Untuk Kegunaan UKM sahaja

For UKM use only

Curriculum Vitae


MAKLUMAT ASAS

DR. MOHAMMAD NURUL HASSAN REZA

PENYELIDIK PASCA DOKTORAL
UKM-GRADUATE SCHOOL OF BUSINESS (UKM-GSB)
hassan.reza@ukm.edu.my
No.rasmi UKM : 03 8921 5555
BIOGRAFI /BIOGRAPHY

PENYELIDIK PASCA DOKTORAL

PENERBITAN TERKINI / LATEST PUBLICATION

Penerbitan Berimpak Tinggi

Mohima Akther, Mohammad Nurul Hassan Reza, Abdullah Al Mamun, Norzalita Abd Aziz, Marvello Yang.  (2025).  Modelling The Mass Adoption Potentials Of Fashion-augmented Reality Among The Young Consumers: Evidence From An Emerging Economy.  - Journal Of Fashion Marketing And Management: An International Journal.  459 - 479. 
Mahalasmi Radhakrishnan, Mohammad Nurul Hassan Reza, Abdullah Al Mamun, Muhammad Mehedi Masud, Zafir Khan Mohamed Makhbul.  (2025).  Behavioral Insights Into Insurance Purchase Among Flash Flood Survivors In Malaysia.  - Humanities And Social Sciences Communications.  1 - 14. 
Marvello Yang, Mohammad Nurul Hassan Reza, Qing Yang, Abdullah Al Mamun, Naeem Hayat.  (2024).  Modelling The Mass Consumption Potential Of Plant Based Meat: Evidence From An Emerging Economy.  - Heliyon.  1-14. 
Na Su, Abdullah Al Mamun, Mohammad Nurul Hassan Reza, Qing Yang, Muhammad Mehedi Masud .  (2024).  Unveiling The Nexus Between Quality And Student Engagement In Web-based Collaborative Learning Systems.  - Education And Information Technologies.  23717 - 23752. 
Qing Yang, Abdullah Al Mamun, Mohammad Nurul Hassan Reza, Farzana Naznen.  (2024).  Modelling The Significance Of Value-belief-norm Framework To Predict Mass Adoption Potentials Of Internet Of Things-enabled Wearable Fitness Devices.  - Heliyon.  1-18. 
Norzalita Abd Aziz, Abdullah Al Mamun, Mohammad Nurul Hassan Reza And Farzana Naznen.  (2024).  The Impact Of Big Data Analytics On Innovation Capability And Sustainability Performance Of Hotels: Evidence From An Emerging Economy.  - Journal Of Enterprise Information Management.  1044-1068. 
Abdullah Al Mamun, Yue Ma, Mohammad Nurul Hassan Reza, Jawaria Ahmad, Wan Mohd Hirwani Wan Hussain And Zhai Lili.  (2024).  Predicting Attitude And Intention To Reduce Food Waste Using The Environmental Values-beliefs-norms Model And The Theory Of Planned Behavior.  - Food Quality And Preference.  1-13. 

Penerbitan WOS

Qing Yang, Abdullah Al Mamun, Mohammad Nurul Hassan Reza, Farzana Naznen And Muhammad Mehedi Masud.  (2024).  Modeling The Intention And Usage Of Organic Pesticide Control Using Value-belief-norm Model.  - Environmental Research Communications.  1-23. 

Penerbitan SCOPUS/ERA

Mahalasmi Radhakrishnan, Mohammad Nurul Hassan Reza, Abdullah Al Mamun, Muhammad Mehedi Masud, Zafir Khan Mohamed Makhbul.  (2025).  Behavioral Insights Into Insurance Purchase Among Flash Flood Survivors In Malaysia.  - Humanities And Social Sciences Communications.  1 - 14. 
Mohima Akther, Mohammad Nurul Hassan Reza, Abdullah Al Mamun, Norzalita Abd Aziz, Marvello Yang.  (2025).  Modelling The Mass Adoption Potentials Of Fashion-augmented Reality Among The Young Consumers: Evidence From An Emerging Economy.  - Journal Of Fashion Marketing And Management: An International Journal.  459 - 479. 
Jin Yang, Abdullah Al Mamun, Mohammad Nurul Hassan Reza, Marvello Yang, Norzalita Abd Aziz.  (2024).  Predicting The Significance Of Consumer Environmental Values, Beliefs, And Norms For Sustainable Fashion Behaviors: The Case Of Second-hand Clothing.  - Asia Pacific Management Review.  179-194. 
Abdullah Al Mamun, Yue Ma, Mohammad Nurul Hassan Reza, Jawaria Ahmad, Wan Mohd Hirwani Wan Hussain And Zhai Lili.  (2024).  Predicting Attitude And Intention To Reduce Food Waste Using The Environmental Values-beliefs-norms Model And The Theory Of Planned Behavior.  - Food Quality And Preference.  1-13. 
Marvello Yang, Mohammad Nurul Hassan Reza, Qing Yang, Abdullah Al Mamun, Naeem Hayat.  (2024).  Modelling The Mass Consumption Potential Of Plant Based Meat: Evidence From An Emerging Economy.  - Heliyon.  1-14. 
Qing Yang, Abdullah Al Mamun, Mohammad Nurul Hassan Reza, Farzana Naznen And Muhammad Mehedi Masud.  (2024).  Modeling The Intention And Usage Of Organic Pesticide Control Using Value-belief-norm Model.  - Environmental Research Communications.  1-23. 
Qing Yang, Abdullah Al Mamun, Mohammad Nurul Hassan Reza, Farzana Naznen.  (2024).  Modelling The Significance Of Value-belief-norm Framework To Predict Mass Adoption Potentials Of Internet Of Things-enabled Wearable Fitness Devices.  - Heliyon.  1-18. 
Na Su, Abdullah Al Mamun, Mohammad Nurul Hassan Reza, Qing Yang, Muhammad Mehedi Masud .  (2024).  Unveiling The Nexus Between Quality And Student Engagement In Web-based Collaborative Learning Systems.  - Education And Information Technologies.  23717 - 23752. 
Norzalita Abd Aziz, Abdullah Al Mamun, Mohammad Nurul Hassan Reza And Farzana Naznen.  (2024).  The Impact Of Big Data Analytics On Innovation Capability And Sustainability Performance Of Hotels: Evidence From An Emerging Economy.  - Journal Of Enterprise Information Management.  1044-1068. 
PROJEK PENYELIDIKAN / RESEARCH PROJECT
(Tajuk),(Peranan),(Tempoh),(Tahap)

Tamat

Redesigning Supply Chain Management Strategies with Industry 4.0 Technologies — A Trajectory to Navigate Disruptions , Penyelidik Bersama , 01-01-2024 sehingga 31-12-2024 , Kebangsaan
KHIDMAT SOSIAL / SOCIAL @ PUBLIC ENGAGEMENT
(Sumbangan),(Tempoh),(Peringkat)