Untuk Kegunaan UKM sahaja
For UKM use only
Dr Azmi is a Professor of Tourism and Hospitality Marketing at UKM-Graduate School of Business. His areas of main research interests are Tourism & Hospitality, and Services Marketing. He has published his works in top-tier journals in Tourism and Hospitality such as the International Journal of Hospitality Management and Journal of Vacation Marketing.
| Pemasaran Pelancongan (Korporat) , Doktor Falsafah , UM , 2006 |
| , Sarjana , UKM , 1998 |
| , Sarjana Muda , UUM , 1993 |
| NATURAL DAN CULTURAL HERITAGE - TOURISM (SERVICES MARKETING) |
| SOCIAL SCIENCES - BUSINESS[INCL. ACCOUNTING,FINANCE & MARKETING] (TOURISM AND HOSPITALITY MARKETING) |
| Jason Ms Lam, Ahmad Azmi M. Ariffin. (2019). Do Travel Images Affect International Students' On-site Academic Value? New Evidence From The Malaysia's "higher Edutourism" Destination. - Journal Of Vacation Marketing. 499-514. |
| Jason M. S. Lam, David Yoon Kin Tong, Ahmad Azmi M. Ariffin. (2017). Exploring Perceived Risk And Risk Reduction Strategies In The Pursuit Of Higher Education Abroad: A Case Of International Students In Malaysia. - Journal Of Studies In International Education. 83-104. |
| Ahmad Azmi M. Ariffin. (2013). Generic Dimensionality Of Hospitality In The Hotel Industry: A Host-guest Relationship Perspective. - International Journal Of Hospitality Management. 35:171-179. |
| Ariffin, A.a.m., Maghzi, A.. (2012). A Preliminary Study On Customer Expectations Of Hotel Hospitality: Influences Of Personal And Hotel Factors. - International Journal Of Hospitality Management. 31(1):191-198. |
| Alireza Habibi, Ahmad Azmi M. Ariffin. (2019). Value As A Medical Tourism Driver Interacted By Experience Quality. - Anatolia An International Journal Of Tourism And Hospitality Research. 35-46. |
| Jabar S. A. Mansour & Ahmad Azmi M. Ariffin. (2017). The Effects Of Local Hospitality, Commercial Hospitality And Experience Quality On Behavioral Intention In Cultural Heritage Tourism. - Journal Of Quality Assurance In Hospitality & Tourism. 149-172. |
| Ahmad Azmi M. Ariffin, Ehsaneh Nejad Mohammad Nameghi, Yee Kar Soon. (2015). The Relationships Between National Identity, Hospitality, And Satisfaction Among Foreign Hotel Guests. - Journal Of Travel & Tourism Marketing. 778-793. |
| Ahmad Azmi M.ariffin, Ehsaneh Nejad Nameghi, Noor Izyana Zakaria. (2013). The Effects Of Hospitableness And Servicescape On Guest Satisfaction In The Hotel Industry. - Canadian Journal Of Administrative Sciences. 30(2):127-137. |
| Nameghi, Ehsaneh N. M.; Ariffin, Ahmad Azmi M.. (2013). The Measurement Scale For Airline Hospitality: Cabin Crews Performance Perspective. - Journal Of Air Transport Management. 30:1-9. |
| Ahmad Azmi M. Ariffin, Mohd Fahmi Yahaya. (2013). The Relationship Between Airport Image, National Identity And Passengers Delight: A Case Study Of The Malaysian Low Cost Carrier Terminal (lcct). - Journal Of Air Transport Management. 31:33-36. |
| Nur Wafaa Abdullah Shaimi; Ahmad Azmi Mohd Ariffin. (2024). Kuala Lumpur As An Islamic City Tourism Destination: The Influence Of Place Attractiveness And Experience Quality On Place Attachment. - International Journal Of Academic Research In Accounting, Finance & Management Sciences. 61-80. |
| Monizaihasra Mohamed, Ahmad Azmi M.ariffin. (2023). Drivers Of Passenger Satisfaction Towards Full-service Airlines. - International Journal Of Academic Research In Business And Social Sciences. 440-445. |
| Muhamad Luqman Khalil, Norzalita Abd Aziz, Ahmad Azmi M. Ariffin, Abdul Hafaz Ngah. (2023). Big Data Analytics Capability And Firm Performance In The Hotel Industry: The Mediating Role Of Organizational Agility. - Wseas Transactions On Business And Economics. 440-453. |
| Geetha Nadesan, Ahmad Azmi Mohd Ariffin. (2023). Influences Of Servicescape On Customer Loyalty In Resort Hotel Industry: A Stepping-stone For Future Studies By Expanding Place Attachment As Mediator. - International Journal Of Academic Research In Business And Social Sciences. 1691-1718. |
| Ahmad Azmi M.ariffin, Ehsaneh Nejad Mohammad Nameghi. (2023). What Factors Influence Passengers' Expectations Of Airline Hospitality? Some Evidences Based On Signaling Theory. - International Journal Of Academic Research In Business And Social Sciences. 838-847. |
| Geetha Nadedsan, Ahmad Azmi Mohd Ariffin. (2023). An Evaluation Of Moderating Variable Of "physical Distance" Among Customers On Social Servicescape And Place Attachment: Impact Of Customer Loyalty In The Context Of Hotel Industry. - Int Journal Of Academic Research In Business And Social Sciences. 14-32. |
| Kuok Wei Chong, Ahmad Azmi M.ariffin. (2023). Pengaruh Atribusi Kegagalan Perkhidmatan Penerbangan Terhadap Niat Penerbangan Dengan Syarikat Penerbangan. - Jurnal Pengurusan. 1-14. |
| Chong Kuok Wei, Ahmad Azmi M. Ariffin. (2022). Airline Service Failure: Determinants Of Passengers' Intention To Fly Again And Likelihood To Recommend. - Tourism: An International Interdisciplinary Journal. 270-284. |
| Ahmad Azmi M. Ariffin, Norzalita A. Aziz, Norhayati M. Zain, Bama V. V. Menon. (2022). Antecedents And Consequences Of Patient Satisfaction In The Context Of Private Hospitalization Services. - Wseas Transactions On Business And Economics. 259-268. |
| Qwais B. Al-gharaibeh, Ahmad Azmi M.ariffin. (2021). The Influence Of Brand Attitude On Behavioral Intention In The Context Of National Carrier's Service Failure. - Geojournal Of Tourism And Geosites. 193-196. |
| Nadia Hanum Amiruddin, Ahmad Azmi M.ariffin, Norzalita A.aziz. (2021). Virtual Travel Community: Does Information Quality Matters?. - International Journal Of Business Continuity And Risk Management. 263-276. |
| Ahmad Azmi M.ariffin. (2020). Dimensions Of Islamic Hotel Service: Towards Their Promotion In The Global Marketplace. - International Journal Of Religious Tourism And Pilgrimage. 98-110. |
| Izwan Harith Md. Ithnan, Ahmad Azmi M. Ariffin. (2020). Behavioral Intention Towards "halal Hotels": Religiosity Or Ethnicity?. - Wseas Transactions On Business And Economics. 58-73. |
| Yusra Yusra, Rezzy Eko Caraka, Arawati Agus, Ahmad Azmi Mohd Ariffin, Prana Ugiana Gio, Rung Ching Chen, Youngjo Lee. (2020). An Investigation Of Online Food Aggregator (ofa) Service: Do Online And Offline Service Quality Distinct?. - Serbian Journal Of Management. 277-294. |
| Alireza Habibi, Ahmad Azmi M. Ariffin. (2019). Value As A Medical Tourism Driver Interacted By Experience Quality. - Anatolia An International Journal Of Tourism And Hospitality Research. 35-46. |
| Alireza Habibi, Ahmad Azmi Mohd Ariffin, Norzalita Abd Aziz. (2019). The Influence Of Perceived Benefits, Perceived Sacrifices And Perceived Value On Behavioural Intention In The Context Of Medical Tourism. - International Journal Of Services, Economics And Management. . |
| Jason Ms Lam, Ahmad Azmi M. Ariffin. (2019). Do Travel Images Affect International Students' On-site Academic Value? New Evidence From The Malaysia's "higher Edutourism" Destination. - Journal Of Vacation Marketing. 499-514. |
| Ahmad Azmi M.ariffin, Jabar Salah Mansour. (2018). The Influences Of Authenticity And Experience Quality On Behavioural Intention In Cultural Heritage Destination. - Wseas Transactions On Business And Economics. . |
| Syed Shah Alam, Nor Asiah Omar, Ahmad Azmi Mohd Ariffin, Nik Mohd Hazrul Nik Hashim. (2018). Integrating Tpb, Tam And Doi Theories: An Empirical Evidence For The Adoption Of Mobile Banking Among Customers In Klang Valley, Malaysia. - International Journal Of Business And Management Science. . |
| Ahmad Azmi M.ariffin, Atefeh Maghzi, Jason Lam Mun Soon, Syed Shah Alam. (2018). Exploring The Influence Of Hospitality On Guest Satisfaction In Luxury Hotel Services. - E-review Of Tourism Research. 1-20. |
| Jason M. S. Lam, David Yoon Kin Tong, Ahmad Azmi M. Ariffin. (2017). Exploring Perceived Risk And Risk Reduction Strategies In The Pursuit Of Higher Education Abroad: A Case Of International Students In Malaysia. - Journal Of Studies In International Education. 83-104. |
| Jabar S. A. Mansour & Ahmad Azmi M. Ariffin. (2017). The Effects Of Local Hospitality, Commercial Hospitality And Experience Quality On Behavioral Intention In Cultural Heritage Tourism. - Journal Of Quality Assurance In Hospitality & Tourism. 149-172. |
| Yusrizal Sufardi Mohd Yunan, Che Aniza Che Wel, Lokhman Hakim Osman, Zaleha Yazid, Ahmad Azmi Muhammad Ariffin. (2017). Post Service Quality As Predictor For Halal Warehouse Adopter Satisfaction. - International Journal Of Academic Research In Business And Social Sciences. 999-1008. |
| Iman Zare Moeyadi, Ahmad Azmi M.ariffin. (2016). The Influences Of Tourism Products (primary Vs Secondary) And Accessibility (internal Vs External) On The Satisfaction Of Edutourists In Kuala Lumpur City. - International Journal Of Applied Business And Economic Research. 3279-3297. |
| Nurul Huda Othman, Ahmad Azmi M. Ariffin, Izwan Harith Md Ithnan. (2015). The Influences Of Religiosity Dimensions On Preference For Shariah-compliant Hotels. - Advanced Science Letters. 2095-2099. |
| Ahmad Azmi M. Ariffin, Ehsaneh Nejad Mohammad Nameghi, Yee Kar Soon. (2015). The Relationships Between National Identity, Hospitality, And Satisfaction Among Foreign Hotel Guests. - Journal Of Travel & Tourism Marketing. 778-793. |
| Ahmad Azmi M. Ariffin, Norzalita A. Aziz, Muhammad R. Zakwan A. Rahman. (2014). Gap Analysis Of Bank`s Service Quality (bankqual). Local Banks Versus Foreign Banks. - Australian Journal Of Basic And Applied Sciences. 417-422. |
| Ahmad Azmi M. Ariffin. (2013). Generic Dimensionality Of Hospitality In The Hotel Industry: A Host-guest Relationship Perspective. - International Journal Of Hospitality Management. 35:171-179. |
| Ahmad Azmi M.ariffin, Ehsaneh Nejad Nameghi, Noor Izyana Zakaria. (2013). The Effects Of Hospitableness And Servicescape On Guest Satisfaction In The Hotel Industry. - Canadian Journal Of Administrative Sciences. 30(2):127-137. |
| Nameghi, Ehsaneh N. M.; Ariffin, Ahmad Azmi M.. (2013). The Measurement Scale For Airline Hospitality: Cabin Crews Performance Perspective. - Journal Of Air Transport Management. 30:1-9. |
| Ahmad Azmi M. Ariffin, Mohd Fahmi Yahaya. (2013). The Relationship Between Airport Image, National Identity And Passengers Delight: A Case Study Of The Malaysian Low Cost Carrier Terminal (lcct). - Journal Of Air Transport Management. 31:33-36. |
| Ariffin, A.a.m., Maghzi, A.. (2012). A Preliminary Study On Customer Expectations Of Hotel Hospitality: Influences Of Personal And Hotel Factors. - International Journal Of Hospitality Management. 31(1):191-198. |
| Norzalita Abd Aziz, Ahmad Azmi M. Ariffin, Nor Asiah Omar , Chin Evin. (2012). Examining The Impact Of Visitors` Emotions And Perceived Quality Towards Satisfaction And Revisit Intention To Theme Parks. - Jurnal Pengurusan. 35, September, 97-110. |
| Jason M. S. Lam, Ahmad Azmi M. Ariffin, Azhar Hj. Ahmad. (2011). Edutourism: Exploring The Push-pull Factors In Selecting A University. - International Journal Of Business And Society. 12(1):63-78. |
| Norzalita Abd Aziz, Ahmad Azmi M. Ariffin, Nor Asiah Omar, Siow Kim Yoon. (2011). An Investigation Of International And Domestic Tourists` Satisfaction In Heritage Context: Implication For Destination Marketing. - Jurnal Pengurusan. 33: 61-76. |
| Norzalita Abd Aziz, Ahmad Azmi M. Ariffin. (2010). Exploring Consumers Attitude Towards Web Advertising And Its Influence On Web Ad Usage In Malaysia. - Jurnal Pengurusan. 31:55-63. |
| Mhd Suhaimi Ahmad, Ahmad Azmi M. Ariffin, Azhar Ahmad, ,. (2008). Evaluating The Services Of Malaysian Hotels From The Leisure Traveler`s Perspectives. - Jurnal Pengurusan. 27:69-83. |
| Mohamed, M., Mohd Ariffin, A.a.. (2012). The Impact Of Perceived Commercial Hospitality On Perceived Service Fairness And Behavioral Intentions. - 2012 Current Issues In Hospitality And Tourism Research And Innovations - Proceedings Of The International Hospitality And Tourism Conference, Ihtc 2012;kuala Lumpur. . |
| Izwan Harith Md. Ithnan, Ahmad Azmi M. Ariffin, Norzalita A. Aziz. (2024). Promoting Halal Hotels In Malaysia. - . 104. |
| Norzalita Abd Aziz, Ahmad Azmi Ariffin. (2019). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal Dan Amalan. - . 144. |
| Ahmad Azmi M Ariffin & Noor Balkhis Omar. (2016). Advances In Culture, Tourism And Hospitality Research. - . 16. |
| Mohd Fauzi Mohd Jani, Takeru Ohe, Siohong Tih, Zaimah Darawi, Ahmad Azmi Mohd Ariffin, Rozita Amiruddin, Mohd Radzuan Rahid And Ahmad Raflis Che Omar. (2010). Entrepreneurship Education & Small And Medium Enterprises Development. - . 106. |
| Aliah Hanim M. Salleh, Ahmad Azmi Mohd.ariffin, Norzalita Abd. Aziz & Astuti Agustina Asbudin. (2009). Services Management And Marketing: Studies In Malaysia. - . 121-140 (Bab 6). |
| Aliah Hanim Mohd. Salleh, Ahmad Azmi Mohd. Ariffin, June M. L. Poon And Aini Aman. (2009). Services Management And Marketing : Studies In Malaysia. - . 300. |
| Ahmad Azmi Mohd. Ariffin, Norzalita Abd. Aziz. (2009). Services Management And Marketing: Studies In Malaysia. - . Bab 5 - mukasurat 87-98. |
| Norasmah Othman, Ahmad Azmi M. Ariffin, Mohd Fauzi Mohd Jani, Arifin Hj. Zainal. (2008). Enhancing The Quality Of Higher Education Through Research: Shaping Future Policy. - . 5, 116-135. |
| Norasmah Othman, Ahmad Azmi Ariffin, Mohd Fauzi Mohd Jani. (2007). Entrepreneurship And Business Competitiveness. - . belum tentu. |
| Siohong Tih, Ahmad Azmi M. Ariffin And Rozita Amiruddin. (2007). Entrepreneurship & Business Competitiveness. - . 9:177-198. |
| Monizaihasra Mohammad, Ahmad Azmi M. Ariffin, Norzalita Abd Aziz. (2021). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan. - . 15. |
| Jason M.s. Lam, Ahmad Azmi M.ariffin, Norzalita Abd Aziz. (2021). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan. - . 19. |
| Norzalita Abd Aziz, Ahmad Azmi M. Ariffin. (2021). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan. - . 15. |
| Norzalita Abd Aziz, Ahmad Azmi M. Ariffin. (2021). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan. - . 2. |
| Norzalita Abd Aziz, Ahmad Azmi M. Ariffin. (2021). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan. - . 23. |
| Norzalita Abd Aziz, Ahmad Azmi M. Ariffin. (2021). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan. - . 5. |
| Norzalita Abd Aziz, Ahmad Azmi M. Ariffin. (2021). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikel & Amalan. - . 30. |
| Norzalita Abd Aziz, Ahmad Azmi M. Ariffin. (2021). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan. - . 19. |
| Ahmad Azmi M Ariffin & Noor Balkhis Omar. (2016). Advances In Culture, Tourism And Hospitality Research. - . 16. |
| Norzalita Abd Aziz, Ahmad Azmi Ariffin, Aminah Abdullah & Lei Mei Nart. (2012). Teori Penyelidikan Dan Praktis Dalam Pengurusan Perniagaan. - . Bab 14 : 289-311. |
| Norzalita Abd Aziz & Ahmad Azmi Ariffin. (2012). Teori Penyelidikan Dan Praktis Dalam Pengurusan Perniagaan. - . Bab 16 : 334-349. |
| Ahmad Azmi M. Ariffin & Mohd Safar Hasim. (2010). Prospek Dan Cabaran Dalam Hubungan Malaysia-asia Barat. - . Bab 13, 242-254. |
| Mohd Safar Hasim & Ahmad Azmi Mohd. Ariffin. (2010). Prospek Dan Cabaran Dalam Hubungan Malaysia-asia Barat. - . Bab 14, 255-266. |
| Aliah Hanim M. Salleh, Ahmad Azmi Mohd.ariffin, Norzalita Abd. Aziz & Astuti Agustina Asbudin. (2009). Services Management And Marketing: Studies In Malaysia. - . 121-140 (Bab 6). |
| Ahmad Azmi Mohd. Ariffin, Norzalita Abd. Aziz. (2009). Services Management And Marketing: Studies In Malaysia. - . Bab 5 - mukasurat 87-98. |
| Norasmah Othman, Ahmad Azmi M. Ariffin, Mohd Fauzi Mohd Jani, Arifin Hj. Zainal. (2008). Enhancing The Quality Of Higher Education Through Research: Shaping Future Policy. - . 5, 116-135. |
| Norasmah Othman, Ahmad Azmi Ariffin, Mohd Fauzi Mohd Jani. (2007). Entrepreneurship And Business Competitiveness. - . belum tentu. |
| Siohong Tih, Ahmad Azmi M. Ariffin And Rozita Amiruddin. (2007). Entrepreneurship & Business Competitiveness. - . 9:177-198. |
| Izwan Harith Md. Ithnan, Ahmad Azmi M. Ariffin, Norzalita A. Aziz. (2024). Promoting Halal Hotels In Malaysia. - . 104. |
| Norzalita Abd Aziz, Ahmad Azmi M.ariffin. (2021). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan. - . 167. |
| Norzalita Abd Aziz, Ahmad Azmi Ariffin. (2019). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal Dan Amalan. - . 144. |
| Mohd Fauzi Mohd Jani, Takeru Ohe, Siohong Tih, Zaimah Darawi, Ahmad Azmi Mohd Ariffin, Rozita Amiruddin, Mohd Radzuan Rahid And Ahmad Raflis Che Omar. (2010). Entrepreneurship Education & Small And Medium Enterprises Development. - . 106. |
| Ahmad Azmi M.ariffin. (2009). Meetings Tourism: Novelty Seeking Behavior In Corporate Meeting Destination Choice. - . 201. |
| Aliah Hanim Mohd. Salleh, Ahmad Azmi Mohd. Ariffin, June M. L. Poon And Aini Aman. (2009). Services Management And Marketing : Studies In Malaysia. - . 300. |
| Ahmad Azmi M.ariffin, Jabar Salah Mansour. (2023). Revisit Intention In The Context Of Cultural Heritage Tourism: Destination Authenticity Versus Hospitality. - The 10th International Scientific Research Conference. 1-7. |
| Abdul Samad Kechot, Shahidi A Hamid, Novel Lyndon, Mohd Nor Shahizan Ali, Ahmad Azmi Mohd Ariffin, Rahim Aman, Lam Kuok Choy, Khazri Osman. (2021). Dasar Kebudayaan Negara 2021 (daken 2021). - . 72. |
| Ab Samad Kechot, Novel Lyndon, Mohd Nor Shahizan Ali, Rahim Aman, Shahidi Abdul Hamid, Ahmad Azmi Ariffin, Lam Kuok Choy Dan Khazri Osman. (2018). Kajian Dasar Kebudayaan Kebangsaan. - . 100. |
| Mohd Zaher Mohd Zain,syed Uzair Syed Othman,helmy Had Sabtu,fatimah Othman,fazli Idris,ahmad Azmi Ariffin,wan Hirwani Wan Hussain,sokhibul Helmi Mazlan,mohd.hafizi Azmi,muhammad Haziq Zainal,nabilah Azwa Mohamad Adrus,noraliza Abdul Wahab, Samruhaizad Sam. (2016). Laporan Akhir Makmal Isu Penjaja Asing. - . 16. |
| Mohd Zaher Mohd Zain, Helmy Had Sabtu, Azmi Ariffin & Nasuha Nordin. (2016). Abest21 Kaizen Report 2016. - . 1-16. |
| Mohd Zaher Bin Mohd Zain, Syed Uzair Syed Othman, Helmi Had Sabtu, Azmi Zakaria, Wan Hirwani, Norzalita & Teh Sio Hong. (2016). Executive Education Programme Tourism & Destination Marketing. - . 1-16. |
| Mohd Zaher Mohd Zain, Helmy Had Sabtu & Ahmad Azmi Ariffin, Nasuha. (2016). Aacsb Progress Report 2. - . 1-10. |
| Ahmad Azmi Bin Mohd. Ariffin, Norzalita Bt. Abd Aziz, Prof. Madya Dr. Firdaus Abdullah. (2015). Modelling The Service Of Shariah-compliant Hotel In Malaysia: A Focus On Dimensionality And Measurement Index. - . . |
| Ahmad Azmi M.ariffin & Norzalita A.aziz. (2011). A Preliminary Study On The Influence Of Design In Promoting National Identity Through National Carriers. - 1st International Colloquium On Global Design And Marketing. . |
| Aliah Hanim Mohd Salleh, Prof. Dr. Aliah Hanim Mohd. Salleh, Norjaya Mohd Yasin, Norzalita Abd. Aziz & Ahmad Azmi Mohd. Ariffin. (2010). Developing A Higher Education Brand Index For Malaysia - Country Report: Indonesia. - Penilaian Potensi Pasaran. . |
| Aliah Hanim Mohd. Salleh, Ahmad Azmi Mohd Ariffin, Siohong Tih & Astuti Agustina Asbudin. (2010). Zone Of Tolerance For Service Attributes In Full-service Airlines Versus Low-cost Carriers. - 11th International Research Seminar In Service Management. . |
| Customer Engagement towards Resort Hotels: The impacts of Place Identity, Place Dependence and Servicescape. , Ketua Projek , 01-01-2024 sehingga 31-12-2024 , Antarabangsa |
| A Study of Malaysian firms` marketing analytics capability on achieving sustainable competitive marketing performance: A Dynamic Capability Theory perspective , Ketua Projek , 01-10-2023 sehingga 30-09-2025 , Kebangsaan |
| Bridging AI and Customer Value: Service Quality and Security as Catalyst for Co-Creation In Banking Services , Penyelidik Bersama , 25-04-2024 sehingga 25-03-2026 , Kebangsaan |
| The Impact of Organizational Change on The Sustainability Performance of Higher Education Institutions; Mediating Role of Transformational Leadership , Penyelidik Bersama , 01-01-2024 sehingga 31-12-2024 , Kebangsaan |
| Service Hospitality: The Impacts of Personal and Organizational Factors Based on Service-Branding Model , Ketua Projek , 01-01-2023 sehingga 31-12-2023 , Universiti |
| INPATIENT SATISFACTION INDEX (IPSI) IN THE CONTEXT OF MALAYSIAN PRIVATE HOSPITALS , Ketua Projek , 10-12-2019 sehingga 15-12-2021 , Kebangsaan |
| INPATIENT SATISFACTION INDEX (IPSI) IN THE CONTEXT OF MALAYSIAN PRIVATE HOSPITALS , Ketua Projek , 10-12-2019 sehingga 10-12-2020 , Kebangsaan |
| INPATIENT SATISFACTION INDEX (IPSI) IN THE CONTEXT OF MALAYSIAN PRIVATE HOSPITALS , Ketua Projek , 01-11-2019 sehingga 31-10-2020 , Kebangsaan |
| New Business and Service Model for Ambulatory Care Centre , Ketua Projek , 01-11-2019 sehingga 30-05-2020 , Kebangsaan |
| Strategi Perniagaam Berteraskan Perkhidmatan Bersepadu , Ketua Projek , 15-06-2015 sehingga 30-09-2016 , Universiti |
| Pembangunan Strategi Perkhidmatan Bersepadu , Ketua Projek , 01-04-2014 sehingga 31-03-2015 , Universiti |
| Modelling the service of Shariah-Compliant Hotel in Malaysia: A focus on dimensionality and measurement index , Ketua Projek , 01-04-2013 sehingga 31-03-2015 , Kebangsaan |
| PROGRAM PEMBANGUNAN STRATEGI PERNIAGAAN PERKHIDMATAN , Ketua Projek , 01-01-2013 sehingga 31-03-2014 , Universiti |
| Developing Virtual Travel Community (VTC) Model in Escalating the Visibility of Local Tourism in Malaysia. , Penyelidik Bersama , 07-09-2021 sehingga 06-09-2023 , Kebangsaan |
| New Theoretical Development on Big Data Analytics towards Sustainable Performance in Tourism Industry , Penyelidik Bersama , 01-09-2019 sehingga 31-05-2023 , Kebangsaan |
| Pemasaran Pelancongan dan Hospitaliti di Malaysia : Perspektif Teoritikal - Vol 1. , Penyelidik Bersama , 01-01-2018 sehingga 30-06-2019 , Kebangsaan |
| Pembangunan Strategi Perkhidmatan Bersepadu , Penyelidik Bersama , 01-04-2014 sehingga 31-03-2015 , Universiti |
| PROGRAM PEMBANGUNAN STRATEGI PERNIAGAAN PERKHIDMATAN , Penyelidik Bersama , 01-01-2013 sehingga 31-03-2014 , Universiti |
| Developing A Higher Education Brand Index for Malaysia , Penyelidik Bersama , 01-01-2009 sehingga 31-12-2010 , Kebangsaan |
| Small and Medium Enterprises (SMEs) and Entrepreneurship Development: An Integrated Education and Consulting Program , Penyelidik Bersama , 01-11-2007 sehingga 31-03-2008 , Kebangsaan |
| Optimising And Sustaining Middle East Tourist Arrivals To Malaysia , Penyelidik Bersama , 01-10-2007 sehingga 30-09-2010 , Universiti |
| Anugerah Perkhidmatan Terpuji , 2002 |
| Anugerah Perkhidmatan Cemerlang , 2007 |
| Anugerah Perkhidmatan Cemerlang / Anugerah Perkhidmatan Cemerlang , 2015 |
| Anugerah Perkhidmatan 20 Tahun / Anugerah Perkhidmatan 20 Tahun , 2016 |
| Anugerah Perkhidmatan Cemerlang / Anugerah Perkhidmatan Cemerlang , 2020 |
| Anugerah Kualiti UKM-GSB , 2023 |
| Best Conceptual Paper Award for ICBE 2023 , 2023 |
| Anugerah Kualiti UKM-GSB – Anugerah Pengajaran , 2022 |
| Adjunct Associate Professor , 01-12-2013 sehingga 30-11-2015 , Kebangsaan |
| INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT , 04-02-2014 sehingga 04-03-2014 , Antarabangsa |
| JOURNAL OF AIR TRANSPORT MANAGEMENT , 10-05-2014 sehingga 10-06-2014 , Antarabangsa |
| INTERNATIONAL HOSPITALITY AND TOURISM CONFERENCE 2014 , 24-03-2014 sehingga 10-04-2014 , Antarabangsa |
| INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (ISI-Q1) , 13-01-2015 sehingga 13-03-2015 , Antarabangsa |
| Journal of Travel and Tourism - Experience Matters: The effects of info sharing and package type on tourism happiness , 05-03-2016 sehingga 05-05-2016 , Antarabangsa |
| Cornell Hospitality Quarterly , 09-02-2016 sehingga 03-03-2016 , Antarabangsa |
| SKIM GERAN PENYELIDIKAN FUNDAMENTAL , 29-01-2016 sehingga 28-04-2016 , Kebangsaan |
| AJK TEKNIKAL PENILAIAN CADANGAN PENYELIDIKAN GERAN KURSI ENDOWMEN MPOB-UKM 2016 , 20-09-2016 sehingga 20-10-2016 , Kebangsaan |
| Lincoln University College - Master in Tourism Management , 26-07-2016 sehingga 25-07-2018 , Antarabangsa |
| Journal of Marketing Management and Consumer Behavior , 05-04-2016 sehingga 05-04-2017 , Antarabangsa |
| PANEL PENILAI PERMOHONAN FRGS - UNV MALAYSIA KELANTAN , 02-06-2016 sehingga 28-04-2017 , Kebangsaan |
| PANEL PENILAI PERMOHONAN FRGS - UKM , 29-01-2016 sehingga 28-04-2016 , Kebangsaan |
| Technical Commitee Member IEDRC , 21-07-2016 sehingga 24-02-2017 , Antarabangsa |
| Strategic Implementation Plan Comprising Intergrated Management Plan dan Gazettement of Tasik Chini State Park, Pahang , 10-02-2010 sehingga 10-07-2010 , Kebangsaan |
| AJK KAJIAN PROGRAM IJAZAH SARJANAMUDA PENTADBIRAN PERNIAGAAN (PEMASARAN0 , 01-10-2017 sehingga 30-09-2019 , Kebangsaan |
| PENILAI PERMOHONAN SKIM FRGS , 12-04-2017 sehingga 20-03-2018 , Kebangsaan |
| RUINING THE CUSTOMER EXPERIENCE , 15-03-2017 sehingga 15-05-2017 , Antarabangsa |
| PEMASARAN SENI , 08-05-2017 sehingga 22-05-2017 , Kebangsaan |
| KAJIAN DASAR KEBUDAYAAN , 01-12-2016 sehingga 31-01-2018 , Kebangsaan |
| BANGI MANAGEMENT REVIEW , 01-11-2018 sehingga 31-10-2021 , Kebangsaan |
| JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY AND TOURISM , 03-05-2018 sehingga 03-06-2018 , Antarabangsa |
| JOURNAL OF ISLAMIC MARKETING , 14-02-2018 sehingga 14-03-2018 , Antarabangsa |
| TESTING THE ASSOCIATIONS BETWEEN QUALITY-BASED FACTORS AND THEIR IMPACTS ON HISTORIC VILLAGE TOURISM , 11-02-2019 sehingga 22-10-2019 , Antarabangsa |
| Journal of Sustainability Science and Management , 01-05-2020 sehingga 11-05-2020 , Antarabangsa |
| DR SYADIYAH BINTI ABDUL SHUKOR , 09-09-2020 sehingga 25-09-2020 , Kebangsaan |
| Jurnal Pengurusan , 18-08-2020 sehingga 26-08-2020 , Kebangsaan |
| International Journal of Contemporary Hospitality Management , 15-03-2021 sehingga 01-04-2021 , Antarabangsa |
| Profesor Pelawat , 01-10-2022 sehingga 28-02-2023 , Antarabangsa |
| Guest Speaker - Kuliah Perdana, Universitas Muria Kudus, Indonesia , 05-10-2022 sehingga 05-10-2022 , Antarabangsa |
| Guest Speaker - Diskusi Ilmiah Dosen Fakultas Ekonomi dan Bisnis, UMK Indonesia , 30-11-2022 sehingga 30-11-2022 , Antarabangsa |
| Kuliah Tamu, Magister Manajeman FEB Indonesia , 16-12-2022 sehingga 16-12-2022 , Antarabangsa |
| Institution of Higher Education: Service Branding and Edutourism, Islamic Azad University, Tehran Iran , 15-09-2022 sehingga 14-09-2023 , Antarabangsa |
| New Era University College , 01-06-2021 sehingga 31-05-2023 , Kebangsaan |
| The Hijabi Servers: Customers' perception of Employees' Physical Appearance in Hospitality Industry , 02-05-2022 sehingga 29-12-2022 , Antarabangsa |
| Service Redundancy: Scale Development and Validation , 12-04-2022 sehingga 20-04-2022 , Antarabangsa |
| Managing for Tourism Industry Sustainability in the Post Pandemic Covid19 , 18-08-2022 sehingga 25-08-2022 , Antarabangsa |
| International Marketing Journal of Culture & Tourism , 03-01-2022 sehingga 31-01-2023 , Antarabangsa |
| International Economics Development Research Center , 28-09-2020 sehingga 28-09-2023 , Antarabangsa |
| Academic Advisor of MBA, New Era University College , 01-06-2021 sehingga 31-05-2023 , Kebangsaan |
| Int. Marketing J. of Culture and Tourism , 01-12-2022 sehingga 31-12-2023 , Antarabangsa |
| Global Airline Alliances Perceived Value and Quality of Life , 15-03-2023 sehingga 01-01-1970 , Kebangsaan |
| Examining the Determinants of Travel Motivation of Domestic Tourism , 30-03-2023 sehingga 01-01-1970 , Kebangsaan |
| Determinants of Tourist Continued Use Intention of Mobile Apps in Pakistan , 02-10-2020 sehingga 01-01-1970 , Kebangsaan |
| Customers' Perception of Employees' Physical Appearance in Restaurant , 05-04-2023 sehingga 05-05-2023 , Antarabangsa |
| Service Redundancy: Scale Development and validation , 17-01-2023 sehingga 17-02-2023 , Antarabangsa |
| Best Conceptual Paper Award for ICBE 2023 , 03-12-2023 sehingga 01-01-1970 , Antarabangsa |
| Ahli Jawatankuasa Penilai Geran Penyelidikan di bawah Dana UP Tahun 2020 , 15-05-2020 sehingga 31-12-2020 , Universiti |
| Diskusi Pra-Belanjawan 2024 , 05-10-2023 sehingga 05-10-2023 , Fakulti / Institut / Pusat Perkhidmatan |
| Hari Terbuka Antarabangsa UKM-GSB 2023 , 12-07-2023 sehingga 26-07-2023 , Fakulti / Institut / Pusat Perkhidmatan |
| JAWATANKUASA KURIKULUM PROGRAM BARU (JKPB) , 15-04-2013 sehingga 14-04-2015 , Universiti |
| JAWATANKUASA PEMERIKSA SISWAZAH DAN PEPERIKSAAN LISAN , 01-01-2020 sehingga 31-12-2020 , Fakulti / Institut / Pusat Perkhidmatan |
| Jawatankuasa Audit dan Kualiti , 07-03-2013 sehingga 01-01-1970 , Fakulti / Institut / Pusat Perkhidmatan |
| Jawatankuasa Kemasukan Pelajar , 01-04-2021 sehingga 31-03-2024 , Fakulti / Institut / Pusat Perkhidmatan |
| Jawatankuasa Kerja Semakan dan Dokumentasi Akreditasi AACSB , 01-03-2018 sehingga 31-07-2019 , Fakulti / Institut / Pusat Perkhidmatan |
| Jawatankuasa Pemeriksa Siswazah UKM-GSB , 03-01-2022 sehingga 31-12-2022 , Fakulti / Institut / Pusat Perkhidmatan |
| Jawatankuasa Pengajian Siswazah , 20-02-2014 sehingga 31-07-2015 , Universiti |
| Jawatankuasa Pengajian Siswazah UKM-GSB , 21-03-2016 sehingga 31-12-2017 , Fakulti / Institut / Pusat Perkhidmatan |
| Jawatankuasa Pengajian Siswazah UKM-GSB , 01-01-2021 sehingga 31-12-2022 , Fakulti / Institut / Pusat Perkhidmatan |
| Jawatankuasa Prasarana dan Infrastruktur , 12-09-2014 sehingga 03-07-2015 , Fakulti / Institut / Pusat Perkhidmatan |
| Jawatankuasa Promosi Korporat dan Pengantarabangsaan , 22-08-2014 sehingga 03-07-2015 , Fakulti / Institut / Pusat Perkhidmatan |
| Jawatankuasa Tadbir Urus , 12-09-2014 sehingga 03-07-2015 , Fakulti / Institut / Pusat Perkhidmatan |
| Jawatankuasa Task Force AACSB-AoL , 15-04-2013 sehingga 14-04-2015 , Fakulti / Institut / Pusat Perkhidmatan |
| Kolokium Kedoktoran Semester 1 Sesi Akademik 2021-2022 , 26-01-2022 sehingga 26-01-2022 , Fakulti / Institut / Pusat Perkhidmatan |
| Kolokium Kedoktoran Semester 1 Sesi Akademik 2022-2023 , 21-03-2023 sehingga 22-03-2023 , Fakulti / Institut / Pusat Perkhidmatan |
| Kolokium Kedoktoran Semester 2 Sesi Akademik 2021/2022 , 10-08-2022 sehingga 11-08-2022 , Fakulti / Institut / Pusat Perkhidmatan |
| Kolokium Kedoktoran Semester 2 Sesi Akademik 2022-2023 , 05-09-2023 sehingga 06-09-2023 , Fakulti / Institut / Pusat Perkhidmatan |
| MESYUARAT JAWATANKUASA PEPERIKSAAN LISAN UKM-GRADUATE SCHOOL OF BUSINESS , 01-01-2021 sehingga 31-12-2021 , Fakulti / Institut / Pusat Perkhidmatan |
| PANEL PENILAI GERAN FRGS FASA 1/2016 , 29-01-2016 sehingga 28-04-2016 , Universiti |
| PELANTIKAN SEBAGAI AHLI JAWATANKUASA PENILAIAN DI BAWAH DANA PENYELIDIKAN KEMENTERIAN PENDIDIKAN TINGGI (DP KPT) TAHUN 2023 , 18-03-2023 sehingga 31-12-2023 , Universiti |
| PELANTIKAN SEBAGAI AHLI JAWATANKUASA PENILAIAN DI BAWAH DANA PENYELIDIKAN KEMENTERIAN PENGAJIAN TINGGI (DP KPT) TAHUN 2022 , 24-03-2022 sehingga 31-12-2022 , Universiti |
| PELANTIKAN SEBAGAI AHLI PANEL PENILAI PENYELIDIKAN FUNDAMENTAL (FRGS) FASA 1/2018 PERINGKAT UKM , 15-01-2018 sehingga 16-04-2018 , Universiti |
| PELANTIKAN SEBAGAI AHLI PANEL PENILAI PERINGKAT UNIVERSITI KEBANGSAAN MALAYSIA (UKM) - SKIM GERAN PENYELIDIKAN FUNDAMENTAL (FRGS) FASA 1/2019 , 15-01-2019 sehingga 11-04-2019 , Universiti |
| Panel Penilai Geran Penyelidikan di bawah Dana UP Tahun 2022 , 01-06-2022 sehingga 31-12-2022 , Universiti |
| Panel Penilai Geran Penyelidikan di bawah Dana UP Tahun 2023 , 01-05-2023 sehingga 31-12-2023 , Universiti |
| Pelantikan Sebagai Ahli Jawatankuasa Penilaian Program Dana Penyelidikan Kementerian Pengajian Tinggi (DP KPT) Tahun 2020 Peringkat Universiti Kebangsaan Malaysia , 01-01-2020 sehingga 31-12-2020 , Universiti |
| Pemeriksa Siswazah , 01-01-2020 sehingga 31-12-2020 , Fakulti / Institut / Pusat Perkhidmatan |
| Pendaftaran Pelajar , 01-01-2020 sehingga 31-12-2020 , Fakulti / Institut / Pusat Perkhidmatan |
| Pengajian Siswazah , 01-01-2020 sehingga 31-12-2020 , Fakulti / Institut / Pusat Perkhidmatan |
| Pengajian Siswazah (JKPS) UKM-GSB , 01-10-2023 sehingga 31-07-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| Pengambilan & Temuduga Pelajar , 01-01-2020 sehingga 31-12-2020 , Fakulti / Institut / Pusat Perkhidmatan |
| Pengurusan & Semakan Kurikulum Program Pengajian , 19-10-2020 sehingga 18-10-2021 , Fakulti / Institut / Pusat Perkhidmatan |
| Penilai Geran Penyelidikan UKM-GSB , 22-12-2022 sehingga 31-12-2023 , Fakulti / Institut / Pusat Perkhidmatan |
| Penilai Geran Penyelidikan di bawah Dana RU Tahun 2021 , 01-05-2021 sehingga 31-12-2021 , Universiti |
| Penilaian Geran Penyelidikan UKM-GSB 2024 , 05-01-2024 sehingga 31-12-2024 , Pusat Pengajian / Jabatan / Pusat Penyelidikan / Unit |
| Penilaian Skim Geran Penyelidikan Fundamental (FRGS) UKM-GSB 2024 , 27-11-2023 sehingga 27-11-2023 , Fakulti / Institut / Pusat Perkhidmatan |
| Penolong Dekan (Kualiti & Strategi) dan Ketua Jaminan Kualiti Fakulti/Institut/Pusat , 01-08-2019 sehingga 31-07-2021 , Universiti |
| Penyelaras Kursus MBA , 20-10-2022 sehingga 19-10-2024 , Fakulti / Institut / Pusat Perkhidmatan |
| Program Pendaftaran Pelajar Baru Sem 2 Sesi 2023/2024 , 15-04-2024 sehingga 20-04-2024 , Fakulti / Institut / Pusat Perkhidmatan |
| Program Sarjana Pentadbiran Perniagaan (Kepimpinan & Pengurusan Pengurusan Kesihatan) UKM-GSB , 01-10-2023 sehingga 30-09-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| Projek MBA , 01-01-2020 sehingga 31-12-2020 , Fakulti / Institut / Pusat Perkhidmatan |
| Semakan Semula & Dokumentasi Akreditasi AACSB UKM-GSB , 02-01-2020 sehingga 31-12-2021 , Universiti |
| Taskforce AACSB UKM-GSB , 01-07-2023 sehingga 30-06-2025 , Fakulti / Institut / Pusat Perkhidmatan |