Untuk Kegunaan UKM sahaja
For UKM use only
Norzalita Aziz continues her career at UKM after six years of corporate experience in marketing and corporate communication in a multifaceted conglomerate. Now, she serves as a Professor of Marketing and RHB-UKM Endowment chair manager at the UKM Graduate School of Business. She was appointed as a visiting professor in the Marketing Department at Sultan Qaboos University and a visiting consultant in the Department of Sustainable Tourism & Regional Development at the German University of Technology in 2014 and 2015, respectively. Before that, Dr Norzalita holds several administrative posts as a Director of Corporate Communication and Marketing at the university level and as well as an associate fellow member for the Entrepreneurship & SMEs Development Centre (CESMED) and The Institute for Sustainable Environment & Development (LESTARI). She also served as a Head of MBA Programs and Head of Industry & Community Partnerships Affairs at UKM GSB. Thus, she has worked closely with institutions such as Newcastle University, Insead Business School, and the Sri Lankan and Nigerian governments. Her teaching and corporate experience have shaped and been shaped by her research interests. Thus, her scholarly interests range widely from Services Marketing, especially in tourism and hospitality services, sustainable marketing, e-marketing/digital marketing, consumer behaviour and entrepreneurship. She enhanced her research by collaborating with several universities, such as Universitas Malang, Universitas Palangkaraya, Guandong University of Finance & Economics, Guandong Ocean University, Taif University and Ibaraki University. Her research publication has appeared in several indexed journals, and she has received the Emerald Literati Awards.
| Electronic Tourism marketing , Doktor Falsafah , UM , 2009 |
| Pengurusan Perniagaan , Sarjana , UKM , 1999 |
| Pengurusan Perniagaan , Sarjana Muda , ITM , 1997 |
| BUSINESS - MARKETING, FINANCE & ACCOUNTING (Marketing: Services Marketing, Tourism Marketing, eMarketing , Consumer Behaviour & Sustainable Marketing) |
| BUSINESS - MARKETING, FINANCE & ACCOUNTING (e-Marketing) |
| BUSINESS - MARKETING, FINANCE & ACCOUNTING (Consumer Behaviour) |
| BUSINESS - MARKETING, FINANCE & ACCOUNTING (Tourism Marketing) |
| Xinyue Lyu, Abdullah Al Mamun, Qing Yang, Norzalita Abd Aziz. (2024). Social Entrepreneurial Intention Among University Students In China. - Scientific Reports. 1-20. |
| Norzalita Abd Aziz, Abdullah Al Mamun, Mohammad Nurul Hassan Reza And Farzana Naznen. (2024). The Impact Of Big Data Analytics On Innovation Capability And Sustainability Performance Of Hotels: Evidence From An Emerging Economy. - Journal Of Enterprise Information Management. 1044-1068. |
| Abdullah Al Mamun, Qing Yang, Farzana Naznen, Norzalita Abd Aziz, Muhammad Mehedi Masud. (2023). Modelling The Mass Adoption Potential Of Food Waste Composting Among Rural Chinese Farmers. - Heliyon. 1-17. |
| Norzalita Abd Aziz, Fei Long, Miraj Ahmed Bhuiyan, Muhammad Khalilur Rahman. (2022). Travel Decision Making During And After The Covid-2019 Pandemic - Revisiting Travel Constraints, Gender Role, And Behavioral Intentions. - Frontiers In Psychology. 1-13. |
| Fei Long, Miraj Ahmed Bhuiyan, Norzalita Abd Aziz, Muhammad Khalilur Rahman. (2022). Predicting Young Chinese Consumers Intentions To Purchase Western Brands: Structural Model Analysis. - Plos One. 1-17. |
| Ling Ling Tan, Norzalita Abd Aziz, Abd Hafaz Ngah. (2021). Examining Green Hotel Patronage Intention From The Perspective Of Behavioural Learning Theory. - International Journal Of Business & Society. 901-921. |
| Nor Asiah Omar, Syed Shah Alam, Norzalita Abdul Aziz, Muhamad Azrin Nazri. (2011). Retail Loyalty Programs In Malaysia:the Relationship Of Equity, Value, Satisfaction, Trust, And Loyalty Among Cardholders. - Journal Of Business Economics And Management. 12(2):332-352. |
| Norzalita Abd Aziz, Fei Long. (2022). To Travel, Or Not To Travel? The Impacts Of Travel Constraints And Perceived Travel Risk On Travel Intention Among Malaysian Tourists Amid The Covid-19.. - Journal Of Consumer Behaviour. 352-362. |
| Abdul Hafaz Ngah, Abdul Halim M, Rahimi, Serge Gabarre, Nor Ida Fatihah Che Saifulizam, Norzalita Abd Aziz, Heesup Han. (2021). Voluntourism Sustainability: A Case Of Malaysian East Coast Island Destinations. - Asia Pacific Journal Of Tourism Research. 1364-1385. |
| Norzalita Abd Aziz, Hafaz Ngah. (2019). The Effect Of Self Expressive Value And Perceived Value On Malaysian Cosmetic Brand Loyalty: The Mediating Role Of Brand Identification & Word Of Mouth. - Asia-pacific Management Accounting Journal. 151-177. |
| Abdul Hafaz Nagah, Ramayah Thurasamy, Norzalita Abd Aziz, Mohd Helmi Ali, Mohd Imran Khan. (2019). Modelling The Adoption Of Halal Warehousing Services Among Halal Pharmaceutical & Cosmetic Manufacturers. - Journal Of Sustanibility Science And Management. 1-14. |
| Norzalita A. Aziz, Nor Asiah Omar. (2013). Exploring The Effect Of Internet Marketing Orientation, Learning Orientation And Market Orientation On Innovativeness And Performance: Sme (exporters) Perspectives. - Journal Of Business Economics And Management. 14(1):S257-278. |
| Xinyue Lyu, Abdullah Al Mamun, Qing Yang, Norzalita Abd Aziz. (2024). Social Entrepreneurial Intention Among University Students In China. - Scientific Reports. 1-20. |
| Fei Long, Norzalita Abd Aziz, Kei Wei Chia, Huan Zhang. (2024). Clear Your Plate! The Impact Of Cultural Values And Social Influences On Intention To Reduce Food Waste Among Malaysian Consumers. - Cogent Business & Management. 1-15. |
| Jason M.s. Lam, Zafir Khan Mohamed Makhbul, Norzalita Abd Aziz, Mohd Amirul Hafidz Ahmat. (2024). Incorporating Multidimensional Images Into Cultural Heritage Destination: Does It Help To Explain And Analyse Better?. - Journal Of Cultural Heritage Management And Sustainable Development. 563-580. |
| Norzalita Abd Aziz, Abdullah Al Mamun, Mohammad Nurul Hassan Reza And Farzana Naznen. (2024). The Impact Of Big Data Analytics On Innovation Capability And Sustainability Performance Of Hotels: Evidence From An Emerging Economy. - Journal Of Enterprise Information Management. 1044-1068. |
| Jin Yang, Abdullah Al Mamun, Mohammad Nurul Hassan Reza, Marvello Yang, Norzalita Abd Aziz. (2024). Predicting The Significance Of Consumer Environmental Values, Beliefs, And Norms For Sustainable Fashion Behaviors: The Case Of Second-hand Clothing. - Asia Pacific Management Review. 179-194. |
| Norzalita Abd Aziz, Fei Long, Wan Mohd Hirwani Wan Hussain. (2023). Examining The Effects Of Big Data Analytics Capabilities On Firm Performance In The Malaysian Banking Sector. - International Journal Of Financial Studies. 1-13. |
| Fei Long, Norzalita Abd Aziz, Abdul Hafaz Ngah. (2023). Exploring The Relationship Between Travel Motivations And Information Sharing Behaviors On Social Media: Gendered Differences Of Chinese Gen Y In The Context Of Confucianism. - Journal Of China Tourism Research. 245-265. |
| Norzalita Abd Aziz, Fei Long. (2023). Examining The Relationship Between Big Data Analytics Capabilities And Organizational Ambidexterity In The Malaysian Banking Sector. - Frontiers In Big Data. 1-12. |
| Muhamad Luqman Khalil, Norzalita Abd Aziz, Ahmad Azmi M. Ariffin, Abdul Hafaz Ngah. (2023). Big Data Analytics Capability And Firm Performance In The Hotel Industry: The Mediating Role Of Organizational Agility. - Wseas Transactions On Business And Economics. 440-453. |
| Norzalita Abd Aziz, Nurul Amirah Othman, Safwan Marwin Abdul Murad. (2023). The Effects Of Social Support And Social Media Influencers Credibility On Emotional Brand Attachment -the Mediating Roles Of Trust In Multichannel. - Social Sciences & Humanities Open. 1-9. |
| Muhammad Luqman Khalil, Norzalita Abd Aziz, Fei Long, Huan Zhang. (2023). What Factors Affect Firm Performance In The Hotel Industry Post Covid19 Pandemic? Examining The Impacts Of Big Data Analytics Capability, Organizational Agility And Innovation. - Journal Of Open Innovation, Technology, Market & Complexity. 1-11. |
| Abdullah Al Mamun, Qing Yang, Farzana Naznen, Norzalita Abd Aziz, Muhammad Mehedi Masud. (2023). Modelling The Mass Adoption Potential Of Food Waste Composting Among Rural Chinese Farmers. - Heliyon. 1-17. |
| Fei Long, Norzalita Abd Aziz. (2022). The Role Of Face Gaining On Millennials Outbound Travel Intention In Mainland China. - Tourism, Culture & Communication. 45-58. |
| Norzalita Abd Aziz, Fei Long. (2022). To Travel, Or Not To Travel? The Impacts Of Travel Constraints And Perceived Travel Risk On Travel Intention Among Malaysian Tourists Amid The Covid-19.. - Journal Of Consumer Behaviour. 352-362. |
| Fei Long, Norzalita Abd Aziz. (2022). Travel Abroad For Face Gaining Or Face Saving? A Comparison Between Chinese Gen Y Male And Female Tourists In A Context Of Chinese Culture. - Journal Of International Consumer Marketing. 39-50. |
| Wan Mohd Hirwani Wan Hussain, Norzalita Abdul Aziz. (2022). Mobile Marketing In Business Sustainability A Bibliometric Analysis. - Tem Journal. 111-119. |
| Norzalita Abd Aziz, Fei Long, Miraj Ahmed Bhuiyan, Muhammad Khalilur Rahman. (2022). Travel Decision Making During And After The Covid-2019 Pandemic - Revisiting Travel Constraints, Gender Role, And Behavioral Intentions. - Frontiers In Psychology. 1-13. |
| Reem Abdulrahman Alfaisaly, Yusuf Kani, A. Y. M. Atiquil Islam, Abdulrahman Saleh Alalyani, Norzalita Abd Aziz. (2022). Revisit Intention A Preliminary Investigation Of Gcc Tourists Electronic Word Of Mouth, Destination Image, And Perceived Risk. - International Journal Of Hospitality & Tourism Systems. 89-102. |
| Fei Long, Miraj Ahmed Bhuiyan, Norzalita Abd Aziz, Muhammad Khalilur Rahman. (2022). Predicting Young Chinese Consumers Intentions To Purchase Western Brands: Structural Model Analysis. - Plos One. 1-17. |
| Ahmad Azmi M. Ariffin, Norzalita A. Aziz, Norhayati M. Zain, Bama V. V. Menon. (2022). Antecedents And Consequences Of Patient Satisfaction In The Context Of Private Hospitalization Services. - Wseas Transactions On Business And Economics. 259-268. |
| Abdul Hafaz Ngah, Abdul Halim M, Rahimi, Serge Gabarre, Nor Ida Fatihah Che Saifulizam, Norzalita Abd Aziz, Heesup Han. (2021). Voluntourism Sustainability: A Case Of Malaysian East Coast Island Destinations. - Asia Pacific Journal Of Tourism Research. 1364-1385. |
| Nadia Hanum Amiruddin, Ahmad Azmi M.ariffin, Norzalita A.aziz. (2021). Virtual Travel Community: Does Information Quality Matters?. - International Journal Of Business Continuity And Risk Management. 263-276. |
| Feroz De Costa, Norzalita Abd Aziz. (2021). The Effects Of User Generated Content And Firm Generated Content On Millennials Purchase Intention Of Shariah-compliant Stocks. - Jurnal Pengurusan. 1-11. |
| Ling Ling Tan, Norzalita Abd Aziz, Abd Hafaz Ngah. (2021). Examining Green Hotel Patronage Intention From The Perspective Of Behavioural Learning Theory. - International Journal Of Business & Society. 901-921. |
| Norzalita Abd Aziz, Wan Mohd Hirwani Wan Hussain, Fei Long. (2021). Mobile Marketing Adoption Among Small And Micro Bumiputera Enterprises: A Managerial Perspective From Malaysia. - International Journal Of Academic Research In Business & Social Science. 1640-1652. |
| Norzalita Abd Aziz, Istiyakara Muslichah , Abdul Hafaz Ngah. (2020). Understanding Factors Influencing Community Life Satisfaction Towards Sustainable Heritage Tourism Destination: The Case Of Yogyakarta, Indonesia. - Journal Of Sustainability Science And Management. 37-51. |
| Norzalita Abd Aziz. (2020). The Impact Of Corporate Social Responsibility And Coprorate Identity Management On Image And Performance: The Case Of City Hotels In Klang Valley, Malaysia. - International Journal Of Academic Research In Business And Social Science. 662-681. |
| Tan Ling Ling, Norzalita Abd Aziz, Abdul Hafaz Ngah. (2020). Mediating Effect Of Reasons On The Relationship Between Altruism And Green Hotel Patronage Intention. - Journal Of Marketing Analytics. 18-30. |
| Feroz De Costa, Norzalita Abd Aziz, Wan Mohd Hirwani Wan Hussain, Nurul Ain Mohd Hassan. (2020). How Does Financial Communication Affect Millennials' Online Shares Purchase Intentions. - International Journal Of Academic Research In Business And Social Science. 681-698. |
| Safwan Marwin, Norzalita Abd Aziz. (2020). Understanding Factors Affecting Travellers' Purchase Intention Via Oti's Websites. - Hamdard Islamicus. 183-197. |
| Norzalita Abd Aziz, Hafaz Ngah. (2019). The Effect Of Self Expressive Value And Perceived Value On Malaysian Cosmetic Brand Loyalty: The Mediating Role Of Brand Identification & Word Of Mouth. - Asia-pacific Management Accounting Journal. 151-177. |
| Alireza Habibi, Ahmad Azmi Mohd Ariffin, Norzalita Abd Aziz. (2019). The Influence Of Perceived Benefits, Perceived Sacrifices And Perceived Value On Behavioural Intention In The Context Of Medical Tourism. - International Journal Of Services, Economics And Management. . |
| Abdul Hafaz Nagah, Ramayah Thurasamy, Norzalita Abd Aziz, Mohd Helmi Ali, Mohd Imran Khan. (2019). Modelling The Adoption Of Halal Warehousing Services Among Halal Pharmaceutical & Cosmetic Manufacturers. - Journal Of Sustanibility Science And Management. 1-14. |
| Safwan Marwin, Norzalita Abd Aziz. (2019). Investigating The Factors In Influencing Travellers' Purchase Intention Via Online Travel Intermediaries Websites. - Journal Of Advanced Research In Dynamical & Control Systems. 803-812. |
| Narizan Abdullah, Norzalita Abd Aziz. (2019). Do Malaysian Consumers' Participation Behaviour Lead To Attitudinal Loyalty In Spa & Wellness Services?. - Malaysian Journal Of Consumer And Family Economics. 114-127. |
| Norkhalida Makmor, Norzalita Abd Aziz, Syed Shah Alm. (2019). Social Commerce On Extended Technology Acceptance Model: The Mediaating Effect Of Perceived Ease Of Use & Perceived Usefulness. - Malaysian Journal Of Consumer & Family Economics. 119-136. |
| Norzalita Abd Aziz, Istiyakara Muslichah, Abdul Hafaz Ngah. (2018). Understanding Factors Influencing Community Life Satisfaction Towards Sustainable Heritage Tourism Destination: The Case Of Yogyakarta, Indonesia. - Journal Of Sustainability Science And Management. . |
| Norzalita Abd Aziz. (2018). The Influence Of Coproduction's Factors & Corporate Image Toward Attitudinal Loyalty: Islamic Financial Banking Services Delivery In Malaysia. - Journal Of Islamic Marketing. . |
| Nurkhalida Makmor, Syed Shah Alam, Norzalita Abd Aziz. (2018). Social Support, Trust And Purchase Intention In Social Commerce Era. - International Journal Of Supply Chain Management. . |
| Safwan Marwin Abd Murad, Norzalita Abd Aziz. (2017). Examining Factors Influencing Travellers Purchase Intentions Via Online Travel Intermediaries Websites: A Conceptual Model. - International Journal Of Economic Research. . |
| Ahmad Said Ibrahim Al-shuaibi, Faridahwati Mohd Shamsudin, Norzalita Abd Aziz. (2016). Developing Brand Ambassadors: The Role Of Brand-centred Human Resource Management. - International Review Of Management And Marketing. 155-161. |
| Norzalita Abd Aziz1*, Bita Najafi, Ahmad Said Ibrahim Al-shuaibi, Faridahwati Mohd Shamsudin. (2016). Behavioural Consequences Of Customer Perception On Emotional Labour Among Airline Service Employees. - International Review Of Management And Marketing. 162-168. |
| Ahmad Azmi M. Ariffin, Norzalita A. Aziz, Muhammad R. Zakwan A. Rahman. (2014). Gap Analysis Of Bank`s Service Quality (bankqual). Local Banks Versus Foreign Banks. - Australian Journal Of Basic And Applied Sciences. 417-422. |
| Norzalita A. Aziz, Nor Asiah Omar. (2013). Exploring The Effect Of Internet Marketing Orientation, Learning Orientation And Market Orientation On Innovativeness And Performance: Sme (exporters) Perspectives. - Journal Of Business Economics And Management. 14(1):S257-278. |
| Nor Asiah Omar, Maisarah Ahmad, Norzalita Abd Aziz, Muhamad Azrin Nazri. (2013). An Analysis On The Effect Of Customer Relationship Proneness And Customer Relationship Orientation On "relationship Quality-relationship Outcomes" Of Cardholders In Store Loyalty Program. - Malaysian Journal Of Consumer And Family Economics. 16:43-66. |
| Nor Asiah Omar, Che Aniza Che Wel, Norzalita Abd Aziz, Syed Shah Alam. (2013). Investigating The Structural Relationship Between Loyalty Programme Service Quality, Satisfaction And Loyalty For Retail Loyalty Programmes: Evidence From Malaysia. - Measuring Business Excellence. 17(1):33-50. |
| Norzalita Abd Aziz, Ahmad Azmi M. Ariffin, Nor Asiah Omar , Chin Evin. (2012). Examining The Impact Of Visitors` Emotions And Perceived Quality Towards Satisfaction And Revisit Intention To Theme Parks. - Jurnal Pengurusan. 35, September, 97-110. |
| Omar, N.a., Musa, R., Wel, C.a.c., Aziz, N.a.. (2012). Examining The Moderating Effects Of Programme Membership Duration In The Retail Loyalty Programme: A Multi Groups Causal Analysis Approach. - World Applied Sciences Journal. 19(3):314-323. |
| Nor Asiah Omar, Syed Shah Alam, Norzalita Abdul Aziz, Muhamad Azrin Nazri. (2011). Retail Loyalty Programs In Malaysia:the Relationship Of Equity, Value, Satisfaction, Trust, And Loyalty Among Cardholders. - Journal Of Business Economics And Management. 12(2):332-352. |
| Norzalita Abd Aziz, Ahmad Azmi M. Ariffin, Nor Asiah Omar, Siow Kim Yoon. (2011). An Investigation Of International And Domestic Tourists` Satisfaction In Heritage Context: Implication For Destination Marketing. - Jurnal Pengurusan. 33: 61-76. |
| Norzalita Abd Aziz, Ahmad Azmi M. Ariffin. (2010). Exploring Consumers Attitude Towards Web Advertising And Its Influence On Web Ad Usage In Malaysia. - Jurnal Pengurusan. 31:55-63. |
| Nor Asiah Omar, Nor Khalidah Abu, Dewi Amat Sapuan, Norzalita Abd Aziz, Muhamad Azrin Nazri. (2010). Service Quality And Value Affecting Parents` Satisfaction And Behavioral Intentions In A Childcare Centre Using A Structural Approach. - Australian Journal Of Basic And Applied Sciences. 4(9):4440-4447. |
| Norzalita Abd Aziz, Ghazali Musa & Ainin Sulaiman. (2010). The Influence Of Travel Motivations And Social Factors On Travel Web Site Usage Among Malaysian Travellers. - Asian Journal Of Business And Accounting. 3(1):89-116. |
| Norzalita Abd Aziz, Ainin Sulaiman, Ghazali Musa. (2008). Predicting The Influence Of Travel Web Site Effectiveness Characteristics On Technology Acceptance And Its Marketing Implications. - Jurnal Pengurusan. 27:105-128. |
| Norzalita Abd Aziz , Long Fei. (2020). Examining The Moderating Effect Of Past Travel Satisfaction On Revisit Intention: A Case Of Chinese Tourists Visiting Malaysia. - 36th Ibima Conference Proceeding. 1-14. |
| Norzalita Abd Aziz, Long Fei, Muhammad Luqman Khalil. (2020). Big Data Analytics Capability And Firm Performance In The Tourism And Hospitality Industry: A Conceptual Paper. - 36th Ibima Conference Proceeding. 1-13. |
| Istiyakara Muslichah & Norzalita Abd Aziz. (2017). The Impact Of Tourism Towards Residents Satisfaction And Support For Sustainable Tourism Development. - 29the International Business Information And Management Association (ibima). . |
| Izwan Harith Md. Ithnan, Ahmad Azmi M. Ariffin, Norzalita A. Aziz. (2024). Promoting Halal Hotels In Malaysia. - . 104. |
| Norzalita Abd Aziz, Wan Mohd Hirwani Wan Hussain. (2022). Data Analytics And Decision Making. - . 137. |
| Wan Mohd Hirwani Wan Hussain, Norzalita Abdul Aziz. (2021). Leadership In A Wave Of Change. - . 13. |
| Norzalita Abd Aziz, Ahmad Azmi Ariffin. (2019). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal Dan Amalan. - . 144. |
| Norzalita Abd Aziz. (2010). Travel Websites Adoption: Travellers? Perspective. - . 263. |
| Ahmad Azmi Mohd. Ariffin, Norzalita Abd. Aziz. (2009). Services Management And Marketing: Studies In Malaysia. - . Bab 5 - mukasurat 87-98. |
| Aliah Hanim M. Salleh, Ahmad Azmi Mohd.ariffin, Norzalita Abd. Aziz & Astuti Agustina Asbudin. (2009). Services Management And Marketing: Studies In Malaysia. - . 121-140 (Bab 6). |
| Norzalita Abd Aziz, Ahmad Azmi M. Ariffin. (2021). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan. - . 19. |
| Norzalita Abd Aziz, Ahmad Azmi M. Ariffin. (2021). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikel & Amalan. - . 30. |
| Norzalita Abd Aziz, Ahmad Azmi M. Ariffin. (2021). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan. - . 23. |
| Norzalita Abd Aziz, Ahmad Azmi M. Ariffin. (2021). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan. - . 15. |
| Jason M.s. Lam, Ahmad Azmi M.ariffin, Norzalita Abd Aziz. (2021). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan. - . 19. |
| Monizaihasra Mohammad, Ahmad Azmi M. Ariffin, Norzalita Abd Aziz. (2021). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan. - . 15. |
| Norzalita Abd Aziz, Ahmad Azmi M. Ariffin. (2021). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan. - . 2. |
| Norzalita Abd Aziz, Ahmad Azmi M. Ariffin. (2021). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan. - . 5. |
| Wan Mohd Hirwani Wan Hussain, Norzalita Abdul Aziz. (2021). Leadership In A Wave Of Change. - . 13. |
| Norzalita Abd Aziz, Ahmad Azmi Ariffin, Aminah Abdullah & Lei Mei Nart. (2012). Teori Penyelidikan Dan Praktis Dalam Pengurusan Perniagaan. - . Bab 14 : 289-311. |
| Norzalita Abd Aziz & Ahmad Azmi Ariffin. (2012). Teori Penyelidikan Dan Praktis Dalam Pengurusan Perniagaan. - . Bab 16 : 334-349. |
| Norjaya Mohd Yasin, Norzalita Abd Aziz & Jubaidah Mashod. (2012). Teori Penyelidikan Dan Praktis Dalam Pengurusan Perniagaan. - . Bab 15 : 312-333. |
| Norzalita Abd Aziz, Nor Asiah Omar, Zizah Che Senik And Muhammad Azrin Nazri. (2009). Services Management And Marketing: Studies In Malaysia. - . 49-68 (Bab 3). |
| Norzalita Abd Aziz, Norjaya Mohd Yasin Dan Norulhuda Tajuddin. (2009). Services Management And Marketing: Studies In Malaysia. - . 325-360 (Bab 15). |
| Aliah Hanim M. Salleh, Ahmad Azmi Mohd.ariffin, Norzalita Abd. Aziz & Astuti Agustina Asbudin. (2009). Services Management And Marketing: Studies In Malaysia. - . 121-140 (Bab 6). |
| Ahmad Azmi Mohd. Ariffin, Norzalita Abd. Aziz. (2009). Services Management And Marketing: Studies In Malaysia. - . Bab 5 - mukasurat 87-98. |
| Izwan Harith Md. Ithnan, Ahmad Azmi M. Ariffin, Norzalita A. Aziz. (2024). Promoting Halal Hotels In Malaysia. - . 104. |
| Norzalita Abd Aziz, Wan Mohd Hirwani Wan Hussain. (2022). Data Analytics And Decision Making. - . 137. |
| Norzalita Abd Aziz, Ahmad Azmi M.ariffin. (2021). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan. - . 167. |
| Norzalita Abd Aziz, Ahmad Azmi Ariffin. (2019). Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal Dan Amalan. - . 144. |
| Norzalita Abd Aziz. (2010). Travel Websites Adoption: Travellers' Perspective. - . 297. |
| Norzalita Abd Aziz. (2010). Travel Websites Adoption: Travellers? Perspective. - . 263. |
| Norzalita Bt. Abd Aziz. (2024). Consumer Sustainable Food Consumption Behaviour And Social Awareness In Emerging Market: The Impact Of Consumption Value, Religiosity And Social Norms.. - . . |
| Denes Jaya Negara, Norzalita Abd Aziz, Suddin Lada. (2023). Is Self-regulation And Situational Factors Moderate Entrepreneurial Behavior? Lesson From The University. - The 11th Gadjah Mada International Conference On Economics And Business2023. 1-31. |
| Cesya Rizkika Parahiyanti, Achmad Murdiono, Yana Respati Dewi, Suryo Hadi Wira Prabowo, Norzalita Abd Aziz. (2023). Perancangan Mini-lab Neuromarketing Sebagai Upaya Meningkatkan Khasanah Penelitian Pemasaran Dosen Dan Kompetensi Pemasaran Mahasiswa. - Halaman Pengesahan Laporan Penelitian Dana Internal Um Tahun 2023 Judul Penelitian : Perancangan Mini-lab Neuromarketing Sebagai Upaya Meningkatkan Khasanah Penelitian Pemasaran Dosen Dan Kompetensi Pemasaran Mahasiswa Kategori/skema : Kompetitif. 1-14. |
| Cesya Rizkika Parahiyanti, Achmad Murdiono, Yana Respati Dewi, Suryo Hadi Wira Prabowo, Norzalita Aziz. (2022). Rancang Bangun Sistem Crm-car (customer Relationship Management Computer Aided Recognition) Berbasis Facial Recognition Melalui Pemanfaatan Artificial Intelligence Guna Meningkatkan Kualitas Pelayanan Serta Daya Saing Bisnis. - . 1-35. |
| Jefry Aulia Martha, Achmad Murdiono, Ika Zutiasari, Suryo Hadi Wira Prabowo, Norzalita Abd Aziz. (2022). Gamification Media Pembelajaran Berbasis Ubiquitos Learning Sebagai Upaya Konversi Open-world Metaverse Pembelajaran Project Based-learning (pbl) Pada Matakuliah Bisnis Dan Manajemen. - . 1-34. |
| Safwan Marwin Abdul Murad, Norzalita Abd Aziz. (2020). Unified Theory Of Acceptance And Use Of Technology And The Moderation Role Of Uncertainty Avoidance Toward Oti Website Purchase Intention A Conceptual Model. - 24th Macfea Proceedings. 1. |
| Long Fei, Norzalita Abd Aziz, Safwan Marwin. (2020). An Examination Of Decision Making Styles On Outbound Travel Intention Among Chinese Gen Y Tourists. - 24th Malaysia Consumer And Family Economics Association National Seminar (macfea) 2020. 1. |
| Norzalita Abd Aziz, Long Fei, Safwan Marwin Abdul Murad. (2020). Examining Travel Constraints And Perceived Risk On Intention To Travel During Covid 19 Pandemic: The Case Of Malaysian Consumers. - 24th Malaysian Consumer And Family Economics Association (macfea). 1. |
| Tan Ling Ling, Norzalita Abd Aziz, Abdul Hafaz Ngah. (2019). The Mediating Role Of Global Motives In Green Hotel Patronage Intention. - Aamc 2019 Progressing Beyond And Better: Leading Businesses For A Sustainable Future . The 13th Asian Academy Of Management Conference 2019. 1-18. |
| Tan Ling Ling, Norzalita Abd Aziz, Abdul Hafaz Ngah. (2019). The Mediating Effect Of Reasons On The Relationship Between Altruism And Green Hotel Patronage Intention. - The 10th National Seminar On Digitalization. Sustainaibility And Globalization. 1-4. |
| Alaliani, Reem Abdulrahman M., A.y.m. Atiquil Islam, Abdulrahman Saleh M. & Norzalita Abd Aziz. (2017). Modelling Of Revisit Intention: An Empirical Study On Tourists Electronic Word Of Mouth, Destination Image And Perceived Risk. - 2017 Conference On Business & Information Management (icbim 2017) - Iedrc Beijing Conferences. . |
| Alalyani, Abdul Rahman Saleh M, A.y.m. Atiquil Islam, Reem Abdul Rahman & Norzalita Abd Aziz. (2017). Shopping Environment: A Preliminary Investigation Of Gulf Tourist Emotion, Shopping Intention And Word Of Mouth. - 2017 Conference On Business And Information Management (icbim 2017) - Iedrc Beijing Conferences. . |
| Mohd Zaher Bin Mohd Zain, Syed Uzair Syed Othman, Helmi Had Sabtu, Azmi Zakaria, Wan Hirwani, Norzalita & Teh Sio Hong. (2016). Executive Education Programme Tourism & Destination Marketing. - . 1-16. |
| Ahmad Azmi Bin Mohd. Ariffin, Norzalita Bt. Abd Aziz, Prof. Madya Dr. Firdaus Abdullah. (2015). Modelling The Service Of Shariah-compliant Hotel In Malaysia: A Focus On Dimensionality And Measurement Index. - . . |
| Norzalita Abd Aziz & Hafizi Abd Majid. (2013). Understanding The Co-production Concept And Customer Attitudinal Loyalty In Islamic Financial Services. - Conference Program And Abstract Book The 10th (ebes) Eurasia Business And Economics Society. . |
| Hafizi Abd Majid & Norzalita Abd Aziz. (2013). Gold Investment In Malaysia S Financial Services. - Conference Program And Abstract Book The 10th (ebes) Eurasia Business And Economics Society. . |
| Norzalita Abd Aziz & Sheli Elene Sharuddin. (2013). The Impact Of Corporate Social Responsibility And Corporate Identity Management On Hotels Image And Performance.. - 10th Ebes Conference. . |
| Norzalita Abd Aziz & Mohammad Emam. (2013). Implications Of Coproduction And Service Credibility On Satisfaction And Loyalty In Airline Services: Social Exchange Theory Perspectives.. - Mag Scholar Global Business, Marketing And Tourism Conference. . |
| Norzalita Abd Aziz. (2012). The Impact Of Corporate Social Responsibility And Corporate Identity Management Towards The Development Of Hotels` Corporate Image Attractiveness. - The 9th International Congress On Csr-aderse (responsibilities Sociale De`l Enterprise). . |
| Ahmad Azmi M.ariffin & Norzalita A.aziz. (2011). A Preliminary Study On The Influence Of Design In Promoting National Identity Through National Carriers. - 1st International Colloquium On Global Design And Marketing. . |
| Norjaya Mohd Yasin, Norzalita Abd Aziz & Azhar Ahmad. (2010). Marketing Practices Of Tropical Fruits Producers And Exporters: A Comparison Between Malaysia, Indonesia And Thailand. - Proceedings Of Australian And New Zealand Marketing Academy (anzmac) Conference 2010, Christchurch, New Zealand. . |
| Norzalita Abd Aziz, Norjaya Mohd Yasin & Azhar Ahmad. (2010). Understanding The Impact Of Market Orientation, Segmentation & Differentiation On Business Performance In The Southeast Asia Tropical Fruit Industry. - European Applied Business Research Conference, Hillton Dublin, 7-10 June, 2010. . |
| Aliah Hanim Mohd Salleh, Prof. Dr. Aliah Hanim Mohd. Salleh, Norjaya Mohd Yasin, Norzalita Abd. Aziz & Ahmad Azmi Mohd. Ariffin. (2010). Developing A Higher Education Brand Index For Malaysia - Country Report: Indonesia. - Penilaian Potensi Pasaran. . |
| Norzalita Abd Aziz & Nor Asiah Omar. (2010). Identifying The Influence Of Market Orientation, Learning Orientation & Internet Marketing Orientation Towards Smes` Innovation Capabilities. - International (summer) Conference On Asia Pacific Business Innovation & Technology Management (apbitm Summer). . |
| Norzalita Abd Aziz, Norjaya Mohd Yasin & Azhar Ahmad. (2010). The Pattern Of Market Orientation Among Agriculture Based Companies: Asian Tropical Fruits Producers & Exporters. - Proceedings Of 2010 International (summer) Conference On Asia Pacific Business Innovation & Technology Management (apbitm Summer). . |
| Norjaya Mohd Yasin, Norzalita Abd Aziz, Norul Huda Tajuddin. (2009). The Antecedents Of Customer Loyalty In The Context Of Mobile Telecommunication Service. - The 1st International Conference On Arab-malaysian Global Business And Entrepreneurship "enhancing Networking In A Global Business" Programme Book & Collection Of Abstracts. . |
| Nor Asiah Omar, Norzalita Abd Aziz And Muhammad Azrin Nazri. (2009). The Effects Of Program Satisfaction On Store Loyalty : Does The Cardholders` Loyalty Towards The Program Matters. - 14th Asia Pacific Management Conference (apmc), Airlangga. . |
| Norjaya Mohd.yasin, Norzalita Abd. Aziz & Norul Huda Tajuddin. (2009). Antecedents Of Customer Loyalty In The Context Of Mobile Telecommunication Service. - The 1st International Conference On Arab-malaysian Global Business And Entrepreneurship "enhancing Networking In A Global Business". . |
| Norjaya Mohd. Yasin & Norzalita Abd. Aziz. (2009). Understanding Brand Equity And Brand Resonance Of Banking Services: Malaysian Consumer Perspective. - Business Management Seminar 2009 ?managing Business In Turbulent Environment? The Royale Bintang Seremban, Negeri Sembilan, June 19 - 21, 2009: Book Of Abstracts. . |
| Norjaya M. Yasin & Norzalita Abd Aziz. (2008). Determinants Of Brand Equity Of Services: A Verification Approach In The Banking Industry In Malaysia. - The 3rd International Conference On Business And Management Research (icbmr). . |
| Bridging AI and Customer Value: Service Quality and Security as Catalyst for Co-Creation In Banking Services , Ketua Projek , 25-04-2024 sehingga 25-03-2026 , Kebangsaan |
| Deciphering International Students` Choices: Push-Pull Dynamics and Necessary Condition Analysis in Malaysia University Selection , Ketua Projek , 01-01-2024 sehingga 31-12-2024 , Universiti |
| Sustainable Craftsmanship: Empowering Sarawak`s Handicraft Industry through AI-Driven Resilience Marketing , Penyelidik Bersama , 01-01-2024 sehingga 31-12-2024 , Universiti |
| Customer Engagement towards Resort Hotels: The impacts of Place Identity, Place Dependence and Servicescape. , Penyelidik Bersama , 01-01-2024 sehingga 31-12-2024 , Antarabangsa |
| Predictive Model of Customer Purchase Intention for Ex-prisoner-Focused Social Enterprise Products , Penyelidik Bersama , 01-01-2024 sehingga 31-12-2024 , Kebangsaan |
| A Study of Malaysian firms` marketing analytics capability on achieving sustainable competitive marketing performance: A Dynamic Capability Theory perspective , Penyelidik Bersama , 01-10-2023 sehingga 30-09-2025 , Kebangsaan |
| Consumer Sustainable Food Consumption Behaviour and Social Awareness in Emerging Market: The Impact of Consumption Value, Religiosity and Social Norms. , Ketua Projek , 01-01-2023 sehingga 31-12-2023 , Universiti |
| Understanding the Impacts of Travel Constraints and Perceived Travel Risk on Travel Intention among Malaysian Consumers Amid the COVID-19 , Ketua Projek , 01-10-2021 sehingga 30-09-2022 , Universiti |
| Understanding the Postgraduate and Undergraduate Students` Perceptions on the Generic Skills for the Workforce in the Gig Economy , Ketua Projek , 01-09-2021 sehingga 02-01-2024 , Kebangsaan |
| Research and Module Development for Digital Entrepreneurial Skills in Gig Economy , Ketua Projek , 01-09-2021 sehingga 31-08-2022 , Kebangsaan |
| Big Data Predictive Analytics Impact on Sustainable Performance: Financial Services Industry Perspective , Ketua Projek , 15-10-2020 sehingga 15-04-2023 , Kebangsaan |
| New Theoretical Development on Big Data Analytics towards Sustainable Performance in Tourism Industry , Ketua Projek , 01-09-2019 sehingga 31-05-2023 , Kebangsaan |
| Pemasaran Pelancongan dan Hospitaliti di Malaysia : Perspektif Teoritikal - Vol 1. , Ketua Projek , 01-01-2018 sehingga 30-06-2019 , Kebangsaan |
| EXPLORING THE INFLUENCE OF POSTGRADUATE-STUDENT ENGAGEMENT ON SATISFACTION, BEHAVIOURAL INTENTIONS AND SUCCESS , Ketua Projek , 01-01-2013 sehingga 31-03-2014 , Universiti |
| Mobile Data Services & Advertising: An Empirical Investigation Of Consumers And Travel Service Organizations Adoption To The New Delivery Channel , Ketua Projek , 01-12-2010 sehingga 31-05-2012 , Universiti |
| Examining the Influence of Service Experience, Social Factors and Religiosity on Brand Loyalty in Takaful Financial Services , Penyelidik Bersama , 01-01-2023 sehingga 31-12-2023 , Kebangsaan |
| Analysis on the Current Practices of Shariah Governance Disclosure in Malaysian Islamic Banks. , Penyelidik Bersama , 01-10-2022 sehingga 30-09-2024 , Universiti |
| Cyber incivility and social culture in digital workplace: A case of Malaysian service sectors , Penyelidik Bersama , 01-09-2021 sehingga 30-11-2023 , Universiti |
| Utilizing Patent Informatics to Develop Patent Portfolio Strategy for Financial Institution in Malaysia , Penyelidik Bersama , 15-08-2021 sehingga 16-01-2024 , Kebangsaan |
| Data Analytics Adoptions In Small Medium Enterprise (SMEs) , Penyelidik Bersama , 15-10-2020 sehingga 15-04-2023 , Kebangsaan |
| INPATIENT SATISFACTION INDEX (IPSI) IN THE CONTEXT OF MALAYSIAN PRIVATE HOSPITALS , Penyelidik Bersama , 10-12-2019 sehingga 15-12-2021 , Kebangsaan |
| Assessing Economics Impacts of Climate Chane Mitigation Towards Low Carbon Economy in Malaysia , Penyelidik Bersama , 01-04-2014 sehingga 31-03-2015 , Universiti |
| Pembangunan Strategi Perkhidmatan Bersepadu , Penyelidik Bersama , 01-04-2014 sehingga 31-03-2015 , Universiti |
| Sustainability Assessment of The Coastal Zone in Langkawi Geopark, Kedah , Penyelidik Bersama , 01-04-2013 sehingga 31-03-2015 , Universiti |
| Modelling the service of Shariah-Compliant Hotel in Malaysia: A focus on dimensionality and measurement index , Penyelidik Bersama , 01-04-2013 sehingga 31-03-2015 , Kebangsaan |
| ASSESING IN MBA CURCICULUM-COMPETENCY ALIGNMENT DAN MANAGERIAL RELEVANCE IN BUSINESS RESEARCH: AN EXPLORATORY STUDY , Penyelidik Bersama , 01-01-2013 sehingga 31-03-2014 , Universiti |
| PROGRAM PEMBANGUNAN STRATEGI PERNIAGAAN PERKHIDMATAN , Penyelidik Bersama , 01-01-2013 sehingga 31-03-2014 , Universiti |
| Nature & Resource and Food Security Study In Comprehensive Development Plan (CDP) Review , Penyelidik Bersama , 01-10-2012 sehingga 31-12-2013 , Kebangsaan |
| Developing A Higher Education Brand Index for Malaysia , Penyelidik Bersama , 01-01-2009 sehingga 31-12-2010 , Kebangsaan |
| Market Orientation and Marketing Competency in the Tropical Fruits Industry: Identifing Best Practices , Penyelidik Bersama , 01-10-2007 sehingga 30-09-2010 , Universiti |
| Anugerah Lain / AJK Penamaan Bangunan dan Jalan UKM , 2012 |
| Anugerah Perkhidmatan Cemerlang / Anugerah Perkhidmatan Cemerlang , 2019 |
| Anugerah Perkhidmatan 20 Tahun / Anugerah Perkhidmatan 20 Tahun , 2019 |
| MyRA - Anugerah Kecemerlangan MyRA Prestasi 2022 (Penerbitan) - Sijil Penghargaan , 2023 |
| MyRA - Anugerah Kecemerlangan MyRA Prestasi 2021 (Penyeliaan) - Sijil Penghargaan , 2023 |
| MyRA - Anugerah Kecemerlangan MyRA Prestasi 2021 (Keseluruhan) - Sijil Penghargaan , 2023 |
| Anugerah Kualiti UKM-GSB - Anugerah Penyeliaan , 2022 |
| Certificate of Outstanding Contribution in Reviewing , 2022 |
| Certificate of Excellence in Reviewing , 2022 |
| MyRA - Anugerah Kecemerlangan MyRA Prestasi 2019 (Penyeliaan) - Sijil Penghargaan , 2021 |
| MyRA - Anugerah Kecemerlangan MyRA Prestasi 2019 (Keseluruhan) - Sijil Penghargaan , 2021 |
| Grand Best Paper Award , 2020 |
| AJK Penamaan Bangunan dan Jalan UKM , 2012 |
| BEST PAPER AWARD , 2011 |
| Struktur, sifat magnet dan sifat dielektrik, NUR FATHIRAH BINTI MOHD RAHIMI, Sarjana |
| Market Orientation, environmental market strategy and financial performance FSIJ-2017-0385 The Service Industries Journal (ISI/Scopus) , 05-11-2017 sehingga 06-12-2017 , Antarabangsa |
| What makes hotel online reviews credible? Investigation of the roles of reviewer identity, recommendation consistency, and review valence. IJCHM-10-2017-0671 , 28-10-2017 sehingga 29-11-2017 , Antarabangsa |
| Cultural Differences and McDonald’s: A multi-country comparative study IJCHM-10-2017-0682 , 03-10-2017 sehingga 03-11-2017 , Antarabangsa |
| IPA vs. SERVPERF Quality Conceptualization and their Role for Satisfaction with Hotel Services IJCHM-09-2017-0589 , 25-09-2017 sehingga 25-10-2017 , Antarabangsa |
| THE EFFECT OF PRODUCT CHARACTERISTICS ON OUT-OF-STOCK - A MULTIGROUP ANALYSIS OF THE MODERATING ROLE OF RETAIL FORMAT." Journal of Business Economics and Management (ISI) , 01-06-2017 sehingga 10-07-2017 , Antarabangsa |
| Exploring behavioral drivers of review valence: The direct and indirect effects of multiple psychological distance IJCHM-04-2017-0239 International Journal of Contemporary Hospitality Management (Scopus/Q1) , 22-05-2017 sehingga 23-06-2017 , Antarabangsa |
| Comparative Values of Variables Related to Brand Logos MBE-12-2016-0062 Measuring Business Excellence (Scopus) , 27-04-2017 sehingga 31-05-2017 , Antarabangsa |
| Towards a better understanding of fashion clothing purchase involvement JIMA-03-2017-0028 Journal of Islamic Marketing (Scopus) , 23-05-2017 sehingga 22-01-2018 , Antarabangsa |
| Effects of Islamic Marketing Teaching Methods on Knowledge and Attitude of Students (A Quasi-Experimental Study in Iranian Islamic Universities) JIMA-06-2016-0050 Journal of Islamic Marketing (Scopus) , 02-02-2017 sehingga 08-03-2017 , Antarabangsa |
| Moderating Impact of Environmental Turbulence on Business Innovation & Performance AAJM 3372 Asian Academy of Management Journal (Scopus) , 08-05-2017 sehingga 28-05-2017 , Antarabangsa |
| 1)GTC-005 Use of Technology in Tourism & Consumer Behaviour , 15-06-2017 sehingga 01-07-2017 , Antarabangsa |
| GTC 2017 -Scientific Committee , 01-03-2017 sehingga 02-07-2018 , Antarabangsa |
| GTC-042 UNESCO Intangible Cultural Heritage List: Turkey , 31-05-2017 sehingga 16-06-2017 , Antarabangsa |
| Model of Sustainable Tourism Development Strategy of the Thousand Islands Tourism Area - Jakarta . Journal of Economics, Management and Trade , 08-08-2017 sehingga 23-01-2018 , Antarabangsa |
| Penceramah Exit Program FEP 2017 , 02-04-2017 sehingga 02-04-2017 , Kebangsaan |
| Program Innovation & Corporate Entrepreneurship Bootcamp , 26-09-2017 sehingga 28-09-2017 , Kebangsaan |
| Pembentangan Cadangan Tesis program Sarjana Pemasaran , 22-02-2017 sehingga 22-02-2017 , Kebangsaan |
| Pemeriksa Dalam Tesis Ijazah Sarjana Permasaran , 10-10-2017 sehingga 24-11-2017 , Kebangsaan |
| Certificate of Excellence in distinguished services to the academic community , 25-04-2018 sehingga 26-12-2018 , Antarabangsa |
| Cultural differences McDonald : A multi country comparative (IJCHM 10-2017-0088) , 16-01-2018 sehingga 15-02-2018 , Antarabangsa |
| Travelers' continuance intention of travel social commerce websites - perceived trust, consumer review usefulness and satisfaction (IJCHM 02-2018-01750 , 03-03-2018 sehingga 02-04-2018 , Antarabangsa |
| Value destruction in exaggerated online review: the effect of emotion, language & trustwortiness ( IJCHM 03-208-0247) , 01-04-2018 sehingga 01-05-2018 , Antarabangsa |
| Learning orientation: investigating the sub dimension , 03-04-2018 sehingga 02-05-2018 , Antarabangsa |
| Effects of antecedents of ewom on CBBE: A qualitative study (IJCHM 06-2018-0459) , 06-06-2018 sehingga 05-07-2018 , Antarabangsa |
| Sustainability reporting & performance of MENA Banks: Is there a trade off ? (MBE 09-2018-0076) , 10-10-2018 sehingga 10-11-2018 , Antarabangsa |
| Accountability via sustainability of hospitality sector: The role of market orientation (IMEFM 08-2018-0251) , 05-10-2018 sehingga 05-11-2018 , Antarabangsa |
| Analysis customer satisfaction towards service quality of Islamic banking in Malaysia (JIMA 10-2018-0203) , 06-11-2018 sehingga 06-12-2018 , Antarabangsa |
| Travel posts on wechat moments: A model for ewom effectiveness , 16-12-2018 sehingga 15-01-2019 , Antarabangsa |
| Kursus Pentadbiran Awam Pegaawai Tinggi Uzbekistan , 24-04-2018 sehingga 24-04-2018 , Antarabangsa |
| Kursus Pentadbiran Awam Pegawai Tinggi Uzbekistan , 24-04-2018 sehingga 24-04-2018 , Kebangsaan |
| Program Tourism & Hospitality Certification , 23-04-2018 sehingga 08-05-2018 , Kebangsaan |
| Innovation and Corporate Entrepreneurship Bootcamp UKM GSB , 20-03-2018 sehingga 21-03-2018 , Kebangsaan |
| Kolokium kedoktoran , 14-08-2018 sehingga 14-08-2018 , Kebangsaan |
| pengerusi viva ukm gsb , 11-03-2018 sehingga 11-03-2018 , Kebangsaan |
| Pengerusi pembentangan cadangan tesis , 08-08-2018 sehingga 08-08-2018 , Kebangsaan |
| International Committee Board IBIMA Conference , 25-04-2018 sehingga 26-12-2018 , Antarabangsa |
| Travel Posts on WeChat Moments: A model for ewom effectiveness , 18-12-2018 sehingga 18-01-2019 , Antarabangsa |
| Customer loyalty and the effect of switching cost as a moderating variable , 17-01-2019 sehingga 17-02-2019 , Antarabangsa |
| Trust in Online Review Websites: An Application of Regulatory Focus Theory , 05-03-2019 sehingga 05-04-2019 , Antarabangsa |
| Religousity and performance for product information sources , 06-03-2019 sehingga 06-04-2019 , Antarabangsa |
| Creation of value for business from the importance performance analysis: the case of health clubs , 18-03-2019 sehingga 18-04-2019 , Antarabangsa |
| Analyzing semantics of online reviews: a combined learning approach , 14-04-2019 sehingga 14-05-2019 , Antarabangsa |
| International Committee Board , 13-11-2019 sehingga 14-11-2019 , Antarabangsa |
| The role of trust, religiousity and image in technology acceptance model in the Islamic philathropy context , 21-05-2019 sehingga 21-06-2019 , Antarabangsa |
| Conventional bank and sharia effects on falah through customer satisfaction in Batam city Indonesia , 25-06-2019 sehingga 25-07-2019 , Antarabangsa |
| Effect of customer satisfaction online based trading and trust on customer loyalty , 07-08-2019 sehingga 07-09-2019 , Antarabangsa |
| the effect of market orientation on competence of knowledge, innovation and performance , 28-09-2019 sehingga 29-10-2019 , Antarabangsa |
| the impact of brand experience on customers' intention to online company generated content: the case of Islamic banking , 22-10-2019 sehingga 22-11-2019 , Antarabangsa |
| PhD Colloqium 2019 , 15-08-2019 sehingga 15-08-2019 , Kebangsaan |
| Program enhancement of management process skills (EOMPS) 11 , 11-04-2019 sehingga 11-11-2019 , Kebangsaan |
| UKM GSB , 05-02-2020 sehingga 05-02-2020 , Kebangsaan |
| Pengerusi VIVA , 11-02-2020 sehingga 11-02-2020 , Kebangsaan |
| Putra Business School , 10-02-2020 sehingga 10-03-2020 , Kebangsaan |
| UKM GSB , 21-02-2020 sehingga 21-02-2020 , Kebangsaan |
| The effect of the future time reference (FTR) on consumer spending in lodging and restaurant , 23-02-2020 sehingga 23-03-2020 , Antarabangsa |
| The influence of religousity on ethical consumption: mediating role of materiailsm and guilt ( Journal of Islamic Marketing ESCI/Scopus) , 04-03-2020 sehingga 04-04-2020 , Antarabangsa |
| UKM GSB , 02-02-2020 sehingga 01-11-2020 , Kebangsaan |
| UKM GSB Penilai Dalaman Tesis , 11-02-2020 sehingga 11-03-2020 , Kebangsaan |
| Innovation antecedents and its consequences on the performance of small and medium textile industries in Bali , 18-03-2020 sehingga 18-04-2020 , Antarabangsa |
| Impact of consumer ethnocentrism and animosity on brand image & brand loyalty (JIMA ESCI & Scopus) , 09-04-2020 sehingga 09-05-2020 , Antarabangsa |
| The influence of religousity on ethical consumption: mediating role of materiailsm and guilt (JIMA ESCI/Scopus) , 04-03-2020 sehingga 04-04-2020 , Antarabangsa |
| An empirical study on factors influencing consumers intention to adopt ecommerce in DR Congo , 07-04-2020 sehingga 07-05-2020 , Kebangsaan |
| The determinant factors of Islamic Banking Customers Loyaty (JIMA Scopus/ECSI) , 12-04-2020 sehingga 12-05-2020 , Antarabangsa |
| Jawatankuasa Pemeriksa , 24-04-2020 sehingga 24-02-2020 , Kebangsaan |
| ICBSSR 2020 ahli teknikal & reviewer Int. Conference on Business and Social Science Research 2020 , 05-09-2020 sehingga 06-09-2020 , Antarabangsa |
| Jawatankuasa Pemeriksa GSB , 22-09-2020 sehingga 22-09-2020 , Kebangsaan |
| A reconsideration of the ewom constructs: what are we really meaning? (IJCHM Q1 ISI/Scopus) , 17-06-2020 sehingga 17-07-2020 , Antarabangsa |
| The effect of spiritualism and materialism on luxury purchasing intention IJIMA ESCI/Scopus) , 21-07-2020 sehingga 21-08-2020 , Antarabangsa |
| Adoption of technology applications in organised retail outlets in India : A TOE model (BE Scopus/ECSI) , 06-07-2020 sehingga 06-08-2020 , Antarabangsa |
| Pengerusi VIVA , 24-06-2020 sehingga 24-06-2020 , Kebangsaan |
| Extension of theory planned behaviour to consumer green hotel selection: The role of social norms and personal norms (TR Q1 ISI/Scopus) , 18-08-2020 sehingga 18-09-2020 , Antarabangsa |
| Pengerusi VIVA , 03-09-2020 sehingga 03-09-2020 , Kebangsaan |
| VIVA PhD , 27-10-2020 sehingga 27-10-2020 , Kebangsaan |
| Measuring the performance of collaborative network : a value network analysis (BE ECSI/Scopus) , 17-10-2020 sehingga 17-11-2020 , Antarabangsa |
| Grand Best Paper Award , 25-11-2020 sehingga 01-01-1970 , Kebangsaan |
| 36th IBIMA International Conference , 04-11-2020 sehingga 05-12-2020 , Antarabangsa |
| Visiting Consultant -Department of Sustainable Tourism & Regional Development (STRD) , 12-10-2014 sehingga 13-01-2015 , Antarabangsa |
| Visiting Consultant -Department of Marketing , 12-10-2014 sehingga 22-01-2015 , Antarabangsa |
| Visiting Consultant -Department of Marketing , 15-02-2015 sehingga 18-07-2015 , Antarabangsa |
| Visiting Consultant -Department of Marketing , 15-02-2015 sehingga 18-07-2015 , Antarabangsa |
| Visiting Consultant -Department of Marketing , 15-02-2015 sehingga 18-07-2015 , Antarabangsa |
| Understanding tourist behaviour in times of covid 19: an experience from Poland , 10-12-2021 sehingga 29-12-2021 , Antarabangsa |
| Meta Analytic study on the role of religiosity on purchase intention of consumers , 17-11-2021 sehingga 30-11-2021 , Antarabangsa |
| The role of GI products or ;ocal products in the environment: consumers awareness and preferences in Albania, Bulgaria and Poland , 14-11-2021 sehingga 01-12-2021 , Antarabangsa |
| Beyond-Money Framing and Customer Decision to Patronise Islamic Banking: An Experimental Study , 16-10-2021 sehingga 16-11-2021 , Antarabangsa |
| Effect of Experiential and Emotional Marketing on Customer Loyalty: Mediating Role of Brand Loyalty and Moderating Role of Loyalty Program , 02-10-2021 sehingga 02-11-2021 , Antarabangsa |
| A Sustainable Growth Strategy for the Tourism Industry in the Post-COVID-19 Era: Relationship Marketing Investment and Cross-Selling Performance , 15-10-2021 sehingga 25-10-2021 , Antarabangsa |
| Stimulating Tourist Inspiration by Tourist Experience: The Moderating Role of Destination Familiarity. , 24-08-2021 sehingga 24-09-2021 , Antarabangsa |
| Strengthening ASEAN Education Delivery Systems in Challenging Times. e-AYVP (Asean Youth Volunteer Programme Philippines) 2021 Alumni Community Project: Pitching Session , 16-09-2021 sehingga 17-09-2021 , Antarabangsa |
| Tourism Management Perspective WOS SSCI & Scopus , 30-11-2021 sehingga 30-11-2022 , Antarabangsa |
| RHB UKM Endowment -knowledge dissemination and enhancement program: Data Analytic Workshop 2021 , 02-11-2021 sehingga 17-12-2021 , Kebangsaan |
| UKM Frontiers -sharing Session -Endowment Research , 07-05-2021 sehingga 07-05-2021 , Kebangsaan |
| RHB UKM Endowment -knowledge dissemination and enhancement program: Webinar 2021 , 25-05-2021 sehingga 10-11-2021 , Kebangsaan |
| Linkage between Brand Value and Firm Performance An Empirical Examination Using Fuzzy Set Qualitative Comparative Analysis , 30-07-2021 sehingga 30-08-2021 , Antarabangsa |
| Exploring factors affecting Generation Y consumers impulsive buying intention in social media through the influence of social media influencers , 14-07-2021 sehingga 14-08-2021 , Antarabangsa |
| The impact of information disclosure on operating results to the store management on the performance of a retailer network , 06-04-2021 sehingga 06-05-2021 , Antarabangsa |
| Muslim consumers brand-switching behaviour in Lahore and Kuala Lumpur a qualitative comparative case study , 05-04-2021 sehingga 05-05-2021 , Antarabangsa |
| Exploring Customer Loyalty from Customer Trust and Religiosity Memorable Customer Experience in Airline Industry , 31-01-2021 sehingga 28-02-2021 , Antarabangsa |
| Tourism Management Perspective WOS SSCI & Scopus , 30-11-2021 sehingga 01-12-2022 , Antarabangsa |
| JOURNAL OF ISLAMIC MARKETING , 01-01-2022 sehingga 31-12-2022 , Antarabangsa |
| Certificate of Outstanding Contribution in Reviewing , 01-07-2022 sehingga 01-01-1970 , Antarabangsa |
| Certificate of Excellence in Reviewing , 01-07-2022 sehingga 01-01-1970 , Antarabangsa |
| Empirical study of green practices foster customer willingness to consume : The case of green restaurants , 26-12-2022 sehingga 06-01-2023 , Antarabangsa |
| Empirical study of green practices foster customer willingness to consume : The case of green restaurants , 26-12-2022 sehingga 06-01-2023 , Antarabangsa |
| A study of integrated model with norm activation model and theory of planned behaviour , 12-01-2023 sehingga 25-01-2023 , Antarabangsa |
| Advertising and firm performance: insights from an Africa emerging market , 11-01-2023 sehingga 16-01-2023 , Antarabangsa |
| A systematic review of traditional health tourism : A prior wellness tourism - Tourism Management Perspective SSCI Q2 & Scopus , 16-05-2023 sehingga 22-06-2023 , Antarabangsa |
| Effects of pandemics protection motivation and travel anxiety on staycation intention: A cross country examination. Tourism Management Perspectives - SSCI Q2 & Scopus , 15-01-2023 sehingga 04-02-2023 , Antarabangsa |
| A multilevel investigation on the impact of error management culture on restaurant employee voice - International Journal of Contemporary Hospitality Management Emerald - SSCI Q1 & Scopus , 01-04-2023 sehingga 01-05-2023 , Antarabangsa |
| Impacts of perceived sustainability on revisit intention of tourist to community based tourism: The mediating role of destination image, perceived value & satisfaction . Heliyon SSCi Q2 , 08-07-2023 sehingga 02-08-2023 , Antarabangsa |
| Does Islamic branding moderate intention to buy Sharia Property Non Bank - Journal of Islamic Marketing ESCI , 03-06-2023 sehingga 30-06-2023 , Antarabangsa |
| Impact of Confucian cultural values on customer response in Vietnam retail sector - Cogent Business & Management ESCI & Scopus , 26-06-2023 sehingga 12-07-2023 , Antarabangsa |
| PROGRAM PEMULA UKM DI PUSAT INOVASI & PEMINDAHAN TEKNOLOGI , 07-09-2023 sehingga 07-09-2023 , Kebangsaan |
| Invitation for Expert Session/Lecture in the International Faculty Development Program (IFDP) , 03-07-2023 sehingga 11-10-2023 , Antarabangsa |
| Expert Session/Lecture in the International Faculty Development Program (IFDP) , 03-07-2023 sehingga 11-10-2023 , Antarabangsa |
| Pembangunan Program Baharu Sarjana Pentadbiran Perniagaan , 01-10-2023 sehingga 30-09-2025 , Kebangsaan |
| Ahli Panel Penilai Kolokium Kedoktoran Sem 2 Sesi 2022-2023 , 21-03-2023 sehingga 22-03-2023 , Kebangsaan |
| Ahli Panel Penilai Kolokium Kedoktoran Sem 1 Sesi 2022-2023 , 06-09-2023 sehingga 06-09-2023 , Kebangsaan |
| Ahli Panel Penilai Pembentangan Projek MBA Sesi 2 , 23-09-2023 sehingga 23-09-2023 , Kebangsaan |
| SESSION CHAIR OF APIEMS 2023 , 23-10-2023 sehingga 23-10-2023 , Antarabangsa |
| Ahli Jawatankuasa Kecil Majlis Anugerah Khas UKM Tahun 2014 , 15-10-2014 sehingga 15-10-2014 , Pusat Pengajian / Jabatan / Pusat Penyelidikan / Unit |
| Bengkel RHB-UKM Data Analytics Workshop Series 2021 , 02-11-2021 sehingga 03-11-2021 , Fakulti / Institut / Pusat Perkhidmatan |
| Bengkel RHB-UKM Data Analytics Workshop Series 2021 , 08-12-2021 sehingga 09-12-2021 , Fakulti / Institut / Pusat Perkhidmatan |
| Consultant for Academic Programme , 01-10-2014 sehingga 28-02-2015 , Universiti |
| Geran Penyelidikan GP-GSB2021 , 30-08-2021 sehingga 15-09-2021 , Fakulti / Institut / Pusat Perkhidmatan |
| JAWATANKUASA PEMERIKSA SISWAZAH DAN PEPERIKSAAN LISAN , 01-01-2020 sehingga 31-12-2020 , Fakulti / Institut / Pusat Perkhidmatan |
| Jawatankuasa Kemasukan Pelajar , 01-04-2021 sehingga 31-03-2024 , Fakulti / Institut / Pusat Perkhidmatan |
| Jawatankuasa Pasukan Pemikir Penjenamaan UKM , 19-12-2019 sehingga 31-12-2020 , Universiti |
| Jawatankuasa Pemeriksa Siswazah UKM-GSB , 03-01-2022 sehingga 31-12-2022 , Fakulti / Institut / Pusat Perkhidmatan |
| Jawatankuasa Pengajian Siswazah UKM-GSB , 01-01-2021 sehingga 31-12-2022 , Fakulti / Institut / Pusat Perkhidmatan |
| Jawatankuasa Penilai Pembentangan Usulan Penyelidikan Siswazah LESTARI Bil 9/2021 , 02-07-2021 sehingga 02-07-2021 , Fakulti / Institut / Pusat Perkhidmatan |
| Jawatankuasan Majlis Kualiti UKM-GSB 2022 , 23-09-2022 sehingga 31-12-2022 , Fakulti / Institut / Pusat Perkhidmatan |
| Ketua Kluster Kursus MBA , 20-10-2022 sehingga 19-10-2024 , Fakulti / Institut / Pusat Perkhidmatan |
| Kolokium Kedoktoran Semester 1 Sesi Akademik 2020-2021 , 03-02-2021 sehingga 03-02-2021 , Fakulti / Institut / Pusat Perkhidmatan |
| Kolokium Kedoktoran Semester 1 Sesi Akademik 2021-2022 , 26-01-2022 sehingga 26-01-2022 , Fakulti / Institut / Pusat Perkhidmatan |
| Kolokium Kedoktoran Semester 1 Sesi Akademik 2022-2023 , 21-03-2023 sehingga 22-03-2023 , Fakulti / Institut / Pusat Perkhidmatan |
| Kolokium Kedoktoran Semester 2 Sesi Akademik 2020-2021 , 28-07-2021 sehingga 28-07-2021 , Fakulti / Institut / Pusat Perkhidmatan |
| Kolokium Kedoktoran Semester 2 Sesi Akademik 2021/2022 , 10-08-2022 sehingga 11-08-2022 , Fakulti / Institut / Pusat Perkhidmatan |
| Kolokium Kedoktoran Semester 2 Sesi Akademik 2022-2023 , 05-09-2023 sehingga 06-09-2023 , Fakulti / Institut / Pusat Perkhidmatan |
| MESYUARAT JAWATANKUASA PEPERIKSAAN LISAN UKM-GRADUATE SCHOOL OF BUSINESS , 01-01-2021 sehingga 31-12-2021 , Fakulti / Institut / Pusat Perkhidmatan |
| PANEL PENILAI DANA INOVASI FASA 1/2021 BIL 2 , 20-04-2021 sehingga 20-04-2021 , Universiti |
| PELANTIKAN SEBAGAI AHLI JAWATANKUASA PENILAIAN DI BAWAH DANA PENYELIDIKAN KEMENTERIAN PENDIDIKAN TINGGI (DP KPT) TAHUN 2024 , 16-12-2023 sehingga 31-12-2024 , Universiti |
| Panel Penilai Geran Penyelidikan di bawah Dana UP Tahun 2022 , 01-06-2022 sehingga 31-12-2022 , Universiti |
| Pembentangan Projek MBA Sem 2 Sesi 2023/2024 , 19-09-2024 sehingga 21-09-2024 , Fakulti / Institut / Pusat Perkhidmatan |
| Pemeriksa Siswazah , 01-01-2020 sehingga 31-12-2020 , Fakulti / Institut / Pusat Perkhidmatan |
| Pengajian Siswazah (JKPS) UKM-GSB , 01-10-2023 sehingga 31-07-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| Penilaian Geran Penyelidikan UKM-GSB 2024 , 05-01-2024 sehingga 31-12-2024 , Pusat Pengajian / Jabatan / Pusat Penyelidikan / Unit |
| Penyelaras Kursus MBA , 20-10-2022 sehingga 19-10-2024 , Fakulti / Institut / Pusat Perkhidmatan |
| Program Sarjana Pentadbiran Perniagaan (Kepimpinan & Pengurusan Pengurusan Kesihatan) UKM-GSB , 01-10-2023 sehingga 30-09-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| Projek MBA , 01-01-2020 sehingga 31-12-2020 , Fakulti / Institut / Pusat Perkhidmatan |
| Seminar RHB-UKM " Understanding Data Analytics For Business Intelligence : Series 1" , 02-02-2020 sehingga 05-02-2020 , Universiti |
| UKM-GSB International Conference on Research, Innovation and Social Entrepreneurship (Ic-RISE) 2020 , 17-02-2020 sehingga 20-11-2020 , Fakulti / Institut / Pusat Perkhidmatan |