Untuk Kegunaan UKM sahaja

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Curriculum Vitae


MAKLUMAT ASAS

PROF. DR. NORZALITA BT. ABD AZIZ

PENSYARAH UNIVERSITI
UKM-GRADUATE SCHOOL OF BUSINESS (UKM-GSB)
No.rasmi UKM : 03 8921 5555
BIOGRAFI /BIOGRAPHY

Norzalita Aziz continues her career at UKM after 6 years of corporate experience in marketing and corporate communication in a multifaceted conglomerate involved in education, finance, hospitality and manufacturing. She was a visiting consultant in Sultan Qaboos University and German University of Technology from September 2014 until June 2015. She now serves as an Associate Professor in Graduate School of Business and was an associate fellow member for Entrepreneurship & SMEs Development Centre (CESMED) as well as The Institute for Sustainable Environment & Development (LESTARI). Prior to that, Dr. Norzalita hold an administrative post as a Director of Corporate Communication and Marketing at the University level. Her teaching and corporate experience has shaped and been shaped by her research interests. Thus, her scholarly interests range widely, from services marketing especially in tourism and hospitality services, electronic marketing, consumer behavior and entrepreneurship. Her research publication have appeared in several journals such as Journal of Business, Economic & Management, Jurnal Pengurusan, Asian Academy of Management Journal, Journal of Tourism History, Asia Pacific Journal of Marketing & Logistics, Asian Journal of Business & Accounting, ASEAN Journal on Hospitality and Tourism.

KELAYAKAN AKADEMIK / ACADEMIC QUALIFICATION
(Bidang Pengajian),(Peringkat),(Institusi),(Tahun)
Electronic Tourism marketing , Doktor Falsafah , UM , 2009
Pengurusan Perniagaan , Sarjana , UKM , 1999
Pengurusan Perniagaan , Sarjana Muda , ITM , 1997
KEPAKARAN / EXPERTISE
BUSINESS - MARKETING, FINANCE & ACCOUNTING (Marketing: Services Marketing, Tourism Marketing, eMarketing , Consumer Behaviour & Sustainable Marketing)
BUSINESS - MARKETING, FINANCE & ACCOUNTING (e-Marketing)
BUSINESS - MARKETING, FINANCE & ACCOUNTING (Consumer Behaviour)
BUSINESS - MARKETING, FINANCE & ACCOUNTING (Tourism Marketing)
PENERBITAN TERKINI / LATEST PUBLICATION

Penerbitan Berimpak Tinggi

Norzalita Abd Aziz, Fei Long, Miraj Ahmed Bhuiyan, Muhammad Khalilur Rahman.  (2022).  Travel Decision Making During And After The Covid-2019 Pandemic - Revisiting Travel Constraints, Gender Role, And Behavioral Intentions.  - Frontiers In Psychology.  1-13. 
Fei Long, Miraj Ahmed Bhuiyan, Norzalita Abd Aziz, Muhammad Khalilur Rahman.  (2022).  Predicting Young Chinese Consumers Intentions To Purchase Western Brands: Structural Model Analysis.  - Plos One.  1-17. 
Ling Ling Tan, Norzalita Abd Aziz, Abd Hafaz Ngah.  (2021).  Examining Green Hotel Patronage Intention From The Perspective Of Behavioural Learning Theory.  - International Journal Of Business & Society.  901-921. 
Nor Asiah Omar, Syed Shah Alam, Norzalita Abdul Aziz, Muhamad Azrin Nazri.  (2011).  Retail Loyalty Programs In Malaysia:the Relationship Of Equity, Value, Satisfaction, Trust, And Loyalty Among Cardholders.  - Journal Of Business Economics And Management.  12(2):332-352. 

Penerbitan WOS

Norzalita Abd Aziz, Fei Long.  (2022).  To Travel, Or Not To Travel? The Impacts Of Travel Constraints And Perceived Travel Risk On Travel Intention Among Malaysian Tourists Amid The Covid-19..  - Journal Of Consumer Behaviour.  352-362. 
Abdul Hafaz Ngah, Abdul Halim M, Rahimi, Serge Gabarre, Nor Ida Fatihah Che Saifulizam, Norzalita Abd Aziz, Heesup Han.  (2021).  Voluntourism Sustainability: A Case Of Malaysian East Coast Island Destinations.  - Asia Pacific Journal Of Tourism Research.  1364-1385. 
Norzalita Abd Aziz, Hafaz Ngah.  (2019).  The Effect Of Self Expressive Value And Perceived Value On Malaysian Cosmetic Brand Loyalty: The Mediating Role Of Brand Identification & Word Of Mouth.  - Asia-pacific Management Accounting Journal.  151-177. 
Abdul Hafaz Nagah, Ramayah Thurasamy, Norzalita Abd Aziz, Mohd Helmi Ali, Mohd Imran Khan.  (2019).  Modelling The Adoption Of Halal Warehousing Services Among Halal Pharmaceutical & Cosmetic Manufacturers.  - Journal Of Sustanibility Science And Management.  1-14. 
Norzalita A. Aziz, Nor Asiah Omar.  (2013).  Exploring The Effect Of Internet Marketing Orientation, Learning Orientation And Market Orientation On Innovativeness And Performance: Sme (exporters) Perspectives.  - Journal Of Business Economics And Management.  14(1):S257-278. 

Penerbitan SCOPUS/ERA

Fei Long, Norzalita Abd Aziz.  (2022).  Travel Abroad For Face Gaining Or Face Saving? A Comparison Between Chinese Gen Y Male And Female Tourists In A Context Of Chinese Culture.  - Journal Of International Consumer Marketing.  39-50. 
Wan Mohd Hirwani Wan Hussain, Norzalita Abdul Aziz.  (2022).  Mobile Marketing In Business Sustainability A Bibliometric Analysis.  - Tem Journal.  111-119. 
Fei Long, Norzalita Abd Aziz.  (2022).  The Role Of Face Gaining On Millennials Outbound Travel Intention In Mainland China.  - Tourism, Culture & Communication.  45-58. 
Norzalita Abd Aziz, Fei Long, Miraj Ahmed Bhuiyan, Muhammad Khalilur Rahman.  (2022).  Travel Decision Making During And After The Covid-2019 Pandemic - Revisiting Travel Constraints, Gender Role, And Behavioral Intentions.  - Frontiers In Psychology.  1-13. 
Norzalita Abd Aziz, Fei Long.  (2022).  To Travel, Or Not To Travel? The Impacts Of Travel Constraints And Perceived Travel Risk On Travel Intention Among Malaysian Tourists Amid The Covid-19..  - Journal Of Consumer Behaviour.  352-362. 
Reem Abdulrahman Alfaisaly, Yusuf Kani, A. Y. M. Atiquil Islam, Abdulrahman Saleh Alalyani, Norzalita Abd Aziz.  (2022).  Revisit Intention A Preliminary Investigation Of Gcc Tourists Electronic Word Of Mouth, Destination Image, And Perceived Risk.  - International Journal Of Hospitality & Tourism Systems.  89-102. 
Fei Long, Miraj Ahmed Bhuiyan, Norzalita Abd Aziz, Muhammad Khalilur Rahman.  (2022).  Predicting Young Chinese Consumers Intentions To Purchase Western Brands: Structural Model Analysis.  - Plos One.  1-17. 
Ahmad Azmi M. Ariffin, Norzalita A. Aziz, Norhayati M. Zain, Bama V. V. Menon.  (2022).  Antecedents And Consequences Of Patient Satisfaction In The Context Of Private Hospitalization Services.  - Wseas Transactions On Business And Economics.  259-268. 
Nadia Hanum Amiruddin, Ahmad Azmi M.ariffin, Norzalita A.aziz.  (2021).  Virtual Travel Community: Does Information Quality Matters?.  - International Journal Of Business Continuity And Risk Management.  263-276. 
Ling Ling Tan, Norzalita Abd Aziz, Abd Hafaz Ngah.  (2021).  Examining Green Hotel Patronage Intention From The Perspective Of Behavioural Learning Theory.  - International Journal Of Business & Society.  901-921. 
Abdul Hafaz Ngah, Abdul Halim M, Rahimi, Serge Gabarre, Nor Ida Fatihah Che Saifulizam, Norzalita Abd Aziz, Heesup Han.  (2021).  Voluntourism Sustainability: A Case Of Malaysian East Coast Island Destinations.  - Asia Pacific Journal Of Tourism Research.  1364-1385. 
Feroz De Costa, Norzalita Abd Aziz.  (2021).  The Effects Of User Generated Content And Firm Generated Content On Millennials Purchase Intention Of Shariah-compliant Stocks.  - Jurnal Pengurusan.  1-11. 
Norzalita Abd Aziz, Wan Mohd Hirwani Wan Hussain, Fei Long.  (2021).  Mobile Marketing Adoption Among Small And Micro Bumiputera Enterprises: A Managerial Perspective From Malaysia.  - International Journal Of Academic Research In Business & Social Science.  1640-1652. 
Feroz De Costa, Norzalita Abd Aziz, Wan Mohd Hirwani Wan Hussain, Nurul Ain Mohd Hassan.  (2020).  How Does Financial Communication Affect Millennials' Online Shares Purchase Intentions.  - International Journal Of Academic Research In Business And Social Science.  681-698. 
Safwan Marwin, Norzalita Abd Aziz.  (2020).  Understanding Factors Affecting Travellers' Purchase Intention Via Oti's Websites.  - Hamdard Islamicus.  183-197. 
Norzalita Abd Aziz.  (2020).  The Impact Of Corporate Social Responsibility And Coprorate Identity Management On Image And Performance: The Case Of City Hotels In Klang Valley, Malaysia.  - International Journal Of Academic Research In Business And Social Science.  662-681. 
Norzalita Abd Aziz, Istiyakara Muslichah , Abdul Hafaz Ngah.  (2020).  Understanding Factors Influencing Community Life Satisfaction Towards Sustainable Heritage Tourism Destination: The Case Of Yogyakarta, Indonesia.  - Journal Of Sustainability Science And Management.  37-51. 
Tan Ling Ling, Norzalita Abd Aziz, Abdul Hafaz Ngah.  (2020).  Mediating Effect Of Reasons On The Relationship Between Altruism And Green Hotel Patronage Intention.  - Journal Of Marketing Analytics.  18-30. 
Narizan Abdullah, Norzalita Abd Aziz.  (2019).  Do Malaysian Consumers' Participation Behaviour Lead To Attitudinal Loyalty In Spa & Wellness Services?.  - Malaysian Journal Of Consumer And Family Economics.  114-127. 
Norkhalida Makmor, Norzalita Abd Aziz, Syed Shah Alm.  (2019).  Social Commerce On Extended Technology Acceptance Model: The Mediaating Effect Of Perceived Ease Of Use & Perceived Usefulness.  - Malaysian Journal Of Consumer & Family Economics.  119-136. 
Abdul Hafaz Nagah, Ramayah Thurasamy, Norzalita Abd Aziz, Mohd Helmi Ali, Mohd Imran Khan.  (2019).  Modelling The Adoption Of Halal Warehousing Services Among Halal Pharmaceutical & Cosmetic Manufacturers.  - Journal Of Sustanibility Science And Management.  1-14. 
Safwan Marwin, Norzalita Abd Aziz.  (2019).  Investigating The Factors In Influencing Travellers' Purchase Intention Via Online Travel Intermediaries Websites.  - Journal Of Advanced Research In Dynamical & Control Systems.  803-812. 
Alireza Habibi, Ahmad Azmi Mohd Ariffin, Norzalita Abd Aziz.  (2019).  The Influence Of Perceived Benefits, Perceived Sacrifices And Perceived Value On Behavioural Intention In The Context Of Medical Tourism.  - International Journal Of Services, Economics And Management. 
Norzalita Abd Aziz, Hafaz Ngah.  (2019).  The Effect Of Self Expressive Value And Perceived Value On Malaysian Cosmetic Brand Loyalty: The Mediating Role Of Brand Identification & Word Of Mouth.  - Asia-pacific Management Accounting Journal.  151-177. 
Norzalita Abd Aziz.  (2018).  The Influence Of Coproduction's Factors & Corporate Image Toward Attitudinal Loyalty: Islamic Financial Banking Services Delivery In Malaysia.  - Journal Of Islamic Marketing. 
Norzalita Abd Aziz, Istiyakara Muslichah, Abdul Hafaz Ngah.  (2018).  Understanding Factors Influencing Community Life Satisfaction Towards Sustainable Heritage Tourism Destination: The Case Of Yogyakarta, Indonesia.  - Journal Of Sustainability Science And Management. 
Nurkhalida Makmor, Syed Shah Alam, Norzalita Abd Aziz.  (2018).  Social Support, Trust And Purchase Intention In Social Commerce Era.  - International Journal Of Supply Chain Management. 
Safwan Marwin Abd Murad, Norzalita Abd Aziz.  (2017).  Examining Factors Influencing Travellers Purchase Intentions Via Online Travel Intermediaries Websites: A Conceptual Model.  - International Journal Of Economic Research. 
Ahmad Said Ibrahim Al-shuaibi, Faridahwati Mohd Shamsudin, Norzalita Abd Aziz.  (2016).  Developing Brand Ambassadors: The Role Of Brand-centred Human Resource Management.  - International Review Of Management And Marketing.  155-161. 
Norzalita Abd Aziz1*, Bita Najafi, Ahmad Said Ibrahim Al-shuaibi, Faridahwati Mohd Shamsudin.  (2016).  Behavioural Consequences Of Customer Perception On Emotional Labour Among Airline Service Employees.  - International Review Of Management And Marketing.  162-168. 
Ahmad Azmi M. Ariffin, Norzalita A. Aziz, Muhammad R. Zakwan A. Rahman.  (2014).  Gap Analysis Of Bank`s Service Quality (bankqual). Local Banks Versus Foreign Banks.  - Australian Journal Of Basic And Applied Sciences.  417-422. 
Norzalita A. Aziz, Nor Asiah Omar.  (2013).  Exploring The Effect Of Internet Marketing Orientation, Learning Orientation And Market Orientation On Innovativeness And Performance: Sme (exporters) Perspectives.  - Journal Of Business Economics And Management.  14(1):S257-278. 
Nor Asiah Omar, Maisarah Ahmad, Norzalita Abd Aziz, Muhamad Azrin Nazri.  (2013).  An Analysis On The Effect Of Customer Relationship Proneness And Customer Relationship Orientation On "relationship Quality-relationship Outcomes" Of Cardholders In Store Loyalty Program.  - Malaysian Journal Of Consumer And Family Economics.  16:43-66. 
Nor Asiah Omar, Che Aniza Che Wel, Norzalita Abd Aziz, Syed Shah Alam.  (2013).  Investigating The Structural Relationship Between Loyalty Programme Service Quality, Satisfaction And Loyalty For Retail Loyalty Programmes: Evidence From Malaysia.  - Measuring Business Excellence.  17(1):33-50. 
Omar, N.a., Musa, R., Wel, C.a.c., Aziz, N.a..  (2012).  Examining The Moderating Effects Of Programme Membership Duration In The Retail Loyalty Programme: A Multi Groups Causal Analysis Approach.  - World Applied Sciences Journal.  19(3):314-323. 
Norzalita Abd Aziz, Ahmad Azmi M. Ariffin, Nor Asiah Omar , Chin Evin.  (2012).  Examining The Impact Of Visitors` Emotions And Perceived Quality Towards Satisfaction And Revisit Intention To Theme Parks.  - Jurnal Pengurusan.  35, September, 97-110. 
Nor Asiah Omar, Syed Shah Alam, Norzalita Abdul Aziz, Muhamad Azrin Nazri.  (2011).  Retail Loyalty Programs In Malaysia:the Relationship Of Equity, Value, Satisfaction, Trust, And Loyalty Among Cardholders.  - Journal Of Business Economics And Management.  12(2):332-352. 
Norzalita Abd Aziz, Ahmad Azmi M. Ariffin, Nor Asiah Omar, Siow Kim Yoon.  (2011).  An Investigation Of International And Domestic Tourists` Satisfaction In Heritage Context: Implication For Destination Marketing.  - Jurnal Pengurusan.  33: 61-76. 
Norzalita Abd Aziz, Ghazali Musa & Ainin Sulaiman.  (2010).  The Influence Of Travel Motivations And Social Factors On Travel Web Site Usage Among Malaysian Travellers.  - Asian Journal Of Business And Accounting.  3(1):89-116. 
Nor Asiah Omar, Nor Khalidah Abu, Dewi Amat Sapuan, Norzalita Abd Aziz, Muhamad Azrin Nazri.  (2010).  Service Quality And Value Affecting Parents` Satisfaction And Behavioral Intentions In A Childcare Centre Using A Structural Approach.  - Australian Journal Of Basic And Applied Sciences.  4(9):4440-4447. 
Norzalita Abd Aziz, Ahmad Azmi M. Ariffin.  (2010).  Exploring Consumers Attitude Towards Web Advertising And Its Influence On Web Ad Usage In Malaysia.  - Jurnal Pengurusan.  31:55-63. 
Norzalita Abd Aziz, Ainin Sulaiman, Ghazali Musa.  (2008).  Predicting The Influence Of Travel Web Site Effectiveness Characteristics On Technology Acceptance And Its Marketing Implications.  - Jurnal Pengurusan.  27:105-128. 

Prosiding Terindeks

Norzalita Abd Aziz , Long Fei.  (2020).  Examining The Moderating Effect Of Past Travel Satisfaction On Revisit Intention: A Case Of Chinese Tourists Visiting Malaysia.  - 36th Ibima Conference Proceeding.  1-14. 
Norzalita Abd Aziz, Long Fei, Muhammad Luqman Khalil.  (2020).  Big Data Analytics Capability And Firm Performance In The Tourism And Hospitality Industry: A Conceptual Paper.  - 36th Ibima Conference Proceeding.  1-13. 
Istiyakara Muslichah & Norzalita Abd Aziz.  (2017).  The Impact Of Tourism Towards Residents Satisfaction And Support For Sustainable Tourism Development.  - 29the International Business Information And Management Association (ibima). 

Buku Penyelidikan

Wan Mohd Hirwani Wan Hussain, Norzalita Abdul Aziz.  (2021).  Leadership In A Wave Of Change.  - 13. 
Norzalita Abd Aziz, Ahmad Azmi Ariffin.  (2019).  Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal Dan Amalan.  - 144. 
Norzalita Abd Aziz.  (2010).  Travel Websites Adoption: Travellers? Perspective.  - 263. 
Ahmad Azmi Mohd. Ariffin, Norzalita Abd. Aziz.  (2009).  Services Management And Marketing: Studies In Malaysia.  - Bab 5 - mukasurat 87-98. 
Aliah Hanim M. Salleh, Ahmad Azmi Mohd.ariffin, Norzalita Abd. Aziz & Astuti Agustina Asbudin.  (2009).  Services Management And Marketing: Studies In Malaysia.  - 121-140 (Bab 6). 

Bab Dalam Buku

Norzalita Abd Aziz, Ahmad Azmi M. Ariffin.  (2021).  Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan.  - 19. 
Norzalita Abd Aziz, Ahmad Azmi M. Ariffin.  (2021).  Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikel & Amalan.  - 30. 
Norzalita Abd Aziz, Ahmad Azmi M. Ariffin.  (2021).  Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan.  - 23. 
Norzalita Abd Aziz, Ahmad Azmi M. Ariffin.  (2021).  Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan.  - 15. 
Jason M.s. Lam, Ahmad Azmi M.ariffin, Norzalita Abd Aziz.  (2021).  Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan.  - 19. 
Monizaihasra Mohammad, Ahmad Azmi M. Ariffin, Norzalita Abd Aziz.  (2021).  Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan.  - 15. 
Norzalita Abd Aziz, Ahmad Azmi M. Ariffin.  (2021).  Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan.  - 2. 
Norzalita Abd Aziz, Ahmad Azmi M. Ariffin.  (2021).  Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan.  - 5. 
Wan Mohd Hirwani Wan Hussain, Norzalita Abdul Aziz.  (2021).  Leadership In A Wave Of Change.  - 13. 
Norzalita Abd Aziz, Ahmad Azmi Ariffin, Aminah Abdullah & Lei Mei Nart.  (2012).  Teori Penyelidikan Dan Praktis Dalam Pengurusan Perniagaan.  - Bab 14 : 289-311. 
Norzalita Abd Aziz & Ahmad Azmi Ariffin.  (2012).  Teori Penyelidikan Dan Praktis Dalam Pengurusan Perniagaan.  - Bab 16 : 334-349. 
Norjaya Mohd Yasin, Norzalita Abd Aziz & Jubaidah Mashod.  (2012).  Teori Penyelidikan Dan Praktis Dalam Pengurusan Perniagaan.  - Bab 15 : 312-333. 
Norzalita Abd Aziz, Nor Asiah Omar, Zizah Che Senik And Muhammad Azrin Nazri.  (2009).  Services Management And Marketing: Studies In Malaysia.  - 49-68 (Bab 3). 
Norzalita Abd Aziz, Norjaya Mohd Yasin Dan Norulhuda Tajuddin.  (2009).  Services Management And Marketing: Studies In Malaysia.  - 325-360 (Bab 15). 
Aliah Hanim M. Salleh, Ahmad Azmi Mohd.ariffin, Norzalita Abd. Aziz & Astuti Agustina Asbudin.  (2009).  Services Management And Marketing: Studies In Malaysia.  - 121-140 (Bab 6). 
Ahmad Azmi Mohd. Ariffin, Norzalita Abd. Aziz.  (2009).  Services Management And Marketing: Studies In Malaysia.  - Bab 5 - mukasurat 87-98. 

Penulisan Dalam Bahasa Melayu

Norzalita Abd Aziz, Ahmad Azmi M.ariffin.  (2021).  Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal & Amalan.  - 167. 
Norzalita Abd Aziz, Ahmad Azmi Ariffin.  (2019).  Pemasaran Pelancongan Dan Hospitaliti Di Malaysia: Teoretikal Dan Amalan.  - 144. 
Norzalita Abd Aziz.  (2010).  Travel Websites Adoption: Travellers? Perspective.  - 263. 
Norzalita Abd Aziz.  (2010).  Travel Websites Adoption: Travellers' Perspective.  - 297. 

Penerbitan Lain-lain

Norzalita Abd Aziz, Long Fei, Safwan Marwin Abdul Murad.  (2020).  Examining Travel Constraints And Perceived Risk On Intention To Travel During Covid 19 Pandemic: The Case Of Malaysian Consumers.  - 24th Malaysian Consumer And Family Economics Association (macfea).  1. 
Long Fei, Norzalita Abd Aziz, Safwan Marwin.  (2020).  An Examination Of Decision Making Styles On Outbound Travel Intention Among Chinese Gen Y Tourists.  - 24th Malaysia Consumer And Family Economics Association National Seminar (macfea) 2020.  1. 
Safwan Marwin Abdul Murad, Norzalita Abd Aziz.  (2020).  Unified Theory Of Acceptance And Use Of Technology And The Moderation Role Of Uncertainty Avoidance Toward Oti Website Purchase Intention A Conceptual Model.  - 24th Macfea Proceedings.  1. 
Tan Ling Ling, Norzalita Abd Aziz, Abdul Hafaz Ngah.  (2019).  The Mediating Role Of Global Motives In Green Hotel Patronage Intention.  - Aamc 2019 Progressing Beyond And Better: Leading Businesses For A Sustainable Future . The 13th Asian Academy Of Management Conference 2019.  1-18. 
Tan Ling Ling, Norzalita Abd Aziz, Abdul Hafaz Ngah.  (2019).  The Mediating Effect Of Reasons On The Relationship Between Altruism And Green Hotel Patronage Intention.  - The 10th National Seminar On Digitalization. Sustainaibility And Globalization.  1-4. 
Alalyani, Abdul Rahman Saleh M, A.y.m. Atiquil Islam, Reem Abdul Rahman & Norzalita Abd Aziz.  (2017).  Shopping Environment: A Preliminary Investigation Of Gulf Tourist Emotion, Shopping Intention And Word Of Mouth.  - 2017 Conference On Business And Information Management (icbim 2017) - Iedrc Beijing Conferences. 
Alaliani, Reem Abdulrahman M., A.y.m. Atiquil Islam, Abdulrahman Saleh M. & Norzalita Abd Aziz.  (2017).  Modelling Of Revisit Intention: An Empirical Study On Tourists Electronic Word Of Mouth, Destination Image And Perceived Risk.  - 2017 Conference On Business & Information Management (icbim 2017) - Iedrc Beijing Conferences. 
Mohd Zaher Bin Mohd Zain, Syed Uzair Syed Othman, Helmi Had Sabtu, Azmi Zakaria, Wan Hirwani, Norzalita & Teh Sio Hong.  (2016).  Executive Education Programme Tourism & Destination Marketing.  - 1-16. 
Ahmad Azmi Bin Mohd. Ariffin, Norzalita Bt. Abd Aziz, Prof. Madya Dr. Firdaus Abdullah.  (2015).  Modelling The Service Of Shariah-compliant Hotel In Malaysia: A Focus On Dimensionality And Measurement Index.  -
Norzalita Abd Aziz & Hafizi Abd Majid.  (2013).  Understanding The Co-production Concept And Customer Attitudinal Loyalty In Islamic Financial Services.  - Conference Program And Abstract Book The 10th (ebes) Eurasia Business And Economics Society. 
Norzalita Abd Aziz & Sheli Elene Sharuddin.  (2013).  The Impact Of Corporate Social Responsibility And Corporate Identity Management On Hotels Image And Performance..  - 10th Ebes Conference. 
Hafizi Abd Majid & Norzalita Abd Aziz.  (2013).  Gold Investment In Malaysia S Financial Services.  - Conference Program And Abstract Book The 10th (ebes) Eurasia Business And Economics Society. 
Norzalita Abd Aziz & Mohammad Emam.  (2013).  Implications Of Coproduction And Service Credibility On Satisfaction And Loyalty In Airline Services: Social Exchange Theory Perspectives..  - Mag Scholar Global Business, Marketing And Tourism Conference. 
Norzalita Abd Aziz.  (2012).  The Impact Of Corporate Social Responsibility And Corporate Identity Management Towards The Development Of Hotels` Corporate Image Attractiveness.  - The 9th International Congress On Csr-aderse (responsibilities Sociale De`l Enterprise). 
Ahmad Azmi M.ariffin & Norzalita A.aziz.  (2011).  A Preliminary Study On The Influence Of Design In Promoting National Identity Through National Carriers.  - 1st International Colloquium On Global Design And Marketing. 
Norzalita Abd Aziz, Norjaya Mohd Yasin & Azhar Ahmad.  (2010).  Understanding The Impact Of Market Orientation, Segmentation & Differentiation On Business Performance In The Southeast Asia Tropical Fruit Industry.  - European Applied Business Research Conference, Hillton Dublin, 7-10 June, 2010. 
Norjaya Mohd Yasin, Norzalita Abd Aziz & Azhar Ahmad.  (2010).  Marketing Practices Of Tropical Fruits Producers And Exporters: A Comparison Between Malaysia, Indonesia And Thailand.  - Proceedings Of Australian And New Zealand Marketing Academy (anzmac) Conference 2010, Christchurch, New Zealand. 
Norzalita Abd Aziz & Nor Asiah Omar.  (2010).  Identifying The Influence Of Market Orientation, Learning Orientation & Internet Marketing Orientation Towards Smes` Innovation Capabilities.  - International (summer) Conference On Asia Pacific Business Innovation & Technology Management (apbitm Summer). 
Aliah Hanim Mohd Salleh, Prof. Dr. Aliah Hanim Mohd. Salleh, Norjaya Mohd Yasin, Norzalita Abd. Aziz & Ahmad Azmi Mohd. Ariffin.  (2010).  Developing A Higher Education Brand Index For Malaysia - Country Report: Indonesia.  - Penilaian Potensi Pasaran. 
Norzalita Abd Aziz, Norjaya Mohd Yasin & Azhar Ahmad.  (2010).  The Pattern Of Market Orientation Among Agriculture Based Companies: Asian Tropical Fruits Producers & Exporters.  - Proceedings Of 2010 International (summer) Conference On Asia Pacific Business Innovation & Technology Management (apbitm Summer). 
Norjaya Mohd Yasin, Norzalita Abd Aziz, Norul Huda Tajuddin.  (2009).  The Antecedents Of Customer Loyalty In The Context Of Mobile Telecommunication Service.  - The 1st International Conference On Arab-malaysian Global Business And Entrepreneurship "enhancing Networking In A Global Business" Programme Book & Collection Of Abstracts. 
Nor Asiah Omar, Norzalita Abd Aziz And Muhammad Azrin Nazri.  (2009).  The Effects Of Program Satisfaction On Store Loyalty : Does The Cardholders` Loyalty Towards The Program Matters.  - 14th Asia Pacific Management Conference (apmc), Airlangga. 
Norjaya Mohd.yasin, Norzalita Abd. Aziz & Norul Huda Tajuddin.  (2009).  Antecedents Of Customer Loyalty In The Context Of Mobile Telecommunication Service.  - The 1st International Conference On Arab-malaysian Global Business And Entrepreneurship "enhancing Networking In A Global Business". 
Norjaya Mohd. Yasin & Norzalita Abd. Aziz.  (2009).  Understanding Brand Equity And Brand Resonance Of Banking Services: Malaysian Consumer Perspective.  - Business Management Seminar 2009 ?managing Business In Turbulent Environment? The Royale Bintang Seremban, Negeri Sembilan, June 19 - 21, 2009: Book Of Abstracts. 
Norjaya M. Yasin & Norzalita Abd Aziz.  (2008).  Determinants Of Brand Equity Of Services: A Verification Approach In The Banking Industry In Malaysia.  - The 3rd International Conference On Business And Management Research (icbmr). 
PROJEK PENYELIDIKAN / RESEARCH PROJECT
(Tajuk),(Peranan),(Tempoh),(Tahap)

Aktif

Understanding the Postgraduate and Undergraduate Students` Perceptions on the Generic Skills for the Workforce in the Gig Economy , Ketua Projek , 01-09-2021 sehingga 31-12-2022 , Kebangsaan
Big Data Predictive Analytics Impact on Sustainable Performance: Financial Services Industry Perspective , Ketua Projek , 15-10-2020 sehingga 15-01-2023 , Kebangsaan
New Theoretical Development on Big Data Analytics towards Sustainable Performance in Tourism Industry , Ketua Projek , 01-09-2019 sehingga 30-11-2022 , Kebangsaan
Analysis on the Current Practices of Shariah Governance Disclosure in Malaysian Islamic Banks. , Penyelidik Bersama , 01-10-2022 sehingga 30-09-2024 , Universiti
Cyber incivility and social culture in digital workplace: A case of Malaysian service sectors , Penyelidik Bersama , 01-09-2021 sehingga 31-08-2023 , Universiti
Utilizing Patent Informatics to Develop Patent Portfolio Strategy for Financial Institution in Malaysia , Penyelidik Bersama , 15-08-2021 sehingga 15-07-2023 , Kebangsaan

Tamat

Understanding the Impacts of Travel Constraints and Perceived Travel Risk on Travel Intention among Malaysian Consumers Amid the COVID-19 , Ketua Projek , 01-10-2021 sehingga 30-09-2022 , Universiti
Research and Module Development for Digital Entrepreneurial Skills in Gig Economy , Ketua Projek , 01-09-2021 sehingga 31-08-2022 , Kebangsaan
Pemasaran Pelancongan dan Hospitaliti di Malaysia : Perspektif Teoritikal - Vol 1. , Ketua Projek , 01-01-2018 sehingga 30-06-2019 , Kebangsaan
EXPLORING THE INFLUENCE OF POSTGRADUATE-STUDENT ENGAGEMENT ON SATISFACTION, BEHAVIOURAL INTENTIONS AND SUCCESS , Ketua Projek , 01-01-2013 sehingga 31-03-2014 , Universiti
Mobile Data Services & Advertising: An Empirical Investigation Of Consumers And Travel Service Organizations Adoption To The New Delivery Channel , Ketua Projek , 01-12-2010 sehingga 31-05-2012 , Universiti
Data Analytics Adoptions In Small Medium Enterprise (SMEs) , Penyelidik Bersama , 15-10-2020 sehingga 15-10-2022 , Kebangsaan
INPATIENT SATISFACTION INDEX (IPSI) IN THE CONTEXT OF MALAYSIAN PRIVATE HOSPITALS , Penyelidik Bersama , 10-12-2019 sehingga 15-12-2021 , Kebangsaan
Pembangunan Strategi Perkhidmatan Bersepadu , Penyelidik Bersama , 01-04-2014 sehingga 31-03-2015 , Universiti
Assessing Economics Impacts of Climate Chane Mitigation Towards Low Carbon Economy in Malaysia , Penyelidik Bersama , 01-04-2014 sehingga 31-03-2015 , Universiti
Modelling the service of Shariah-Compliant Hotel in Malaysia: A focus on dimensionality and measurement index , Penyelidik Bersama , 01-04-2013 sehingga 31-03-2015 , Kebangsaan
Sustainability Assessment of The Coastal Zone in Langkawi Geopark, Kedah , Penyelidik Bersama , 01-04-2013 sehingga 31-03-2015 , Universiti
PROGRAM PEMBANGUNAN STRATEGI PERNIAGAAN PERKHIDMATAN , Penyelidik Bersama , 01-01-2013 sehingga 31-03-2014 , Universiti
ASSESING IN MBA CURCICULUM-COMPETENCY ALIGNMENT DAN MANAGERIAL RELEVANCE IN BUSINESS RESEARCH: AN EXPLORATORY STUDY , Penyelidik Bersama , 01-01-2013 sehingga 31-03-2014 , Universiti
Nature & Resource and Food Security Study In Comprehensive Development Plan (CDP) Review , Penyelidik Bersama , 01-10-2012 sehingga 31-12-2013 , Kebangsaan
Developing A Higher Education Brand Index for Malaysia , Penyelidik Bersama , 01-01-2009 sehingga 31-12-2010 , Kebangsaan
Market Orientation and Marketing Competency in the Tropical Fruits Industry: Identifing Best Practices , Penyelidik Bersama , 01-10-2007 sehingga 30-09-2010 , Universiti
ANUGERAH DAN PENGURUSAN / AWARD AND STEWARDSHIP
(Nama Anugerah/Pentadbiran),(Institusi Penganugerahan),(Tahun)

Anugerah UKM

Anugerah Lain / AJK Penamaan Bangunan dan Jalan UKM , 2012
Anugerah Perkhidmatan Cemerlang / Anugerah Perkhidmatan Cemerlang , 2019
Anugerah Perkhidmatan 20 Tahun / Anugerah Perkhidmatan 20 Tahun , 2019
PENYELIAAN PELAJAR / SUPERVISION

Pelajar Sarjana

Memahami Jangkaan Pengguna Terhadap Nilai Ekspresif Kendiri, Nilai Yang dilihat dan Pengenalpastian Jenama Terhadap Kesetiaan Pengguna Kosmetik Jenama Malaysia Menggunakan Kaedah Perlombongan Petua Sekutuan, SALINA BINTI SHUIB, Sarjana
Struktur, sifat magnet dan sifat dielektrik, NUR FATHIRAH BINTI MOHD RAHIMI, Sarjana
KHIDMAT SOSIAL / SOCIAL @ PUBLIC ENGAGEMENT
(Sumbangan),(Tempoh),(Peringkat)

Khidmat Luar

Market Orientation, environmental market strategy and financial performance FSIJ-2017-0385 The Service Industries Journal (ISI/Scopus) , 05-11-2017 sehingga 06-12-2017 , Antarabangsa
What makes hotel online reviews credible? Investigation of the roles of reviewer identity, recommendation consistency, and review valence. IJCHM-10-2017-0671 , 28-10-2017 sehingga 29-11-2017 , Antarabangsa
Cultural Differences and McDonald’s: A multi-country comparative study IJCHM-10-2017-0682 , 03-10-2017 sehingga 03-11-2017 , Antarabangsa
IPA vs. SERVPERF Quality Conceptualization and their Role for Satisfaction with Hotel Services IJCHM-09-2017-0589 , 25-09-2017 sehingga 25-10-2017 , Antarabangsa
THE EFFECT OF PRODUCT CHARACTERISTICS ON OUT-OF-STOCK - A MULTIGROUP ANALYSIS OF THE MODERATING ROLE OF RETAIL FORMAT." Journal of Business Economics and Management (ISI) , 01-06-2017 sehingga 10-07-2017 , Antarabangsa
Exploring behavioral drivers of review valence: The direct and indirect effects of multiple psychological distance IJCHM-04-2017-0239 International Journal of Contemporary Hospitality Management (Scopus/Q1) , 22-05-2017 sehingga 23-06-2017 , Antarabangsa
Comparative Values of Variables Related to Brand Logos MBE-12-2016-0062 Measuring Business Excellence (Scopus) , 27-04-2017 sehingga 31-05-2017 , Antarabangsa
Towards a better understanding of fashion clothing purchase involvement JIMA-03-2017-0028 Journal of Islamic Marketing (Scopus) , 23-05-2017 sehingga 22-01-2018 , Antarabangsa
Effects of Islamic Marketing Teaching Methods on Knowledge and Attitude of Students (A Quasi-Experimental Study in Iranian Islamic Universities) JIMA-06-2016-0050 Journal of Islamic Marketing (Scopus) , 02-02-2017 sehingga 08-03-2017 , Antarabangsa
Moderating Impact of Environmental Turbulence on Business Innovation & Performance AAJM 3372 Asian Academy of Management Journal (Scopus) , 08-05-2017 sehingga 28-05-2017 , Antarabangsa
1)GTC-005 Use of Technology in Tourism & Consumer Behaviour , 15-06-2017 sehingga 01-07-2017 , Antarabangsa
GTC 2017 -Scientific Committee , 01-03-2017 sehingga 02-07-2018 , Antarabangsa
GTC-042 UNESCO Intangible Cultural Heritage List: Turkey , 31-05-2017 sehingga 16-06-2017 , Antarabangsa
Model of Sustainable Tourism Development Strategy of the Thousand Islands Tourism Area - Jakarta . Journal of Economics, Management and Trade , 08-08-2017 sehingga 23-01-2018 , Antarabangsa
Penceramah Exit Program FEP 2017 , 02-04-2017 sehingga 02-04-2017 , Kebangsaan
Program Innovation & Corporate Entrepreneurship Bootcamp , 26-09-2017 sehingga 28-09-2017 , Kebangsaan
Pembentangan Cadangan Tesis program Sarjana Pemasaran , 22-02-2017 sehingga 22-02-2017 , Kebangsaan
Pemeriksa Dalam Tesis Ijazah Sarjana Permasaran , 10-10-2017 sehingga 24-11-2017 , Kebangsaan
Certificate of Excellence in distinguished services to the academic community , 25-04-2018 sehingga 26-12-2018 , Antarabangsa
Cultural differences McDonald : A multi country comparative (IJCHM 10-2017-0088) , 16-01-2018 sehingga 15-02-2018 , Antarabangsa
Travelers' continuance intention of travel social commerce websites - perceived trust, consumer review usefulness and satisfaction (IJCHM 02-2018-01750 , 03-03-2018 sehingga 02-04-2018 , Antarabangsa
Value destruction in exaggerated online review: the effect of emotion, language & trustwortiness ( IJCHM 03-208-0247) , 01-04-2018 sehingga 01-05-2018 , Antarabangsa
Learning orientation: investigating the sub dimension , 03-04-2018 sehingga 02-05-2018 , Antarabangsa
Effects of antecedents of ewom on CBBE: A qualitative study (IJCHM 06-2018-0459) , 06-06-2018 sehingga 05-07-2018 , Antarabangsa
Sustainability reporting & performance of MENA Banks: Is there a trade off ? (MBE 09-2018-0076) , 10-10-2018 sehingga 10-11-2018 , Antarabangsa
Accountability via sustainability of hospitality sector: The role of market orientation (IMEFM 08-2018-0251) , 05-10-2018 sehingga 05-11-2018 , Antarabangsa
Analysis customer satisfaction towards service quality of Islamic banking in Malaysia (JIMA 10-2018-0203) , 06-11-2018 sehingga 06-12-2018 , Antarabangsa
Travel posts on wechat moments: A model for ewom effectiveness , 16-12-2018 sehingga 15-01-2019 , Antarabangsa
Kursus Pentadbiran Awam Pegaawai Tinggi Uzbekistan , 24-04-2018 sehingga 24-04-2018 , Antarabangsa
Kursus Pentadbiran Awam Pegawai Tinggi Uzbekistan , 24-04-2018 sehingga 24-04-2018 , Kebangsaan
Program Tourism & Hospitality Certification , 23-04-2018 sehingga 08-05-2018 , Kebangsaan
Innovation and Corporate Entrepreneurship Bootcamp UKM GSB , 20-03-2018 sehingga 21-03-2018 , Kebangsaan
Kolokium kedoktoran , 14-08-2018 sehingga 14-08-2018 , Kebangsaan
pengerusi viva ukm gsb , 11-03-2018 sehingga 11-03-2018 , Kebangsaan
Pengerusi pembentangan cadangan tesis , 08-08-2018 sehingga 08-08-2018 , Kebangsaan
International Committee Board IBIMA Conference , 25-04-2018 sehingga 26-12-2018 , Antarabangsa
Travel Posts on WeChat Moments: A model for ewom effectiveness , 18-12-2018 sehingga 18-01-2019 , Antarabangsa
Customer loyalty and the effect of switching cost as a moderating variable , 17-01-2019 sehingga 17-02-2019 , Antarabangsa
Trust in Online Review Websites: An Application of Regulatory Focus Theory , 05-03-2019 sehingga 05-04-2019 , Antarabangsa
Religousity and performance for product information sources , 06-03-2019 sehingga 06-04-2019 , Antarabangsa
Creation of value for business from the importance performance analysis: the case of health clubs , 18-03-2019 sehingga 18-04-2019 , Antarabangsa
Analyzing semantics of online reviews: a combined learning approach , 14-04-2019 sehingga 14-05-2019 , Antarabangsa
International Committee Board , 13-11-2019 sehingga 14-11-2019 , Antarabangsa
The role of trust, religiousity and image in technology acceptance model in the Islamic philathropy context , 21-05-2019 sehingga 21-06-2019 , Antarabangsa
Conventional bank and sharia effects on falah through customer satisfaction in Batam city Indonesia , 25-06-2019 sehingga 25-07-2019 , Antarabangsa
Effect of customer satisfaction online based trading and trust on customer loyalty , 07-08-2019 sehingga 07-09-2019 , Antarabangsa
the effect of market orientation on competence of knowledge, innovation and performance , 28-09-2019 sehingga 29-10-2019 , Antarabangsa
the impact of brand experience on customers' intention to online company generated content: the case of Islamic banking , 22-10-2019 sehingga 22-11-2019 , Antarabangsa
PhD Colloqium 2019 , 15-08-2019 sehingga 15-08-2019 , Kebangsaan
Program enhancement of management process skills (EOMPS) 11 , 11-04-2019 sehingga 11-11-2019 , Kebangsaan
UKM GSB , 05-02-2020 sehingga 05-02-2020 , Kebangsaan
Pengerusi VIVA , 11-02-2020 sehingga 11-02-2020 , Kebangsaan
Putra Business School , 10-02-2020 sehingga 10-03-2020 , Kebangsaan
UKM GSB , 21-02-2020 sehingga 21-02-2020 , Kebangsaan
The effect of the future time reference (FTR) on consumer spending in lodging and restaurant , 23-02-2020 sehingga 23-03-2020 , Antarabangsa
The influence of religousity on ethical consumption: mediating role of materiailsm and guilt ( Journal of Islamic Marketing ESCI/Scopus) , 04-03-2020 sehingga 04-04-2020 , Antarabangsa
UKM GSB , 02-02-2020 sehingga 01-11-2020 , Kebangsaan
UKM GSB Penilai Dalaman Tesis , 11-02-2020 sehingga 11-03-2020 , Kebangsaan
Innovation antecedents and its consequences on the performance of small and medium textile industries in Bali , 18-03-2020 sehingga 18-04-2020 , Antarabangsa
Impact of consumer ethnocentrism and animosity on brand image & brand loyalty (JIMA ESCI & Scopus) , 09-04-2020 sehingga 09-05-2020 , Antarabangsa
The influence of religousity on ethical consumption: mediating role of materiailsm and guilt (JIMA ESCI/Scopus) , 04-03-2020 sehingga 04-04-2020 , Antarabangsa
An empirical study on factors influencing consumers intention to adopt ecommerce in DR Congo , 07-04-2020 sehingga 07-05-2020 , Kebangsaan
The determinant factors of Islamic Banking Customers Loyaty (JIMA Scopus/ECSI) , 12-04-2020 sehingga 12-05-2020 , Antarabangsa
Jawatankuasa Pemeriksa , 24-04-2020 sehingga 24-02-2020 , Kebangsaan
ICBSSR 2020 ahli teknikal & reviewer Int. Conference on Business and Social Science Research 2020 , 05-09-2020 sehingga 06-09-2020 , Antarabangsa
Jawatankuasa Pemeriksa GSB , 22-09-2020 sehingga 22-09-2020 , Kebangsaan
A reconsideration of the ewom constructs: what are we really meaning? (IJCHM Q1 ISI/Scopus) , 17-06-2020 sehingga 17-07-2020 , Antarabangsa
The effect of spiritualism and materialism on luxury purchasing intention IJIMA ESCI/Scopus) , 21-07-2020 sehingga 21-08-2020 , Antarabangsa
Adoption of technology applications in organised retail outlets in India : A TOE model (BE Scopus/ECSI) , 06-07-2020 sehingga 06-08-2020 , Antarabangsa
Pengerusi VIVA , 24-06-2020 sehingga 24-06-2020 , Kebangsaan
Extension of theory planned behaviour to consumer green hotel selection: The role of social norms and personal norms (TR Q1 ISI/Scopus) , 18-08-2020 sehingga 18-09-2020 , Antarabangsa
Pengerusi VIVA , 03-09-2020 sehingga 03-09-2020 , Kebangsaan
VIVA PhD , 27-10-2020 sehingga 27-10-2020 , Kebangsaan
Measuring the performance of collaborative network : a value network analysis (BE ECSI/Scopus) , 17-10-2020 sehingga 17-11-2020 , Antarabangsa
Grand Best Paper Award , 25-11-2020 sehingga 01-01-1970 , Kebangsaan
36th IBIMA International Conference , 04-11-2020 sehingga 05-12-2020 , Antarabangsa
Visiting Consultant -Department of Sustainable Tourism & Regional Development (STRD) , 12-10-2014 sehingga 13-01-2015 , Antarabangsa
Visiting Consultant -Department of Marketing , 12-10-2014 sehingga 22-01-2015 , Antarabangsa
Visiting Consultant -Department of Marketing , 15-02-2015 sehingga 18-07-2015 , Antarabangsa
Visiting Consultant -Department of Marketing , 15-02-2015 sehingga 18-07-2015 , Antarabangsa
Visiting Consultant -Department of Marketing , 15-02-2015 sehingga 18-07-2015 , Antarabangsa
Understanding tourist behaviour in times of covid 19: an experience from Poland , 10-12-2021 sehingga 29-12-2021 , Antarabangsa
Meta Analytic study on the role of religiosity on purchase intention of consumers , 17-11-2021 sehingga 30-11-2021 , Antarabangsa
The role of GI products or ;ocal products in the environment: consumers awareness and preferences in Albania, Bulgaria and Poland , 14-11-2021 sehingga 01-12-2021 , Antarabangsa
Beyond-Money Framing and Customer Decision to Patronise Islamic Banking: An Experimental Study , 16-10-2021 sehingga 16-11-2021 , Antarabangsa
Effect of Experiential and Emotional Marketing on Customer Loyalty: Mediating Role of Brand Loyalty and Moderating Role of Loyalty Program , 02-10-2021 sehingga 02-11-2021 , Antarabangsa
A Sustainable Growth Strategy for the Tourism Industry in the Post-COVID-19 Era: Relationship Marketing Investment and Cross-Selling Performance , 15-10-2021 sehingga 25-10-2021 , Antarabangsa
Stimulating Tourist Inspiration by Tourist Experience: The Moderating Role of Destination Familiarity. , 24-08-2021 sehingga 24-09-2021 , Antarabangsa
Strengthening ASEAN Education Delivery Systems in Challenging Times. e-AYVP (Asean Youth Volunteer Programme Philippines) 2021 Alumni Community Project: Pitching Session , 16-09-2021 sehingga 17-09-2021 , Antarabangsa
Tourism Management Perspective WOS SSCI & Scopus , 30-11-2021 sehingga 30-11-2022 , Antarabangsa
RHB UKM Endowment -knowledge dissemination and enhancement program: Data Analytic Workshop 2021 , 02-11-2021 sehingga 17-12-2021 , Kebangsaan
UKM Frontiers -sharing Session -Endowment Research , 07-05-2021 sehingga 07-05-2021 , Kebangsaan
RHB UKM Endowment -knowledge dissemination and enhancement program: Webinar 2021 , 25-05-2021 sehingga 10-11-2021 , Kebangsaan
Linkage between Brand Value and Firm Performance An Empirical Examination Using Fuzzy Set Qualitative Comparative Analysis , 30-07-2021 sehingga 30-08-2021 , Antarabangsa
Exploring factors affecting Generation Y consumers impulsive buying intention in social media through the influence of social media influencers , 14-07-2021 sehingga 14-08-2021 , Antarabangsa
The impact of information disclosure on operating results to the store management on the performance of a retailer network , 06-04-2021 sehingga 06-05-2021 , Antarabangsa
Muslim consumers brand-switching behaviour in Lahore and Kuala Lumpur a qualitative comparative case study , 05-04-2021 sehingga 05-05-2021 , Antarabangsa
Exploring Customer Loyalty from Customer Trust and Religiosity Memorable Customer Experience in Airline Industry , 31-01-2021 sehingga 28-02-2021 , Antarabangsa
Tourism Management Perspective WOS SSCI & Scopus , 30-11-2021 sehingga 01-12-2022 , Antarabangsa

Khidmat Dalam

Ahli Jawatankuasa Kecil Majlis Anugerah Khas UKM Tahun 2014 , 15-10-2014 sehingga 15-10-2014 , Pusat Pengajian / Jabatan / Pusat Penyelidikan / Unit
Bengkel RHB-UKM Data Analytics Workshop Series 2021 , 02-11-2021 sehingga 03-11-2021 , Fakulti / Institut / Pusat Perkhidmatan
Bengkel RHB-UKM Data Analytics Workshop Series 2021 , 08-12-2021 sehingga 09-12-2021 , Fakulti / Institut / Pusat Perkhidmatan
Consultant for Academic Programme , 01-10-2014 sehingga 28-02-2015 , Universiti
Geran Penyelidikan GP-GSB2021 , 30-08-2021 sehingga 15-09-2021 , Fakulti / Institut / Pusat Perkhidmatan
JAWATANKUASA PEMERIKSA SISWAZAH DAN PEPERIKSAAN LISAN , 01-01-2020 sehingga 31-12-2020 , Fakulti / Institut / Pusat Perkhidmatan
Jawatankuasa Kemasukan Pelajar , 01-04-2021 sehingga 31-03-2024 , Fakulti / Institut / Pusat Perkhidmatan
Jawatankuasa Pasukan Pemikir Penjenamaan UKM , 19-12-2019 sehingga 31-12-2020 , Universiti
Jawatankuasa Pengajian Siswazah UKM-GSB , 01-01-2021 sehingga 31-12-2022 , Fakulti / Institut / Pusat Perkhidmatan
Jawatankuasa Penilai Pembentangan Usulan Penyelidikan Siswazah LESTARI Bil 9/2021 , 02-07-2021 sehingga 02-07-2021 , Fakulti / Institut / Pusat Perkhidmatan
Kolokium Kedoktoran Semester 1 Sesi Akademik 2020-2021 , 03-02-2021 sehingga 03-02-2021 , Fakulti / Institut / Pusat Perkhidmatan
Kolokium Kedoktoran Semester 1 Sesi Akademik 2021-2022 , 26-01-2022 sehingga 26-01-2022 , Fakulti / Institut / Pusat Perkhidmatan
Kolokium Kedoktoran Semester 2 Sesi Akademik 2020-2021 , 28-07-2021 sehingga 28-07-2021 , Fakulti / Institut / Pusat Perkhidmatan
Kolokium Kedoktoran Semester 2 Sesi Akademik 2021/2022 , 10-08-2022 sehingga 11-08-2022 , Fakulti / Institut / Pusat Perkhidmatan
MESYUARAT JAWATANKUASA PEPERIKSAAN LISAN UKM-GRADUATE SCHOOL OF BUSINESS , 01-01-2021 sehingga 31-12-2021 , Fakulti / Institut / Pusat Perkhidmatan
PANEL PENILAI DANA INOVASI FASA 1/2021 BIL 2 , 20-04-2021 sehingga 20-04-2021 , Universiti
Panel Penilai Geran Penyelidikan di bawah Dana UP Tahun 2022 , 01-06-2022 sehingga 31-12-2022 , Universiti
Pemeriksa Siswazah , 01-01-2020 sehingga 31-12-2020 , Fakulti / Institut / Pusat Perkhidmatan
Projek MBA , 01-01-2020 sehingga 31-12-2020 , Fakulti / Institut / Pusat Perkhidmatan
Seminar RHB-UKM " Understanding Data Analytics For Business Intelligence : Series 1" , 02-02-2020 sehingga 05-02-2020 , Universiti
UKM-GSB International Conference on Research, Innovation and Social Entrepreneurship (Ic-RISE) 2020 , 17-02-2020 sehingga 20-11-2020 , Fakulti / Institut / Pusat Perkhidmatan