Untuk Kegunaan UKM sahaja

For UKM use only

Curriculum Vitae


MAKLUMAT ASAS

PROF. MADYA DR. NIK MOHD HAZRUL BIN NIK HASHIM

PENSYARAH UNIVERSITI
UKM-GRADUATE SCHOOL OF BUSINESS (UKM-GSB)
No.rasmi UKM : 03 8921 5555
BIOGRAFI /BIOGRAPHY

Nik Mohd Hazrul Nik Hashim is an Associate Professor of Marketing at UKM-Graduate School of Business. He holds a PhD from the University of Melbourne and specializes in Product Innovation and Development. His primary research interests are in the areas of product innovation, packaging, product positioning, global product rollouts, and green marketing. Nik has published in leading international journals, including Journal of Retailing and Consumer Services, Review of Managerial Science, The Service Industries Journal, Journal of Relationship Marketing, International Journal of Emerging Markets, European Journal of International Management, and Renewable Energy.

KELAYAKAN AKADEMIK / ACADEMIC QUALIFICATION
(Bidang Pengajian),(Peringkat),(Institusi),(Tahun)
MANAGEMENT AND MARKETING , Doktor Falsafah , UNIVERSITY OF MELBOURNE , 2009
PERNIAGAAN , Sarjana , ITM-OHIO UNIVERSITY , 1997
PEMASARAN , Sarjana Muda , WASHINGTON STATE UNIVERSITY , 1996
KEPAKARAN / EXPERTISE
BUSINESS - MARKETING, FINANCE & ACCOUNTING (Product Innovation, Consumer Behavior)
PENERBITAN TERKINI / LATEST PUBLICATION

Penerbitan Berimpak Tinggi

Abdullah Al Mamun, Farzana Naznen, Qing Yang, Mohd Helmi Ali, Nik Mohd Hazrul Nik Hashim.  (2023).  Modelling The Significance Of Celebrity Endorsement And Consumer Interest On Attitude, Purchase Intention, And Willingness To Pay A Premium Price For Green Skincare Products.  - Heliyon.  1-16. 
Perengki Susanto, Mohammad Enamul Hoque, Nik Mohd Hazrul Nik Hashim, Najeeb Ullah Shah, Mohammad Nur A. Alam.  (2022).  Moderating Effects Of Perceived Risk On The Determinants Outcome Nexus Of E-money Behaviour.  - International Journal Of Emerging Markets.  530-549. 
Syed Shah Alam, Nik Hazrul Nik Hashim, Mamunur Rashid, Nor Asiah Omar, Nilufar Ahsan, Md Daud Ismail.  (2014).  Small-scale Households Renewable Energy Usage Intention: Theoretical Development And Empirical Settings.  - Renewable Energy.  255-263. 

Penerbitan WOS

Nik Mohd Hazrul Nik Hashim, Nor Rahimy Khalid, Suraya Akmar Mokhtaruddin, Abdullah Al Mamun, Mohammed Abdur Razzaque.  (2024).  Innovative Attributes, Brand Reputation And Behavioral Consequences In The Clothing Industry: The Roles Of Self Congruity And Value Consciousness.  - Journal Of Fashion Marketing And Management: An International Journal.  379-401. 
Nik Mohd Hazrul Nik Hashim, Amin Ansary.  (2023).  International Product Rollout Strategies And Performance: The Moderating Effects Of Product Innovativeness, Order Of Entry, And Firm Size.  - European Journal Of International Management.  369-399. 
Enamul Hoque, Nik Mohd Hazrul Nik Hashim, Mohammed Razzaque.  (2018).  Effects Of Communication And Financial Concerns On Banking Attitude-behaviour Relations.  - The Service Industries Journal.  . 
Amin Ansary, Nik Mohd Hazrul Nik Hashim.  (2018).  Brand Image And Equity: The Mediating Role Of Brand Equity Drivers And Moderating Effects Of Product Type And Word Of Mouth.  - Review Of Managerial Science.  . 
Nur Jahan Khan, Mohammed Abdur Razzaque, Nik Mohd Hazrul.  (2017).  Intention Of And Commitment Towards Purchasing Luxury Products: A Study Of Muslim Consumers In Malaysia.  - Journal Of Islamic Marketing.  476-495. 

Penerbitan SCOPUS/ERA

Nik Mohd Hazrul Nik Hashim, Nor Rahimy Khalid, Suraya Akmar Mokhtaruddin, Abdullah Al Mamun, Mohammed Abdur Razzaque.  (2024).  Innovative Attributes, Brand Reputation And Behavioral Consequences In The Clothing Industry: The Roles Of Self Congruity And Value Consciousness.  - Journal Of Fashion Marketing And Management: An International Journal.  379-401. 
Najeeb Ullah Shah, Nik Mohd Hazrul Nik Hashim, Nor Asiah Omar.  (2023).  Estimated Prevalence Of Compulsive Buying In Malaysia: A Socio-demographic Analysis.  - Malaysian Journal Of Consumer And Family Economics.  94-124. 
Nik Mohd Hazrul Nik Hashim, Amin Ansary.  (2023).  International Product Rollout Strategies And Performance: The Moderating Effects Of Product Innovativeness, Order Of Entry, And Firm Size.  - European Journal Of International Management.  369-399. 
Perengki Susanto, Mohammad Enamul Hoque, Najeeb Ullah Shah, Abdullah Al Mamun, Nik Mohd Hazrul Nik Hashim, Hendri Andi Mesta, Nor Liza Abdullah.  (2023).  Antecedents And Consequences Of A Retailers Price Image:the Moderating Role Of Pricing Strategy.  - Cogent Business & Management.  1-23. 
Perengki Susanto, Mohammad Enamul Hoque, Najeeb Ullah Shah, Abdullah Al Mamun, Nik Mohd Hazrul Nik Hashim, Hendri Andi Mesta, Nor Liza Abdullah.  (2023).  Antecedents And Consequences Of A Retailers Price Image: The Moderating Role Of Pricing Strategy.  - Cogent Business & Management.  1-24. 
Abdullah Al Mamun, Farzana Naznen, Qing Yang, Mohd Helmi Ali, Nik Mohd Hazrul Nik Hashim.  (2023).  Modelling The Significance Of Celebrity Endorsement And Consumer Interest On Attitude, Purchase Intention, And Willingness To Pay A Premium Price For Green Skincare Products.  - Heliyon.  1-16. 
Perengki Susanto, Mohammad Enamul Hoque, Najeeb Ullah Shah, Andel Hopi Candra, Nik Mohd Hazrul Nik Hashim, Nor Liza Abdullah.  (2023).  Entrepreneurial Orientation And Performance Of Smes: The Roles Of Marketing Capabilities And Social Media Usage.  - Journal Of Entrepreneurship In Emerging Economies.  379-403. 
Nik Nur Wahidah Hashim, Nadzirah Ahmad Basri, Mugahed Al-ezzi Ahmad Ezzi, Nik Mohd Hazrul Nik Hashim.  (2022).  Comparison Of Classifiers Using Robust Features For Depression Detection On Bahasa Malaysia Speech.  - International Journal Of Artificial Intelligence.  238-253. 
Perengki Susanto, Mohammad Enamul Hoque, Nik Mohd Hazrul Nik Hashim, Najeeb Ullah Shah, Mohammad Nur A. Alam.  (2022).  Moderating Effects Of Perceived Risk On The Determinants Outcome Nexus Of E-money Behaviour.  - International Journal Of Emerging Markets.  530-549. 
Nik Mohd Hazrul Nik Hashim, Yap Hock Ann, Amin Ansary, John Antony Xavier.  (2022).  Contingent Effects Of Decision-making And Customer Centricity On Public-sector Innovation Success.  - Journal Of Nonprofit And Public Sector Marketing.  36-70. 
Sio Hong Tih, Wan Mohd Hirwani Wan Hussain, Nik Mohd Hazrul Nik Hashim.  (2019).  Innovation And Entrepreneurship Bootcamp: A Descriptive Study Assessing The Effectiveness Of Entrepreneurship Education.  - International Journal Of Business And Globalisation.  240-257. 
Mohammad Enamul Hoque, M. Kabir Hassan, Nik Mohd Hazrul Nik Hashim, Tarek Zaher.  (2019).  Factors Affecting Islamic Banking Behavioral Intention: The Moderating Effects Of Customer Marketing Practices And Financial Consideration.  - Journal Of Financial Services Marketing.  44-58. 
Enamul Hoque, Nik Mohd Hazrul Nik Hashim, Mohammed Razzaque.  (2018).  Effects Of Communication And Financial Concerns On Banking Attitude-behaviour Relations.  - The Service Industries Journal.  . 
Nik Mohd Hazrul Nik Hashim, Najeeb Ullah Shah, Nor Asiah Omar.  (2018).  Does Counterfeit Product Quality Lead To Involvement And Purchase Intentions? The Moderating Effects Of Brand Image And Social Interaction.  - International Journal Of Economics And Management.  . 
Najeeb Ullah Shah, Nik Mohd Hazrul Nik Hashim, Nor Asiah Omar.  (2018).  Credence And Personal Factors As A Direct Cause Of Brand Extension Evaluation: Does Perceived Fit Matter?.  - Malaysia Journal Of Consumer And Family Economics.  . 
Syed Shah Alam, Nor Asiah Omar, Ahmad Azmi Mohd Ariffin, Nik Mohd Hazrul Nik Hashim.  (2018).  Integrating Tpb, Tam And Doi Theories: An Empirical Evidence For The Adoption Of Mobile Banking Among Customers In Klang Valley, Malaysia.  - International Journal Of Business And Management Science.  . 
Mohammad Enamul Hoque, Nik Mohd Hazrul Nik Hashim, Mohammad Hafizi Azmi.  (2018).  Moderating Effects Of Marketing Communication And Financial Consideration On Customer Attitude And Intention To Purchase Islamic Banking Products: A Conceptual Framework.  - Journal Of Islamic Marketing.  . 
Sonia Vilches-montero, Nik Mohd Hazrul Nik Hashim, Ameet Pandit, Renzo Bravo-olavarria.  (2018).  Using The Senses To Evaluate Aesthetic Products At The Point Of Sale: The Moderating Role Of Consumers` Goals.  - Journal Of Retailing And Consumer Services.  82-90. 
Amin Ansary, Nik Mohd Hazrul Nik Hashim.  (2018).  Brand Image And Equity: The Mediating Role Of Brand Equity Drivers And Moderating Effects Of Product Type And Word Of Mouth.  - Review Of Managerial Science.  . 
Nur Jahan Khan, Mohammed Abdur Razzaque, Nik Mohd Hazrul.  (2017).  Intention Of And Commitment Towards Purchasing Luxury Products: A Study Of Muslim Consumers In Malaysia.  - Journal Of Islamic Marketing.  476-495. 
Nik Mohd Hazrul, Ameet Pandit.  (2016).  Gradual Or Rapid Global Product Rollouts? A Review Of Concepts, Propositions, And Future Directions.  - Journal Of Developing Areas.  389-405. 
Syed Shah Alam, Nor Fariza Mohd Nor, Maisarah Ahmad, Nik Hazrul Nik Hashim.  (2016).  A Survey On Renewable Energy Development In Malaysia: Current Status, Problems And Prospects.  - Environmental And Climate Technologies.  5-17. 
Nik Mohd Hazrul Nik Hashim, Ameet Pandit, Syed Shah Alam, Rosli Abd Manan.  (2015).  Why Resist? Examining The Impact Of Technological Advancement And Perceived Usefulness On Malaysians` Switching Intentions: The Moderators.  - The Journal Of Developing Areas.  65-80. 
Zuraidah Zainol, Norjaya Mohd. Yasin, Nor Asiah Omar, Nik M. Hazrul Nik Hashim, Juliana Osman.  (2015).  The Effect Of Customer-brand Relationship Investments On Customer Engagement: An Imperative For Sustained.  - Jurnal Pengurusan.  1-18. 
Nik Mohd Hazrul Nik Hashim, Syed Shah Alam, Norazlina Mohd Yusoff.  (2014).  Relationship Between Teacher`s Personality, Monitoring, Learning Environment, And Students` Efl Performance.  - Gema Online Journal Of Language Studies.  15. 
Nik Hashim Nik Mustapha, Nik Mohd Hazrul Nik Hashim, Ridzuan Yacob.  (2014).  Empowering Small Fishermen Through Simultaneous And Sequential Marketing Strategies.  - Journal Of Sustainability Science And Management.  1-14. 
Syed Shah Alam,nik Mohd Hazrul Nik Hashim,maisarah Ahmad,che Aniza Che Wel Sallehuddin Mohd Nor,nor Asiah Omar.  (2014).  Negative And Positive Impact Of Internet Addiction On Young Adults: Empericial Study In Malaysia.  - Intangible Capital.  619-638. 
Syed Shah Alam, Nik Hazrul Nik Hashim, Mamunur Rashid, Nor Asiah Omar, Nilufar Ahsan, Md Daud Ismail.  (2014).  Small-scale Households Renewable Energy Usage Intention: Theoretical Development And Empirical Settings.  - Renewable Energy.  255-263. 
Nik Mohd Hazrul Nik Hashim.  (2013).  Sequential-simultaneous International Rollout Strategies And Product Performance: A Framework For Analysis.  - Jurnal Pengurusan.  39:1-18. 
Nik Hashim Nik Mustapha, Azlina Abd Aziz, Nik Mohd Hazrul Nik Hashim.  (2013).  Technical Efficiency In Aquaculture Industry Using Data Envelopment Analysis (dea) Window: Evidences From Malaysia.  - Journal Of Sustainability Science And Management.  8(2):1-13. 
Syed Shah Alam, Nor Asiah Omar And Nik Mohd. Hazrul Nik Hisham.  (2011).  Applying The Theory Of Perceived Characteristics Of Innovating (pci) On Ict Adoption In The Smes In Malaysia.  - Australian Journal Of Basic And Applied Sciences.  5(8):8-17. 

Buku Penyelidikan

Donal R. Lehmann, Russell S. Winer, Shamsul Baharin Siahani, Mohd Kamal Mohammad Nor, Azreen Joanna Abdul, Nik Hazrul Nik Hashim & Syed Shah Alam.  (2010).  Product Management And Strategy.  - .  376. 

Bab Dalam Buku

Nik Hashim Nik Mustapha,nik Mohd Hazrul Hashim.  (2009).  World Sustainable Development Outlook 2009.  - .  233. 

Penulisan Dalam Bahasa Melayu

Nik Mohd Hazrul Nik Hashim, Zafirah Hanoum Ahmad Ariff.  (2019).  Essential Insights Into Consumerology And Brands.  - .  136. 
Donal R. Lehmann, Russell S. Winer, Shamsul Baharin Siahani, Mohd Kamal Mohammad Nor, Azreen Joanna Abdul, Nik Hazrul Nik Hashim & Syed Shah Alam.  (2010).  Product Management And Strategy.  - .  376. 

Penerbitan Lain-lain

Nik Mohd Hazrul Nik Hashim, Tan Wei Kang, Tee Mei Kei, Hanis Liyana Syakirah Omar, Erna Smith Epoi, Li Mengyuan, Liang Yuanyuan.  (2023).  Technical Report: New Product Development & Market Analysis (smart Dyno Wardrobe).  - .  1-43. 
Nik Mohd Hazrul Nik Hashim, Wang Yang, Sun Xien, Dong Wenya, Jiang Shujun, Zeng Lijuan, Tang Hongliang.  (2023).  Technical Report: New Product Development & Market Analysis (roborock Sweeping Robot).  - .  1-44. 
Nik Mohd Hazrul Nik Hashim, Bai Luyu, Liu Yang, Xiong Wenwei, Xie Siqi.  (2023).  Technical Report: New Product Development & Market Analysis (petwatch).  - .  1-45. 
Nik Mohd Hazrul Nik Hashim, Shao Zefeng, Guo Haiyan, Tu Le, Yang Ziyang, Duan Lutao, Wang Lu.  (2023).  Technical Report: New Product Development & Market Analysis (nanoleaf Shapes Ex).  - .  1-37. 
Nik Mohd Hazrul Nik Hashim, Yu Yifei, Ma Huizhui, Wang Yang, Chenyirui, Hao Puwen, Yin Yilong, Wu Xuan.  (2023).  Technical Report: New Product Development & Market Analysis (nanny Robot).  - .  1-43. 
Nik Mohd Hazrul Nik Hashim, Muhammad Luqman Nul Islam Yusoff, Lee Yinn Dhung, Lau Shi Ling, Loh Kee Yip.  (2023).  Technical Report: New Product Development & Market Analysis (modubag).  - .  1-36. 
Nik Mohd Hazrul Nik Hashim, Maryam Iwani Yaakub, Nur Sabiha Shamsul Bahrin, Anita Satheeaseela.  (2023).  Technical Report: New Product Development & Market Analysis (kornpads).  - .  1-40. 
Nik Mohd Hazrul Nik Hashim, Zhangyu, Sunsiyi, Yanranyi, Minzunqing, Fuxudong, Li Chang.  (2023).  Technical Report: New Product Development & Market Analysis (iflytek Dual Screen Translator).  - .  1-25. 
Nik Mohd Hazrul Nik Hashim, Li Ke Wei, Bai Tian Qing, Li Si Li, Guan Yin Lan, Li Ke Xin.  (2023).  Technical Report: New Product Development & Market Analysis (ice Jelly).  - .  1-22. 
Nik Mohd Hazrul Nik Hashim, Kuhaneswaran A/l Govindasamy, Norliyana Hizam, Ellie Adriana Abdul Aziz.  (2023).  Technical Report: New Product Development & Market Analysis (dual Functional Thermos).  - .  1-42. 
Khalilah Abd Hafiz, Khairul Anuar Mohd Ali, Nik Mohd Hazrul Nik Hashim, Mohd Faizal Hamzah.  (2023).  Beautypreneurs Brand, Product Attributes, And Perceived Brand Image On Purchase Intention Of Colour Cosmetic Brands.  - Asian Academy Of Management International Conference 2023.  1-17. 
Nik Mohd Hazrul Nik Hashim, Ma Hao, Jin Jiawen, Chen Bitang, Guo Siyao, Tian Xinyuan.  (2023).  Technical Report: New Product Development & Market Analysis (lg Art Cool Air Conditioner).  - .  1-50. 
Nik Mohd Hazrul Nik Hashim, Nadiah Shaffikah Ahmad Fohad, Shashindra Muniandi, Auswenik Paramasivan, Kenneth Ashok, Chiang Chou Teo.  (2023).  Technical Report: New Product Development & Market Analysis (air Tupperware).  - .  1-21. 
Nik Mohd Hazrul Nik Hashim, Guo Nanlong, Zhang Rui, Song Yujie, Wang Yue, Sun Liheng.  (2023).  Technical Report: New Product Development & Market Analysis (smart Shopping Cart).  - .  1-26. 
Nik Mohd Hazrul Nik Hashim, Lujain Akram Ali Alagil, Rifki Ibrahim Sjukron, Nurul Ain Abu, Iman Natasya Alzahar, Qiao Yake.  (2023).  Technical Report: New Product Development & Market Analysis (pashion Footwear).  - .  1-50. 
Nik Mohd Hazrul Nik Hashim, Huo Zhaoxia, Xuyifan, Chen Siyan, Chen Chuanqi, Hemeng Yao.  (2023).  Technical Report: New Product Development & Market Analysis (mobile Tv).  - .  1-29. 
Nik Mohd Hazrul Nik Hashim, Yu Hongdong, Ye Jianting, Wang Zhanrui, Yin Liping, Ren Yixiang, Lou Qiangqiang.  (2023).  Technical Report: New Product Development & Market Analysis (gofun).  - .  1-29. 
Nik Mohd Hazrul Nik Hashim, Zhang Jianwei, Chen Weijie, Du Xianglin, Yin Biying, Zhangfan.  (2023).  Technical Report: New Product Development & Market Analysis (little G).  - .  1-24. 
Nik Mohd Hazrul Nik Hashim, Tang Tong, Yang Daming, Liu Shuhui, Shi Xu, Shi Minghui, Li Yangrong.  (2023).  Technical Report: New Product Development & Market Analysis (dji Fpv).  - .  1-31. 
Nik Mohd Hazrul Nik Hashim, Vaarunn Nachiappan A/l Nachiappan, Nor Sofea Aminuddin, Shahiran Jaafar, Serivani A/p Sankaran.  (2023).  Technical Report: New Product Development & Market Analysis (glucotrack Smartwatch).  - .  1-26. 
Nik Mohd Hazrul Nik Hashim, Khairul Faizal Kushiar, Leow Lip Khai, Nurul Asyiqin Adriana Elmi, Fatin Nabilah Mohd Suhaimi, Mohammad Haziq Rahmat.  (2023).  Technical Report: New Product Development & Market Analysis (zebra Food Container).  - .  1-53. 
Nik Mohd Hazrul Nik Hashim, Khairul Ariffin Ibrahim, Arifa Solihin Ahmad, Lim Shi Hui, Phoon Sin Qian, Khairzrul Haikal Mohd Khairul.  (2023).  Technical Report: New Product Development & Market Analysis (superlife World).  - .  1-30. 
Nik Mohd Hazrul Nik Hashim, Poovaneeswren A/l Karuppiah, Lim Sze Ann, Wong Chooi Khei, Khalid Azni.  (2023).  Technical Report: New Product Development & Market Analysis (ramly Vegan Burger Patty).  - .  1-54. 
Nik Mohd Hazrul Nik Hashim, Wang Liyuan, Zhang Huaitao, Zhu Bo, Zhao Na, Li Han, Shi Wenyan, Li Luyao.  (2022).  Technical Report: New Product Development & Market Analysis (tesla Bot Optimus).  - .  1-48. 
Nik Mohd Hazrul Nik Hashim, Arjun Dagarajan, Dhiya Syazana Safra Mohd. Akhir, Mohd Nizam Munakase, Mohd Fazrull Azahar, Thevendran S. Dagarajan, Han Li.  (2022).  Technical Report: New Product Development & Market Analysis (pro Edge).  - .  1-41. 
Nik Mohd Hazrul Nik Hashim, Shen Tianlan, Pan Mengqin, Wuhai, Ma Min, Lu Bingjie, Lv Xiafang, Chang Ning.  (2022).  Technical Report: New Product Development & Market Analysis (navigation Aid Ring).  - .  1-16. 
Nik Mohd Hazrul Nik Hashim, Jong Hoei Na, Jessica Omar, Ma Rong, Muhammad Fitri Abdullah, Yang Heng, Yang Xiaorui.  (2022).  Technical Report: New Product Development & Market Analysis (xr Cinematic Glasses).  - .  1-30. 
Nik Mohd Hazrul Nik Hashim, Siti Maheerah Mahmud Ariff, Dini Tajudin, Feng Jingwei, Em Zhenhao, Wong Su Hui.  (2022).  Technical Report: New Product Development & Market Analysis (fxmirror - Virtual Fitting Solution).  - .  1-31. 
Nik Mohd Hazrul Nik Hashim, Nur Ashikeen Iqbal, Kasturi Purushodman, Ching Jiah Tung, Suresh Kumar Kandasamy.  (2022).  Technical Report: New Product Development & Market Analysis - Smart Ambience Control System.  - .  1-28. 
Nik Mohd Hazrul Nik Hashim, Gao Yushan, Huang Zhao Fu, Li Yifan, Lei Lianghui, Zhuyuan.  (2022).  Technical Report: New Product Development & Market Analysis (body Scan).  - .  1-26. 
Nik Mohd Hazrul Nik Hashim, Reshmi Suthesan, Valli K. Manimaran, Yang Xia, Wang Xi.  (2022).  Technical Report: New Product Development & Market Analysis (tick Tock Timepiece).  - .  1-46. 
Nik Mohd Hazrul Nik Hashim, Liu Jiatong, Zhou Tian Hu, Lin Xiaohua.  (2022).  Technical Report: New Product Development & Market Analysis (thermometer Sterilizer).  - .  1-19. 
Nik Mohd Hazrul Nik Hashim, Mohamad Azrul Afendy, Kalaimaahran Kalaipan, Nursakinah Shamsudin, Shaqina Bt Suhaimi.  (2022).  New Product Development & Market Analysis (fabulosity Sunscreen).  - .  1-42. 
Nik Mohd Hazrul Nik Hashim, Ahmad Rusydi Anuar, Nurul Fatin Masayu Mohamad Tajudin, Norhanar Jaafar, Nor Hannah Hazwani Mustafa, Shamini Oothayakumar.  (2021).  New Product Development & Market Analysis (thermomix Tm7).  - .  1-32. 
Nik Mohd Hazrul Nik Hashim, Sharmilla Parimal, Ng Shahlini, Lee Yik Hoe, Gan Lay Teng, Lai Cze Yin.  (2021).  New Product Development & Market Analysis (smart Diapers With Rfid).  - .  1-57. 
Nik Mohd Hazrul Nik Hashim, Kok Hoo Yin, Buanish Soonarayan, Adam Luifie, Nor Maysara Nor Azhar, Syunhaini Rahman, Harold David.  (2021).  New Product Development & Market Analysis (smart Power Solar Power Tint).  - .  1-39. 
Nik Mohd Hazrul Nik Hashim, Gunasunteri Thangarajoo, Faizal Abd Hamid, Lavania Gunasegaran, Muhammad Qayyum, Suginthera Naidu Arumugam.  (2021).  New Product Development & Market Analysis (dyson's Robotic Vacuum Cleaner).  - .  1-42. 
Nik Mohd Hazrul Nik Hashim, Beatice Ailing, Foong Jia Vie, Jason Tan Ern Wei, Nizan Ramly, Raishalini Ravindran.  (2021).  New Product Development & Market Analysis (3d Printing Prosthetic).  - .  1-28. 
Nik Mohd Hazrul Nik Hashim, Mohamed Izzat Fauzi Mohamed Yunan, Oon Kim Suan, Choi Mei Ying, Juriani Azmi.  (2021).  New Product Development & Market Analysis (self-heated Hotpot).  - .  1-38. 
Nik Mohd Hazrul Nik Hashim, Leedya Syariza Azman, Afza Syasya Md Rasul, Aizatul Najeeha, Nurfatin Najiha Fazal Mohamed, Muhamad Shahirrun Mahmud.  (2021).  New Product Development And Market Analysis (ronella Wira Good Night Balm).  - .  1-40. 
Nik Mohd Hazrul Nik Hashim, Kong Kok Boon, Lee Wei Xian, Lim Min Hui.  (2021).  New Product Development & Market Analysis (bio-g).  - .  1-24. 
Nik Mohd Hazrul Nik Hashim, Johathan Tan Huan Jing, Ha Suik Yee, Chandra Kusuma Wardana, Lu Chen Yang.  (2021).  New Product Development And Market Analysis (tesla Electric Vehicle Model Z).  - .  1-58. 
Nik Mohd Hazrul Nik Hashim, Jashreen Sasha Amran, Mogana Kasirajan, Sabrinah Nadira Kamal Bashah, Heng Sue May.  (2021).  New Product Development And Market Analysis (phillips Vacuum).  - .  1-32. 
Nik Mohd Hazrul Nik Hashim, Edhan Abdul Rasid, Baapu Shrreraj Selva Rajoo, Tai Jia Min, Muhammad Fareez Thaer, Mohammad Naszri Durani, Lai Kwan Yee.  (2021).  New Product Development & Market Analysis (vortex Induced Vibrations Aquatic Clean Energy Vivace).  - .  1-40. 
Nik Mohd Hazrul Nik Hashism, Ngu Kek Hui, Umaira Mat Shariff.  (2021).  New Product Development & Market Analysis (ivy Airlines).  - .  1-39. 
Nik Mohd Hazrul Nik Hashim , Leedya Syariza Azman, Afza Syasya Md Rasul, Aizatul Najeeha, Nurfatin Najiha Fazal Mohamed, Muhamad Shahirrun Mahmud.  (2020).  Product Plan (ronella Wira Good Night Balm).  - .  1-40. 
Nik Mohd Hazrul Nik Hashim, Kong Kok Boon, Lee Wei Xian, Lim Min Hui.  (2020).  New Product Development & Market Analysis (bio-g Multipurpose Sanitizer).  - .  1-21. 
Nik Mohd Hazrul Nik Hashim , Gobiga Balazekeren, Viscneswary Balakrishnan.  (2020).  New Product Development & Market Analysis (aqua-o, Battery Free Bluetooth-enabled Smart Water Bottle).  - .  1-20. 
Nik Mohd Hazrul Nik Hashim , Mohd Wafi Arip, Y Nurfaizal Abu Bakar, Wan Luqman Wan Sulaiman.  (2020).  New Product Development & Market Analysis Icclean.  - .  1-17. 
Nik Mohd Hazrul Nik Hashim , Mohamed Izzat Fauzi Mohamed Yunan, Oon Kim Suan, Choi Mei Ying, Juriani Azmi.  (2020).  New Product Development & Market Analysis (self-heated Hotpot).  - .  1-34. 
Nik Mohd Hazrul Nik Hashim , Nik Aduni Hazlin Nik Ariffin, Najwa A Rasid, Izatul Ashikin Mohamad Alias, Noorziehan Sidin.  (2020).  New Product Development & Market Analysis Spokojan 2.0.  - .  1-28. 
Nik Mohd Hazrul Nik Hashim, Desmond Lim Jia Cheng, Ong Pei Yin, Muhammad Haziq Ilham Roslan, Wan Nurhafizah Wan Mazlan.  (2020).  New Product Development & Market Analysis (ajinomoto Resepi Ibu).  - .  1-25. 
Nik Mohd Hazrul Nik Hashim , Zul Ezwan Muhamad, Mohd Khairizal Khahidir, Mohamad Syazwan Shah Mazmadi.  (2020).  New Product Development & Market Analysis (toothpaste For Elderly).  - .  1-25. 
Nik Mohd Hazrul Nik Hashim , Abdullah Ahmed, Afaki Mohammed El Cherif, Gao Xin, Komathy Murugiah.  (2020).  New Product Development & Market Analysis (philips Hue Ultimate Sensations).  - .  1-15. 
Nik Mohd Hazrul Nik Hashim, Norizi Kasim, Nurul Shuhaida Mohamed, Febriola Annisa, Sitti Halijah Salli..  (2020).  Starbucks : The Revolutionary Rechargeable Portable Coffee Maker In 1 Minute.  - .  1-33. 
Nik Mohd Hazrul Nik Hashim , Goh Suk Yee, Kharieshma Perumal, Nur Fatin Fazira Mahfoz, Puteri Nurina Syairah.  (2020).  Product Plan Project Report (ducati E-scrambler Bike).  - .  1-25. 
Nik Mohd Hazrul Nik Hashim, Muhammad Afiq Md Shah, Muhammad Zhafarin Firdaus Zulkefly, Anwar Hadi Noor Hamdan.  (2019).  New Product Development And Market Analysis : Anti-fire Ball (afo-19).  - Technical Report: Zcmd 6122 (product Management).  1-20. 
Nik Mohd Hazrul Nik Hashim, Aishah Zaini, Kaleivani Vadivelu, Hou Man Lin, Suhaila Abdul Kadir.  (2019).  Tonton.  - Technical Report : Zcmd 6122 (product Management).  1-32. 
Nik Mohd Hazrul Nik Hashim, Muhammad Alifdin Zakaria, Noor Nashira Azda Ab Halim, Sonia Sabreina Ahmad, Salwa Saad.  (2019).  New Product Development & Market Analysis: E-wallet Application: Scanpay.  - Technical Report: Zcmd 6122 (product Management).  1-37. 
Nik Mohd Hazrul Nik Hashim, Hanuzah Omar, Azlan Azim Azali, Muhammad Qawiem Ab Ghani.  (2019).  New Product Development Proposal : Passenger Vehicle Weather Protection Accessories.  - Technical Report: Zcmd 6122 (product Management).  1-28. 
Nik Mohd Hazrul Nik Hashim, Sofia Shaharom, Muhammad Qidran Mohamad Johari, Nur Shafika Idayu Ali, Hamizah Omar, Muhammad Hafiz Raslan.  (2019).  New Product Development And Market Analysis Simplysiti For Him.  - Technical Report : Zcmd 6122 (product Management).  1-54. 
Nik Mohd Hazrul Nik Hashim, Nurul Hamiza Amiruddin, Siti Maisyarah Mohd Abdullah, Mohamad Zul Azri Zainuddin, Nurhazlin Jalaluddin, Siti Rosnani Mat Yaacob.  (2019).  New Product Development And Market Analysis: Baby Diapers.  - Tecnical Report: Zcmd 6122 (product Management).  1-30. 
Nik Mohd Hazrul Nik Hashim, Mishand Balu, Kavithra Gangatharan, Nandini Ravindran, Nor Mahirah Tajuddin & Noor Ateka Mohamad Ali.  (2019).  New Product Development & Market Analysis : Alon - Aluminium Glass.  - Technical Report : Zcmd 6122 (product Management).  1-34. 
Nik Mohd Hazrul Nik Hashim, Elsa Fadhilla, Nur Siti Eliani Elias, Syasya Syantini Paramasvaran, Wan Nur Izyan Nabilah Wan Ismail.  (2019).  New Product Development Proposal : Solar Powerbank.  - Technical Report : Zcmd 6122 (product Management).  1-32. 
Syaza Liyana Md Zaini, Rafiqa Raihan Hamdan, Mohd Hanafi Mohd Sanusi & Nik Mohd Hazrul Nik Hashim.  (2018).  Technical Report, Child Safety Watch, New Product Development & Market Analysis.  - .  . 
Fateeni Ahmad Razukee, Nurin Balqish Johar, Yuza Shamira Muhamad Yusof & Nik Mohd Hazrul Nik Hashim.  (2018).  Technical Report, Compact Twin Umbrella, New Product Development & Market Analysis.  - .  . 
Nagendran Sivaguru, Arunasangita Mahendran, Wan Zairul Azri Wan Mohammad Sudin, Abdullah Ali Alghamdi & Nik Mohd Hazrul Nik Hashim.  (2018).  Technical Report, Tesla Self-driving Truck, New Product Development & Market Analysis.  - .  . 
Shahmie Aiman Sabarudin, Muhamad Farid Mohd Fathil, Azmir Musyabri Abdul Mutallib & Nik Mohd Hazrul Nik Hashim.  (2018).  Technical Report, The Shreddies - Flatulence Filtering Underwear, New Product Development & Market Analysis.  - .  . 
Siti Nur Asmirah Samat, Honami Watanabe, Siti Nur Rahmah Zulkifli, & Nik Mohd Hazrul Nik Hashim.  (2018).  Technical Report, Non-invasive Wound Closure Device, New Product Development & Market Analysis.  - .  . 
Amy Nabila Rusl, Agnes Gregory Mahathevan, Siti Najihah Kamaruddin & Nik Mohd Hazrul Nik Hashim.  (2018).  Technical Report, Coffee By Hand, New Product Development & Market Analysis.  - .  . 
Faten Najwa Ahmad Mahiyidin, Erilyiana Amran, Nik Suzana Mat Tahir & Nik Mohd Hazrul Nik Hashim.  (2018).  Technical Report, Smart Key, New Product Development & Market Analysis.  - .  . 
Noraishah Ramlan, Swarna Nagaraju Roo, Kovin Raj Jayagobi, Mohd Aizad Safuan Ainudin & Nik Mohd Hazrul Nik Hashim.  (2018).  Technical Report, Therapy Ice Mind Emotion, New Product Development & Market Analysis.  - .  . 
Nor Asiah Omar, Najeeb Ullah Shah & Nik Hazrul Nik Hashim.  (2018).  Malaysia Obsession With Counterfeit: Does Quality Matter?.  - International Management Accounting Conference (imac) Ix.  . 
Nor Suhaila Hashim, Mazdiana Mohd Zain, Muhamad Aznar Mohamed Nazar, Siti Dinariyah Ali & Nik Mohd Hazrul Nik Hashim.  (2018).  Technical Report, Vitamin E Moist Serum, New Product Development & Market Analysis.  - .  . 
Soh Li Sha, Tham Pei Kuan, Low Jun Wen, Mohd Ashiq Faizul Taufik Abu Bakar, Mawar Ayuni Mohd Mokhtar & Nik Mohd Hazrul Nik Hashim.  (2018).  Technical Report, Nappiklean New Born, New Product Development & Market Analysis.  - .  . 
Ushadevi Vijayan, Nur Azimah Ibrahim, Mohd Azman Samer & Nik Mohd Hazrul Nik Hashim.  (2018).  Technical Report, Jungle Feast, New Product Development & Market Analysis.  - .  . 
Nurul Anis Sofiah Fadzir, Jastini Jamil, Noor Azmi Sulaiman, Ermidashelli Mohd Shukor & Nik Mohd Hazrul Nik Hashim.  (2018).  Technical Report, Coway Portable Water Purifier, New Product Development & Market Analysis.  - .  . 
Helyanti Hamdan, Nurul Hanis Hassan, Siti Nadiah Md Nasir, Tati Kartika Mojinim & Nik Mohd Hazrul Nik Hashim.  (2018).  Technical Report, Boostup Wireless Charger, New Product Development & Market Analysis.  - .  . 
Mohd Hilmi Mohd Idris, Mahathir Zulkifli, Nor Shalinda Roslan, Nurul Aida Mohd Noorizam & Nik Mohd Hazrul Nik Hashim.  (2018).  Technical Report, Sime Darby Alif Plus Cooking Oil.  - .  . 
Marlina Ramly, Ahmad Anwar Sauqie Mohd Ghani, Khairun Najihah Abdul Halim, Syahir Amri Musa & Nik Mohd Hazrul Nik Hashim.  (2017).  Technical Report, Drivemoji, New Product Development And Market Analysis.  - .  . 
Aaron Dason A/l Yesuvadian, Chong Mun Jie, Chong Wee-li, Lee Sai Mun & Nik Mohd Hazrul Nik Hashim.  (2017).  Technical Report, Spotify Karaoke, New Product Development And Market Analysis.  - .  . 
Josophine Sawirnathan, Lee Ee Ven, Piveendren Rao, Vasuki Gunanasegaran & Nik Mohd Hazrul Nik Hashim.  (2017).  Technical Report, Secure Mice, New Product Development And Market Analysis.  - .  . 
Badruzzaman Abd Rahman, Martina Jassofa Omar, Nabilah Mohammad & Nik Mohd Hazrul Nik Hashim.  (2017).  Technical Report, Night Owl Vehicle Services, New Product Development And Market Analysis.  - .  . 
Gunalan Kerishnan, Sukinder Kaur A/p Sukhdev Singh, Calvin Loh Chun Hoong, Lin Wei, Ahmad Rohaizad Abu Bakar & Nik Mohd Hazrul Nik Hashim.  (2017).  Technical Report, Huawei P10, Product Development And Market Analysis.  - .  . 
Liew Ji Hui, Rukmaran Murugan, Loganathan Ramasamy & Nik Mohd Hazrul Nik Hashim.  (2017).  Technical Report, Reconditioned Steel Drums, New Product Development, 2016.  - .  . 
Ezaida Fathima Ibrahim, Lee Chin Khuan, Nurul Hannah Abdul Hamid & Nik Mohd Hazrul Nik Hashim.  (2017).  Technical Report, Klik Makan, New Product Development And Market Analysis.  - .  . 
Ruben Vellasamy, Wan Mokhsen Wan Mohammed, Cheah Sook Ee, Nur Afiqah Mohammad Rosland & Nik Mohd Hazrul Nik Hashim.  (2017).  Technical Report, Reliving History, New Product Development And Market Analysis.  - .  . 
Zainab Idris, Sallih Khalil, Siti Syafiqah Solah, Ainun Waheedah, Tan Gee Ying & Nik Mohd Hazrul Nik Hashim..  (2016).  Technical Report, Palm Lipstick Base, New Product Development And Market Analysis, 2016.  - .  . 
Syaiful Anwar Mohamed, Hariz Hairuddin, Hardanny Hananto Wibowo, Nur Adilah Hani Wahid, Jamal Gulam Nabi & Nik Mohd Hazrul Nik Hashim..  (2016).  Technical Report, Li-fi Visible Light Communication, Product Plan, 2016.  - .  . 
Shafriman Shafiaee, Ahmad Irfan Ismail, Yahleeni Meena, Norfariha Hussain & Nik Mohd Hazrul Nik Hashim.  (2016).  Technical Report, Qalamy, New Product Development And Market Analysis, Lab-to-market Project, 2016.  - .  . 
Nur Ella Anuar, Nur Azyyati Ishak, Zulaiha Abbas, Nurul Syahira Kamaruddin, Nik Mohd Hazrul Nik Hashim..  (2016).  Technical Report, Busanacad, New Product Development And Market Analysis, Lab-to-market Project, 2016.  - .  . 
Amjad Abdullah, Dayang Afifah, Noor Azrina Razali, Nurul Aina Roslan, Noor Azrina Razali & Nik Mohd Hazrul Nik Hashim.  (2016).  Technical Report, Pintar Kereta, New Product Development And Market Analysis, Lab-to-market Project, 2016.  - .  . 
Dzafiza Johari, Mohd Fairuz Jais, Mohd Ashraf Hassanar, Syaimaa Hazwani Ramli & Nik Mohd Hazrul Nik Hashim.  (2016).  Technical Report, Vitae Shaving, New Product Development And Market Analysis, 2016.  - .  . 
Khalid Zainudin, Noridah Lohang, Nur Hafiqah Azhar & Nik Mohd Hazrul Nik Hashim..  (2016).  Technical Report, Education Book In Augmented Reality, New Product Development And Market Analysis, Lab-to-market Project, 2016.  - .  . 
Chan Kar Kit, Chan Yeong Wei, Kang Chan Fai, Ng Jun Xiong, Tan Fui Ming & Nik Mohd Hazrul Nik Hashim..  (2016).  Technical Report, Hybrid Engine Truck, New Product Development, 2016.  - .  . 
Md Daud Ismail, Syed Shah Alam, Nor Asiah Omar, Nik Hazrul Nik Hashim.  (2016).  Relationship Between Entrepreneurs Traits And Ict Adoption In Small Business In A Malay-entrepreneurial Society.  - 18th International Conference On Organization And Management (icom2016).  . 
Hazwani Amirah Binti Abdul Rahman,nabilah Binti Mohd Najid, Poon Soon Cheong,hiroto Mizumoto,nik Mohd Hazrul Nik Hashim (project Coordinator/supervisor).  (2015).  Technical Report, Solar-assisted Dryer System, New Product Development And Market Analysis, Lab-to-market Project 2/2015.  - .  . 
Mohamad Fadzil Bin Ismail, Abdul Jabbar Bin Ahmad Shah, Norela Binti Ahmad, Nik Mohd Hazrul Nik Hashim (project Coordinator/supervisor).  (2015).  Technical Report, Bio Repellent: A Composition For Repelling Insects, New Product Development And Market Analysis, Lab-to-market Project 2/2015.  - .  . 
Nor Diana Binti Azmi, Nur Aiena Binti Othman, Salina Binti Othman, Mohamad Idzhar Bin Amran, Nik Mohd Hazrul Nik Hashim (project Coordinator/supervisor).  (2015).  Technical Report, Lightweight Concrete Composit, New Product Development & Marketing Analysis, Lab-to-market Project 1/2016.  - .  . 
Hor Kah Ling, Mohd Nizam Bin Mohd Akhir, Harithas A/l Sivaprakash, Md Farishzan Bin Ismail, Nik Mohd Hazrul Nik Hashim (project Coordinator/supervisor).  (2015).  Technical Report, Fun Arabic Online Application, New Product Development And Market Analysis, Lab-to-market Project 2/2015.  - .  . 
Faridah Che In, Norazura Ahmed,shavin Bhullar, Suriati Ismail, Nik Mohd Hazrul Nik Hashim (project Coordinator/supervisor).  (2015).  Technical Report, Miracle Collagen Stick, New Product Development And Market Analysis, Lab-to-market Project 2/2015.  - .  . 
Rika Mulia, Juliana Saleh, Nadia Nadira Mohd Norsiman, Shahela Sultana Chowdhury, Nik Mohd Hazrul Nik Hashim (project Coordinator/supervisor).  (2014).  Technical Report, Entrap Bullet Proof Vest, New Product Development And Market Analysis, Lab-to-market Project 1/2014.  - .  . 
Johari Tarmuji, Chan Wei Wei, Wong Poh Yee, Anas Abul Karem, Nik Mohd Hazrul Nik Hashim (project Coordinator/supervisor).  (2014).  Technical Report, Halal Hydrolyzed Collagen, New Product Development And Market Analysis, Lab-to-market, Project 1/2014.  - .  . 
Nik Mohd Hazrul Nik Hashim.  (2014).  Portfolio Pengajaran Berkesan, Anugerah Akademik Negara, Kementerian Pendidikan Malaysia.  - .  . 
Nurul Artikah Mohd Shamsuddin, Mohammad Nur-a-alam, Md Refathuzzaman, Muhammad Fadhil Mohd Faisal, Nik Mohd Hazrul Nik Hashim (project Coordinator/supervisor).  (2014).  Technical Report : Solar 360, New Product Development & Market Analysis, Lab-to-market Project 2/2014.  - .  . 
Angela Tan An Ji, Goh Hui Beng, Nik Izzaty Najian, Wee Geot Fang, Nik Mohd Hazrul Nik Hashim (project Coordinator/supervisor).  (2014).  Technical Report: Greenfinity X-solar Charger: New Product Development And Market Analysis, Lab-to-market Project 2/2014.  - .  . 
Too Lap Weng, Hoo Pui Yee, Nadzrin Azri Nor Azmi, Alexander Gustaf Fridolf, Najeeb Ullah, Nik Mohd Hazrul Nik Hashim (project Coordinator/supervisor).  (2014).  Technical Report, Stegood Slimming Supplement, New Product Development And Market Analysis, Lab-to-market Project 2/2014.  - .  . 
Rajeswari Karuppian, Yanti Yusop, Arrif Fikri Azhari, Muhammad Rizal Habibi, Mohd Syahril Abdul Ghani, Nik Mohd Hazrul Nik Hashim (project Coordinator/supervisor).  (2014).  Technical Report, Potentiometer Biosensor Arowana Sense, New Product Development And Market Analysis, Lab-to-market Project 2/2014.  - .  . 
Nahid Miri, Noor Azlina Ishak, Vina Tong Mei Hwee, Nik Mohd Hazrul Nik Hashim (project Coordinator/supervisor).  (2014).  Technical Report, Seafood Potentiometer Bio-sensor, New Product Development And Market Analysis, Lab-to Market Project 1/2014.  - .  . 
Ameet Pandit, Nik Mohd Hazrul Nik Hashim.  (2013).  Perceived Risk And Consumer Decision Making: Examining The Moderating Influence Of Cultural Dimensions.  - Anzmac Annual Conference 2013.  . 
Bidit Dey, Ameet Pandit, Nik Mohd Hazrul Nik Hashim.  (2013).  The Co-creation Of Value At The Bottom Of The Pyramid: A Case Study On Bangladeshi Farmers` Appropriation Of Mobile Telephony.  - Academy Of Marketing Conference 2013.  . 
Nik Mohd Hazrul Nik Hashim.  (2010).  Memberi Keutamaan Kepada Pelanggan.  - Tawajjuh-buletin Rasmi Koperasi Hati Emas Klang Berhad (sudut Ekonomi Dan Perniagaan).  . 
PROJEK PENYELIDIKAN / RESEARCH PROJECT
(Tajuk),(Peranan),(Tempoh),(Tahap)

Aktif

The influence of AI-powered chatbots and AI-enabled voice assistants on tourism web continuance usage intention in Malaysia: The moderating role of web atmospherics , Ketua Projek , 01-01-2024 sehingga 31-12-2024 , Kebangsaan
The Impact of Organizational Change on The Sustainability Performance of Higher Education Institutions; Mediating Role of Transformational Leadership , Penyelidik Bersama , 01-01-2024 sehingga 31-12-2024 , Kebangsaan
A Study of Malaysian firms` marketing analytics capability on achieving sustainable competitive marketing performance: A Dynamic Capability Theory perspective , Penyelidik Bersama , 01-10-2023 sehingga 30-09-2025 , Kebangsaan
Kelestarian Perpustakaan di UKM sebagai sebuah Perpustakaan Akademik di Era Letusan Maklumat dan Ekonomi berasaskan Pengetahuan , Penyelidik Bersama , 01-10-2023 sehingga 30-09-2024 , Universiti
The Influence of Financial Literacy on the Intention to Subscribe Private Retirement Scheme (PRS) among Private Sector Employees & the Self-employed in Klang Valley , Penyelidik Bersama , 01-10-2022 sehingga 30-09-2024 , Kebangsaan

Tamat

Is Greenwashing causing Consumers to Avoid buying Organic Foods? The Mediating Roles of Green Perceived Risk and Skepticism and the Moderating Role of Green Literacy , Ketua Projek , 01-06-2023 sehingga 31-12-2023 , Kebangsaan
The Effect of Personalisation on Repurchase Intention and Brand Identification during Covid-19 Crisis Pandemic: Do Employee Friendliness and Customer Motivation Still Matter? , Ketua Projek , 01-10-2021 sehingga 31-12-2022 , Kebangsaan
Factors Influencing Compulsive Buying Behaviour among Malaysian Consumers: An Empirical Investigation of Antecedents and Moderators , Ketua Projek , 01-01-2019 sehingga 30-09-2021 , Kebangsaan
Essential Insights into Consumerology and Brands , Ketua Projek , 01-01-2018 sehingga 30-06-2019 , Kebangsaan
Packaging and Consumer Response Behavior: A Multi-dimensional Perspective , Ketua Projek , 18-09-2014 sehingga 17-09-2015 , Universiti
Exploring Success Factors: Public Sector Development Capabilities and Government Innovation Initiatives , Ketua Projek , 01-06-2012 sehingga 30-11-2015 , Kebangsaan
Successful Product rollouts: A Comparison between Sequential and Simultaneous Launch Strategies , Ketua Projek , 01-07-2006 sehingga 30-04-2009 , Antarabangsa
Relationship Between Social Capital and Business Performance in Urban Informal Sector: The Case of SMEs in Dar es Salaam, Tanzania , Penyelidik Bersama , 01-10-2021 sehingga 31-12-2022 , Antarabangsa
The Impact of Organizational Resilience on Travel Agency Corporate Sustainability Post Covid19: The Moderating Roles of Government Initiatives , Penyelidik Bersama , 01-10-2021 sehingga 30-09-2022 , Kebangsaan
Strategi Perniagaam Berteraskan Perkhidmatan Bersepadu , Penyelidik Bersama , 15-06-2015 sehingga 30-09-2016 , Universiti
Pembangunan Strategi Perkhidmatan Bersepadu , Penyelidik Bersama , 01-04-2014 sehingga 31-03-2015 , Universiti
PROGRAM PEMBANGUNAN STRATEGI PERNIAGAAN PERKHIDMATAN , Penyelidik Bersama , 01-01-2013 sehingga 31-03-2014 , Universiti
Incorporating Islamic Principles in Customer Brand Trust in An Online Environment , Penyelidik Bersama , 04-04-2012 sehingga 03-04-2014 , Kebangsaan
ANUGERAH DAN PENGURUSAN / AWARD AND STEWARDSHIP
(Nama Anugerah/Pentadbiran),(Institusi Penganugerahan),(Tahun)

Anugerah UKM

Anugerah Perkhidmatan Cemerlang , 2003
Anugerah Perkhidmatan 20 Tahun / Anugerah Perkhidmatan 20 Tahun , 2019

Anugerah-anugerah Lain

Anugerah Pengajar Cemerlang , 2023
Anugerah Kualiti UKM-GSB , 2023
Anugerah Pengajar Cemerlang , 2023
AWARD IN INNOVATION IN EDUCATION AND TEACHING , 2023
Certificate of Achievement , 2023
Anugerah Pengajar Cemerlang , 2014
Anugerah Pengajar Cemerlang , 2014
KHIDMAT SOSIAL / SOCIAL @ PUBLIC ENGAGEMENT
(Sumbangan),(Tempoh),(Peringkat)

Khidmat Luar

Panel Penilai Kolokium Kedoktoran Semester 2 Sesi Akademik 2019-2020 , 09-09-2020 sehingga 09-09-2020 , Kebangsaan
Jawatankuasa Penilaian Dalaman Geran Public_Private Research Network (PPRN) , 26-08-2020 sehingga 26-08-2020 , Kebangsaan
Panel Penilai Tetap Dana Inovasi UKM Fasa 3/2020 Bil 2 , 16-12-2020 sehingga 16-12-2020 , Kebangsaan
High Impact Research Workshop , 16-03-2021 sehingga 17-03-2021 , Kebangsaan
Assessor for Doctorate of Business Administration , 15-04-2021 sehingga 14-04-2022 , Antarabangsa
Research Fellow and Mentor , 01-06-2021 sehingga 31-05-2022 , Antarabangsa
Using Moderators to Get into the Top Journals , 12-03-2021 sehingga 12-03-2021 , Antarabangsa
Research Workshops , 05-01-2021 sehingga 31-12-2022 , Antarabangsa
Research Workshops (April-Dec 2021) , 02-04-2021 sehingga 12-12-2021 , Kebangsaan
Conceptual Publication Workshop , 23-11-2021 sehingga 23-11-2021 , Antarabangsa
MBA Project (The Hidden Hunger Project) , 01-02-2021 sehingga 30-04-2021 , Kebangsaan
Research Mentor and Coach , 01-01-2022 sehingga 31-05-2022 , Antarabangsa
Research Fellow , 01-01-2022 sehingga 31-05-2023 , Antarabangsa
Tetamu Khas Pesta Buku Antarabangsa KL 2022 , 03-06-2022 sehingga 12-06-2022 , Antarabangsa
Penghargaan sebagai Trainer , 01-01-2022 sehingga 04-12-2022 , Antarabangsa
Novel Research Approach (NRA) Workshops , 15-01-2022 sehingga 04-12-2022 , Antarabangsa
Research Collaboration , 01-10-2022 sehingga 30-09-2024 , Kebangsaan
Data Analysis and Publication Workshop , 18-09-2022 sehingga 18-09-2022 , Kebangsaan
Research Workshop , 19-02-2022 sehingga 27-02-2022 , Kebangsaan
Research Workshops , 19-08-2022 sehingga 21-08-2022 , Kebangsaan
Research Workshop , 17-09-2022 sehingga 08-10-2022 , Kebangsaan
Research Workshop , 15-01-2022 sehingga 30-01-2022 , Kebangsaan
Research Workshop , 27-11-2022 sehingga 04-12-2022 , Kebangsaan
Research Collaboration , 01-10-2022 sehingga 30-09-2024 , Kebangsaan
Penilai Geran , 13-04-2023 sehingga 13-04-2023 , Kebangsaan
Penilai Kolokium PhD , 21-03-2023 sehingga 21-03-2023 , Kebangsaan
Research Collaboration , 18-09-2023 sehingga 17-09-2024 , Kebangsaan
Anugerah Pengajar Cemerlang , 12-12-2023 sehingga 01-01-1970 , Antarabangsa
AWARD IN INNOVATION IN EDUCATION AND TEACHING , 12-12-2023 sehingga 01-01-1970 , Antarabangsa
Novel Research Approach Workshop: Strategies for Streamlining Library and IT Research , 05-12-2023 sehingga 15-12-2023 , Kebangsaan
Research Workshop , 14-01-2023 sehingga 15-01-2023 , Antarabangsa
Research Workshop , 28-01-2023 sehingga 05-02-2023 , Antarabangsa
Research Workshop , 18-06-2023 sehingga 02-07-2023 , Antarabangsa
Research Workshop , 27-08-2024 sehingga 03-09-2023 , Antarabangsa
Doctoral Research Workshop , 27-11-2023 sehingga 04-12-2023 , Antarabangsa
Doctoral colloquium , 05-09-2023 sehingga 05-12-2023 , Kebangsaan
Universiti Malaysia Perlis , 07-11-2023 sehingga 07-11-2023 , Kebangsaan
Research Workshops , 01-01-2023 sehingga 10-12-2023 , Antarabangsa
2ND INTERNATIONAL MUAMALAT CONFERENCE (I-MAC II) , 30-10-2023 sehingga 31-10-2023 , Antarabangsa
Research Methedology 1 , 29-04-2023 sehingga 29-04-2023 , Kebangsaan
Research Methedology 1 , 04-11-2023 sehingga 04-11-2023 , Kebangsaan
Research Methedology 2 , 30-04-2023 sehingga 30-04-2023 , Kebangsaan
Research Methodology 2 , 09-12-2023 sehingga 09-12-2023 , Kebangsaan
Certificate of Achievement , 27-11-2023 sehingga 01-01-1970 , Kebangsaan
Research Methodology 2 , 03-07-2023 sehingga 03-07-2023 , Kebangsaan
Anugerah Pengajar Cemerlang , 19-12-2023 sehingga 01-01-1970 , Antarabangsa

Khidmat Dalam

Gugusan Sastera- Sukan Staf Antara Gugusan UKM 2014 , 06-06-2014 sehingga 16-06-2014 , Universiti
JAWATANKUASA PEMERIKSA SISWAZAH DAN PEPERIKSAAN LISAN , 01-01-2020 sehingga 31-12-2020 , Fakulti / Institut / Pusat Perkhidmatan
Jawatankuasa Kerja Semakan dan Dokumentasi Akreditasi AACSB , 01-01-2018 sehingga 14-09-2019 , Fakulti / Institut / Pusat Perkhidmatan
Jawatankuasa Keselamatan dan Kesihatan Pekerjaan , 22-04-2013 sehingga 21-04-2015 , Fakulti / Institut / Pusat Perkhidmatan
Jawatankuasa Laman Web dan ICT , 12-09-2014 sehingga 11-09-2016 , Fakulti / Institut / Pusat Perkhidmatan
Jawatankuasa Pembangunan Pelajar dan Pengajaran-Pembelajaran UKM-GSB , 15-01-2013 sehingga 14-01-2015 , Universiti
Jawatankuasa Pemeriksa Siswazah UKM-GSB , 03-01-2022 sehingga 31-12-2022 , Fakulti / Institut / Pusat Perkhidmatan
Jawatankuasa Pengajian Siswazah UKM-GSB , 21-03-2016 sehingga 31-12-2017 , Fakulti / Institut / Pusat Perkhidmatan
Jawatankuasa Penyediaan Laporan Malaysia Top Business School (MTBS) , 01-10-2020 sehingga 31-12-2021 , Fakulti / Institut / Pusat Perkhidmatan
Jurnal Pengurusan , 03-06-2013 sehingga 31-12-2018 , Fakulti / Institut / Pusat Perkhidmatan
Kolokium Kedoktoran Semester 1 Sesi Akademik 2022-2023 , 21-03-2023 sehingga 22-03-2023 , Fakulti / Institut / Pusat Perkhidmatan
Kolokium Kedoktoran Semester 2 Sesi Akademik 2022-2023 , 05-09-2023 sehingga 06-09-2023 , Fakulti / Institut / Pusat Perkhidmatan
MESYUARAT JAWATANKUASA PEPERIKSAAN LISAN UKM-GRADUATE SCHOOL OF BUSINESS , 01-01-2021 sehingga 31-12-2021 , Fakulti / Institut / Pusat Perkhidmatan
PANEL PENILAI DANA INOVASI FASA 3/2020 BIL 2 , 16-12-2020 sehingga 16-12-2020 , Fakulti / Institut / Pusat Perkhidmatan
Pemeriksa Siswazah , 01-01-2020 sehingga 31-12-2020 , Fakulti / Institut / Pusat Perkhidmatan
Pengajian Siswazah , 01-01-2020 sehingga 31-12-2020 , Fakulti / Institut / Pusat Perkhidmatan
Pengambilan & Temuduga Pelajar , 01-01-2020 sehingga 31-12-2020 , Fakulti / Institut / Pusat Perkhidmatan
Pengurusan & Semakan Kurikulum Program Pengajian , 19-10-2020 sehingga 18-10-2021 , Fakulti / Institut / Pusat Perkhidmatan
Penilaian Dana Inovasi UKM Bil 2 Fasa 2/2017 , 09-11-2017 sehingga 09-11-2017 , Universiti
Penilaian Geran Penyelidikan UKM-GSB 2024 , 05-01-2024 sehingga 31-12-2024 , Pusat Pengajian / Jabatan / Pusat Penyelidikan / Unit
Penyelaras Kursus MBA , 20-10-2022 sehingga 19-10-2024 , Fakulti / Institut / Pusat Perkhidmatan
Perbarisan Sukan Tahunan Gugusan Sastera Tahun 2014 , 18-06-2014 sehingga 18-06-2014 , Universiti
Program Sambutan Maulidur Rasul Tahun 2022 , 15-11-2022 sehingga 15-11-2022 , Fakulti / Institut / Pusat Perkhidmatan
Projek MBA , 01-01-2020 sehingga 31-12-2020 , Fakulti / Institut / Pusat Perkhidmatan
Semakan Semula & Dokumentasi Akreditasi AACSB UKM-GSB , 02-01-2020 sehingga 02-01-2021 , Universiti
UKM-GSB International Conference on Research, Innovation and Social Entrepreneurship (Ic-RISE) 2020 , 17-02-2020 sehingga 20-11-2020 , Fakulti / Institut / Pusat Perkhidmatan