Untuk Kegunaan UKM sahaja

For UKM use only

Curriculum Vitae


MAKLUMAT ASAS

PROF. DR. NOR ASIAH BINTI OMAR

PENSYARAH UNIVERSITI
PUSAT KAJIAN PENCIPTAAN NILAI & KESEJAHTERAAN INSAN (INSAN)
No.rasmi UKM : 03 8921 5555
BIOGRAFI /BIOGRAPHY

I am an Associate Professor of Marketing at the Faculty of Economics and Management, Universiti Kebangsaan Malaysia. Prior to joining UKM, I served as a Senior Lecturer in Marketing, University Tun Abdul Razak, Malaysia. I have several years of experience in the retail industry before joining the academic profession in 1999. I received my Ph.D. in Relationship Marketing from University Technology Mara, Malaysia (UiTM) and currently, I teach Marketing related courses and innovation at the undergraduate and postgraduate levels. My main research focus is consumer behavior, branding, value co-creation, small and medium-sized enterprise (SMEs), and service marketing. My research work has appeared in several academic journals which include The Service Industry Journal, Journal of Food Products Marketing, Renewable Energy, International Journal of Retail and Distribution Management, Journal of Islamic Marketing, and Journal of Business Economics and Management, Journal of Relationship Marketing, Measuring Business Excellence and UKM Journal of Management. I have also authored several books and book chapters relating to retail marketing. I have collaborated with reputable companies from various disciplines of business through various consultancy projects. To date, my consulting experience includes research conducted for companies such as Majlis Amanah Rakyat (MARA), Rural Capital Bhd, Malaysia Innovation Foundation (YIM), and Asian Institute of Finance. Besides, consultancy works, I am actively involved in various research grants ranging from short term grants, research university (RU) grants, MRUN, FRGS, up to externally funded research grants like the MARA Research Grant Scheme (SGPM).

KELAYAKAN AKADEMIK / ACADEMIC QUALIFICATION
(Bidang Pengajian),(Peringkat),(Institusi),(Tahun)
Doktor Falsafah , UNIVERSITI TEKNOLOGI MARA , 2008
Sarjana , UNIVERSITY TUNKU ABDUL RAHMAN , 2001
PENGURUSAN PERNIAGAAN , Sarjana Muda , INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA , 1998
KEPAKARAN / EXPERTISE
SOCIAL SCIENCES - BUSINESS[INCL. ACCOUNTING,FINANCE & MARKETING] (Marketing: Consumer Behavior, Service Marketing, Branding, Value co-creation, and Entrepreneurship)
PENERBITAN TERKINI / LATEST PUBLICATION

Penerbitan Berimpak Tinggi

Taslima Jannat, Syed Shah Alam, Yi Hui Ho, Nor Asiah Omar, Chieh Yu Lin.  (2022).  Can Corporate Ethics Programs Reduce Unethical Behavior Threat Appraisal Or Coping Appraisal.  - Journal Of Business Ethics.  37-53. 
Taslima Jannat, Syed Shah Alam, Yi-hui Ho, Nor Asiah Omar, Chieh-yu Lin.  (2022).  Can Corporate Ethics Programs Reduce Unethical Behavior? Threat Appraisal Or Coping Appraisal.  - Journal Of Business Ethics.  37-53. 
Nor Asiah Omar, Hasnan Md. Aris, Muhamad Azrin Nazri, Taslima Jannat, Syed Shah Alam.  (2022).  Does The Relationship Marketing Orientation Of An Entrepreneur Support Agency Improve Performance? Evidence From Small And Medium Size Enterprises In Malaysia.  - Plos One.  1-24. 
The Panic Buying Behavior Of Consumers During The Covid-19 Pandemic: Examining The Influences Of Uncertainty, Perceptions Of Severity, Perceptions Of Scarcity, And Anxiety.  (2021).  The Panic Buying Behavior Of Consumers During The Covid-19 Pandemic: Examining The Influences Of Uncertainty, Perceptions Of Severity, Perceptions Of Scarcity, And Anxiety.  - Journal Of Retailing And Consumer Services.  1-12. 
Aishath Lahath, Nor Asiah Omar, Mohd Helmi Ali, Ming-lang Tseng, Zaleha Yazid.  (2021).  Exploring Food Waste During The Covid-19 Pandemic Among Malaysian Consumers: The Effect Of Social Media, Neuroticism, And Impulse Buying On Food Waste.  - Sustainable Production And Consumption.  519-531. 
Nor Asiah Omar, Nor Liza Abdullah, Zuraidah Zainol, Muhamad Azrin Nazri.  (2021).  Consumers Responsiveness Towards Contaminated Canned Sardine In Malaysia: Does Perceived Severity Matter.  - Food Control.  1-9. 
Muhammad Adzran Che Mustapa, Mohamed Faizal Noor Batcha, Latifah Amin, Ahmad Firdhaus Arham, Zurina Mahadi, Noor Ashikin Mohamed Yusoff, Mashitoh Yaacob, Nor Asiah Omar, Wan Hirwani Wan Hussain.  (2021).  Farmers' Attitudes Towards Gm Crops And Their Predictors.  - Journal Of The Science Of Food And Agriculture.  5457-5468. 
Syed Shah Alam, Maisarah Ahmad, Yi Hui Ho, Nor Asiah Omar, Chieh Yu Lin.  (2020).  Applying An Extended Theory Of Planned Behavior To Sustainable Food Consumption.  - Sustainability.  1-14. 
Muhamad Azrin Nazri, Nor Asiah Omar, Aini Aman, Abu Hanifah Ayob, Nur Ainna Ramli.  (2020).  Corporate Social Responsibility And Business Performance In Takaful Agencies: The Moderating Role Of Objective Environment.  - Sustainability.  1-18. 
Syed Shah Alam, Nik Hazrul Nik Hashim, Mamunur Rashid, Nor Asiah Omar, Nilufar Ahsan, Md Daud Ismail.  (2014).  Small-scale Households Renewable Energy Usage Intention: Theoretical Development And Empirical Settings.  - Renewable Energy.  255-263. 
Nor Asiah Omar, Syed Shah Alam, Norzalita Abdul Aziz, Muhamad Azrin Nazri.  (2011).  Retail Loyalty Programs In Malaysia:the Relationship Of Equity, Value, Satisfaction, Trust, And Loyalty Among Cardholders.  - Journal Of Business Economics And Management.  12(2):332-352. 

Penerbitan WOS

Nor Asiah Omar, Ahmad Sabri Kassim, Syed Shah Alam, Zuraidah Zainol.  (2021).  Perceived Retailer Innovativeness And Brand Equity: Mediation Of Consumer Engagement.  - The Service Industries Journal.  355-381. 
Syed S. Alam, Chieh-yu Lin, Maisarah Ahmad, Nor Asiah Omar, Mohd Helmi Ali.  (2019).  Factors Affecting Energy-efficient Household Products Buying Intention: Empirical Study.  - Environmental And Climate Technologies.  84-97. 
Nor Asiah Omar, Najeeb Ullah Shah, Norhafizah Abu Hasan, Mohd Helmi Ali.  (2019).  The Influence Of Self-efficacy, Motivation, And Independence On Students Entrepreneurial Intentions.  - Journal Of Nusantara Studies (jonus).  1-28. 
Nor Asiah Omar, Muhamad Azrin Nazri, Zuraidah Zainol, Mohd Helmi, Syed Shah Alam.  (2019).  Perceived Severity On Halal Violation: Csr And Consumer Boycott.  - South East Asian Journal Of Management.  183-200. 
Syadiyah Abdul Shukor, Nor Asiah Omar.  (2019).  Susceptibility To Interpersonal Influence Among Young Adult Muslims.  - Journal Of Nusantara Studies.  247-264. 
Nor Asiah Omar, Muhamad Azrin Nazri, Suhaily Ramly, Zuraidah Zainol.  (2018).  Does Psychological Contract Violation Moderate The Impact Of Severity And Recovery Satisfaction On Boycott? An Analysis Of Halal Violation.  - Journal Of Food Products Marketing. 
Mohd Helmi Ali, Azman Ismail, Syed Shah Alam, Zafir Mohd Makhbul, Nor Asiah Omar.  (2018).  Exploring The Theory Of Planned Behaviour (tpb) In Relation To A Halal Food Scandal: The Malaysia Cadbury Chocolate Case.  - International Food Research Journal.  79-86. 
Nor Asiah Omar, Zuraidah Zainol, Chan Kuan Thye, Nordiana Ahmad Nordin, Muhamad Azrin Nazri.  (2017).  Halal Violation Episode: Does Severity And Trust Recovery Impact Negative Consumption Behavior?.  - Journal Of Islamic Marketing.  686-710. 
Suhaily Mohd Ramly, Nor Asiah Omar.  (2017).  Exploring The Influence Of Store Attributes On Customer Experience And Customer Engagement.  - International Journal Of Retail & Distribution Management.  1138-1158. 
Norzalita A. Aziz, Nor Asiah Omar.  (2013).  Exploring The Effect Of Internet Marketing Orientation, Learning Orientation And Market Orientation On Innovativeness And Performance: Sme (exporters) Perspectives.  - Journal Of Business Economics And Management.  14(1):S257-278. 

Penerbitan SCOPUS/ERA

Zuraidah Zainol, Nor Asiah Omar, Zuraini Zainol, Suzyanty Mohd Shokory, Bahijah Abas.  (2022).  The Effect Of Spending Distribution On Financial Well-being Among Young Working Women.  - Journal Of Distribution Science.  1-9. 
Mohd Helmi Ali, Mohammad Iranmanesh, Kim Hua Tan, Suhaiza Zailani, Nor Asiah Omar.  (2022).  Impact Of Supply Chain Integration On Halal Food Supply Chain Integrity And Food Quality Performance.  - Journal Of Islamic Marketing.  1515-1534. 
Zuraidah Zainol, Nor Asiah Omar, Zuraini Zainol, Suzyanty Mohd Shokory, Bahijah Abas.  (2022).  Spending Pattern And Financial Well-being Between Married And Unmarried Women.  - Hong Kong Journal Of Social Sciences.  319-327. 
Xu Ye, Shimin Huang, Rong Hou, Nor Asiah Omar.  (2022).  The Influence Of Online Festival Marketing On Consumers Irrational Consumption From The Perspective Of Communication Ceremony Taking Tmalls Double Eleven As An Example.  - Journal Of Management Information And Decision Sciences.  1-11. 
Taslima Jannat, Syed Shah Alam, Yi Hui Ho, Nor Asiah Omar, Chieh Yu Lin.  (2022).  Can Corporate Ethics Programs Reduce Unethical Behavior Threat Appraisal Or Coping Appraisal.  - Journal Of Business Ethics.  37-53. 
Taslima Jannat, Syed Shah Alam, Yi-hui Ho, Nor Asiah Omar, Chieh-yu Lin.  (2022).  Can Corporate Ethics Programs Reduce Unethical Behavior? Threat Appraisal Or Coping Appraisal.  - Journal Of Business Ethics.  37-53. 
Nor Asiah Omar, Hasnan Md. Aris, Muhamad Azrin Nazri, Taslima Jannat, Syed Shah Alam.  (2022).  Does The Relationship Marketing Orientation Of An Entrepreneur Support Agency Improve Performance? Evidence From Small And Medium Size Enterprises In Malaysia.  - Plos One.  1-24. 
Abu H Ayob, Siti Daleela Mohd Wahid, Nor Asiah Omar.  (2022).  Does Personality Influence The Frequency Of Online Purchase Behavior?.  - International Journal Of Online Marketing.  1-15. 
Muhamad Azrin Nazri, Nor Asiah Omar, Suhaily Mohd Ramly, Siti Ngayesah Ab Hamid, Azreen Jihan Che Mohd Hashim.  (2021).  Analysis The Influence Of Perceived Scarcity, Negative Feelings, And Status Consumption On Food Waste Among Consumers.  - Journal Of Environmental Treatment Techniques.  33-36. 
Syed Shah Alam, Chieh-yu Lin, Mohd Helmi Ali, Nor Asiah Omar, Mohammad Masukujjaman.  (2021).  Working Adults` Buying Intention Through Online Social Network: An Empirical Study In Malaysia.  - International Journal Of Technology And Human Interaction.  92-116. 
Aishath Lahath, Nor Asiah Omar, Mohd Helmi Ali, Ming-lang Tseng, Zaleha Yazid.  (2021).  Exploring Food Waste During The Covid-19 Pandemic Among Malaysian Consumers: The Effect Of Social Media, Neuroticism, And Impulse Buying On Food Waste.  - Sustainable Production And Consumption.  519-531. 
Nur Aqilah Hazirah Mohd Anim, Nor Asiah Omar.  (2021).  Does Gamification Work In A Serious Context? The Influence Of Gamification, Utilitarian, And Hedonic Features In The Community-based Crowdfunding Platform.  - Geografia Malaysian Journal Of Society And Space.  79-92. 
Muhammad Adzran Che Mustapa, Mohamed Faizal Noor Batcha, Latifah Amin, Ahmad Firdhaus Arham, Zurina Mahadi, Noor Ashikin Mohamed Yusoff, Mashitoh Yaacob, Nor Asiah Omar, Wan Hirwani Wan Hussain.  (2021).  Farmers' Attitudes Towards Gm Crops And Their Predictors.  - Journal Of The Science Of Food And Agriculture.  5457-5468. 
Nor Asiah Omar, Nor Liza Abdullah, Zuraidah Zainol, Muhamad Azrin Nazri.  (2021).  Consumers Responsiveness Towards Contaminated Canned Sardine In Malaysia: Does Perceived Severity Matter.  - Food Control.  1-9. 
Nor Asiah Omar, Ahmad Sabri Kassim, Syed Shah Alam, Zuraidah Zainol.  (2021).  Perceived Retailer Innovativeness And Brand Equity: Mediation Of Consumer Engagement.  - The Service Industries Journal.  355-381. 
The Panic Buying Behavior Of Consumers During The Covid-19 Pandemic: Examining The Influences Of Uncertainty, Perceptions Of Severity, Perceptions Of Scarcity, And Anxiety.  (2021).  The Panic Buying Behavior Of Consumers During The Covid-19 Pandemic: Examining The Influences Of Uncertainty, Perceptions Of Severity, Perceptions Of Scarcity, And Anxiety.  - Journal Of Retailing And Consumer Services.  1-12. 
Nor Asiah Omar, Ahmad Sabri Kassim, Muhamad Azrin Nazri, Noor Hasni Juhdi.  (2021).  The Effect Of Retailers Perceived Service Innovation And Value Co-creation Behavior On Smes Brand Equity.  - Journal Of Environmental Treatment Techniques.  65-71. 
Syed Shah Alam, Mohd Helmi Ali, Nor Asiah Omar, Wan Mohd Hirwani Wan Hussain.  (2020).  Customer Satisfaction In Online Shopping In Growing Markets: An Empirical Study.  - International Journal Of Asian Business And Information Management.  78-91. 
Taslima Jannat, Nor Asiah Omar, Muhamad Azrin Nazri.  (2020).  Analysing The Mediating Effects Of Job Satisfaction And Dissatisfaction On Employee Voluntary Turnover Intention.  - Jurnal Pengurusan.  1-13. 
Muhamad Azrin Nazri, Nor Asiah Omar, Aini Aman, Abu Hanifah Ayob, Nur Ainna Ramli.  (2020).  Corporate Social Responsibility And Business Performance In Takaful Agencies: The Moderating Role Of Objective Environment.  - Sustainability.  1-18. 
Syed Shah Alam, Maisarah Ahmad, Yi Hui Ho, Nor Asiah Omar, Chieh Yu Lin.  (2020).  Applying An Extended Theory Of Planned Behavior To Sustainable Food Consumption.  - Sustainability.  1-14. 
Chui Seong Lim, Nor Asiah Omar.  (2019).  Social Intention Model The Effect Of Self And Social Facets On Students Social Intention.  - International Journal Of Economics And Management.  217-230. 
Syed S. Alam, Chieh-yu Lin, Maisarah Ahmad, Nor Asiah Omar, Mohd Helmi Ali.  (2019).  Factors Affecting Energy-efficient Household Products Buying Intention: Empirical Study.  - Environmental And Climate Technologies.  84-97. 
Aisyah Abdul Rahman, Abu Hanifah Ayob, Mohd Helmi Ali, Nor Asiah Omar, Rasidah Arshad, Azlina Ahmad, Norliza Abdullah, Rosmah Mat Isa, Sofiah Md Auzair, Zafir Khan Mohamed Makhbul, Arif Mohd Sham, Muhammad Asri Abd Ghani.  (2019).  Jurnal Pengurusan.  - Jurnal Pengurusan.  1-181. 
Mohd Helmi Ali, Syed Shah Alam, Shifa Mohd Nor, Syajarul Imna Mohd Amin, Nor Asiah Omar.  (2019).  Elucidation Of Supply Chain Integration In Halal Food Industry.  - Malaysian Applied Biology.  71-76. 
Zuraidah Zainol, Rusliza Yahaya, Juliana Osman & Nor Asiah Omar.  (2019).  The Effect Of Health Knowledge, Nutrition Label Use And Attitude Towards Nutrition Label On Healthy Food Choice Among Malaysian Consumer.  - International Journal Of Academic Research In Business And Social Science.  1327-1352. 
Aisyah Abdul Rahman, Abu Hanifah Ayob, Mohd Helmi Ali, Nor Asiah Omar, Rasidah Arshad, Azlina Ahmad, Norliza Abdullah, Rosmah Mat Isa, Sofiah Md Auzair, Zafir Khan Mohamed Makhbul, Arif Mohd Sham, Muhammad Asri Abd Ghani.  (2019).  Jurnal Pengurusan.  - Jurnal Pengurusan.  1-169. 
Aisyah Abdul Rahman, Abu Hanifah Ayob, Mohd Helmi Ali, Nor Asiah Omar, Rasidah Arshad, Azlina Ahmad, Nor Liza Abdullah, Rosmah Mat Isa, Sofiah Md. Auzair, Zafir Khan Mohamed Makhbul, Arif Mohd Sham Muhamad Asri Abd Ghani.  (2019).  Jurnal Pengurusan.  - Jurnal Pengurusan.  1-190. 
Mohd Helmi Ali, Azman Ismail, Syed Shah Alam, Zafir Mohd Makhbul, Nor Asiah Omar.  (2018).  Exploring The Theory Of Planned Behaviour (tpb) In Relation To A Halal Food Scandal: The Malaysia Cadbury Chocolate Case.  - International Food Research Journal.  79-86. 
Zizah Che Senik, Ridzuan Md Sham, Shifa Mohd Nor, Nor Asiah Omar.  (2018).  International Entrepreneurship Orientation And Internationalization Of Engineer-entrepreneurs.  - International Journal Of Business And Management Science. 
Syed Shah Alam, Nor Ghani Md Nor, Mohd Helmi Ali, Nor Asiah Omar, Che Aniza Che Wel.  (2018).  Relationship Between Entrepreneurs Traits And Cloud Computing Adoption Among Malay-owned Smes In Malaysia.  - Cuadernos De Gestion. 
Zuraidah Zainol, Rusliza Yahaya, Juliana Osman, Nor Asiah Omar, Mohamad Rohieszan Ramdan, Nurul Fadly.  (2018).  The Role Of Nutrition Label Among Malaysian Consumer: A Preliminary Review.  - International Journal Of Academic Research In Business And Social Sciences. 
Nor Asiah Omar, Ahmad Sabri Kassim, Muhamad Azrin Nazri, Farhana Sidek.  (2018).  The Impact Of Customer Value Co-creation And Relationship Quality On Relationship Equity: Personality Traits As A Moderator.  - Jurnal Pengurusan. 
Najeeb Ullah Shah, Nik Mohd Hazrul Nik Hashim, Nor Asiah Omar.  (2018).  Credence And Personal Factors As A Direct Cause Of Brand Extension Evaluation: Does Perceived Fit Matter?.  - Malaysia Journal Of Consumer And Family Economics. 
Nik Mohd Hazrul Nik Hashim, Najeeb Ullah Shah, Nor Asiah Omar.  (2018).  Does Counterfeit Product Quality Lead To Involvement And Purchase Intentions? The Moderating Effects Of Brand Image And Social Interaction.  - International Journal Of Economics And Management. 
Nor Asiah Omar, Ahmad Sabri Kassim, Suhaily Mohd Ramly, Muhamad Azrin Nazri, Syed Shah Alam, Zizah Che Senik.  (2018).  How Buyer Relationship Influences Value: Co-creation: The Moderating Role Of Personality Traits.  - International Journal Of Business & Management Science. 
Nor Asiah Omar, Muhamad Azrin Nazri, Suhaily Mohd Ramly, Zuraidahzainol.  (2018).  Does Psychological Contract Violation Moderate The Impact Of Severity And Recovery Satisfaction On Boycott An Analysis Of Halal Violation.  - Journal Of Food Products Marketing.  311-327. 
Zizah Che Senik, Ridzuan Md Sham, Shifa Mohd Nor, Nor Asiah Omar.  (2018).  International Entrepreneurship Orientation And Internationalization Of Engineer-entrepreneurs.  - International Journal Of Business And Management Science. 
Syed Shah Alam, Nor Asiah Omar, Ahmad Azmi Mohd Ariffin, Nik Mohd Hazrul Nik Hashim.  (2018).  Integrating Tpb, Tam And Doi Theories: An Empirical Evidence For The Adoption Of Mobile Banking Among Customers In Klang Valley, Malaysia.  - International Journal Of Business And Management Science. 
Muhamad Azrin Nazri, Nor Asiah Omar, Azreen Jihan.  (2018).  Corporate Social Responsibility And Market Orientation: An Integrated Approach Towards Organizational Performance.  - Jurnal Pengurusan. 
Nor Asiah Omar, Muhamad Azrin Nazri, Suhaily Ramly, Zuraidah Zainol.  (2018).  Does Psychological Contract Violation Moderate The Impact Of Severity And Recovery Satisfaction On Boycott? An Analysis Of Halal Violation.  - Journal Of Food Products Marketing. 
Syed Shah Alam, Zizah Che Senik, Nor Asiah Omar, Mohd Helmi Ali.  (2018).  Consumer-based Brand Equity: Relationship Between Country Of Origin And Brand Equity Dimension.  - Jurnal Pengurusan. 
Nor Asiah Omar, Zuraidah Zainol, Chan Kuan Thye, Nordiana Ahmad Nordin, Muhamad Azrin Nazri.  (2017).  Halal Violation Episode: Does Severity And Trust Recovery Impact Negative Consumption Behavior?.  - Journal Of Islamic Marketing.  686-710. 
Suhaily Mohd Ramly, Nor Asiah Omar.  (2017).  Exploring The Influence Of Store Attributes On Customer Experience And Customer Engagement.  - International Journal Of Retail & Distribution Management.  1138-1158. 
Nor Asiah Omar, Muhamad Azrin Nazri, Syed Shah Alam, Mohd Helmi.  (2017).  Consumer Retaliation To Halal Violation Incidents: The Mediating Role Of Trust Recovery.  - Jurnal Pengurusan.  1-21. 
Nor Asiah Omar, Hasnan Md Aris, Muhamad Azrin Nazri.  (2016).  The Effect Of Entrepreneurial Orientation, Innovation Capability And Knowledge Creation On Firm Performance : A Perspective On Small Scale Entrepreneurs.  - Jurnal Pengurusan.  1-23. 
Zuraidah Zainal, Nor Asiah Omar, Juliana Osman, Nurul Fadly.  (2016).  The Effect Of Customer Brand Relationship Investments Dimensions On Customer Engagement In Emerging Markets.  - Journal Of Relationship Marketing.  172-199. 
Nor Asiah Omar, Muhamad Azrin Nazri, Lokhman Hakim Osman, Mhd Suhaimi Ahmad.  (2016).  The Effect Of Demographic Factors On Consumer Intention To Purchase Organic Products In The Klang Valley: An Empirical Study.  - Geografia:malaysian Journal Of Society And Space.  68-82. 
Nor Asiah Omar, Nordiana Ahmad Nordin, Muhamad Azrin Nazri.  (2016).  The Effect Of Recovery Satisfaction, Severity And Psychological Contract Violation Toward Boycott In Halal Violation Incident.  - Malaysian Journal Of Consumer And Family Economics.  127-142. 
Zainol Z., Omar N.a., Osman J., Habidin N.f..  (2016).  The Effect Of Customer-brand Relationship Investments' Dimensions On Customer Engagement In Emerging Markets.  - Journal Of Relationship Marketing.  172-199. 
Suharni Maulan, Nor Asiah Omar, Maisarah Ahmad.  (2016).  Measuring Halal Brand Association (halba) For Islamic Banks.  - Journal Of Islamic Marketing.  1. 
Muhamad Azrin Nazri, Kalsom Abd Wahab, Nor Asiah Omar.  (2015).  The Effect Of Entrepreneurship Orientation Dimensions On Takaful Agency`s Business Performance In Malaysia.  - Jurnal Pengurusan.  1-15. 
Nor Asiah Omar, Suhaily Mohd Ramly, Syed Shah Alam, Muhamad Azrin Nazri.  (2015).  Assessing The Effect Of Loyalty Program Benefits In Satisfaction Loyalty Relationship:evidence From Malaysia.  - Jurnal Pengurusan.  145-159. 
Nor Asiah Omar, Lokhman Hakim Osman, Syed Shah Alam, Abdullah Sanusi.  (2015).  Ecological Conscious Behaviour In Malaysia: The Case Of Environmental Friendly Products.  - Malaysian Journal Of Consumer And Family Economics.  17-34. 
Azman Ismail, Noor Azmi Mohd Zainol, Nor Asiah Omar, Rohani Yusof.  (2015).  Mengurus Keselamatan Malaysia: Peranan Program Pembangunan Kepimpinan Dalam Meningkatkan Prestasi Kerja Pemimpin Tentera.  - Geografia: Malaysian Journal Of Society And Space.  111-122. 
Zuraidah Zainol, Norjaya Mohd. Yasin, Nor Asiah Omar, Nik M. Hazrul Nik Hashim, Juliana Osman.  (2015).  The Effect Of Customer-brand Relationship Investments On Customer Engagement: An Imperative For Sustained.  - Jurnal Pengurusan.  1-18. 
Azhar Ahmad; Mamunar Rashid; Nor Asiah Omar; Syed Shah Alam.  (2014).  Perceptions On Renewable Energy Use In Malaysia: Mediating Role Of Attitude.  - Jurnal Pengurusan.  123-131. 
Zuraidah Zainol, Norjaya Mohd Yasin, Nor Asiah Omar, Nik M. Hazrul Nik Hashim.  (2014).  Determining The Key Factors Of Customer Brand Relationship Investment Dimensions: Insights From Malaysian Mobile Phone Users.  - Journal Of Relationship Marketing.  318-342. 
Nor Asiah, Ruzita Abdul Rahim, Che Aniza Che Wel, Syed Shah Alam.  (2014).  Compulsive Buying And Credit Card Misuse Among Credit Card Holders: The Roles Of Self-esteem, Materialism, Impulsive Buying And Budget Constraint.  - Intagible Capital.  52-74. 
Nor Asiah Omar, Hasni Juhdi, Maisarah Ahmad ,muhamad Azrin Nazri.  (2014).  Factors Influencing Consumers Satisfaction Of Indian Muslim (mamak) Restaurants In Malaysia.  - Malaysian Journal Of Consumer And Family Economics.  11-140. 
Syed Shah Alam, Nik Hazrul Nik Hashim, Mamunur Rashid, Nor Asiah Omar, Nilufar Ahsan, Md Daud Ismail.  (2014).  Small-scale Households Renewable Energy Usage Intention: Theoretical Development And Empirical Settings.  - Renewable Energy.  255-263. 
Alireza Habibi, Sahar Golkari Hagh, Mehdi Hooshmand Bahabadi,sharareh Shahidi Hamedani, Norjaya Mohd Yasin, Nor Asiah Omar.  (2014).  Brand Personality Moderating Effect On Relationship Between Website Quality And Online Trust: Malaysian Online Environment Context.  - Asian Social Science.  210-224. 
Syed Shah Alam,nik Mohd Hazrul Nik Hashim,maisarah Ahmad,che Aniza Che Wel Sallehuddin Mohd Nor,nor Asiah Omar.  (2014).  Negative And Positive Impact Of Internet Addiction On Young Adults: Empericial Study In Malaysia.  - Intangible Capital.  619-638. 
Nor Asiah Omar, Che Aniza Che Wel, Norzalita Abd Aziz, Syed Shah Alam.  (2013).  Investigating The Structural Relationship Between Loyalty Programme Service Quality, Satisfaction And Loyalty For Retail Loyalty Programmes: Evidence From Malaysia.  - Measuring Business Excellence.  17(1):33-50. 
Norzalita A. Aziz, Nor Asiah Omar.  (2013).  Exploring The Effect Of Internet Marketing Orientation, Learning Orientation And Market Orientation On Innovativeness And Performance: Sme (exporters) Perspectives.  - Journal Of Business Economics And Management.  14(1):S257-278. 
Nor Asiah Omar.  (2013).  Meneliti Kesan Tanggungjawab Sosial Korporat Dan Imej Terhadap Kesetiaan Pelanggan Dalam Kalangan Pembeli Barangan Runcit.  - Jurnal Pengurusan.  151-167. 
Nor Asiah Omar, Maisarah Ahmad, Norzalita Abd Aziz, Muhamad Azrin Nazri.  (2013).  An Analysis On The Effect Of Customer Relationship Proneness And Customer Relationship Orientation On "relationship Quality-relationship Outcomes" Of Cardholders In Store Loyalty Program.  - Malaysian Journal Of Consumer And Family Economics.  16:43-66. 
Che Aniza Binti Che Wel, Nor Asiah Omar, Sallehuddin Mohd Nor.  (2012).  Determining Relationship Drivers Of Loyalty Card Program.  - Journal Of Applied Sciences Research.  8(1):605-610. 
Norzalita Abd Aziz, Ahmad Azmi M. Ariffin, Nor Asiah Omar , Chin Evin.  (2012).  Examining The Impact Of Visitors` Emotions And Perceived Quality Towards Satisfaction And Revisit Intention To Theme Parks.  - Jurnal Pengurusan.  35, September, 97-110. 
Omar, N.a., Musa, R., Wel, C.a.c., Aziz, N.a..  (2012).  Examining The Moderating Effects Of Programme Membership Duration In The Retail Loyalty Programme: A Multi Groups Causal Analysis Approach.  - World Applied Sciences Journal.  19(3):314-323. 
Nor Asiah Omar, Rosidah Musa.  (2011).  Measuring Service Quality In Retail Loyalty Programmes (lpsqual): Implications For Retailers` Retention Strategies.  - International Journal Of Retail And Distribution Management.  39(10):759-784. 
Syed Shah Alam, Nor Asiah Omar And Nik Mohd. Hazrul Nik Hisham.  (2011).  Applying The Theory Of Perceived Characteristics Of Innovating (pci) On Ict Adoption In The Smes In Malaysia.  - Australian Journal Of Basic And Applied Sciences.  5(8):8-17. 
Nor Asiah Omar, Syed Shah Alam, Norzalita Abdul Aziz, Muhamad Azrin Nazri.  (2011).  Retail Loyalty Programs In Malaysia:the Relationship Of Equity, Value, Satisfaction, Trust, And Loyalty Among Cardholders.  - Journal Of Business Economics And Management.  12(2):332-352. 
Norzalita Abd Aziz, Ahmad Azmi M. Ariffin, Nor Asiah Omar, Siow Kim Yoon.  (2011).  An Investigation Of International And Domestic Tourists` Satisfaction In Heritage Context: Implication For Destination Marketing.  - Jurnal Pengurusan.  33: 61-76. 
Nor Asiah Omar, Nor Khalidah Abu, Dewi Amat Sapuan, Norzalita Abd Aziz, Muhamad Azrin Nazri.  (2010).  Service Quality And Value Affecting Parents` Satisfaction And Behavioral Intentions In A Childcare Centre Using A Structural Approach.  - Australian Journal Of Basic And Applied Sciences.  4(9):4440-4447. 

Prosiding Terindeks

Nor Asiah Omar, Muhamad Azrin Nazri, Yusof Muhamad Kasim.  (2014).  The Impact Of Relational Dynamics Towards Malaysias Higher Education Offerings In China.  - 7th Annual Conference Of The Euromed Academy Of Business, Kristiansand Norway.  2158. 
Muhamad Azrin Nazri, Kalsom Abd Wahab, Nor Asiah Omar.  (2014).  The Influence Of Entrepreneurship Orientation, Market Orientation And Corporate Social Responsibility Towards Takaful Agency Business Performance In Malaysia.  - 7th Annual Conference Of The Euromed Academy Of Business The Future Of Entrepreneurship. Kristiansand, Norway, 18 To19 September 2014.  2154. 

Buku Penyelidikan

Nor Asiah Omar.  (2020).  Impak Covid 19 Terhadap Insan.  - 10. 
Nor Asiah Omar, Muhamad Azrin Nazri.  (2019).  Shariah Governance And Assurance In Islamic Financial Sectors.  - 20. 
Nor Asiah Omar, Che Aniza Che Wel, Suhaily Mohd Ramly, Muhamad Azrin Nazri.  (2019).  Sustainable In Retail Business Through Retention Strategies.  - 91. 
Muhamad Azrin Nazri, Nor Asiah Omar.  (2019).  Shariah Governance And Assurance In Islamic Financial Sectors.  - 13. 
Nor Asiah Omar, Suhaily Mohd Ramly, Muhamad Azrin Nazri.  (2018).  The Dilemma And The Key To Loyalty Program Success.  - 104. 
Muhamad Azrin Nazri, Nor Asiah Omar.  (2018).  Islamic Entrepreneurship.  - 17. 

Bab Dalam Buku

Syed Shah Alam, Mohd Helmi Ali, Nor Asiah Omar, Wan Mohd Hirwani Wan Hussain.  (2021).  Research Anthology On E-commerce Adoption, Models, And Applications For Modern Business.  - 15. 
Muhamad Azrin Nazri, Nor Asiah Omar.  (2021).  Responding To Covid 19 Pandemic Case Studies On Managing Organisation In Crisis.  - 12. 
Nor Asiah Omar, Nadzirah Rosli.  (2021).  Pengaruh Revolusi Industri 4.0 Dan Generasi Milenial Terhadap Pekerjaan Masa Hadapan.  - 15. 
Nor Asiah Omar, Nadzirah Rosli.  (2021).  Leadership In A Wave Of Change.  - 12. 
Nor Asiah Omar.  (2020).  Impak Covid 19 Terhadap Insan.  - 10. 
Muhamad Azrin Nazri, Nor Asiah Omar.  (2019).  Shariah Governance And Assurance In Islamic Financial Sectors.  - 13. 
Nor Asiah Omar, Muhamad Azrin Nazri.  (2019).  Shariah Governance And Assurance In Islamic Financial Sectors.  - 20. 
Muhamad Azrin Nazri, Nor Asiah Omar.  (2018).  Islamic Entrepreneurship.  - 17. 
Norzalita Abd Aziz, Nor Asiah Omar, Zizah Che Senik And Muhammad Azrin Nazri.  (2009).  Services Management And Marketing: Studies In Malaysia.  - 49-68 (Bab 3). 
Nor Asiah Omar, Muhamad Azrin Nazri, Zizah Che Senik.  (2009).  Service Management And Marketing:studies In Malaysia.  - 69-105. 

Penulisan Dalam Bahasa Melayu

Nor Asiah Omar, Che Aniza Che Wel, Suhaily Mohd Ramly, Muhamad Azrin Nazri.  (2019).  Sustainable In Retail Business Through Retention Strategies.  - 91. 
Nor Asiah Omar, Suhaily Mohd Ramly, Muhamad Azrin Nazri.  (2018).  The Dilemma And The Key To Loyalty Program Success.  - 104. 
Ruzita Abdul Rahim, Nor Liza Abdullah, Hawati Janor, Noreha Halid Dan Nor Asiah Omar (penyunting).  (2009).  Buku Abstrak Business Management Seminar 2009.  - Buku Abstrak Business Management Seminar 2009. 

Penerbitan Lain-lain

Mariani Binti Abd Majid;nor Asiah Binti Omar.  (2022).  The Intention To Use Internet Banking Between Islamic And Conventional Bank Consumers.  -
Nor Asiah Binti Omar;latifah Binti Amin.  (2022).  Framing Supporting Agency Strategic Relational Model For Triple Bottom Line Sustainability Of Bumiputera Digital Entrepreneurs .  -
Nor Asiah Binti Omar;azhar Bin Ahmad;abu Hanifah Bin Ayob;noor Hasni Binti Juhdi.  (2022).  Dynamic Analysis Of Human Computer Interaction And Digital Assistance Features For Digital Transformation Strategy Of Crowdfunding In Malaysia.  -
Md Daud Bin Ismail;imran Ho Bin Abdullah @ Ho Yee Beng;doris Padmini A/p S. Selvaratnam;zaleha Binti Yazid;nor Asiah Binti Omar;mohamed Yusoff Bin Mohd Nor.  (2021).  University Strategic Engagement As Interconnectedness: Intensity And Relevance.  -
Wye Chung Khain, Nor Asiah Omar.  (2021).  Potential Research Opportunities From Existing Data Bank.  - 1-17. 
Nor Asiah Omar, Nor Liza Abdullah, Mad Nasir Shamsudin, Nitty Kamarulzaman, Ungke Fatimag Ungke Zainal Abidin, Norida Mazlan.  (2020).  Advancing Sustainable Agriculture For Production Of Safe, Quality And Affordable Food Project 4: Impacts Of Food Safety Practices And Initiatives On Food Business Supply Chain.  - Program Penyelidikan Di Bawah Skim Mrun-lrgs.  1-30. 
Nor Asiah Omar, Muhamad Azrin Nazri, Zuraidah Zainol, Mohd Helmi Ali, Syed Shah Alam.  (2019).  The Impact Of Perceived Severity Of Halal Violation And Csr On Consumer Boycott.  - The 7th International Conference On Marketing And Retailing (incomar).  1-23. 
Nor Asiah Omar.  (2019).  Get Halal Stamp And Go Global.  - New Straits Times. 
Nor Asiah Omar.  (2019).  Modul 1 Introduction To Creativity And Innovation.  -
Nor Asiah Omar.  (2019).  Modul 3: People, Structure, Culture For Innovations.  -
Nur Aqilah Hazirah Mohd Anim, Nor Asiah Omar.  (2019).  The Impact Of Gamification On Contributors Trust In Community Based Crowdfunding Context.  - 13th Asian Academy Of Management International Conference 2019 (aamc 2019).  1-16. 
Nor Asiah Binti Omar;rosilah Binti Hassan;noor Hasni Binti Juhdi;radin Siti Aishah Binti Radin A Rahman.  (2019).  An Analysis Of Self-determined Learning Methods, Student Preparation, And Motivation Among Ukm Undergraduate Students :entrepreneurship Course Effectiveness.  -
Nor Asiah Omar, Ahmad Sabri Kassim, Muhamad Azrin Nazri, Nur Aqilah Hazirah Mohd Anim.  (2019).  The Role Of Consumers Participation Behavior To Smes Brand Equity.  - The 13th Asian Academy Of Management International Conference 2019 (aamc 2019).  1-14. 
Noor Hasni Binti Juhdi;md Daud Bin Ismail;roshayati Binti Abdul Hamid;nor Asiah Binti Omar.  (2018).  Framework Of Entrepreneurial Success When Doing Business Is A Calling/fardhu.  -
Abu Hanifah Bin Ayob;zizah Binti Che Senik;nor Asiah Binti Omar.  (2018).  Product Strategies In Export Ventures: An Empirical Investigation Among Sme`s In Malaysia.  -
Nor Asiah Omar.  (2018).  Cartoon Abstract For Jurnal Review.  -
Muhamad Azrin Nazri, Nor Asiah Omar & Sumaiyah Abd Aziz.  (2018).  Psychological Contract Violation And Corporate Social Responsibility In Halal Violation: Framing A Multi-perspective Model For Halal Industry..  - 2nd International Halal Management Conference 2018. 
Nor Asiah Omar, Najeeb Ullah Shah & Nik Hazrul Nik Hashim.  (2018).  Malaysia Obsession With Counterfeit: Does Quality Matter?.  - International Management Accounting Conference (imac) Ix. 
Nor Asiah Omar & Najeeb Ullah.  (2018).  Examining The Effect Of Credence And Personal Factors On Brand Extension Evaluation.  - 19th Malaysia-indonesia International Conference On Economics, Management And Accounting. 
Nor Asiah Omar.  (2018).  Scale Development And Validation For Marketing.  -
Nor Asiah Omar, Noor Hasni Juhdi, Rosilah Hassan & Radin Siti Aishah Radin A Rahman.  (2018).  An Analysis Of Self-determined Learning Methods, Student Preparation, And Motivation Among Ukm Undergraduate Students :entrepreneurship Course Effectiveness.  -
Nor Asiah Omar.  (2018).  How To Shop Wisely.  - New Straits Times. 
Mahadir Bin Ibrahim, Nor Azaha Bin Osman, Jasmi Bin Marzuki, Shairulnizam Zuall Cobley, Mohd Rizal Bin Tan Sri Abdul Razak, Nor Asiah Binti Omar, Aimi Zulhazmi Bin Abdul Rashid, Azmi Bin Amat Murjan.  (2017).  Bank Luar Bandar Malaysia (blbm): The Human Capital Dfi Environmental Scanning, Internal Feasibility Study And Business Model (blueprint) Report To Bank Negara Malaysia.  - 65. 
Nor Asiah Omar.  (2016).  Laporan Luar Penilai Akademik.  - 1-8. 
Nor Asiah Omar.  (2016).  Laporan Audit Pemeriksa Luar Bagi Program Sarjana Muda Perniagaan (pengkhususan Bidang Keusahawanan) Di Help Universiti.  - 1-6. 
Md Daud Ismail, Syed Shah Alam, Nor Asiah Omar, Nik Hazrul Nik Hashim.  (2016).  Relationship Between Entrepreneurs Traits And Ict Adoption In Small Business In A Malay-entrepreneurial Society.  - 18th International Conference On Organization And Management (icom2016). 
Che Aniza Binti Che Wel, Syed Shah Alam, Nor Asiah Omar.  (2015).  The Effects Of Enthocentrism And Patriotism On Consumer Buying Intention.  - International Conference On Business, Marketing And Information System Management (bmism`15). 
Nor Asiah Omar, Mohd. Hizam Hanafiah, Muhamad Azrin Nazri.  (2013).  Entrepreneurial Training Of Low-income Women Micro Enterprises In The Service Sector In Malaysia : Understanding The Problems And Challenges.  - 1st International Conference On Entrepreneurship, Smes Development And Management (icesdm2013). 
Nor Asiah Omar, Mei Yee Wong. Che Aniza, Muhamad Azrin Nazri.  (2013).  The Effects Of Demographic Characteristics On Intention To Purchase Organic Prodcuts.  - International Conference On Business And Management. 
Syed Shah Alam, Che Aniza Che Wel, Sallehuddin Mohd Nor, Nor Asiah Omar.  (2013).  Customer Satisfaction Of Online Shopping In Malaysia : Evidence From Professionals.  - 1st International Conference On Entrepreneurship, Smes Development And Management (icesdm2013). 
Nor Asiah Omar, Syed Shah Alam, Muhamad Azrin Nazri.  (2013).  Ecological Conscious Behaviour And Purchase Intention Among Consumers.  - 1st International Conference On Entrepreneurship, Smes Development And Management (icesdm2013). 
Ruzita Abdul Rahim, Nor Liza Abdullah, Nor Asiah Omar, Zaleha Abdul Shukor, Siti Hajar Mohd Idris, Noradiva Hamzah, Che Aniza Che Wel.  (2010).  Malaysia-indonesia International Conference On Economics, Management And Accounting 2010.  - Book Of Abtsracts Of The Malaysia-indonesia International Conference On Economics, Management And Accounting 2010. 
Norzalita Abd Aziz & Nor Asiah Omar.  (2010).  Identifying The Influence Of Market Orientation, Learning Orientation & Internet Marketing Orientation Towards Smes` Innovation Capabilities.  - International (summer) Conference On Asia Pacific Business Innovation & Technology Management (apbitm Summer). 
Ruzita Abdul Rahim, Nor Liza Abdullah, Hawati Janor, Noreha Halid Dan Nor Asiah Omar (penyunting).  (2009).  Prosiding Business Management Seminar 2009.  - Prosiding Business Management Seminar 2009. 
Nor Asiah Omar, Norzalita Abd Aziz And Muhammad Azrin Nazri.  (2009).  The Effects Of Program Satisfaction On Store Loyalty : Does The Cardholders` Loyalty Towards The Program Matters.  - 14th Asia Pacific Management Conference (apmc), Airlangga. 
PROJEK PENYELIDIKAN / RESEARCH PROJECT
(Tajuk),(Peranan),(Tempoh),(Tahap)

Aktif

MyDNSD: The Design and Development of Malaysia`s Digital Networking and Skills Diagnostic Platform for Enhancing SMEs Business Sustainability , Ketua Projek , 01-07-2022 sehingga 30-06-2024 , Kebangsaan
Impacts of Food, Safety Practices and Initiatives on Food Business Supply Chain , Ketua Projek , 01-01-2019 sehingga 31-03-2023 , Kebangsaan
Enhancing shoppers impulsive buying tendency in live-streaming via cognitive appraisal pathway among young shoppers in Malaysia , Penyelidik Bersama , 01-10-2022 sehingga 30-09-2024 , Universiti
Exploring the Impact of Virtual Experience on Tourists` Affective State and Visit Intentions , Penyelidik Bersama , 01-10-2022 sehingga 30-09-2024 , Universiti
Does retail type matter? Consumer responses to channel integration in omni-channel retailing , Penyelidik Bersama , 27-07-2022 sehingga 27-01-2023 , Universiti
Pengurusan Rantaian Bekalan: Praktikal, Aplikasi dan Cabaran , Penyelidik Bersama , 22-12-2021 sehingga 22-12-2022 , Universiti
Evolution of Gaming Experience: Assessment of an extended uses and gratifications model of online gaming among higher institution students in Malaysia , Penyelidik Bersama , 15-10-2021 sehingga 15-04-2023 , Kebangsaan
FORMING A SUSTAINABLE MODEL OF CONSUMER’S PALM OIL-BASED FOOD CONSUMPTION, AND FOOD WASTE MANAGEMENT AMONG DIFFERENT PERSONALITY TRAITS AND GENERATIONS IN MALAYSIA. , Penyelidik Bersama , 01-09-2021 sehingga 28-02-2023 , Kebangsaan

Tamat

Dynamic Analysis of Human Computer Interaction and Digital Assistance Features for Digital Transformation Strategy of Crowdfunding in Malaysia , Ketua Projek , 15-10-2020 sehingga 14-04-2022 , Kebangsaan
FRAMING SUPPORTING AGENCY STRATEGIC RELATIONAL MODEL FOR TRIPLE BOTTOM LINE SUSTAINABILITY OF BUMIPUTERA DIGITAL ENTREPRENEURS , Ketua Projek , 01-01-2019 sehingga 30-09-2021 , Kebangsaan
CONSUMER BOYCOTT: THE INFLUENCE OF SEVERITY, CSR AND PSYCHOLOGICAL CONTRACT VIOLATION IN HALAL NEGLIGENCE INCIDENT , Ketua Projek , 01-12-2017 sehingga 31-05-2019 , Kebangsaan
An Analysis of Self-Determined Learning Methods, Student Preparation, and Motivation among UKM Undergraduate Students :Entrepreneurship Course Effectiveness , Ketua Projek , 15-11-2017 sehingga 14-05-2019 , Universiti
Innovation Capabilities, Capabilities and Entrepreneurship Intention: Are Business Students Different From Non business Major Students? , Ketua Projek , 11-05-2015 sehingga 10-11-2016 , Universiti
Framing the Development of a Multi-Perspective Model for Bumiputera Entrepreneurs Performance: A Framework for Improving Entrepreneur Sector in MARA , Ketua Projek , 16-03-2015 sehingga 30-12-2016 , Kebangsaan
Critical Factors Of Entrepreneurial Development And Entrepreneurial Enhancement Programs : Assessing The Entrepreneurs Program Effectiveness At Entrepreneur Development Division (BPU), MARA , Ketua Projek , 16-03-2015 sehingga 30-12-2016 , Kebangsaan
Developing structured marketing experiential learning involving marketing course for business students in FEP, UKM , Ketua Projek , 01-07-2013 sehingga 31-12-2014 , Universiti
Framing a multi-perspective model for takaful agency`s business performance : A critical weapon for wakalah model , Ketua Projek , 01-04-2013 sehingga 30-09-2016 , Kebangsaan
Enhancing Loyalty For Mall Shoppers: The Contribution Of Shopper-Based Mall Equity (SBME) and Relationship Quality , Ketua Projek , 01-03-2011 sehingga 29-02-2012 , Universiti
AIF Customers' Satisfaction Index - Appointment As A Resource Person , Ketua Projek , 01-10-2010 sehingga 31-03-2011 , Kebangsaan
developing a Model of Explaining Loyalty program Attributes, Store Attributes and Loyalty of Consumers in Hypermarket/Superstore, Department Store and Specialty Stor , Ketua Projek , 01-06-2010 sehingga 31-12-2012 , Universiti
Exploring the Role of Digital Literacy in Nurturing Entrepreneurial Intention Among Malaysian University Students , Penyelidik Bersama , 15-10-2021 sehingga 15-10-2022 , Universiti
THE INTENTION TO USE INTERNET BANKING BETWEEN ISLAMIC AND CONVENTIONAL BANK CONSUMERS , Penyelidik Bersama , 15-10-2020 sehingga 14-04-2022 , Antarabangsa
University Strategic Engagement as Interconnectedness: Intensity and Relevance , Penyelidik Bersama , 01-02-2018 sehingga 29-02-2020 , Universiti
MODELLING SUCCESSFUL TECHNOLOGY TRANSFER FROM RESEARCH TO INDUSTRY IN THE MALAYSIAN AGRO-BIOTECHNOLOGY SECTOR. , Penyelidik Bersama , 01-02-2018 sehingga 11-11-2019 , Universiti
DANA INISIATIF PENERBITAN FEP , Penyelidik Bersama , 01-01-2018 sehingga 31-12-2018 , Universiti
Measuring User Satisfaction with UKM Web Portal: A Empirical Study , Penyelidik Bersama , 15-07-2015 sehingga 14-01-2017 , Universiti
Strategi Perniagaam Berteraskan Perkhidmatan Bersepadu , Penyelidik Bersama , 15-06-2015 sehingga 30-09-2016 , Universiti
Enhancing Management Towards Organizational Strategy Implementation Success , Penyelidik Bersama , 15-06-2015 sehingga 30-09-2016 , Universiti
PRODUCT STRATEGIES IN EXPORT VENTURES: AN EMPIRICAL INVESTIGATION among SME`s in Malaysia , Penyelidik Bersama , 11-05-2015 sehingga 10-11-2016 , Universiti
Framework of Entrepreneurial Success When Doing Business is a Calling/Fardhu , Penyelidik Bersama , 01-12-2014 sehingga 30-11-2017 , Kebangsaan
ENTREPRENEURIAL ORIENTATION AND STRATEGIC BEHAVIORS: NEW APPROACH IN AGRO TOURISM INDUSTRY PROGRAMS FOR RURAL TRANSFORMATION , Penyelidik Bersama , 01-08-2014 sehingga 31-01-2017 , Universiti
Agenda Penyelidikan dan Penerbitan Dalam Era Transformasi Ekonomi , Penyelidik Bersama , 01-04-2014 sehingga 31-03-2015 , Universiti
Contemporary Issues in Organization Strategic Management , Penyelidik Bersama , 01-04-2014 sehingga 31-03-2015 , Universiti
Pembangunan Strategi Perkhidmatan Bersepadu , Penyelidik Bersama , 01-04-2014 sehingga 31-03-2015 , Universiti
Towards Optimizing Student Knowledge Cocreation: Assesetment of Presentation Slides Use in Marketing Courses at Economics and Management Faculty, UKM , Penyelidik Bersama , 01-07-2013 sehingga 31-12-2014 , Universiti
Framing a multi-perspective model for takaful agency`s business performance : A critical weapon for wakalah model , Penyelidik Bersama , 01-04-2013 sehingga 30-09-2016 , Kebangsaan
AGENDA PENYELIDIKAN DAN PENERBITAN DALAM ERA TRANSFORMASI EKONOMI , Penyelidik Bersama , 01-01-2013 sehingga 31-03-2014 , Universiti
URUSNIAGA BIOTEKNOLOGI , Penyelidik Bersama , 01-01-2013 sehingga 31-03-2014 , Universiti
PROGRAM PEMBANGUNAN STRATEGI PERNIAGAAN PERKHIDMATAN , Penyelidik Bersama , 01-01-2013 sehingga 31-03-2014 , Universiti
A New Integrated Business Model of Malaysian Credit Card Deliquency , Penyelidik Bersama , 04-04-2012 sehingga 03-10-2014 , Kebangsaan
Pembangunan Program Penambahbaikan Perkahwinan dan Kekeluargaan Masyarakat Melayu dan Berpendidikan Rendah di Luar Bandar dengan Menggunakan Pendekatan , Penyelidik Bersama , 16-05-2011 sehingga 15-11-2012 , Universiti
Penambahbaikan carakerja di FEP: Perspektif Sistem Pengurusan Kualiti ISO 9000 , Penyelidik Bersama , 01-04-2011 sehingga 30-09-2012 , Universiti
Modelling the Effects of Consumers` relationship drivers on Their Inclination Towards a relationship with retailers (Loyalty program) , Penyelidik Bersama , 01-06-2010 sehingga 31-12-2011 , Universiti
ANUGERAH DAN PENGURUSAN / AWARD AND STEWARDSHIP
(Nama Anugerah/Pentadbiran),(Institusi Penganugerahan),(Tahun)

Anugerah UKM

Anugerah Perkhidmatan Cemerlang / Anugerah Perkhidmatan Cemerlang , 2011
Anugerah Perkhidmatan Cemerlang / Anugerah Perkhidmatan Cemerlang , 2015
Anugerah Perkhidmatan Cemerlang / Anugerah Perkhidmatan Cemerlang , 2019
PENYELIAAN PELAJAR / SUPERVISION

Pelajar Sarjana

RAJA YASMIN SOLIHIN BINTI RAJA AZLAN SHAH, Sarjana

Pelajar Doktor Falsafah

XU YE, Doktor Falsafah
FAIZATUL AMRAH BINTI KAMARUDDIN, Doktor Falsafah
MA XIAOWEI, Doktor Falsafah
NOOR FADZLIN BINTI ABU BAKAR, Doktor Falsafah
YANA RESPATI DEWI, Doktor Falsafah
WANG XINYUE, Doktor Falsafah
MAHFUDZAH MUSTAFHA, Doktor Falsafah
GAO LU, Doktor Falsafah
AISHATH LAHATH, Doktor Falsafah
SHI JIEYUN, Doktor Falsafah
MOHD FARHI BIN ZAINAL, Doktor Falsafah
Factors that Motivate the Utilisation of Social Media for Value Co-Creation for, GOH CHOON YIH, Doktor Falsafah
OMAR MHAWISH MOHAMMAD HARAHSHEH, Doktor Falsafah
KESAN CIRI-CIRI PLATFORM, GAMIFIKASI, PENGALAMAN, DAN KEPERCAYAAN TERHADAP HASRAT MENDERMA MENGGUNAKAN PLATFORM PENDANAAN AWAM: KESAN PENYEDERHANAAN IDENTIFIKASI PROJEK PENDANAAN AWAM, NUR AQILAH HAZIRAH BINTI MOHD ANIM, Doktor Falsafah
MD. NUR-E-ALAM SIDDIQUE, Doktor Falsafah
KHIDMAT SOSIAL / SOCIAL @ PUBLIC ENGAGEMENT
(Sumbangan),(Tempoh),(Peringkat)

Khidmat Luar

EDITOR IRBRP , 30-10-2014 sehingga 18-08-2016 , Antarabangsa
EuroMed Research Business Institute (EMRBI) project , 13-10-2014 sehingga 01-01-1970 , Antarabangsa
penilai proposal FRGS di FEP UKM , 25-02-2014 sehingga 01-01-1970 , Kebangsaan
Pemeriksa Peperiksaan Komprehensif DBA di GSB UKM , 27-11-2014 sehingga 01-01-1970 , Kebangsaan
Pengajar Business Graduate Development Program UMST, Khartoum Sudan , 28-01-2014 sehingga 01-01-1970 , Kebangsaan
Editor Jurnal Pengurusan , 01-07-2014 sehingga 30-12-2014 , Kebangsaan
Penyelia Kajian Bebas GSB , 27-03-2014 sehingga 01-01-1970 , Kebangsaan
INTERNATIONAL REVIEW OF BUSINESS RESEARCH PAPER , 11-06-2015 sehingga 06-09-2016 , Antarabangsa
EXTERNAL MODERATOR , 28-05-2015 sehingga 10-05-2017 , Kebangsaan
ACADEMIC AND STUDENT AFFAIRS , 09-07-2015 sehingga 08-10-2015 , Kebangsaan
FEASIBILITY STUDY RURAL CAPITAL SDB BHD , 23-04-2015 sehingga 31-12-2015 , Kebangsaan
PERFORMANCE MEASURES AND SOCIAL MEDIA , 05-09-2015 sehingga 15-10-2015 , Antarabangsa
AN INTEGRATED OF TRA, TPB, TAM AND DOI THEORY , 18-08-2015 sehingga 08-09-2015 , Antarabangsa
CUSTOMER SATISFACTION WITH LOYALTY PROGRAMS IN THE HOSPITALITY INDUSTRY , 15-07-2015 sehingga 27-08-2015 , Antarabangsa
SELF ESTEEM, MONEY ATTITUDE, CREDIT CARD USAGE BEHAVIOUR AND COMPLUSIVE BUYING BEHAVIOR IN WORKING WOMEN , 09-12-2015 sehingga 05-01-2016 , Antarabangsa
jURNAL pENGURUSAN , 01-07-2014 sehingga 30-06-2017 , Antarabangsa
UNIKL , 11-05-2015 sehingga 11-05-2015 , Kebangsaan
UNITAR International University , 21-04-2016 sehingga 21-04-2017 , Kebangsaan
UNITAR International University , 21-04-2016 sehingga 21-04-2017 , Kebangsaan
UNITAR International University , 21-04-2016 sehingga 21-04-2017 , Kebangsaan
Panel Penilai Fesibility study & Environmental scanning , 01-01-2016 sehingga 31-12-2016 , Kebangsaan
Majlis Amanah Rakyat , 12-08-2016 sehingga 13-08-2016 , Kebangsaan
Universiti Sains Islam Malaysia (USIM) , 07-04-2016 sehingga 01-01-1970 , Kebangsaan
Putra Business School UPM , 06-09-2016 sehingga 01-01-1970 , Kebangsaan
Universiti Utara Malaysia (UUM) , 31-01-2016 sehingga 01-01-1970 , Kebangsaan
Universiti Utara Malaysia (UUM) , 31-01-2016 sehingga 01-01-1970 , Kebangsaan
Islamic Marketing Mix: Tinjuan Semula , 15-02-2016 sehingga 04-03-2016 , Kebangsaan
Islamic Marketing Mix: Tinjuan Semula , 15-02-2016 sehingga 04-03-2016 , Kebangsaan
Universiti Utara Malaysia (UUM) , 18-07-2016 sehingga 01-01-1970 , Kebangsaan
Universiti Utara Malaysia (UUM) , 18-07-2016 sehingga 01-01-1970 , Kebangsaan
HELP University , 28-05-2015 sehingga 28-05-2017 , Kebangsaan
Islamic Financing among Halal SMEs Business Owner: Development of Scale for Measuring Islamic Financial Literacy , 10-10-2016 sehingga 28-10-2016 , Antarabangsa
The link between joint liability lending and entrepreneurial activity: A case of Korea , 30-11-2016 sehingga 30-12-2016 , Antarabangsa
The link between joint liability lending and entrepreneurial activity: A case of Korea , 30-11-2016 sehingga 30-12-2016 , Antarabangsa
Conceptualizing Service quality among Chinese Customers of Retail Banking , 08-12-2016 sehingga 08-01-2017 , Antarabangsa
Conceptualizing Service quality among Chinese Customers of Retail Banking , 08-12-2016 sehingga 08-01-2017 , Antarabangsa
Pakar Rujuk Feasibility study and Environmental Scanning Bank Luar Bandar Malaysia , 23-04-2015 sehingga 31-12-2016 , Kebangsaan
Ahli Jawatankuasa Teknikal Penubuhan Bank Luar Bandar Malaysia , 01-02-2017 sehingga 31-12-2017 , Kebangsaan
Independent Assessor for Social Outcome Fund (SOF) , 13-11-2017 sehingga 01-01-1970 , Kebangsaan
RETAIL SERVICE EXCELLENCE: ANTECEDENTS AND CONSEQUENCES , 20-11-2017 sehingga 31-12-2017 , Antarabangsa
Effects of status demotion on perceived unfairness in loyalty program , 12-12-2017 sehingga 31-01-2018 , Antarabangsa
An Empirical Study on Student Satisfaction and Loyalty in Private Engineering Colleges , 01-11-2017 sehingga 30-11-2017 , Antarabangsa
Can hierarchical loyalty program be fair to bottom-tier customers , 21-10-2017 sehingga 30-11-2017 , Antarabangsa
Halal Logistic Management: An Exploratory Approach , 02-10-2017 sehingga 29-11-2017 , Antarabangsa
DETERMINANTS OF INNOVATION PERFORMANCE AMONG SMEs: MODERATING EFFECT OF ENTREPRENEURIAL ORIENTATION , 08-08-2017 sehingga 25-09-2017 , Antarabangsa
Global Marketing Summit Forum 2017 , 16-11-2017 sehingga 16-11-2017 , Antarabangsa
moderator , 17-08-2017 sehingga 18-08-2017 , Antarabangsa
Essential Insights into Consumerology and Brands , 03-08-2018 sehingga 12-11-2018 , Kebangsaan
HELP University , 05-04-2018 sehingga 06-04-2018 , Kebangsaan
Panel Biasiswa Kementerian Pendidikan Tinggi tahun 2018 , 18-07-2018 sehingga 18-07-2018 , Kebangsaan
Satisfaction, Product Category Involvement, Relationship Proneness, and Loyalty in Retailing , 27-11-2018 sehingga 27-12-2018 , Antarabangsa
Creation of value for business from the importance-performance analysis: The case of health clubs , 10-10-2018 sehingga 10-11-2018 , Antarabangsa
Creation of value for business from the importance-performance analysis: The case of health clubs , 10-10-2018 sehingga 10-11-2018 , Antarabangsa
Key Attributes of Food & Beverages SMEs , 02-04-2018 sehingga 31-12-2018 , Kebangsaan
MALAYSIA RESEARC/-1 UNIVERSITY NE TWORI( (MRUN) - FOOD SECURITY , 20-09-2018 sehingga 31-12-2020 , Kebangsaan
Ahli Panel Temu Duga Program Penajaan Pegawai Pendidikan Pengajian Tinggi dan staff bukan Akademik, KPT 2019 , 23-09-2019 sehingga 23-09-2019 , Kebangsaan
Moderasi Modul OUM , 15-05-2019 sehingga 15-05-2019 , Kebangsaan
Open University Malaysia (OUM) , 01-08-2019 sehingga 01-08-2020 , Kebangsaan
Open University Malaysia (OUM) , 01-08-2019 sehingga 01-08-2020 , Kebangsaan
Open University Malaysia (OUM) , 01-08-2019 sehingga 01-08-2020 , Kebangsaan
Open University Malaysia (OUM) , 01-08-2019 sehingga 01-08-2020 , Kebangsaan
Open University Malaysia (OUM) , 01-08-2019 sehingga 01-08-2020 , Kebangsaan
Open University Malaysia (OUM) , 01-08-2019 sehingga 01-08-2020 , Kebangsaan
Open University Malaysia (OUM) , 01-08-2019 sehingga 01-08-2020 , Kebangsaan
Kolej Profesional Mara (KPM) , 22-10-2019 sehingga 23-10-2019 , Kebangsaan
Open University Malaysia (OUM) , 01-08-2019 sehingga 01-08-2020 , Kebangsaan
Workshop in Marketing and Writing Scientific Paper of Community Services 2019 , 18-02-2019 sehingga 18-02-2019 , Antarabangsa
Workshop in Marketing and Writing Scientific Paper of Community Services 2019 , 18-02-2019 sehingga 18-02-2019 , Antarabangsa
Workshop in Marketing and Writing Scientific Paper of Community Services 2019 , 18-02-2019 sehingga 18-02-2019 , Antarabangsa
Workshop in Marketing and Writing Scientific Paper of Community Services 2019 , 18-02-2019 sehingga 18-02-2019 , Antarabangsa
Workshop in Marketing and Writing Scientific Paper of Community Services 2019 , 18-02-2019 sehingga 18-02-2019 , Antarabangsa
Workshop in Marketing and Writing Scientific Paper of Community Services 2019 , 18-02-2019 sehingga 18-02-2019 , Antarabangsa
Research Paper coaching Clinic , 08-09-2019 sehingga 12-09-2019 , Antarabangsa
Research Paper coaching Clinic , 08-09-2019 sehingga 12-09-2019 , Antarabangsa
Research Paper coaching Clinic , 08-09-2019 sehingga 12-09-2019 , Antarabangsa
Research Paper coaching Clinic , 08-09-2019 sehingga 12-09-2019 , Antarabangsa
Research collaboration with Universitas Pendidikan Indonesia, Bandung Indonesia , 08-09-2019 sehingga 11-09-2019 , Antarabangsa
Research collaboration with Universitas Pendidikan Indonesia, Bandung Indonesia , 08-09-2019 sehingga 11-09-2019 , Antarabangsa
Research collaboration with Universitas Pendidikan Indonesia, Bandung Indonesia , 08-09-2019 sehingga 11-09-2019 , Antarabangsa
Research collaboration with Universitas Pendidikan Indonesia, Bandung Indonesia , 08-09-2019 sehingga 11-09-2019 , Antarabangsa
Research collaboration with Universitas Pendidikan Indonesia, Bandung Indonesia , 08-09-2019 sehingga 11-09-2019 , Antarabangsa
Research collaboration with Universitas Pendidikan Indonesia, Bandung Indonesia , 08-09-2019 sehingga 11-09-2019 , Antarabangsa
Research collaboration with Universitas Pendidikan Indonesia, Bandung Indonesia , 08-09-2019 sehingga 11-09-2019 , Antarabangsa
Penceramah Kajian Tindakan/Action Research Kolej Professional MARA Beranang , 23-01-2019 sehingga 23-01-2019 , Kebangsaan
Research Forum MRUN with Kasetsart Univ Thailand , 14-08-2019 sehingga 15-08-2019 , Kebangsaan
Panel Review Research Proposal , 28-01-2019 sehingga 28-01-2019 , Kebangsaan
Journal of Islamic Marketing , 18-07-2019 sehingga 18-08-2019 , Antarabangsa
Engineering Economics , 01-09-2019 sehingga 01-10-2019 , Antarabangsa
Academic of Strategic management Journal , 14-11-2019 sehingga 16-12-2019 , Antarabangsa
Petanika Journal of Social Sciences and Humanities , 09-10-2019 sehingga 22-10-2019 , Kebangsaan
PRISM , 10-10-2019 sehingga 11-11-2019 , Antarabangsa
Subject Matter Expert for The Module Review and Enhancement Project 2 (MREP2) , 25-02-2019 sehingga 01-02-2020 , Kebangsaan
Determinants and Outcome of Islamic CSR Adoption of Islamic Banking Industry of Pakistan , 18-07-2019 sehingga 20-08-2019 , Antarabangsa
Determinants and Outcome of Islamic CSR Adoption of Islamic Banking Industry of Pakistan , 18-07-2019 sehingga 20-08-2019 , Antarabangsa
Entrepreneurial Agility Leadership of Indonesian SMEs Trend and Dominant Factors , 20-11-2019 sehingga 10-12-2019 , Antarabangsa
Melakar Minda Kanvas Niaga , 20-04-2020 sehingga 04-05-2020 , Kebangsaan
Perceived risk and online shopping during the coronovirus panemic crisis , 15-06-2020 sehingga 30-07-2020 , Antarabangsa
Perceived outcomes of e-learning: Identifying key attributes affecting user satisfaction in higher education institutes , 19-08-2020 sehingga 30-09-2020 , Antarabangsa
Measuring the performance of collaborative networks: A value network analysis , 09-10-2020 sehingga 13-11-2020 , Antarabangsa
Post pandemic Consumer Behavior Theory , 28-07-2020 sehingga 11-08-2020 , Antarabangsa
Social status, entrepreneurial alertness and social entrepreneurial venture creation: A developing perspective , 10-10-2020 sehingga 13-11-2020 , Antarabangsa
Attitudes towards procreative options in the event of infertility: The role of personal values and religiosity , 03-09-2020 sehingga 13-10-2020 , Antarabangsa
Coffee talk in Business , 23-11-2020 sehingga 23-11-2020 , Kebangsaan
Eco-labelled Product Buying Behavior: A Comprehensive Model with Mediating Moderating Examination of Theory of Planned Behavior (TPB) and Product Knowledge , 15-11-2020 sehingga 30-12-2020 , Antarabangsa
Doctoral Workshop Developing Chapter 1 of Research Proposa , 11-07-2021 sehingga 11-07-2021 , Kebangsaan
Best Paper Award , 24-09-2021 sehingga 01-01-1970 , Antarabangsa
Developing Research Proposal , 11-07-2021 sehingga 11-07-2021 , Kebangsaan
Editorial Board Member of Asian Academy Management Journal , 01-06-2021 sehingga 31-05-2023 , Antarabangsa
Asian Academy Management Journal, , 24-11-2021 sehingga 26-11-2021 , Antarabangsa
PENILAI LUAR BAGI PENILAIAN HASIL PENYELIDIKAN DAN PENERBITAN UNTUK TUJUAN KENAIKAN PANGKAT KE JAWATAN PROFESOR (VK7) , 15-02-2022 sehingga 06-03-2022 , Kebangsaan
Modelling the Effect of Social Media Content Marketing (SMCM) Criteria on Content Marketing Experience (CMX) and Behavioral Intention to Muslimah Fashion Advertisement , 16-03-2022 sehingga 01-01-1970 , Kebangsaan
ONSUMERS' (IR)RESPONSIBLE SHOPPING DURING EMERGENCIES A DEATH-ANXIETY PERSPECTIVE , 08-08-2022 sehingga 25-11-2022 , Antarabangsa
Bengkel Bersiri Strategi Penghasilan Artikel Siri 2/2022 bagi Fakulti Perniagaan, Perakaunan dan Sains Sosial (FBASS) dan INstitut Pengajian Profesional (IPS) KUPTM 2022 , 28-07-2022 sehingga 28-07-2022 , Kebangsaan
Bengkel Doing survey research: Preparing the measurement , 28-07-2022 sehingga 28-07-2022 , Kebangsaan
Bengkel Publishing in High Impact Journal , 28-07-2022 sehingga 28-07-2022 , Kebangsaan
Market Research of Food Systems and Supply Chains , 06-12-2022 sehingga 30-06-2023 , Antarabangsa
The effects of multichannel integration quality on performance: The roles of commitment to providing superior customer value and decision aiding information technology competence , 12-09-2022 sehingga 01-01-1970 , Kebangsaan
Universiti Technology Bahrain , 01-03-2022 sehingga 28-02-2024 , Antarabangsa
University of Technology of Bahrain , 12-11-2022 sehingga 29-11-2022 , Antarabangsa
EXPLORING RELATIONSHIP SATISFACTION UNDER SOUTH AFRICAN MICRO-ENTERPRISE BUSINESS BANKING CUSTOMERS , 07-10-2022 sehingga 30-11-2022 , Antarabangsa
A New Acceptance Model on Artificial Intelligence Usage Intention among Retail Value Chin Activities: A Hybrid SEM-ANN Modelling Approach , 26-09-2022 sehingga 27-10-2022 , Antarabangsa
Corporate social responsibility and relationship marketing orientation effects on customer value co-creation International Journal of Production Economics , 22-07-2022 sehingga 23-08-2022 , Antarabangsa
Conflicting consumer cultures, shopping rituals and the challenges of measuring consumer-based brand equity , 08-04-2022 sehingga 08-05-2022 , Antarabangsa

Khidmat Dalam

AHLI JAWATANKUASA PROGRAM KEMASYARAKATAN BANJIR DAN PASCA BANJIR DI KELANTAN - PROGRAM 3 , 08-01-2021 sehingga 07-02-2021 , Universiti
AHLI JAWATANKUASA BENGKEL SPSS (SIRI 2) BERSAMA PROFESOR PELAWAT INSAN - PROFESOR RAMAYAH THURASAMY , 01-10-2021 sehingga 01-10-2021 , Fakulti / Institut / Pusat Perkhidmatan
AHLI JAWATANKUASA INSAN INDUSTRIAL WEBINAR SERIES - DIGITALIZATION: ARE WE READY , 31-03-2021 sehingga 31-03-2021 , Fakulti / Institut / Pusat Perkhidmatan
AHLI JAWATANKUASA INSAN INDUSTRIAL WEBINAR SERIES – “ RIDING ON THE WAVE OF POST- PANDEMIC OPPORTUNITIES , 13-07-2021 sehingga 13-07-2021 , Fakulti / Institut / Pusat Perkhidmatan
AHLI JAWATANKUASA INSAN RESEARCH WEBINAR SEREIS SESI PERKONGSIAN MEMPEROLEH GERAN ANTARABANGSA ERAMUS + CBHE GRANT , 07-04-2021 sehingga 07-04-2021 , Fakulti / Institut / Pusat Perkhidmatan
AHLI JAWATANKUASA INSAN RESEARCH WEBINAR SERIES – SHARING ON THE SUMITOMO FOUNDATION GRANT FOR JAPAN- RELATED RESEARCH PROJECTS , 30-08-2021 sehingga 30-08-2021 , Fakulti / Institut / Pusat Perkhidmatan
AHLI JAWATANKUASA PERBINCANGAN KEDUA: “ POTENTIAL RESEARCH OPPORTUNITIES FROM EXISTING DATA BANK – A SURVEY ON STUDENTS’ PERCEPTION TOWARDS SALES CAREER” , 01-09-2021 sehingga 01-09-2021 , Fakulti / Institut / Pusat Perkhidmatan
AHLI JAWATANKUASA PROGRAM KEMASYARAKATAN BANJIR DAN PASCA BANJIR DI PAHANG - PROGRAM 1 , 08-01-2021 sehingga 07-02-2021 , Universiti
AHLI JAWATANKUASA WEBINAR SEREIS "UNFURLING 2022: CHANGING SUSTAINABILITY LANDSCAPE IN AN UNCERTAIN MARKET , 16-11-2021 sehingga 16-11-2021 , Fakulti / Institut / Pusat Perkhidmatan
Ahli Jawatankuasa Penilai Geran Penyelidikan di bawah Dana UP Tahun 2020 , 15-05-2020 sehingga 31-12-2020 , Universiti
GURU@FEP WITH KUBI SPRINGER , 16-07-2019 sehingga 01-01-1970 , Fakulti / Institut / Pusat Perkhidmatan
Hari Pendaftaran Pelajar Baru Sesi Akademik 2018-2019 Pada 2 September 2018 , 02-09-2018 sehingga 02-09-2018 , Fakulti / Institut / Pusat Perkhidmatan
JAWATANKUASA PENILAIAN PEMBENTANGAN LAPORAN KEMAJUAN KOLOKIUM SISWAZAH FEP SEMESTER 2 SESI 2019/2020 , 04-08-2020 sehingga 06-08-2020 , Fakulti / Institut / Pusat Perkhidmatan
JURNAL PENGURUSAN , 01-06-2019 sehingga 31-05-2021 , Fakulti / Institut / Pusat Perkhidmatan
JURNAL PENGURUSAN VOL58.59 DAN 60 , 01-06-2019 sehingga 31-05-2021 , Pusat Pengajian / Jabatan / Pusat Penyelidikan / Unit
Jawatankuasa Bagi Minggu Mesra Mahasiswa FEP Sem 1 Sesi 2017-2018 , 26-08-2017 sehingga 27-08-2017 , Fakulti / Institut / Pusat Perkhidmatan
Jawatankuasa Kerja Siswa dan Alumni FEP (HESA) , 01-10-2015 sehingga 30-09-2018 , Fakulti / Institut / Pusat Perkhidmatan
Jawatankuasa Pembentangan Cadangan Penyelidikan (Nurul Atasha P90227) , 13-11-2019 sehingga 13-11-2019 , Fakulti / Institut / Pusat Perkhidmatan
Jawatankuasa Penyediaan Dokumen Program Sarjana Pentadbiran dan Kepimpinan FEP , 21-04-2016 sehingga 31-12-2017 , Fakulti / Institut / Pusat Perkhidmatan
Jawatankuasa Peperiksaan Lisan Doktor Falsafah (Ali Allameh P55457) , 29-01-2019 sehingga 29-01-2019 , Fakulti / Institut / Pusat Perkhidmatan
Jawatankuasa Program Pitch-In , 01-08-2015 sehingga 31-07-2017 , Fakulti / Institut / Pusat Perkhidmatan
Jawatankuasa Program Pitch-In FEP , 01-08-2015 sehingga 31-07-2017 , Fakulti / Institut / Pusat Perkhidmatan
Jawatankuasa Pusat Perniagaan Sosial Yunus , 01-03-2016 sehingga 28-02-2018 , Fakulti / Institut / Pusat Perkhidmatan
Jawatankuasa Strategi Pemasaran Task Force , 16-11-2015 sehingga 15-11-2016 , Fakulti / Institut / Pusat Perkhidmatan
Jawatankuasa Temuduga FEP bagi sesi kemasukan 2016-2017 , 25-05-2016 sehingga 27-05-2016 , Fakulti / Institut / Pusat Perkhidmatan
Jurnal Pengurusan , 01-07-2014 sehingga 30-06-2017 , Fakulti / Institut / Pusat Perkhidmatan
Jurnal pengurusan , 01-06-2016 sehingga 31-05-2019 , Fakulti / Institut / Pusat Perkhidmatan
Ketua Kelompok Bidang Pemasaran dan Kepenggunaan , 01-11-2015 sehingga 31-10-2017 , Fakulti / Institut / Pusat Perkhidmatan
Kolokium Kedoktoran Semester 1 Sesi Akademik 2020-2021 , 03-02-2021 sehingga 03-02-2021 , Fakulti / Institut / Pusat Perkhidmatan
Kolokium Kedoktoran Semester 2 Sesi Akademik 2020-2021 , 28-07-2021 sehingga 28-07-2021 , Fakulti / Institut / Pusat Perkhidmatan
LANTIKAN AHLI JAWATANKUASA PENYEDIAAN DOKUMEN SEMAK SEMULA PROGRAM SARJANA/SARJANA MUDA KEUSAHAWANAN DAN INOVASI (MEI/BEI) , 09-11-2017 sehingga 01-01-1970 , Fakulti / Institut / Pusat Perkhidmatan
LANTIKAN SEBAGAI MENTOR: PROGRAM MENTOR INSAN , 01-09-2021 sehingga 31-08-2023 , Fakulti / Institut / Pusat Perkhidmatan
MAJLIS PELANCARAN MAJALAH INSAN MEMBUGAR KESEJAHTERAAN DALAM RANJAU PERUBAHAN , 21-09-2021 sehingga 21-09-2021 , Fakulti / Institut / Pusat Perkhidmatan
PANEL PENILAI KOLOKIUM SISWAZAH FEP (SIRI 2) SEMESTER 2 SESI 2020/2021 TAJUK KAJIAN THE EFFECTS OF SOCIAL MEDIA USAGE, PERSONALITY TRAITS, FRUGALITY, AND IMPULSE BUYING BEHAVIOUR ON FOOD WASTE: MODERATING ROLE OF CONSUMER GENERATIONS PRESENTER AISHATH LAH , 04-08-2021 sehingga 04-08-2021 , Fakulti / Institut / Pusat Perkhidmatan
PANEL PENILAI KOLOKIUM SISWAZAH FEP (SIRI 2) SEMESTER 2 SESI 2020/2021 TAJUK KAJIAN THE ROLE OF HALAL POSITIONING DIMENSION TOWARDS PURCHASE INTENTION PRESENTER SITI NURHAZIRAH ABU ASHARI P97261DOCTOR OF PHILOSOPHY , 04-08-2021 sehingga 04-08-2021 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN AHLI JAWATANKUASA BENGKEL SMARTPLS BERSAMA PROFESOR PELAWAT PUSAT INSAN - PROFESOR RAMAYAH THURASAMAY , 11-11-2021 sehingga 12-11-2021 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN JAWATANKUASA PENAKSIR KURSUS PROGRAM SARJANA MUDA PENTADBIRAN PERNIAGAAN SEMESTER 1 SESI 20202021 EPPM2133 PENYELIDIKAN PERNIAGAAN , 04-01-2021 sehingga 05-01-2021 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN JAWATANKUASA PENAKSIR SOALAN KURSUS PROGRAM SARJANA MUDA PENTADBIRAN PERNIAGAAN SEMESTER 1 SESI 2020/2021- KOD KURSUS EPPM3423 PEMASARAN ANTARABANGSA , 04-01-2021 sehingga 05-01-2021 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI AHLI JAWATANKUASA MODERASI PENTAKSIRAN APEL ‘C’ BAGI KURSUS EPPM2073 PENGHANTAR PEMASARAN, FAKUTI EKONOMI DAN PENGURUSAN,UNIVERSITI KEBANGSAAN MALAYSIA , 20-02-2021 sehingga 19-02-2024 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI AHLI JAWATANKUASA PENDAFTARAN & MAJLIS SAMBUTAN DAN TAKLIMAT PELAJAR SISWAZAH BAHARU SESI AKADEMIK 2020-2021 FAKULTI EKONOMI DAN PENGURUSAN , 12-10-2020 sehingga 12-10-2020 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI AHLI JAWATANKUASA PENERBITAN FAKULTI EKONOMI DAN PENGURUSAN , 02-01-2021 sehingga 31-12-2022 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI AHLI JAWATANKUASA PENGAJIAN SISWAZAH FAKULTI EKONOMI DAN PENGURUSAN , 21-09-2020 sehingga 20-09-2023 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI AHLI JAWATANKUASA PENYELIDIKAN FAKULTI EKONOMI DAN PENGURUSAN , 02-01-2021 sehingga 31-12-2022 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI PENASIHAT SIDANG EDITOR MAJALAH INSAN , 14-04-2021 sehingga 31-08-2021 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI PENGERUSI JAWATANKUASA SEMAKAN SEMULA PROGRAM KEDOKTORAN FAKULTI EKONOMI DAN PENGURUSAN , 01-03-2021 sehingga 01-03-2021 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI PENILAI GERAN GALAKAN PENYELIDIK MUDA (GGPM) FEP 2021 , 12-04-2021 sehingga 12-04-2021 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI SETIAUSAHA JAWATANKUASA PENYELIDIKAN FAKULTI EKONOMI DAN PENGURUSAN , 02-01-2019 sehingga 31-12-2020 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI SIDANG PEWASIT SIDANG EDITOR MAJALAH INSAN , 14-04-2020 sehingga 31-08-2021 , Fakulti / Institut / Pusat Perkhidmatan
PEMBENTANGAN CADANGAN PENYELIDIKAN DOKTOR FALSAFAH - ASMA QAMALIAH BIN ABDUL HAMID (P105308) , 23-05-2022 sehingga 23-05-2022 , Fakulti / Institut / Pusat Perkhidmatan
PEMBENTANGAN CADANGAN PENYELIDIKAN PHD - GHARAN LAITH ALI ZGAIR (P105705) , 12-01-2022 sehingga 13-01-2022 , Fakulti / Institut / Pusat Perkhidmatan
PENILAIAN ARTIKEL BERTAJUK: BRAND ATTRIBUTES CORPORATE BRAND IMAGE AND CUSTOMER LOYALTY OF ISLAMIC BANKS IN MALAYSIA , 03-09-2020 sehingga 06-09-2020 , Fakulti / Institut / Pusat Perkhidmatan
PERBINCANGAN MEJA BULAT (RTD) - FUTURE OF WORK , 30-10-2018 sehingga 30-10-2018 , Fakulti / Institut / Pusat Perkhidmatan
PERBINCANGAN MEJA BULAT (RTD) - UNDERSTANDING MILLENNIAL WORKFORCE , 03-04-2019 sehingga 01-01-1970 , Fakulti / Institut / Pusat Perkhidmatan
Panel Penilai Geran Penyelidikan di bawah Dana UP Tahun 2022 , 01-06-2022 sehingga 31-12-2022 , Universiti
Pelantikan Prof.Madya Sebagai Pengerusi Jawatankuasa Peperiksaan Lisan Tesis/Disertasi FEP , 22-05-2017 sehingga 01-01-1970 , Universiti
Penilai Geran Penyelidikan di bawah Dana RU Tahun 2021 , 01-05-2021 sehingga 31-12-2021 , Universiti
Pensyarah Mentor Mentee Sesi Akademik 2018-2019 FEP , 02-09-2018 sehingga 02-09-2020 , Fakulti / Institut / Pusat Perkhidmatan
Task Force ICGPA & iHPP Fakulti Ekonomi dan Pengurusan , 01-09-2016 sehingga 31-08-2018 , Fakulti / Institut / Pusat Perkhidmatan
Tenaga Pengajar - New Colombo Plan: Business & Cultural Immersion Program 2019 , 06-07-2019 sehingga 19-07-2019 , Universiti
WACANA FEP , 13-05-2019 sehingga 01-01-1970 , Fakulti / Institut / Pusat Perkhidmatan
jawatankuasa semakan artikel MIICEMA, 2016 , 01-01-2015 sehingga 30-12-2016 , Fakulti / Institut / Pusat Perkhidmatan