Untuk Kegunaan UKM sahaja
For UKM use only
Dr. Chuah Hui Wen (Stephanie) is a Senior Lecturer in Marketing at the Faculty of Economics and Management (FEP), National University of Malaysia. Prior to this, she served as a Senior Lecturer and Associate Director at the Centre for Research and Innovation in Tourism (CRiT) at Taylor’s University. She has also worked as an Assistant Professor in the Department of Business Administration at Asia University, Taiwan, and as a visiting scholar at Hochschule Darmstadt – University of Applied Sciences, Germany.
Dr. Chuah received her Ph.D. in Technology Management and her Master’s in Marketing from Universiti Sains Malaysia. Her research interests include artificial intelligence and robotics, social media marketing, big data and machine learning, technology management, and consumer behavior. Dr. Chuah’s work has been published in top-tier journals, including the Journal of Business Research, Journal of Retailing and Consumer Services, International Journal of Contemporary Hospitality Management, Journal of Hospitality Marketing & Management, Internet Research, and Computers in Human Behavior, among others.
Dr. Chuah`s passion and dedication to research have earned her a place on Stanford/Elsevier`s World`s Top 2% Scientists List for both 2023 and 2024. She has also received several prestigious scholarly awards, including the Best Paper Award at the Council for Hospitality Management Education Annual Conference (CHME 2025), the 2022 Best Paper Award from the Journal of Hospitality and Tourism Management, the Young Service Researcher Award, and the Best Paper Award (2017) at the 8th International Research Symposium in Service Management (IRSSM-8).
| Doktor Falsafah , UNIVERSITI SAINS MALAYSIA , 2019 |
| Sarjana Sastera , UNIVERSITI SAINS MALAYSIA , 2015 |
| PEMASARAN , Sarjana Muda dengan Kepujian , UNIVERSITI SAINS MALAYSIA , 2010 |
| Stephanie Hui-wen Chuah, Joaquim Dias Soeiro. (2025). When Robot Appearance And Service Style Interact To Influence Customers’ Willingness To Pay: The Mediating Role Of Perceived Restaurant Quality. - International Journal Of Hospitality Management. 1 - 12. |
| Zeyu Chen, Stephanie Hui-wen Chuah, Kandappan Balasubramanian . (2025). Be Smart, But Not Humanless? Prioritizing The Improvement Of Service Attributes In Smart Hotels Based On An Online Reviews-driven Method. - Sustainability. 1 - 22. |
| Zeyu Chen, Stephanie Hui-wen Chuah, Kandappan Balasubramanian . (2025). Be Smart, But Not Humanless? Prioritizing The Improvement Of Service Attributes In Smart Hotels Based On An Online Reviews-driven Method. - Sustainability. 1 - 22. |
| Xi Liang, Stephanie Hui-wen Chuah, Lisa Tung. (2025). Factors Influencing Consumers’ Intention To Purchase Hotel Products On Douyin (tiktok): A Comparison Of Business And Leisure Travelers. - Journal Of Hospitality And Tourism Insights. 2253 - 2276. |
| Stephanie Hui-wen Chuah, Joaquim Dias Soeiro. (2025). When Robot Appearance And Service Style Interact To Influence Customers’ Willingness To Pay: The Mediating Role Of Perceived Restaurant Quality. - International Journal Of Hospitality Management. 1 - 12. |
| Kanapot Kalnaovakul, Kandappan Balasubramanian, Stephanie Hui-wen Chuah . (2025). Service Quality, Customer Sentiment And Online Ratings Of Beach Hotels: An Analysis Of Moderating Factors. - Journal Of Hospitality And Tourism Insights. 988 - 1009. |
| Crystal Yip Yoke-lin, Joaquim Dias Soeiro, Stephanie Chiah Hui- Wen, S. Mostafa Rasoolimanesh. (2024). Developing A Sustainability Index For Hotels And Resorts In Malaysia: A Hybrid Delphi–ahp Approach. - Asia Pacific Journal Of Innovation In Hospitality And Tourism (apjiht). 73 - 122. |
| Laing Xiaoxin, Victor Wee Eng Lye, Stephanie Chuah Hui-wen. (2024). Gastronomic Tourism: An Integrated Model For Examining Tourists’ Intentions To Revisit Seafood Destinations. - Asia Pacific Journal Of Innovation In Hospitality And Tourism . 145 - 167. |
| Liang Xiaoxin, Stephanie Hui-wen Chuah, Victor Wee Eng Lye. (2025). Harnessing The Power Of Social Media Marketing To Transform The Food Industry In China . - . 23 - 48. |
| Stephanie Hui-wen Chuah, Faiz Ruzman. (2025). Public Overwhelmed By Hundreds Of Govt Apps. - The Sun. . |
| Stephanie Hui-wen Chuah, Ronan Daniel. (2025). L’hôtel Autonome, Sans Employés, A-t-il De L’avenir ?. - Tom.travel. . |
| Stephanie Hui-wen Chuah. (2025). Towards An Inclusive And Equitable Ai Nation . - The Sun. . |
| Stephanie Hui-wen Chuah, Faiz Ruzman. (2025). Reliance On Foreign Cloud Providers Poses Risks. - The Sun. . |
| Stephanie Hui-wen Chuah & Faiz Ruzman. (2025). Action Taken To Resolve Nomad Pass Setbacks. - The Sun. . |
| A Secret Weapon for Business Survival in the Post-Pandemic World? Understanding the Double-Edged Sword of Artificial Intelligence on Customer Behavior in the US and Asia , Ketua Projek , 10-12-2025 sehingga 09-12-2027 , Antarabangsa |
| Integrating the Push-Pull-Mooring Model and Unmanned Smart Hotel Case Studies into Service Marketing Pedagogy in Malaysian Higher Education , Ketua Projek , 10-12-2025 sehingga 09-12-2026 , Kebangsaan |
| The Paradox of Co-creating experiences with Generative Artificial Intelligence: A Trade-Off Analysis of Perceived Usefulness and Environmental Impact , Ketua Projek , 01-12-2025 sehingga 30-11-2027 , Universiti |
| Understanding consumer resistance to the consumption of plant-based food: A comparison study between Muslim and non-Muslim consumers , Ketua Projek , 16-12-2024 sehingga 15-12-2026 , Universiti |
| The Differential Impacts of Fintech Adoption on Male and Female Income Levels in Malaysia: A Quantile Regression Approach , Penyelidik Bersama , 16-12-2024 sehingga 15-12-2026 , Universiti |
| Anugerah Perkhidmatan Cemerlang / Anugerah Perkhidmatan Cemerlang , 2025 |
| Best Paper Award , 2025 |
| Perlantikan sebagai Ali Lembaga Editorial bagi Pertanika Journal of Social Sciences and Humanities (PJSSH) , 01-11-2024 sehingga 31-10-2026 , Antarabangsa |
| Best Paper Award , 20-05-2025 sehingga 01-01-1970 , Antarabangsa |
| Scientific Committee for the Global Conference on Technology and AI in Hospitality and Tourism Global Conference on Technology & AI in Hospitality and Tourism (GLOTECH) , 13-06-2025 sehingga 19-09-2025 , Antarabangsa |
| Understanding the acceptance of robots in restaurants: role of familiarity and trust , 11-10-2024 sehingga 26-10-2024 , Antarabangsa |
| Technology impacts on college foodservice: Evaluating smart food lockers in the US Higher Education , 27-11-2024 sehingga 05-12-2024 , Antarabangsa |
| Infusing backstage to frontstage: Exploring tourists' on-site live-streaming watching , 18-12-2024 sehingga 24-12-2024 , Antarabangsa |
| The Economic Value of The Beach in Teluk Nipah, Pangkor Island by Using the Ordinary Least Squares (OLS) and Logistic Model" , 02-12-2024 sehingga 12-12-2024 , Kebangsaan |
| Session Chair for the International Conference on Business and Technology (ICBTCardiff 2025) , 23-07-2025 sehingga 24-07-2025 , Antarabangsa |
| The ASEAN Influential Award , 25-10-2025 sehingga 08-11-2025 , Antarabangsa |
| Session Chair for the Global Conference on Technology and AI in Hospitality and Tourism Global Conference on Technology & AI in Hospitality and Tourism (GLOTECH.AI) , 16-09-2025 sehingga 19-09-2025 , Antarabangsa |
| Penyunting Buku Bersiri Kategori: Sains Sosial dan Kemanusiaan , 06-08-2025 sehingga 31-12-2025 , Kebangsaan |
| Editorial Board Member for Malaysian Journal of Human Ecology (MJHE) , 01-10-2025 sehingga 30-09-2027 , Kebangsaan |
| Editorial Board Member for Malaysian Journal of Human Ecology (MJHE) , 01-10-2025 sehingga 30-09-2027 , Kebangsaan |
| Effect of Electronic Word Of Mouth on Destination Image and Tourists Intention to Revisit , 07-01-2025 sehingga 07-01-2025 , Antarabangsa |
| Is it time to shake off stereotypes? Stereotype (in)congruitys effect on behavioral intentions of ethnic restaurant customers , 16-01-2025 sehingga 16-01-2025 , Antarabangsa |
| Understanding consumer innovativeness and its consequences in the context of facial recognition payment: A cross-cultural study , 07-02-2025 sehingga 07-02-2025 , Antarabangsa |
| Extending UTAUT2 to understand the acceptance of robots in restaurants: the mediating roles of familiarity and trust , 15-02-2025 sehingga 15-02-2025 , Antarabangsa |
| Understanding the Drivers of Smart Food Locker Adoption in U.S. Higher Education: A Mixed-Methods Analysis Using PLS-SEM and fsQCA , 01-03-2026 sehingga 01-03-2026 , Antarabangsa |
| How does customer feedback vary across leading tourists airline review platforms?: Addressing the variability in review scores for Ryanair and Lufthansa carriers , 19-03-2025 sehingga 19-03-2025 , Antarabangsa |
| Exploring Technology Adoption of Omni-Channel Grocery Among Gen Z in Malaysia: The Impact of Perishability Risk Mitigation , 17-04-2025 sehingga 17-04-2025 , Antarabangsa |
| Investigating the envy of travel inspiration and engagement on social media platform , 10-05-2025 sehingga 10-05-2025 , Antarabangsa |
| Unintended Prosocial Consequences of Robot Prevalence , 13-05-2025 sehingga 13-05-2025 , Antarabangsa |
| Harnessing Frontline Managers Values for Ethical AI and Enhanced Customer Trust in Tourism Industry , 17-06-2025 sehingga 17-06-2025 , Antarabangsa |
| The mechanism of social media influencer marketing: A systematic literature review , 17-07-2025 sehingga 17-07-2025 , Antarabangsa |
| Human touch vs. AI precision: The role of compensation in mitigating negative emotions from customization failures in hospitality and tourism , 12-08-2025 sehingga 12-08-2025 , Antarabangsa |
| Would you like to help the robot you meet by chance? The impact of humorous response on the willingness to help of third-party customers in the robot service failures , 15-09-2025 sehingga 15-09-2025 , Antarabangsa |
| Social comparison and identity in travel inspiration and online engagement behaviors , 21-10-2025 sehingga 21-10-2025 , Antarabangsa |
| From Hesitation to Action: Understanding Hotel Managers Adoption of Service Robots through Risk and Cognitive Appraisal , 07-11-2025 sehingga 07-11-2025 , Antarabangsa |
| Do perceived personalization and incentive measures matter? Exploring factors influencing hotel consumer use of self-service kiosks , 13-12-2025 sehingga 13-12-2025 , Antarabangsa |
| APPOINTMENT AS THE CHAIR / MEMBERS OF THE SUPERVISORY COMMITTEE TO THE STUDENT DAI XUAN P122358 , 13-11-2024 sehingga 13-11-2024 , Fakulti / Institut / Pusat Perkhidmatan |
| Jawatankuasa Semakan dan Pembangunan Modul Kursus LMCW1022: Asas Keusahawanan dan Inovasi dengan Integrasi Elemen Kecerdasan Buatan (AI) , 25-07-2025 sehingga 25-07-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| LANTIKAN JAWATAKUASA PEMBANGUNAN KURIKULUM DAN MODUL BAGI PROGRAM SARJA MUDA ANALITIK PERNIAGAAN,FEP , 05-11-2024 sehingga 04-11-2026 , Fakulti / Institut / Pusat Perkhidmatan |
| LANTIKAN SEBAGAI PENGERUSI PEMBENTANGAN CADANGAN TESIS CALON DOKTOR FALSAFAH CALON: ZHAO ZILIANG (P127092) , 20-06-2025 sehingga 25-06-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| LANTIKAN SEBAGAI PENYELARAS AKTIVITI PROFESOR PELAWAT PUSAT KAJIAN PERNIAGAAN GLOBAL & EKONOMI DIGITAL (GLOBDE) , 31-05-2025 sehingga 15-10-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| MESYUARAT JAWATANKUASA PENAKSIR SOALAN PEPERIKSAAN AKHIR SEMESTER 2 SESI 2024-2025 EPPM1113 / EPPD1063 APLIKASI KOMPUTER BERSEPADU/ APLIKASI KOMPUTER , 06-05-2025 sehingga 07-05-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI AHLI JAWATANKUASA ETIKA PENYELIDIKAN FAKULTI EKONOMI DAN PENGURUSAN , 06-01-2025 sehingga 31-12-2026 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI AHLI JAWATANKUASA ETIKA PENYELIDIKAN FAKULTI EKONOMI DAN PENGURUSAN , 06-01-2025 sehingga 31-12-2026 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI AHLI JAWATANKUASA KERTAS KERJA DAN PENERBITAN - INTERNATIONAL MANAGEMENT AND ACCOUNTING CONFERENCE (IMAC 12,2026) , 09-07-2025 sehingga 31-12-2026 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI AHLI JAWATANKUASA ROUND TABLE DISCUSSION (RTD) INISIATIF POTONGAN CUKAI BERGANDA (DOUBLE TAX DEDUCTION) FAKULTI EKONOMI DAN PENGURUSAN , 16-07-2025 sehingga 15-07-2026 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI AHLI JAWATANKUASA SEMAKAN KURSUS LMCW1022 ASAS KEUSAHAWANAN DAN INOVASI, PUSAT PENGAJIAN CITRA UNIVERSITI , 01-08-2025 sehingga 31-07-2026 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI AHLI JAWATANKUASA TASKFORCE AACSB, FAKULTI EKONOMI DAN PENGURUSAN (FEP) , 01-08-2025 sehingga 31-08-2030 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI AHLI SIDANG EDITOR MIICEMA INTERNATIONAL JOURNAL OF COMMUNITY AND SOCIAL DEVELOPMENT , 01-07-2025 sehingga 31-01-2028 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI FASILITATOR MINGGU APRESIASI WATAN (MAW) PELAJAR BAHARU SESI AKADEMIK 2024/2025,FAKULTI EKONOMI DAN PENGURUSAN,UNIVERSITI KEBANGSAAN MALAYSIA , 30-09-2024 sehingga 01-10-2024 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI PENILAI BEBAS CADANGAN PENYELIDIKAN TAJUK: ANALYSING THE DETERMINANTS OF DIGITAL BOOKING BEHAVIOUR IN TOURISM: THE MEDIATING EFFECT OF PERCEIVED EWOM CREDIBILITY AND PERCIVED DESTINATION IMAGE CALON: OSA OMAR SHARIF (P126696) , 24-11-2025 sehingga 06-01-2026 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI PENILAI BEBAS CADANGAN PENYELIDIKAN TAJUK: THE IMPACT OF DATA PRIVACY CONCERN AND CYBERSECURITY A WARENESS ON CUNSUMER PURCHASE DECISION IN DOUYIN CALON: PENG YANQING (P131137) , 24-10-2025 sehingga 03-12-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI PENILAI CADANGAN PENYELIDIKAN CALON HE CHUANJIE (P120554) , 16-07-2025 sehingga 23-07-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI PENILAI PEMBENTANGAN LAPORAN KEMAJUAN KOLOKIUM SISWAZAH FEP SEMESTER 1 SESI 2024/2025 BAGI CALON KE XIAOYAN P129810 DAN MA QINGWEN P112731 , 17-02-2025 sehingga 20-02-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI PENILAI PEMBENTANGAN LAPORAN KEMAJUAN KOLOKIUM SISWAZAH FEP SEMESTER 2 SESI 2024/2025 PELAJAR HAO NAN P112463 , 14-07-2025 sehingga 16-07-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI PENILAI PERMOHONAN ETIKA PENYELIDIKAN FEP BIL.2/2025 , 04-03-2025 sehingga 17-03-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI PENILAI PERMOHONAN ETIKA PENYELIDIKAN FEP BIL.3/2025 , 14-04-2025 sehingga 25-04-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI PENILAI PERMOHONAN ETIKA PENYELIDIKAN FEP BIL.7/2025 NAMA PELAJAR: YU PEIYUN (P120631) , 04-07-2025 sehingga 25-08-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI PENYELARAS KEUSAHAWANAN DAN KREATIVITI, FAKULTI EKONOMI DAN PENGURUSAN, UKM , 01-11-2024 sehingga 31-10-2026 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI PENYELIA AKADEMIK EPPM4098 LATIHAN INDUSTRI SESI 2024/2025 , 03-03-2025 sehingga 02-07-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI TENAGA PENGAJAR PRASISWAZAH ANTARABANGSA KHAS SEMESTER 1 SESI AKADEMIK 2024-2025 KURSUS EPPD1073 - KOMUNIKASI PERNIAGAAN KONTEMPORARI , 07-10-2024 sehingga 23-02-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI TENAGA PENGAJAR PRASISWAZAH ANTARABANGSA KHAS SEMESTER 1 SESI AKADEMIK 2024-2025 KURSUS EPPD1073 - KOMUNIKASI PERNIAGAAN KONTEMPORARI , 17-03-2025 sehingga 20-06-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI TENAGA PENGAJAR PRASISWAZAH ANTARABANGSA KHAS SEMESTER 1 SESI AKADEMIK 2025/2025 EPPM4393 - PEMASARAN GLOBAL , 06-10-2025 sehingga 15-02-2026 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI TENAGA PENGAJAR PRASISWAZAH ANTARABANGSA KHAS SEMESTER 1 SESI AKADEMIK 2025/2026 EPPM3423 - PEMASARAN ANTARABANGSA , 06-10-2025 sehingga 15-02-2026 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI TENAGA PENGAJAR PRASISWAZAH ANTARABANGSA KHAS SEMESTER 2 SESI AKADEMIK 2024/2025 , 17-03-2025 sehingga 20-06-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI TENAGA PENGAJAR PRASISWAZAH ANTARABANGSA KHAS SEMESTER 2 SESI AKADEMIK 2024/2025 EPPM1113 - APLIKASI KOMPUTER BERSEPADU , 17-03-2025 sehingga 20-06-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI TENAGA PENGAJAR PRASISWAZAH ANTARABANGSA KHAS SEMESTER 2 SESI AKADEMIK 2024/2025 KURSUS LMCW1022 ASAS KEUSAHAWANAN (SET 100) , 17-03-2025 sehingga 20-06-2025 , Fakulti / Institut / Pusat Perkhidmatan |
| PELANTIKAN SEBAGAI TENAGA PENGAJAR PRASISWAZAH ANTARABANGSA KHAS SEMESTER 3 SESI AKADEMIK 2024/2025 EPPM1123 - PENGANTAR PEMASARAN , 21-07-2025 sehingga 07-09-2025 , Fakulti / Institut / Pusat Perkhidmatan |