Untuk Kegunaan UKM sahaja

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Curriculum Vitae


MAKLUMAT ASAS

DR. CHUAH HUI WEN

PENSYARAH UNIVERSITI
PUSAT KAJIAN PERNIAGAAN GLOBAL & EKONOMI DIGITAL (GLoBDE)
stephanie.chuahhw@ukm.edu.my
No.rasmi UKM : 03 8921 5555
BIOGRAFI /BIOGRAPHY


Dr. Chuah Hui Wen (Stephanie) is a Senior Lecturer in Marketing at the Faculty of Economics and Management (FEP), National University of Malaysia. Prior to this, she served as a Senior Lecturer and Associate Director at the Centre for Research and Innovation in Tourism (CRiT) at Taylor’s University. She has also worked as an Assistant Professor in the Department of Business Administration at Asia University, Taiwan, and as a visiting scholar at Hochschule Darmstadt – University of Applied Sciences, Germany. Dr. Chuah received her Ph.D. in Technology Management and her Master’s in Marketing from Universiti Sains Malaysia. Her research interests include artificial intelligence and robotics, social media marketing, big data and machine learning, technology management, and consumer behavior. Dr. Chuah’s work has been published in top-tier journals, including the Journal of Business Research, Journal of Retailing and Consumer Services, International Journal of Contemporary Hospitality Management, Journal of Hospitality Marketing & Management, Internet Research, and Computers in Human Behavior, among others. Dr. Chuah`s passion and dedication to research have earned her a place on Stanford/Elsevier`s World`s Top 2% Scientists List for both 2023 and 2024. She has also received several prestigious scholarly awards, including the Best Paper Award at the Council for Hospitality Management Education Annual Conference (CHME 2025), the 2022 Best Paper Award from the Journal of Hospitality and Tourism Management, the Young Service Researcher Award, and the Best Paper Award (2017) at the 8th International Research Symposium in Service Management (IRSSM-8).

KELAYAKAN AKADEMIK / ACADEMIC QUALIFICATION
(Bidang Pengajian),(Peringkat),(Institusi),(Tahun)
Doktor Falsafah , UNIVERSITI SAINS MALAYSIA , 2019
Sarjana Sastera , UNIVERSITI SAINS MALAYSIA , 2015
PEMASARAN , Sarjana Muda dengan Kepujian , UNIVERSITI SAINS MALAYSIA , 2010
PENERBITAN TERKINI / LATEST PUBLICATION

Penerbitan Berimpak Tinggi

Stephanie Hui-wen Chuah, Joaquim Dias Soeiro.  (2025).  When Robot Appearance And Service Style Interact To Influence Customers’ Willingness To Pay: The Mediating Role Of Perceived Restaurant Quality.  - International Journal Of Hospitality Management.  1 - 12. 
Zeyu Chen, Stephanie Hui-wen Chuah, Kandappan Balasubramanian .  (2025).  Be Smart, But Not Humanless? Prioritizing The Improvement Of Service Attributes In Smart Hotels Based On An Online Reviews-driven Method.  - Sustainability.  1 - 22. 

Penerbitan SCOPUS/ERA

Kanapot Kalnaovakul, Kandappan Balasubramanian, Stephanie Hui-wen Chuah .  (2025).  Service Quality, Customer Sentiment And Online Ratings Of Beach Hotels: An Analysis Of Moderating Factors.  - Journal Of Hospitality And Tourism Insights.  988 - 1009. 
Zeyu Chen, Stephanie Hui-wen Chuah, Kandappan Balasubramanian .  (2025).  Be Smart, But Not Humanless? Prioritizing The Improvement Of Service Attributes In Smart Hotels Based On An Online Reviews-driven Method.  - Sustainability.  1 - 22. 
Xi Liang, Stephanie Hui-wen Chuah, Lisa Tung.  (2025).  Factors Influencing Consumers’ Intention To Purchase Hotel Products On Douyin (tiktok): A Comparison Of Business And Leisure Travelers.  - Journal Of Hospitality And Tourism Insights.  2253 - 2276. 
Stephanie Hui-wen Chuah, Joaquim Dias Soeiro.  (2025).  When Robot Appearance And Service Style Interact To Influence Customers’ Willingness To Pay: The Mediating Role Of Perceived Restaurant Quality.  - International Journal Of Hospitality Management.  1 - 12. 
Crystal Yip Yoke-lin, Joaquim Dias Soeiro, Stephanie Chiah Hui- Wen, S. Mostafa Rasoolimanesh.  (2024).  Developing A Sustainability Index For Hotels And Resorts In Malaysia: A Hybrid Delphi–ahp Approach.  - Asia Pacific Journal Of Innovation In Hospitality And Tourism (apjiht).  73 - 122. 
Laing Xiaoxin, Victor Wee Eng Lye, Stephanie Chuah Hui-wen.  (2024).  Gastronomic Tourism: An Integrated Model For Examining Tourists’ Intentions To Revisit Seafood Destinations.  - Asia Pacific Journal Of Innovation In Hospitality And Tourism .  145 - 167. 

Bab Dalam Buku

Liang Xiaoxin, Stephanie Hui-wen Chuah, Victor Wee Eng Lye.  (2025).  Harnessing The Power Of Social Media Marketing To Transform The Food Industry In China .  - 23 - 48. 
PROJEK PENYELIDIKAN / RESEARCH PROJECT
(Tajuk),(Peranan),(Tempoh),(Tahap)

Aktif

Understanding consumer resistance to the consumption of plant-based food: A comparison study between Muslim and non-Muslim consumers , Ketua Projek , 16-12-2024 sehingga 15-12-2026 , Universiti
The Differential Impacts of Fintech Adoption on Male and Female Income Levels in Malaysia: A Quantile Regression Approach , Penyelidik Bersama , 16-12-2024 sehingga 15-12-2026 , Universiti
ANUGERAH DAN PENGURUSAN / AWARD AND STEWARDSHIP
(Nama Anugerah/Pentadbiran),(Institusi Penganugerahan),(Tahun)

Anugerah-anugerah Lain

Best Paper Award , 2025
KHIDMAT SOSIAL / SOCIAL @ PUBLIC ENGAGEMENT
(Sumbangan),(Tempoh),(Peringkat)

Khidmat Luar

Perlantikan sebagai Ali Lembaga Editorial bagi Pertanika Journal of Social Sciences and Humanities (PJSSH) , 01-11-2024 sehingga 31-10-2026 , Antarabangsa
Best Paper Award , 20-05-2025 sehingga 01-01-1970 , Antarabangsa
Scientific Committee for the Global Conference on Technology and AI in Hospitality and Tourism Global Conference on Technology & AI in Hospitality and Tourism (GLOTECH) , 13-06-2025 sehingga 19-09-2025 , Antarabangsa
Understanding the acceptance of robots in restaurants: role of familiarity and trust , 11-10-2024 sehingga 26-10-2024 , Antarabangsa
Technology impacts on college foodservice: Evaluating smart food lockers in the US Higher Education , 27-11-2024 sehingga 05-12-2024 , Antarabangsa
Infusing backstage to frontstage: Exploring tourists' on-site live-streaming watching , 18-12-2024 sehingga 24-12-2024 , Antarabangsa
The Economic Value of The Beach in Teluk Nipah, Pangkor Island by Using the Ordinary Least Squares (OLS) and Logistic Model" , 02-12-2024 sehingga 12-12-2024 , Kebangsaan
Session Chair for the International Conference on Business and Technology (ICBTCardiff 2025) , 23-07-2025 sehingga 24-07-2025 , Antarabangsa

Khidmat Dalam

APPOINTMENT AS THE CHAIR / MEMBERS OF THE SUPERVISORY COMMITTEE TO THE STUDENT DAI XUAN P122358 , 13-11-2024 sehingga 13-11-2024 , Fakulti / Institut / Pusat Perkhidmatan
LANTIKAN JAWATAKUASA PEMBANGUNAN KURIKULUM DAN MODUL BAGI PROGRAM SARJA MUDA ANALITIK PERNIAGAAN,FEP , 05-11-2024 sehingga 04-11-2026 , Fakulti / Institut / Pusat Perkhidmatan
LANTIKAN SEBAGAI PENGERUSI PEMBENTANGAN CADANGAN TESIS CALON DOKTOR FALSAFAH CALON: ZHAO ZILIANG (P127092) , 20-06-2025 sehingga 25-06-2025 , Fakulti / Institut / Pusat Perkhidmatan
MESYUARAT JAWATANKUASA PENAKSIR SOALAN PEPERIKSAAN AKHIR SEMESTER 2 SESI 2024-2025 EPPM1113 / EPPD1063 APLIKASI KOMPUTER BERSEPADU/ APLIKASI KOMPUTER , 06-05-2025 sehingga 07-05-2025 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI AHLI JAWATANKUASA ETIKA PENYELIDIKAN FAKULTI EKONOMI DAN PENGURUSAN , 06-01-2025 sehingga 31-12-2026 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI AHLI JAWATANKUASA ETIKA PENYELIDIKAN FAKULTI EKONOMI DAN PENGURUSAN , 06-01-2025 sehingga 31-12-2026 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI FASILITATOR MINGGU APRESIASI WATAN (MAW) PELAJAR BAHARU SESI AKADEMIK 2024/2025,FAKULTI EKONOMI DAN PENGURUSAN,UNIVERSITI KEBANGSAAN MALAYSIA , 30-09-2024 sehingga 01-10-2024 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI PENILAI CADANGAN PENYELIDIKAN CALON HE CHUANJIE (P120554) , 16-07-2025 sehingga 23-07-2025 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI PENILAI PEMBENTANGAN LAPORAN KEMAJUAN KOLOKIUM SISWAZAH FEP SEMESTER 1 SESI 2024/2025 BAGI CALON KE XIAOYAN P129810 DAN MA QINGWEN P112731 , 17-02-2025 sehingga 20-02-2025 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI PENILAI PEMBENTANGAN LAPORAN KEMAJUAN KOLOKIUM SISWAZAH FEP SEMESTER 2 SESI 2024/2025 PELAJAR HAO NAN P112463 , 14-07-2025 sehingga 16-07-2025 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI PENILAI PERMOHONAN ETIKA PENYELIDIKAN FEP BIL.2/2025 , 04-03-2025 sehingga 17-03-2025 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI PENILAI PERMOHONAN ETIKA PENYELIDIKAN FEP BIL.3/2025 , 14-04-2025 sehingga 25-04-2025 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI PENYELARAS KEUSAHAWANAN DAN KREATIVITI, FAKULTI EKONOMI DAN PENGURUSAN, UKM , 01-11-2024 sehingga 31-10-2026 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI PENYELIA AKADEMIK EPPM4098 LATIHAN INDUSTRI SESI 2024/2025 , 03-03-2025 sehingga 02-07-2025 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI TENAGA PENGAJAR PRASISWAZAH ANTARABANGSA KHAS SEMESTER 1 SESI AKADEMIK 2024-2025 KURSUS EPPD1073 - KOMUNIKASI PERNIAGAAN KONTEMPORARI , 07-10-2024 sehingga 23-02-2025 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI TENAGA PENGAJAR PRASISWAZAH ANTARABANGSA KHAS SEMESTER 1 SESI AKADEMIK 2024-2025 KURSUS EPPD1073 - KOMUNIKASI PERNIAGAAN KONTEMPORARI , 17-03-2025 sehingga 20-06-2025 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI TENAGA PENGAJAR PRASISWAZAH ANTARABANGSA KHAS SEMESTER 2 SESI AKADEMIK 2024/2025 , 17-03-2025 sehingga 20-06-2025 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI TENAGA PENGAJAR PRASISWAZAH ANTARABANGSA KHAS SEMESTER 2 SESI AKADEMIK 2024/2025 EPPM1113 - APLIKASI KOMPUTER BERSEPADU , 17-03-2025 sehingga 20-06-2025 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI TENAGA PENGAJAR PRASISWAZAH ANTARABANGSA KHAS SEMESTER 2 SESI AKADEMIK 2024/2025 KURSUS LMCW1022 ASAS KEUSAHAWANAN (SET 100) , 17-03-2025 sehingga 20-06-2025 , Fakulti / Institut / Pusat Perkhidmatan