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Curriculum Vitae


MAKLUMAT ASAS

DR. MASRINA NADIA BINTI MOHD. SALLEH

PENSYARAH UNIVERSITI
PUSAT KAJIAN PERNIAGAAN GLOBAL & EKONOMI DIGITAL (GLoBDE)
mnadiasalleh@ukm.edu.my
No.rasmi UKM : 03 8921 5555
BIOGRAFI /BIOGRAPHY


Dr. Masrina Nadia Mohd Salleh is an accomplished lecturer and researcher with over 10 years of experience in FinTech, financial innovation, and related fields. Her research explores diverse areas, including AI and dialect recognition, financial management skills, curriculum design, and blockchain applications. She is currently a Senior Lecturer at the Faculty of Economics and Management (GlobDe), National University of Malaysia (UKM). Her publications demonstrate her active engagement in research. Her work has been published in Scopus-indexed journals such as the Forum for Linguistic Studies, Nanotechnology Perceptions, International Journal of Communication Networks and Information Security, International Journal of Business and Globalisation, International Journal of Mechanical Engineering, Journal for ReAttach Therapy and Developmental Diversities, and the International Journal of Advanced Science and Technology. She has also contributed to the 2023 3rd International Conference on Advance Computing and Innovative Technologies in Engineering, ICACITE 2023. Her publication in The Empirical Economics Letters is ranked by AEA, ABDC, and ERA. In addition to her publications, she is actively involved in the academic community, serving as a reviewer for reputable publishers and journals including Bentham Science Publishers, Science Publishing Group (USA), Journal of Governance and Integrity, and Journal of Islamic Marketing. Strong expertise in delivering engaging lectures, conducting impactful research, and fostering collaborative partnerships to drive financial innovation and achieve Sustainable Development Goals.

KELAYAKAN AKADEMIK / ACADEMIC QUALIFICATION
(Bidang Pengajian),(Peringkat),(Institusi),(Tahun)
FINTECH , Doktor Falsafah , UNIVERSITI TEKNOLOGI MALAYSIA , 2024
FINANCE, INVESTMENT & RISK , Sarjana Sains , UNIVERSITY OF KENT , 2011
FINANCE , Sarjana Muda dengan Kepujian , UNIVERSITI TEKNOLOGI MARA , 2010
KEPAKARAN / EXPERTISE
SOCIAL SCIENCES - SOCIOLOGY (FINANCE, FINTECH, FINANCIAL INNOVATION)
PENERBITAN TERKINI / LATEST PUBLICATION

Penerbitan SCOPUS/ERA

Nurul Izzatty Ismail, Juhari Noor Faezah, Muhammad Syukri Abdullah, Masrina Nadia Mohd Salleh.  (2025).  International Journal Of Advanced Computer Science And Applications (ijacsa).  - Benefits And Challenges Of Cloud Computing System In Malaysian Public Healthcare Organizations.  122 - 128. 
Masrina Nadia Mohd Salleh, Shaliza Alwi, Herwina Rosnan, Norwazli Abdul Wahab.  (2025).  Exploring The Impact Of Fintech On Sustainable Development In Malaysia: An Interpretative Phenomenological Analysis.  - Discover Sustainability.  1 - 16. 
Shaliza Alwi , Masrina Nadia Mohd Salleh, Mohamad Naqiuddin Md Mansor.  (2025).  Ai And Dialect Recognition: Challenges And Opportunities In Linguistic Diversity.  - Forum For Linguistic Studies.  1052 - 1062. 
Muhammad Syukri Abdullah, Vani Tanggamani, Azlina Rahim, Hamidah Bani, Mohd Mas Rizat Abdul Latif, Masrina Nadia Mohd Salleh.  (2025).  An Analysis Of Financial Literacy And Financial Well-being In Relation To Sustainable Development Goals (sdgs) Among Women Entrepreneurs In The Federal Territory Of Putrajaya, Malaysia.  - International Journal Of Accounting And Economics Studies.  327 - 335. 

Penulisan Dalam Bahasa Melayu

Masrina Nadia Mohd. Salleh, Zumalia Norzailan.  (2025).  Tarif As, Bagaimana Asean, Malaysia Mampu Bertahan?.  - Utusan Malaysia. 
Mohd Fahmi Ghazali, Masrina Nadia Mohd Salleh.  (2025).  Super Apps Menyatu Asean Melalui Inovasi Digital : Ke Arah Keterangkuman Dan Kelestarian Malaysia 2030.  - Dagangnews. 

Penerbitan Lain-lain

Masrina Nadia Mohd. Salleh, Zumalia Norzailan.  (2025).  Tarif As, Bagaimana Asean, Malaysia Mampu Bertahan?.  - Utusan Malaysia. 
Mohd Fahmi Ghazali, Masrina Nadia Mohd Salleh.  (2025).  Super Apps Menyatu Asean Melalui Inovasi Digital : Ke Arah Keterangkuman Dan Kelestarian Malaysia 2030.  - Dagangnews. 
KHIDMAT SOSIAL / SOCIAL @ PUBLIC ENGAGEMENT
(Sumbangan),(Tempoh),(Peringkat)

Khidmat Luar

Masrina Nadia Binti Mohd Salleh , 13-05-2025 sehingga 13-05-2025 , Kebangsaan
Masrina Nadia Binti Mohd Salleh , 13-05-2025 sehingga 13-05-2025 , Kebangsaan
The Impact of AI and Machine Learning on Business Model Innovation, , 01-04-2025 sehingga 24-04-2025 , Kebangsaan
Science Publishing Group , 01-01-2025 sehingga 31-12-2025 , Antarabangsa
Juri pertandingan Reruai Antarabangsa bagi karnival Simfoni Citra , 11-06-2025 sehingga 12-01-6606 , Kebangsaan
HOW READINESS MEDIATES THE ENVIRONMENT-ADOPTION RELATIONSHIP IN INDUSTRY 4.0 , 09-06-2025 sehingga 09-06-2025 , Kebangsaan
INTERNATIONAL COMMUNITY SERVICE INTEGRATED DIGITAL TRANSFORMATION WORKSHOP FOR SUSTAINABLE EDUCATION AND ECONOMIC DEVELOPMENT , 18-06-2025 sehingga 18-06-2025 , Antarabangsa
PANEL SPEAKER IMMERSEKL 2025 Malaysias Premier Immersive Tech & Metaverse Conference , 24-07-2025 sehingga 24-07-2025 , Kebangsaan
PANEL SPEAKER IMMERSEKL 2025 Malaysias Premier Immersive Tech & Metaverse Conference , 24-07-2025 sehingga 24-07-2025 , Kebangsaan