Untuk Kegunaan UKM sahaja

For UKM use only

Curriculum Vitae


MAKLUMAT ASAS

DR. MASRINA NADIA BINTI MOHD. SALLEH

PENSYARAH UNIVERSITI
PUSAT KAJIAN PERNIAGAAN GLOBAL & EKONOMI DIGITAL (GLoBDE)
mnadiasalleh@ukm.edu.my
No.rasmi UKM : 03 8921 5555
BIOGRAFI /BIOGRAPHY


Dr. Masrina Nadia Mohd Salleh is an accomplished lecturer and researcher with over 10 years of experience in FinTech, financial innovation, and related fields. Her research explores diverse areas, including AI and dialect recognition,digital inclusions, financial management skills, and blockchain applications. She is currently a Senior Lecturer at the Faculty of Economics and Management (GlobDe), National University of Malaysia (UKM). Her publications demonstrate her active engagement in research. Her work has been published in Scopus-indexed journals such as the Forum for Linguistic Studies, Nanotechnology Perceptions, International Journal of Communication Networks and Information Security, International Journal of Business and Globalisation, International Journal of Mechanical Engineering, Journal for ReAttach Therapy and Developmental Diversities, and the International Journal of Advanced Science and Technology. She has also contributed to the 2023 3rd International Conference on Advance Computing and Innovative Technologies in Engineering, ICACITE 2023. Her publication in The Empirical Economics Letters is ranked by AEA, ABDC, and ERA. In addition to her publications, she is actively involved in the academic community, serving as a reviewer for reputable publishers and journals including Bentham Science Publishers, Science Publishing Group (USA), Journal of Governance and Integrity, and Journal of Islamic Marketing. Strong expertise in delivering engaging lectures, conducting impactful research, and fostering collaborative partnerships to drive financial innovation and achieve Sustainable Development Goals.

KELAYAKAN AKADEMIK / ACADEMIC QUALIFICATION
(Bidang Pengajian),(Peringkat),(Institusi),(Tahun)
FINTECH , Doktor Falsafah , UNIVERSITI TEKNOLOGI MALAYSIA , 2024
FINANCE, INVESTMENT & RISK , Sarjana Sains , UNIVERSITY OF KENT , 2011
FINANCE , Sarjana Muda dengan Kepujian , UNIVERSITI TEKNOLOGI MARA , 2010
KEPAKARAN / EXPERTISE
SOCIAL SCIENCES - SOCIOLOGY (FINANCE, FINTECH, FINANCIAL INNOVATION, DIGITAL INCLUSIONS)
PENERBITAN TERKINI / LATEST PUBLICATION

Penerbitan SCOPUS/ERA

Shu Li, Mohd Fahmi Ghazali, Masrina Nadia Mohd. Salleh.  (2025).  Fintech's Powerful Function: Reducing Gender Income Inequality .  - Economics And Finance Letters.  636 - 653. 
Shaliza Alwi , Masrina Nadia Mohd Salleh, Mohamad Naqiuddin Md Mansor.  (2025).  Ai And Dialect Recognition: Challenges And Opportunities In Linguistic Diversity.  - Forum For Linguistic Studies.  1052 - 1062. 
Masrina Nadia Mohd Salleh, Shaliza Alwi, Herwina Rosnan, Norwazli Abdul Wahab.  (2025).  Exploring The Impact Of Fintech On Sustainable Development In Malaysia: An Interpretative Phenomenological Analysis.  - Discover Sustainability.  1 - 16. 
Nurul Izzatty Ismail, Juhari Noor Faezah, Muhammad Syukri Abdullah, Masrina Nadia Mohd Salleh.  (2025).  International Journal Of Advanced Computer Science And Applications (ijacsa).  - Benefits And Challenges Of Cloud Computing System In Malaysian Public Healthcare Organizations.  122 - 128. 
Muhammad Syukri Abdullah, Vani Tanggamani, Azlina Rahim, Hamidah Bani, Mohd Mas Rizat Abdul Latif, Masrina Nadia Mohd Salleh.  (2025).  An Analysis Of Financial Literacy And Financial Well-being In Relation To Sustainable Development Goals (sdgs) Among Women Entrepreneurs In The Federal Territory Of Putrajaya, Malaysia.  - International Journal Of Accounting And Economics Studies.  327 - 335. 

Penulisan Dalam Bahasa Melayu

Masrina Nadia Mohd Salleh.  (2025).  Ukm Terajui Kajian Meaningful Connectivity, Memahami Pengalaman Sebenar Rakyat Malaysia Dalam Capaian Digital.  - Ukm Berita - Jaringan Industri. 
Masrina Nadia Mohd Salleh, Mohd Fahmi Ghazali .  (2025).  Rm 1.6 Billion Lesap:krisis Scam Semakin Ganas Mengancam Ekonomi Digital Negara.  - Dagangmnews. 
Mohd Fahmi Ghazali, Masrina Nadia Mohd Salleh.  (2025).  Super Apps Menyatu Asean Melalui Inovasi Digital : Ke Arah Keterangkuman Dan Kelestarian Malaysia 2030.  - Dagangnews. 
Masrina Nadia Mohd. Salleh.  (2025).  Dorong Transformasi Digital Untuk Pendidikan Dan Ekonomi Berkelanjutan, Feb Unj Dan Ukm Kolaborasi Dalam International Community Service.  - Magister Manajemen Lingkungan Unj. 
Mohd Fahmi Ghazali, Masrina Nadia Mohd Salleh.  (2025).  Rm1.6 Bilion Lesap: Krisis Scam Semakin Ganas Ancam Ekonomi Digital Negara.  - Dagang News. 
Masrina Nadia Mohd. Salleh, Zumalia Norzailan.  (2025).  Tarif As, Bagaimana Asean, Malaysia Mampu Bertahan?.  - Utusan Malaysia. 

Penerbitan Lain-lain

Masrina Nadia Mohd Salleh.  (2025).  Asean Gbs Ecosystems – Collaborate To Scale, Compete To Excel.  -
Masrina Nadia Mohd Salleh.  (2025).  Education Reimagined: Immersive Learning In The Age Of Ar/vr .  -
Masrina Nadia Mohd Salleh.  (2025).  Ukm Terajui Kajian Meaningful Connectivity, Memahami Pengalaman Sebenar Rakyat Malaysia Dalam Capaian Digital.  - Ukm Berita - Jaringan Industri. 
Masrina Nadia Mohd Salleh.  (2025).  Data Analytics I: Descriptive & Inferential Statistics.  -
Masrina Nadia Mohd Salleh, Mohd Fahmi Ghazali .  (2025).  Rm 1.6 Billion Lesap:krisis Scam Semakin Ganas Mengancam Ekonomi Digital Negara.  - Dagangmnews. 
Masrina Nadia Mohd. Salleh.  (2025).  Dorong Transformasi Digital Untuk Pendidikan Dan Ekonomi Berkelanjutan, Feb Unj Dan Ukm Kolaborasi Dalam International Community Service.  - Magister Manajemen Lingkungan Unj. 
Masrina Nadia Mohd Salleh.  (2025).  Digital Entrepreneurship Learning Training With Ai : Enhancing Competence And Professional Competitiveness.  -
Mohd Fahmi Ghazali, Masrina Nadia Mohd Salleh.  (2025).  Rm1.6 Bilion Lesap: Krisis Scam Semakin Ganas Ancam Ekonomi Digital Negara.  - Dagang News. 
Masrina Nadia Mohd. Salleh, Zumalia Norzailan.  (2025).  Tarif As, Bagaimana Asean, Malaysia Mampu Bertahan?.  - Utusan Malaysia. 
Mohd Fahmi Ghazali, Masrina Nadia Mohd Salleh.  (2025).  Super Apps Menyatu Asean Melalui Inovasi Digital : Ke Arah Keterangkuman Dan Kelestarian Malaysia 2030.  - Dagangnews. 
PROJEK PENYELIDIKAN / RESEARCH PROJECT
(Tajuk),(Peranan),(Tempoh),(Tahap)

Aktif

Redefining Connectivity Measuring Meaningful Connectivity in Malaysia , Ketua Projek , 01-07-2025 sehingga 31-03-2026 , Kebangsaan
UNDERSTANDING CROSS-CULTURAL DIFFERENCES IN CONSUMER PERCEPTIONS AND PURCHASE INTENTIONS OF DISABILITY-INCLUSIVE ADVERTISING IN MALAYSIA AND INDONESIA , Penyelidik Bersama , 10-12-2025 sehingga 09-12-2027 , Antarabangsa
Program Pemerkasaan Pemasaran Inklusif untuk Komuniti OKU di Malaysia: Satu Pendekatan Kolaboratif bersama PKS dan Usahawan Sosial , Penyelidik Bersama , 01-09-2025 sehingga 01-06-2026 , Kebangsaan
KHIDMAT SOSIAL / SOCIAL @ PUBLIC ENGAGEMENT
(Sumbangan),(Tempoh),(Peringkat)

Khidmat Luar

Masrina Nadia Binti Mohd Salleh , 13-05-2025 sehingga 13-05-2025 , Kebangsaan
Masrina Nadia Binti Mohd Salleh , 13-05-2025 sehingga 13-05-2025 , Kebangsaan
The Impact of AI and Machine Learning on Business Model Innovation, , 01-04-2025 sehingga 24-04-2025 , Kebangsaan
Science Publishing Group , 01-01-2025 sehingga 31-12-2025 , Antarabangsa
Juri pertandingan Reruai Antarabangsa bagi karnival Simfoni Citra , 11-06-2025 sehingga 12-01-6606 , Kebangsaan
HOW READINESS MEDIATES THE ENVIRONMENT-ADOPTION RELATIONSHIP IN INDUSTRY 4.0 , 09-06-2025 sehingga 09-06-2025 , Kebangsaan
INTERNATIONAL COMMUNITY SERVICE INTEGRATED DIGITAL TRANSFORMATION WORKSHOP FOR SUSTAINABLE EDUCATION AND ECONOMIC DEVELOPMENT , 18-06-2025 sehingga 18-06-2025 , Antarabangsa
PANEL SPEAKER IMMERSEKL 2025 Malaysias Premier Immersive Tech & Metaverse Conference , 24-07-2025 sehingga 24-07-2025 , Kebangsaan
PANEL SPEAKER IMMERSEKL 2025 Malaysias Premier Immersive Tech & Metaverse Conference , 24-07-2025 sehingga 24-07-2025 , Kebangsaan
Kelab Pengurusan FEP UKM , 01-07-2025 sehingga 30-06-2025 , Kebangsaan
Fintech and Green Energy Transition in South Asian Countries in the Presence of Environmental Governance , 27-08-2025 sehingga 30-06-2025 , Kebangsaan
Masrina Nadia Binti Mohd Salleh , 30-10-2025 sehingga 30-10-2025 , Kebangsaan
Asian Journal of Accounting and Governance , 17-11-2025 sehingga 10-12-2025 , Kebangsaan
Jurnal Pengurusan , 14-09-2025 sehingga 05-10-2025 , Kebangsaan
Masrina Nadia Binti Mohd Salleh , 23-11-2025 sehingga 28-11-2025 , Antarabangsa
The 17th Asian Conference on Education (ACE2025) , 23-11-2025 sehingga 28-11-2025 , Antarabangsa

Khidmat Dalam

MESYUARAT JAWATANKUASA PENAKSIR SOALAN PEPERIKSAAN AKHIR SEMESTER 1 SESI AKADEMIK 2025-2026 , 19-11-2025 sehingga 20-11-2025 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI AHLI JAWATANKUASA 2ND INTERNATIONAL CONFERENCE OF GLOBAL BUSINESS AND DIGITAL ECONOMY (ICGLOBDE 2026) , 01-08-2025 sehingga 31-12-2026 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI AHLI JAWATANKUASA KELAB KEBAJIKAN SOSIAL DAN KEROHANIAN FEP (KKSK-FEP) 2025-2028 , 15-09-2025 sehingga 14-09-2028 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI AHLI JAWATANKUASA ROUND TABLE DISCUSSION (RTD) INISIATIF POTONGAN CUKAI BERGANDA (DOUBLE TAX DEDUCTION) FEP , 16-07-2025 sehingga 15-07-2026 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI AHLI JAWATANKUASA TASKFORCE AACSB FEP , 01-08-2025 sehingga 31-12-2026 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI FASILITATOR MINGGU APRESIASI WATAN (MAW) : MISI MINDA FEP , 29-09-2025 sehingga 29-09-2025 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI JURI PERTANDINGAN UNTUK KARNIVAL SIMFONI CITRA 2025 , 11-06-2025 sehingga 12-06-2025 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI KETUA JAWATANKUASA KEYNOTE SPEAKER DAN JEMPUTAN VIP - INTERNATIONAL MANAGEMENT AND ACCOUNTING CONFERENCE (IMAC 12, 2026) , 09-07-2025 sehingga 31-12-2026 , Fakulti / Institut / Pusat Perkhidmatan
PELANTIKAN SEBAGAI PENASIHAT KELAB PENGURUSAN FAKULTI EKONOMI DAN PENGURUSAN , 01-07-2025 sehingga 30-06-2026 , Fakulti / Institut / Pusat Perkhidmatan