Syed S. Alam, Chieh-Yu Lin, Maisarah Ahmad, Nor Asiah Omar, Mohd Helmi Ali.  (2019).  Factors affecting energy-efficient household products buying intention: empirical study.  - Environmental and Climate Technologies.  84-97. 

Nor Asiah Omar, Muhamad Azrin Nazri, Suhaily Ramly, Zuraidah Zainol.  (2018).  Does psychological contract violation moderate the impact of severity and recovery satisfaction on boycott? an analysis of halal violation.  - Journal of Food Products Marketing.  . 

Mohd Helmi Ali, Azman Ismail, Syed Shah Alam, Zafir Mohd Makhbul, Nor Asiah Omar.  (2018).  Exploring the theory of planned behaviour (TPB) in relation to a halal food scandal: the Malaysia Cadbury chocolate case.  - International Food Research Journal.  79-86. 

Nor Asiah Omar, Zuraidah Zainol, Chan Kuan Thye, Nordiana Ahmad Nordin, Muhamad Azrin Nazri.  (2017).  Halal violation episode: Does severity and trust recovery impact negative consumption behavior?.  - Journal of Islamic Marketing.  686-710. 

Suhaily Mohd Ramly, Nor Asiah Omar.  (2017).  Exploring the influence of store attributes on customer experience and customer engagement.  - International Journal of Retail & Distribution Management.  1138-1158. 

Norzalita A. Aziz, Nor Asiah Omar.  (2013).  Exploring the Effect of Internet Marketing Orientation, Learning Orientation and Market Orientation on Innovativeness and Performance: SME (exporters) perspectives.  - Journal of Business Economics and Management.  14(1):S257-278.