mohd zaher bin mohd zain, syed uzair syed othman, helmi had sabtu, azmi zakaria, wan hirwani, norzalita & teh sio hong.  (2016).  executive education programme tourism & destination marketing.  - .  1-16. 

mohd zaher mohd zain, helmy had sabtu & ahmad azmi ariffin, nasuha.  (2016).  aacsb progress report 2.  - .  1-10. 

ahmad azmi bin mohd. ariffin, norzalita bt. abd aziz, prof. madya dr. firdaus abdullah.  (2015).  modelling the service of shariah-compliant hotel in malaysia: a focus on dimensionality and measurement index.  - .  . 

ahmad azmi m.ariffin & norzalita a.aziz.  (2011).  a preliminary study on the influence of design in promoting national identity through national carriers.  - 1st international colloquium on global design and marketing.  . 

aliah hanim mohd salleh, prof. dr. aliah hanim mohd. salleh, norjaya mohd yasin, norzalita abd. aziz & ahmad azmi mohd. ariffin.  (2010).  developing a higher education brand index for malaysia - country report: indonesia.  - penilaian potensi pasaran.  . 

aliah hanim mohd. salleh, ahmad azmi mohd ariffin, siohong tih & astuti agustina asbudin.  (2010).  zone of tolerance for service attributes in full-service airlines versus low-cost carriers.  - 11th international research seminar in service management.  .