safwan marwin abdul murad, norzalita abd aziz.  (2020).  unified theory of acceptance and use of technology and the moderation role of uncertainty avoidance toward oti website purchase intention a conceptual model.  - 24th macfea proceedings.  1. 

long fei, norzalita abd aziz, safwan marwin.  (2020).  an examination of decision making styles on outbound travel intention among chinese gen y tourists.  - 24th malaysia consumer and family economics association national seminar (macfea) 2020.  1. 

norzalita abd aziz, long fei, safwan marwin abdul murad.  (2020).  examining travel constraints and perceived risk on intention to travel during covid 19 pandemic: the case of malaysian consumers.  - 24th malaysian consumer and family economics association (macfea).  1. 

tan ling ling, norzalita abd aziz, abdul hafaz ngah.  (2019).  the mediating role of global motives in green hotel patronage intention.  - aamc 2019 progressing beyond and better: leading businesses for a sustainable future . the 13th asian academy of management conference 2019.  1-18. 

tan ling ling, norzalita abd aziz, abdul hafaz ngah.  (2019).  the mediating effect of reasons on the relationship between altruism and green hotel patronage intention.  - the 10th national seminar on digitalization. sustainaibility and globalization.  1-4. 

alaliani, reem abdulrahman m., a.y.m. atiquil islam, abdulrahman saleh m. & norzalita abd aziz.  (2017).  modelling of revisit intention: an empirical study on tourists electronic word of mouth, destination image and perceived risk.  - 2017 conference on business & information management (icbim 2017) - iedrc beijing conferences.  . 

alalyani, abdul rahman saleh m, a.y.m. atiquil islam, reem abdul rahman & norzalita abd aziz.  (2017).  shopping environment: a preliminary investigation of gulf tourist emotion, shopping intention and word of mouth.  - 2017 conference on business and information management (icbim 2017) - iedrc beijing conferences.  . 

mohd zaher bin mohd zain, syed uzair syed othman, helmi had sabtu, azmi zakaria, wan hirwani, norzalita & teh sio hong.  (2016).  executive education programme tourism & destination marketing.  - .  1-16. 

ahmad azmi bin mohd. ariffin, norzalita bt. abd aziz, prof. madya dr. firdaus abdullah.  (2015).  modelling the service of shariah-compliant hotel in malaysia: a focus on dimensionality and measurement index.  - .  . 

norzalita abd aziz & hafizi abd majid.  (2013).  understanding the co-production concept and customer attitudinal loyalty in islamic financial services.  - conference program and abstract book the 10th (ebes) eurasia business and economics society.  . 

hafizi abd majid & norzalita abd aziz.  (2013).  gold investment in malaysia s financial services.  - conference program and abstract book the 10th (ebes) eurasia business and economics society.  . 

norzalita abd aziz & sheli elene sharuddin.  (2013).  the impact of corporate social responsibility and corporate identity management on hotels image and performance..  - 10th ebes conference.  . 

norzalita abd aziz & mohammad emam.  (2013).  implications of coproduction and service credibility on satisfaction and loyalty in airline services: social exchange theory perspectives..  - mag scholar global business, marketing and tourism conference.  . 

norzalita abd aziz.  (2012).  the impact of corporate social responsibility and corporate identity management towards the development of hotels` corporate image attractiveness.  - the 9th international congress on csr-aderse (responsibilities sociale de`l enterprise).  . 

ahmad azmi m.ariffin & norzalita a.aziz.  (2011).  a preliminary study on the influence of design in promoting national identity through national carriers.  - 1st international colloquium on global design and marketing.  . 

norjaya mohd yasin, norzalita abd aziz & azhar ahmad.  (2010).  marketing practices of tropical fruits producers and exporters: a comparison between malaysia, indonesia and thailand.  - proceedings of australian and new zealand marketing academy (anzmac) conference 2010, christchurch, new zealand.  . 

norzalita abd aziz, norjaya mohd yasin & azhar ahmad.  (2010).  understanding the impact of market orientation, segmentation & differentiation on business performance in the southeast asia tropical fruit industry.  - european applied business research conference, hillton dublin, 7-10 june, 2010.  . 

aliah hanim mohd salleh, prof. dr. aliah hanim mohd. salleh, norjaya mohd yasin, norzalita abd. aziz & ahmad azmi mohd. ariffin.  (2010).  developing a higher education brand index for malaysia - country report: indonesia.  - penilaian potensi pasaran.  . 

norzalita abd aziz & nor asiah omar.  (2010).  identifying the influence of market orientation, learning orientation & internet marketing orientation towards smes` innovation capabilities.  - international (summer) conference on asia pacific business innovation & technology management (apbitm summer).  . 

norzalita abd aziz, norjaya mohd yasin & azhar ahmad.  (2010).  the pattern of market orientation among agriculture based companies: asian tropical fruits producers & exporters.  - proceedings of 2010 international (summer) conference on asia pacific business innovation & technology management (apbitm summer).  . 

norjaya mohd yasin, norzalita abd aziz, norul huda tajuddin.  (2009).  the antecedents of customer loyalty in the context of mobile telecommunication service.  - the 1st international conference on arab-malaysian global business and entrepreneurship "enhancing networking in a global business" programme book & collection of abstracts.  . 

nor asiah omar, norzalita abd aziz and muhammad azrin nazri.  (2009).  the effects of program satisfaction on store loyalty : does the cardholders` loyalty towards the program matters.  - 14th asia pacific management conference (apmc), airlangga.  . 

norjaya mohd.yasin, norzalita abd. aziz & norul huda tajuddin.  (2009).  antecedents of customer loyalty in the context of mobile telecommunication service.  - the 1st international conference on arab-malaysian global business and entrepreneurship "enhancing networking in a global business".  . 

norjaya mohd. yasin & norzalita abd. aziz.  (2009).  understanding brand equity and brand resonance of banking services: malaysian consumer perspective.  - business management seminar 2009 ?managing business in turbulent environment? the royale bintang seremban, negeri sembilan, june 19 - 21, 2009: book of abstracts.  . 

norjaya m. yasin & norzalita abd aziz.  (2008).  determinants of brand equity of services: a verification approach in the banking industry in malaysia.  - the 3rd international conference on business and management research (icbmr).  .