alalyani, abdul rahman saleh m, a.y.m. atiquil islam, reem abdul rahman & norzalita abd aziz.  (2017).  shopping environment: a preliminary investigation of gulf tourist emotion, shopping intention and word of mouth.  - 2017 conference on business and information management (icbim 2017) - iedrc beijing conferences.  . 

alaliani, reem abdulrahman m., a.y.m. atiquil islam, abdulrahman saleh m. & norzalita abd aziz.  (2017).  modelling of revisit intention: an empirical study on tourists electronic word of mouth, destination image and perceived risk.  - 2017 conference on business & information management (icbim 2017) - iedrc beijing conferences.  . 

mohd zaher bin mohd zain, syed uzair syed othman, helmi had sabtu, azmi zakaria, wan hirwani, norzalita & teh sio hong.  (2016).  executive education programme tourism & destination marketing.  - .  1-16. 

ahmad azmi bin mohd. ariffin, norzalita bt. abd aziz, prof. madya dr. firdaus abdullah.  (2015).  modelling the service of shariah-compliant hotel in malaysia: a focus on dimensionality and measurement index.  - .  . 

norzalita abd aziz & hafizi abd majid.  (2013).  understanding the co-production concept and customer attitudinal loyalty in islamic financial services.  - conference program and abstract book the 10th (ebes) eurasia business and economics society.  . 

norzalita abd aziz & sheli elene sharuddin.  (2013).  the impact of corporate social responsibility and corporate identity management on hotels image and performance..  - 10th ebes conference.  . 

hafizi abd majid & norzalita abd aziz.  (2013).  gold investment in malaysia s financial services.  - conference program and abstract book the 10th (ebes) eurasia business and economics society.  . 

norzalita abd aziz & mohammad emam.  (2013).  implications of coproduction and service credibility on satisfaction and loyalty in airline services: social exchange theory perspectives..  - mag scholar global business, marketing and tourism conference.  . 

norzalita abd aziz.  (2012).  the impact of corporate social responsibility and corporate identity management towards the development of hotels` corporate image attractiveness.  - the 9th international congress on csr-aderse (responsibilities sociale de`l enterprise).  . 

ahmad azmi m.ariffin & norzalita a.aziz.  (2011).  a preliminary study on the influence of design in promoting national identity through national carriers.  - 1st international colloquium on global design and marketing.  . 

norzalita abd aziz, norjaya mohd yasin & azhar ahmad.  (2010).  understanding the impact of market orientation, segmentation & differentiation on business performance in the southeast asia tropical fruit industry.  - european applied business research conference, hillton dublin, 7-10 june, 2010.  . 

norjaya mohd yasin, norzalita abd aziz & azhar ahmad.  (2010).  marketing practices of tropical fruits producers and exporters: a comparison between malaysia, indonesia and thailand.  - proceedings of australian and new zealand marketing academy (anzmac) conference 2010, christchurch, new zealand.  . 

norzalita abd aziz & nor asiah omar.  (2010).  identifying the influence of market orientation, learning orientation & internet marketing orientation towards smes` innovation capabilities.  - international (summer) conference on asia pacific business innovation & technology management (apbitm summer).  . 

aliah hanim mohd salleh, prof. dr. aliah hanim mohd. salleh, norjaya mohd yasin, norzalita abd. aziz & ahmad azmi mohd. ariffin.  (2010).  developing a higher education brand index for malaysia - country report: indonesia.  - penilaian potensi pasaran.  . 

norzalita abd aziz, norjaya mohd yasin & azhar ahmad.  (2010).  the pattern of market orientation among agriculture based companies: asian tropical fruits producers & exporters.  - proceedings of 2010 international (summer) conference on asia pacific business innovation & technology management (apbitm summer).  . 

norjaya mohd yasin, norzalita abd aziz, norul huda tajuddin.  (2009).  the antecedents of customer loyalty in the context of mobile telecommunication service.  - the 1st international conference on arab-malaysian global business and entrepreneurship "enhancing networking in a global business" programme book & collection of abstracts.  . 

nor asiah omar, norzalita abd aziz and muhammad azrin nazri.  (2009).  the effects of program satisfaction on store loyalty : does the cardholders` loyalty towards the program matters.  - 14th asia pacific management conference (apmc), airlangga.  . 

norjaya mohd.yasin, norzalita abd. aziz & norul huda tajuddin.  (2009).  antecedents of customer loyalty in the context of mobile telecommunication service.  - the 1st international conference on arab-malaysian global business and entrepreneurship "enhancing networking in a global business".  . 

norjaya mohd. yasin & norzalita abd. aziz.  (2009).  understanding brand equity and brand resonance of banking services: malaysian consumer perspective.  - business management seminar 2009 ?managing business in turbulent environment? the royale bintang seremban, negeri sembilan, june 19 - 21, 2009: book of abstracts.  . 

norjaya m. yasin & norzalita abd aziz.  (2008).  determinants of brand equity of services: a verification approach in the banking industry in malaysia.  - the 3rd international conference on business and management research (icbmr).  .