jingyi deng, che aniza che wel, siti ngayesah ab.hamid.  (2025).  understanding customer emotions in double deviation: a prisma-based systematic review.  - abga's 2025 books of abstracts.  91 - 92. 

siti ngayesah ab.hamid, che aniza che wel, roshayati abdul hamid.  (2025).  would controversial advertising leads to boycott? a malaysian perspective.  - agba's 2025 books of abstracts.  92 - 93. 

aishah nadirah mohamed alauddin, che aniza che wel, siti ngayesah ab. hamid. hafizah omar zaki.  (2025).  fan engagement dimensions and their impact on stadium attendance: conceptual framework.  - agba's 2025 books of abstracts.  94 - 95. 

su kexin, siti ngayesah ab. hamid, che aniza che wel.  (2025).  understanding consumer responses to corporate social irresponsibility: a systematic literature review of punitive and non-punitive pathways.  - agba's 2025 books of proceedings.  97 - 98. 

kaubab abid azhar, che aniza che wel, siti ngayesah ab. hamid.  (2025).  social comparison with influencers and the spending spiral: materialism, buying behaviour, and financial stress among malaysian young adults.  - the 16th asian academy of management international conference 2025 .  . 

siti ngayesah binti ab. hamid;che aniza binti che wel;hafizah binti omar zaki.  (2024).  the influence of zakat institutions’ corporate brand image towards the intention to contribute zakat.  - .  . 

che aniza binti che wel.  (2023).  exploring customer perception towards palm oil based products and its effects on purchase intention.  - .  . 

sameeha mohd jamil,cut novianti rachmi,elaine q. borazon,sirinya phulkerd,yong kang cheah,che aniza che wel,anis munirah mohd sakri,shashidharan sivabalan,teeranong sakulsri,natjera thongcharoenchupong,adila saptari,hafizah jusril,poh bee koon.  (2023).  consumer food purchase behaviour at different types of retailers in urban poor areas of four southeast asian countries: findings from seaofe study.  - 38th scientific conference.  123. 

mohd jamil sameeha,anis munirah mohd sakri,shashidharan sivabalan,che aniza che wel, yong kang cheah,huay woon you,adila fahmida saptari,elaine q. borazon,sirinya phulkerd,helen trevena,anne-marie thow,bee koon poh.  (2023).  factors influencing food purchase at different types of retailers in urban poor areas in malaysia: findings from seaofe study.  - maso 2023 scientific conference on obesity. theme: "curbing obesity: a shared responsibility".  29-30. 

anis munirah mohd sakri,shashidharan sivabalan,mohd jamil sameeha,che aniza che wel,yong kang cheah,huay woon you,adila fahmida saptari,elaine q. borazon,sirinya phulkerd,helen trevena,anne-marie thow,bee koon poh.  (2023).  exploring retailer perspectives: barriers and decision-making in stocking healthy food products in urban poor areas of kuala lumpur, malaysia.  - maso 2023 scientific conference on obesity.  1. 

syafura abdul halim, zulkefli mansor, che aniza che wel, yanti rosli, norzawani abdul rahim, nurul asmidar norozi, zatulhijannah miasin.  (2023).  laporan kewajaran pemakaian templat ringkasan maklumat kursus (summary of course information, table 4) bagi menggantikan format proforma sedia ada di universiti kebangsaan malaysia.  - .  1-13. 

poh bee koon[ and eighteen others]..  (2022).  examining the role of retailers in obesogenic food environments and identifying policy opportunities to address the double burden of malnutrition in south east asia (sea).  - .  1-51. 

che aniza binti che wel.  (2022).  halal positioning: investigating the antecedent of halal food positioning and its relationship with purchase intention.  - .  . 

che aniza che wel.  (2021).  introduction to the world of retailing part 1.  - .  1-15. 

che aniza che wel.  (2021).  introduction to the world of retailing part 2.  - .  1-20. 

che aniza che wel.  (2021).  introduction to the world of retailing part 3.  - .  1-35. 

che aniza che wel.  (2021).  merchandising.  - .  1-70. 

che aniza che wel.  (2021).  retail security -part 1.  - .  1-16. 

suraya akmar mokhtaruddin, che aniza che wel, nor rahimy khalid.  (2020).  the mediating effect of customer perceived value in the relationship marketing.  - international conference on research and practices in sciences, technology and social sciences.  1-13. 

che aniza binti che wel, syed shah alam, nor asiah omar.  (2015).  the effects of enthocentrism and patriotism on consumer buying intention.  - international conference on business, marketing and information system management (bmism`15).  . 

nor asiah omar, mei yee wong. che aniza, muhamad azrin nazri.  (2013).  the effects of demographic characteristics on intention to purchase organic prodcuts.  - international conference on business and management.  . 

syed shah alam, che aniza che wel, sallehuddin mohd nor, nor asiah omar.  (2013).  customer satisfaction of online shopping in malaysia : evidence from professionals.  - 1st international conference on entrepreneurship, smes development and management (icesdm2013).  . 

azhar ahmad, sallehuddin mohd noor dan che aniza che wel.  (2013).  factors influencing consumers` purchase decision of private label brand products.  - abstracts of the 1st international conference of marketing and business development mbd conference 2013.  . 

che aniza binti che wel, ahmad raflis bin che omar, azhar bin ahmad, jumaat bin abd moen, mohd fairuz bin md salleh, sallehuddin bin hj mohd noor.  (2011).  impact study on small traders business located surrounding the proposed aeon co (m) bhd new store in mukim of lot 8576 & lot 8677, jalan kamunting, 34600 perak darul rezuan.  - dermacyn irrigation in re.  . 

mohd fairuz bin md salleh, ahmad raflis bin che omar, azhar ahmad, che aniza binti che wel, jumaat bin abd moen, sallehuddin bin mohd nor.  (2011).  impact study on samll traders business located surrounding the proposed aeon cp. (m) bhd new store in mukim grn83570 & gm3282, jalan rozhan, 14000 bukit mertajam, pulau pinang.  - dermacyn irrigation in re.  . 

mohd fairuz bin md. salleh, ahmad raflis bin che omar, azhar in ahmad, che aniza binti che wel, jumaat bin abd moen, sallehuddin bin hj mohd noor.  (2011).  impact study on small traders business located surrounding the proposed aeon co. (m) bhd`s new store in mukim alor setar, h.s.d. 34927 (p.t. 19577) 2nd mile jalan alor setar, 08000 sg. petani.  - dermacyn irrigation in re.  . 

che aniza binti che wel, jamil bojei.  (2011).  the effects of relationship marketing instruments (rmis) on customer retention and the mediating role of customer satisfaction.  - academy of marketing conference 2010, coventry, united kingdom.  . 

aliah hanim m. salleh, maisarah ahmad, che aniza che wel & nur sa`adah muhamad.  (2010).  service failure, service recovery and critical incident outcomes in the public transport sector.  - international workshop on business education and research 2 (jointly organised by ukm-gsb & univ. of newcastle, australia).  . 

ruzita abdul rahim, nor liza abdullah, nor asiah omar, zaleha abdul shukor, siti hajar mohd idris, noradiva hamzah, che aniza che wel.  (2010).  malaysia-indonesia international conference on economics, management and accounting 2010.  - book of abtsracts of the malaysia-indonesia international conference on economics, management and accounting 2010.  . 

aliah hanim m. salleh, maisarah ahmad, che aniza che wel & nur sa`adah muhamad.  (2010).  service failure, service recovery and critical incident outcomes in the public transport sector.  - dalam book of abstracts: the 2nd international workshop on business education & research,ukm-gsb & newcastle university, newcastle, sdyney, 9-12 november, 2010 [isbn 978-0-646-54385-7].  .