siti ngayesah ab.hamid, che aniza che wel, roshayati abdul hamid.  (2025).  would controversial advertising leads to boycott? a malaysian perspective.  - agba's 2025 books of abstracts.  92 - 93. 

aishah nadirah mohamed alauddin, che aniza che wel, siti ngayesah ab. hamid. hafizah omar zaki.  (2025).  fan engagement dimensions and their impact on stadium attendance: conceptual framework.  - agba's 2025 books of abstracts.  94 - 95. 

su kexin, siti ngayesah ab. hamid, che aniza che wel.  (2025).  understanding consumer responses to corporate social irresponsibility: a systematic literature review of punitive and non-punitive pathways.  - agba's 2025 books of proceedings.  97 - 98. 

kaubab abid azhar, che aniza che wel, siti ngayesah ab. hamid.  (2025).  social comparison with influencers and the spending spiral: materialism, buying behaviour, and financial stress among malaysian young adults.  - the 16th asian academy of management international conference 2025 .  . 

siti ngayesah ab hamid.  (2025).  pemasaran hijau dan 'greenwashing': realiti dan cabaran.  - majalah insan.  . 

siti ngayesah binti ab. hamid;che aniza binti che wel;hafizah binti omar zaki.  (2024).  the influence of zakat institutions’ corporate brand image towards the intention to contribute zakat.  - .  . 

siti ngayesah binti ab. hamid;farhana binti sidek;nor asiah binti omar;wye chung khain.  (2024).  forming a sustainable model of consumer’s palm oil-based food consumption, and food waste management among different personality traits and generations in malaysia..  - .  . 

syajarul imna binti mohd amin;siti ngayesah binti ab. hamid.  (2024).  kesediaan pembelajaran jarak jauh dalam talian di malaysia ketika pandemik covid-19.  - .  . 

hafizah binti omar zaki;aini binti aman;ruzita binti abdul rahim;siti ngayesah binti ab. hamid.  (2023).  hi-tech jobs creation through advertisement to support the growth of blockchain in malaysia.  - .  . 

hafizah binti omar zaki;kamarul baraini binti keliwon;siti ngayesah binti ab. hamid;syaima`binti adznan;suzana binti muhamad said;dahlia fernandez bt mohd farid fernandez;nurul atasha binti jamaludin.  (2023).  pembelian kompulsif atas talian dikalangan pelajar universiti semasa pandemik covid-19: kebaikan atau kecelaruan?.  - .  . 

zizah binti che senik;rosmah bt. mat isa;rasidah binti arshad;abu hanifah bin ayob;siti ngayesah binti ab. hamid;nur sa`adah binti muhamad.  (2022).  developing a model on brand communication strategy for sustainable malaysian palm oil industry.  - .  . 

zizah che senik, ridzuan md sham, rosmah mat isa, rasidah arshad, abu hanifah ayob, siti ngayesah ab. hamid, nur sa`adah muhamad, fauziah arshad.  (2021).  laporan kemajuan 1 ep-2019-051: developing a model on brand communication strategy for sustainable malaysian palm oil industry.  - .  1-13. 

siti ngayesah ab hamid, hafizah omar zaki.  (2021).  students' readiness, performance, and intention to continue online learning during covid-19 pandemic.  - international conference on research and practices in science technology and social science.  136. 

siti ngayesah ab hamid, wan jamaliah wan jusoh, suharni maulan.  (2019).  measuring the spiritual brand attribute of islamic bank.  - proceedings of the iium international conference on business management (iicbm 2019).  404-416. 

siti ngayesah ab hamid, wan jamaliah wan jusoh & suharni maulan.  (2018).  measuring the functional antecedents of corporate brand image for islamic banks.  - 2nd asia international multidisciplinary conference 2018 (aimc2018), technology & society: a multidisciplinary pathway for sustainable development.  . 

azman ismail, siti ngayesah ab hamid, nor anis nadira ahmad.  (2014).  effect of administrator`s role in training programs on training motivation: investigating the perception of malaysia`s largest banking group employees.  - unikl business school management and entrepreneurship conference 2014.  . 

siti ngayesah ab. hamid, wan jamaliah wan jusoh.  (2014).  perceived image of zakat institutions in malaysia: assessing the influence of reputation, corporate communication, service accessibility and contact personnel.  - 4th isra international colloquium for islamic finance (iicif 2014).  .