asim alamssi, ahmad azmi m. ariffin, nur wafaa a. shaimi.  (2026).  place attachment to kuala lumpur as an islamic city tourism destination: the influence of place attractiveness and experience quality.  - international journal of advanced and applied sciences.  231 - 243. 

ahmad azmi m. ariffin, geetha nadesan, asim alamssi.  (2025).  the relative impacts of physical, social and e-servicescape on the resort hotel guest loyalty.  - cogent business & management.  1 - 23. 

yanan cai, ahmad azmi mohd. ariffin.  (2025).  the influence of perceived cultural distance on chinese tourists’ travel intention to malaysia: the mediating roles of perceived risk and personality traits.  - international journal of advanced and applied sciences.  36 - 45. 

mohd fahmi yahaya, ahmad azmi m. ariffin.  (2025).  creative process and creative environment: impact on experience quality and behavioural intentions in creative tourism services.  - creativity studies.  399 - 419. 

mohd fahmi yahaya, ahmad azmi m. ariffin.  (2025).  four ps of creativity and behavioural intentions in creative tourism: the mediating role of experience quality.  - tourism and hospitality management.  61 - 80. 

nur wafaa abdullah shaimi, ahmad azmi mohd. ariffin.  (2024).  kl as an islamic city tourism destination: the influence of place involvement and experience quality on place attachment.  - international journal of marketing studies.  89 - 102. 

jason m. s. lam, metin kozak, ahmad azmi ariffin .  (2024).  would you like to travel after the covid-19 pandemic? a novel examination of the causal correlations within the attitudinal theory of planned behaviour.  - journal of tourism, heritage & services marketing.  58 - 68. 

shi mengqi, ahmad azmi mohd ariffin, jason lam mun soon.  (2024).  the impacts of frontliners’ physical attractiveness on customer participation in resort hotels: a conceptual paper contribute to sdgs.  - journal of lifestyle and sdg's review.  1 - 21. 

nur wafaa abdullah shaimi; ahmad azmi mohd ariffin.  (2024).  kuala lumpur as an islamic city tourism destination: the influence of place attractiveness and experience quality on place attachment.  - international journal of academic research in accounting, finance & management sciences.  61-80. 

muhamad luqman khalil, norzalita abd aziz, ahmad azmi m. ariffin, abdul hafaz ngah.  (2023).  big data analytics capability and firm performance in the hotel industry: the mediating role of organizational agility.  - wseas transactions on business and economics.  440-453. 

ahmad azmi m.ariffin, ehsaneh nejad mohammad nameghi.  (2023).  what factors influence passengers' expectations of airline hospitality? some evidences based on signaling theory.  - international journal of academic research in business and social sciences.  838-847. 

kuok wei chong, ahmad azmi m.ariffin.  (2023).  pengaruh atribusi kegagalan perkhidmatan penerbangan terhadap niat penerbangan dengan syarikat penerbangan.  - jurnal pengurusan.  1-14. 

geetha nadedsan, ahmad azmi mohd ariffin.  (2023).  an evaluation of moderating variable of "physical distance" among customers on social servicescape and place attachment: impact of customer loyalty in the context of hotel industry.  - int journal of academic research in business and social sciences.  14-32. 

geetha nadesan, ahmad azmi mohd ariffin.  (2023).  influences of servicescape on customer loyalty in resort hotel industry: a stepping-stone for future studies by expanding place attachment as mediator.  - international journal of academic research in business and social sciences.  1691-1718. 

monizaihasra mohamed, ahmad azmi m.ariffin.  (2023).  drivers of passenger satisfaction towards full-service airlines.  - international journal of academic research in business and social sciences.  440-445. 

ahmad azmi m. ariffin, norzalita a. aziz, norhayati m. zain, bama v. v. menon.  (2022).  antecedents and consequences of patient satisfaction in the context of private hospitalization services.  - wseas transactions on business and economics.  259-268. 

chong kuok wei, ahmad azmi m. ariffin.  (2022).  airline service failure: determinants of passengers' intention to fly again and likelihood to recommend.  - tourism: an international interdisciplinary journal.  270-284. 

qwais b. al-gharaibeh, ahmad azmi m.ariffin.  (2021).  the influence of brand attitude on behavioral intention in the context of national carrier's service failure.  - geojournal of tourism and geosites.  193-196. 

nadia hanum amiruddin, ahmad azmi m.ariffin, norzalita a.aziz.  (2021).  virtual travel community: does information quality matters?.  - international journal of business continuity and risk management.  263-276. 

izwan harith md. ithnan, ahmad azmi m. ariffin.  (2020).  behavioral intention towards "halal hotels": religiosity or ethnicity?.  - wseas transactions on business and economics.  58-73. 

ahmad azmi m.ariffin.  (2020).  dimensions of islamic hotel service: towards their promotion in the global marketplace.  - international journal of religious tourism and pilgrimage.  98-110. 

yusra yusra, rezzy eko caraka, arawati agus, ahmad azmi mohd ariffin, prana ugiana gio, rung ching chen, youngjo lee.  (2020).  an investigation of online food aggregator (ofa) service: do online and offline service quality distinct?.  - serbian journal of management.  277-294. 

alireza habibi, ahmad azmi mohd ariffin, norzalita abd aziz.  (2019).  the influence of perceived benefits, perceived sacrifices and perceived value on behavioural intention in the context of medical tourism.  - international journal of services, economics and management.  . 

alireza habibi, ahmad azmi m. ariffin.  (2019).  value as a medical tourism driver interacted by experience quality.  - anatolia an international journal of tourism and hospitality research.  35-46. 

jason ms lam, ahmad azmi m. ariffin.  (2019).  do travel images affect international students' on-site academic value? new evidence from the malaysia's "higher edutourism" destination.  - journal of vacation marketing.  499-514. 

ahmad azmi m.ariffin, atefeh maghzi, jason lam mun soon, syed shah alam.  (2018).  exploring the influence of hospitality on guest satisfaction in luxury hotel services.  - e-review of tourism research.  1-20. 

ahmad azmi m.ariffin, jabar salah mansour.  (2018).  the influences of authenticity and experience quality on behavioural intention in cultural heritage destination.  - wseas transactions on business and economics.  . 

syed shah alam, nor asiah omar, ahmad azmi mohd ariffin, nik mohd hazrul nik hashim.  (2018).  integrating tpb, tam and doi theories: an empirical evidence for the adoption of mobile banking among customers in klang valley, malaysia.  - international journal of business and management science.  . 

jabar s. a. mansour & ahmad azmi m. ariffin.  (2017).  the effects of local hospitality, commercial hospitality and experience quality on behavioral intention in cultural heritage tourism.  - journal of quality assurance in hospitality & tourism.  149-172. 

yusrizal sufardi mohd yunan, che aniza che wel, lokhman hakim osman, zaleha yazid, ahmad azmi muhammad ariffin.  (2017).  post service quality as predictor for halal warehouse adopter satisfaction.  - international journal of academic research in business and social sciences.  999-1008. 

jason m. s. lam, david yoon kin tong, ahmad azmi m. ariffin.  (2017).  exploring perceived risk and risk reduction strategies in the pursuit of higher education abroad: a case of international students in malaysia.  - journal of studies in international education.  83-104. 

iman zare moeyadi, ahmad azmi m.ariffin.  (2016).  the influences of tourism products (primary vs secondary) and accessibility (internal vs external) on the satisfaction of edutourists in kuala lumpur city.  - international journal of applied business and economic research.  3279-3297. 

nurul huda othman, ahmad azmi m. ariffin, izwan harith md ithnan.  (2015).  the influences of religiosity dimensions on preference for shariah-compliant hotels.  - advanced science letters.  2095-2099. 

ahmad azmi m. ariffin, ehsaneh nejad mohammad nameghi, yee kar soon.  (2015).  the relationships between national identity, hospitality, and satisfaction among foreign hotel guests.  - journal of travel & tourism marketing.  778-793. 

ahmad azmi m. ariffin, norzalita a. aziz, muhammad r. zakwan a. rahman.  (2014).  gap analysis of bank`s service quality (bankqual). local banks versus foreign banks.  - australian journal of basic and applied sciences.  417-422. 

nameghi, ehsaneh n. m.; ariffin, ahmad azmi m..  (2013).  the measurement scale for airline hospitality: cabin crews performance perspective.  - journal of air transport management.  30:1-9. 

ahmad azmi m. ariffin, mohd fahmi yahaya.  (2013).  the relationship between airport image, national identity and passengers delight: a case study of the malaysian low cost carrier terminal (lcct).  - journal of air transport management.  31:33-36. 

ahmad azmi m.ariffin, ehsaneh nejad nameghi, noor izyana zakaria.  (2013).  the effects of hospitableness and servicescape on guest satisfaction in the hotel industry.  - canadian journal of administrative sciences.  30(2):127-137. 

ahmad azmi m. ariffin.  (2013).  generic dimensionality of hospitality in the hotel industry: a host-guest relationship perspective.  - international journal of hospitality management.  35:171-179. 

norzalita abd aziz, ahmad azmi m. ariffin, nor asiah omar , chin evin.  (2012).  examining the impact of visitors` emotions and perceived quality towards satisfaction and revisit intention to theme parks.  - jurnal pengurusan.  35, September, 97-110. 

ariffin, a.a.m., maghzi, a..  (2012).  a preliminary study on customer expectations of hotel hospitality: influences of personal and hotel factors.  - international journal of hospitality management.  31(1):191-198. 

norzalita abd aziz, ahmad azmi m. ariffin, nor asiah omar, siow kim yoon.  (2011).  an investigation of international and domestic tourists` satisfaction in heritage context: implication for destination marketing.  - jurnal pengurusan.  33: 61-76. 

jason m. s. lam, ahmad azmi m. ariffin, azhar hj. ahmad.  (2011).  edutourism: exploring the push-pull factors in selecting a university.  - international journal of business and society.  12(1):63-78. 

norzalita abd aziz, ahmad azmi m. ariffin.  (2010).  exploring consumers attitude towards web advertising and its influence on web ad usage in malaysia.  - jurnal pengurusan.  31:55-63.