mohima akther, mohammad nurul hassan reza, abdullah al mamun, norzalita abd aziz, marvello yang.  (2025).  modelling the mass adoption potentials of fashion-augmented reality among the young consumers: evidence from an emerging economy.  - journal of fashion marketing and management: an international journal.  459 - 479. 

abdullah al mamun, mohammad nurul hassan reza, qing yang, norzalita abd aziz.  (2025).  dynamic capabilities in action: the synergy of big data analytics, supply chain ambidexterity, green supply chain and firm performance.  - journal of enterprise information management.  636 - 659. 

suryo hadi wira prabowo, norzalita abdul aziz, safwan marwin bin abdul murad.  (2025).  social media communication & information adoption: an implication of luxury accommodation consumption behavior among consumers.  - journal of information systems engineering and management.  153 - 168. 

saif ahmed, norzalita abd aziz.  (2025).  impact of ai on customer experience in video streaming services: a focus on personalization and trust.  - international journal of human–computer interaction.  7726 - 7745. 

ahmed h. alsharif, salmi mohd isa, nor zafir md salleh, norzalita abd aziz, safwan marwin abdul murad.  (2025).  exploring the nexus of over-tourism: causes, consequences, and mitigation strategies.  - journal of tourism and services.  99 - 142. 

norzalita abd aziz, saif ahmed, rasheedul haque, sayeeduz zafar qazi , abdul rahman bin s senathirajah .  (2025).  deciphering international students' choices: push-pull dynamics and necessary condition analysis in malaysian university selection.  - international journal of knowledge management.  1 - 34. 

sarina nair, norzalita abd aziz, rasheedul haque, sayeeduz zafar qazi, safwan marwin abdul murad, saif ahmed.  (2025).  post-pandemic festival tourism: exploring the role of travel constraints and hedonism on destination attachment and revisit intentions.  - scientific culture.  194 - 213. 

noor raihani zainol, farzana naznen, abdullah al mamun, norzalita abd aziz.  (2025).  does environmental values, beliefs and norms effect social entrepreneurial intention? a study based on an emerging country context.  - journal of social entrepreneurship.  747 - 770. 

jason m.s. lam, zafir khan mohamed makhbul, norzalita abd aziz, mohd amirul hafidz ahmat.  (2024).  incorporating multidimensional images into cultural heritage destination: does it help to explain and analyse better?.  - journal of cultural heritage management and sustainable development.  563-580. 

jin yang, abdullah al mamun, mohammad nurul hassan reza, marvello yang, norzalita abd aziz.  (2024).  predicting the significance of consumer environmental values, beliefs, and norms for sustainable fashion behaviors: the case of second-hand clothing.  - asia pacific management review.  179-194. 

norzalita abd aziz, abdullah al mamun, mohammad nurul hassan reza and farzana naznen.  (2024).  the impact of big data analytics on innovation capability and sustainability performance of hotels: evidence from an emerging economy.  - journal of enterprise information management.  1044-1068. 

fei long, norzalita abd aziz, kei wei chia, huan zhang.  (2024).  clear your plate! the impact of cultural values and social influences on intention to reduce food waste among malaysian consumers.  - cogent business & management.  1-15. 

xinyue lyu, abdullah al mamun, qing yang, norzalita abd aziz.  (2024).  social entrepreneurial intention among university students in china.  - scientific reports.  1-20. 

saif ahmed, norzalita abd aziz, rasheedul haque, abdul rahman bin s.senathirajah, sayeeduz zafar qazi.  (2024).  digital transformation in malaysian manufacturing: a study of change sensing and seizing capabilities.  - cogent business & management.  1 - 28. 

junhaiwang , ahmed h. alsharif, norzalita abd aziz, ahmad khraiwish, nor zafir md salleh.  (2024).  neuro-insights in marketing research: a prisma-based analysis of eeg studies on consumer behavior.  - sage open .  1 - 24. 

muhamad luqman khalil, norzalita abd aziz, ahmad azmi m. ariffin, abdul hafaz ngah.  (2023).  big data analytics capability and firm performance in the hotel industry: the mediating role of organizational agility.  - wseas transactions on business and economics.  440-453. 

norzalita abd aziz, fei long.  (2023).  examining the relationship between big data analytics capabilities and organizational ambidexterity in the malaysian banking sector.  - frontiers in big data.  1-12. 

norzalita abd aziz, fei long, wan mohd hirwani wan hussain.  (2023).  examining the effects of big data analytics capabilities on firm performance in the malaysian banking sector.  - international journal of financial studies.  1-13. 

fei long, norzalita abd aziz, abdul hafaz ngah.  (2023).  exploring the relationship between travel motivations and information sharing behaviors on social media: gendered differences of chinese gen y in the context of confucianism.  - journal of china tourism research.  245-265. 

abdullah al mamun, qing yang, farzana naznen, norzalita abd aziz, muhammad mehedi masud.  (2023).  modelling the mass adoption potential of food waste composting among rural chinese farmers.  - heliyon.  1-17. 

muhammad luqman khalil, norzalita abd aziz, fei long, huan zhang.  (2023).  what factors affect firm performance in the hotel industry post covid19 pandemic? examining the impacts of big data analytics capability, organizational agility and innovation.  - journal of open innovation, technology, market & complexity.  1-11. 

norzalita abd aziz, nurul amirah othman, safwan marwin abdul murad.  (2023).  the effects of social support and social media influencers credibility on emotional brand attachment -the mediating roles of trust in multichannel.  - social sciences & humanities open.  1-9. 

ahmad azmi m. ariffin, norzalita a. aziz, norhayati m. zain, bama v. v. menon.  (2022).  antecedents and consequences of patient satisfaction in the context of private hospitalization services.  - wseas transactions on business and economics.  259-268. 

wan mohd hirwani wan hussain, norzalita abdul aziz.  (2022).  mobile marketing in business sustainability a bibliometric analysis.  - tem journal.  111-119. 

fei long, norzalita abd aziz.  (2022).  travel abroad for face gaining or face saving? a comparison between chinese gen y male and female tourists in a context of chinese culture.  - journal of international consumer marketing.  39-50. 

fei long, norzalita abd aziz.  (2022).  the role of face gaining on millennials outbound travel intention in mainland china.  - tourism, culture & communication.  45-58. 

norzalita abd aziz, fei long.  (2022).  to travel, or not to travel? the impacts of travel constraints and perceived travel risk on travel intention among malaysian tourists amid the covid-19..  - journal of consumer behaviour.  352-362. 

fei long, miraj ahmed bhuiyan, norzalita abd aziz, muhammad khalilur rahman.  (2022).  predicting young chinese consumers intentions to purchase western brands: structural model analysis.  - plos one.  1-17. 

reem abdulrahman alfaisaly, yusuf kani, a. y. m. atiquil islam, abdulrahman saleh alalyani, norzalita abd aziz.  (2022).  revisit intention a preliminary investigation of gcc tourists electronic word of mouth, destination image, and perceived risk.  - international journal of hospitality & tourism systems.  89-102. 

norzalita abd aziz, fei long, miraj ahmed bhuiyan, muhammad khalilur rahman.  (2022).  travel decision making during and after the covid-2019 pandemic - revisiting travel constraints, gender role, and behavioral intentions.  - frontiers in psychology.  1-13. 

ling ling tan, norzalita abd aziz, abd hafaz ngah.  (2021).  examining green hotel patronage intention from the perspective of behavioural learning theory.  - international journal of business & society.  901-921. 

norzalita abd aziz, wan mohd hirwani wan hussain, fei long.  (2021).  mobile marketing adoption among small and micro bumiputera enterprises: a managerial perspective from malaysia.  - international journal of academic research in business & social science.  1640-1652. 

feroz de costa, norzalita abd aziz.  (2021).  the effects of user generated content and firm generated content on millennials purchase intention of shariah-compliant stocks.  - jurnal pengurusan.  1-11. 

abdul hafaz ngah, abdul halim m, rahimi, serge gabarre, nor ida fatihah che saifulizam, norzalita abd aziz, heesup han.  (2021).  voluntourism sustainability: a case of malaysian east coast island destinations.  - asia pacific journal of tourism research.  1364-1385. 

nadia hanum amiruddin, ahmad azmi m.ariffin, norzalita a.aziz.  (2021).  virtual travel community: does information quality matters?.  - international journal of business continuity and risk management.  263-276. 

norzalita abd aziz, istiyakara muslichah , abdul hafaz ngah.  (2020).  understanding factors influencing community life satisfaction towards sustainable heritage tourism destination: the case of yogyakarta, indonesia.  - journal of sustainability science and management.  37-51. 

tan ling ling, norzalita abd aziz, abdul hafaz ngah.  (2020).  mediating effect of reasons on the relationship between altruism and green hotel patronage intention.  - journal of marketing analytics.  18-30. 

norzalita abd aziz.  (2020).  the impact of corporate social responsibility and coprorate identity management on image and performance: the case of city hotels in klang valley, malaysia.  - international journal of academic research in business and social science.  662-681. 

feroz de costa, norzalita abd aziz, wan mohd hirwani wan hussain, nurul ain mohd hassan.  (2020).  how does financial communication affect millennials' online shares purchase intentions.  - international journal of academic research in business and social science.  681-698. 

safwan marwin, norzalita abd aziz.  (2020).  understanding factors affecting travellers' purchase intention via oti's websites.  - hamdard islamicus.  183-197. 

alireza habibi, ahmad azmi mohd ariffin, norzalita abd aziz.  (2019).  the influence of perceived benefits, perceived sacrifices and perceived value on behavioural intention in the context of medical tourism.  - international journal of services, economics and management.  . 

norzalita abd aziz, hafaz ngah.  (2019).  the effect of self expressive value and perceived value on malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth.  - asia-pacific management accounting journal.  151-177. 

safwan marwin, norzalita abd aziz.  (2019).  investigating the factors in influencing travellers' purchase intention via online travel intermediaries websites.  - journal of advanced research in dynamical & control systems.  803-812. 

norkhalida makmor, norzalita abd aziz, syed shah alm.  (2019).  social commerce on extended technology acceptance model: the mediaating effect of perceived ease of use & perceived usefulness.  - malaysian journal of consumer & family economics.  119-136. 

narizan abdullah, norzalita abd aziz.  (2019).  do malaysian consumers' participation behaviour lead to attitudinal loyalty in spa & wellness services?.  - malaysian journal of consumer and family economics.  114-127. 

abdul hafaz nagah, ramayah thurasamy, norzalita abd aziz, mohd helmi ali, mohd imran khan.  (2019).  modelling the adoption of halal warehousing services among halal pharmaceutical & cosmetic manufacturers.  - journal of sustanibility science and management.  1-14. 

nurkhalida makmor, syed shah alam, norzalita abd aziz.  (2018).  social support, trust and purchase intention in social commerce era.  - international journal of supply chain management.  . 

norzalita abd aziz, istiyakara muslichah, abdul hafaz ngah.  (2018).  understanding factors influencing community life satisfaction towards sustainable heritage tourism destination: the case of yogyakarta, indonesia.  - journal of sustainability science and management.  . 

norzalita abd aziz.  (2018).  the influence of coproduction's factors & corporate image toward attitudinal loyalty: islamic financial banking services delivery in malaysia.  - journal of islamic marketing.  . 

safwan marwin abd murad, norzalita abd aziz.  (2017).  examining factors influencing travellers purchase intentions via online travel intermediaries websites: a conceptual model.  - international journal of economic research.  . 

norzalita abd aziz1*, bita najafi, ahmad said ibrahim al-shuaibi, faridahwati mohd shamsudin.  (2016).  behavioural consequences of customer perception on emotional labour among airline service employees.  - international review of management and marketing.  162-168. 

ahmad said ibrahim al-shuaibi, faridahwati mohd shamsudin, norzalita abd aziz.  (2016).  developing brand ambassadors: the role of brand-centred human resource management.  - international review of management and marketing.  155-161. 

ahmad azmi m. ariffin, norzalita a. aziz, muhammad r. zakwan a. rahman.  (2014).  gap analysis of bank`s service quality (bankqual). local banks versus foreign banks.  - australian journal of basic and applied sciences.  417-422. 

nor asiah omar, che aniza che wel, norzalita abd aziz, syed shah alam.  (2013).  investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from malaysia.  - measuring business excellence.  17(1):33-50. 

norzalita a. aziz, nor asiah omar.  (2013).  exploring the effect of internet marketing orientation, learning orientation and market orientation on innovativeness and performance: sme (exporters) perspectives.  - journal of business economics and management.  14(1):S257-278. 

nor asiah omar, maisarah ahmad, norzalita abd aziz, muhamad azrin nazri.  (2013).  an analysis on the effect of customer relationship proneness and customer relationship orientation on "relationship quality-relationship outcomes" of cardholders in store loyalty program.  - malaysian journal of consumer and family economics.  16:43-66. 

norzalita abd aziz, ahmad azmi m. ariffin, nor asiah omar , chin evin.  (2012).  examining the impact of visitors` emotions and perceived quality towards satisfaction and revisit intention to theme parks.  - jurnal pengurusan.  35, September, 97-110. 

omar, n.a., musa, r., wel, c.a.c., aziz, n.a..  (2012).  examining the moderating effects of programme membership duration in the retail loyalty programme: a multi groups causal analysis approach.  - world applied sciences journal.  19(3):314-323. 

norzalita abd aziz, ahmad azmi m. ariffin, nor asiah omar, siow kim yoon.  (2011).  an investigation of international and domestic tourists` satisfaction in heritage context: implication for destination marketing.  - jurnal pengurusan.  33: 61-76. 

nor asiah omar, syed shah alam, norzalita abdul aziz, muhamad azrin nazri.  (2011).  retail loyalty programs in malaysia:the relationship of equity, value, satisfaction, trust, and loyalty among cardholders.  - journal of business economics and management.  12(2):332-352. 

norzalita abd aziz, ghazali musa & ainin sulaiman.  (2010).  the influence of travel motivations and social factors on travel web site usage among malaysian travellers.  - asian journal of business and accounting.  3(1):89-116. 

norzalita abd aziz, ahmad azmi m. ariffin.  (2010).  exploring consumers attitude towards web advertising and its influence on web ad usage in malaysia.  - jurnal pengurusan.  31:55-63. 

nor asiah omar, nor khalidah abu, dewi amat sapuan, norzalita abd aziz, muhamad azrin nazri.  (2010).  service quality and value affecting parents` satisfaction and behavioral intentions in a childcare centre using a structural approach.  - australian journal of basic and applied sciences.  4(9):4440-4447.