abdullah al mamun, qing yang, farzana naznen, norzalita abd aziz, muhammad mehedi masud.  (2023).  modelling the mass adoption potential of food waste composting among rural chinese farmers.  - heliyon.  1-17. 

fei long, norzalita abd aziz.  (2022).  travel abroad for face gaining or face saving? a comparison between chinese gen y male and female tourists in a context of chinese culture.  - journal of international consumer marketing.  39-50. 

wan mohd hirwani wan hussain, norzalita abdul aziz.  (2022).  mobile marketing in business sustainability a bibliometric analysis.  - tem journal.  111-119. 

norzalita abd aziz, fei long, miraj ahmed bhuiyan, muhammad khalilur rahman.  (2022).  travel decision making during and after the covid-2019 pandemic - revisiting travel constraints, gender role, and behavioral intentions.  - frontiers in psychology.  1-13. 

reem abdulrahman alfaisaly, yusuf kani, a. y. m. atiquil islam, abdulrahman saleh alalyani, norzalita abd aziz.  (2022).  revisit intention a preliminary investigation of gcc tourists electronic word of mouth, destination image, and perceived risk.  - international journal of hospitality & tourism systems.  89-102. 

fei long, norzalita abd aziz.  (2022).  the role of face gaining on millennials outbound travel intention in mainland china.  - tourism, culture & communication.  45-58. 

fei long, miraj ahmed bhuiyan, norzalita abd aziz, muhammad khalilur rahman.  (2022).  predicting young chinese consumers intentions to purchase western brands: structural model analysis.  - plos one.  1-17. 

norzalita abd aziz, fei long.  (2022).  to travel, or not to travel? the impacts of travel constraints and perceived travel risk on travel intention among malaysian tourists amid the covid-19..  - journal of consumer behaviour.  352-362. 

ahmad azmi m. ariffin, norzalita a. aziz, norhayati m. zain, bama v. v. menon.  (2022).  antecedents and consequences of patient satisfaction in the context of private hospitalization services.  - wseas transactions on business and economics.  259-268. 

abdul hafaz ngah, abdul halim m, rahimi, serge gabarre, nor ida fatihah che saifulizam, norzalita abd aziz, heesup han.  (2021).  voluntourism sustainability: a case of malaysian east coast island destinations.  - asia pacific journal of tourism research.  1364-1385. 

feroz de costa, norzalita abd aziz.  (2021).  the effects of user generated content and firm generated content on millennials purchase intention of shariah-compliant stocks.  - jurnal pengurusan.  1-11. 

norzalita abd aziz, wan mohd hirwani wan hussain, fei long.  (2021).  mobile marketing adoption among small and micro bumiputera enterprises: a managerial perspective from malaysia.  - international journal of academic research in business & social science.  1640-1652. 

nadia hanum amiruddin, ahmad azmi m.ariffin, norzalita a.aziz.  (2021).  virtual travel community: does information quality matters?.  - international journal of business continuity and risk management.  263-276. 

ling ling tan, norzalita abd aziz, abd hafaz ngah.  (2021).  examining green hotel patronage intention from the perspective of behavioural learning theory.  - international journal of business & society.  901-921. 

tan ling ling, norzalita abd aziz, abdul hafaz ngah.  (2020).  mediating effect of reasons on the relationship between altruism and green hotel patronage intention.  - journal of marketing analytics.  18-30. 

norzalita abd aziz, istiyakara muslichah , abdul hafaz ngah.  (2020).  understanding factors influencing community life satisfaction towards sustainable heritage tourism destination: the case of yogyakarta, indonesia.  - journal of sustainability science and management.  37-51. 

norzalita abd aziz.  (2020).  the impact of corporate social responsibility and coprorate identity management on image and performance: the case of city hotels in klang valley, malaysia.  - international journal of academic research in business and social science.  662-681. 

safwan marwin, norzalita abd aziz.  (2020).  understanding factors affecting travellers' purchase intention via oti's websites.  - hamdard islamicus.  183-197. 

feroz de costa, norzalita abd aziz, wan mohd hirwani wan hussain, nurul ain mohd hassan.  (2020).  how does financial communication affect millennials' online shares purchase intentions.  - international journal of academic research in business and social science.  681-698. 

narizan abdullah, norzalita abd aziz.  (2019).  do malaysian consumers' participation behaviour lead to attitudinal loyalty in spa & wellness services?.  - malaysian journal of consumer and family economics.  114-127. 

abdul hafaz nagah, ramayah thurasamy, norzalita abd aziz, mohd helmi ali, mohd imran khan.  (2019).  modelling the adoption of halal warehousing services among halal pharmaceutical & cosmetic manufacturers.  - journal of sustanibility science and management.  1-14. 

alireza habibi, ahmad azmi mohd ariffin, norzalita abd aziz.  (2019).  the influence of perceived benefits, perceived sacrifices and perceived value on behavioural intention in the context of medical tourism.  - international journal of services, economics and management.  . 

norzalita abd aziz, hafaz ngah.  (2019).  the effect of self expressive value and perceived value on malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth.  - asia-pacific management accounting journal.  151-177. 

norkhalida makmor, norzalita abd aziz, syed shah alm.  (2019).  social commerce on extended technology acceptance model: the mediaating effect of perceived ease of use & perceived usefulness.  - malaysian journal of consumer & family economics.  119-136. 

safwan marwin, norzalita abd aziz.  (2019).  investigating the factors in influencing travellers' purchase intention via online travel intermediaries websites.  - journal of advanced research in dynamical & control systems.  803-812. 

norzalita abd aziz.  (2018).  the influence of coproduction's factors & corporate image toward attitudinal loyalty: islamic financial banking services delivery in malaysia.  - journal of islamic marketing.  . 

norzalita abd aziz, istiyakara muslichah, abdul hafaz ngah.  (2018).  understanding factors influencing community life satisfaction towards sustainable heritage tourism destination: the case of yogyakarta, indonesia.  - journal of sustainability science and management.  . 

nurkhalida makmor, syed shah alam, norzalita abd aziz.  (2018).  social support, trust and purchase intention in social commerce era.  - international journal of supply chain management.  . 

safwan marwin abd murad, norzalita abd aziz.  (2017).  examining factors influencing travellers purchase intentions via online travel intermediaries websites: a conceptual model.  - international journal of economic research.  . 

ahmad said ibrahim al-shuaibi, faridahwati mohd shamsudin, norzalita abd aziz.  (2016).  developing brand ambassadors: the role of brand-centred human resource management.  - international review of management and marketing.  155-161. 

norzalita abd aziz1*, bita najafi, ahmad said ibrahim al-shuaibi, faridahwati mohd shamsudin.  (2016).  behavioural consequences of customer perception on emotional labour among airline service employees.  - international review of management and marketing.  162-168. 

ahmad azmi m. ariffin, norzalita a. aziz, muhammad r. zakwan a. rahman.  (2014).  gap analysis of bank`s service quality (bankqual). local banks versus foreign banks.  - australian journal of basic and applied sciences.  417-422. 

norzalita a. aziz, nor asiah omar.  (2013).  exploring the effect of internet marketing orientation, learning orientation and market orientation on innovativeness and performance: sme (exporters) perspectives.  - journal of business economics and management.  14(1):S257-278. 

nor asiah omar, maisarah ahmad, norzalita abd aziz, muhamad azrin nazri.  (2013).  an analysis on the effect of customer relationship proneness and customer relationship orientation on "relationship quality-relationship outcomes" of cardholders in store loyalty program.  - malaysian journal of consumer and family economics.  16:43-66. 

nor asiah omar, che aniza che wel, norzalita abd aziz, syed shah alam.  (2013).  investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from malaysia.  - measuring business excellence.  17(1):33-50. 

omar, n.a., musa, r., wel, c.a.c., aziz, n.a..  (2012).  examining the moderating effects of programme membership duration in the retail loyalty programme: a multi groups causal analysis approach.  - world applied sciences journal.  19(3):314-323. 

norzalita abd aziz, ahmad azmi m. ariffin, nor asiah omar , chin evin.  (2012).  examining the impact of visitors` emotions and perceived quality towards satisfaction and revisit intention to theme parks.  - jurnal pengurusan.  35, September, 97-110. 

nor asiah omar, syed shah alam, norzalita abdul aziz, muhamad azrin nazri.  (2011).  retail loyalty programs in malaysia:the relationship of equity, value, satisfaction, trust, and loyalty among cardholders.  - journal of business economics and management.  12(2):332-352. 

norzalita abd aziz, ahmad azmi m. ariffin, nor asiah omar, siow kim yoon.  (2011).  an investigation of international and domestic tourists` satisfaction in heritage context: implication for destination marketing.  - jurnal pengurusan.  33: 61-76. 

norzalita abd aziz, ghazali musa & ainin sulaiman.  (2010).  the influence of travel motivations and social factors on travel web site usage among malaysian travellers.  - asian journal of business and accounting.  3(1):89-116. 

nor asiah omar, nor khalidah abu, dewi amat sapuan, norzalita abd aziz, muhamad azrin nazri.  (2010).  service quality and value affecting parents` satisfaction and behavioral intentions in a childcare centre using a structural approach.  - australian journal of basic and applied sciences.  4(9):4440-4447. 

norzalita abd aziz, ahmad azmi m. ariffin.  (2010).  exploring consumers attitude towards web advertising and its influence on web ad usage in malaysia.  - jurnal pengurusan.  31:55-63. 

norzalita abd aziz, ainin sulaiman, ghazali musa.  (2008).  predicting the influence of travel web site effectiveness characteristics on technology acceptance and its marketing implications.  - jurnal pengurusan.  27:105-128.