abdullah al mamun, farzana naznen, qing yang, mohd helmi ali, nik mohd hazrul nik hashim.  (2023).  modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products.  - heliyon.  1-16. 

perengki susanto, mohammad enamul hoque, najeeb ullah shah, andel hopi candra, nik mohd hazrul nik hashim, nor liza abdullah.  (2023).  entrepreneurial orientation and performance of smes: the roles of marketing capabilities and social media usage.  - journal of entrepreneurship in emerging economies.  379-403. 

nik nur wahidah hashim, nadzirah ahmad basri, mugahed al-ezzi ahmad ezzi, nik mohd hazrul nik hashim.  (2022).  comparison of classifiers using robust features for depression detection on bahasa malaysia speech.  - international journal of artificial intelligence.  238-253. 

perengki susanto, mohammad enamul hoque, nik mohd hazrul nik hashim, najeeb ullah shah, mohammad nur a. alam.  (2022).  moderating effects of perceived risk on the determinants outcome nexus of e-money behaviour.  - international journal of emerging markets.  530-549. 

nik mohd hazrul nik hashim, yap hock ann, amin ansary, john antony xavier.  (2022).  contingent effects of decision-making and customer centricity on public-sector innovation success.  - journal of nonprofit and public sector marketing.  36-70. 

sio hong tih, wan mohd hirwani wan hussain, nik mohd hazrul nik hashim.  (2019).  innovation and entrepreneurship bootcamp: a descriptive study assessing the effectiveness of entrepreneurship education.  - international journal of business and globalisation.  240-257. 

mohammad enamul hoque, m. kabir hassan, nik mohd hazrul nik hashim, tarek zaher.  (2019).  factors affecting islamic banking behavioral intention: the moderating effects of customer marketing practices and financial consideration.  - journal of financial services marketing.  44-58. 

enamul hoque, nik mohd hazrul nik hashim, mohammed razzaque.  (2018).  effects of communication and financial concerns on banking attitude-behaviour relations.  - the service industries journal.  . 

nik mohd hazrul nik hashim, najeeb ullah shah, nor asiah omar.  (2018).  does counterfeit product quality lead to involvement and purchase intentions? the moderating effects of brand image and social interaction.  - international journal of economics and management.  . 

najeeb ullah shah, nik mohd hazrul nik hashim, nor asiah omar.  (2018).  credence and personal factors as a direct cause of brand extension evaluation: does perceived fit matter?.  - malaysia journal of consumer and family economics.  . 

syed shah alam, nor asiah omar, ahmad azmi mohd ariffin, nik mohd hazrul nik hashim.  (2018).  integrating tpb, tam and doi theories: an empirical evidence for the adoption of mobile banking among customers in klang valley, malaysia.  - international journal of business and management science.  . 

mohammad enamul hoque, nik mohd hazrul nik hashim, mohammad hafizi azmi.  (2018).  moderating effects of marketing communication and financial consideration on customer attitude and intention to purchase islamic banking products: a conceptual framework.  - journal of islamic marketing.  . 

sonia vilches-montero, nik mohd hazrul nik hashim, ameet pandit, renzo bravo-olavarria.  (2018).  using the senses to evaluate aesthetic products at the point of sale: the moderating role of consumers` goals.  - journal of retailing and consumer services.  82-90. 

amin ansary, nik mohd hazrul nik hashim.  (2018).  brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth.  - review of managerial science.  . 

nur jahan khan, mohammed abdur razzaque, nik mohd hazrul.  (2017).  intention of and commitment towards purchasing luxury products: a study of muslim consumers in malaysia.  - journal of islamic marketing.  476-495. 

nik mohd hazrul, ameet pandit.  (2016).  gradual or rapid global product rollouts? a review of concepts, propositions, and future directions.  - journal of developing areas.  389-405. 

syed shah alam, nor fariza mohd nor, maisarah ahmad, nik hazrul nik hashim.  (2016).  a survey on renewable energy development in malaysia: current status, problems and prospects.  - environmental and climate technologies.  5-17. 

nik mohd hazrul nik hashim, ameet pandit, syed shah alam, rosli abd manan.  (2015).  why resist? examining the impact of technological advancement and perceived usefulness on malaysians` switching intentions: the moderators.  - the journal of developing areas.  65-80. 

zuraidah zainol, norjaya mohd. yasin, nor asiah omar, nik m. hazrul nik hashim, juliana osman.  (2015).  the effect of customer-brand relationship investments on customer engagement: an imperative for sustained.  - jurnal pengurusan.  1-18. 

nik mohd hazrul nik hashim, syed shah alam, norazlina mohd yusoff.  (2014).  relationship between teacher`s personality, monitoring, learning environment, and students` efl performance.  - gema online journal of language studies.  15. 

nik hashim nik mustapha, nik mohd hazrul nik hashim, ridzuan yacob.  (2014).  empowering small fishermen through simultaneous and sequential marketing strategies.  - journal of sustainability science and management.  1-14. 

syed shah alam,nik mohd hazrul nik hashim,maisarah ahmad,che aniza che wel sallehuddin mohd nor,nor asiah omar.  (2014).  negative and positive impact of internet addiction on young adults: empericial study in malaysia.  - intangible capital.  619-638. 

syed shah alam, nik hazrul nik hashim, mamunur rashid, nor asiah omar, nilufar ahsan, md daud ismail.  (2014).  small-scale households renewable energy usage intention: theoretical development and empirical settings.  - renewable energy.  255-263. 

nik mohd hazrul nik hashim.  (2013).  sequential-simultaneous international rollout strategies and product performance: a framework for analysis.  - jurnal pengurusan.  39:1-18. 

nik hashim nik mustapha, azlina abd aziz, nik mohd hazrul nik hashim.  (2013).  technical efficiency in aquaculture industry using data envelopment analysis (dea) window: evidences from malaysia.  - journal of sustainability science and management.  8(2):1-13. 

syed shah alam, nor asiah omar and nik mohd. hazrul nik hisham.  (2011).  applying the theory of perceived characteristics of innovating (pci) on ict adoption in the smes in malaysia.  - australian journal of basic and applied sciences.  5(8):8-17.