nurul amirah othman, nik mohd hazrul nik hashim, norzalita abdul aziz.  (2025).  are you a loyal diner? enhancing post-consumption behaviors in full-service settings through personalization, friendliness, and motivation.  - journal of asia business studies.  103 - 128. 

kifayat nahiyan rafi, mohammad osman gani, nik mohd hazrul nik hashim, muhammad sabbir rahman, mohammad masukujjaman.  (2025).  the influence of 360-degree vr videos on tourism web usage behaviour: the role of web navigability and visual interface design quality.  - tourism review.  725 - 741. 

zhao na, nik mohd hazrul nik hashim, nakaya kakuda, shuyang si.  (2025).  charging the soul: tailoring five experiential marketing dimensions to harness the appeal of electric vehicles for different psychological traits.  - technology in society .  1 - 14. 

na zhao, nik mohd hazrul nik hashim, nakaya kakuda, shuyang si .  (2025).  crafting global green consumption: the role of personality traits and experiential marketing in the beverage industry.  - journal of global information management.  1 - 30. 

muhammad ridzuan abdul aziz, abidah saad, nik mohd hazrul nik hashim, nusrah samat, and salwaty jamaludin.  (2025).  analysing the relationship between financial related factors and the adoption of private retirement scheme.  - environment-behaviour proceedings journal.  215 - 221. 

abidah saad, muhammad ridzuan abdul aziz, nik mohd hazrul nik hashim, nusrah samat.  (2025).  uncovering the hidden treasures of financial literacy: unearthing deep insights and trends with comprehensive bibliometrics.  - environment-behaviour proceedings journal.  99 - 108. 

nurul ain natrah jamaludin, nik mohd hazrul nik hashim.  (2025).  tasting emotions: how hedonic emotions, experience, and psychological traits amplify fine dining post-consumption behaviors.  - journal of sensory studies.  1 - 17. 

syed shah alam, mohammad masukujjaman, husam ahmad kokash, nik mohd hazrul nik hashim.  (2024).  application of tpb-sor theory on remanufactured product buying intention among malaysian consumers: mediation of tpb constructs and functional value.  - journal of remanufacturing.  125 - 154. 

muhammad ridzuan abdul aziz, abidah saad, salwaty jamaludin, nik mohd hazrul nik hashim, nusrah samat, nor shahrul nizam muhamad nor.  (2024).  appraising the determinants and outcomes of islamic financial literacy through the lens of a systematic literature review.  - information management and business review.  385 - 393. 

abidah saad, muhammad ridzuan abdul aziz, norasiah mahmood, nik mohd hazrul nik hashim, nusrah samat.  (2024).  unveiling a century of research on retirement schemes: a state-of-the-art bibliometric review.  - information management and business review.  599 - 612. 

tamader alsalami, soo-wah low, shifa mohd nor, nik mohd hazrul nik hashim.  (2024).  impact of corporate social responsibility and enterprise risk management on financial performance of islamic banks: a conceptual framework.  - international journal of academic research in business & social sciences.  2172 - 2191. 

nik mohd hazrul nik hashim, nor rahimy khalid, suraya akmar mokhtaruddin, abdullah al mamun, mohammed abdur razzaque.  (2024).  innovative attributes, brand reputation and behavioral consequences in the clothing industry: the roles of self congruity and value consciousness.  - journal of fashion marketing and management: an international journal.  379-401. 

perengki susanto, mohammad enamul hoque, najeeb ullah shah, andel hopi candra, nik mohd hazrul nik hashim, nor liza abdullah.  (2023).  entrepreneurial orientation and performance of smes: the roles of marketing capabilities and social media usage.  - journal of entrepreneurship in emerging economies.  379-403. 

abdullah al mamun, farzana naznen, qing yang, mohd helmi ali, nik mohd hazrul nik hashim.  (2023).  modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products.  - heliyon.  1-16. 

perengki susanto, mohammad enamul hoque, najeeb ullah shah, abdullah al mamun, nik mohd hazrul nik hashim, hendri andi mesta, nor liza abdullah.  (2023).  antecedents and consequences of a retailers price image:the moderating role of pricing strategy.  - cogent business & management.  1-23. 

najeeb ullah shah, nik mohd hazrul nik hashim, nor asiah omar.  (2023).  estimated prevalence of compulsive buying in malaysia: a socio-demographic analysis.  - malaysian journal of consumer and family economics.  94-124. 

nik mohd hazrul nik hashim, amin ansary.  (2023).  international product rollout strategies and performance: the moderating effects of product innovativeness, order of entry, and firm size.  - european journal of international management.  369-399. 

perengki susanto, mohammad enamul hoque, najeeb ullah shah, abdullah al mamun, nik mohd hazrul nik hashim, hendri andi mesta, nor liza abdullah.  (2023).  antecedents and consequences of a retailers price image: the moderating role of pricing strategy.  - cogent business & management.  1-24. 

nik mohd hazrul nik hashim, yap hock ann, amin ansary, john antony xavier.  (2022).  contingent effects of decision-making and customer centricity on public-sector innovation success.  - journal of nonprofit and public sector marketing.  36-70. 

nik nur wahidah hashim, nadzirah ahmad basri, mugahed al-ezzi ahmad ezzi, nik mohd hazrul nik hashim.  (2022).  comparison of classifiers using robust features for depression detection on bahasa malaysia speech.  - international journal of artificial intelligence.  238-253. 

perengki susanto, mohammad enamul hoque, nik mohd hazrul nik hashim, najeeb ullah shah, mohammad nur a. alam.  (2022).  moderating effects of perceived risk on the determinants outcome nexus of e-money behaviour.  - international journal of emerging markets.  530-549. 

mohammad enamul hoque, m. kabir hassan, nik mohd hazrul nik hashim, tarek zaher.  (2019).  factors affecting islamic banking behavioral intention: the moderating effects of customer marketing practices and financial consideration.  - journal of financial services marketing.  44-58. 

sio hong tih, wan mohd hirwani wan hussain, nik mohd hazrul nik hashim.  (2019).  innovation and entrepreneurship bootcamp: a descriptive study assessing the effectiveness of entrepreneurship education.  - international journal of business and globalisation.  240-257. 

sonia vilches-montero, nik mohd hazrul nik hashim, ameet pandit, renzo bravo-olavarria.  (2018).  using the senses to evaluate aesthetic products at the point of sale: the moderating role of consumers` goals.  - journal of retailing and consumer services.  82-90. 

amin ansary, nik mohd hazrul nik hashim.  (2018).  brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth.  - review of managerial science.  . 

enamul hoque, nik mohd hazrul nik hashim, mohammed razzaque.  (2018).  effects of communication and financial concerns on banking attitude-behaviour relations.  - the service industries journal.  . 

mohammad enamul hoque, nik mohd hazrul nik hashim, mohammad hafizi azmi.  (2018).  moderating effects of marketing communication and financial consideration on customer attitude and intention to purchase islamic banking products: a conceptual framework.  - journal of islamic marketing.  . 

najeeb ullah shah, nik mohd hazrul nik hashim, nor asiah omar.  (2018).  credence and personal factors as a direct cause of brand extension evaluation: does perceived fit matter?.  - malaysia journal of consumer and family economics.  . 

nik mohd hazrul nik hashim, najeeb ullah shah, nor asiah omar.  (2018).  does counterfeit product quality lead to involvement and purchase intentions? the moderating effects of brand image and social interaction.  - international journal of economics and management.  . 

syed shah alam, nor asiah omar, ahmad azmi mohd ariffin, nik mohd hazrul nik hashim.  (2018).  integrating tpb, tam and doi theories: an empirical evidence for the adoption of mobile banking among customers in klang valley, malaysia.  - international journal of business and management science.  . 

nur jahan khan, mohammed abdur razzaque, nik mohd hazrul.  (2017).  intention of and commitment towards purchasing luxury products: a study of muslim consumers in malaysia.  - journal of islamic marketing.  476-495. 

syed shah alam, nor fariza mohd nor, maisarah ahmad, nik hazrul nik hashim.  (2016).  a survey on renewable energy development in malaysia: current status, problems and prospects.  - environmental and climate technologies.  5-17. 

nik mohd hazrul, ameet pandit.  (2016).  gradual or rapid global product rollouts? a review of concepts, propositions, and future directions.  - journal of developing areas.  389-405. 

zuraidah zainol, norjaya mohd. yasin, nor asiah omar, nik m. hazrul nik hashim, juliana osman.  (2015).  the effect of customer-brand relationship investments on customer engagement: an imperative for sustained.  - jurnal pengurusan.  1-18. 

nik mohd hazrul nik hashim, ameet pandit, syed shah alam, rosli abd manan.  (2015).  why resist? examining the impact of technological advancement and perceived usefulness on malaysians` switching intentions: the moderators.  - the journal of developing areas.  65-80. 

syed shah alam, nik hazrul nik hashim, mamunur rashid, nor asiah omar, nilufar ahsan, md daud ismail.  (2014).  small-scale households renewable energy usage intention: theoretical development and empirical settings.  - renewable energy.  255-263. 

syed shah alam,nik mohd hazrul nik hashim,maisarah ahmad,che aniza che wel sallehuddin mohd nor,nor asiah omar.  (2014).  negative and positive impact of internet addiction on young adults: empericial study in malaysia.  - intangible capital.  619-638. 

nik mohd hazrul nik hashim, syed shah alam, norazlina mohd yusoff.  (2014).  relationship between teacher`s personality, monitoring, learning environment, and students` efl performance.  - gema online journal of language studies.  15. 

nik hashim nik mustapha, nik mohd hazrul nik hashim, ridzuan yacob.  (2014).  empowering small fishermen through simultaneous and sequential marketing strategies.  - journal of sustainability science and management.  1-14. 

nik mohd hazrul nik hashim.  (2013).  sequential-simultaneous international rollout strategies and product performance: a framework for analysis.  - jurnal pengurusan.  39:1-18. 

nik hashim nik mustapha, azlina abd aziz, nik mohd hazrul nik hashim.  (2013).  technical efficiency in aquaculture industry using data envelopment analysis (dea) window: evidences from malaysia.  - journal of sustainability science and management.  8(2):1-13. 

syed shah alam, nor asiah omar and nik mohd. hazrul nik hisham.  (2011).  applying the theory of perceived characteristics of innovating (pci) on ict adoption in the smes in malaysia.  - australian journal of basic and applied sciences.  5(8):8-17.