nor asiah omar, nadzirah rosli, syed shah alam, abu hanifah ayob, muhamad azrin nazri.  (2023).  the structural relationship among students perceptions of sales-related skills, sales careers, and views of others and the intention to pursue sales careers in malaysia: the mediating effect of feelings towards selling.  - jurnal pengurusan.  1-14. 

abu h. ayob, joan freixanet, hazrul shahiri.  (2023).  innovation, trade barriers and exports: evidence from manufacturing firms in asean countries.  - journal of asia business studies.  203-223. 

hamizah abd hamid, robert j. pidduck, alexander newman, abu hanifah ayob, farhana sidek.  (2023).  intercultural resource arbitrageurs: a review and extension of the literature on transnational entrepreneurs.  - journal of business research.  1-14. 

abu hanifah ayob, hazrul izuan shahiri, hamizah abd hamid.  (2023).  religiosity, government favoritism, and entrepreneurial intention: empirical evidence among university students in malaysia.  - jurnal pengurusan.  1-13. 

mohd fahmy ishak, wan mohd hirwani wan hussain, abu hanifah ayob, alya geogiana buja, rabiah ahmad.  (2022).  the used of utaut model in initial coin offerings: a conceptual paper.  - international journal of academic research in business and social sciences.  748-760. 

mohd fahmy ishak, wan mohd hirwani wan hussain, abu hanifah ayob, alya geogiana buja, rabiah ahmad.  (2022).  the impact of covid-19 towards the business landscape in cryptocurrency transaction.  - international journal of academic research in business and social sciences.  464-476. 

siti daleela mohd wahid, abu hanifah ayob, wan mohd hirwani wan hussain.  (2022).  examining the antecedents of social entrepreneurship intention: an empirical evidence from malaysia.  - international journal of business and globalisation.  488-507. 

abu h. ayob, nor asiah omar, zafir mohamed makhbul, taslima jannat.  (2022).  diversity, culture, and membership in social organisations.  - international journal of happiness and development.  91-106. 

abu h. ayob, shifa mohd nor.  (2022).  individual religiosity and career choice: does cultural religiosity moderate the relationship?.  - cross-cultural research.  323-344. 

abu h ayob, hamizah abd hamid, farhana sidek.  (2022).  individual values and career choice: does cultural context condition the relationship?.  - analyses of social issues and public policy.  560-581. 

abu h ayob, siti daleela mohd wahid, nor asiah omar.  (2022).  does personality influence the frequency of online purchase behavior?.  - international journal of online marketing.  1-15. 

abu h. ayob.  (2021).  institutions and student entrepreneurship: the effects of economic conditions, culture and education.  - educational studies.  661-679. 

abu h. ayob.  (2021).  entrepreneurship education, institutions and student entrepreneurship: a cross-country analysis.  - compare: a journal of comparative and international education.  745-763. 

abu h. ayob, noor azuddin yakob, roslan jaafar.  (2021).  e-commerce adoption in asean: testing on individual and country-level drivers.  - international journal of business environment.  18-36. 

wan mohd hirwani wan hussain, siti daleela mohd wahid, abu hanifah ayob, mohammad naim ismail.  (2021).  trait emotional intelligence and social entrepreneurial intentions: multi mediators analysis.  - journal of sustainability science and management.  292-314. 

yuhanis mohamed noor, abu hanifah ayob.  (2021).  the challenges and strategies in sustaining a business among young entrepreneurs in malaysia.  - academy of entrepreneurship journal.  1-12. 

siti daleela mohd wahid, annuar aswan mohd noor, muhammad fareed, wan mohd hirwani wan hussain, abu hanifah ayob.  (2021).  enriching student's social entrepreneurship: intention: a measurement model.  - academy of entrepreneurship journal.  1-13. 

abu h. ayob, balqis fatanah md musadek, wan mohd hirwani wan hussain.  (2021).  measuring the effectiveness of e-government in malaysia: does information literacy matter?.  - international journal of sustainable society.  1-15. 

muhamad azrin nazri, nor asiah omar, aini aman, abu hanifah ayob, nur ainna ramli.  (2020).  corporate social responsibility and business performance in takaful agencies: the moderating role of objective environment.  - sustainability.  1-18. 

abu h. ayob.  (2020).  an exploratory study of societal values in social participation across nations.  - the social science journal.  310-325. 

abu hanifah ayob, abrar ali saiyed.  (2020).  islam, institutions and entrepreneurship: evidence from muslim populations across nations.  - international journal of islamic and middle eastern finance and management.  635-653. 

abu h. ayob.  (2020).  diversity, institutions and entrepreneurship.  - journal for international business and entrepreneurship development.  298-315. 

aisyah abdul rahman, abu hanifah ayob, mohd helmi ali, nor asiah omar, rasidah arshad, azlina ahmad, nor liza abdullah, rosmah mat isa, sofiah md. auzair, zafir khan mohamed makhbul, arif mohd sham muhamad asri abd ghani.  (2019).  jurnal pengurusan.  - jurnal pengurusan.  1-190. 

abu h. ayob, wan mohd hirwani wan hussain.  (2019).  religion and social entrepreneurship: a cross-country analysis.  - international journal of business and management science.  467-479. 

aisyah abdul rahman, abu hanifah ayob, mohd helmi ali, nor asiah omar, rasidah arshad, azlina ahmad, norliza abdullah, rosmah mat isa, sofiah md auzair, zafir khan mohamed makhbul, arif mohd sham, muhammad asri abd ghani.  (2019).  jurnal pengurusan.  - jurnal pengurusan.  1-169. 

siti daleela mohd wahid, abu hanifah ayob, wan mohd hirwani wan hussain.  (2019).  twinkle twinkle little star how subjective norm mediates so far? formation of social entrepreneurship intention in malaysia.  - international journal of engineering and advanced technology.  101-107. 

siti daleela mohd wahid, wan mohd hirwani wan hussain, abu hanifah ayob.  (2018).  the growing trend of social entrepreneurship among malaysian undergraduate students.  - international journal of academic research in business and social sciences.  1034-1046. 

abu h ayob.  (2018).  diversity, trust and social entrepreneurship.  - journal of social entrepreneurship.  1-12. 

siti daleela mohd wahid, abu hanifah ayob, wan mohd hirwani wan hussain.  (2018).  the formation of community heroes in malaysia: an extended theory of planned behavior.  - international journal of business and management science.  . 

abu h ayob, léo-paul dana.  (2017).  product strategies for export ventures: an empirical investigation among smes in an emerging economy.  - jurnal pengurusan.  25-33. 

abu h ayob, wan mohd hirwani wan hussain.  (2016).  buying local or imported goods? profiling non-income consumers in developing countries.  - international review of management and marketing.  688-695. 

abu h ayob, jonathan a morell.  (2016).  the historical path of evaluation as reflected in the content of evaluation and program planning.  - evaluation of program planning.  20-27. 

abu h ayob, hazrul izuan shahiri, mohd hasimi yaacob.  (2016).  kesan program promosi terhadap aktiviti eksport syarikat kecil dan sederhana di malaysia: satu pendekatan ekonometrik.  - jurnal pengurusan.  1-15. 

abu h ayob, shamshubaridah ramlee, aisyah abdul rahman.  (2015).  financial factors and export behavior of small and medium-sized enterprises in an emerging economy.  - journal of international entrepreneurship.  49-66. 

abu h ayob, zizah che senik.  (2015).  the role of competitive strategies on export market selection by smes in an emerging economy.  - international journal of business and globalisation.  208-225. 

abu h ayob, sveinn vidar gudmundsson, mohd hasimi yaacob.  (2015).  financial influences on export status of small and medium-sized enterprises in an emerging economy.  - international journal of entrepreneurship and small business.  433-454. 

zizah che senik, rosmah mat isa, ridzuan md sham, abu h ayob.  (2014).  a model for understanding smes internationalization in emerging economies.  - jurnal pengurusan.  25-42. 

abu h. ayob, joan freixanet.  (2014).  insights into public export promotion programs in an emerging economy: the case of malaysian smes.  - evaluation and program planning.  46:38-46.