syed shah shah alam, taslima jannat, chieh yu lin, nor asiah omar, yi hui ho.  (2025).  managerial ethical decision-making in export-oriented readymade garment units: mediating roles of attitude and moral obligation.  - international journal of ethics and systems.  927 - 954. 

wafaa mohammed muharram, nor asiah omar.  (2025).  consumer behavioural stickiness in malaysian o2o commerce from a relationship perspective: trust transfer theory and trust-commitment theory.  - jurnal pengurusan.  1 - 13. 

nor asiah omar , nur aqilah hazirah mohd anim , taslima jannat , muhamad azrin nazri , syed shah alam, hafizah omar zaki.  (2025).  does ethnocentrism work? evaluating the effect of airlines service recovery strategies on airline brand equity.  - cogent business & management.  1 - 28. 

ziliang zhao , nor asiah omar, hafizah omar zaki.  (2025).  appraisal factors of sustainable purchase intentions in online shopping platform context: pls-sem with theory extensions.  - journal of retailing and consumer services.  1 - 10. 

nan hao, norasiah omar, mohd helmi ali.  (2025).  analyzing food tourists’ revisit intentions via sor-mec: systematic review.  - journal of southwest jiaotong university .  162 - 181. 

muhamad azrin nazri, nur shuhada kamarudin, agus salim hr, se., mm, nor asiah omar, aimi fadzirul kamarubahrin.  (2024).  exploring consumer behaviour towards acceptance of quick response (qr) code mobile payment systems (mps) in malaysia: application of technology of acceptance model (tam).  - malaysian journal of consumer and family economics (majcafe).  254 - 286. 

jieyun shi, nor asiah omar.  (2024).  the effect of greenwashing on green purchase intention: perceived betrayal as a mediator and brand loyalty as a moderator.  - journal of infrastructure, policy and development.  1 - 13. 

xinyue wang, nor asiah omar.  (2024).  the influencing factors affecting customers’ willingness to pay for green agricultural products via e-commerce live streaming: testing the moderating role of ascription of responsibility.  - pakistan journal of life and social sciences.  4846 - 4869. 

taslima jannat, shamsul arefin, mosharrof hosen, nor asiah omar, abdullah al mamun, mohammad enamul hoque.  (2024).  unlocking the link: protection motivation intention in ethics programs and unethical workplace behavior.  - asian journal of business ethics.  461 - 488. 

nur aqilah hazirah mohd anim, nor asiah omar, xin-jean lim, wan rasyidah wan nawang, syed shah alam.  (2024).  impact of gamification on intention to donate using crowdfunding platform: evaluating the mediating roles of affective user experience and trust.  - institutions and economies.  7 - 40. 

nor asiah omar, elaina rose johar, xin-jean lim.  (2024).  the convergence of digitalization and sustainability for the greater good.  - institutions and economies.  1 - 6. 

xinyue wang, nor asiah omar.  (2024).  willingness to pay a premium for green agricultural products in live streaming: the relationship between attitude, self-efficacy and social influence with the moderating effect of ascription of responsibility .  - pakistan journal of life and social science.  18794 - 18814. 

xu ye, rong hou, shihan wang, nor asiah omar.  (2024).  social media, relationship marketing and corporate esg performance.  - finance research letters.  1 - 7. 

ziliang zhao, nor asiah omar, hafizah omar zaki.  (2024).  a study of electric vehicle market development in 2015 – 2024: a bibliometric analysis.  - international journal of religion.  8147 - 8162. 

sri rahayu hijrah hati, yusniza kamarulzaman, nor asiah omar.  (2024).  has the pandemic altered luxury consumption and marketing? a sectoral and thematic analysis.  - international journal of consumer studies.  1 - 23. 

hafizah omar zaki, nor asiah omar, sharizal hashim, yuniza kamarulzaman, suddin lada.  (2024).  talk to engage: the influence of smartphone voice assistants on consumers’ brand engagement.  - journal of global scholars of marketing science.  1 - 25. 

syed shah alam, mohammad masukujjaman, nor asiah omar, zafir khan mohamed makhbul, mohd helmi ali.  (2023).  protection motivation and travel intention after the covid-19 vaccination: fear and risk perception.  - journal of quality assurance in hospitality and tourism.  930 - 956. 

xinyue wang, zhongxuan yin, nor asiah binti omar.  (2023).  evaluation on innovation of emotional marketing in network live broadcasting based on new media environment.  - journal of system and management sciences.  409 - 420. 

nor asiah omar, nadzirah rosli, syed shah alam, abu hanifah ayob, muhamad azrin nazri.  (2023).  the structural relationship among students' perceptions of sales-related skills, sales careers, and views of others and the intention to pursue sales careers in malaysia: the mediating effect of feelings towards selling .  - jurnal pengurusan.  185 - 197. 

md. nur ealam siddique, shifa mohd nor, zizah che senik, nor asiah omar.  (2023).  corporate social responsibility as the pathway to sustainable banking: a systematic literature review.  - sustainability.  1-19. 

syed shah alam, mohammad masukujjaman, md shohel sayeed, nor asiah omar, abu hanifah ayob, wan mohd hirwani wan hussain.  (2023).  modeling consumers usage intention of augmented reality in online buying context: empirical setting with measurement development.  - journal of global marketing.  1-24. 

rong hou, xu ye, hafizah omar zaki, nor asiah omar.  (2023).  marketing decision support system based on data mining technology.  - applied sciences.  1-14. 

nor asiah omar, aishath lahath, rifelly dewi astuti, nurul atasha jamaludin, syed shah alam.  (2023).  the mediating role of attitude in the relationship between the extrinsic and intrinsic attributes of japanese frozen foods and consumers intention to purchase them evidence from malaysia.  - the south east asian journal of management.  98-129. 

nor asiah omar, nadzirah rosli, syed shah alam, abu hanifah ayob, muhamad azrin nazri.  (2023).  the structural relationship among students perceptions of sales-related skills, sales careers, and views of others and the intention to pursue sales careers in malaysia: the mediating effect of feelings towards selling.  - jurnal pengurusan.  1-14. 

akhmad farhan, nor asiah omar.  (2023).  branding strategies for influencing voter citizenship behavior in indonesia: the moderating role of psychological contract violation.  - journal of political marketing.  1-21. 

najeeb ullah shah, nik mohd hazrul nik hashim, nor asiah omar.  (2023).  estimated prevalence of compulsive buying in malaysia: a socio-demographic analysis.  - malaysian journal of consumer and family economics.  94-124. 

syed shah alam, mohammad masukujjaman, zafir khan mohamed makhbul, mohd helmi ali, nor asiah omar, abu bakkar siddik.  (2023).  impulsive hotel consumption intention in live streaming e-commerce settings: moderating role of impulsive consumption tendency using two-stage sem.  - international journal of hospitality management.  1-13. 

norizzati bahsri, zaleha yazid, zafir mohamed makhbul, nor asiah omar.  (2023).  systematic literature review on the factors affecting the well-being of entrepreneurs in malaysian smes.  - sage open.  1-13. 

mohd helmi ali, mohammad iranmanesh, kim hua tan, suhaiza zailani, nor asiah omar.  (2022).  impact of supply chain integration on halal food supply chain integrity and food quality performance.  - journal of islamic marketing.  1515-1534. 

xu ye, shimin huang, rong hou, nor asiah omar.  (2022).  the influence of online festival marketing on consumers irrational consumption from the perspective of communication ceremony taking tmalls double eleven as an example.  - journal of management information and decision sciences.  1-11. 

taslima jannat, syed shah alam, yi hui ho, nor asiah omar, chieh yu lin.  (2022).  can corporate ethics programs reduce unethical behavior threat appraisal or coping appraisal.  - journal of business ethics.  37-53. 

abu h. ayob, nor asiah omar, zafir mohamed makhbul, taslima jannat.  (2022).  diversity, culture, and membership in social organisations.  - international journal of happiness and development.  91-106. 

abu h ayob, siti daleela mohd wahid, nor asiah omar.  (2022).  does personality influence the frequency of online purchase behavior?.  - international journal of online marketing.  1-15. 

nor asiah omar, hasnan md. aris, muhamad azrin nazri, taslima jannat, syed shah alam.  (2022).  does the relationship marketing orientation of an entrepreneur support agency improve performance? evidence from small and medium size enterprises in malaysia.  - plos one.  1-24. 

zuraidah zainol, nor asiah omar, zuraini zainol, suzyanty mohd shokory, bahijah abas.  (2022).  the effect of spending distribution on financial well-being among young working women.  - journal of distribution science.  1-9. 

nor asiah omar, ahmad sabri kassim, syed shah alam, zuraidah zainol.  (2021).  perceived retailer innovativeness and brand equity: mediation of consumer engagement.  - the service industries journal.  355-381. 

nor asiah omar, ahmad sabri kassim, muhamad azrin nazri, noor hasni juhdi.  (2021).  the effect of retailers perceived service innovation and value co-creation behavior on smes brand equity.  - journal of environmental treatment techniques.  65-71. 

muhamad azrin nazri, nor asiah omar, suhaily mohd ramly, siti ngayesah ab hamid, azreen jihan che mohd hashim.  (2021).  analysis the influence of perceived scarcity, negative feelings, and status consumption on food waste among consumers.  - journal of environmental treatment techniques.  33-36. 

nor asiah omar, nor liza abdullah, zuraidah zainol, muhamad azrin nazri.  (2021).  consumers responsiveness towards contaminated canned sardine in malaysia: does perceived severity matter.  - food control.  1-9. 

the panic buying behavior of consumers during the covid-19 pandemic: examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety.  (2021).  the panic buying behavior of consumers during the covid-19 pandemic: examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety.  - journal of retailing and consumer services.  1-12. 

nur aqilah hazirah mohd anim, nor asiah omar.  (2021).  does gamification work in a serious context? the influence of gamification, utilitarian, and hedonic features in the community-based crowdfunding platform.  - geografia malaysian journal of society and space.  79-92. 

aishath lahath, nor asiah omar, mohd helmi ali, ming-lang tseng, zaleha yazid.  (2021).  exploring food waste during the covid-19 pandemic among malaysian consumers: the effect of social media, neuroticism, and impulse buying on food waste.  - sustainable production and consumption.  519-531. 

muhammad adzran che mustapa, mohamed faizal noor batcha, latifah amin, ahmad firdhaus arham, zurina mahadi, noor ashikin mohamed yusoff, mashitoh yaacob, nor asiah omar, wan hirwani wan hussain.  (2021).  farmers' attitudes towards gm crops and their predictors.  - journal of the science of food and agriculture.  5457-5468. 

syed shah alam, chieh-yu lin, mohd helmi ali, nor asiah omar, mohammad masukujjaman.  (2021).  working adults` buying intention through online social network: an empirical study in malaysia.  - international journal of technology and human interaction.  92-116. 

syed shah alam, mohd helmi ali, nor asiah omar, wan mohd hirwani wan hussain.  (2020).  customer satisfaction in online shopping in growing markets: an empirical study.  - international journal of asian business and information management.  78-91. 

muhamad azrin nazri, nor asiah omar, aini aman, abu hanifah ayob, nur ainna ramli.  (2020).  corporate social responsibility and business performance in takaful agencies: the moderating role of objective environment.  - sustainability.  1-18. 

syed shah alam, maisarah ahmad, yi hui ho, nor asiah omar, chieh yu lin.  (2020).  applying an extended theory of planned behavior to sustainable food consumption.  - sustainability.  1-14. 

taslima jannat, nor asiah omar, muhamad azrin nazri.  (2020).  analysing the mediating effects of job satisfaction and dissatisfaction on employee voluntary turnover intention.  - jurnal pengurusan.  1-13. 

aisyah abdul rahman, abu hanifah ayob, mohd helmi ali, nor asiah omar, rasidah arshad, azlina ahmad, nor liza abdullah, rosmah mat isa, sofiah md. auzair, zafir khan mohamed makhbul, arif mohd sham muhamad asri abd ghani.  (2019).  jurnal pengurusan.  - jurnal pengurusan.  1-190. 

zuraidah zainol, rusliza yahaya, juliana osman & nor asiah omar.  (2019).  the effect of health knowledge, nutrition label use and attitude towards nutrition label on healthy food choice among malaysian consumer.  - international journal of academic research in business and social science.  1327-1352. 

aisyah abdul rahman, abu hanifah ayob, mohd helmi ali, nor asiah omar, rasidah arshad, azlina ahmad, norliza abdullah, rosmah mat isa, sofiah md auzair, zafir khan mohamed makhbul, arif mohd sham, muhammad asri abd ghani.  (2019).  jurnal pengurusan.  - jurnal pengurusan.  1-181. 

aisyah abdul rahman, abu hanifah ayob, mohd helmi ali, nor asiah omar, rasidah arshad, azlina ahmad, norliza abdullah, rosmah mat isa, sofiah md auzair, zafir khan mohamed makhbul, arif mohd sham, muhammad asri abd ghani.  (2019).  jurnal pengurusan.  - jurnal pengurusan.  1-169. 

mohd helmi ali, syed shah alam, shifa mohd nor, syajarul imna mohd amin, nor asiah omar.  (2019).  elucidation of supply chain integration in halal food industry.  - malaysian applied biology.  71-76. 

syed s. alam, chieh-yu lin, maisarah ahmad, nor asiah omar, mohd helmi ali.  (2019).  factors affecting energy-efficient household products buying intention: empirical study.  - environmental and climate technologies.  84-97. 

chui seong lim, nor asiah omar.  (2019).  social intention model the effect of self and social facets on students social intention.  - international journal of economics and management.  217-230. 

syed shah alam, nor ghani md nor, mohd helmi ali, nor asiah omar, che aniza che wel.  (2018).  relationship between entrepreneurs traits and cloud computing adoption among malay-owned smes in malaysia.  - cuadernos de gestion.  . 

muhamad azrin nazri, nor asiah omar, azreen jihan.  (2018).  corporate social responsibility and market orientation: an integrated approach towards organizational performance.  - jurnal pengurusan.  . 

nor asiah omar, muhamad azrin nazri, suhaily ramly, zuraidah zainol.  (2018).  does psychological contract violation moderate the impact of severity and recovery satisfaction on boycott? an analysis of halal violation.  - journal of food products marketing.  . 

syed shah alam, zizah che senik, nor asiah omar, mohd helmi ali.  (2018).  consumer-based brand equity: relationship between country of origin and brand equity dimension.  - jurnal pengurusan.  . 

zuraidah zainol, rusliza yahaya, juliana osman, nor asiah omar, mohamad rohieszan ramdan, nurul fadly.  (2018).  the role of nutrition label among malaysian consumer: a preliminary review.  - international journal of academic research in business and social sciences.  . 

nor asiah omar, ahmad sabri kassim, muhamad azrin nazri, farhana sidek.  (2018).  the impact of customer value co-creation and relationship quality on relationship equity: personality traits as a moderator.  - jurnal pengurusan.  . 

najeeb ullah shah, nik mohd hazrul nik hashim, nor asiah omar.  (2018).  credence and personal factors as a direct cause of brand extension evaluation: does perceived fit matter?.  - malaysia journal of consumer and family economics.  . 

nik mohd hazrul nik hashim, najeeb ullah shah, nor asiah omar.  (2018).  does counterfeit product quality lead to involvement and purchase intentions? the moderating effects of brand image and social interaction.  - international journal of economics and management.  . 

nor asiah omar, ahmad sabri kassim, suhaily mohd ramly, muhamad azrin nazri, syed shah alam, zizah che senik.  (2018).  how buyer relationship influences value: co-creation: the moderating role of personality traits.  - international journal of business & management science.  . 

syed shah alam, nor asiah omar, ahmad azmi mohd ariffin, nik mohd hazrul nik hashim.  (2018).  integrating tpb, tam and doi theories: an empirical evidence for the adoption of mobile banking among customers in klang valley, malaysia.  - international journal of business and management science.  . 

zizah che senik, ridzuan md sham, shifa mohd nor, nor asiah omar.  (2018).  international entrepreneurship orientation and internationalization of engineer-entrepreneurs.  - international journal of business and management science.  . 

mohd helmi ali, azman ismail, syed shah alam, zafir mohd makhbul, nor asiah omar.  (2018).  exploring the theory of planned behaviour (tpb) in relation to a halal food scandal: the malaysia cadbury chocolate case.  - international food research journal.  79-86. 

nor asiah omar, zuraidah zainol, chan kuan thye, nordiana ahmad nordin, muhamad azrin nazri.  (2017).  halal violation episode: does severity and trust recovery impact negative consumption behavior?.  - journal of islamic marketing.  686-710. 

suhaily mohd ramly, nor asiah omar.  (2017).  exploring the influence of store attributes on customer experience and customer engagement.  - international journal of retail & distribution management.  1138-1158. 

nor asiah omar, muhamad azrin nazri, syed shah alam, mohd helmi.  (2017).  consumer retaliation to halal violation incidents: the mediating role of trust recovery.  - jurnal pengurusan.  1-21. 

suharni maulan, nor asiah omar, maisarah ahmad.  (2016).  measuring halal brand association (halba) for islamic banks.  - journal of islamic marketing.  1. 

nor asiah omar, nordiana ahmad nordin, muhamad azrin nazri.  (2016).  the effect of recovery satisfaction, severity and psychological contract violation toward boycott in halal violation incident.  - malaysian journal of consumer and family economics.  127-142. 

zuraidah zainal, nor asiah omar, juliana osman, nurul fadly.  (2016).  the effect of customer brand relationship investments dimensions on customer engagement in emerging markets.  - journal of relationship marketing.  172-199. 

nor asiah omar, muhamad azrin nazri, lokhman hakim osman, mhd suhaimi ahmad.  (2016).  the effect of demographic factors on consumer intention to purchase organic products in the klang valley: an empirical study.  - geografia:malaysian journal of society and space.  68-82. 

nor asiah omar, hasnan md aris, muhamad azrin nazri.  (2016).  the effect of entrepreneurial orientation, innovation capability and knowledge creation on firm performance : a perspective on small scale entrepreneurs.  - jurnal pengurusan.  1-23. 

zainol z., omar n.a., osman j., habidin n.f..  (2016).  the effect of customer-brand relationship investments' dimensions on customer engagement in emerging markets.  - journal of relationship marketing.  172-199. 

zuraidah zainol, norjaya mohd. yasin, nor asiah omar, nik m. hazrul nik hashim, juliana osman.  (2015).  the effect of customer-brand relationship investments on customer engagement: an imperative for sustained.  - jurnal pengurusan.  1-18. 

muhamad azrin nazri, kalsom abd wahab, nor asiah omar.  (2015).  the effect of entrepreneurship orientation dimensions on takaful agency`s business performance in malaysia.  - jurnal pengurusan.  1-15. 

nor asiah omar, suhaily mohd ramly, syed shah alam, muhamad azrin nazri.  (2015).  assessing the effect of loyalty program benefits in satisfaction loyalty relationship:evidence from malaysia.  - jurnal pengurusan.  145-159. 

nor asiah omar, lokhman hakim osman, syed shah alam, abdullah sanusi.  (2015).  ecological conscious behaviour in malaysia: the case of environmental friendly products.  - malaysian journal of consumer and family economics.  17-34. 

azman ismail, noor azmi mohd zainol, nor asiah omar, rohani yusof.  (2015).  mengurus keselamatan malaysia: peranan program pembangunan kepimpinan dalam meningkatkan prestasi kerja pemimpin tentera.  - geografia: malaysian journal of society and space.  111-122. 

zuraidah zainol, norjaya mohd yasin, nor asiah omar, nik m. hazrul nik hashim.  (2014).  determining the key factors of customer brand relationship investment dimensions: insights from malaysian mobile phone users.  - journal of relationship marketing.  318-342. 

nor asiah omar, hasni juhdi, maisarah ahmad ,muhamad azrin nazri.  (2014).  factors influencing consumers satisfaction of indian muslim (mamak) restaurants in malaysia.  - malaysian journal of consumer and family economics.  11-140. 

syed shah alam,nik mohd hazrul nik hashim,maisarah ahmad,che aniza che wel sallehuddin mohd nor,nor asiah omar.  (2014).  negative and positive impact of internet addiction on young adults: empericial study in malaysia.  - intangible capital.  619-638. 

azhar ahmad; mamunar rashid; nor asiah omar; syed shah alam.  (2014).  perceptions on renewable energy use in malaysia: mediating role of attitude.  - jurnal pengurusan.  123-131. 

nor asiah, ruzita abdul rahim, che aniza che wel, syed shah alam.  (2014).  compulsive buying and credit card misuse among credit card holders: the roles of self-esteem, materialism, impulsive buying and budget constraint.  - intagible capital.  52-74. 

syed shah alam, nik hazrul nik hashim, mamunur rashid, nor asiah omar, nilufar ahsan, md daud ismail.  (2014).  small-scale households renewable energy usage intention: theoretical development and empirical settings.  - renewable energy.  255-263. 

alireza habibi, sahar golkari hagh, mehdi hooshmand bahabadi,sharareh shahidi hamedani, norjaya mohd yasin, nor asiah omar.  (2014).  brand personality moderating effect on relationship between website quality and online trust: malaysian online environment context.  - asian social science.  210-224. 

nor asiah omar, che aniza che wel, norzalita abd aziz, syed shah alam.  (2013).  investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from malaysia.  - measuring business excellence.  17(1):33-50. 

norzalita a. aziz, nor asiah omar.  (2013).  exploring the effect of internet marketing orientation, learning orientation and market orientation on innovativeness and performance: sme (exporters) perspectives.  - journal of business economics and management.  14(1):S257-278. 

nor asiah omar.  (2013).  meneliti kesan tanggungjawab sosial korporat dan imej terhadap kesetiaan pelanggan dalam kalangan pembeli barangan runcit.  - jurnal pengurusan.  151-167. 

nor asiah omar, maisarah ahmad, norzalita abd aziz, muhamad azrin nazri.  (2013).  an analysis on the effect of customer relationship proneness and customer relationship orientation on "relationship quality-relationship outcomes" of cardholders in store loyalty program.  - malaysian journal of consumer and family economics.  16:43-66. 

omar, n.a., musa, r., wel, c.a.c., aziz, n.a..  (2012).  examining the moderating effects of programme membership duration in the retail loyalty programme: a multi groups causal analysis approach.  - world applied sciences journal.  19(3):314-323. 

norzalita abd aziz, ahmad azmi m. ariffin, nor asiah omar , chin evin.  (2012).  examining the impact of visitors` emotions and perceived quality towards satisfaction and revisit intention to theme parks.  - jurnal pengurusan.  35, September, 97-110. 

che aniza binti che wel, nor asiah omar, sallehuddin mohd nor.  (2012).  determining relationship drivers of loyalty card program.  - journal of applied sciences research.  8(1):605-610. 

norzalita abd aziz, ahmad azmi m. ariffin, nor asiah omar, siow kim yoon.  (2011).  an investigation of international and domestic tourists` satisfaction in heritage context: implication for destination marketing.  - jurnal pengurusan.  33: 61-76. 

nor asiah omar, syed shah alam, norzalita abdul aziz, muhamad azrin nazri.  (2011).  retail loyalty programs in malaysia:the relationship of equity, value, satisfaction, trust, and loyalty among cardholders.  - journal of business economics and management.  12(2):332-352. 

syed shah alam, nor asiah omar and nik mohd. hazrul nik hisham.  (2011).  applying the theory of perceived characteristics of innovating (pci) on ict adoption in the smes in malaysia.  - australian journal of basic and applied sciences.  5(8):8-17. 

nor asiah omar, rosidah musa.  (2011).  measuring service quality in retail loyalty programmes (lpsqual): implications for retailers` retention strategies.  - international journal of retail and distribution management.  39(10):759-784. 

nor asiah omar, nor khalidah abu, dewi amat sapuan, norzalita abd aziz, muhamad azrin nazri.  (2010).  service quality and value affecting parents` satisfaction and behavioral intentions in a childcare centre using a structural approach.  - australian journal of basic and applied sciences.  4(9):4440-4447.