kaukab abid azhar, che aniza che wel, siti ngayesah sb.hamid.  (2026).  influencer effect: a systematic review of parasocial relationships with social media influencers.  - international journal of management studies.  105 - 131. 

omar munther nusir, che aniza che wel, siti ngayesah ab hamid.  (2026).  when ai conversations become advertising data: algorithmic trust, privacy calculus, and purchase intention in genai-personalized social commerce.  - journal of theoretical and applied electronic commerce research.  1 - 31. 

omar munther nusir, che aniza che wel, siti ngayesah ab hamid .  (2026).  mapping the knowledge structure of buy now, pay later research: a bibliometric science mapping review and focused behavioral synthesis.  - journal of risk and financial management .  1 - 48. 

kexin su, siti ngayesah ab. hamid.  (2026).  consumer culpability and boycott in china’s fast fashion industry: the mediating role of consumer perceived ethicality and the moderating effect of perceived benefits.  - jurnal pengurusan.  1 - 14. 

juan li, siti ngayesah ab hamid.  (2026).  conceptualizing live streamers’ personal brand identity in live-streaming commerce: a qualitative study.  - journal of theoretical and applied electronic commerce research.  1 - 28. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2026).  antecedents of parasocial relationship and their association with brand attitudes in youtube influencer marketing: a balance theory perspective .  - contemporary management research.  327 - 350. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab. hamid.  (2026).  when comparison becomes consumption: influencer culture, materialism and financial stress.  - journal of cultural marketing strategy.  126 - 141. 

khaira amalia fachrudin, syajarul imna mohd amin, siti ngayesah ab hamid, siti latifah s, muhammad arif lubis.  (2025).  which utaut elements drive mobile banking adoption in indonesia, despite security and trust concerns?.  - journal of ecohumanism.  682 - 693. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab. hamid.  (2025).  the test of time: a longitudinal study of parasocial relationships with social media influencers .  - international journal of innovative research and scientific studies.  757 - 768. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2025).  trash talk: how malaysian zero waste influencers shape sustainable habits.  - paperasia.  9 - 21. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2025).  'they post, i scroll, i envy, i buy'—how social media influencers shape materialistic values and consumer behavior among young adults in malaysia.  - journal of theoretical and applied electronic commerce research.  1 - 22. 

qianwen liu, lokhmand hakim osman, zhongxing lian, che aniza che wel, siti ngayesah ab. hamid.  (2025).  from perception to purchase: how ai literacy shapes consumer decision in ai-generated sponsored vlogs products and services.  - theoretical and applied electronic commerce research.  1 - 31. 

aishath lahath, nor asiah omar, siti ngayesah ab. hamid, taslima jannat, abu hanifah ayob, syed shah alam, muhamad azrin nazri.  (2025).  the influence of the big five personality traits on impulse buying and wasting of palm oil-based foods.  - discover sustainability.  1 - 24. 

siti ngayesah ab hamid, d. kalaiarasi, aisyah abdul rahman, syajarul imna mohd amin.  (2025).  understanding personal loan repayment intentions: the role of financial literacy, attitudes, norms, and self-efficacy.  - social sciences & humanities open.  1 - 11. 

kexin su, siti ngayesah ab. hamid, che aniza che wel, qiangqiang du.  (2025).  mapping the intellectual landscape of corporate social irresponsibility: a bibliometric review and future research agenda .  - sage open.  1 - 19. 

norhazimah che hassan, aisyah abdul-rahman, siti ngayesah ab. hamid & syajarul imna mohd amin.  (2024).  what factors affecting investment decision? the moderating role of fintech self-efficacy.  - plos one.  1-25. 

ahmed abdullah alhamami, noor azuan hashim, roshayati abdul hamid, siti ngayesah ab. hamid.  (2024).  the effect of external social media utilization on business performance of smes in saudi arabia: the mediating role of market orientation.  - cogent business & management.  1-21. 

meri indri hapsari, amin hanif mahmud, sri herianingrum, r. moh qudsi fauzy, siti ngayesah ab. hamid, arka prabaswara, lina mawaddatul masfiyah.  (2024).  antecedents of islamic welfare: productivity, education, and the financial aspect.  - international journal of islamic and middle eastern finance and management.  63-85. 

siti aisyah ya’kob, rohaizat baharun, siti ngayesah ab hamid, masilah mohamad.  (2024).  bibliometric assessment and research trends: five decades of brand image.  - jurnal pengurusan.  1 - 15. 

kaukab abid azhar, che aniza che wel, siti ngyesah ab hamid.  (2024).  examining loyalty of social media influencers: the effects of self-disclosure and credibility .  - pakistan journal of commerce and social sciences .  358 - 379. 

roshayati abdul hamid, norhafizah mohd esrakh, siti ngayesah ab hamid.  (2023).  bekerja dari rumah dan prestasi adaptif: autonomi kerja dan kepimpinan rendah hati sebagai penyederhana.  - jurnal pengurusan.  1 - 15. 

norhazimah che hassan, aisyah abdul-rahman, syajarul imna mohd amin, siti ngayesah ab hamid.  (2023).  investment intention and decision making: a systematic lit-erature review and future research agenda.  - sustainability.  2-23. 

roshayati abdul hamid; norhafizah mohd esrakh; siti ngayesah ab hamid.  (2023).  bekerja dari rumah dan prestasi adaptif: autonomi kerja dan kepimpinan rendah hati sebagai penyederhana.  - jurnal pengurusan.  1-15. 

ahmed abdullah alhamami; noor azuan hashim; roshayati abdul hamid; siti ngayesah ab. hamid.  (2023).  the mediating role of marketing innovation between internal social media utilization and business performance of smes in saudi arabia.  - international journal of professional business review.  01-28. 

nurul natasya hasim, kaukab abid azhar, siti ngayesah ab hamid, che aniza che wel.  (2023).  live streaming shopping: effects on purchase intentions among malaysian consumers.  - internationa journal of academic research in business & social sciences.  2946-2956. 

siti ngayesah ab hamid, suharni maulan, wan jamaliah wan jusoh.  (2023).  brand attributes, corporate brand image and customer loyalty of islamic banks in malaysia.  - journal of islamic marketing.  2404-2428. 

che aniza che wel, nur minhalina mohamad yadi, siti ngayesah abdul hamid, nadzirah binti rosli.  (2023).  the influence of streamer's characteristics on consumer purchase intention through life streaming.  - international journal of academic research in business & social sciences.  603-616. 

amelia nur natasha nazeri, shifa mohd nor, aisyah abdul-rahman, mariani abdul-majid, siti ngayesah ab hamid.  (2023).  exploration of a new zakat management system empowered by blockchain technology in malaysia.  - isra international journal of islamic finance.  127-147. 

siti ngayesah ab hamid, nadzirah rosli, roshayati abdul hamid, che aniza che wel.  (2022).  the influence of job characteristics toward intention to pursue sales career mediated by feelings.  - frontiers in psychology.  1-10. 

mohd effendi akib, siti ngayesah ab hamid, roshayati abdul hamid.  (2022).  factors influencing malaysian intention to use e-wallet.  - international journal of academic research in business and social sciences.  1772-1782. 

syajarul imna mohd amin; siti ngayesah ab hamid; nur hannah norhisam.  (2022).  faktor penentu niat penggunaan e-dompet pasca pandemik covid-19 di malaysia: integrasi model utaut dan mat.  - jurnal pengurusan.  1-14. 

norhazimah che hassan, aisyah abdul-rahman, siti ngayesah ab hamid, syajarul imna mohd amin.  (2022).  pengaruh efikasi kendiri fintech terhadap niat melabur dalam unit amanah patuh syariah di malaysia.  - jurnal pengurusan.  1-15. 

siti ngayesah ab hamid, wan jamaliah wan jusoh, suharni maulan.  (2021).  the influence of spiritual brand attributes towards the corporate brand image of islamic banking institutions in malaysia.  - jurnal pengurusan.  1-12. 

muhamad azrin nazri, nor asiah omar, suhaily mohd ramly, siti ngayesah ab hamid, azreen jihan che mohd hashim.  (2021).  analysis the influence of perceived scarcity, negative feelings, and status consumption on food waste among consumers.  - journal of environmental treatment techniques.  33-36. 

hafizah omar zaki, siti ngayesah ab hamid.  (2021).  the influence of time availability, happiness, and weariness on consumers' impulse buying tendency amidst covid-19 partial lockdown in malaysia.  - jurnal pengurusan.  81-90. 

ahmed abdullah alhamami, noor azuan hashim, roshayati abdul hamid, siti ngayesah ab. hamid.  (2021).  the adoption of social media by small and medium enterprise: a systematic literature review.  - indonesian journal of electrical engineering and computer science.  1220-1227. 

siti ngayesah ab hamid, wan jamaliah wan jusoh, suharni maulan.  (2020).  corporate brand image of islamic bank in malaysia: antecedents and consequence.  - international journal of management studies.  49-72. 

siti ngayesah ab hamid, wan jamaliah wan jusoh, suharni maulan.  (2018).  functional brand attributes and the corporate brand image of islamic banking institutions.  - international journal of academic research in business and social sciences.  . 

siti ngayesah ab hamid, wan jamaliah wan jusoh.  (2016).  corporate image of zakat institutions in malaysia.  - malaysian journal of society and space.  45-57.