yanxue wang, shamsiah binti abd kadir, nurzihan binti hassim.  (2025).  empathy in chinese media communication: a review of theory and practise.  - edelweiss applied science and technology.  2821 - 2834. 

dickson roger marklen, poh ling tan, nurzihan hassim.  (2025).  instagram influencers’ source credibility on gadget product purchase intention among indonesian generation z: the mediating role of parasocial interaction.  - jurnal komunikasi: malaysian journal of communication.  125 - 145. 

shangmingzhu zhang, hasrul hashim, nurzihan hassim.  (2025).  from real creators to real audiences: tracing the communication pathways of chinese web series narratives.  - frontiers in communication.  1 - 13. 

linxu zhang, wan amizah wan mahmud, nurzihan hassim, yunyao li, fei gao .  (2025).  determinants of consumption behaviour intention among chinese k-drama fans: an integration of the theory of planned behaviour and cultural dimensions.  - studies in media and communication.  221 - 232. 

nurzihan hassim, syarifah nurleyana wafa, rabiah adawiah abu seman.  (2025).  childhood obesity: a systematic review on prevention strategies discourse among parents on social networking sites.  - jurnal komunikasi: malaysian journal of communication.  216 - 233. 

tan poh ling, nurzihan hassim, nur nadira mohammad bashir.  (2024).  sme preparedness in surviving the health pandemic in malaysia.  - sage open.  1-19. 

yang weiqi, normaliza abd rahim, benjamin loh yew hoong, nurzihan hassim.  (2024).  sang culture: social comparisons of generation z youths in china on social media.  - jurnal komunikasi: malaysian journal of communication.  248-266. 

ammar redza ahmad rizal, shahrina md nordin, rafidah abd rashid, nurzihan hassim.  (2024).  decoding the complexity of sustainable rice farming: a systematic review of critical determining factor of farmers' sustainable practices adoption.  - cogent food & agriculture.  1-13. 

pramesti pradna paramita, manish kumar asthana, aizan sofia amin, nurzihan hassim.  (2024).  inclusive education for students with disabilities: perspectives from indonesian and malaysian higher education.  - jurnal komunikasi : malaysian journal of communication.  247 - 261. 

mohamad-noor salehhuddin sharipudin; nurzihan hassim; suffian hadi ayub; kim-shyan fam; nusanee meekaewkunchorn.  (2023).  exploring managers perceptions on sponsorship relations and decision making in the malaysian b2b context.  - jurnal komunikasi: malaysian journal of communication.  166-181. 

wang qian, normaliza abd rahim, nurzihan hassim.  (2023).  understanding media influence on parental perspectives towards child obesity prevention.  - jurnal komunikasi: malaysian journal of communication.  255-273. 

mohamad-noor salehhuddin sharipudin,noor aziah abdullah, kai wan foo, nurzihan hassim, zsuzsanna tóth, tak jie chan.  (2023).  the influence of social media influencer (smi) and social influence on purchase intention among young consumers.  - search journal of media and communication research.  1-13. 

yang weiqi, normaliza abd rahim, benjamin loh yew hoong, nurzihan hassim.  (2023).  sang culture: exploring the new chinese youth movement and the way forward.  - search journal of media and communication research.  67-84. 

mohamad-noor salehhuddin sharipudin, nurzihan hassim, suffian hadi ayub, kim-shyan fam, rosli mohammed.  (2022).  the role of media in sponsorship decision making during covid-19: a malaysian perspective.  - jurnal komunikasi: malaysian journal of communication.  182-197. 

wang qian, nurzihan hassim.  (2022).  examining the representation of childhood obesity in malaysian newspapers.  - search journal of media and communication research.  91-104.