mohamad-noor salehhuddin sharipudin,noor aziah abdullah, kai wan foo, nurzihan hassim, zsuzsanna tóth, tak jie chan.  (2023).  the influence of social media influencer (smi) and social influence on purchase intention among young consumers.  - search journal of media and communication research.  1-13. 

mohamad-noor salehhuddin sharipudin; nurzihan hassim; suffian hadi ayub; kim-shyan fam; nusanee meekaewkunchorn.  (2023).  exploring managers perceptions on sponsorship relations and decision making in the malaysian b2b context.  - jurnal komunikasi: malaysian journal of communication.  166-181. 

wang qian, nurzihan hassim.  (2022).  examining the representation of childhood obesity in malaysian newspapers.  - search journal of media and communication research.  91-104. 

mohamad-noor salehhuddin sharipudin, nurzihan hassim, suffian hadi ayub, kim-shyan fam, rosli mohammed.  (2022).  the role of media in sponsorship decision making during covid-19: a malaysian perspective.  - jurnal komunikasi: malaysian journal of communication.  182-197.