sharizal hashim, qin lingda tan, zhangwei zheng.  (2026).  from awareness to engagement: a systematic review of sustainability campaigns and consumer response.  - sage open.  1 - 17. 

urooj ahmed, rukhsar ahmed, sharizal hashim, mahani binti mohammad abdu shakur, areej ahmed.  (2026).  assessing the impact of digital enablement on internal brand management in higher education institutions.  - discover education .  1 - 16. 

di wu, sharizal hashim, syed shah alam, shijie chen.  (2026).  decoding developments and novel research pathways in e-commerce and livestreaming commerce through the lens of the technology acceptance theory: a bibliometric analysis.  - journal of business analytics .  43 - 64. 

qin lingda tan, sharizal hashim, zhangwei zheng.  (2025).  environmental social governance (esg) in digitalization research: a bibliometric analysis.  - sage open.  1 - 15. 

ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli.  (2025).  exploring customer engagement in social commerce: a literature review of frameworks, pathways, and emerging trends.  - engineering, technology & applied science research.  20601 - 20608. 

qin lingda tan, sharizal bin hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng .  (2025).  bibliometric insights into the impact of values on consumer sustainable environmental behavior: current trends and future directions.  - sustainable futures.  1 - 11. 

asif iqbal, mahani binti mohammad abdu shakur, sharizal bin hashim, muhammad asif .  (2025).  entrepreneurial learning from failure: a systematic review and bibliometric analysis on its theoretical foundations, antecedents, outcomes, and an agenda for future research.  - quality & quantity.  721 - 765. 

qin lingda tan, sharizal bin hashim, zhangwei zheng.  (2025).  mapping global trends in green consumption (2014–2024): a bibliometric analysis of emerging insights and directions.  - sustainable futures.  1 - 13. 

nadzirah rosli, akmal dahlia binti mohamad, elaina rose johar, sharizal hashim, xin-jean lim.  (2025).  beyond borders: the transcendent effect of korean celebrity credibility on brand perceptions among malaysian youth - a necessary condition analysis.  - heliyon.  1 - 15. 

le zhang, hafizah omar zaki, sharizal hashim, nor asiah omar.  (2025).  hi siri: does autonomy affect consumers’ attachment to voice assistant? .  - asia pacific journal of information systems.  268 - 288. 

asif iqbal, mahani binti mohammad abdu shakur, sharizal bin hashim .  (2025).  the impact of intellectual humility on entrepreneurial learning from failure towards re-entry intention: the moderating role of resilience .  - international journal of academic research in business and social sciences.  76 - 92. 

qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng.  (2025).  environmental social governance (esg) and consumer behavior: a systematic review and research agenda.  - international journal of consumer studies.  1 - 15. 

le zhang, hafizah omar zaki, sharizal hashim, nor asiah omar.  (2025).  the role of personalization and emotional attachment in privacy calculus: an empirical study of intelligent voice assistant.  - asia pacific journal of marketing and logistics.  3113 - 3129. 

qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng.  (2025).  mapping the knowledge-consumer behavior nexus: a bibliometric analysis and systematic review.  - humanities and social sciences communications.  1 - 16. 

ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli.  (2025).  the impact of initial formation pathway on customer engagement and repeat purchase.  - journal of cultural analysis and social change .  4070 - 4082. 

asif iqbal, mahani binti mohammad abdu shakur, sharizal bin hashim.  (2024).  examining the antecedents of entrepreneurial learning from failure: a study of developing country context.  - international journal of academic research in business and social sciences.  1811-1828. 

nadzirah rosli, elaina rose johar, muhammad luqman hannan bin mad lazim, sharizal hashim, noor faezah juhari.  (2024).  from hearts to carts: understanding the impact of comments, likes, and share functions on consumer purchase intentions in a social media landscape.  - european journal of sustainable development.  46-62. 

idrees waris, asif iqbal, riaz ahmed, sharizal hashim, adeel ahmed.  (2024).  values and information publicity shape tourists' intentions to visit green hotels: an application of the extended value-belief norms theory.  - management of environmental quality: an international journal.  780-798. 

hafizah omar zaki, nor asiah omar, sharizal hashim, yuniza kamarulzaman, suddin lada.  (2024).  talk to engage: the influence of smartphone voice assistants on consumers’ brand engagement.  - journal of global scholars of marketing science.  1 - 25. 

ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli .  (2024).  online purchase intention using social media: a systematic literature review.  - engineering, technology & applied science research.  17261 - 17268. 

jiarui jiang, sharizal hashim .  (2024).  unpacking the role of brand advocacy and para-social relationships in shaping brand trust on social media.  - journal of ecohumanism.  11266 - 11276. 

urooj ahmed, mahani mohammad abdu shakur, sharizal hashim, rukhsar ahmed.  (2024).  the impact of training and digital enablement on employee competence and brand relationship quality in higher education institutions.  - international journal of academic research in business and social sciences.  1562 - 1571. 

nadzirah rosli, elaina rose johar, muhammad luqman hannan bin mad lazim, sharizal hashim, noor faezah juhari.  (2024).  who’s the winner? a comparative study of like, comment and share functions in consumers’ purchase intention between facebook and instagram.  - institutions and economies.  139 - 166. 

urooj ahmed, mahani mohammad abdu shakur, sharizal hashim, rukhsar ahmed.  (2024).  digital transformation and employee competence: the impact of internal brand engagement in higher education.  - international journal of academic research in economics and management sciences.  706 - 717. 

muhammad yaseen bhutto, mussadiq ali khan, chaojing sun, sharizal hashim, hassan talal khan.  (2023).  factors affecting repurchase intention of organic food among generation z (evidence from developing economy).  - plos one.  1-14. 

ahmad nazrul hakimi ibrahim, muhamad nazri borhan, muhamad razuhanafi mat yazid, sitti asmah hassan, ahmad firdhaus arham, sharizal hashim.  (2023).  modelling of passenger satisfaction and reuse intention with monorail services in kuala lumpur, malaysia: a hybrid sem-ann approach.  - mathematics.  1-21. 

ratna jeffry, sharizal hashim, janifer lunyai.  (2023).  integrating tam and perceived co-creation towards behavioral intention to use hotel website.  - international journal of academic research in business and social sciences.  1053-1082. 

mussadiq ali khan, sharizal bin hashim, muhammad yaseen bhutto.  (2022).  the role of halal brand relationship quality towards relational, utility value and halal brand resonance.  - international journal of business and society.  1-18. 

urooj ahmed, sharizal hashim.  (2022).  sustainable brand management: the role of internal brand management and intrinsic motivation in building employee's brand relationship quality towards organization's brand.  - sustainability.  1-16.