norzalita abd aziz, abdullah al mamun, mohammad nurul hassan reza and farzana naznen.  (2024).  the impact of big data analytics on innovation capability and sustainability performance of hotels: evidence from an emerging economy.  - journal of enterprise information management.  1044-1068. 

xinyue lyu, abdullah al mamun, qing yang, norzalita abd aziz.  (2024).  social entrepreneurial intention among university students in china.  - scientific reports.  1-20. 

abdullah al mamun, qing yang, farzana naznen, norzalita abd aziz, muhammad mehedi masud.  (2023).  modelling the mass adoption potential of food waste composting among rural chinese farmers.  - heliyon.  1-17. 

fei long, miraj ahmed bhuiyan, norzalita abd aziz, muhammad khalilur rahman.  (2022).  predicting young chinese consumers intentions to purchase western brands: structural model analysis.  - plos one.  1-17. 

norzalita abd aziz, fei long, miraj ahmed bhuiyan, muhammad khalilur rahman.  (2022).  travel decision making during and after the covid-2019 pandemic - revisiting travel constraints, gender role, and behavioral intentions.  - frontiers in psychology.  1-13. 

ling ling tan, norzalita abd aziz, abd hafaz ngah.  (2021).  examining green hotel patronage intention from the perspective of behavioural learning theory.  - international journal of business & society.  901-921. 

nor asiah omar, syed shah alam, norzalita abdul aziz, muhamad azrin nazri.  (2011).  retail loyalty programs in malaysia:the relationship of equity, value, satisfaction, trust, and loyalty among cardholders.  - journal of business economics and management.  12(2):332-352.