na zhao, nik mohd hazrul nik hashim, nakaya kakuda, shuyang si .  (2025).  crafting global green consumption: the role of personality traits and experiential marketing in the beverage industry.  - journal of global information management.  1 - 30. 

abdullah al mamun, farzana naznen, qing yang, mohd helmi ali, nik mohd hazrul nik hashim.  (2023).  modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products.  - heliyon.  1-16. 

perengki susanto, mohammad enamul hoque, nik mohd hazrul nik hashim, najeeb ullah shah, mohammad nur a. alam.  (2022).  moderating effects of perceived risk on the determinants outcome nexus of e-money behaviour.  - international journal of emerging markets.  530-549. 

syed shah alam, nik hazrul nik hashim, mamunur rashid, nor asiah omar, nilufar ahsan, md daud ismail.  (2014).  small-scale households renewable energy usage intention: theoretical development and empirical settings.  - renewable energy.  255-263.