rong hou, xu ye, hafizah omar zaki, nor asiah omar.  (2023).  marketing decision support system based on data mining technology.  - applied sciences.  1-14. 

norizzati bahsri, zaleha yazid, zafir mohamed makhbul, nor asiah omar.  (2023).  systematic literature review on the factors affecting the well-being of entrepreneurs in malaysian smes.  - sage open.  1-13. 

syed shah alam, mohammad masukujjaman, zafir khan mohamed makhbul, mohd helmi ali, nor asiah omar, abu bakkar siddik.  (2023).  impulsive hotel consumption intention in live streaming e-commerce settings: moderating role of impulsive consumption tendency using two-stage sem.  - international journal of hospitality management.  1-13. 

taslima jannat, syed shah alam, yi hui ho, nor asiah omar, chieh yu lin.  (2022).  can corporate ethics programs reduce unethical behavior threat appraisal or coping appraisal.  - journal of business ethics.  37-53. 

nor asiah omar, hasnan md. aris, muhamad azrin nazri, taslima jannat, syed shah alam.  (2022).  does the relationship marketing orientation of an entrepreneur support agency improve performance? evidence from small and medium size enterprises in malaysia.  - plos one.  1-24. 

nor asiah omar, nor liza abdullah, zuraidah zainol, muhamad azrin nazri.  (2021).  consumers responsiveness towards contaminated canned sardine in malaysia: does perceived severity matter.  - food control.  1-9. 

the panic buying behavior of consumers during the covid-19 pandemic: examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety.  (2021).  the panic buying behavior of consumers during the covid-19 pandemic: examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety.  - journal of retailing and consumer services.  1-12. 

aishath lahath, nor asiah omar, mohd helmi ali, ming-lang tseng, zaleha yazid.  (2021).  exploring food waste during the covid-19 pandemic among malaysian consumers: the effect of social media, neuroticism, and impulse buying on food waste.  - sustainable production and consumption.  519-531. 

muhammad adzran che mustapa, mohamed faizal noor batcha, latifah amin, ahmad firdhaus arham, zurina mahadi, noor ashikin mohamed yusoff, mashitoh yaacob, nor asiah omar, wan hirwani wan hussain.  (2021).  farmers' attitudes towards gm crops and their predictors.  - journal of the science of food and agriculture.  5457-5468. 

muhamad azrin nazri, nor asiah omar, aini aman, abu hanifah ayob, nur ainna ramli.  (2020).  corporate social responsibility and business performance in takaful agencies: the moderating role of objective environment.  - sustainability.  1-18. 

syed shah alam, maisarah ahmad, yi hui ho, nor asiah omar, chieh yu lin.  (2020).  applying an extended theory of planned behavior to sustainable food consumption.  - sustainability.  1-14. 

syed shah alam, nik hazrul nik hashim, mamunur rashid, nor asiah omar, nilufar ahsan, md daud ismail.  (2014).  small-scale households renewable energy usage intention: theoretical development and empirical settings.  - renewable energy.  255-263. 

nor asiah omar, syed shah alam, norzalita abdul aziz, muhamad azrin nazri.  (2011).  retail loyalty programs in malaysia:the relationship of equity, value, satisfaction, trust, and loyalty among cardholders.  - journal of business economics and management.  12(2):332-352.