norzalita abd aziz, fei long.  (2023).  examining the relationship between big data analytics capabilities and organizational ambidexterity in the malaysian banking sector.  - frontiers in big data.  1-12. 

muhamad luqman khalill, norzalita abd aziz.  (2023).  influence of big data analytics capability on innovation and performance in the hotel industry.  - journal of asian finance, economics & business.  109-121. 

muhamad luqman khalil, norzalita abd aziz, ahmad azmi m. ariffin, abdul hafaz ngah.  (2023).  big data analytics capability and firm performance in the hotel industry: the mediating role of organizational agility.  - wseas transactions on business and economics.  440-453. 

achmad murdiono, ely siswanto, subagyo, fatwah inna aulisaina, norzalita abd aziz.  (2023).  social security equity crowfunding as funding optimization for micro and winning small enterprises (msmes).  - proceeding of the bistic business innovation sustainability and technology international conference (bistic 2022).  371-379. 

norzalita abd aziz, fei long, wan hirwani wan hussain.  (2023).  the impacts of big data analytics capabilities (bdac) on business performance and corporate sustainability in the banking sector.  - the 23rd asia pacific industrial engineering and management systems (apiems).  10. 

denes jaya negara, norzalita abd aziz, suddin lada.  (2023).  is self-regulation and situational factors moderate entrepreneurial behavior? lesson from the university.  - the 11th gadjah mada international conference on economics and business2023.  1-31. 

norzalita abd aziz, nurul amirah othman, safwan marwin abdul murad.  (2023).  the effects of social support and social media influencers credibility on emotional brand attachment -the mediating roles of trust in multichannel.  - social sciences & humanities open.  1-9. 

muhammad luqman khalil, norzalita abd aziz, fei long, huan zhang.  (2023).  what factors affect firm performance in the hotel industry post covid19 pandemic? examining the impacts of big data analytics capability, organizational agility and innovation.  - journal of open innovation, technology, market & complexity.  1-11. 

fei long, norzalita abd aziz, abdul hafaz ngah.  (2023).  exploring the relationship between travel motivations and information sharing behaviors on social media: gendered differences of chinese gen y in the context of confucianism.  - journal of china tourism research.  245-265. 

abdullah al mamun, qing yang, farzana naznen, norzalita abd aziz, muhammad mehedi masud.  (2023).  modelling the mass adoption potential of food waste composting among rural chinese farmers.  - heliyon.  1-17. 

nurul elliyana abdul jamal, zinatul ashiqin zainol, jady@zaidi hassim, wan mohd. hirwani wan hussain, norzalita abdul aziz, nor akhmal hasmin.  (2023).  eligibility of business method patent in malaysia.  - international journal of law, government and communication.  144-158. 

fei long, norzalita abd aziz.  (2022).  travel abroad for face gaining or face saving? a comparison between chinese gen y male and female tourists in a context of chinese culture.  - journal of international consumer marketing.  39-50. 

cesya rizkika parahiyanti, achmad murdiono, yana respati dewi, suryo hadi wira prabowo, norzalita aziz.  (2022).  rancang bangun sistem crm-car (customer relationship management computer aided recognition) berbasis facial recognition melalui pemanfaatan artificial intelligence guna meningkatkan kualitas pelayanan serta daya saing bisnis.  - .  1-35. 

fei long, norzalita abd aziz.  (2022).  the role of face gaining on millennials outbound travel intention in mainland china.  - tourism, culture & communication.  45-58. 

norzalita abd aziz, wan mohd hirwani wan hussain.  (2022).  data analytics and decision making.  - .  137. 

ahmad azmi mohd ariffin, norzalita a. aziz, bama v.v.menon, norhayati m.zain.  (2022).  the dimensionality of inpatient services in the private hospital setting.  - 5th international conference on innovative studies of contemporary sciences.  81. 

jefry aulia martha, achmad murdiono, ika zutiasari, suryo hadi wira prabowo, norzalita abd aziz.  (2022).  gamification media pembelajaran berbasis ubiquitos learning sebagai upaya konversi open-world metaverse pembelajaran project based-learning (pbl) pada matakuliah bisnis dan manajemen.  - .  1-34. 

wan mohd hirwani wan hussain, norzalita abdul aziz.  (2022).  mobile marketing in business sustainability a bibliometric analysis.  - tem journal.  111-119. 

ahmad azmi m. ariffin, norhayati m. zain, bama v.v. menon, norzalita a. aziz.  (2022).  the customer satisfaction index model: an empirical study of the private healthcare sector in malaysia.  - journal of asian finance, economics and business.  93-103. 

norzalita abd aziz, fei long, miraj ahmed bhuiyan, muhammad khalilur rahman.  (2022).  travel decision making during and after the covid-2019 pandemic - revisiting travel constraints, gender role, and behavioral intentions.  - frontiers in psychology.  1-13. 

reem abdulrahman alfaisaly, yusuf kani, a. y. m. atiquil islam, abdulrahman saleh alalyani, norzalita abd aziz.  (2022).  revisit intention a preliminary investigation of gcc tourists electronic word of mouth, destination image, and perceived risk.  - international journal of hospitality & tourism systems.  89-102. 

fei long, miraj ahmed bhuiyan, norzalita abd aziz, muhammad khalilur rahman.  (2022).  predicting young chinese consumers intentions to purchase western brands: structural model analysis.  - plos one.  1-17. 

ahmad azmi m. ariffin, norzalita a. aziz, norhayati m. zain, bama v. v. menon.  (2022).  antecedents and consequences of patient satisfaction in the context of private hospitalization services.  - wseas transactions on business and economics.  259-268. 

norzalita abd aziz, long fei.  (2022).  revisiting the impacts of travel constraints on travel intentions from a gender perspective amid the covid-19.  - proceedings of the 31st annual conference council for australasian university tourism and hospitality education (cauthe).  410-413. 

norzalita abd aziz, fei long.  (2022).  to travel, or not to travel? the impacts of travel constraints and perceived travel risk on travel intention among malaysian tourists amid the covid-19..  - journal of consumer behaviour.  352-362. 

wan mohd hirwani wan hussain, norzalita abdul aziz.  (2021).  leadership in a wave of change.  - .  13. 

abdul hafaz ngah, abdul halim m, rahimi, serge gabarre, nor ida fatihah che saifulizam, norzalita abd aziz, heesup han.  (2021).  voluntourism sustainability: a case of malaysian east coast island destinations.  - asia pacific journal of tourism research.  1364-1385. 

nadia hanum amiruddin, ahmad azmi m.ariffin, norzalita a.aziz.  (2021).  virtual travel community: does information quality matters?.  - international journal of business continuity and risk management.  263-276. 

feroz de costa, norzalita abd aziz.  (2021).  the effects of user generated content and firm generated content on millennials purchase intention of shariah-compliant stocks.  - jurnal pengurusan.  1-11. 

norzalita abd aziz, ahmad azmi m.ariffin.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan.  - .  167. 

tan ling ling, norzalita abd aziz.  (2021).  the impact of perceived greenwash fear on attitude, reasons & green hotel patronage intention..  - asia pacific journal of innovation in hospitality & tourism.  41-61. 

norzalita abd aziz, wan mohd hirwani wan hussain, fei long.  (2021).  mobile marketing adoption among small and micro bumiputera enterprises: a managerial perspective from malaysia.  - international journal of academic research in business & social science.  1640-1652. 

norzalita abd aziz, fei long, safwan marwan murad.  (2021).  examining travel constraints & perceived risks on intention to travel during the covid19 pandemic: the case of malaysian consumers.  - malaysian journal of consumer & family economics.  200-219. 

ling ling tan, norzalita abd aziz, abd hafaz ngah.  (2021).  examining green hotel patronage intention from the perspective of behavioural learning theory.  - international journal of business & society.  901-921. 

norzalita abd aziz, ahmad azmi m. ariffin.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan.  - .  2. 

monizaihasra mohammad, ahmad azmi m. ariffin, norzalita abd aziz.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan.  - .  15. 

jason m.s. lam, ahmad azmi m.ariffin, norzalita abd aziz.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan.  - .  19. 

norzalita abd aziz, ahmad azmi m. ariffin.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan.  - .  15. 

norzalita abd aziz, ahmad azmi m. ariffin.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan.  - .  23. 

norzalita abd aziz, ahmad azmi m. ariffin.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikel & amalan.  - .  30. 

norzalita abd aziz, ahmad azmi m. ariffin.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan.  - .  19. 

norzalita abd aziz, ahmad azmi m. ariffin.  (2021).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal & amalan.  - .  5. 

safwan marwin abdul murad, norzalita abd aziz.  (2020).  unified theory of acceptance and use of technology and the moderation role of uncertainty avoidance toward oti website purchase intention a conceptual model.  - 24th macfea proceedings.  1. 

norzalita abd aziz, long fei, safwan marwin abdul murad.  (2020).  examining travel constraints and perceived risk on intention to travel during covid 19 pandemic: the case of malaysian consumers.  - 24th malaysian consumer and family economics association (macfea).  1. 

norzalita abd aziz , long fei.  (2020).  examining the moderating effect of past travel satisfaction on revisit intention: a case of chinese tourists visiting malaysia.  - 36th ibima conference proceeding.  1-14. 

long fei, norzalita abd aziz, safwan marwin.  (2020).  an examination of decision making styles on outbound travel intention among chinese gen y tourists.  - 24th malaysia consumer and family economics association national seminar (macfea) 2020.  1. 

norzalita abd aziz, long fei, muhammad luqman khalil.  (2020).  big data analytics capability and firm performance in the tourism and hospitality industry: a conceptual paper.  - 36th ibima conference proceeding.  1-13. 

norzalita abd aziz, istiyakara muslichah , abdul hafaz ngah.  (2020).  understanding factors influencing community life satisfaction towards sustainable heritage tourism destination: the case of yogyakarta, indonesia.  - journal of sustainability science and management.  37-51. 

safwan marwin, norzalita abd aziz.  (2020).  understanding factors affecting travellers' purchase intention via oti's websites.  - hamdard islamicus.  183-197. 

feroz de costa, norzalita abd aziz, wan mohd hirwani wan hussain, nurul ain mohd hassan.  (2020).  how does financial communication affect millennials' online shares purchase intentions.  - international journal of academic research in business and social science.  681-698. 

norzalita abd aziz.  (2020).  the impact of corporate social responsibility and coprorate identity management on image and performance: the case of city hotels in klang valley, malaysia.  - international journal of academic research in business and social science.  662-681. 

tan ling ling, norzalita abd aziz, abdul hafaz ngah.  (2020).  mediating effect of reasons on the relationship between altruism and green hotel patronage intention.  - journal of marketing analytics.  18-30. 

safwan marwin, norzalita abd aziz.  (2019).  investigating the factors in influencing travellers' purchase intention via online travel intermediaries websites.  - journal of advanced research in dynamical & control systems.  803-812. 

norkhalida makmor, norzalita abd aziz, syed shah alm.  (2019).  social commerce on extended technology acceptance model: the mediaating effect of perceived ease of use & perceived usefulness.  - malaysian journal of consumer & family economics.  119-136. 

mohd feroz shah de costa, norzalita abd aziz.  (2019).  does brand attitude affect the financial decision-making behaviour of malaysian millennials in purchasing shariah-compliant stocks.  - international journal of accounting, finance and business.  98-107. 

mohd feroz shah de costa, norzalita abd aziz.  (2019).  the influence of philanthropic marketing and social media marketing on millennials purchase intention of shariah-compliant stocks.  - international journal of business and technology management.  1-11. 

norzalita abd aziz, hafaz ngah.  (2019).  the effect of self expressive value and perceived value on malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth.  - asia-pacific management accounting journal.  151-177. 

alireza habibi, ahmad azmi mohd ariffin, norzalita abd aziz.  (2019).  the influence of perceived benefits, perceived sacrifices and perceived value on behavioural intention in the context of medical tourism.  - international journal of services, economics and management.  . 

abdul hafaz nagah, ramayah thurasamy, norzalita abd aziz, mohd helmi ali, mohd imran khan.  (2019).  modelling the adoption of halal warehousing services among halal pharmaceutical & cosmetic manufacturers.  - journal of sustanibility science and management.  1-14. 

narizan abdullah, norzalita abd aziz.  (2019).  do malaysian consumers' participation behaviour lead to attitudinal loyalty in spa & wellness services?.  - malaysian journal of consumer and family economics.  114-127. 

norzalita abd aziz, ahmad azmi ariffin.  (2019).  pemasaran pelancongan dan hospitaliti di malaysia: teoretikal dan amalan.  - .  144. 

tan ling ling, norzalita abd aziz, abdul hafaz ngah.  (2019).  the mediating effect of reasons on the relationship between altruism and green hotel patronage intention.  - the 10th national seminar on digitalization. sustainaibility and globalization.  1-4. 

tan ling ling, norzalita abd aziz, abdul hafaz ngah.  (2019).  the mediating role of global motives in green hotel patronage intention.  - aamc 2019 progressing beyond and better: leading businesses for a sustainable future . the 13th asian academy of management conference 2019.  1-18. 

narizan abdullah & norzalita abd aziz.  (2018).  do malaysian consumer's participation behaviour leads to attitudinal loyalty in spa & wellness services?.  - proceedings of 2nd arshad ayub graduate school, uitm.  . 

nurkhalida makmor, syed shah alam, norzalita abd aziz.  (2018).  social support, trust and purchase intention in social commerce era.  - international journal of supply chain management.  . 

ahmad azmi m. ariffin & norzalita abd aziz.  (2018).  pemasaran pelancongan islam: meneroka dimensi perkhidmatan hotel islamik di malaysia.  - proceedings of the 7th international conference on social sciences and humanities (icosh-ukm) 2018..  . 

norzalita abd aziz, istiyakara muslichah, abdul hafaz ngah.  (2018).  understanding factors influencing community life satisfaction towards sustainable heritage tourism destination: the case of yogyakarta, indonesia.  - journal of sustainability science and management.  . 

norzalita abd aziz.  (2018).  the influence of coproduction's factors & corporate image toward attitudinal loyalty: islamic financial banking services delivery in malaysia.  - journal of islamic marketing.  . 

norzalita abd aziz & abdul hafaz ngah.  (2018).  the effect of self expressive value and perceived value on malaysian cosmetic brand loyalty: the mediating role of brand identification & wom.  - proceedings of 2nd arshad ayub graduate school, uitm.  . 

norzalita abd aziz & abd hafaz ngah.  (2018).  the effect of self expressive value & personal value on malaysian cosmetic brand loyalty: the mediating role of brand attitude & wom.  - proceedings of 2nd arshad ayub graduate business school, international conference on business management.  . 

abdul hafaz ngah, mohd rahimi abdul halim, norzalita abd aziz.  (2018).  the influence of electronic wom on a theory of reasoned action and visit intention to the world monument sites.  - india journal of public health research & development.  . 

long fei & norzalita abd aziz.  (2018).  examining determinants factors influencing chinese gen y tourists' intention to travel abroad: a moderated mediation model of a theory of reasoned action with face value.  - proceeding of business management fronteirs.  . 

istiyakara muslichah & norzalita abd aziz.  (2017).  the impact of tourism towards residents satisfaction and support for sustainable tourism development.  - 29the international business information and management association (ibima).  . 

feroz shah de costa & norzalita abd aziz.  (2017).  the influence of philanthropic marketing and online generated content on investors` brand loyalty.  - proceeding of business management frontier.  . 

safwan marwin abd murad, norzalita abd aziz.  (2017).  examining factors influencing travellers purchase intentions via online travel intermediaries websites: a conceptual model.  - international journal of economic research.  . 

norzalita abd aziz.  (2017).  corporate social responsibility and corporate identity management on city hotels image and performance.  - 3rd international conference on advanced research in business and social sciences 2017.  397-404. 

salehuddin mohd noor & norzalita abd aziz.  (2017).  understanding loyalty behaviour amongst millenials: airlines services perspective.  - proceeding 3rd international conference on advanced research in business & social sciences 2017.  136-143. 

safwan marwin abd murad & norzalita abd aziz.  (2017).  examining factors influencing travellers purchase intentions via online travel intermediaries websites: a conceptual model.  - 4th conference on business management(cbm) 2017.  . 

alalyani, abdul rahman saleh m, a.y.m. atiquil islam, reem abdul rahman & norzalita abd aziz.  (2017).  shopping environment: a preliminary investigation of gulf tourist emotion, shopping intention and word of mouth.  - 2017 conference on business and information management (icbim 2017) - iedrc beijing conferences.  . 

safwan abd murad & norzalita abd aziz.  (2017).  understanding antecedents of intermediary =travel websites acceptance behaviour: culture as a moderator.  - proceeding of business management frontier.  . 

alaliani, reem abdulrahman m., a.y.m. atiquil islam, abdulrahman saleh m. & norzalita abd aziz.  (2017).  modelling of revisit intention: an empirical study on tourists electronic word of mouth, destination image and perceived risk.  - 2017 conference on business & information management (icbim 2017) - iedrc beijing conferences.  . 

ahmad said ibrahim al-shuaibi, faridahwati mohd shamsudin, norzalita abd aziz.  (2016).  developing brand ambassadors: the role of brand-centred human resource management.  - international review of management and marketing.  155-161. 

norzalita abd aziz1*, bita najafi, ahmad said ibrahim al-shuaibi, faridahwati mohd shamsudin.  (2016).  behavioural consequences of customer perception on emotional labour among airline service employees.  - international review of management and marketing.  162-168. 

norzalita abd. aziza*, bita najafia, faridahwati mohd. shamsudinb, ahmad said ibrahim alshuaibic.  (2016).  customer perception of emotional labor of airline service employees and customer loyalty intention.  - the european proceedings of social science & behavioural sciences epsbs (issc -xiv international soft science).  606-612. 

mohd zaher bin mohd zain, syed uzair syed othman, helmi had sabtu, azmi zakaria, wan hirwani, norzalita & teh sio hong.  (2016).  executive education programme tourism & destination marketing.  - .  1-16. 

ahmad azmi bin mohd. ariffin, norzalita bt. abd aziz, prof. madya dr. firdaus abdullah.  (2015).  modelling the service of shariah-compliant hotel in malaysia: a focus on dimensionality and measurement index.  - .  . 

ahmad azmi m. ariffin, norzalita a. aziz, muhammad r. zakwan a. rahman.  (2014).  gap analysis of bank`s service quality (bankqual). local banks versus foreign banks.  - australian journal of basic and applied sciences.  417-422. 

haider ali malik, ghazala haider, norzalita abd. aziz & mohammad adnan bin alias.  (2014).  effects of salesforce automation (sfa) on sales and customer relations: findings of a non-parametric study.  - international journal of sales, retailing and marketing.  73-81. 

hafizi abd majid & norzalita abd aziz.  (2013).  gold investment in malaysia s financial services.  - conference program and abstract book the 10th (ebes) eurasia business and economics society.  . 

norzalita abd aziz & sheli elene sharuddin.  (2013).  the impact of corporate social responsibility and corporate identity management on hotels image and performance..  - 10th ebes conference.  . 

norzalita abd aziz & mohammad emam.  (2013).  implications of coproduction and service credibility on satisfaction and loyalty in airline services: social exchange theory perspectives..  - mag scholar global business, marketing and tourism conference.  . 

nor asiah omar, maisarah ahmad, norzalita abd aziz, muhamad azrin nazri.  (2013).  an analysis on the effect of customer relationship proneness and customer relationship orientation on "relationship quality-relationship outcomes" of cardholders in store loyalty program.  - malaysian journal of consumer and family economics.  16:43-66. 

nor asiah omar, che aniza che wel, norzalita abd aziz, syed shah alam.  (2013).  investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from malaysia.  - measuring business excellence.  17(1):33-50. 

norzalita a. aziz, nor asiah omar.  (2013).  exploring the effect of internet marketing orientation, learning orientation and market orientation on innovativeness and performance: sme (exporters) perspectives.  - journal of business economics and management.  14(1):S257-278. 

norzalita abd aziz & hafizi abd majid.  (2013).  understanding the co-production concept and customer attitudinal loyalty in islamic financial services.  - conference program and abstract book the 10th (ebes) eurasia business and economics society.  . 

norzalita abd aziz & ahmad azmi ariffin.  (2012).  teori penyelidikan dan praktis dalam pengurusan perniagaan.  - .  Bab 16 : 334-349. 

norzalita abd aziz.  (2012).  the impact of corporate social responsibility and corporate identity management towards the development of hotels` corporate image attractiveness.  - the 9th international congress on csr-aderse (responsibilities sociale de`l enterprise).  . 

norzalita abd aziz, ahmad azmi m. ariffin, nor asiah omar , chin evin.  (2012).  examining the impact of visitors` emotions and perceived quality towards satisfaction and revisit intention to theme parks.  - jurnal pengurusan.  35, September, 97-110. 

norjaya mohd yasin, norzalita abd aziz & jubaidah mashod.  (2012).  teori penyelidikan dan praktis dalam pengurusan perniagaan.  - .  Bab 15 : 312-333. 

ahmad azmi m. ariffin and norzalita a. aziz.  (2012).  the effect of physical environment`s innovativeness on the relationship between hosting quality and satisfaction in hotel services.  - international journal of trade, economics and finance.  3(5):337-342. 

omar, n.a., musa, r., wel, c.a.c., aziz, n.a..  (2012).  examining the moderating effects of programme membership duration in the retail loyalty programme: a multi groups causal analysis approach.  - world applied sciences journal.  19(3):314-323. 

norzalita abd aziz, ahmad azmi ariffin, aminah abdullah & lei mei nart.  (2012).  teori penyelidikan dan praktis dalam pengurusan perniagaan.  - .  Bab 14 : 289-311. 

norzalita abd aziz & ravshan abdurahmanov.  (2011).  an empirical investigation of factors affecting consumer attitude towards mobile advertising.  - advances in business-related scientific research conference (absrc 2011).  . 

norjaya mohd yasin, aliah hanim mohd salleh, ahmad azmi ariffin & norzalita abd. aziz.  (2011).  marketing the malaysian brand of higher education: does country image matter?.  - 7th global brand conference of the academy of marketing proceedings (brand, identity and reputation: exploring, creating new realities and fresh perspectives on multi-sensory experiences).  . 

ahmad azmi m. ariffin, atefeh maghzi and norzalita a. aziz.  (2011).  understanding hotel hospitality and differences between local and foreign guests.  - international review of business research papers.  7(1):340-349. 

norzalita abd aziz & ahmad azmi ariffin.  (2011).  investigating the influential factors on visitors` satisfaction & intention to revisit to theme parks in malaysia.  - eighth international gaber conference proceedings, dubai, uae.  . 

nor asiah omar, norzalita abd. aziz and muhamad azrin nazri.  (2011).  understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs.  - asian academy of management journal.  16(1):1-21. 

nor asiah omar, syed shah alam, norzalita abdul aziz, muhamad azrin nazri.  (2011).  retail loyalty programs in malaysia:the relationship of equity, value, satisfaction, trust, and loyalty among cardholders.  - journal of business economics and management.  12(2):332-352. 

norzalita abd aziz, ahmad azmi m. ariffin, nor asiah omar, siow kim yoon.  (2011).  an investigation of international and domestic tourists` satisfaction in heritage context: implication for destination marketing.  - jurnal pengurusan.  33: 61-76. 

ahmad azmi m.ariffin & norzalita a.aziz.  (2011).  a preliminary study on the influence of design in promoting national identity through national carriers.  - 1st international colloquium on global design and marketing.  . 

norzalita abd aziz.  (2011).  exploring factors that influence sme`s adoption of sms based advertising & it usage in marketing activities: malaysian managerial perspective.  - eighth international gaber conference proceedings, dubai, uae.  . 

norjaya mohd. yasin and norzalita abd. aziz.  (2010).  determinants of brand equity of services: a verification approach in the banking industry in malaysia.  - asean marketing journal.  2(2) : 27-34. 

norzalita abd. aziz & norjaya mohd yasin.  (2010).  how will market orientation and external environment influence the performance among smes in the agro-food sector in malaysia?.  - international business research.  3(3):154-164. 

norjaya mohd yasin, norzalita abd aziz & azhar ahmad.  (2010).  marketing practices of tropical fruits producers and exporters: a comparison between malaysia, indonesia and thailand.  - proceedings of australian and new zealand marketing academy (anzmac) conference 2010, christchurch, new zealand.  . 

norzalita abd aziz dan ahmad azmi m. ariffin.  (2010).  exploring consumers attitude towards web adversiting and its influence on web ad usage in malaysia.  - jurnal pengurusan.  31(2010):55-63. 

norzalita abd aziz & norjaya mohd yasin.  (2010).  analyzing the brand equity and resonance of banking services: malaysian consumer perspective.  - international journal of marketing studies.  2(2) Nov:180-189. 

nor asiah omar, nor khalidah abu, dewi amat sapuan, norzalita abd aziz, muhamad azrin nazri.  (2010).  service quality and value affecting parents` satisfaction and behavioral intentions in a childcare centre using a structural approach.  - australian journal of basic and applied sciences.  4(9):4440-4447. 

nor asiah omar, norzalita abdul aziz, muhamad azrin nazri.  (2010).  service quality and value affecting parents' satisfaction and behavioural intentions in a childcare centre.  - proceedings of 2010 international (summer) conference on asia pacific business innovation & technology management (apbitm summer 2010).  . 

norzalita abd aziz.  (2010).  travel websites adoption: travellers? perspective.  - .  263. 

norzalita abd aziz, ghazali musa & ainin sulaiman.  (2010).  the influence of travel motivations and social factors on travel web site usage among malaysian travellers.  - asian journal of business and accounting.  3(1):89-116. 

norzalita abd aziz.  (2010).  travel websites adoption: travellers' perspective.  - .  297. 

norzalita abd aziz, norjaya mohd yasin & azhar ahmad.  (2010).  understanding the impact of market orientation, segmentation & differentiation on business performance in the southeast asia tropical fruit industry.  - european applied business research conference, hillton dublin, 7-10 june, 2010.  . 

norzalita abd aziz & nor asiah omar.  (2010).  identifying the influence of market orientation, learning orientation & internet marketing orientation towards smes` innovation capabilities.  - international (summer) conference on asia pacific business innovation & technology management (apbitm summer).  . 

norzalita abd aziz, norjaya mohd yasin & azhar ahmad.  (2010).  the pattern of market orientation among agriculture based companies: asian tropical fruits producers & exporters.  - proceedings of 2010 international (summer) conference on asia pacific business innovation & technology management (apbitm summer).  . 

norzalita abd aziz.  (2010).  book review of tourism in southeast asia: challenges and new directions..  - journal of tourism history.  2(2):141-143. 

ahmad azmi m.ariffin, aliah hanim m.salleh, norzalita a.aziz and astuti agustina asbudin.  (2010).  service quality and satisfaction for low cost carriers.  - international review of business research papers.  6(1):47-56. 

aliah hanim mohd salleh, prof. dr. aliah hanim mohd. salleh, norjaya mohd yasin, norzalita abd. aziz & ahmad azmi mohd. ariffin.  (2010).  developing a higher education brand index for malaysia - country report: indonesia.  - penilaian potensi pasaran.  . 

norzalita abd aziz, ahmad azmi m. ariffin.  (2010).  exploring consumers attitude towards web advertising and its influence on web ad usage in malaysia.  - jurnal pengurusan.  31:55-63. 

ahmad azmi m.ariffin, norzalita a.aziz, & norlailina moha.  (2010).  exploring the relationships between vacation characteristics and materialism.  - the proceedings of the 3rd conference on strategy and marketing, beijing china..  . 

aliah hanim m. salleh, ahmad azmi mohd.ariffin, norzalita abd. aziz & astuti agustina asbudin.  (2009).  services management and marketing: studies in malaysia.  - .  121-140 (Bab 6). 

ahmad azmi m.ariffin, aliah hanim m.salleh, norzalita a.aziz & astuti agustina asbudin.  (2009).  determining passengers` expectation, service quality and satisfaction for low cost carriers.  - proceedings of the 11th international business research conference (icbrc) / world business institute, australia.  . 

aliah hanim mohd. salleh, ahmad azmi mohd ariffin, norzalita abd. aziz & astuti agustina asbudin.  (2009).  how do passengers` expectations of full-service airline services versus low-cost carriers influence their satisfaction levels?.  - proceedings of the first international workshop on business education and research, 16-17 november 2009, ukm-graduate school of business, bangi, malaysia.  . 

norjaya mohd. yasin & norzalita abd. aziz.  (2009).  understanding brand equity and brand resonance of banking services: malaysian consumer perspective.  - business management seminar 2009 ?managing business in turbulent environment? the royale bintang seremban, negeri sembilan, june 19 - 21, 2009: book of abstracts.  . 

norjaya mohd yasin, norzalita abd aziz, norul huda tajuddin.  (2009).  the antecedents of customer loyalty in the context of mobile telecommunication service.  - the 1st international conference on arab-malaysian global business and entrepreneurship "enhancing networking in a global business" programme book & collection of abstracts.  . 

norzalita a.aziz, ahmad azmi m.ariffin, tan wie vien.  (2009).  kajian awalan ke atas potensi pelancongan kembaraan dalam pasaran remaja di malaysia.  - jurnal pengurusan.  29(29):57-74. 

ahmad azmi mohd. ariffin, norzalita abd. aziz.  (2009).  services management and marketing: studies in malaysia.  - .  Bab 5 - mukasurat 87-98. 

norzalita abd aziz, nor asiah omar, zizah che senik and muhammad azrin nazri.  (2009).  services management and marketing: studies in malaysia.  - .  49-68 (Bab 3). 

norzalita abd aziz, norjaya mohd yasin dan norulhuda tajuddin.  (2009).  services management and marketing: studies in malaysia.  - .  325-360 (Bab 15). 

norzalita abd aziz, norjaya mohd yasin and mazuri abd ghani.  (2009).  market orientation and business performance in food & beverages industry: moderating role of external environment.  - proceedings of the 11th international business research conference (icbrc) / world business institute, australia.  . 

norzalita abd aziz, ahmad azmi m.ariffin.  (2009).  identifying the relationship between travel motivation and lifestyles among malaysian pleasure tourists and its marketing implications.  - international journal of marketing studies.  1(2): 96-106. 

norzalita abd aziz, ahmad azmi mohd ariffin dan nor asiah omar.  (2009).  usage intention of internet banking: the role of perceived utilitarian value , hedonic value and website quality.  - proceedings of the 11th international business research conference (icbrc) / world business institute, australia.  . 

norjaya mohd.yasin, norzalita abd. aziz & norul huda tajuddin.  (2009).  antecedents of customer loyalty in the context of mobile telecommunication service.  - the 1st international conference on arab-malaysian global business and entrepreneurship "enhancing networking in a global business".  . 

norzalita abd aziz, norjaya mohd yasin & mazuri abd ghani.  (2009).  an emprirical investigation of the link between market orientation & business performance competency: food & beverages industry in malaysia.  - proceeding of the 5th international conference on global research on economics and business (gaberic), grand season hotel, kuala lumpur, 28-30 december, 2009.  . 

nor asiah omar, norzalita abd aziz and muhammad azrin nazri.  (2009).  the effects of program satisfaction on store loyalty : does the cardholders` loyalty towards the program matters.  - 14th asia pacific management conference (apmc), airlangga.  . 

nor asiah omar and norzalita abd aziz.  (2009).  the effects of program perceived equity and program perceived value on satisfaction, trust and loyalty among loyalty program cardholders.  - proccedings of business managment seminar, royal bintang seremban, 19-21 june, 2009..  . 

norjaya mohd yasin and norzalita abd aziz.  (2009).  understanding brand equity and brand resonance of banking services: malaysian consumer perspective.  - proceedings of the business management seminar, royal bintang hotel, seremban, 19-21 june, 2009.  . 

dr. ahmad azmi m.ariffin and norzalita a.aziz.  (2008).  determining the service quality dimensions and zone of tolerance for hospital services in malaysia.  - the journal of cambridge business review.  10(2):164-169. 

norjaya m. yasin & norzalita abd aziz.  (2008).  determinants of brand equity of services: a verification approach in the banking industry in malaysia.  - the 3rd international conference on business and management research (icbmr).  . 

norzalita abd aziz, norjaya mohd yasin, sharifah latifah syed a. kadir.  (2008).  web advertising beliefs and attitude: internet users` view.  - the business review, cambridge.  9(2):332-338. 

norzalita abd aziz, ainin sulaiman, ghazali musa.  (2008).  understanding the impact of travel websites effectiveness characteristics on extrinsic & intrinsic motivations of travel websites adoption: malaysian travellers` perspective.  - asean journal on hospitality and tourism.  7(1):1-25. 

norjaya mohd yasin, mhd suhaimi ahmad, norzalita abd aziz & ahmad khairy ahmad domil.  (2008).  exploratory study in assesing the market potential and distribution network of selected tropical fruits in europe.  - journal of agribusiness marketing.  Disember 2008. 

norzalita abd aziz, ainin sulaiman, ghazali musa.  (2008).  predicting the influence of travel web site effectiveness characteristics on technology acceptance and its marketing implications.  - jurnal pengurusan.  27:105-128. 

norzalita abd. aziz & ahmad azmi mohd ariffin.  (2004).  imej dan strategi perletakan pulau langkawi dalam pasaran pelancongan domestik.  - jurnal pengurusan.  23:97-117.