mei xie, zefeng shao, huimin su, quanyi long, nik mohd hazrul nik hashim, kifayat nahiyan rafi, yuanyuan zou.  (2026).  nursing leadership styles and moral courage: the mediating role of ethical dilemma identification and the moderating effects of ethical climate and compassion fatigue.  - journal of nursing management.  9566268 - 9566268. 

ahmad azmi mohd ariffin, nik mohd hazrul nik hashim, kifayat nahiyan rafi, mohammad imtiaz hossain, mohammad osman gani.  (2026).  optimizing tourism web usage continuance through digital marketing analytics for sustainable competitive performance.  - .  67 - 76. 

nurul ain natrah jamaludin, nik mohd hazrul nik hashim.  (2025).  tasting emotions: how hedonic emotions, experience, and psychological traits amplify fine dining post-consumption behaviors.  - journal of sensory studies.  1 - 17. 

nik mohd hazrul nik hashim, zheng sier, hu xiaomei, zhang ziao, xu huiting, yan xing, wang lan.  (2025).  technical report (new product development & market analysis): coke's papa.  - .  . 

nik mohd hazrul nik hashim, zhang lu, liang minghua, mazexuan, yue runlei.  (2025).  technical report (new product development & market analysis) - finger touch.  - .  . 

nik mohd hazrul nik hashim, muhammad raziq saiful bahari, mohamad faiz mohd yusof, muhammad shukri mohammad sahut, muhamad zamzuri zulkifli, muhammad hafizi kamaludin.  (2025).  technical report (new product development and market analysis): malaysia airlines cabin comfort and dining experience.  - .  . 

nik mohd hazrul nik hashim, ooi kim ee, see hui ern, yong siew hong, mok xiu yun.  (2025).  technical report (new product development & market analysis): nfc business card.  - .  . 

nik mohd hazrul nik hashim, manar ali al- mujaini, zhang zhuo, athifah arshad, fatin amanina yazid, wang yue.  (2025).  technical report (product upgrade & market analysis): montigo smart tumbler.  - .  . 

nik mohd hazrul nik hashim, feng fan, cao ying han, cai xin rui, bai yuan bo, siew poh cui.  (2025).  technical report (new product development & market analysis): smart umbrella.  - .  . 

nik mohd hazrul nik hashim, gurney nga, zong yi, cheng qianqian, wu borong, xi jianfang, min huizhi, liu xi.  (2025).  technical report (new product development & market analysis): da-jiang mini 3 pro .  - .  . 

nik mohd hazrul nik hashim, fu zhanlong, yang yang, huang yingting, sun mengsha, xu jinfan.  (2025).  technical report (new product development & market analysis): boh tea — interactive tea gift box.  - .  . 

nik mohd hazrul nik hashim, alina maatmann, maximilian schorp, nabil wereida .  (2025).  technical report (new product development & market analysis).  - .  . 

nurul amirah othman, nik mohd hazrul nik hashim, norzalita abdul aziz.  (2025).  are you a loyal diner? enhancing post-consumption behaviors in full-service settings through personalization, friendliness, and motivation.  - journal of asia business studies.  103 - 128. 

kifayat nahiyan rafi, mohammad osman gani, nik mohd hazrul nik hashim, muhammad sabbir rahman, mohammad masukujjaman.  (2025).  the influence of 360-degree vr videos on tourism web usage behaviour: the role of web navigability and visual interface design quality.  - tourism review.  725 - 741. 

zhao na, nik mohd hazrul nik hashim, nakaya kakuda, shuyang si.  (2025).  charging the soul: tailoring five experiential marketing dimensions to harness the appeal of electric vehicles for different psychological traits.  - technology in society .  1 - 14. 

na zhao, nik mohd hazrul nik hashim, nakaya kakuda, shuyang si .  (2025).  crafting global green consumption: the role of personality traits and experiential marketing in the beverage industry.  - journal of global information management.  1 - 30. 

muhammad ridzuan abdul aziz, abidah saad, nik mohd hazrul nik hashim, nusrah samat, and salwaty jamaludin.  (2025).  analysing the relationship between financial related factors and the adoption of private retirement scheme.  - environment-behaviour proceedings journal.  215 - 221. 

abidah saad, muhammad ridzuan abdul aziz, nik mohd hazrul nik hashim, nusrah samat.  (2025).  uncovering the hidden treasures of financial literacy: unearthing deep insights and trends with comprehensive bibliometrics.  - environment-behaviour proceedings journal.  99 - 108. 

noradiva hamzah, norlida hanim mohd salleh, nik mohd hazrul nik hashim, noorsakinah abdul wahab, azmah ishak, nik salimah nik abdullah.  (2025).  kelestarian perpustakaan akademik ukm.  - .  . 

ahmad azmi mohd ariffin, kifayat nahiyan rafi, nik mohd hazrul nik hashim, norzalita abd. aziz.  (2024).  marketing analytics for sustainable healthcare in society 5.0.  - .  142 - 154. 

syed shah alam, mohammad masukujjaman, husam ahmad kokash, nik mohd hazrul nik hashim.  (2024).  application of tpb-sor theory on remanufactured product buying intention among malaysian consumers: mediation of tpb constructs and functional value.  - journal of remanufacturing.  125 - 154. 

muhammad ridzuan abdul aziz, abidah saad, salwaty jamaludin, nik mohd hazrul nik hashim, nusrah samat, nor shahrul nizam muhamad nor.  (2024).  appraising the determinants and outcomes of islamic financial literacy through the lens of a systematic literature review.  - information management and business review.  385 - 393. 

abidah saad, muhammad ridzuan abdul aziz, norasiah mahmood, nik mohd hazrul nik hashim, nusrah samat.  (2024).  unveiling a century of research on retirement schemes: a state-of-the-art bibliometric review.  - information management and business review.  599 - 612. 

nik mohd hazrul nik hashim, law wu jia, kua tiong yee, carmen chai wan yin, foo huey chyun, logeswari govi.  (2024).  technical report (new product development & market analysis): airwheel sr5.  - .  . 

nik mohd hazrul nik hashim, wang xu, chen conghui, zhang minghui, wang yinton, gao zishan, zhang tingtin.  (2024).  technical report (new product development & market analysis): portable wardrobe suitcase -- drobe.  - .  . 

nik mohd hazrul nik hashim, chai kar li, loh kar min, teh cheh thian, nurul shazalina zainudin, ashraf azuas.  (2024).  technical report (new product development & market analysis): ev industrial van.  - .  . 

nik mohd hazrul nik hashim, noor hayati abdul ghani, wu jiang, liu mengzhen, yangcha oni, chen wenru, wang xiaoao, li yongjie.  (2024).  technical report (new product development & market analysis): product plan – magical mask.  - .  . 

nik mohd hazrul nik hashim, yao shanqin, xu zhenglin, zou wenqia, li xiaoya, zhang siyu, shao shan, li yajie.  (2024).  technical report (new product development & market analysis): robot butler.  - .  . 

nik mohd hazrul nik hashim, li xiaoyu, chen wenjing, yang menglin, liu yan, zhang yiwei, sang jishun.  (2024).  technical report (new product development & market analysis): smart reminder pill box.  - .  . 

nik mohd hazrul nik hashim, ding li, wang qil, wu yongha, zhang xiny, meng xin, cheng yuqin.  (2024).  technical report (new product development & market analysis): xreal beam pro.  - .  . 

nik mohd hazrul nik hashim, norhayati japar, isni azwin mohamed katal, mohd azfar mohd amir, faiz iskandar suparno, wan khairi zaharin wan rosli shaharuddin.  (2024).  technical report (new product development & market analysis): xiaomi robot vacuum .  - .  . 

nik mohd hazrul nik hashim, yang junqiao, zhao qiqi, gao xiaoning, zuo zebing, li meiyuan, asim s. m. alamss.  (2024).  technical report (new product development & market analysis): meta smart glass.  - .  . 

nik mohd hazrul nik hashim, lin zihan, li kun, bai shiyang, zhao danni, wang ning, li xiao.  (2024).  technical report (new product development & market analysis): xiaomi su7.  - .  . 

mohd juraij abd rani, julinawati suanda, nik mohd hazrul nik hashim.  (2024).  entrepreneurial marketing: innovation-driven strategies for the modern startup.  - .  . 

tamader alsalami, soo-wah low, shifa mohd nor, nik mohd hazrul nik hashim.  (2024).  impact of corporate social responsibility and enterprise risk management on financial performance of islamic banks: a conceptual framework.  - international journal of academic research in business & social sciences.  2172 - 2191. 

nik mohd hazrul nik hashim, nor rahimy khalid, suraya akmar mokhtaruddin, abdullah al mamun, mohammed abdur razzaque.  (2024).  innovative attributes, brand reputation and behavioral consequences in the clothing industry: the roles of self congruity and value consciousness.  - journal of fashion marketing and management: an international journal.  379-401. 

perengki susanto, mohammad enamul hoque, najeeb ullah shah, andel hopi candra, nik mohd hazrul nik hashim, nor liza abdullah.  (2023).  entrepreneurial orientation and performance of smes: the roles of marketing capabilities and social media usage.  - journal of entrepreneurship in emerging economies.  379-403. 

abdullah al mamun, farzana naznen, qing yang, mohd helmi ali, nik mohd hazrul nik hashim.  (2023).  modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products.  - heliyon.  1-16. 

perengki susanto, mohammad enamul hoque, najeeb ullah shah, abdullah al mamun, nik mohd hazrul nik hashim, hendri andi mesta, nor liza abdullah.  (2023).  antecedents and consequences of a retailers price image:the moderating role of pricing strategy.  - cogent business & management.  1-23. 

najeeb ullah shah, nik mohd hazrul nik hashim, nor asiah omar.  (2023).  estimated prevalence of compulsive buying in malaysia: a socio-demographic analysis.  - malaysian journal of consumer and family economics.  94-124. 

nik mohd hazrul nik hashim, amin ansary.  (2023).  international product rollout strategies and performance: the moderating effects of product innovativeness, order of entry, and firm size.  - european journal of international management.  369-399. 

perengki susanto, mohammad enamul hoque, najeeb ullah shah, abdullah al mamun, nik mohd hazrul nik hashim, hendri andi mesta, nor liza abdullah.  (2023).  antecedents and consequences of a retailers price image: the moderating role of pricing strategy.  - cogent business & management.  1-24. 

nik mohd hazrul nik hashim, nadiah shaffikah ahmad fohad, shashindra muniandi, auswenik paramasivan, kenneth ashok, chiang chou teo.  (2023).  technical report: new product development & market analysis (air tupperware).  - .  1-21. 

nik mohd hazrul nik hashim, poovaneeswren a/l karuppiah, lim sze ann, wong chooi khei, khalid azni.  (2023).  technical report: new product development & market analysis (ramly vegan burger patty).  - .  1-54. 

nik mohd hazrul nik hashim, khairul ariffin ibrahim, arifa solihin ahmad, lim shi hui, phoon sin qian, khairzrul haikal mohd khairul.  (2023).  technical report: new product development & market analysis (superlife world).  - .  1-30. 

nik mohd hazrul nik hashim, khairul faizal kushiar, leow lip khai, nurul asyiqin adriana elmi, fatin nabilah mohd suhaimi, mohammad haziq rahmat.  (2023).  technical report: new product development & market analysis (zebra food container).  - .  1-53. 

nik mohd hazrul nik hashim, vaarunn nachiappan a/l nachiappan, nor sofea aminuddin, shahiran jaafar, serivani a/p sankaran.  (2023).  technical report: new product development & market analysis (glucotrack smartwatch).  - .  1-26. 

nik mohd hazrul nik hashim, tang tong, yang daming, liu shuhui, shi xu, shi minghui, li yangrong.  (2023).  technical report: new product development & market analysis (dji fpv).  - .  1-31. 

nik mohd hazrul nik hashim, zhang jianwei, chen weijie, du xianglin, yin biying, zhangfan.  (2023).  technical report: new product development & market analysis (little g).  - .  1-24. 

nik mohd hazrul nik hashim, yu hongdong, ye jianting, wang zhanrui, yin liping, ren yixiang, lou qiangqiang.  (2023).  technical report: new product development & market analysis (gofun).  - .  1-29. 

nik mohd hazrul nik hashim, huo zhaoxia, xuyifan, chen siyan, chen chuanqi, hemeng yao.  (2023).  technical report: new product development & market analysis (mobile tv).  - .  1-29. 

nik mohd hazrul nik hashim, lujain akram ali alagil, rifki ibrahim sjukron, nurul ain abu, iman natasya alzahar, qiao yake.  (2023).  technical report: new product development & market analysis (pashion footwear).  - .  1-50. 

nik mohd hazrul nik hashim, guo nanlong, zhang rui, song yujie, wang yue, sun liheng.  (2023).  technical report: new product development & market analysis (smart shopping cart).  - .  1-26. 

nik mohd hazrul nik hashim, ma hao, jin jiawen, chen bitang, guo siyao, tian xinyuan.  (2023).  technical report: new product development & market analysis (lg art cool air conditioner).  - .  1-50. 

nik mohd hazrul nik hashim, kuhaneswaran a/l govindasamy, norliyana hizam, ellie adriana abdul aziz.  (2023).  technical report: new product development & market analysis (dual functional thermos).  - .  1-42. 

nik mohd hazrul nik hashim, li ke wei, bai tian qing, li si li, guan yin lan, li ke xin.  (2023).  technical report: new product development & market analysis (ice jelly).  - .  1-22. 

nik mohd hazrul nik hashim, zhangyu, sunsiyi, yanranyi, minzunqing, fuxudong, li chang.  (2023).  technical report: new product development & market analysis (iflytek dual screen translator).  - .  1-25. 

nik mohd hazrul nik hashim, maryam iwani yaakub, nur sabiha shamsul bahrin, anita satheeaseela.  (2023).  technical report: new product development & market analysis (kornpads).  - .  1-40. 

nik mohd hazrul nik hashim, muhammad luqman nul islam yusoff, lee yinn dhung, lau shi ling, loh kee yip.  (2023).  technical report: new product development & market analysis (modubag).  - .  1-36. 

nik mohd hazrul nik hashim, yu yifei, ma huizhui, wang yang, chenyirui, hao puwen, yin yilong, wu xuan.  (2023).  technical report: new product development & market analysis (nanny robot).  - .  1-43. 

nik mohd hazrul nik hashim, shao zefeng, guo haiyan, tu le, yang ziyang, duan lutao, wang lu.  (2023).  technical report: new product development & market analysis (nanoleaf shapes ex).  - .  1-37. 

nik mohd hazrul nik hashim, bai luyu, liu yang, xiong wenwei, xie siqi.  (2023).  technical report: new product development & market analysis (petwatch).  - .  1-45. 

nik mohd hazrul nik hashim, wang yang, sun xien, dong wenya, jiang shujun, zeng lijuan, tang hongliang.  (2023).  technical report: new product development & market analysis (roborock sweeping robot).  - .  1-44. 

nik mohd hazrul nik hashim, tan wei kang, tee mei kei, hanis liyana syakirah omar, erna smith epoi, li mengyuan, liang yuanyuan.  (2023).  technical report: new product development & market analysis (smart dyno wardrobe).  - .  1-43. 

khalilah abd hafiz, khairul anuar mohd ali, nik mohd hazrul nik hashim, mohd faizal hamzah.  (2023).  beautypreneurs brand, product attributes, and perceived brand image on purchase intention of colour cosmetic brands.  - asian academy of management international conference 2023.  1-17. 

muhammad ridzuan abdul aziz, abidah saad, suraya ika tamrin, nusrah samat, nik mohd hazrul nik hashim.  (2023).  causes and consequences of islamic financial literacy: a systematic literature review.  - international muamalat conference (i-mac ii).  46-52. 

nik mohd hazrul nik hashim, yap hock ann, amin ansary, john antony xavier.  (2022).  contingent effects of decision-making and customer centricity on public-sector innovation success.  - journal of nonprofit and public sector marketing.  36-70. 

nik nur wahidah hashim, nadzirah ahmad basri, mugahed al-ezzi ahmad ezzi, nik mohd hazrul nik hashim.  (2022).  comparison of classifiers using robust features for depression detection on bahasa malaysia speech.  - international journal of artificial intelligence.  238-253. 

perengki susanto, mohammad enamul hoque, nik mohd hazrul nik hashim, najeeb ullah shah, mohammad nur a. alam.  (2022).  moderating effects of perceived risk on the determinants outcome nexus of e-money behaviour.  - international journal of emerging markets.  530-549. 

nik mohd hazrul nik hashim, nur ashikeen iqbal, kasturi purushodman, ching jiah tung, suresh kumar kandasamy.  (2022).  technical report: new product development & market analysis - smart ambience control system.  - .  1-28. 

nik mohd hazrul nik hashim, mohamad azrul afendy, kalaimaahran kalaipan, nursakinah shamsudin, shaqina bt suhaimi.  (2022).  new product development & market analysis (fabulosity sunscreen).  - .  1-42. 

nik mohd hazrul nik hashim, liu jiatong, zhou tian hu, lin xiaohua.  (2022).  technical report: new product development & market analysis (thermometer sterilizer).  - .  1-19. 

nik mohd hazrul nik hashim, reshmi suthesan, valli k. manimaran, yang xia, wang xi.  (2022).  technical report: new product development & market analysis (tick tock timepiece).  - .  1-46. 

nik mohd hazrul nik hashim, gao yushan, huang zhao fu, li yifan, lei lianghui, zhuyuan.  (2022).  technical report: new product development & market analysis (body scan).  - .  1-26. 

nik mohd hazrul nik hashim, siti maheerah mahmud ariff, dini tajudin, feng jingwei, em zhenhao, wong su hui.  (2022).  technical report: new product development & market analysis (fxmirror - virtual fitting solution).  - .  1-31. 

nik mohd hazrul nik hashim, shen tianlan, pan mengqin, wuhai, ma min, lu bingjie, lv xiafang, chang ning.  (2022).  technical report: new product development & market analysis (navigation aid ring).  - .  1-16. 

nik mohd hazrul nik hashim, arjun dagarajan, dhiya syazana safra mohd. akhir, mohd nizam munakase, mohd fazrull azahar, thevendran s. dagarajan, han li.  (2022).  technical report: new product development & market analysis (pro edge).  - .  1-41. 

nik mohd hazrul nik hashim, wang liyuan, zhang huaitao, zhu bo, zhao na, li han, shi wenyan, li luyao.  (2022).  technical report: new product development & market analysis (tesla bot optimus).  - .  1-48. 

nik mohd hazrul nik hashim, jong hoei na, jessica omar, ma rong, muhammad fitri abdullah, yang heng, yang xiaorui.  (2022).  technical report: new product development & market analysis (xr cinematic glasses).  - .  1-30. 

nik mohd hazrul nik hashism, ngu kek hui, umaira mat shariff.  (2021).  new product development & market analysis (ivy airlines).  - .  1-39. 

nik mohd hazrul nik hashim, jashreen sasha amran, mogana kasirajan, sabrinah nadira kamal bashah, heng sue may.  (2021).  new product development and market analysis (phillips vacuum).  - .  1-32. 

nik mohd hazrul nik hashim, johathan tan huan jing, ha suik yee, chandra kusuma wardana, lu chen yang.  (2021).  new product development and market analysis (tesla electric vehicle model z).  - .  1-58. 

nik mohd hazrul nik hashim, kong kok boon, lee wei xian, lim min hui.  (2021).  new product development & market analysis (bio-g).  - .  1-24. 

nik mohd hazrul nik hashim, leedya syariza azman, afza syasya md rasul, aizatul najeeha, nurfatin najiha fazal mohamed, muhamad shahirrun mahmud.  (2021).  new product development and market analysis (ronella wira good night balm).  - .  1-40. 

nik mohd hazrul nik hashim, mohamed izzat fauzi mohamed yunan, oon kim suan, choi mei ying, juriani azmi.  (2021).  new product development & market analysis (self-heated hotpot).  - .  1-38. 

nik mohd hazrul nik hashim, beatice ailing, foong jia vie, jason tan ern wei, nizan ramly, raishalini ravindran.  (2021).  new product development & market analysis (3d printing prosthetic).  - .  1-28. 

nik mohd hazrul nik hashim, gunasunteri thangarajoo, faizal abd hamid, lavania gunasegaran, muhammad qayyum, suginthera naidu arumugam.  (2021).  new product development & market analysis (dyson's robotic vacuum cleaner).  - .  1-42. 

nik mohd hazrul nik hashim, kok hoo yin, buanish soonarayan, adam luifie, nor maysara nor azhar, syunhaini rahman, harold david.  (2021).  new product development & market analysis (smart power solar power tint).  - .  1-39. 

nik mohd hazrul nik hashim, sharmilla parimal, ng shahlini, lee yik hoe, gan lay teng, lai cze yin.  (2021).  new product development & market analysis (smart diapers with rfid).  - .  1-57. 

nik mohd hazrul nik hashim, ahmad rusydi anuar, nurul fatin masayu mohamad tajudin, norhanar jaafar, nor hannah hazwani mustafa, shamini oothayakumar.  (2021).  new product development & market analysis (thermomix tm7).  - .  1-32. 

nik mohd hazrul nik hashim, edhan abdul rasid, baapu shrreraj selva rajoo, tai jia min, muhammad fareez thaer, mohammad naszri durani, lai kwan yee.  (2021).  new product development & market analysis (vortex induced vibrations aquatic clean energy vivace).  - .  1-40. 

nik mohd hazrul nik hashim , mohd wafi arip, y nurfaizal abu bakar, wan luqman wan sulaiman.  (2020).  new product development & market analysis icclean.  - .  1-17. 

nik mohd hazrul nik hashim , nik aduni hazlin nik ariffin, najwa a rasid, izatul ashikin mohamad alias, noorziehan sidin.  (2020).  new product development & market analysis spokojan 2.0.  - .  1-28. 

nik mohd hazrul nik hashim , zul ezwan muhamad, mohd khairizal khahidir, mohamad syazwan shah mazmadi.  (2020).  new product development & market analysis (toothpaste for elderly).  - .  1-25. 

nik mohd hazrul nik hashim , abdullah ahmed, afaki mohammed el cherif, gao xin, komathy murugiah.  (2020).  new product development & market analysis (philips hue ultimate sensations).  - .  1-15. 

nik mohd hazrul nik hashim, norizi kasim, nurul shuhaida mohamed, febriola annisa, sitti halijah salli..  (2020).  starbucks : the revolutionary rechargeable portable coffee maker in 1 minute.  - .  1-33. 

nik mohd hazrul nik hashim , goh suk yee, kharieshma perumal, nur fatin fazira mahfoz, puteri nurina syairah.  (2020).  product plan project report (ducati e-scrambler bike).  - .  1-25. 

nik mohd hazrul nik hashim, desmond lim jia cheng, ong pei yin, muhammad haziq ilham roslan, wan nurhafizah wan mazlan.  (2020).  new product development & market analysis (ajinomoto resepi ibu).  - .  1-25. 

nik mohd hazrul nik hashim , gobiga balazekeren, viscneswary balakrishnan.  (2020).  new product development & market analysis (aqua-o, battery free bluetooth-enabled smart water bottle).  - .  1-20. 

nik mohd hazrul nik hashim, kong kok boon, lee wei xian, lim min hui.  (2020).  new product development & market analysis (bio-g multipurpose sanitizer).  - .  1-21. 

nik mohd hazrul nik hashim , leedya syariza azman, afza syasya md rasul, aizatul najeeha, nurfatin najiha fazal mohamed, muhamad shahirrun mahmud.  (2020).  product plan (ronella wira good night balm).  - .  1-40. 

nik mohd hazrul nik hashim , mohamed izzat fauzi mohamed yunan, oon kim suan, choi mei ying, juriani azmi.  (2020).  new product development & market analysis (self-heated hotpot).  - .  1-34. 

najeeb ullah shah, rajni selvaraj, nik mohd hazrul nik hashim, nor asiah omar, arawati agus.  (2020).  the effect of private label brand credibility on consumer purchase intention: the mediating role of relational variables.  - middle east journal of management.  471-491. 

nik mohd hazrul nik hashim, mohd nor zamri mat amin, nor liza abdullah, samruhaizad samian@samion.  (2020).  orientasi pasaran eksport dan prestasi eksport: satu kajian empirikal ke atas firma perabot di malaysia.  - jurnal pengurusan.  1-14. 

mohammad enamul hoque, m. kabir hassan, nik mohd hazrul nik hashim, tarek zaher.  (2019).  factors affecting islamic banking behavioral intention: the moderating effects of customer marketing practices and financial consideration.  - journal of financial services marketing.  44-58. 

haslinda md hashim, nik mohd hazrul nik hashim.  (2019).  a conceptual model of innovation orientation and business innovation performance: the moderating roles of technological turbulence and knowledge integration mechanisms.  - proceedings of the 34th international business information management association conference.  2465-2470. 

sio hong tih, wan mohd hirwani wan hussain, nik mohd hazrul nik hashim.  (2019).  innovation and entrepreneurship bootcamp: a descriptive study assessing the effectiveness of entrepreneurship education.  - international journal of business and globalisation.  240-257. 

nik mohd hazrul nik hashim, zafirah hanoum ahmad ariff.  (2019).  essential insights into consumerology and brands.  - .  136. 

nik mohd hazrul nik hashim, mishand balu, kavithra gangatharan, nandini ravindran, nor mahirah tajuddin & noor ateka mohamad ali.  (2019).  new product development & market analysis : alon - aluminium glass.  - technical report : zcmd 6122 (product management).  1-34. 

nik mohd hazrul nik hashim, muhammad afiq md shah, muhammad zhafarin firdaus zulkefly, anwar hadi noor hamdan.  (2019).  new product development and market analysis : anti-fire ball (afo-19).  - technical report: zcmd 6122 (product management).  1-20. 

nik mohd hazrul nik hashim, aishah zaini, kaleivani vadivelu, hou man lin, suhaila abdul kadir.  (2019).  tonton.  - technical report : zcmd 6122 (product management).  1-32. 

nik mohd hazrul nik hashim, muhammad alifdin zakaria, noor nashira azda ab halim, sonia sabreina ahmad, salwa saad.  (2019).  new product development & market analysis: e-wallet application: scanpay.  - technical report: zcmd 6122 (product management).  1-37. 

nik mohd hazrul nik hashim, hanuzah omar, azlan azim azali, muhammad qawiem ab ghani.  (2019).  new product development proposal : passenger vehicle weather protection accessories.  - technical report: zcmd 6122 (product management).  1-28. 

nik mohd hazrul nik hashim, sofia shaharom, muhammad qidran mohamad johari, nur shafika idayu ali, hamizah omar, muhammad hafiz raslan.  (2019).  new product development and market analysis simplysiti for him.  - technical report : zcmd 6122 (product management).  1-54. 

nik mohd hazrul nik hashim, nurul hamiza amiruddin, siti maisyarah mohd abdullah, mohamad zul azri zainuddin, nurhazlin jalaluddin, siti rosnani mat yaacob.  (2019).  new product development and market analysis: baby diapers.  - tecnical report: zcmd 6122 (product management).  1-30. 

nik mohd hazrul nik hashim, elsa fadhilla, nur siti eliani elias, syasya syantini paramasvaran, wan nur izyan nabilah wan ismail.  (2019).  new product development proposal : solar powerbank.  - technical report : zcmd 6122 (product management).  1-32. 

sonia vilches-montero, nik mohd hazrul nik hashim, ameet pandit, renzo bravo-olavarria.  (2018).  using the senses to evaluate aesthetic products at the point of sale: the moderating role of consumers` goals.  - journal of retailing and consumer services.  82-90. 

amin ansary, nik mohd hazrul nik hashim.  (2018).  brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth.  - review of managerial science.  . 

enamul hoque, nik mohd hazrul nik hashim, mohammed razzaque.  (2018).  effects of communication and financial concerns on banking attitude-behaviour relations.  - the service industries journal.  . 

mohammad enamul hoque, nik mohd hazrul nik hashim, mohammad hafizi azmi.  (2018).  moderating effects of marketing communication and financial consideration on customer attitude and intention to purchase islamic banking products: a conceptual framework.  - journal of islamic marketing.  . 

nor asiah omar, najeeb ullah shah & nik hazrul nik hashim.  (2018).  malaysia obsession with counterfeit: does quality matter?.  - international management accounting conference (imac) ix.  . 

najeeb ullah shah, nik mohd hazrul nik hashim, nor asiah omar.  (2018).  credence and personal factors as a direct cause of brand extension evaluation: does perceived fit matter?.  - malaysia journal of consumer and family economics.  . 

nik mohd hazrul nik hashim, najeeb ullah shah, nor asiah omar.  (2018).  does counterfeit product quality lead to involvement and purchase intentions? the moderating effects of brand image and social interaction.  - international journal of economics and management.  . 

fatin syaheera yahya, syed shah alam & nik mohd hazrul nik hashim.  (2018).  the influence of marketing capabilities and management characteristics on agriculture smes export performance: the joint effect of marketing orientation and social capital.  - proceeding of business management frontiers.  . 

zafirah hanoum ahmad ariff & nik mohd hazrul nik hashim.  (2018).  the impact of green brand positioning on brand equity and value: investigating moderation effects.  - proceeding of business management frontiers.  . 

mohd hilmi mohd idris, mahathir zulkifli, nor shalinda roslan, nurul aida mohd noorizam & nik mohd hazrul nik hashim.  (2018).  technical report, sime darby alif plus cooking oil.  - .  . 

helyanti hamdan, nurul hanis hassan, siti nadiah md nasir, tati kartika mojinim & nik mohd hazrul nik hashim.  (2018).  technical report, boostup wireless charger, new product development & market analysis.  - .  . 

nurul anis sofiah fadzir, jastini jamil, noor azmi sulaiman, ermidashelli mohd shukor & nik mohd hazrul nik hashim.  (2018).  technical report, coway portable water purifier, new product development & market analysis.  - .  . 

ushadevi vijayan, nur azimah ibrahim, mohd azman samer & nik mohd hazrul nik hashim.  (2018).  technical report, jungle feast, new product development & market analysis.  - .  . 

soh li sha, tham pei kuan, low jun wen, mohd ashiq faizul taufik abu bakar, mawar ayuni mohd mokhtar & nik mohd hazrul nik hashim.  (2018).  technical report, nappiklean new born, new product development & market analysis.  - .  . 

nor suhaila hashim, mazdiana mohd zain, muhamad aznar mohamed nazar, siti dinariyah ali & nik mohd hazrul nik hashim.  (2018).  technical report, vitamin e moist serum, new product development & market analysis.  - .  . 

noraishah ramlan, swarna nagaraju roo, kovin raj jayagobi, mohd aizad safuan ainudin & nik mohd hazrul nik hashim.  (2018).  technical report, therapy ice mind emotion, new product development & market analysis.  - .  . 

amy nabila rusl, agnes gregory mahathevan, siti najihah kamaruddin & nik mohd hazrul nik hashim.  (2018).  technical report, coffee by hand, new product development & market analysis.  - .  . 

siti nur asmirah samat, honami watanabe, siti nur rahmah zulkifli, & nik mohd hazrul nik hashim.  (2018).  technical report, non-invasive wound closure device, new product development & market analysis.  - .  . 

shahmie aiman sabarudin, muhamad farid mohd fathil, azmir musyabri abdul mutallib & nik mohd hazrul nik hashim.  (2018).  technical report, the shreddies - flatulence filtering underwear, new product development & market analysis.  - .  . 

nagendran sivaguru, arunasangita mahendran, wan zairul azri wan mohammad sudin, abdullah ali alghamdi & nik mohd hazrul nik hashim.  (2018).  technical report, tesla self-driving truck, new product development & market analysis.  - .  . 

fateeni ahmad razukee, nurin balqish johar, yuza shamira muhamad yusof & nik mohd hazrul nik hashim.  (2018).  technical report, compact twin umbrella, new product development & market analysis.  - .  . 

syaza liyana md zaini, rafiqa raihan hamdan, mohd hanafi mohd sanusi & nik mohd hazrul nik hashim.  (2018).  technical report, child safety watch, new product development & market analysis.  - .  . 

faten najwa ahmad mahiyidin, erilyiana amran, nik suzana mat tahir & nik mohd hazrul nik hashim.  (2018).  technical report, smart key, new product development & market analysis.  - .  . 

syed shah alam, nor asiah omar, ahmad azmi mohd ariffin, nik mohd hazrul nik hashim.  (2018).  integrating tpb, tam and doi theories: an empirical evidence for the adoption of mobile banking among customers in klang valley, malaysia.  - international journal of business and management science.  . 

liew ji hui, rukmaran murugan, loganathan ramasamy & nik mohd hazrul nik hashim.  (2017).  technical report, reconditioned steel drums, new product development, 2016.  - .  . 

mahmoud s abuhabib, fazli idris, nik muhd hazrul nik hashim, khaled dahleez.  (2017).  relationship between organizational transparency and innovation: the mediating role of organizational trust.  - proceeding of postgraduate business frontier.  . 

mahmoud s. abuhabib, fazli idris, nik mohd hazrul nik hashim & khaled dahleez.  (2017).  organizational transparency, organizational trust, innovative behavior, and job satisfaction: theoretical linkages and framework development.  - proceeding of business management frontiers.  . 

nur jahan khan, mohammed abdur razzaque, nik mohd hazrul.  (2017).  intention of and commitment towards purchasing luxury products: a study of muslim consumers in malaysia.  - journal of islamic marketing.  476-495. 

haslinda md hashim & nik mohd hazrul nik hashim.  (2017).  innovation orientation and breakthrough innovation: the moderating effects of learning and cultural attributes.  - proceeding of business management frontiers.  . 

haslinda md hashim & nik mohd hazrul nik hashim.  (2017).  innovation orientation and outcomes: the moderating effects of knowledge and cultural attributes.  - proceeding of business management frontiers.  . 

gunalan kerishnan, sukinder kaur a/p sukhdev singh, calvin loh chun hoong, lin wei, ahmad rohaizad abu bakar & nik mohd hazrul nik hashim.  (2017).  technical report, huawei p10, product development and market analysis.  - .  . 

badruzzaman abd rahman, martina jassofa omar, nabilah mohammad & nik mohd hazrul nik hashim.  (2017).  technical report, night owl vehicle services, new product development and market analysis.  - .  . 

josophine sawirnathan, lee ee ven, piveendren rao, vasuki gunanasegaran & nik mohd hazrul nik hashim.  (2017).  technical report, secure mice, new product development and market analysis.  - .  . 

aaron dason a/l yesuvadian, chong mun jie, chong wee-li, lee sai mun & nik mohd hazrul nik hashim.  (2017).  technical report, spotify karaoke, new product development and market analysis.  - .  . 

marlina ramly, ahmad anwar sauqie mohd ghani, khairun najihah abdul halim, syahir amri musa & nik mohd hazrul nik hashim.  (2017).  technical report, drivemoji, new product development and market analysis.  - .  . 

ezaida fathima ibrahim, lee chin khuan, nurul hannah abdul hamid & nik mohd hazrul nik hashim.  (2017).  technical report, klik makan, new product development and market analysis.  - .  . 

ruben vellasamy, wan mokhsen wan mohammed, cheah sook ee, nur afiqah mohammad rosland & nik mohd hazrul nik hashim.  (2017).  technical report, reliving history, new product development and market analysis.  - .  . 

najeeb ullah shah & nik mohd hazrul nik hashim.  (2017).  conspicuous consumption behavior among malaysian middle class consumers: a blessing or curse.  - proceeding of business management frontiers.  . 

kuok wei chong, nik mohd hazrul nik hashim.  (2016).  threats to new product innovativeness and the effects of supplier influence processes.  - international journal of marketing studies.  170-180. 

nik mohd hazrul, ameet pandit.  (2016).  gradual or rapid global product rollouts? a review of concepts, propositions, and future directions.  - journal of developing areas.  389-405. 

khalid zainudin, noridah lohang, nur hafiqah azhar & nik mohd hazrul nik hashim..  (2016).  technical report, education book in augmented reality, new product development and market analysis, lab-to-market project, 2016.  - .  . 

amjad abdullah, dayang afifah, noor azrina razali, nurul aina roslan, noor azrina razali & nik mohd hazrul nik hashim.  (2016).  technical report, pintar kereta, new product development and market analysis, lab-to-market project, 2016.  - .  . 

nur ella anuar, nur azyyati ishak, zulaiha abbas, nurul syahira kamaruddin, nik mohd hazrul nik hashim..  (2016).  technical report, busanacad, new product development and market analysis, lab-to-market project, 2016.  - .  . 

shafriman shafiaee, ahmad irfan ismail, yahleeni meena, norfariha hussain & nik mohd hazrul nik hashim.  (2016).  technical report, qalamy, new product development and market analysis, lab-to-market project, 2016.  - .  . 

syaiful anwar mohamed, hariz hairuddin, hardanny hananto wibowo, nur adilah hani wahid, jamal gulam nabi & nik mohd hazrul nik hashim..  (2016).  technical report, li-fi visible light communication, product plan, 2016.  - .  . 

zainab idris, sallih khalil, siti syafiqah solah, ainun waheedah, tan gee ying & nik mohd hazrul nik hashim. .  (2016).  technical report, palm lipstick base, new product development and market analysis, 2016.  - .  . 

chan kar kit, chan yeong wei, kang chan fai, ng jun xiong, tan fui ming & nik mohd hazrul nik hashim..  (2016).  technical report, hybrid engine truck, new product development, 2016.  - .  . 

dzafiza johari, mohd fairuz jais, mohd ashraf hassanar, syaimaa hazwani ramli & nik mohd hazrul nik hashim.  (2016).  technical report, vitae shaving, new product development and market analysis, 2016.  - .  . 

syed shah alam, nor fariza mohd nor, maisarah ahmad, nik hazrul nik hashim.  (2016).  a survey on renewable energy development in malaysia: current status, problems and prospects.  - environmental and climate technologies.  5-17. 

md daud ismail, syed shah alam, nor asiah omar, nik hazrul nik hashim.  (2016).  relationship between entrepreneurs traits and ict adoption in small business in a malay-entrepreneurial society.  - 18th international conference on organization and management (icom2016).  . 

nor diana binti azmi, nur aiena binti othman, salina binti othman, mohamad idzhar bin amran, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2015).  technical report, lightweight concrete composit, new product development & marketing analysis, lab-to-market project 1/2016.  - .  . 

hazwani amirah binti abdul rahman,nabilah binti mohd najid, poon soon cheong,hiroto mizumoto,nik mohd hazrul nik hashim (project coordinator/supervisor).  (2015).  technical report, solar-assisted dryer system, new product development and market analysis, lab-to-market project 2/2015.  - .  . 

mohamad fadzil bin ismail, abdul jabbar bin ahmad shah, norela binti ahmad, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2015).  technical report, bio repellent: a composition for repelling insects, new product development and market analysis, lab-to-market project 2/2015.  - .  . 

faridah che in, norazura ahmed,shavin bhullar, suriati ismail, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2015).  technical report, miracle collagen stick, new product development and market analysis, lab-to-market project 2/2015.  - .  . 

nik mohd hazrul nik hashim, ameet pandit, syed shah alam, rosli abd manan.  (2015).  why resist? examining the impact of technological advancement and perceived usefulness on malaysians` switching intentions: the moderators.  - the journal of developing areas.  65-80. 

hor kah ling, mohd nizam bin mohd akhir, harithas a/l sivaprakash, md farishzan bin ismail, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2015).  technical report, fun arabic online application, new product development and market analysis, lab-to-market project 2/2015.  - .  . 

zuraidah zainol, norjaya mohd. yasin, nor asiah omar, nik m. hazrul nik hashim, juliana osman.  (2015).  the effect of customer-brand relationship investments on customer engagement: an imperative for sustained.  - jurnal pengurusan.  1-18. 

rajeswari karuppian, yanti yusop, arrif fikri azhari, muhammad rizal habibi, mohd syahril abdul ghani, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2014).  technical report, potentiometer biosensor arowana sense, new product development and market analysis, lab-to-market project 2/2014.  - .  . 

too lap weng, hoo pui yee, nadzrin azri nor azmi, alexander gustaf fridolf, najeeb ullah, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2014).  technical report, stegood slimming supplement, new product development and market analysis, lab-to-market project 2/2014.  - .  . 

angela tan an ji, goh hui beng, nik izzaty najian, wee geot fang, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2014).  technical report: greenfinity x-solar charger: new product development and market analysis, lab-to-market project 2/2014.  - .  . 

nurul artikah mohd shamsuddin, mohammad nur-a-alam, md refathuzzaman, muhammad fadhil mohd faisal, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2014).  technical report : solar 360, new product development & market analysis, lab-to-market project 2/2014.  - .  . 

nik mohd hazrul nik hashim.  (2014).  portfolio pengajaran berkesan, anugerah akademik negara, kementerian pendidikan malaysia.  - .  . 

johari tarmuji, chan wei wei, wong poh yee, anas abul karem, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2014).  technical report, halal hydrolyzed collagen, new product development and market analysis, lab-to-market, project 1/2014.  - .  . 

rika mulia, juliana saleh, nadia nadira mohd norsiman, shahela sultana chowdhury, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2014).  technical report, entrap bullet proof vest, new product development and market analysis, lab-to-market project 1/2014.  - .  . 

nahid miri, noor azlina ishak, vina tong mei hwee, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2014).  technical report, seafood potentiometer bio-sensor, new product development and market analysis, lab-to market project 1/2014.  - .  . 

zuraidah zainol, norjaya mohd yasin, nor asiah omar, nik mohd hazrul nik hashim.  (2014).  relationship investment in relationship marketing research: a bibliographic review.  - journal of contemporary issues and thoughts.  20-45. 

syed shah alam, nik hazrul nik hashim, mamunur rashid, nor asiah omar, nilufar ahsan, md daud ismail.  (2014).  small-scale households renewable energy usage intention: theoretical development and empirical settings.  - renewable energy.  255-263. 

syed shah alam,nik mohd hazrul nik hashim,maisarah ahmad,che aniza che wel sallehuddin mohd nor,nor asiah omar.  (2014).  negative and positive impact of internet addiction on young adults: empericial study in malaysia.  - intangible capital.  619-638. 

nik mohd hazrul nik hashim, syed shah alam, norazlina mohd yusoff.  (2014).  relationship between teacher`s personality, monitoring, learning environment, and students` efl performance.  - gema online journal of language studies.  15. 

nik hashim nik mustapha, nik mohd hazrul nik hashim, ridzuan yacob.  (2014).  empowering small fishermen through simultaneous and sequential marketing strategies.  - journal of sustainability science and management.  1-14. 

nik mohd hazrul nik hashim.  (2013).  sequential-simultaneous international rollout strategies and product performance: a framework for analysis.  - jurnal pengurusan.  39:1-18. 

nik hashim nik mustapha, azlina abd aziz, nik mohd hazrul nik hashim.  (2013).  technical efficiency in aquaculture industry using data envelopment analysis (dea) window: evidences from malaysia.  - journal of sustainability science and management.  8(2):1-13. 

nik hashim nik mustapha, nik mohd hazrul nik hashim, fauziah abu hassan.  (2013).  potential of idle land for mixed vegetable and fruit farming using linear programming.  - asian journal of empirical research.  3(4):388-400. 

nik hashim nik mustapha, nik mohd hazrul nik hashim, ridzuan yacob.  (2013).  technical components of total factor productivity growth in malaysian manufacturing industry.  - applied mathematics.  4:1251-1259. 

nik hashim nik mustapha, azlina abd aziz, nik mohd hazrul nik hashim.  (2013).  causalities between price, pond area and employment in aquaculture production.  - natural resources.  4:175-183. 

bidit dey, ameet pandit, nik mohd hazrul nik hashim.  (2013).  the co-creation of value at the bottom of the pyramid: a case study on bangladeshi farmers` appropriation of mobile telephony.  - academy of marketing conference 2013.  . 

ameet pandit, nik mohd hazrul nik hashim.  (2013).  perceived risk and consumer decision making: examining the moderating influence of cultural dimensions.  - anzmac annual conference 2013.  . 

syed shah alam, azhar ahmad, mhd. suhaimi ahmad and nik mohd. hazrul nik hashim.  (2011).  an empirical study of an extended theory of plannned behaviour model for pirated software purchase.  - world journal of management.  3(1):124-133. 

syed shah alam, nor asiah omar and nik mohd. hazrul nik hisham.  (2011).  applying the theory of perceived characteristics of innovating (pci) on ict adoption in the smes in malaysia.  - australian journal of basic and applied sciences.  5(8):8-17. 

nik mohd hazrul nik hashim, bryan a. lukas & gregory j. whitwell.  (2011).  sequential vs simultaneous rollouts: contingent effects of product innovativeness and order of entry.  - proceedings of the annual conference of the the academy of marketing science, coral gables, florida, usa.  . 

nik mohd hazrul, lee kok onn & syed shah alam.  (2011).  enhancing financial performance of market-driven hospitals.  - journal of business and policy research.  6(1):106-116. 

nik mohd hazrul nik hashim.  (2010).  memberi keutamaan kepada pelanggan.  - tawajjuh-buletin rasmi koperasi hati emas klang berhad (sudut ekonomi dan perniagaan).  . 

donal r. lehmann, russell s. winer, shamsul baharin siahani, mohd kamal mohammad nor, azreen joanna abdul, nik hazrul nik hashim & syed shah alam.  (2010).  product management and strategy.  - .  376. 

nik mohd hazrul nik hashim, lee kok onn & syed shah alam.  (2010).  enhancing financial performance of market-driven hospitals.  - proceedings of business and social science research conference, dubai, uae.  . 

syed shah alam, azhar ahmad, mhd. suhaimi ahmad & nik mohd hazrul nik hashim.  (2010).  an empirical study of an extended theory of planned behaviour model for pirated software purchase.  - proceedings of business and social science research conference, dubai, uae.  . 

nik hashim nik mustapha,nik mohd hazrul hashim.  (2009).  efficiency of health service in managing common diseases using data envelopment analysis.  - .  -.