nik mohd hazrul nik hashim, jong hoei na, jessica omar, ma rong, muhammad fitri abdullah, yang heng, yang xiaorui.  (2022).  technical report: new product development & market analysis (xr cinematic glasses).  - .  1-30. 

nik mohd hazrul nik hashim, reshmi suthesan, valli k. manimaran, yang xia, wang xi.  (2022).  technical report: new product development & market analysis (tick tock timepiece).  - .  1-46. 

nik mohd hazrul nik hashim, yap hock ann, amin ansary, john antony xavier.  (2022).  contingent effects of decision-making and customer centricity on public-sector innovation success.  - journal of nonprofit and public sector marketing.  36-70. 

nik mohd hazrul nik hashim, liu jiatong, zhou tian hu, lin xiaohua.  (2022).  technical report: new product development & market analysis (thermometer sterilizer).  - .  1-19. 

nik mohd hazrul nik hashim, mohamad azrul afendy, kalaimaahran kalaipan, nursakinah shamsudin, shaqina bt suhaimi.  (2022).  new product development & market analysis (fabulosity sunscreen).  - .  1-42. 

nik mohd hazrul nik hashim, nur ashikeen iqbal, kasturi purushodman, ching jiah tung, suresh kumar kandasamy.  (2022).  technical report: new product development & market analysis - smart ambience control system.  - .  1-28. 

perengki susanto, mohammad enamul hoque, nik mohd hazrul nik hashim, najeeb ullah shah, mohammad nur a. alam.  (2022).  moderating effects of perceived risk on the determinants outcome nexus of e-money behaviour.  - international journal of emerging markets.  530-549. 

nik nur wahidah hashim, nadzirah ahmad basri, mugahed al-ezzi ahmad ezzi, nik mohd hazrul nik hashim.  (2022).  comparison of classifiers using robust features for depression detection on bahasa malaysia speech.  - international journal of artificial intelligence.  238-253. 

nik mohd hazrul nik hashim, ahmad rusydi anuar, nurul fatin masayu mohamad tajudin, norhanar jaafar, nor hannah hazwani mustafa, shamini oothayakumar.  (2021).  new product development & market analysis (thermomix tm7).  - .  1-32. 

nik mohd hazrul nik hashim, sharmilla parimal, ng shahlini, lee yik hoe, gan lay teng, lai cze yin.  (2021).  new product development & market analysis (smart diapers with rfid).  - .  1-57. 

nik mohd hazrul nik hashim, kok hoo yin, buanish soonarayan, adam luifie, nor maysara nor azhar, syunhaini rahman, harold david.  (2021).  new product development & market analysis (smart power solar power tint).  - .  1-39. 

nik mohd hazrul nik hashim, gunasunteri thangarajoo, faizal abd hamid, lavania gunasegaran, muhammad qayyum, suginthera naidu arumugam.  (2021).  new product development & market analysis (dyson's robotic vacuum cleaner).  - .  1-42. 

nik mohd hazrul nik hashim, beatice ailing, foong jia vie, jason tan ern wei, nizan ramly, raishalini ravindran.  (2021).  new product development & market analysis (3d printing prosthetic).  - .  1-28. 

nik mohd hazrul nik hashim, mohamed izzat fauzi mohamed yunan, oon kim suan, choi mei ying, juriani azmi.  (2021).  new product development & market analysis (self-heated hotpot).  - .  1-38. 

nik mohd hazrul nik hashim, leedya syariza azman, afza syasya md rasul, aizatul najeeha, nurfatin najiha fazal mohamed, muhamad shahirrun mahmud.  (2021).  new product development and market analysis (ronella wira good night balm).  - .  1-40. 

nik mohd hazrul nik hashim, kong kok boon, lee wei xian, lim min hui.  (2021).  new product development & market analysis (bio-g).  - .  1-24. 

nik mohd hazrul nik hashim, johathan tan huan jing, ha suik yee, chandra kusuma wardana, lu chen yang.  (2021).  new product development and market analysis (tesla electric vehicle model z).  - .  1-58. 

nik mohd hazrul nik hashim, jashreen sasha amran, mogana kasirajan, sabrinah nadira kamal bashah, heng sue may.  (2021).  new product development and market analysis (phillips vacuum).  - .  1-32. 

nik mohd hazrul nik hashim, edhan abdul rasid, baapu shrreraj selva rajoo, tai jia min, muhammad fareez thaer, mohammad naszri durani, lai kwan yee.  (2021).  new product development & market analysis (vortex induced vibrations aquatic clean energy vivace).  - .  1-40. 

nik mohd hazrul nik hashism, ngu kek hui, umaira mat shariff.  (2021).  new product development & market analysis (ivy airlines).  - .  1-39. 

najeeb ullah shah, rajni selvaraj, nik mohd hazrul nik hashim, nor asiah omar, arawati agus.  (2020).  the effect of private label brand credibility on consumer purchase intention: the mediating role of relational variables.  - middle east journal of management.  471-491. 

nik mohd hazrul nik hashim , mohamed izzat fauzi mohamed yunan, oon kim suan, choi mei ying, juriani azmi.  (2020).  new product development & market analysis (self-heated hotpot).  - .  1-34. 

nik mohd hazrul nik hashim , leedya syariza azman, afza syasya md rasul, aizatul najeeha, nurfatin najiha fazal mohamed, muhamad shahirrun mahmud.  (2020).  product plan (ronella wira good night balm).  - .  1-40. 

nik mohd hazrul nik hashim, kong kok boon, lee wei xian, lim min hui.  (2020).  new product development & market analysis (bio-g multipurpose sanitizer).  - .  1-21. 

nik mohd hazrul nik hashim , gobiga balazekeren, viscneswary balakrishnan.  (2020).  new product development & market analysis (aqua-o, battery free bluetooth-enabled smart water bottle).  - .  1-20. 

nik mohd hazrul nik hashim, desmond lim jia cheng, ong pei yin, muhammad haziq ilham roslan, wan nurhafizah wan mazlan.  (2020).  new product development & market analysis (ajinomoto resepi ibu).  - .  1-25. 

nik mohd hazrul nik hashim , goh suk yee, kharieshma perumal, nur fatin fazira mahfoz, puteri nurina syairah.  (2020).  product plan project report (ducati e-scrambler bike).  - .  1-25. 

nik mohd hazrul nik hashim, norizi kasim, nurul shuhaida mohamed, febriola annisa, sitti halijah salli..  (2020).  starbucks : the revolutionary rechargeable portable coffee maker in 1 minute.  - .  1-33. 

nik mohd hazrul nik hashim , abdullah ahmed, afaki mohammed el cherif, gao xin, komathy murugiah.  (2020).  new product development & market analysis (philips hue ultimate sensations).  - .  1-15. 

nik mohd hazrul nik hashim , zul ezwan muhamad, mohd khairizal khahidir, mohamad syazwan shah mazmadi.  (2020).  new product development & market analysis (toothpaste for elderly).  - .  1-25. 

nik mohd hazrul nik hashim , nik aduni hazlin nik ariffin, najwa a rasid, izatul ashikin mohamad alias, noorziehan sidin.  (2020).  new product development & market analysis spokojan 2.0.  - .  1-28. 

nik mohd hazrul nik hashim, mohd nor zamri mat amin, nor liza abdullah, samruhaizad samian@samion.  (2020).  orientasi pasaran eksport dan prestasi eksport: satu kajian empirikal ke atas firma perabot di malaysia.  - jurnal pengurusan.  1-14. 

nik mohd hazrul nik hashim , mohd wafi arip, y nurfaizal abu bakar, wan luqman wan sulaiman.  (2020).  new product development & market analysis icclean.  - .  1-17. 

nik mohd hazrul nik hashim, nurul hamiza amiruddin, siti maisyarah mohd abdullah, mohamad zul azri zainuddin, nurhazlin jalaluddin, siti rosnani mat yaacob.  (2019).  new product development and market analysis: baby diapers.  - tecnical report: zcmd 6122 (product management).  1-30. 

nik mohd hazrul nik hashim, sofia shaharom, muhammad qidran mohamad johari, nur shafika idayu ali, hamizah omar, muhammad hafiz raslan.  (2019).  new product development and market analysis simplysiti for him.  - technical report : zcmd 6122 (product management).  1-54. 

nik mohd hazrul nik hashim, hanuzah omar, azlan azim azali, muhammad qawiem ab ghani.  (2019).  new product development proposal : passenger vehicle weather protection accessories.  - technical report: zcmd 6122 (product management).  1-28. 

nik mohd hazrul nik hashim, muhammad alifdin zakaria, noor nashira azda ab halim, sonia sabreina ahmad, salwa saad.  (2019).  new product development & market analysis: e-wallet application: scanpay.  - technical report: zcmd 6122 (product management).  1-37. 

nik mohd hazrul nik hashim, elsa fadhilla, nur siti eliani elias, syasya syantini paramasvaran, wan nur izyan nabilah wan ismail.  (2019).  new product development proposal : solar powerbank.  - technical report : zcmd 6122 (product management).  1-32. 

nik mohd hazrul nik hashim, aishah zaini, kaleivani vadivelu, hou man lin, suhaila abdul kadir.  (2019).  tonton.  - technical report : zcmd 6122 (product management).  1-32. 

mohammad enamul hoque, m. kabir hassan, nik mohd hazrul nik hashim, tarek zaher.  (2019).  factors affecting islamic banking behavioral intention: the moderating effects of customer marketing practices and financial consideration.  - journal of financial services marketing.  44-58. 

nik mohd hazrul nik hashim, muhammad afiq md shah, muhammad zhafarin firdaus zulkefly, anwar hadi noor hamdan.  (2019).  new product development and market analysis : anti-fire ball (afo-19).  - technical report: zcmd 6122 (product management).  1-20. 

nik mohd hazrul nik hashim, mishand balu, kavithra gangatharan, nandini ravindran, nor mahirah tajuddin & noor ateka mohamad ali.  (2019).  new product development & market analysis : alon - aluminium glass.  - technical report : zcmd 6122 (product management).  1-34. 

nik mohd hazrul nik hashim, zafirah hanoum ahmad ariff.  (2019).  essential insights into consumerology and brands.  - .  136. 

sio hong tih, wan mohd hirwani wan hussain, nik mohd hazrul nik hashim.  (2019).  innovation and entrepreneurship bootcamp: a descriptive study assessing the effectiveness of entrepreneurship education.  - international journal of business and globalisation.  240-257. 

haslinda md hashim, nik mohd hazrul nik hashim.  (2019).  a conceptual model of innovation orientation and business innovation performance: the moderating roles of technological turbulence and knowledge integration mechanisms.  - proceedings of the 34th international business information management association conference.  2465-2470. 

soh li sha, tham pei kuan, low jun wen, mohd ashiq faizul taufik abu bakar, mawar ayuni mohd mokhtar & nik mohd hazrul nik hashim.  (2018).  technical report, nappiklean new born, new product development & market analysis.  - .  . 

nor suhaila hashim, mazdiana mohd zain, muhamad aznar mohamed nazar, siti dinariyah ali & nik mohd hazrul nik hashim.  (2018).  technical report, vitamin e moist serum, new product development & market analysis.  - .  . 

noraishah ramlan, swarna nagaraju roo, kovin raj jayagobi, mohd aizad safuan ainudin & nik mohd hazrul nik hashim.  (2018).  technical report, therapy ice mind emotion, new product development & market analysis.  - .  . 

amy nabila rusl, agnes gregory mahathevan, siti najihah kamaruddin & nik mohd hazrul nik hashim.  (2018).  technical report, coffee by hand, new product development & market analysis.  - .  . 

siti nur asmirah samat, honami watanabe, siti nur rahmah zulkifli, & nik mohd hazrul nik hashim.  (2018).  technical report, non-invasive wound closure device, new product development & market analysis.  - .  . 

sonia vilches-montero, nik mohd hazrul nik hashim, ameet pandit, renzo bravo-olavarria.  (2018).  using the senses to evaluate aesthetic products at the point of sale: the moderating role of consumers` goals.  - journal of retailing and consumer services.  82-90. 

shahmie aiman sabarudin, muhamad farid mohd fathil, azmir musyabri abdul mutallib & nik mohd hazrul nik hashim.  (2018).  technical report, the shreddies - flatulence filtering underwear, new product development & market analysis.  - .  . 

nagendran sivaguru, arunasangita mahendran, wan zairul azri wan mohammad sudin, abdullah ali alghamdi & nik mohd hazrul nik hashim.  (2018).  technical report, tesla self-driving truck, new product development & market analysis.  - .  . 

amin ansary, nik mohd hazrul nik hashim.  (2018).  brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth.  - review of managerial science.  . 

enamul hoque, nik mohd hazrul nik hashim, mohammed razzaque.  (2018).  effects of communication and financial concerns on banking attitude-behaviour relations.  - the service industries journal.  . 

fateeni ahmad razukee, nurin balqish johar, yuza shamira muhamad yusof & nik mohd hazrul nik hashim.  (2018).  technical report, compact twin umbrella, new product development & market analysis.  - .  . 

mohammad enamul hoque, nik mohd hazrul nik hashim, mohammad hafizi azmi.  (2018).  moderating effects of marketing communication and financial consideration on customer attitude and intention to purchase islamic banking products: a conceptual framework.  - journal of islamic marketing.  . 

syaza liyana md zaini, rafiqa raihan hamdan, mohd hanafi mohd sanusi & nik mohd hazrul nik hashim.  (2018).  technical report, child safety watch, new product development & market analysis.  - .  . 

faten najwa ahmad mahiyidin, erilyiana amran, nik suzana mat tahir & nik mohd hazrul nik hashim.  (2018).  technical report, smart key, new product development & market analysis.  - .  . 

nik mohd hazrul nik hashim, najeeb ullah shah, nor asiah omar.  (2018).  does counterfeit product quality lead to involvement and purchase intentions? the moderating effects of brand image and social interaction.  - international journal of economics and management.  . 

najeeb ullah shah, nik mohd hazrul nik hashim, nor asiah omar.  (2018).  credence and personal factors as a direct cause of brand extension evaluation: does perceived fit matter?.  - malaysia journal of consumer and family economics.  . 

nor asiah omar, najeeb ullah shah & nik hazrul nik hashim.  (2018).  malaysia obsession with counterfeit: does quality matter?.  - international management accounting conference (imac) ix.  . 

fatin syaheera yahya, syed shah alam & nik mohd hazrul nik hashim.  (2018).  the influence of marketing capabilities and management characteristics on agriculture smes export performance: the joint effect of marketing orientation and social capital.  - proceeding of business management frontiers.  . 

syed shah alam, nor asiah omar, ahmad azmi mohd ariffin, nik mohd hazrul nik hashim.  (2018).  integrating tpb, tam and doi theories: an empirical evidence for the adoption of mobile banking among customers in klang valley, malaysia.  - international journal of business and management science.  . 

zafirah hanoum ahmad ariff & nik mohd hazrul nik hashim.  (2018).  the impact of green brand positioning on brand equity and value: investigating moderation effects.  - proceeding of business management frontiers.  . 

mohd hilmi mohd idris, mahathir zulkifli, nor shalinda roslan, nurul aida mohd noorizam & nik mohd hazrul nik hashim.  (2018).  technical report, sime darby alif plus cooking oil.  - .  . 

helyanti hamdan, nurul hanis hassan, siti nadiah md nasir, tati kartika mojinim & nik mohd hazrul nik hashim.  (2018).  technical report, boostup wireless charger, new product development & market analysis.  - .  . 

nurul anis sofiah fadzir, jastini jamil, noor azmi sulaiman, ermidashelli mohd shukor & nik mohd hazrul nik hashim.  (2018).  technical report, coway portable water purifier, new product development & market analysis.  - .  . 

ushadevi vijayan, nur azimah ibrahim, mohd azman samer & nik mohd hazrul nik hashim.  (2018).  technical report, jungle feast, new product development & market analysis.  - .  . 

nur jahan khan, mohammed abdur razzaque, nik mohd hazrul.  (2017).  intention of and commitment towards purchasing luxury products: a study of muslim consumers in malaysia.  - journal of islamic marketing.  476-495. 

mahmoud s abuhabib, fazli idris, nik muhd hazrul nik hashim, khaled dahleez.  (2017).  relationship between organizational transparency and innovation: the mediating role of organizational trust.  - proceeding of postgraduate business frontier.  . 

haslinda md hashim & nik mohd hazrul nik hashim.  (2017).  innovation orientation and breakthrough innovation: the moderating effects of learning and cultural attributes.  - proceeding of business management frontiers.  . 

haslinda md hashim & nik mohd hazrul nik hashim.  (2017).  innovation orientation and outcomes: the moderating effects of knowledge and cultural attributes.  - proceeding of business management frontiers.  . 

gunalan kerishnan, sukinder kaur a/p sukhdev singh, calvin loh chun hoong, lin wei, ahmad rohaizad abu bakar & nik mohd hazrul nik hashim.  (2017).  technical report, huawei p10, product development and market analysis.  - .  . 

liew ji hui, rukmaran murugan, loganathan ramasamy & nik mohd hazrul nik hashim.  (2017).  technical report, reconditioned steel drums, new product development, 2016.  - .  . 

badruzzaman abd rahman, martina jassofa omar, nabilah mohammad & nik mohd hazrul nik hashim.  (2017).  technical report, night owl vehicle services, new product development and market analysis.  - .  . 

ruben vellasamy, wan mokhsen wan mohammed, cheah sook ee, nur afiqah mohammad rosland & nik mohd hazrul nik hashim.  (2017).  technical report, reliving history, new product development and market analysis.  - .  . 

josophine sawirnathan, lee ee ven, piveendren rao, vasuki gunanasegaran & nik mohd hazrul nik hashim.  (2017).  technical report, secure mice, new product development and market analysis.  - .  . 

aaron dason a/l yesuvadian, chong mun jie, chong wee-li, lee sai mun & nik mohd hazrul nik hashim.  (2017).  technical report, spotify karaoke, new product development and market analysis.  - .  . 

mahmoud s. abuhabib, fazli idris, nik mohd hazrul nik hashim & khaled dahleez.  (2017).  organizational transparency, organizational trust, innovative behavior, and job satisfaction: theoretical linkages and framework development.  - proceeding of business management frontiers.  . 

najeeb ullah shah & nik mohd hazrul nik hashim.  (2017).  conspicuous consumption behavior among malaysian middle class consumers: a blessing or curse.  - proceeding of business management frontiers.  . 

marlina ramly, ahmad anwar sauqie mohd ghani, khairun najihah abdul halim, syahir amri musa & nik mohd hazrul nik hashim.  (2017).  technical report, drivemoji, new product development and market analysis.  - .  . 

ezaida fathima ibrahim, lee chin khuan, nurul hannah abdul hamid & nik mohd hazrul nik hashim.  (2017).  technical report, klik makan, new product development and market analysis.  - .  . 

shafriman shafiaee, ahmad irfan ismail, yahleeni meena, norfariha hussain & nik mohd hazrul nik hashim.  (2016).  technical report, qalamy, new product development and market analysis, lab-to-market project, 2016.  - .  . 

dzafiza johari, mohd fairuz jais, mohd ashraf hassanar, syaimaa hazwani ramli & nik mohd hazrul nik hashim.  (2016).  technical report, vitae shaving, new product development and market analysis, 2016.  - .  . 

nur ella anuar, nur azyyati ishak, zulaiha abbas, nurul syahira kamaruddin, nik mohd hazrul nik hashim..  (2016).  technical report, busanacad, new product development and market analysis, lab-to-market project, 2016.  - .  . 

chan kar kit, chan yeong wei, kang chan fai, ng jun xiong, tan fui ming & nik mohd hazrul nik hashim..  (2016).  technical report, hybrid engine truck, new product development, 2016.  - .  . 

amjad abdullah, dayang afifah, noor azrina razali, nurul aina roslan, noor azrina razali & nik mohd hazrul nik hashim.  (2016).  technical report, pintar kereta, new product development and market analysis, lab-to-market project, 2016.  - .  . 

khalid zainudin, noridah lohang, nur hafiqah azhar & nik mohd hazrul nik hashim..  (2016).  technical report, education book in augmented reality, new product development and market analysis, lab-to-market project, 2016.  - .  . 

nik mohd hazrul, ameet pandit.  (2016).  gradual or rapid global product rollouts? a review of concepts, propositions, and future directions.  - journal of developing areas.  389-405. 

kuok wei chong, nik mohd hazrul nik hashim.  (2016).  threats to new product innovativeness and the effects of supplier influence processes.  - international journal of marketing studies.  170-180. 

zainab idris, sallih khalil, siti syafiqah solah, ainun waheedah, tan gee ying & nik mohd hazrul nik hashim..  (2016).  technical report, palm lipstick base, new product development and market analysis, 2016.  - .  . 

syaiful anwar mohamed, hariz hairuddin, hardanny hananto wibowo, nur adilah hani wahid, jamal gulam nabi & nik mohd hazrul nik hashim..  (2016).  technical report, li-fi visible light communication, product plan, 2016.  - .  . 

md daud ismail, syed shah alam, nor asiah omar, nik hazrul nik hashim.  (2016).  relationship between entrepreneurs traits and ict adoption in small business in a malay-entrepreneurial society.  - 18th international conference on organization and management (icom2016).  . 

syed shah alam, nor fariza mohd nor, maisarah ahmad, nik hazrul nik hashim.  (2016).  a survey on renewable energy development in malaysia: current status, problems and prospects.  - environmental and climate technologies.  5-17. 

zuraidah zainol, norjaya mohd. yasin, nor asiah omar, nik m. hazrul nik hashim, juliana osman.  (2015).  the effect of customer-brand relationship investments on customer engagement: an imperative for sustained.  - jurnal pengurusan.  1-18. 

hazwani amirah binti abdul rahman,nabilah binti mohd najid, poon soon cheong,hiroto mizumoto,nik mohd hazrul nik hashim (project coordinator/supervisor).  (2015).  technical report, solar-assisted dryer system, new product development and market analysis, lab-to-market project 2/2015.  - .  . 

nor diana binti azmi, nur aiena binti othman, salina binti othman, mohamad idzhar bin amran, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2015).  technical report, lightweight concrete composit, new product development & marketing analysis, lab-to-market project 1/2016.  - .  . 

mohamad fadzil bin ismail, abdul jabbar bin ahmad shah, norela binti ahmad, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2015).  technical report, bio repellent: a composition for repelling insects, new product development and market analysis, lab-to-market project 2/2015.  - .  . 

hor kah ling, mohd nizam bin mohd akhir, harithas a/l sivaprakash, md farishzan bin ismail, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2015).  technical report, fun arabic online application, new product development and market analysis, lab-to-market project 2/2015.  - .  . 

faridah che in, norazura ahmed,shavin bhullar, suriati ismail, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2015).  technical report, miracle collagen stick, new product development and market analysis, lab-to-market project 2/2015.  - .  . 

nik mohd hazrul nik hashim, ameet pandit, syed shah alam, rosli abd manan.  (2015).  why resist? examining the impact of technological advancement and perceived usefulness on malaysians` switching intentions: the moderators.  - the journal of developing areas.  65-80. 

angela tan an ji, goh hui beng, nik izzaty najian, wee geot fang, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2014).  technical report: greenfinity x-solar charger: new product development and market analysis, lab-to-market project 2/2014.  - .  . 

too lap weng, hoo pui yee, nadzrin azri nor azmi, alexander gustaf fridolf, najeeb ullah, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2014).  technical report, stegood slimming supplement, new product development and market analysis, lab-to-market project 2/2014.  - .  . 

rajeswari karuppian, yanti yusop, arrif fikri azhari, muhammad rizal habibi, mohd syahril abdul ghani, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2014).  technical report, potentiometer biosensor arowana sense, new product development and market analysis, lab-to-market project 2/2014.  - .  . 

syed shah alam, nik hazrul nik hashim, mamunur rashid, nor asiah omar, nilufar ahsan, md daud ismail.  (2014).  small-scale households renewable energy usage intention: theoretical development and empirical settings.  - renewable energy.  255-263. 

syed shah alam,nik mohd hazrul nik hashim,maisarah ahmad,che aniza che wel sallehuddin mohd nor,nor asiah omar.  (2014).  negative and positive impact of internet addiction on young adults: empericial study in malaysia.  - intangible capital.  619-638. 

rika mulia, juliana saleh, nadia nadira mohd norsiman, shahela sultana chowdhury, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2014).  technical report, entrap bullet proof vest, new product development and market analysis, lab-to-market project 1/2014.  - .  . 

johari tarmuji, chan wei wei, wong poh yee, anas abul karem, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2014).  technical report, halal hydrolyzed collagen, new product development and market analysis, lab-to-market, project 1/2014.  - .  . 

nahid miri, noor azlina ishak, vina tong mei hwee, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2014).  technical report, seafood potentiometer bio-sensor, new product development and market analysis, lab-to market project 1/2014.  - .  . 

nik mohd hazrul nik hashim.  (2014).  portfolio pengajaran berkesan, anugerah akademik negara, kementerian pendidikan malaysia.  - .  . 

zuraidah zainol, norjaya mohd yasin, nor asiah omar, nik mohd hazrul nik hashim.  (2014).  relationship investment in relationship marketing research: a bibliographic review.  - journal of contemporary issues and thoughts.  20-45. 

nik hashim nik mustapha, nik mohd hazrul nik hashim, ridzuan yacob.  (2014).  empowering small fishermen through simultaneous and sequential marketing strategies.  - journal of sustainability science and management.  1-14. 

nik mohd hazrul nik hashim, syed shah alam, norazlina mohd yusoff.  (2014).  relationship between teacher`s personality, monitoring, learning environment, and students` efl performance.  - gema online journal of language studies.  15. 

nurul artikah mohd shamsuddin, mohammad nur-a-alam, md refathuzzaman, muhammad fadhil mohd faisal, nik mohd hazrul nik hashim (project coordinator/supervisor).  (2014).  technical report : solar 360, new product development & market analysis, lab-to-market project 2/2014.  - .  . 

nik hashim nik mustapha, nik mohd hazrul nik hashim, ridzuan yacob.  (2013).  technical components of total factor productivity growth in malaysian manufacturing industry.  - applied mathematics.  4:1251-1259. 

ameet pandit, nik mohd hazrul nik hashim.  (2013).  perceived risk and consumer decision making: examining the moderating influence of cultural dimensions.  - anzmac annual conference 2013.  . 

nik hashim nik mustapha, azlina abd aziz, nik mohd hazrul nik hashim.  (2013).  causalities between price, pond area and employment in aquaculture production.  - natural resources.  4:175-183. 

nik mohd hazrul nik hashim.  (2013).  sequential-simultaneous international rollout strategies and product performance: a framework for analysis.  - jurnal pengurusan.  39:1-18. 

nik hashim nik mustapha, azlina abd aziz, nik mohd hazrul nik hashim.  (2013).  technical efficiency in aquaculture industry using data envelopment analysis (dea) window: evidences from malaysia.  - journal of sustainability science and management.  8(2):1-13. 

nik hashim nik mustapha, nik mohd hazrul nik hashim, fauziah abu hassan.  (2013).  potential of idle land for mixed vegetable and fruit farming using linear programming.  - asian journal of empirical research.  3(4):388-400. 

bidit dey, ameet pandit, nik mohd hazrul nik hashim.  (2013).  the co-creation of value at the bottom of the pyramid: a case study on bangladeshi farmers` appropriation of mobile telephony.  - academy of marketing conference 2013.  . 

syed shah alam, nor asiah omar and nik mohd. hazrul nik hisham.  (2011).  applying the theory of perceived characteristics of innovating (pci) on ict adoption in the smes in malaysia.  - australian journal of basic and applied sciences.  5(8):8-17. 

nik mohd hazrul, lee kok onn & syed shah alam.  (2011).  enhancing financial performance of market-driven hospitals.  - journal of business and policy research.  6(1):106-116. 

syed shah alam, azhar ahmad, mhd. suhaimi ahmad and nik mohd. hazrul nik hashim.  (2011).  an empirical study of an extended theory of plannned behaviour model for pirated software purchase.  - world journal of management.  3(1):124-133. 

nik mohd hazrul nik hashim, bryan a. lukas & gregory j. whitwell.  (2011).  sequential vs simultaneous rollouts: contingent effects of product innovativeness and order of entry.  - proceedings of the annual conference of the the academy of marketing science, coral gables, florida, usa.  . 

donal r. lehmann, russell s. winer, shamsul baharin siahani, mohd kamal mohammad nor, azreen joanna abdul, nik hazrul nik hashim & syed shah alam.  (2010).  product management and strategy.  - .  376. 

syed shah alam, azhar ahmad, mhd. suhaimi ahmad & nik mohd hazrul nik hashim.  (2010).  an empirical study of an extended theory of planned behaviour model for pirated software purchase.  - proceedings of business and social science research conference, dubai, uae.  . 

nik mohd hazrul nik hashim.  (2010).  memberi keutamaan kepada pelanggan.  - tawajjuh-buletin rasmi koperasi hati emas klang berhad (sudut ekonomi dan perniagaan).  . 

nik mohd hazrul nik hashim, lee kok onn & syed shah alam.  (2010).  enhancing financial performance of market-driven hospitals.  - proceedings of business and social science research conference, dubai, uae.  . 

nik hashim nik mustapha,nik mohd hazrul hashim.  (2009).  world sustainable development outlook 2009.  - .  233.