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yangrui su, hasrul hashim. (2026). another ‘space wolf warrior’? soft power promotion in the chinese new mainstream sci-fi film the wandering earth 2. - cogent arts and humanities. 2726088 - 2726088. |
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liang bianyi, hasrul hashim, abdul latiff ahmad. (2025). a comparative study of axiological foundations and cultural values in eastern and western philosophical traditions through cinematic narratives. - cultura. international journal of philosophy of culture and axiology. 253 - 288. |
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shangmingzhu zhang, hasrul hashim, nurzihan hassim. (2025). narrative transformation in the 5g era : a literature review on the development and globalization of chinese web series. - visual review. 1 - 19. |
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shangmingzhu zhang, hasrul hashim, nurzihan hassim. (2025). cultural policy and the sustainable development of 12-episode web series in china : monetization, copyright and global expansion. - studies in media and communication. 255 - 268. |
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zhao zhongyu, hasrul hashim. (2025). the economic and cultural impacts of ott platforms on the film industry: a systematic literature review. - jurnal komunikasi: malaysian journal of communication. 185 - 202. |
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yangrui su, hasrul hashim, abdul latiff ahmad. (2025). china's official values propaganda in new mainstream films: a systematic literature review and theoretical analysis. - studies in media and communication. 69 - 82. |
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zhongyu zhao, hasrul hashim, ammar redza ahmad rizal. (2025). the impact of ott platforms on the cinema industry and audience preferences in china : a case study of tencent video. - environmental and social psychology. 1 - 18. |
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shangmingzhu zhang, hasrul hashim, nurzihan hassim. (2025). from real creators to real audiences: tracing the communication pathways of chinese web series narratives. - frontiers in communication. 1 - 13. |
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sabariah mohamed salleh, hasrul hashim, nurzihan hassim, shamsiah abdul kadir, nurul akqmie badrul hisham, jeyasushma veeriah. (2025). enhancing digital media and information literacy in malaysia: a framework and roadmap for klik dengan bijak initiative. - . . |
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wei jinxi, mohd nor shahizan ali, hasrul hashim. (2025). applying the solomon four-group design to short film psas: a methodological reflection on experimental manipulation. - tpm - testing, psychometrics, methodology in applied psychology . 1313 - 1327. |
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xueyu chen, hasrul hashim. (2025). a systematic literature review of chinese martial arts cinema: analytical elements, methods, and limitations. - jurnal komunikasi: malaysian journal of communication. 299 - 322. |
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yunyao li, wan amizah wan mahmud, hasrul hashim, linxu zhang, anqi wu. (2024). motivations for using podcasts: a systematic literature review. - information, medium & society: journal of publishing studies. 41-60. |
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mohd. nor shahizan ali, junaidi awang besar, winnie kariza bakri, siti noraini hamzah, hidayu rosli, noviatin syarifuddin, anis nadiah che abdul rahman, che abdullah che ya, abdul rahman ahmad badayai, nazirah hassan, wan robiah meor osman, mohd firdaus. (2024). persidangan kebangsaan sarjana muda (persada) 2024. - persidangan kebangsaan sarjana muda (persada) 2024. 1-2037. |
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sabariah mohamed salleh, hasrul hashim, nurzihan hassim, rani ann balaraman, mohamad saifudin mohamad salleh, bahiyah omar, sivabalan ethirmanasingham, shahniza azren mohamad shah, amirah ahmad salim. (2024). kod etika kewartawanan malaysia. - . . |
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kadir arifin, kadaruddin aiyub, azlan abas, mohd hafizuddin sayah bangaan adbullah, norlin khalid, mohd nasir selamat, hasrul hashim, intan fadhlina mohamed, mohammad lui juhari. (2024). study of interventions, effective and practical to address the five (5) main types of fatal injuries in the high-risk workplace sector. - . . |
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lixia dang , abdul latiff bin ahmad, hasrul hashim. (2024). a bibliometric analysis of south korean tv dramas from 2014 to 2023 in the wos database. - journal of ecohumanism. 1671 - 1684. |
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yangrui su, hasrul hashim. (2024). cooperation in competition: soft power, cultural hegemony and state willingness in the sino-us co-production meg 2 : the trench. - jurnal komunikasi: malaysian journal of communication. 307 - 322. |
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nur zaheera zailan kamaruddin, hasrul hashim. (2024). penerimaan dan cabaran inovasi muzik digital terhadap industri muzik di malaysia. - jurnal komunikasi: malaysian journal of communication. 262 - 280. |
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hasrul hashim;normah bt. mustaffa;mohd azul mohamad salleh. (2023). rekabentuk mesej kreatif dan inovatif dalam penerbitan pesanan khidmat awam (pka) krisis kesihatan daripada perspektif model komunikasi smcr. - . . |
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normah mustaffa, hasrul hashim, shahrul nazmi sannusi. (2023). tipologi berita palsu dari dimensi fakta dan niat. - . 1-72. |
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hasrul hashim, mohd azul mohamad salleh, normah mustaffa, muhammad syakir ahmad sazali. (2023). "lengai" : produksi video pesanan khidmat awam (pka) dalam meningkatkan literasi digital pelajar. - kongres dan pertandingan inovasi dalam pengajaran dan pembelajaran 2023. 133-134. |
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hasrul hashim, normah mustaffa, muhammad syakir ahmad sazali. (2023). penerapan literasi digital dalam kalangan kru produksi pelajar melalui persembahan mesej pembujukan naratif penerbitan pesanan khidmat awam lengai. - jurnal komunikasi : malaysian journal of communication. 145-159. |
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li yunyao, hasrul hashim. (2023). dissemination of traditional chinese culture: a comparative analysis of yunting and ximalaya fm. - jurnal komunikasi: malaysian journal of communication. 357-371. |
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hasrul hashim. (2023). literasi media dan informasi: perubahan landskap produksi kandungan kreatif media sosial. - . 79-92. |
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sabariah mohamed salleh, hasrul hashim. (2023). literasi media dan maklumat pascapandemik. - . 149. |
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sabariah mohamed salleh, hasrul hashim. (2023). misinformasi, disinformasi dan malinformasi. - . 9-17. |
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liang bianyi, hasrul hashim, abdul latiff ahmad. (2023). the dynamic role of visual arts in malaysian chinese films: a study of cultural representation and knowledge transfer within film culture. - art and education. 80-95. |
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hasrul hashim, nurul akqmie badrul hisham, sabariah mohamed salleh. (2022). modul pembelajaran literasi media & informasi. - . 1-110. |
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hasrul hashim. (2022). modul pembelajaran literasi media & informasi. - . 70-78. |
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abdulhamid badru, hasrul hashim, r.m adisa. (2022). evaluation of factors influencing audience perception of nollywood movies. - jurnal komunikasi: malaysian journal of communication. 198-214. |
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muhammad zafran anas ahmad nor khushairi, hasrul hashim, nurul akqmie badrul hisham. (2022). analisis estetika penerbitan kandungan kreatif video media sosial : kajian terhadap instagram khairulaming. - jurnal komunikasi : malaysian journal of communication. 166-183. |
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muhammad syakir ahmad sazali, hasrul hashim. (2022). lengai - pesanan khidmat awam. - . 0. |
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hasrul hashim. (2021). techno-creativity: the implementation of dvfx as creative support tools among filmmakers in malaysia, india & australia. - jurnal komunikasi : malaysian journal of communcation. 196-208. |
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hasrul hashim. (2021). teori kepengarangan. - jilid 2. 72-87. |
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hasrul hashim, arina anis azlan, norhafizah abu hasan, ahmad tarmizi abdul ghani. (2021). micro teaching modul 4 spppt ukm. - . 1. |
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hasrul hashim, arina anis azlan, ahmad tarmizi abdul ghani, norhafizah abu hasan. (2021). kerangka rancangan pengajaran. - . 1-13. |
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hasrul hashim; mohd azul mohamad salleh. (2021). analisis strategi komunikasi penerbitan pesanan khidmat awam (pka) pandemik covid19. - jurnal komunikasi: malaysian journal of communication. 88-103. |
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hasrul hashim. (2020). kesan khas visual (dvfx) dan pembangunan industri kreatif: analisis perbandingan malaysia dan australia. - e-simposium kebudayaan indonesia-malaysia (skimxvi), perangkuman dan penyisihan sosial dalam revolusi industri ke-4. 1-6. |
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hasrul hashim. (2020). digital visual effects (dvfx): comparative iconography analysis in malaysian, indian and australian award-winning movies. - jurnal komunikasi: malaysian journal of communication. 17-32. |
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emma mohamad, jen sern tham, suffian hadi ayub, mohammad rezal hamzah, hasrul hashim, arina anis azlan. (2020). relationship between covid-19 information sources and attitudes in battling the pandemic among the malaysian public: cross-sectional survey study. - journal of medical internet research. 1-13. |
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hasrul hashim. (2019). narrative techno-enhancement: the impact of the digital visual effects (dvfx) in creative narrative performance. - jurnal komunikasi. 17-28. |
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hasrul hashim. (2019). dvfx and modernization of technology: audience's changing taste in the 21st century. - malaysian journal of communication. 182-195. |
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wm wan amizah, normah mustaffa, hasrul hashim & muhammad adnan pitchan. (2018). profil dan tabiat penontonan filem dalam kalangan remaja di lembah kelang, malaysia. - symposium on culture and cooperation between indonesia-malaysia 2017 (skim xv 2017). . |
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mohd nor shahizan ali, normah mustaffa & hasrul hashim. (2018). eksperimen. - . 37-50. |
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mohd. nor shahizan ali, hasrul hashim, normah mustaffa. (2018). etika dalam membina makna melalui teknik naratif filem dokumentari sejarah. - . 79-88. |
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hasrul hashim, mohd. nor shahizan ali, mat pauzi abd. rahman. (2018). tapisan kendiri vs kawalan kendiri: etika individualisme dalam persekitaran dunia media baharu. - . 25-32. |
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abdul latiff ahmad, emma mirza wati mohamad, sabariah mohamed salleh, hasrul hashim, arina anis azlan, mustaqim abu, muhammad yusof hamzah.. (2018). strategies towards the development and incorporation of mooc into media and communication programs: the universiti kebangsaan malaysia experience.. - open learning conference. . |
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abdul latiff ahmad, emma mirza wati mohamad, sabariah mohd salleh , arina anis azlan, mohd yusof hamzah , mustaqim abu , hasrul hashim. (2018). strategies towards the development and incorporation of mooc into media and communication programs. - the open learning conference 2018. . |
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abdul latiff ahmad , emma mirza wati mohamad , sabariah mohamed salleh , mustaqim abu , mohammad yusof hamzah , arina anis azlan & hasrul hashim. (2018). strategies towards the development and incorporation of mooc into media and communication courses: the universiti kebangsaan malaysia experience.. - strategies towards the development and incorporation of mooc into media and communication courses: the universiti kebangsaan malaysia experience.. . |
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hasrul hashim, bahiyah omar. (2018). interaktiviti dan portal tv: perbandingan kepuasan khalayak remaja. - . 1-23. |
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hazita azman, ravichandran vengadasamy, abd hair abdullah, azima abdul manat, jamilah mustafa. abdul latiff ahmad, maimon abdullah, khatijah hussin, hasrul hashim, mohd nor shahizan ali, suhana saad, siti hamin stapa, moh helmi abd rahim, mohd yusof abdul. (2017). green rose. - fakulti sains sosial dan kemanusiaan, ukm. 46-47. |
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mohd azul mohamad salleh, ali salman, mohd nor shahizan ali, hasrul hashim. (2016). the importance of usability features in enhancing online communication satisfaction. - malaysian journal of communication. 519-531. |
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hasrul hashim & sabariah mohamed salleh. (2016). filem pendek - hop3. - . . |
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sabariah mohamed salleh, emma mohamad, abdul latiff ahmad & hasrul hashim. (2016). new approaches in teaching and learning news and feature writing. - . 187-195. |
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emma mohammad, sabariah mohammed salleh, abdul latiff ahmad & hasrul hashim. (2016). e.s.a.h productions edutainment approach in flipped learning. - impact: research & innovation. 11. |
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a.hazita , a.buang, s.a.sharifah mastura, m.jamilah, a.maimon, a. abdul hair, m.mastura, s.siti hamin, r.vengadasamy, h.khatijah, a.mohd yusof, s.suhana, a.m. azima, a.r. mohd helmi, a.abdul latiff, h.hasrul, a.mohd nor shahizan, p.latiffah &[two others. (2015). nipping vulnerability in the bud environmental literacy of malaysian children and the imperative of the green rose project. - . 201-218. |
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a.hazita, a.buang, s.a. sharifah mastura, m.jamilah, a. maimon, a. abdul hair, m.mahmud, s.siti hamin, r.vengadasamy, h.khatijah, a. mohd yusof, s.suhana, a.m.azima, a.r. mohd helmi [and (six) others]. (2015). a nipping vulnerability in the bud: environmental literacy of malaysian children and the imperative of the green rose project. - . Chapter 9 :210-218. |
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hasrul hashim. (2015). naratologi persembahan estatik di dalam penerbitan filem pendek bukan konvensional berunsur islam. - . Bab 2 : 11-19. |
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hasrul hashim, mohd azul mohamad salleh & emma mohamad. (2015). analisis penggunaan kesan khas visual digital (dvfx) terhadap genre dan naratologi filem pendek. - jurnal komunikasi - malaysian journal of communication. -. |
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emma mohamad nur afiqah mohd haniff sabariah mohamed salleh abdul latiff ahmad hasrul hashim. (2015). media dan literasi kesihatan: pemilihan susu tumbesaran kanak-kanak dalam kalangan ibu. - jurnal komunikasi - malaysian journal of communication. -. |
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mohd azul moahamad salleh, hasrul hashim, ali salman and mohd nor shahizan ali. (2015). the importance of usability features in enhancing online communication satisfaction. - international conference on media and communication. . |
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hasrul bin hashim, mohd. helmi bin abd. rahim, badrul redzuan bin abu hassan, normah bt. mustaffa, sabariah binti mohamed salleh, mohd nor shahizan bin ali. (2015). reka bentuk semula multimodaliti melalui hubungan perseiringan idea dalam proses naratif dengan hasil akhir penerbitan produksi audio visual. - . . |
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emma mohamad, sabariah mohamed salleh, hasrul hashim, abdul latiff ahmad. (2015). inisiatif flipped learning mention: ontologi dan epistemologi. - . . |
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sabariah mohamed salleh, hasrul hashim, emma mohamad, abdul latiff ahmad. (2015). video inisiatif flipped learning mention: misteri kampung pisang. - . . |
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sabariah mohamed salleh, hasrul hashim, emma mohamad, abdul latiff ahmad. (2015). video inisiatif flipped learning mention: tips-tips temuramah. - . . |
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abdul latiff ahmad,hasrul hashim. (2015). video tips pitching minggu mesra mahasiswa ukm (fssk). - . . |
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hasrul hashim , abdul latiff ahmad, yusof hamzah, rosli robai. (2015). hey fssk (onboarding video fssk kepada pelajar prasiswazah baru 2015). - . . |
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abdul latiff ahmad , hasrul hashim, yusof hamzah, rosli rabai. (2015). video ikon fssk. - . . |
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hasrul hashim. (2015). filem pendek -tiga (48 hour film project 2015). - . . |
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hashim h., aziz j., ibrahim f.. (2014). film and the technology revolution: perceptions on the use of cgi from the aesthetic and creative aspects [filem dan revolusi teknologi: persepsi penggunaan cgi dari aspek estetik & kreativiti]. - jurnal komunikasi: malaysian journal of communication. 95 - 106. |
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abdul latiff ahmad, nur zalila md zamri, ali salman, emma mirza wati mohamed, hasrul hashim. (2014). isu-isu dan masalah adaptasi antarabudaya dalam kalangan pelajar malaysia di united kingdom dan australia. - e-bangi: journal of social sciences and humanities. 162-171. |
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jamaluddin bin aziz, hasrul hashim, faridah ibrahim. (2014). malaysian film industry in transformation: challenges and potential. - jurnal komunikasi:malaysian journal of communication. 37-51. |
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hasrul hashim, jamaluddin aziz. faridah ibrahim. (2014). filem & revolusi teknologi : persepsi penggunaan cgi dari aspek estetik dan kreativiti. - jurnal komunikasi: malaysian journal of communication. 95-106. |
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hasrul hashim, sabariah mohamad salleh, normah mustaffa, badrul redzuan abu hassan, mohd. nor shahizan ali, mohd helmi abd. rahim. (2014). the juxtaposition relationship between the narrative process and the final product of an audio visual production. - international journal of multidisciplinary thought. 4(1) : 347-352. |
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hazita bt. azman, maimon @ maimoon binti abdullah, samiah bt. kadri, anizan bt. isahak, mohd. helmi bin abd. rahim, mohd. yusof bin abdullah, hasrul hashim, sharifah mastura bt. syed abdullah, et. al.. (2014). projek sekolah hijau green rose ukm-pintar. - . . |
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mohd. nor shahizan ali, latiffah pawanteh, normah mustaffa, hasrul hashim & abdul latiff ahmad. (2013). new audience message absorption via audio visual technology. - asian social science. 9(8):107-115. |
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mohd. nor shahizan ali, mat pauzi abd. rahman, ali salman, mohd. azul mohammad salleh, hasrul hashim. (2013). understanding visual metaphor the importance of documentary historiography in audience reading. - journal of asian pacific communication. 23(2):252-261. |
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hazita azman. sh. mastura syed abdullah, mastura mahmud, maimon abdullah, abd. hair awang, khatijah hussin, siti hamin stapa, jamilah mustafa, latiffah pawanteh, azima abd manaf, suhana saad...et. al.. (2012). program sekolah hijau-green rose : panduan manual latihan. - . 92. |
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mohd. nor shahizan ali, hasrul hashim, novel lyndon. (2012). (re)defining new audience message absorbs via audio visual technology meaning making components. - humanities and social sciences review. 1(4):451-461. |
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mohd. nor shahizan ali, hasrul hashim, sabariah mohamed salleh, jamaluddin aziz, novel lyndon. (2012). dokumentari the kinta story (1949): representasi dan konstruksi citra warisan di sebalik teknik penerbitan filem dokumentari sejarah. - geografia online malaysian journal of society and space. 8(8):149-157. |
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mohd. nor shahizan ali, mat pauzi abd rahman, hasrul hashim, normah mustaffa, mus chairil samani. (2012). freedom of photography - the malaysian scenario: a vital element of press freedom. - asian social science. 8(5):38-45. |
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jamaluddin aziz, faridah ibrahim, fuziah kartini hassan basri, hasrul hashim. (2012). penyelidikan filem cereka tempatan: kualiti, kreativiti dan potensi. - . . |
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mohd. nor shahizan ali, hasrul hashim, latiffah pawanteh, abdul latiff ahmad, normah mustaffa. (2012). pertandingan poster penyelidikan fssk 2012. - pembinaan model khalayak pasca moden dalam persekitaran media baru. . |
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hasrul hashim, mohd. nor shahizan ali. (2012). logo malam anugerah gemilang fssk. - . . |
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hasrul hashim. (2012). mention ukm - optimis lahir graduan cemerlang. - mediaglam - online magazine. . |
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novel lundon, teoh koi hong, mohd nor shahizan ali, mohammad yusof hamzah, hasrul hashim. (2012). skrip video pendidikan travelog pos iskandar. - . . |
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mohd. nor shahizan ali, hasrul hashim & mus chairil samani. (2011). analisis naratif filem dokumentari the kinta story (1949). - jurnal komunikasi. 27(2):183-202. |
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fuziah kartini hassan basri |
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emma mirza wati mohamad dan hasrul hashim. (2011). negotiating risk: women responses to infant feeding issues in the malaysian media. - jurnal komunikasi. 27(2):1-27. |
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h.m.rusyda, z.m.lukman, n.subhi, sheau tsuey chong, a.abdul latiff, h.hasrul & w.m.wan amizah. (2011). coping with difficulties:social inequality and stigmatization on single mothers with low income household. - pertanika journal of social science and humanities. 19(S):147-155. |
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hasrul hashim, dr. bahiyah omar. (2011). transformasi penyiaran televisyen melalui internet: kajian perhubungan kepuasan terhadap pengguna remaja. - jurnal komunikasi, malaysian journal of communication. 27(1) :146-169. |
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hasrul hashim & bahiyah omar. (2011). interaktiviti dan portal tv : perbandingan kepuasan penggunaan antara portal stesen rtm dan tv3 dalam kalangan remaja.. - persidangan antarabangsa media & komunikasi (mention 2011). . |