nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman.  (2023).  dinamika penyelidikan: menggagas pendekatan multidisiplin.  - .  16. 

hamizah abd hamid, robert j. pidduck, alexander newman, abu hanifah ayob, farhana sidek.  (2023).  intercultural resource arbitrageurs: a review and extension of the literature on transnational entrepreneurs.  - journal of business research.  1-14. 

nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman.  (2023).  the development of kansei-based work events scale.  - the south east asian journal of management.  75-97. 

zafir khan mohamed makhbul, abu hanifah ayob & janette m @ nur atiqah abdullah.  (2023).  pembentukan model asas prestasi keselamatan pekerja dalam organisasi.  - .  1-22. 

hamizah binti abd hamid;ruzita binti abdul rahim;abu hanifah bin ayob;kew si roei;tee lain tze.  (2023).  developing a model of understanding image-identity of palm oil in malaysia .  - .  . 

hamizah binti abd hamid;farhana binti sidek;abu hanifah bin ayob.  (2023).  towards a model of transnational entrepreneurship.  - .  . 

hamizah binti abd hamid;zizah binti che senik;farhana binti sidek;abu hanifah bin ayob;nur sa`adah binti muhamad;teng huei chun.  (2023).  a context-sensitive model of transnational entrepreneurship for malaysian transnational entrepreneurs .  - .  . 

abu hanifah bin ayob;wan mohd hirwani bin wan hussain;hamizah binti abd hamid.  (2023).  kajian kelestarian perusahaan sosial di malaysia: perspektif pasca pandemik covid-19.  - .  . 

abu hanifah ayob, hazrul izuan shahiri, hamizah abd hamid.  (2023).  religiosity, government favoritism, and entrepreneurial intention: empirical evidence among university students in malaysia.  - jurnal pengurusan.  1-13. 

nor asiah omar, nadzirah rosli, syed shah alam, abu hanifah ayob, muhamad azrin nazri.  (2023).  the structural relationship among students perceptions of sales-related skills, sales careers, and views of others and the intention to pursue sales careers in malaysia: the mediating effect of feelings towards selling.  - jurnal pengurusan.  1-14. 

syed shah alam, mohammad masukujjaman, md shohel sayeed, nor asiah omar, abu hanifah ayob, wan mohd hirwani wan hussain.  (2023).  modeling consumers usage intention of augmented reality in online buying context: empirical setting with measurement development.  - journal of global marketing.  1-24. 

nor liza abdullah, mohd hasimi yaacob, wye chung khain, shifa mohd nor, abu hanifah ayob, hazrul izuan shahiri.  (2023).  program mutiara fep: pembangunan holistik pelajar menerusi keterlibatan dan 52 penilaian berterusan.  - kongres dan pertandingan inovasi dalam pengajaran dan pembelajaran (knovasi) 2023 - inovasi idea dalam pendidikan tanpa sempadan.  52-54. 

nor hafizah ibrahim, zafir khan mohamed makhbul,abu hanifah ayob,anitawati mohd lokman.  (2023).  systematic literature review: affective experiences as a predictor of counterproductive work behaviour.  - international journal of professional business review.  1-30. 

mohd sharif mohamad, zafir khan mohamed makhbul, abu hanifah ayob, mohd helmi ali.  (2023).  intention to quit as mediator in occupational stress and burnout relationship.  - international journal of professional business review.  1-23. 

abu h. ayob, joan freixanet, hazrul shahiri.  (2023).  innovation, trade barriers and exports: evidence from manufacturing firms in asean countries.  - journal of asia business studies.  203-223. 

nor liza abdullah, mohd hasimi yaacob, wye chung khain, shifa mohd nor, abu hanifah ayob, hazrul izuan shahiri.  (2023).  program mutiara fep pembangunan holistik pelajar menerusi keterlibatan dan penilaian berterusan.  - kongres dan pertandingan inovasi dalam pengajaran dan pembelajaran (knovasi) 2023.  52-54. 

nor liza abdullah, mohd hasimi yaacob, wye chung khain, shifa mohd nor, abu hanifah ayob, hazrul izuan shahiri.  (2023).  program mutiara fep pembangunan holistik pelajar menerusi keterlibatan dan penilaian berterusan.  - kongres dan pertandingan inovasi dalam pengajaran dan pembelajaran (knovasi) 2023.  52-54. 

rico saktiawan jang jaya, abu hanifah ayob, zafir khan mohamed makhbul, wan mohd hirwani wan hussain.  (2023).  a systematic literature review of individual predictors on internet entrepreneurial ventures among academics.  - jurnal pengurusan.  1-15. 

mohd fahmy ishak, wan mohd hirwani wan hussain, abu hanifah ayob, alya geogiana buja, rabiah ahmad.  (2022).  the used of utaut model in initial coin offerings: a conceptual paper.  - international journal of academic research in business and social sciences.  748-760. 

farhana sidek, rosmah mat isa, abu hanifah ayob.  (2022).  world scientific encyclopedia of business sustainability, ethics and entrepreneurship. volume3: spirituality, entrepreneurship and social change.  - .  18. 

abu hanifa ayob , zulaiha ali othman, sabrina tiun, zurina muda.  (2022).  understanding female entrepreneurs across the globe: a data mining approach.  - laporan teknik ftsm.  1-10. 

hairunnizam bin wahid;mohd azlan shah bin zaidi;mustazar bin mansur;shahida binti shahimi;abu hanifah bin ayob.  (2022).  pembangunan model modal kerohanian: kajian ke atas isi rumah mudah terjejas .  - .  . 

zizah binti che senik;rosmah bt. mat isa;rasidah binti arshad;abu hanifah bin ayob;siti ngayesah binti ab. hamid;nur sa`adah binti muhamad.  (2022).  developing a model on brand communication strategy for sustainable malaysian palm oil industry.  - .  . 

abu hanifah bin ayob;shamshubaridah bt. ramlee;zizah binti che senik;mohd helmi bin ali.  (2022).  modelling integrated multi-level determinants of student entrepreneurship .  - .  . 

mohd fahmy ishak, wan mohd hirwani wan hussain, abu hanifah ayob, alya geogiana buja, rabiah ahmad.  (2022).  the impact of covid-19 towards the business landscape in cryptocurrency transaction.  - international journal of academic research in business and social sciences.  464-476. 

nor asiah binti omar;azhar bin ahmad;abu hanifah bin ayob;noor hasni binti juhdi.  (2022).  dynamic analysis of human computer interaction and digital assistance features for digital transformation strategy of crowdfunding in malaysia.  - .  . 

abu h. ayob, nor asiah omar, zafir mohamed makhbul, taslima jannat.  (2022).  diversity, culture, and membership in social organisations.  - international journal of happiness and development.  91-106. 

abu hanifah ayob, wan mohd hirwani wan hussain, mohammad zulhafiy zol bahari.  (2022).  kelestarian perusahaan sosial di malaysia pasca pandemik covid-19.  - .  1-15. 

nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, mitsuo nagamachi, anitawati mohd lokman.  (2022).  conceptualising kansei in affective work events counterproductive work behaviour model.  - 9th kansei engineering and emotion research conference (keer2022).  171-182. 

nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman.  (2022).  systematic literature review: affective state as a predictor of counterproductive work behaviour.  - 9th kansei engineering and emotion research conference (keer2022).  621-632. 

abu h. ayob, shifa mohd nor.  (2022).  individual religiosity and career choice: does cultural religiosity moderate the relationship?.  - cross-cultural research.  323-344. 

abu h ayob, hamizah abd hamid, farhana sidek.  (2022).  individual values and career choice: does cultural context condition the relationship?.  - analyses of social issues and public policy.  560-581. 

siti daleela mohd wahid, abu hanifah ayob, wan mohd hirwani wan hussain.  (2022).  examining the antecedents of social entrepreneurship intention: an empirical evidence from malaysia.  - international journal of business and globalisation.  488-507. 

abu h ayob, siti daleela mohd wahid, nor asiah omar.  (2022).  does personality influence the frequency of online purchase behavior?.  - international journal of online marketing.  1-15. 

abu h. ayob, noor azuddin yakob, roslan jaafar.  (2021).  e-commerce adoption in asean: testing on individual and country-level drivers.  - international journal of business environment.  18-36. 

abu h. ayob, balqis fatanah md musadek, wan mohd hirwani wan hussain.  (2021).  measuring the effectiveness of e-government in malaysia: does information literacy matter?.  - international journal of sustainable society.  1-15. 

zizah che senik, ridzuan md sham, rosmah mat isa, rasidah arshad, abu hanifah ayob, siti ngayesah ab. hamid, nur sa`adah muhamad, fauziah arshad.  (2021).  laporan kemajuan 1 ep-2019-051: developing a model on brand communication strategy for sustainable malaysian palm oil industry.  - .  1-13. 

yuhanis mohamed noor, abu hanifah ayob.  (2021).  the challenges and strategies in sustaining a business among young entrepreneurs in malaysia.  - academy of entrepreneurship journal.  1-12. 

abu hanifah ayob, shifa mohd nor.  (2021).  religiosity and career choice: a cross-country and religion analysis.  - international management & accounting conference (imac) 10.  192-193. 

abu h. ayob.  (2021).  institutions and student entrepreneurship: the effects of economic conditions, culture and education.  - educational studies.  661-679. 

abu h ayob.  (2021).  e commerce adoption in asean: who and where?.  - future business journal.  1-11. 

abu h. ayob.  (2021).  entrepreneurship education, institutions and student entrepreneurship: a cross-country analysis.  - compare: a journal of comparative and international education.  745-763. 

abu hanifah ayob, hazrul shahiri, hamizah abd hamid.  (2021).  personality and motives for self-employment.  - 21st malaysia-indonesia international conference on economics, management and accounting.  163. 

wan mohd hirwani wan hussain, siti daleela mohd wahid, abu hanifah ayob, mohammad naim ismail.  (2021).  trait emotional intelligence and social entrepreneurial intentions: multi mediators analysis.  - journal of sustainability science and management.  292-314. 

ugur choban, noor azuan hashim, abu hanifah ayob.  (2021).  managerial ties of smes and performance in a transition economy: in the case of kazakhstan.  - 21st malaysia-indonesia international conference on economics, management and accounting.  161. 

siti daleela mohd wahid, annuar aswan mohd noor, muhammad fareed, wan mohd hirwani wan hussain, abu hanifah ayob.  (2021).  enriching student's social entrepreneurship: intention: a measurement model.  - academy of entrepreneurship journal.  1-13. 

abu hanifah ayob, zafir khan mohamed makhbul.  (2020).  the effect of personality traits on collaborative consumption participation.  - geografia-malaysian journal of society and space.  205-214. 

farhana sidek, rosmah mat isa, abu hanifah ayob.  (2020).  spirituality and entrepreneurship: a muslim viewpoint.  - .  0. 

abu hanifah ayob, abrar ali saiyed.  (2020).  islam, institutions and entrepreneurship: evidence from muslim populations across nations.  - international journal of islamic and middle eastern finance and management.  635-653. 

zafir mohd makhbul, nor liza abdullah, fazilah mohamad hasun.  (2020).  impak covid-19 terhadap insan.  - .  14. 

abu h. ayob.  (2020).  diversity, institutions and entrepreneurship.  - journal for international business and entrepreneurship development.  298-315. 

abu h. ayob.  (2020).  an exploratory study of societal values in social participation across nations.  - the social science journal.  310-325. 

muhamad azrin nazri, nor asiah omar, aini aman, abu hanifah ayob, nur ainna ramli.  (2020).  corporate social responsibility and business performance in takaful agencies: the moderating role of objective environment.  - sustainability.  1-18. 

aisyah abdul rahman, abu hanifah ayob, mohd helmi ali, nor asiah omar, rasidah arshad, azlina ahmad, nor liza abdullah, rosmah mat isa, sofiah md. auzair, zafir khan mohamed makhbul, arif mohd sham muhamad asri abd ghani.  (2019).  jurnal pengurusan.  - jurnal pengurusan.  1-190. 

wan mohd hirwani bin wan hussain;rosilah binti hassan;mohd nizam bin ab rahman;abu hanifah bin ayob;nasuha binti nordin;sufian bin jusoh.  (2019).  innovation management software (ims) – analyzing outcome innovation from ukm.  - .  1-6. 

abu h. ayob, wan mohd hirwani wan hussain.  (2019).  religion and social entrepreneurship: a cross-country analysis.  - international journal of business and management science.  467-479. 

abu hanifah ayob.  (2019).  kosmo.  - menyahut cabaran menjadi pekerja gig.  21. 

abu hanifah ayob.  (2019).  privasi data selamat atau terdedah?.  - berita harian.  . 

siti daleela mohd wahid, abu hanifah ayob, wan mohd hirwani wan hussain.  (2019).  twinkle twinkle little star how subjective norm mediates so far? formation of social entrepreneurship intention in malaysia.  - international journal of engineering and advanced technology.  101-107. 

aisyah abdul rahman, abu hanifah ayob, mohd helmi ali, nor asiah omar, rasidah arshad, azlina ahmad, norliza abdullah, rosmah mat isa, sofiah md auzair, zafir khan mohamed makhbul, arif mohd sham, muhammad asri abd ghani.  (2019).  jurnal pengurusan.  - jurnal pengurusan.  1-169. 

abu h ayob.  (2018).  macro determinants of student entrepreneurship evidence from global university entrepreneurial spirit students survey.  - international council for small business 2018 congress proceedings.  . 

siti daleela mohd wahid, abu hanifah ayob, wan mohd hirwani wan hussain.  (2018).  the formation of community heroes in malaysia: an extended theory of planned behavior.  - international journal of business and management science.  . 

s. d. m. wahid, abu h ayob, wan mohd hirwani wan hussain, s ismail.  (2018).  social entrepreneurship intention: from literature review to conceptual framework.  - journal of fundamental and applied sciences.  . 

abu h ayob.  (2018).  societal conditions for social participation: a cross-country analysis.  - proceedings of the 3rd chrest international conference 2018.  . 

abu h & zizah che senik.  (2018).  diversity, institutions and social organisations.  - proceeding: international conference on business, humanities and education 2018.  50-55. 

zaleha yazid, md daud ismail, siti noor kamaliah, abu hanifah ayob, kew si roei, mohd nasir mohd saukani, mohd rashan shah robuan..  (2018).  garis panduan permohonan universiti luar untuk mengadakan seminar/bengkel di fakulti ekonomi dan pengurusan, ukm.  - .  1-3. 

zaleha yazid, md daud ismail, siti noor kamaliah, abu hanifah ayob, kew si roei, mohd nasir mohd saukani, mohd rashan shah robuan..  (2018).  garis panduan penerimaan lawatan antarabangsa fakulti ekonomi dan pengurusan, ukm.  - .  1-2. 

abu h. ayob, mohd helmi ali.  (2018).  fractionalizations, macro determinants and entrepreneurial entry.  - international conference on economy, entrepreneurship and humanities (iceeh 2018).  95-102. 

abu h ayob.  (2018).  diversity, trust and social entrepreneurship.  - journal of social entrepreneurship.  1-12. 

abu hanifah ayob.  (2018).  kepelbagaian, budaya dan keahlian dalam organisasi sosial.  - impak oktober 2018.  . 

abu hanifah ayob.  (2018).  revolutionising sustainable management and governance for industry 4.0.  - proceedings of the 9th international management and accounting conference.  . 

abu hanifah ayob.  (2018).  fractionalizations, macro determinants and entrepreneurial entry.  - proceedings of the 9th international management and accounting conference.  . 

abu hanifah bin ayob;zizah binti che senik;nor asiah binti omar.  (2018).  product strategies in export ventures: an empirical investigation among sme`s in malaysia.  - .  . 

siti daleela mohd wahid, wan mohd hirwani wan hussain & abu hanifah ayob.  (2018).  seique formation for community hero.  - international conference on islamic invention and innovation.  . 

sharareh shahidi hamedani, mohd helmi ali, fazli idris & abu hanifah ayob.  (2018).  exploring internal services quality influence on job performance.  - the 19th malaysia indonesia international conference on economics, management and accounting.  . 

siti daleela mohd wahid, wan mohd hirwani wan hussain, abu hanifah ayob.  (2018).  the growing trend of social entrepreneurship among malaysian undergraduate students.  - international journal of academic research in business and social sciences.  1034-1046. 

siti daleela binti mohd wahid, abu hanifah ayob & wan mohd hirwani wan hussain.  (2017).  understanding social entrepreneurship intention in malaysia.  - proceeding of business management frontiers.  99-105. 

abu h ayob, léo-paul dana.  (2017).  product strategies for export ventures: an empirical investigation among smes in an emerging economy.  - jurnal pengurusan.  25-33. 

abu h ayob, hazrul izuan shahiri, mohd hasimi yaacob.  (2016).  kesan program promosi terhadap aktiviti eksport syarikat kecil dan sederhana di malaysia: satu pendekatan ekonometrik.  - jurnal pengurusan.  1-15. 

abu h ayob, wan mohd hirwani wan hussain.  (2016).  buying local or imported goods? profiling non-income consumers in developing countries.  - international review of management and marketing.  688-695. 

abu h ayob, jonathan a morell.  (2016).  the historical path of evaluation as reflected in the content of evaluation and program planning.  - evaluation of program planning.  20-27. 

zizah che senik, ridzuan md sham, ratana jabir, shifa mohd nor & abu hanifah ayob.  (2015).  globalization of engineer-entrepreneurs: international entrepreneurship orientations perspective.  - feiic-international conference on engineering education and research 2015.  318-324. 

abu h ayob.  (2015).  export strategies for smes: active or reactive move?.  - the 16th malaysia-indonesia international conference on economics, management and accounting.  266. 

abu h ayob, zizah che senik.  (2015).  the impact of financial risks and resources on export intention: evidence among smes in an emerging economy.  - 8th annual conference of the euromed academy of business.  1944-1950. 

abu h ayob, zizah che senik.  (2015).  the role of competitive strategies on export market selection by smes in an emerging economy.  - international journal of business and globalisation.  208-225. 

abu h ayob, shamshubaridah ramlee, aisyah abdul rahman.  (2015).  financial factors and export behavior of small and medium-sized enterprises in an emerging economy.  - journal of international entrepreneurship.  49-66. 

abu h ayob, sveinn vidar gudmundsson, mohd hasimi yaacob.  (2015).  financial influences on export status of small and medium-sized enterprises in an emerging economy.  - international journal of entrepreneurship and small business.  433-454. 

zizah che senik, rosmah mat isa, ridzuan md sham, abu h ayob.  (2014).  a model for understanding smes internationalization in emerging economies.  - jurnal pengurusan.  25-42. 

zizah che senik, ridzuan md sham, abu hanifah ayob.  (2014).  internal factors, network linkages, and competitive internationalization: the case of agro smes.  - proceeding of annual tokyo business research conference / waseda university, japan.  15. 

abu hanifah ayob, leo paul dana.  (2014).  meneroka minat eksport syarikat kecil dan sederhana tempatan: jenis produk yang ingin dipasarkan.  - impak.  . 

abu h. ayob, joan freixanet.  (2014).  insights into public export promotion programs in an emerging economy: the case of malaysian smes.  - evaluation and program planning.  46:38-46.