kaukab abid azhar, che aniza che wel, siti ngayesah sb.hamid.  (2026).  influencer effect: a systematic review of parasocial relationships with social media influencers.  - international journal of management studies.  105 - 131. 

omar munther nusir, che aniza che wel, siti ngayesah ab hamid.  (2026).  when ai conversations become advertising data: algorithmic trust, privacy calculus, and purchase intention in genai-personalized social commerce.  - journal of theoretical and applied electronic commerce research.  1 - 31. 

omar munther nusir, che aniza che wel, siti ngayesah ab hamid .  (2026).  mapping the knowledge structure of buy now, pay later research: a bibliometric science mapping review and focused behavioral synthesis.  - journal of risk and financial management .  1 - 48. 

kexin su, siti ngayesah ab. hamid.  (2026).  consumer culpability and boycott in china’s fast fashion industry: the mediating role of consumer perceived ethicality and the moderating effect of perceived benefits.  - jurnal pengurusan.  1 - 14. 

juan li, siti ngayesah ab hamid.  (2026).  conceptualizing live streamers’ personal brand identity in live-streaming commerce: a qualitative study.  - journal of theoretical and applied electronic commerce research.  1 - 28. 

aisyah binti abdul rahman ,syajarul imna binti mohd amin ,siti ngayesah binti ab hamid .  (2026).  factors affecting islamic unit trust investment intentions: the moderating effect of fintech self-efficacy.  - .  . 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2026).  antecedents of parasocial relationship and their association with brand attitudes in youtube influencer marketing: a balance theory perspective .  - contemporary management research.  327 - 350. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2026).  parasocial relationship with social media influencer: a bibliometric review using r.  - journal of organisational studies and innovation.  101 - 125. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab. hamid.  (2026).  when comparison becomes consumption: influencer culture, materialism and financial stress.  - journal of cultural marketing strategy.  126 - 141. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab. hamid.  (2025).  the test of time: a longitudinal study of parasocial relationships with social media influencers .  - international journal of innovative research and scientific studies.  757 - 768. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2025).  trash talk: how malaysian zero waste influencers shape sustainable habits.  - paperasia.  9 - 21. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid, nayab iqbal.  (2025).  “students play, teachers pray—it’s gamification in action!” exploring perceptions of gamification in marketing education.  - asr chiang mai university journal of social sciences and humanities.  1 - 26. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2025).  'they post, i scroll, i envy, i buy'—how social media influencers shape materialistic values and consumer behavior among young adults in malaysia.  - journal of theoretical and applied electronic commerce research.  1 - 22. 

qianwen liu, lokhmand hakim osman, zhongxing lian, che aniza che wel, siti ngayesah ab. hamid.  (2025).  from perception to purchase: how ai literacy shapes consumer decision in ai-generated sponsored vlogs products and services.  - theoretical and applied electronic commerce research.  1 - 31. 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin, noor aziah abdullah, ahmad el muhammady, farah aida ahmad nadzri, muhammad rashidibin wahab, liew siew leong.  (2025).  kajian penubuhan prison incorporated.  - .  . 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin. noor aziah ti abdullah, ahmad el-muhammady, farah aida ahmad nadzri, muhammad rashidi wahab, liew sien long.  (2025).  kajian penubuhan prison incorporated.  - .  . 

aishath lahath, nor asiah omar, siti ngayesah ab. hamid, taslima jannat, abu hanifah ayob, syed shah alam, muhamad azrin nazri.  (2025).  the influence of the big five personality traits on impulse buying and wasting of palm oil-based foods.  - discover sustainability.  1 - 24. 

che aniza che wel, kaukab abid azhar, siti ngyesah ab.hamid.  (2025).  “you really think this can be a career?” an interpretative phenomenological analysis of career transitions from traditional work to becoming a social media influencer: a malaysian perspective.  - agba's 2025 book of abstracts.  87 - 88. 

jingyi deng, che aniza che wel, siti ngayesah ab.hamid.  (2025).  understanding customer emotions in double deviation: a prisma-based systematic review.  - abga's 2025 books of abstracts.  91 - 92. 

siti ngayesah ab.hamid, che aniza che wel, roshayati abdul hamid.  (2025).  would controversial advertising leads to boycott? a malaysian perspective.  - agba's 2025 books of abstracts.  92 - 93. 

aishah nadirah mohamed alauddin, che aniza che wel, siti ngayesah ab. hamid. hafizah omar zaki.  (2025).  fan engagement dimensions and their impact on stadium attendance: conceptual framework.  - agba's 2025 books of abstracts.  94 - 95. 

su kexin, siti ngayesah ab. hamid, che aniza che wel.  (2025).  understanding consumer responses to corporate social irresponsibility: a systematic literature review of punitive and non-punitive pathways.  - agba's 2025 books of proceedings.  97 - 98. 

kaubab abid azhar, che aniza che wel, siti ngayesah ab. hamid.  (2025).  social comparison with influencers and the spending spiral: materialism, buying behaviour, and financial stress among malaysian young adults.  - the 16th asian academy of management international conference 2025 .  . 

siti ngayesah ab hamid.  (2025).  pemasaran hijau dan 'greenwashing': realiti dan cabaran.  - majalah insan.  . 

siti ngayesah ab hamid, d. kalaiarasi, aisyah abdul rahman, syajarul imna mohd amin.  (2025).  understanding personal loan repayment intentions: the role of financial literacy, attitudes, norms, and self-efficacy.  - social sciences & humanities open.  1 - 11. 

kexin su, siti ngayesah ab. hamid, che aniza che wel, qiangqiang du.  (2025).  mapping the intellectual landscape of corporate social irresponsibility: a bibliometric review and future research agenda .  - sage open.  1 - 19. 

khaira amalia fachrudin, syajarul imna mohd amin, siti ngayesah ab hamid, siti latifah s, muhammad arif lubis.  (2025).  which utaut elements drive mobile banking adoption in indonesia, despite security and trust concerns?.  - journal of ecohumanism.  682 - 693. 

rehman javaid, siti ngayesah ab hamid.  (2024).  determinants of bank switching intention in malaysia.  - proceeding book of the 23rd miicema 2024 (malaysia-indonesia international conference on economics, management and accounting).  740 - 748. 

omar. m. nusir, che aniza che wel, siti ngayesah ab hamid.  (2024).  the impact of e-marketing on customer satisfaction: the moderating role of service quality in jordanian commercial banks.  - international journal of religion.  1600 - 1608. 

norhazimah che hassan, aisyah abdul-rahman, syajarul imna mohd amin, siti ngayesah ab. hamid.  (2024).  pelaburan unit amanah patuh syariah di malaysia.  - .  . 

kaukab abid azhar, che aniza che wel, siti ngyesah ab hamid.  (2024).  examining loyalty of social media influencers: the effects of self-disclosure and credibility .  - pakistan journal of commerce and social sciences .  358 - 379. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab.hamid.  (2024).  zeroing in: exploring the impact of zero waste influencers on sustainable intentions and practices.  - academy of marketing conference 2024 paper proceeding.  224 - 224. 

syajarul imna binti mohd amin;siti ngayesah binti ab. hamid.  (2024).  kesediaan pembelajaran jarak jauh dalam talian di malaysia ketika pandemik covid-19.  - .  . 

norhazimah che hassan, aisyah abdul-rahman, siti ngayesah ab. hamid & syajarul imna mohd amin.  (2024).  what factors affecting investment decision? the moderating role of fintech self-efficacy.  - plos one.  1-25. 

ahmed abdullah alhamami, noor azuan hashim, roshayati abdul hamid, siti ngayesah ab. hamid.  (2024).  the effect of external social media utilization on business performance of smes in saudi arabia: the mediating role of market orientation.  - cogent business & management.  1-21. 

meri indri hapsari, amin hanif mahmud, sri herianingrum, r. moh qudsi fauzy, siti ngayesah ab. hamid, arka prabaswara, lina mawaddatul masfiyah.  (2024).  antecedents of islamic welfare: productivity, education, and the financial aspect.  - international journal of islamic and middle eastern finance and management.  63-85. 

siti ngayesah binti ab. hamid;che aniza binti che wel;hafizah binti omar zaki.  (2024).  the influence of zakat institutions’ corporate brand image towards the intention to contribute zakat.  - .  . 

siti ngayesah binti ab. hamid;farhana binti sidek;nor asiah binti omar;wye chung khain.  (2024).  forming a sustainable model of consumer’s palm oil-based food consumption, and food waste management among different personality traits and generations in malaysia..  - .  . 

siti aisyah ya’kob, rohaizat baharun, siti ngayesah ab hamid, masilah mohamad.  (2024).  bibliometric assessment and research trends: five decades of brand image.  - jurnal pengurusan.  1 - 15. 

hafizah binti omar zaki;aini binti aman;ruzita binti abdul rahim;siti ngayesah binti ab. hamid.  (2023).  hi-tech jobs creation through advertisement to support the growth of blockchain in malaysia.  - .  . 

norhazimah che hassan, aisyah abdul-rahman, syajarul imna mohd amin, siti ngayesah ab hamid.  (2023).  investment intention and decision making: a systematic lit-erature review and future research agenda.  - sustainability.  2-23. 

roshayati abdul hamid; norhafizah mohd esrakh; siti ngayesah ab hamid.  (2023).  bekerja dari rumah dan prestasi adaptif: autonomi kerja dan kepimpinan rendah hati sebagai penyederhana.  - jurnal pengurusan.  1-15. 

ahmed abdullah alhamami; noor azuan hashim; roshayati abdul hamid; siti ngayesah ab. hamid.  (2023).  the mediating role of marketing innovation between internal social media utilization and business performance of smes in saudi arabia.  - international journal of professional business review.  01-28. 

nurul natasya hasim, kaukab abid azhar, siti ngayesah ab hamid, che aniza che wel.  (2023).  live streaming shopping: effects on purchase intentions among malaysian consumers.  - internationa journal of academic research in business & social sciences.  2946-2956. 

siti ngayesah ab hamid, kaukab abid azhar, hafizah omar zaki.  (2023).  the functional and emotional corporate brand image of zakat institutions in malaysia.  - international journal of zakat and islamic philanthropy.  111-121. 

hafizah binti omar zaki;kamarul baraini binti keliwon;siti ngayesah binti ab. hamid;syaima`binti adznan;suzana binti muhamad said;dahlia fernandez bt mohd farid fernandez;nurul atasha binti jamaludin.  (2023).  pembelian kompulsif atas talian dikalangan pelajar universiti semasa pandemik covid-19: kebaikan atau kecelaruan?.  - .  . 

che aniza che wel, siti ngayesah ab hamid.  (2023).  prinsip pemasaran.  - .  255. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab. hamid.  (2023).  exploring teachers' perceptions on gamification in marketing education.  - academy of marketing conference 2023.  151-152. 

siti ngayesah ab hamid, suharni maulan, wan jamaliah wan jusoh.  (2023).  brand attributes, corporate brand image and customer loyalty of islamic banks in malaysia.  - journal of islamic marketing.  2404-2428. 

che aniza che wel, nur minhalina mohamad yadi, siti ngayesah abdul hamid, nadzirah binti rosli.  (2023).  the influence of streamer's characteristics on consumer purchase intention through life streaming.  - international journal of academic research in business & social sciences.  603-616. 

amelia nur natasha nazeri, shifa mohd nor, aisyah abdul-rahman, mariani abdul-majid, siti ngayesah ab hamid.  (2023).  exploration of a new zakat management system empowered by blockchain technology in malaysia.  - isra international journal of islamic finance.  127-147. 

roshayati abdul hamid, norhafizah mohd esrakh, siti ngayesah ab hamid.  (2023).  bekerja dari rumah dan prestasi adaptif: autonomi kerja dan kepimpinan rendah hati sebagai penyederhana.  - jurnal pengurusan.  1 - 15. 

siti ngayesah ab hamid, hafizah omar zaki.  (2022).  students' readiness, performance, and intention to continue online learning during covid-19 pandemic.  - the international conference on research and practices in science, technology & social sciences (i-crest 2021).  173-182. 

siti ngayesah ab hamid, hafizah omar zaki, zizah che senik.  (2022).  students' satisfaction and intention to continue online learning during the covid-19 pandemic.  - geografia - malaysian journal of society and space.  138-152. 

zizah binti che senik;rosmah bt. mat isa;rasidah binti arshad;abu hanifah bin ayob;siti ngayesah binti ab. hamid;nur sa`adah binti muhamad.  (2022).  developing a model on brand communication strategy for sustainable malaysian palm oil industry.  - .  . 

siti ngayesah ab hamid, nadzirah rosli, roshayati abdul hamid, che aniza che wel.  (2022).  the influence of job characteristics toward intention to pursue sales career mediated by feelings.  - frontiers in psychology.  1-10. 

mohd effendi akib, siti ngayesah ab hamid, roshayati abdul hamid.  (2022).  factors influencing malaysian intention to use e-wallet.  - international journal of academic research in business and social sciences.  1772-1782. 

syajarul imna mohd amin; siti ngayesah ab hamid; nur hannah norhisam.  (2022).  faktor penentu niat penggunaan e-dompet pasca pandemik covid-19 di malaysia: integrasi model utaut dan mat.  - jurnal pengurusan.  1-14. 

norhazimah che hassan, aisyah abdul-rahman, siti ngayesah ab hamid, syajarul imna mohd amin.  (2022).  pengaruh efikasi kendiri fintech terhadap niat melabur dalam unit amanah patuh syariah di malaysia.  - jurnal pengurusan.  1-15. 

siti nurhazirah abu ashari, che aniza che wel, siti ngayesah ab hamid.  (2022).  the role of halal attribute as halal product positioning in determining consumer purchase intention.  - malim: jurnal pengajian umum asia tenggara.  263-275. 

siti ngayesah ab hamid, wan jamaliah wan jusoh, suharni maulan.  (2021).  the influence of spiritual brand attributes towards the corporate brand image of islamic banking institutions in malaysia.  - jurnal pengurusan.  1-12. 

muhamad azrin nazri, nor asiah omar, suhaily mohd ramly, siti ngayesah ab hamid, azreen jihan che mohd hashim.  (2021).  analysis the influence of perceived scarcity, negative feelings, and status consumption on food waste among consumers.  - journal of environmental treatment techniques.  33-36. 

zizah che senik, ridzuan md sham, rosmah mat isa, rasidah arshad, abu hanifah ayob, siti ngayesah ab. hamid, nur sa`adah muhamad, fauziah arshad.  (2021).  laporan kemajuan 1 ep-2019-051: developing a model on brand communication strategy for sustainable malaysian palm oil industry.  - .  1-13. 

siti ngayesah ab hamid, hafizah omar zaki.  (2021).  students' readiness, performance, and intention to continue online learning during covid-19 pandemic.  - international conference on research and practices in science technology and social science.  136. 

hafizah omar zaki, siti ngayesah ab hamid.  (2021).  the influence of time availability, happiness, and weariness on consumers' impulse buying tendency amidst covid-19 partial lockdown in malaysia.  - jurnal pengurusan.  81-90. 

ahmed abdullah alhamami, noor azuan hashim, roshayati abdul hamid, siti ngayesah ab. hamid.  (2021).  the adoption of social media by small and medium enterprise: a systematic literature review.  - indonesian journal of electrical engineering and computer science.  1220-1227. 

siti ngayesah ab hamid, hafizah omar zaki.  (2021).  cabaran penjenamaan dalam era pandemik.  - .  92-103. 

hafizah omar zaki, siti ngayesah ab hamid.  (2021).  isu pengiklanan semasa pandemik.  - .  104-112. 

ahmed abdullah alhamami, noor azuan hashim, roshayati abdul hamid, siti ngayesah ab. hamid.  (2021).  social media adoption and performance of small and medium enterprises (smes).  - 21st malaysia indonesia international conference on economics management and accounting.  141-144. 

roshayati abdul hamid, mohd radzuan rahid, siti ngayesah ab hamid.  (2020).  the effects of employee participation in creative-relevant process and creative self-efficacy on employee creativity.  - geografia malaysian journal of society and space.  179-191. 

siti ngayesah ab hamid, tengku wasimah raja haron, roshayati abdul hamid.  (2020).  muslim students' intention to search for a life partner over the internet.  - jurnal personalia pelajar.  39-47. 

siti ngayesah ab hamid, wan jamaliah wan jusoh, suharni maulan.  (2020).  corporate brand image of islamic bank in malaysia: antecedents and consequence.  - international journal of management studies.  49-72. 

siti nurul izzati mohd hanafi, suharni bt. maulan, siti ngayesah ab hamid.  (2020).  service quality of islamic banks: a cultural perspective.  - international journal of islamic banking and finance research.  11-21. 

muhammad ammar zharfan md rasul, siti ngayesah ab hamid.  (2020).  factors influencing consumers' decision in online shopping.  - international conference on communication, management and humanities (iccomah 2020).  62-63. 

suharni maulan, siti nurul izzati mohd hanafi, siti ngayesah ab hamid.  (2020).  identifying service quality priority of islamic banks in malaysia.  - journal of islamic finance.  101-118. 

zafie mohd makhbul, nor liza abdullah, fazilah mohamad hasun.  (2020).  cabaran covid-19 dalam pengurusan sektor pendidikan.  - .  147-156. 

siti ngayesah ab hamid, wan jamaliah wan jusoh, suharni maulan.  (2019).  measuring the spiritual brand attribute of islamic bank.  - proceedings of the iium international conference on business management (iicbm 2019).  404-416. 

siti ngayesah ab hamid, wan jamaliah wan jusoh, suharni maulan.  (2019).  measuring the spiritual brand attribute of islamic banks.  - journal of business management and accounting.  51-70. 

siti ngayesah ab hamid, wan jamaliah wan jusoh & suharni maulan.  (2018).  measuring the functional antecedents of corporate brand image for islamic banks.  - 2nd asia international multidisciplinary conference 2018 (aimc2018), technology & society: a multidisciplinary pathway for sustainable development.  . 

siti ngayesah ab hamid, wan jamaliah wan jusoh, suharni maulan.  (2018).  functional brand attributes and the corporate brand image of islamic banking institutions.  - international journal of academic research in business and social sciences.  . 

siti ngayesah ab hamid, wan jamaliah wan jusoh.  (2016).  corporate image of zakat institutions in malaysia.  - malaysian journal of society and space.  45-57. 

siti ngayesah ab. hamid.  (2016).  understanding islamic brand image attributes of the online matrimonial services.  - conference proceedings of the 10th international conference on business and management research (icbmr) 2016.  37. 

nurshahira ibrahim, azman ismail, munirah hanimyusuf, siti ngayesah ab. hamid.  (2016).  role of transformational leadership in enhancing followers` psychological empowerment.  - journal of entrepreneurship and business.  42-53. 

azman ismail, siti ngayesah abd. hamid, nor anis nadira ahmad, nor ain abdullah, nek kamal yeop yunus.  (2015).  effect of administrators role in training programs on trainees motivation.  - management research journal.  89-102. 

azman ismail, noorshafine saudin, siti ngayesah ab. hamid.  (2014).  occupational stress and its relationship with job performance.  - proceedings of the management issues workshop 2014 / fakulti ekonomi dan pengurusan ukm.  106-121. 

siti ngayesah ab. hamid, siti aisyah ya`kob, indri dwi wardhani, nurul aflah.  (2014).  customers` intention of using islamic pawnbroking (ar-rahnu).  - proceedings of the management issues workshop 2014 / fakulti ekonomi dan pengurusan ukm.  495-506. 

azman ismail, siti ngayesah ab hamid, nor anis nadira ahmad.  (2014).  effect of administrator`s role in training programs on training motivation: investigating the perception of malaysia`s largest banking group employees.  - unikl business school management and entrepreneurship conference 2014.  . 

siti ngayesah ab. hamid, wan jamaliah wan jusoh.  (2014).  perceived image of zakat institutions in malaysia: assessing the influence of reputation, corporate communication, service accessibility and contact personnel.  - 4th isra international colloquium for islamic finance (iicif 2014).  . 

dzuljastri abdul razak, siti ngayesah ab. hamid, siti aisyah ya`kob.  (2013).  needs and wants theory : a comparison between maslow`s hierarchy of needs and maqasid al shariah.  - the 10th asian academy of management international conference 2013 "fostering an innovative ecosphere for business sustainability" usm.  .