hafizah binti omar zaki;kamarul baraini binti keliwon;siti ngayesah binti ab. hamid;syaima`binti adznan;suzana binti muhamad said;dahlia fernandez bt mohd farid fernandez;nurul atasha binti jamaludin.  (2023).  pembelian kompulsif atas talian dikalangan pelajar universiti semasa pandemik covid-19: kebaikan atau kecelaruan?.  - .  . 

siti ngayesah ab hamid, suharni maulan, wan jamaliah wan jusoh.  (2023).  brand attributes, corporate brand image and customer loyalty of islamic banks in malaysia.  - journal of islamic marketing.  2404-2428. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab. hamid.  (2023).  exploring teachers' perceptions on gamification in marketing education.  - academy of marketing conference 2023.  151-152. 

che aniza che wel, siti ngayesah ab hamid.  (2023).  prinsip pemasaran.  - .  255. 

siti ngayesah ab hamid, kaukab abid azhar, hafizah omar zaki.  (2023).  the functional and emotional corporate brand image of zakat institutions in malaysia.  - international journal of zakat and islamic philanthropy.  111-121. 

hafizah binti omar zaki;aini binti aman;ruzita binti abdul rahim;siti ngayesah binti ab. hamid.  (2023).  hi-tech jobs creation through advertisement to support the growth of blockchain in malaysia.  - .  . 

nurul natasya hasim, kaukab abid azhar, siti ngayesah ab hamid, che aniza che wel.  (2023).  live streaming shopping: effects on purchase intentions among malaysian consumers.  - internationa journal of academic research in business & social sciences.  2946-2956. 

che aniza che wel, nur minhalina mohamad yadi, siti ngayesah abdul hamid, nadzirah binti rosli.  (2023).  the influence of streamer's characteristics on consumer purchase intention through life streaming.  - international journal of academic research in business & social sciences.  603-616. 

ahmed abdullah alhamami; noor azuan hashim; roshayati abdul hamid; siti ngayesah ab. hamid.  (2023).  the mediating role of marketing innovation between internal social media utilization and business performance of smes in saudi arabia.  - international journal of professional business review.  01-28. 

roshayati abdul hamid; norhafizah mohd esrakh; siti ngayesah ab hamid.  (2023).  bekerja dari rumah dan prestasi adaptif: autonomi kerja dan kepimpinan rendah hati sebagai penyederhana.  - jurnal pengurusan.  1-15. 

amelia nur natasha nazeri, shifa mohd nor, aisyah abdul-rahman, mariani abdul-majid, siti ngayesah ab hamid.  (2023).  exploration of a new zakat management system empowered by blockchain technology in malaysia.  - isra international journal of islamic finance.  127-147. 

siti ngayesah ab hamid, hafizah omar zaki, zizah che senik.  (2022).  students' satisfaction and intention to continue online learning during the covid-19 pandemic.  - geografia - malaysian journal of society and space.  138-152. 

siti ngayesah ab hamid, hafizah omar zaki.  (2022).  students' readiness, performance, and intention to continue online learning during covid-19 pandemic.  - the international conference on research and practices in science, technology & social sciences (i-crest 2021).  173-182. 

zizah binti che senik;rosmah bt. mat isa;rasidah binti arshad;abu hanifah bin ayob;siti ngayesah binti ab. hamid;nur sa`adah binti muhamad.  (2022).  developing a model on brand communication strategy for sustainable malaysian palm oil industry.  - .  . 

siti nurhazirah abu ashari, che aniza che wel, siti ngayesah ab hamid.  (2022).  the role of halal attribute as halal product positioning in determining consumer purchase intention.  - malim: jurnal pengajian umum asia tenggara.  263-275. 

syajarul imna mohd amin; siti ngayesah ab hamid; nur hannah norhisam.  (2022).  faktor penentu niat penggunaan e-dompet pasca pandemik covid-19 di malaysia: integrasi model utaut dan mat.  - jurnal pengurusan.  1-14. 

norhazimah che hassan, aisyah abdul-rahman, siti ngayesah ab hamid, syajarul imna mohd amin.  (2022).  pengaruh efikasi kendiri fintech terhadap niat melabur dalam unit amanah patuh syariah di malaysia.  - jurnal pengurusan.  1-15. 

siti ngayesah ab hamid, nadzirah rosli, roshayati abdul hamid, che aniza che wel.  (2022).  the influence of job characteristics toward intention to pursue sales career mediated by feelings.  - frontiers in psychology.  1-10. 

mohd effendi akib, siti ngayesah ab hamid, roshayati abdul hamid.  (2022).  factors influencing malaysian intention to use e-wallet.  - international journal of academic research in business and social sciences.  1772-1782. 

ahmed abdullah alhamami, noor azuan hashim, roshayati abdul hamid, siti ngayesah ab. hamid.  (2021).  social media adoption and performance of small and medium enterprises (smes).  - 21st malaysia indonesia international conference on economics management and accounting.  141-144. 

siti ngayesah ab hamid, wan jamaliah wan jusoh, suharni maulan.  (2021).  the influence of spiritual brand attributes towards the corporate brand image of islamic banking institutions in malaysia.  - jurnal pengurusan.  1-12. 

zizah che senik, ridzuan md sham, rosmah mat isa, rasidah arshad, abu hanifah ayob, siti ngayesah ab. hamid, nur sa`adah muhamad, fauziah arshad.  (2021).  laporan kemajuan 1 ep-2019-051: developing a model on brand communication strategy for sustainable malaysian palm oil industry.  - .  1-13. 

muhamad azrin nazri, nor asiah omar, suhaily mohd ramly, siti ngayesah ab hamid, azreen jihan che mohd hashim.  (2021).  analysis the influence of perceived scarcity, negative feelings, and status consumption on food waste among consumers.  - journal of environmental treatment techniques.  33-36. 

siti ngayesah ab hamid, hafizah omar zaki.  (2021).  students' readiness, performance, and intention to continue online learning during covid-19 pandemic.  - international conference on research and practices in science technology and social science.  136. 

hafizah omar zaki, siti ngayesah ab hamid.  (2021).  the influence of time availability, happiness, and weariness on consumers' impulse buying tendency amidst covid-19 partial lockdown in malaysia.  - jurnal pengurusan.  81-90. 

ahmed abdullah alhamami, noor azuan hashim, roshayati abdul hamid, siti ngayesah ab. hamid.  (2021).  the adoption of social media by small and medium enterprise: a systematic literature review.  - indonesian journal of electrical engineering and computer science.  1220-1227. 

siti ngayesah ab hamid, hafizah omar zaki.  (2021).  keusahawanan mendepani pandemik covid-19.  - .  12. 

hafizah omar zaki, siti ngayesah ab hamid.  (2021).  keusahawanan mendepani pandemik covid-19.  - .  9. 

muhammad ammar zharfan md rasul, siti ngayesah ab hamid.  (2020).  factors influencing consumers' decision in online shopping.  - international conference on communication, management and humanities (iccomah 2020).  62-63. 

siti nurul izzati mohd hanafi, suharni bt. maulan, siti ngayesah ab hamid.  (2020).  service quality of islamic banks: a cultural perspective.  - international journal of islamic banking and finance research.  11-21. 

suharni maulan, siti nurul izzati mohd hanafi, siti ngayesah ab hamid.  (2020).  identifying service quality priority of islamic banks in malaysia.  - journal of islamic finance.  101-118. 

roshayati abdul hamid, mohd radzuan rahid, siti ngayesah ab hamid.  (2020).  the effects of employee participation in creative-relevant process and creative self-efficacy on employee creativity.  - geografia malaysian journal of society and space.  179-191. 

zafie mohd makhbul, nor liza abdullah, fazilah mohamad hasun.  (2020).  impak covid-19 terhadap insan.  - .  10. 

siti ngayesah ab hamid, tengku wasimah raja haron, roshayati abdul hamid.  (2020).  muslim students' intention to search for a life partner over the internet.  - jurnal personalia pelajar.  39-47. 

siti ngayesah ab hamid, wan jamaliah wan jusoh, suharni maulan.  (2020).  corporate brand image of islamic bank in malaysia: antecedents and consequence.  - international journal of management studies.  49-72. 

siti ngayesah ab hamid, wan jamaliah wan jusoh, suharni maulan.  (2019).  measuring the spiritual brand attribute of islamic banks.  - journal of business management and accounting.  51-70. 

siti ngayesah ab hamid, wan jamaliah wan jusoh, suharni maulan.  (2019).  measuring the spiritual brand attribute of islamic bank.  - proceedings of the iium international conference on business management (iicbm 2019).  404-416. 

siti ngayesah ab hamid, wan jamaliah wan jusoh, suharni maulan.  (2018).  functional brand attributes and the corporate brand image of islamic banking institutions.  - international journal of academic research in business and social sciences.  . 

siti ngayesah ab hamid, wan jamaliah wan jusoh & suharni maulan.  (2018).  measuring the functional antecedents of corporate brand image for islamic banks.  - 2nd asia international multidisciplinary conference 2018 (aimc2018), technology & society: a multidisciplinary pathway for sustainable development.  . 

siti ngayesah ab hamid, wan jamaliah wan jusoh.  (2016).  corporate image of zakat institutions in malaysia.  - malaysian journal of society and space.  45-57. 

siti ngayesah ab. hamid.  (2016).  understanding islamic brand image attributes of the online matrimonial services.  - conference proceedings of the 10th international conference on business and management research (icbmr) 2016.  37. 

nurshahira ibrahim, azman ismail, munirah hanimyusuf, siti ngayesah ab. hamid.  (2016).  role of transformational leadership in enhancing followers` psychological empowerment.  - journal of entrepreneurship and business.  42-53. 

azman ismail, siti ngayesah abd. hamid, nor anis nadira ahmad, nor ain abdullah, nek kamal yeop yunus.  (2015).  effect of administrators role in training programs on trainees motivation.  - management research journal.  89-102. 

azman ismail, siti ngayesah ab hamid, nor anis nadira ahmad.  (2014).  effect of administrator`s role in training programs on training motivation: investigating the perception of malaysia`s largest banking group employees.  - unikl business school management and entrepreneurship conference 2014.  . 

azman ismail, noorshafine saudin, siti ngayesah ab. hamid.  (2014).  occupational stress and its relationship with job performance.  - proceedings of the management issues workshop 2014 / fakulti ekonomi dan pengurusan ukm.  106-121. 

siti ngayesah ab. hamid, siti aisyah ya`kob, indri dwi wardhani, nurul aflah.  (2014).  customers` intention of using islamic pawnbroking (ar-rahnu).  - proceedings of the management issues workshop 2014 / fakulti ekonomi dan pengurusan ukm.  495-506. 

siti ngayesah ab. hamid, wan jamaliah wan jusoh.  (2014).  perceived image of zakat institutions in malaysia: assessing the influence of reputation, corporate communication, service accessibility and contact personnel.  - 4th isra international colloquium for islamic finance (iicif 2014).  . 

dzuljastri abdul razak, siti ngayesah ab. hamid, siti aisyah ya`kob.  (2013).  needs and wants theory : a comparison between maslow`s hierarchy of needs and maqasid al shariah.  - the 10th asian academy of management international conference 2013 "fostering an innovative ecosphere for business sustainability" usm.  .