fangzhou zhou, ling fang, hafizah omar zaki.  (2026).  modeling and data analysis of innovation dynamics in complex human–ai–content networks: a multimodal graph learning approach.  - mathematics.  1 - 25. 

xuan dai, hafizah omar zaki, che aniza che wel.  (2026).  mapping research trends in agricultural product live-streaming from an operations and management perspective: a bibliometric analysis.  - international journal of operations and quantitative management.  130 - 151. 

yanqing peng, hafizah omar zaki, che aniza che wel, nadzirah rosli.  (2026).  a scoping review of data privacy concerns and their role on consumer decision-making in tiktok social commerce: exploring social media engagement and digital trust.  - review of communication research.  65 - 78. 

mohd hafizuddin syah bangaan abdullah, zhangwei zheng, hafizah omar zaki, qin lingda tan .  (2026).  the impact of societal ageing on individual consumers’ insurance purchase intentions: a review and research agenda.  - behavioral sciences.  1 - 25. 

xuan dai , hafizah omar zaki.  (2026).  trust in green agricultural products: a bibliometric review of traceability, certification, and information transparency (2015–2025).  - journal of logistics, informatics and service science.  247 - 267. 

hafizah binti omar zaki ,fathiyah binti mohd kamaruzaman ,dahlia fernandez bt mohd farid fernandez ,nurul atasha binti jamaludin ,soliha binti sanusi ,aziatul waznah binti ghazali ,sharizal bin hashim .  (2026).  investigating the role of ai-powered educational game in shaping malaysian youths into future business leaders.  - .  . 

le zhang, hafizah omar zaki, wei ran.  (2026).  consumers’ privacy in voice assistant: a systematic literature review and research agenda.  - security and privacy.  1 - 15. 

zhangwei zheng, hafizuddin-syah b.a.m, hafizah omar zaki, qin lingda tan.  (2026).  mapping the insurance purchasing research: a bibliometric analysis.  - journal of the knowledge economy.  1048 - 1070. 

dahlila putri dahnil.  (2025).  dp braille: a mobile application for the blind.  - asean braille conference and technology exhibition .  . 

le zhang, hafizah omar zaki, sharizal hashim, nor asiah omar.  (2025).  hi siri: does autonomy affect consumers’ attachment to voice assistant? .  - asia pacific journal of information systems.  268 - 288. 

qianqi yang, aini binti aman, hafizah omar zaki, roziana bahari.  (2025).  digital trade transformation for smes in asia pacific using the technology-organization-environmental framework: a literature review.  - china and wto review (cwr).  84 - 96. 

zhangwei zheng, mohd hafizuddin syah bangaan abdullah, hafizah omar zaki, qin lingda tan.  (2025).  advancing marketing science through vroom's expectancy theory: a review and research agenda.  - international journal of consumer studies.  1 - 25. 

lisnawati, gadis almira juliania, bambang widjajanta, hafizah omar zaki.  (2025).  harnessing service quality and satisfaction in enhancing consumer loyalty in indonesia’s thriving e-commerce market.  - international journal of applied business research.  147 - 167. 

qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng.  (2025).  environmental social governance (esg) and consumer behavior: a systematic review and research agenda.  - international journal of consumer studies.  1 - 15. 

hamizah abd hamid, hafizah omar zaki.  (2025).  agroentrepreneurship in a divided context: case studies in sarawak, malaysia.  - academy of management meeting 2025 proceedings, copenhagen, denmark.  1 - 1. 

zhangwei zheng, hafizuddin-syah b. a. m., hafizah omar zaki, qin lingda tan.  (2025).  aging and its societal impact: a bibliometric analysis.  - sage open.  1 - 16. 

zhangwei zheng, hafizuddin-syah b. a. m., hafizah omar zaki, qin lingda tan.  (2025).  mapping the influence of enterprise risk management: a systematic review and bibliometric analysis.  - journal of operational risk .  1 - 33. 

hafizah omar zaki.  (2025).  soal wang: waranti produk & perlindungan pengguna.  - malaysia hari ini (mhi).  . 

nuohan li , hafizah omar zaki, che aniza binti che wel, nadzirah binti rosli.  (2025).  research on green purchase intention and behavior: a bibliometric analysis (2015-2025).  - management (montevideo).  1 - 15. 

le zhang, hafizah omar zaki, sharizal hashim, nor asiah omar.  (2025).  the role of personalization and emotional attachment in privacy calculus: an empirical study of intelligent voice assistant.  - asia pacific journal of marketing and logistics.  3113 - 3129. 

qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng.  (2025).  mapping the knowledge-consumer behavior nexus: a bibliometric analysis and systematic review.  - humanities and social sciences communications.  1 - 16. 

aishah nadirah mohamed alauddin, che aniza che wel, siti ngayesah ab. hamid. hafizah omar zaki.  (2025).  fan engagement dimensions and their impact on stadium attendance: conceptual framework.  - agba's 2025 books of abstracts.  94 - 95. 

dahlila putri dahnil, zaihosnita hood, siti zahidah abdullah, hafizah omar zaki, nurhasyimah abd aziz. mohd nur adzam rasdi.  (2025).  dp braile: self-guided braille mastery through innovation.  - .  . 

nor asiah omar , nur aqilah hazirah mohd anim , taslima jannat , muhamad azrin nazri , syed shah alam, hafizah omar zaki.  (2025).  does ethnocentrism work? evaluating the effect of airlines service recovery strategies on airline brand equity.  - cogent business & management.  1 - 28. 

ziliang zhao , nor asiah omar, hafizah omar zaki.  (2025).  appraisal factors of sustainable purchase intentions in online shopping platform context: pls-sem with theory extensions.  - journal of retailing and consumer services.  1 - 10. 

syaima adznan, soliha sanusi, hafizah omar zakia, mohamed mahees raheem, edib smolob.  (2025).  islamic banking and the fourth industrial revolution: the current application, adoption, and future challenges of artificial intelligence.  - .  207 - 219. 

qin lingda tan, sharizal bin hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng .  (2025).  bibliometric insights into the impact of values on consumer sustainable environmental behavior: current trends and future directions.  - sustainable futures.  1 - 11. 

soliha sanusi, rozana saedon, aliyu dahiru muhammad, hafizah omar zaki, aziatul waznah ghazali.  (2025).  cash waqf engagement among malaysian millennials: the digitization of generosity.  - international journal of islamic and middle eastern finance and management.  857 - 875. 

nurul atasha jamaludin, hafizah omar zaki, yeap peik foong.  (2025).  from the ground up sustainable palm oil and entrepreneurial opportunities.  - .  206 - 218. 

hafizah omar zaki, nurul atasha jamaludin, yeap peik foong.  (2025).  crafting a sustainable green image: marketing strategies for emerging palm oil brands.  - .  193 - 205. 

zhangwei zheng, mohd hafzuddin syah bangaan abdullah, hafizah omar zaki, qin lingda tan.  (2025).  mapping the research trends on health insurance purchase: a bibliometric analysis and systematic review.  - discover public health.  1 - 16. 

zhangwei zheng, hafizuddin-syah b.a.m, hafizah omar zaki, qin lingda tan.  (2025).  health insurance purchase intentions in the past decade: a systematic review and future research directions.  - bmc health services research.  1 - 17. 

hafizah omar zaki.  (2025).  dunia perniagaan juga berdepan masalah etika kecerdasan buatan.  - rencana - utusan malaysia.  . 

hamizah abd hamid, hafizah omar zaki, syahrul nizam junaini, huei chun teng.  (2024).  agroentrepreneurship in a divided context: case studies in sarawak, malaysia .  - 2024 aib asia pacific regional conference proceedings.  935 - 965. 

nurul atasha jamaludin, hafizah omar zaki.  (2024).  teknologi internet of things: masa hadapan pengurusan rantaian bekalan pertanian.  - .  34 - 44. 

zhangwei zheng, hafizuddin-syah b. a. m, hafizah omar zaki, qin lingda tan.  (2024).  impact of aging on consumer behavior: a review and research agenda.  - international journal of consumer studies.  1 - 17. 

siti fatimah abdul rashid, mohd faizal kasmani, hafizah omar zaki, norul syuhada abu hassan, noorsakinah abdul wahab .  (2024).  analysis of public debate on the reintroduction of gst in malaysia via facebook.  - asian journal of accounting and governance.  1 - 17. 

aziatul waznah ghazali, nur aima shafie, yusarina mat isa, zulaikha amirah johari, hafizah omar zaki, zuraidah mohd sanusi.  (2024).  blockchain technology in the digital auditing paradigm.  - ai and human resource.  202 - 230. 

fika fitriasari, noor azryani auzairy, ruzita abdul rahim, hafizah omar zaki.  (2024).  a systematic review of the behavior intention on mobile banking and stock trading..  - multidisciplinary reviews.  1-10. 

mohd salekhan bin othman, md daud ismail, mohamat sabri hassan, hafizah omar zaki.  (2024).  factors influencing the dark side of exporter-importer relationship: a perspective of smes.  - pacific business review international.  30 - 42. 

mohamed bouteraa, saeed awadh bin-nashwan, meshari al-daihani, khadar ahmed dirie, abderrahim benlahcene, mouad sadallah, hafizah omar zaki, suddin lada, rudy ansar, lim ming fook, brahim chekima..  (2024).  understanding the diffusion of ai-generative (chatgpt) in higher education: does students' integrity matter?.  - computers in human behavior reports.  1-11. 

hafizah omar zaki; nadzirah rosli.  (2024).  a bibliometric citation analysis on green marketing and waste management.  - international journal of management studies.  235-268. 

dahlia fernandez, omkar dastane, hafizah omar zaki, aini aman.  (2024).  robotic process automation: bibliometric reflection and future opportunities.  - european journal of innovation management.  692-712. 

syaima`binti adznan;kamarul baraini binti keliwon;hafizah binti omar zaki;suzana binti muhamad said.  (2024).  identifying effective tools to be used in virtual classroom: a bibliometric analysis.  - .  . 

siti ngayesah binti ab. hamid;che aniza binti che wel;hafizah binti omar zaki.  (2024).  the influence of zakat institutions’ corporate brand image towards the intention to contribute zakat.  - .  . 

dahlia fernandez bt mohd farid fernandez;hafizah binti omar zaki;nurul atasha binti jamaludin;soliha binti sanusi.  (2024).  factors influencing students` behavioral intentions towards the use of e-learning in malaysia during covid-19.  - .  . 

hafizah binti omar zaki;nor asiah binti omar;syaima`binti adznan;nurul atasha binti jamaludin.  (2024).  the impact of coloured social media advertising on gen alpha’s intention to purchase.  - .  . 

ziliang zhao, nor asiah omar, hafizah omar zaki.  (2024).  a study of electric vehicle market development in 2015 – 2024: a bibliometric analysis.  - international journal of religion.  8147 - 8162. 

hafizah omar zaki, nor asiah omar, sharizal hashim, yuniza kamarulzaman, suddin lada.  (2024).  talk to engage: the influence of smartphone voice assistants on consumers’ brand engagement.  - journal of global scholars of marketing science.  1 - 25. 

zhangwei zheng, hafizuddin-syah b.a.m, hafizah omar zaki, qin lingda tan.  (2024).  a scoping review of the impact of ageing on individual consumers’ insurance purchase intentions.  - heliyon.  1 - 12. 

nurul atasha jamaludin, hafizah omar zaki, raudha md. ramli, suhaida herni suffarruddin.  (2024).  towards a sustainable financial future: exploring the influence of e-wallet adoption among gen zin malaysia.  - institutions and economies.  113 - 138. 

hamizah abd hamid, hafizah omar zaki, syahrul nizam junaini, teng huei chun .  (2024).  agroentrepreneurship in a divided context: case studies in sarawak, malaysia.  - the academy of international business 2024 asia pacific regional conference.  . 

nadzirah rosli; hafizah omar zaki.  (2023).  a bibliometric review of research on gamification in marketing: reflections for moving forward.  - international journal of management studies.  271-300. 

elaina rose johar, nadzirah rosli, hafizah omar zaki, dahlia fernandez mohd farid fernandez.  (2023).  does happiness really matter? exploring employee wellbeing recent research trends: a bibliometric analysis using r.  - international journal of academic research in business and social sciences.  550-567. 

hafizah binti omar zaki;aini binti aman;ruzita binti abdul rahim;siti ngayesah binti ab. hamid.  (2023).  hi-tech jobs creation through advertisement to support the growth of blockchain in malaysia.  - .  . 

hafizah binti omar zaki.  (2023).  consumers’ cognitive and emotional response to humour advertising and brand in malaysia.  - .  . 

nadzirah rosli, elaina rose johar, hafizah omar zaki, dahlia fernandez mohd farid fernandez.  (2023).  the rise of virtual tour in tourism: a bibliometric review and future research agenda.  - international journal of academic research in business and social sciences.  781-799. 

rong hou, xu ye, hafizah omar zaki, nor asiah omar.  (2023).  marketing decision support system based on data mining technology.  - applied sciences.  1-14. 

hafizah omar zaki, dahlia fernandez, omkar dastane, aini aman, soliha sanusi.  (2023).  virtual reality in digital marketing: research agenda based on bibliometric reflection.  - marketing intelligence and planning.  1-20. 

syaima' adznan, hafizah omar zaki.  (2023).  a perceptions of virtual teaching and learning among accounting lecturers and students during the covid 19 era and beyond: the case of national university of malaysia.  - international journal of academic research in accounting finance and management sciences.  471-482. 

hafizah omar zaki, nurul atasha jamaludin, aziatul waznah ghazali.  (2023).  the influence of social media on gen alpha's purchasing decisions.  - .  110-119. 

hafizah omar zaki, dahlia fernandez.  (2023).  automation in digital marketing.  - .  241-251. 

siti ngayesah ab hamid, kaukab abid azhar, hafizah omar zaki.  (2023).  the functional and emotional corporate brand image of zakat institutions in malaysia.  - international journal of zakat and islamic philanthropy.  111-121. 

hafizah omar zaki; siti fatimah abdul rashid; syaima' adznan.  (2023).  media sosial dan iklan tajaan: analisis bibliometrik dan rangkaian.  - jurnal pengurusan.  1-17. 

hafizah binti omar zaki;kamarul baraini binti keliwon;siti ngayesah binti ab. hamid;syaima`binti adznan;suzana binti muhamad said;dahlia fernandez bt mohd farid fernandez;nurul atasha binti jamaludin.  (2023).  pembelian kompulsif atas talian dikalangan pelajar universiti semasa pandemik covid-19: kebaikan atau kecelaruan?.  - .  . 

suddin lada, brahim chekima, mohd. rahimie abdul karim, noor fzlinda fabeil, mat salleh ayub, sharifah milda amirul, rudy ansar, mohamed bouteraa, lim ming fook, hafizah omar zaki.  (2023).  determining factors related to artificial intelligence (ai) adoption among malaysia's small and medium-sized businesses.  - journal of open innovation: technology, market, and complexity.  1-10. 

hafizah omar zaki.  (2022).  buli siber:malaysia kedua tertinggi di asia.  - dewan bahasa dan pustaka (dewan masyarakat).  1-3. 

desi rawanti harmaini, hafizah omar zaki.  (2022).  tingkah laku pembelian atas talian dalam kalangan pelajar ipta semasa covid-19.  - kolokium penyelidikan prasiswazah ekonomi dan pengurusan ke-1 2021/2022 (koppep@ukm 2022).  48-55. 

nurul jannah jamaluddin, hafizah omar zaki.  (2022).  impak pandemik covid19 dan perintah kawalan pergerakan keatas tingkah laku pengguna dalam membuat keputusan pembelian.  - kolokium penyelidikan prasiswazah ekonomi dan pengurusan ke-1 2021/2022 (koppep@ukm 2022).  94-101. 

muhammad amir ariff jamaludin, hafizah omar zaki.  (2022).  pengaruh media sosial terhadap kelakuan pengguna semasa perintah kawalan pergerakan (pkp).  - kolokium penyelidikan prasiswazah ekonomi dan pengurusan ke-1 2021/2022 (koppep@ukm).  268-274. 

nur syazana arjunaidi, hafizah omar zaki.  (2022).  the influence of internet on consumers online purchasing behaviour, happiness and time availability.  - kolokium penyelidikan prasiswazah ekonomi dan pengurusan ke-1 2021/2022 (koppep@ukm 2022).  327-334. 

siti ngayesah ab hamid, hafizah omar zaki.  (2022).  students' readiness, performance, and intention to continue online learning during covid-19 pandemic.  - the international conference on research and practices in science, technology & social sciences (i-crest 2021).  173-182. 

hafizah omar zaki, nurul atasha jamaludin, dahlia fernandez, nadzirah rosli, elaina rose johar.  (2022).  the influence of the covid-19 pandemic and the movement control order (mco) on consumer purchase decisions..  - international journal of business, marketing and communication.  1-9. 

siti ngayesah ab hamid, hafizah omar zaki, zizah che senik.  (2022).  students' satisfaction and intention to continue online learning during the covid-19 pandemic.  - geografia - malaysian journal of society and space.  138-152. 

insyirah sufian, dahlia fernandez, hafizah omar zaki, nadzirah rosli, elaina rose johar, nurul atasha jamaludin.  (2022).  motivation to grow women entrepreneurs' home-based businesses.  - malaysian journal of social sciences and humanities.  1-17. 

nurul atasha jamaludin, hafizah omar zaki, dahlia fernandez.  (2022).  the approach of sport-based social entrepreneurship contributing to social sustainability: a conceptual framework.  - international journal of academic research in business and social sciences.  538-549. 

dahlia fernandez, hafizah omar zaki.  (2022).  mapping the state of the art of robotic process automation: a bibliometric analysis.  - 5th international conference on governance & strategic management.  29. 

hafizah omar zaki, syahida zainal abidin, dahlia fernandez.  (2022).  is virtual reality the central focus in digital marketing research? assessing bibliometric citation productivity using r.  - 5th international conference on governance & strategic management (icgsm) 2022.  18. 

hafizah omar zaki, nurul atasha jamaludin, dahlia fernandez, nadzirah rosli, elaina rose johar.  (2022).  advertising and job creations in high-tech blockchain: a bibliometric citation analysis..  - asian journal of research in business and management.  368-380. 

sam shun jie, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, soliha sanusi.  (2022).  the use of e-learning during covid-19: application of theory acceptance model (tam).  - international journal of academic research in business & social sciences.  2299-2316. 

fathin nabila asman, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, aziatul waznah ghazali.  (2022).  cash conversion cycle and firm's performance.  - international journal of academic research in business & social sciences.  2682-2692. 

hafizah omar zaki, syaima' adznan.  (2022).  strategi malaysia dalam pengeluaran minyak sawit mapan.  - .  14-21. 

hafizah omar zaki, nadzirah rosli.  (2022).  majalah insan: masa depan kerja pasca pandemik.  - fakulti ekonomi dan pengurusan.  1-5. 

nadzirah rosli, hafizah omar zaki.  (2022).  returning to work: are we ready?.  - majalah insan.  8-11. 

hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2022).  consumers cognitive and emotional response to humour advertising and brand in malaysia.  - .  129. 

ruzita abdul rahim, nafisah mohammed, hafizah omar zaki, darmawati muchtar, aminudin mokhtar, suzana muhamad said, roziana baharin, muhammad jasmi, kew si roei, mohd heikal, marbawi, muhammad asri abd ghani, mohammad hanafi talib, nur nur syazwani yahya,.  (2022).  prosiding kolokium penyelidikan prasiswazah ekonomi dan pengurusan ke-1 2021/2022.  - prosiding kolokium penyelidikan prasiswazah ekonomi dan pengurusan ke-1 2021/2022.  1-546. 

siti ngayesah ab hamid, hafizah omar zaki.  (2021).  students' readiness, performance, and intention to continue online learning during covid-19 pandemic.  - international conference on research and practices in science technology and social science.  136. 

hafizah omar zaki, siti ngayesah ab hamid.  (2021).  the influence of time availability, happiness, and weariness on consumers' impulse buying tendency amidst covid-19 partial lockdown in malaysia.  - jurnal pengurusan.  81-90. 

hafizah omar zaki.  (2021).  pengiklanan lawak jenaka dalam era pandemik.  - dewan bahasa dan pustaka (dbp).  24-25. 

siti ngayesah ab hamid, hafizah omar zaki.  (2021).  cabaran penjenamaan dalam era pandemik.  - .  92-103. 

hafizah omar zaki, siti ngayesah ab hamid.  (2021).  isu pengiklanan semasa pandemik.  - .  104-112. 

hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2021).  cognition and emotion: exploration on consumers response to advertisement and brand.  - jurnal pengurusan.  1-17. 

hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2020).  humour advertising: a review and a bibliometrics citation analysis.  - geografia-malaysian journal of society and space.  164-178. 

hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2020).  the formation of effective response to advertising and brand through consumers' cognition and emotion.  - 4th international conference of marketing, strategy and policy (4icmsp).  12. 

hafizah omar zaki, mozard mohtar, yusniza kamarulzaman.  (2019).  the impact of need for cognition, and sentimental humour on advertising and brand attitude: does need for affect influence the relationship?.  - asian journal of research in business and management.  77-84. 

hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2019).  does the need for cognition, need for affect and perceived humour influence consumers attitude towards the advertised brand?.  - international journal of management studies.  1-20. 

azman ismail, hafizah omar zaki, ilyani ranlan rose.  (2016).  interlinkages between service quality, customer satisfaction and customer loyalty in malaysia: a case study of armed forces medical organizations.  - geografia online: malaysian journal of society and space.  47-59. 

azman ismail, nur ilyani ranlan rose, hafizah omar, yusrizal yunan.  (2016).  service quality as a predator of customer satisfaction and customer loyalty.  - 8th international management and accounting (imac8).  303-311.