mohd salekhan bin othman, md daud ismail, mohamat sabri hassan, hafizah omar zaki.  (2024).  factors influencing the dark side of exporter-importer relationship: a perspective of smes.  - pacific business review (international).  30-42. 

dahlia fernandez, omkar dastane, hafizah omar zaki, aini aman.  (2024).  robotic process automation: bibliometric reflection and future opportunities.  - european journal of innovation management.  692-712. 

hafizah binti omar zaki;kamarul baraini binti keliwon;siti ngayesah binti ab. hamid;syaima`binti adznan;suzana binti muhamad said;dahlia fernandez bt mohd farid fernandez;nurul atasha binti jamaludin.  (2023).  pembelian kompulsif atas talian dikalangan pelajar universiti semasa pandemik covid-19: kebaikan atau kecelaruan?.  - .  . 

hafizah binti omar zaki;aini binti aman;ruzita binti abdul rahim;siti ngayesah binti ab. hamid.  (2023).  hi-tech jobs creation through advertisement to support the growth of blockchain in malaysia.  - .  . 

hafizah binti omar zaki.  (2023).  consumers’ cognitive and emotional response to humour advertising and brand in malaysia.  - .  . 

suddin lada, brahim chekima, mohd. rahimie abdul karim, noor fzlinda fabeil, mat salleh ayub, sharifah milda amirul, rudy ansar, mohamed bouteraa, lim ming fook, hafizah omar zaki.  (2023).  determining factors related to artificial intelligence (ai) adoption among malaysia's small and medium-sized businesses.  - journal of open innovation: technology, market, and complexity.  1-10. 

hafizah omar zaki, dahlia fernandez.  (2023).  digital natives as a disruptive force in asian businesses and societies.  - .  11. 

hafizah omar zaki; siti fatimah abdul rashid; syaima' adznan.  (2023).  media sosial dan iklan tajaan: analisis bibliometrik dan rangkaian.  - jurnal pengurusan.  1-17. 

nadzirah rosli; hafizah omar zaki.  (2023).  a bibliometric review of research on gamification in marketing: reflections for moving forward.  - international journal of management studies.  271-300. 

siti ngayesah ab hamid, kaukab abid azhar, hafizah omar zaki.  (2023).  the functional and emotional corporate brand image of zakat institutions in malaysia.  - international journal of zakat and islamic philanthropy.  111-121. 

elaina rose johar, nadzirah rosli, hafizah omar zaki, dahlia fernandez mohd farid fernandez.  (2023).  does happiness really matter? exploring employee wellbeing recent research trends: a bibliometric analysis using r.  - international journal of academic research in business and social sciences.  550-567. 

nadzirah rosli, elaina rose johar, hafizah omar zaki, dahlia fernandez mohd farid fernandez.  (2023).  the rise of virtual tour in tourism: a bibliometric review and future research agenda.  - international journal of academic research in business and social sciences.  781-799. 

rong hou, xu ye, hafizah omar zaki, nor asiah omar.  (2023).  marketing decision support system based on data mining technology.  - applied sciences.  1-14. 

hafizah omar zaki, dahlia fernandez, omkar dastane, aini aman, soliha sanusi.  (2023).  virtual reality in digital marketing: research agenda based on bibliometric reflection.  - marketing intelligence and planning.  1-20. 

syaima' adznan, hafizah omar zaki.  (2023).  a perceptions of virtual teaching and learning among accounting lecturers and students during the covid 19 era and beyond: the case of national university of malaysia.  - international journal of academic research in accounting finance and management sciences.  471-482. 

hafizah omar zaki, nurul atasha jamaludin, aziatul waznah ghazali.  (2023).  digital natives as a disruptive force in asian businesses and societies.  - .  10. 

muhammad amir ariff jamaludin, hafizah omar zaki.  (2022).  pengaruh media sosial terhadap kelakuan pengguna semasa perintah kawalan pergerakan (pkp).  - kolokium penyelidikan prasiswazah ekonomi dan pengurusan ke-1 2021/2022 (koppep@ukm).  268-274. 

nur syazana arjunaidi, hafizah omar zaki.  (2022).  the influence of internet on consumers online purchasing behaviour, happiness and time availability.  - kolokium penyelidikan prasiswazah ekonomi dan pengurusan ke-1 2021/2022 (koppep@ukm 2022).  327-334. 

siti ngayesah ab hamid, hafizah omar zaki.  (2022).  students' readiness, performance, and intention to continue online learning during covid-19 pandemic.  - the international conference on research and practices in science, technology & social sciences (i-crest 2021).  173-182. 

fathin nabila asman, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, aziatul waznah ghazali.  (2022).  cash conversion cycle and firm's performance.  - international journal of academic research in business & social sciences.  2682-2692. 

sam shun jie, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, soliha sanusi.  (2022).  the use of e-learning during covid-19: application of theory acceptance model (tam).  - international journal of academic research in business & social sciences.  2299-2316. 

hafizah omar zaki, nurul atasha jamaludin, dahlia fernandez, nadzirah rosli, elaina rose johar.  (2022).  the influence of the covid-19 pandemic and the movement control order (mco) on consumer purchase decisions..  - international journal of business, marketing and communication.  1-9. 

hafizah omar zaki, syaima' adznan.  (2022).  pengurusan mapan minyak sawit malaysia.  - .  8. 

siti ngayesah ab hamid, hafizah omar zaki, zizah che senik.  (2022).  students' satisfaction and intention to continue online learning during the covid-19 pandemic.  - geografia - malaysian journal of society and space.  138-152. 

insyirah sufian, dahlia fernandez, hafizah omar zaki, nadzirah rosli, elaina rose johar, nurul atasha jamaludin.  (2022).  motivation to grow women entrepreneurs' home-based businesses.  - malaysian journal of social sciences and humanities.  1-17. 

nurul atasha jamaludin, hafizah omar zaki, dahlia fernandez.  (2022).  the approach of sport-based social entrepreneurship contributing to social sustainability: a conceptual framework.  - international journal of academic research in business and social sciences.  538-549. 

dahlia fernandez, hafizah omar zaki.  (2022).  mapping the state of the art of robotic process automation: a bibliometric analysis.  - 5th international conference on governance & strategic management.  29. 

hafizah omar zaki, syahida zainal abidin, dahlia fernandez.  (2022).  is virtual reality the central focus in digital marketing research? assessing bibliometric citation productivity using r.  - 5th international conference on governance & strategic management (icgsm) 2022.  18. 

hafizah omar zaki, nurul atasha jamaludin, dahlia fernandez, nadzirah rosli, elaina rose johar.  (2022).  advertising and job creations in high-tech blockchain: a bibliometric citation analysis..  - asian journal of research in business and management.  368-380. 

hafizah omar zaki, nadzirah rosli.  (2022).  majalah insan: masa depan kerja pasca pandemik.  - fakulti ekonomi dan pengurusan.  1-5. 

nadzirah rosli, hafizah omar zaki.  (2022).  returning to work: are we ready?.  - majalah insan.  8-11. 

hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2022).  consumers cognitive and emotional response to humour advertising and brand in malaysia.  - .  129. 

ruzita abdul rahim, nafisah mohammed, hafizah omar zaki, darmawati muchtar, aminudin mokhtar, suzana muhamad said, roziana baharin, muhammad jasmi, kew si roei, mohd heikal, marbawi, muhammad asri abd ghani, mohammad hanafi talib, nur nur syazwani yahya,.  (2022).  prosiding kolokium penyelidikan prasiswazah ekonomi dan pengurusan ke-1 2021/2022.  - prosiding kolokium penyelidikan prasiswazah ekonomi dan pengurusan ke-1 2021/2022.  1-546. 

hafizah omar zaki.  (2022).  buli siber:malaysia kedua tertinggi di asia.  - dewan bahasa dan pustaka (dewan masyarakat).  1-3. 

desi rawanti harmaini, hafizah omar zaki.  (2022).  tingkah laku pembelian atas talian dalam kalangan pelajar ipta semasa covid-19.  - kolokium penyelidikan prasiswazah ekonomi dan pengurusan ke-1 2021/2022 (koppep@ukm 2022).  48-55. 

nurul jannah jamaluddin, hafizah omar zaki.  (2022).  impak pandemik covid19 dan perintah kawalan pergerakan keatas tingkah laku pengguna dalam membuat keputusan pembelian.  - kolokium penyelidikan prasiswazah ekonomi dan pengurusan ke-1 2021/2022 (koppep@ukm 2022).  94-101. 

siti ngayesah ab hamid, hafizah omar zaki.  (2021).  students' readiness, performance, and intention to continue online learning during covid-19 pandemic.  - international conference on research and practices in science technology and social science.  136. 

hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2021).  cognition and emotion: exploration on consumers response to advertisement and brand.  - jurnal pengurusan.  1-17. 

hafizah omar zaki, siti ngayesah ab hamid.  (2021).  keusahawanan mendepani pandemik covid-19.  - .  9. 

siti ngayesah ab hamid, hafizah omar zaki.  (2021).  keusahawanan mendepani pandemik covid-19.  - .  12. 

hafizah omar zaki, siti ngayesah ab hamid.  (2021).  the influence of time availability, happiness, and weariness on consumers' impulse buying tendency amidst covid-19 partial lockdown in malaysia.  - jurnal pengurusan.  81-90. 

hafizah omar zaki.  (2021).  pengiklanan lawak jenaka dalam era pandemik.  - dewan bahasa dan pustaka (dbp).  24-25. 

hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2020).  humour advertising: a review and a bibliometrics citation analysis.  - geografia-malaysian journal of society and space.  164-178. 

hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2020).  the formation of effective response to advertising and brand through consumers' cognition and emotion.  - 4th international conference of marketing, strategy and policy (4icmsp).  12. 

hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2019).  does the need for cognition, need for affect and perceived humour influence consumers attitude towards the advertised brand?.  - international journal of management studies.  1-20. 

hafizah omar zaki, mozard mohtar, yusniza kamarulzaman.  (2019).  the impact of need for cognition, and sentimental humour on advertising and brand attitude: does need for affect influence the relationship?.  - asian journal of research in business and management.  77-84. 

azman ismail, nur ilyani ranlan rose, hafizah omar, yusrizal yunan.  (2016).  service quality as a predator of customer satisfaction and customer loyalty.  - 8th international management and accounting (imac8).  303-311. 

azman ismail, hafizah omar zaki, ilyani ranlan rose.  (2016).  interlinkages between service quality, customer satisfaction and customer loyalty in malaysia: a case study of armed forces medical organizations.  - geografia online: malaysian journal of society and space.  47-59.