hafizah omar zaki, nurul atasha jamaludin, aziatul waznah ghazali.  (2023).  digital natives as a disruptive force in asian businesses and societies.  - .  10. 

nurul atasha jamaludin, zizah che senik, mohamad rohieszan ramdan, nur aqilah hazirah mohd anim, siti asma' mohd rosdi, raudha md ramli.  (2023).  knowledge distribution in immigrant entrepreneurship: a qualitative study of immigrant entrepreneurs in malaysia.  - journal of distribution science.  1-10. 

suhaida herni suffarruddin, mastura jaafar, nur aqilah hazirah mohd anim, nurul atasha jamaludin.  (2023).  impak inovasi pemasaran dalam pengkomersialan pelancongan luar bandar: kajian kes program inap desa di semenanjung malaysia.  - jurnal pengurusan.  1-15. 

nurul atasha jamaludin.  (2023).  keusahawanan sosial berasaskan sukan menyumbang kepada kesejahteraan masyarakat.  - majalah insan @ fakulti ekonomi dan pengurusan.  12-14. 

hafizah omar zaki, nurul atasha jamaludin, dahlia fernandez, nadzirah rosli, elaina rose johar.  (2022).  the influence of the covid-19 pandemic and the movement control order (mco) on consumer purchase decisions..  - international journal of business, marketing and communication.  1-9. 

insyirah sufian, dahlia fernandez, hafizah omar zaki, nadzirah rosli, elaina rose johar, nurul atasha jamaludin.  (2022).  motivation to grow women entrepreneurs' home-based businesses.  - malaysian journal of social sciences and humanities.  1-17. 

fathin nabila asman, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, aziatul waznah ghazali.  (2022).  cash conversion cycle and firm's performance.  - international journal of academic research in business & social sciences.  2682-2692. 

nurul atasha jamaludin, hafizah omar zaki, dahlia fernandez.  (2022).  the approach of sport-based social entrepreneurship contributing to social sustainability: a conceptual framework.  - international journal of academic research in business and social sciences.  538-549. 

zizah che senik, nurul atasha jamaludin, rosmah mat isa.  (2022).  exploring social capital influencing entrepreneurial process among immigrant entrepreneurs in malaysia.  - jurnal pengurusan.  1-13. 

hafizah omar zaki, nurul atasha jamaludin, dahlia fernandez, nadzirah rosli, elaina rose johar.  (2022).  advertising and job creations in high-tech blockchain: a bibliometric citation analysis..  - asian journal of research in business and management.  368-380. 

siti asma mohd rosdi, mohamad rohieszan ramdan, sabrinah adam, nursyazwani mohd fuzi, azila abdul razak, nurul atasha jamaludin.  (2022).  distribution-support technologies in commercialisation: the malaysia research universities (ru) experiences.  - the journal of distribution science.  11-17. 

sam shun jie, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, soliha sanusi.  (2022).  the use of e-learning during covid-19: application of theory acceptance model (tam).  - international journal of academic research in business & social sciences.  2299-2316.