weng jie, nurul atasha jamaludin.  (2025).  the role of social capital in talent development to achieve sdgs: a conceptual framework.  - journal of lifestyle & sdg's review.  1 - 19. 

antonio eli lomi nyoko, mohd hizam hanafiah, hamizah abd hamid, nurul atasha jamaludin.  (2025).  systematic literature review on the senior entrepreneurship studies.  - multidisciplinary reviews.  1 - 15. 

nurul atasha jamaludin, hafizah omar zaki, yeap peik foong.  (2025).  from the ground up sustainable palm oil and entrepreneurial opportunities.  - .  206 - 218. 

hafizah omar zaki, nurul atasha jamaludin, yeap peik foong.  (2025).  crafting a sustainable green image: marketing strategies for emerging palm oil brands.  - .  193 - 205. 

li jize, dahlia fernandez, nurul atasha jamaludin.  (2025).  chatgpt made me buy it: the role of ai recommendation tools in shaping generation z consumers’ trust and purchase intentions.  - international journal of academic research in business and social sciences.  1742 - 1764. 

nurul atasha jamaludin, dahlia fernandez.  (2025).  navigating career selection: unveiling generation z's pathways.  - international journal of academic research in business and social sciences.  1555 - 1566. 

nurul atasha jamaludin, nor liza abdullah, mohd radzuan rahid.  (2025).  landskap baharu keusahawanan: cabaran dan daya saing.  - .  . 

nurul atasha jamaludin, nor liza abdullah, mohd radzuan rahid.  (2025).  cabaran kontemporari keusahawanan: transformasi organisasi ke arah berdaya saing.  - .  13 - 30. 

nurul atasha jamaludin .  (2025).  keusahawanan sosial dan kelestarian: model inovatif untuk cabaran global.  - .  98 - 111. 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin, noor aziah abdullah, ahmad el muhammady, farah aida ahmad nadzri, muhammad rashidibin wahab, liew siew leong.  (2025).  kajian penubuhan prison incorporated.  - .  . 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin. noor aziah ti abdullah, ahmad el-muhammady, farah aida ahmad nadzri, muhammad rashidi wahab, liew sien long.  (2025).  kajian penubuhan prison incorporated.  - .  . 

nurul atasha jamaludin.  (2025).  usahawan beretika: keuntungan dengan hati, kejayaan dengan integriti.  - from vision to action : for sustainable growth governance and integrity.  . 

nurul atasha jamaludin, hafizah omar zaki.  (2024).  teknologi internet of things: masa hadapan pengurusan rantaian bekalan pertanian.  - .  34 - 44. 

azwanis azemi, sheikh muhammad faris jamil azhar, nurul atasha jamaludin.  (2024).  academic dishonesty in higher education: a bibliometric analysis.  - international journal of religion.  1049-1103. 

bing wang, lokhman hakim osman, mohd rizal palil, nurul atasha binti jamaludin.  (2024).  bridging risks and opportunities: operational strategies for sustainable growth via esg management.  - operational research in engineering sciences: theory and applications.  222-240. 

bing wang, lokhman hakim osman, mohd rizal palil, nurul atasha binti jamaludin.  (2024).  quantifying the impact of social and political instability on supply chain operations: a risk assessment framework.  - operational research in engineering sciences: theory and applications.  109-130. 

dahlia fernandez bt mohd farid fernandez;hafizah binti omar zaki;nurul atasha binti jamaludin;soliha binti sanusi.  (2024).  factors influencing students` behavioral intentions towards the use of e-learning in malaysia during covid-19.  - .  . 

hafizah binti omar zaki;nor asiah binti omar;syaima`binti adznan;nurul atasha binti jamaludin.  (2024).  the impact of coloured social media advertising on gen alpha’s intention to purchase.  - .  . 

weng jie, nurul atasha jamaludin.  (2024).  exploring the role of talent management in talent migration: a scoping review.  - international journal of religion.  5639 - 5653. 

nurul atasha jamaludin, hafizah omar zaki, raudha md. ramli, suhaida herni suffarruddin.  (2024).  towards a sustainable financial future: exploring the influence of e-wallet adoption among gen zin malaysia.  - institutions and economies.  113 - 138. 

nor asiah omar, aishath lahath, rifelly dewi astuti, nurul atasha jamaludin, syed shah alam.  (2023).  the mediating role of attitude in the relationship between the extrinsic and intrinsic attributes of japanese frozen foods and consumers intention to purchase them evidence from malaysia.  - the south east asian journal of management.  98-129. 

hafizah omar zaki, nurul atasha jamaludin, aziatul waznah ghazali.  (2023).  the influence of social media on gen alpha's purchasing decisions.  - .  110-119. 

nurul atasha jamaludin, zizah che senik, mohamad rohieszan ramdan, nur aqilah hazirah mohd anim, siti asma' mohd rosdi, raudha md ramli.  (2023).  knowledge distribution in immigrant entrepreneurship: a qualitative study of immigrant entrepreneurs in malaysia.  - journal of distribution science.  1-10. 

hafizah binti omar zaki;kamarul baraini binti keliwon;siti ngayesah binti ab. hamid;syaima`binti adznan;suzana binti muhamad said;dahlia fernandez bt mohd farid fernandez;nurul atasha binti jamaludin.  (2023).  pembelian kompulsif atas talian dikalangan pelajar universiti semasa pandemik covid-19: kebaikan atau kecelaruan?.  - .  . 

suhaida herni suffarruddin, mastura jaafar, nur aqilah hazirah mohd anim, nurul atasha jamaludin.  (2023).  impak inovasi pemasaran dalam pengkomersialan pelancongan luar bandar: kajian kes program inap desa di semenanjung malaysia.  - jurnal pengurusan.  1-15. 

nurul atasha jamaludin.  (2023).  keusahawanan sosial berasaskan sukan menyumbang kepada kesejahteraan masyarakat.  - majalah insan @ fakulti ekonomi dan pengurusan.  12-14. 

zizah che senik, nur-e-alam siddique, nurul atasha jamaludin.  (2023).  a systematic literature review on immigrant entrepreneurs and entrepreneurial opportunities.  - the 11th international conference on business, management and governance (icbmg2023). the 3rd international conference on accounting, auditing and finance (icaaf 2023).  33. 

hafizah omar zaki, nurul atasha jamaludin, dahlia fernandez, nadzirah rosli, elaina rose johar.  (2022).  the influence of the covid-19 pandemic and the movement control order (mco) on consumer purchase decisions..  - international journal of business, marketing and communication.  1-9. 

insyirah sufian, dahlia fernandez, hafizah omar zaki, nadzirah rosli, elaina rose johar, nurul atasha jamaludin.  (2022).  motivation to grow women entrepreneurs' home-based businesses.  - malaysian journal of social sciences and humanities.  1-17. 

nurul atasha jamaludin, hafizah omar zaki, dahlia fernandez.  (2022).  the approach of sport-based social entrepreneurship contributing to social sustainability: a conceptual framework.  - international journal of academic research in business and social sciences.  538-549. 

hafizah omar zaki, nurul atasha jamaludin, dahlia fernandez, nadzirah rosli, elaina rose johar.  (2022).  advertising and job creations in high-tech blockchain: a bibliometric citation analysis..  - asian journal of research in business and management.  368-380. 

zizah che senik, nurul atasha jamaludin, rosmah mat isa.  (2022).  exploring social capital influencing entrepreneurial process among immigrant entrepreneurs in malaysia.  - jurnal pengurusan.  1-13. 

sam shun jie, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, soliha sanusi.  (2022).  the use of e-learning during covid-19: application of theory acceptance model (tam).  - international journal of academic research in business & social sciences.  2299-2316. 

siti asma mohd rosdi, mohamad rohieszan ramdan, sabrinah adam, nursyazwani mohd fuzi, azila abdul razak, nurul atasha jamaludin.  (2022).  distribution-support technologies in commercialisation: the malaysia research universities (ru) experiences.  - the journal of distribution science.  11-17. 

fathin nabila asman, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, aziatul waznah ghazali.  (2022).  cash conversion cycle and firm's performance.  - international journal of academic research in business & social sciences.  2682-2692.