mohamad-noor salehhuddin sharipudin,noor aziah abdullah, kai wan foo, nurzihan hassim, zsuzsanna tóth, tak jie chan.  (2023).  the influence of social media influencer (smi) and social influence on purchase intention among young consumers.  - search journal of media and communication research.  1-13. 

sarina yusuf, muhamad shamsul ibrahim, nan zakiah megat ibrahim, suffian hadi ayub, mohamad-noor salehhuddin sharipudin, nurzihan hassim.  (2023).  instrument validation of website quality to attract donation.  - journal of nusantara studies.  446-468. 

yang weiqi, normaliza abd rahim, benjamin loh yew hoong, nurzihan hassim.  (2023).  sang culture: exploring the new chinese youth movement and the way forward.  - search journal of media and communication research.  67-84. 

wang qian, normaliza abd rahim, nurzihan hassim.  (2023).  understanding media influence on parental perspectives towards child obesity prevention.  - jurnal komunikasi: malaysian journal of communication.  255-273. 

nurzihan hashim.  (2023).  literasi media dan maklumat pascapandemik.  - .  148. 

mohamad-noor salehhuddin sharipudin; nurzihan hassim; suffian hadi ayub; kim-shyan fam; nusanee meekaewkunchorn.  (2023).  exploring managers perceptions on sponsorship relations and decision making in the malaysian b2b context.  - jurnal komunikasi: malaysian journal of communication.  166-181. 

mohd shazwan mokhtar, junaidi awang besar, muhd norizam jamian, nurjanah mohd jaafar, siti noraini hamzah, abdul muein abadi, sharifah nursyahidah syed annuar, nurhidayu rosli, nor azzatunnisak mohd khatib, daniella mokhtar, che abdullah che ya...et all.  (2023).  prosiding persidangan kebangsaan sarjana muda 2023 (persada 2023).  - prosiding persidangan kebangsaan sarjana muda 2023 (persada 2023).  1-1289. 

nurzihan hassim.  (2022).  perceptions on health-marketing initiatives to tackle obesity in malaysian media.  - the 7th international search conference.  18. 

wang qian, nurzihan hassim.  (2022).  examining the representation of childhood obesity in malaysian newspapers.  - search journal of media and communication research.  91-104. 

mohamad-noor salehhuddin sharipudin, nurzihan hassim, suffian hadi ayub, kim-shyan fam, rosli mohammed.  (2022).  the role of media in sponsorship decision making during covid-19: a malaysian perspective.  - jurnal komunikasi: malaysian journal of communication.  182-197.