benni handayani, abdul latiff ahmad, nurzihan hassim, nurul akqmie badrul hisham .  (2026).  exploration of malay cultural hybridity on tiktok through semantic network analysis.  - akademika.  243 - 261. 

jamaluddin aziz, nor fariza mohd nor, muhammad adnan pitchan, nurzihan hassim, anwar muttaqin.  (2026).  tmm2026: evolusi pelancongan mesra muslim .  - tinta minda bernama.  . 

jamaluddin aziz, nor fariza mohd nor, muhammad adnan pitchan, nurzihan hassim, anwar muttaqin.  (2026).  eko-pelancongan islam dan generasi millenial.  - sinar bestari.  . 

shangmingzhu zhang, hasrul hashim, nurzihan hassim.  (2025).  narrative transformation in the 5g era : a literature review on the development and globalization of chinese web series.  - visual review.  1 - 19. 

shangmingzhu zhang, hasrul hashim, nurzihan hassim.  (2025).  cultural policy and the sustainable development of 12-episode web series in china : monetization, copyright and global expansion.  - studies in media and communication.  255 - 268. 

yanxue wang, shamsiah binti abd kadir, nurzihan binti hassim.  (2025).  empathy in chinese media communication: a review of theory and practise.  - edelweiss applied science and technology.  2821 - 2834. 

dickson roger marklen, poh ling tan, nurzihan hassim.  (2025).  instagram influencers’ source credibility on gadget product purchase intention among indonesian generation z: the mediating role of parasocial interaction.  - jurnal komunikasi: malaysian journal of communication.  125 - 145. 

nor atika md ashar, nurzihan hassim.  (2025).  merevolusikan pembelajaran demi masa depan mampan.  - i-peduli.  . 

shangmingzhu zhang, hasrul hashim, nurzihan hassim.  (2025).  from real creators to real audiences: tracing the communication pathways of chinese web series narratives.  - frontiers in communication.  1 - 13. 

sabariah mohamed salleh, hasrul hashim, nurzihan hassim, shamsiah abdul kadir, nurul akqmie badrul hisham, jeyasushma veeriah.  (2025).  enhancing digital media and information literacy in malaysia: a framework and roadmap for klik dengan bijak initiative.  - .  . 

linxu zhang, wan amizah wan mahmud, nurzihan hassim, yunyao li, fei gao .  (2025).  determinants of consumption behaviour intention among chinese k-drama fans: an integration of the theory of planned behaviour and cultural dimensions.  - studies in media and communication.  221 - 232. 

nurzihan hassim, syarifah nurleyana wafa, rabiah adawiah abu seman.  (2025).  childhood obesity: a systematic review on prevention strategies discourse among parents on social networking sites.  - jurnal komunikasi: malaysian journal of communication.  216 - 233. 

nurzihan hassim.  (2025).  strengthening the digital shield: protecting our children in a borderless world.  - bernama : thoughts.  . 

jingwen xu, wan amizah wan mahmud, nurzihan hassim, caiwei li.  (2025).  mapping the greater china film festival circuit: an actor-network theory approach.  - rita-revista indexada de textos academicos.  134 - 148. 

tan poh ling, nurzihan hassim, nur nadira mohammad bashir.  (2024).  sme preparedness in surviving the health pandemic in malaysia.  - sage open.  1-19. 

yang weiqi, normaliza abd rahim, benjamin loh yew hoong, nurzihan hassim.  (2024).  sang culture: social comparisons of generation z youths in china on social media.  - jurnal komunikasi: malaysian journal of communication.  248-266. 

ammar redza ahmad rizal, shahrina md nordin, rafidah abd rashid, nurzihan hassim.  (2024).  decoding the complexity of sustainable rice farming: a systematic review of critical determining factor of farmers' sustainable practices adoption.  - cogent food & agriculture.  1-13. 

sabariah mohamed salleh, hasrul hashim, nurzihan hassim, rani ann balaraman, mohamad saifudin mohamad salleh, bahiyah omar, sivabalan ethirmanasingham, shahniza azren mohamad shah, amirah ahmad salim.  (2024).  kod etika kewartawanan malaysia.  - .  . 

pramesti pradna paramita, manish kumar asthana, aizan sofia amin, nurzihan hassim.  (2024).  inclusive education for students with disabilities: perspectives from indonesian and malaysian higher education.  - jurnal komunikasi : malaysian journal of communication.  247 - 261. 

nurzihan hasshim.  (2024).  kawal keghairahan kongsi kisah anak di media sosial.  - berita harian .  . 

sarina yusuf, muhamad shamsul ibrahim, nan zakiah megat ibrahim, suffian hadi ayub, mohamad-noor salehhuddin sharipudin, nurzihan hassim.  (2023).  instrument validation of website quality to attract donation.  - journal of nusantara studies.  446-468. 

mohamad-noor salehhuddin sharipudin; nurzihan hassim; suffian hadi ayub; kim-shyan fam; nusanee meekaewkunchorn.  (2023).  exploring managers perceptions on sponsorship relations and decision making in the malaysian b2b context.  - jurnal komunikasi: malaysian journal of communication.  166-181. 

mohd shazwan mokhtar, junaidi awang besar, muhd norizam jamian, nurjanah mohd jaafar, siti noraini hamzah, abdul muein abadi, sharifah nursyahidah syed annuar, nurhidayu rosli, nor azzatunnisak mohd khatib, daniella mokhtar, che abdullah che ya...et all.  (2023).  prosiding persidangan kebangsaan sarjana muda 2023 (persada 2023).  - prosiding persidangan kebangsaan sarjana muda 2023 (persada 2023).  1-1289. 

wang qian, normaliza abd rahim, nurzihan hassim.  (2023).  understanding media influence on parental perspectives towards child obesity prevention.  - jurnal komunikasi: malaysian journal of communication.  255-273. 

mohamad-noor salehhuddin sharipudin,noor aziah abdullah, kai wan foo, nurzihan hassim, zsuzsanna tóth, tak jie chan.  (2023).  the influence of social media influencer (smi) and social influence on purchase intention among young consumers.  - search journal of media and communication research.  1-13. 

yang weiqi, normaliza abd rahim, benjamin loh yew hoong, nurzihan hassim.  (2023).  sang culture: exploring the new chinese youth movement and the way forward.  - search journal of media and communication research.  67-84. 

nurzihan hashim.  (2023).  hubungan parasosial: pempengaruh dan media sosial dalam norma baharu.  - .  1-148. 

mohamad-noor salehhuddin sharipudin, nurzihan hassim, suffian hadi ayub, kim-shyan fam, rosli mohammed.  (2022).  the role of media in sponsorship decision making during covid-19: a malaysian perspective.  - jurnal komunikasi: malaysian journal of communication.  182-197. 

wang qian, nurzihan hassim.  (2022).  examining the representation of childhood obesity in malaysian newspapers.  - search journal of media and communication research.  91-104. 

nurzihan hassim.  (2022).  perceptions on health-marketing initiatives to tackle obesity in malaysian media.  - the 7th international search conference.  18.