ummu ajirah abdul rauf.  (2026).  ruang ibu tunggal perkasa ekonomi.  - utusan malaysia.  . 

ummu ajirah abdul rauf.  (2026).  ukm-gsb mba team techbridge launches ready to rise initiative under supervision of dr. ummu ajirah abdul rauf, enhancing educational infrastructure at kuala lumpur primary school .  - big news network.  . 

ummu ajirah abdul rauf.  (2026).  ukm-gsb mba team ecoventure delivers project, exploring circular-economy green entrepreneurship across malaysia.  - streetinsider.  . 

rino rino, azman ismail, ummu ajirah abdul rauf, nurshahira ibrahim, osman md rasip.  (2026).  relationship between managerial support and employee outcomes: the mediating role of employees’ self-efficacy.  - intangible capital.  231 - 254. 

ummu ajirah binti abdul rauf ,mohd hafizuddin syah bangaan abdullah ,mazzlida binti mat deli ,`ainul huda binti jamil ,maryam jamilah binti asha`ari .  (2026).  enterprise risk management towards financial performance of malaysian public higher education.  - .  . 

ummu ajirah abdul rauf.  (2026).  empowering pwds with ‘impact’.  - the star education.  . 

meiqi huang, mazzlida mat deli, ummu ajirah abdul rauf.  (2026).  linking hr practices to employee engagement: a mediated-moderated model of self-efficacy and supervisory support.  - decision science letters.  139 - 150. 

ummu ajirah abdul rauf.  (2025).  knowledge nodes, revenue roads: enterprise risk management as the catalyst between intranet quality and university performance.  - 9th international conference on interdisciplinary business, economy, management, and social studies.  . 

ummu ajirah abdul rauf.  (2025).  knowledge in action: strengthening financial performance through enterprise risk management in higher education.  - the 10th international conference on management studies and social science (10th masos).  . 

meng na , mazzlida mat deli, ummu ajirah abdul rauf.  (2025).  self-efficacy and push-pull factors in international student mobility: a study of chinese students’ decision to study in malaysia.  - sage open.  1 - 22. 

ummu ajirah abdul rauf.  (2025).  demi raising funds for dialysis patients.  - the star education.  . 

ummu ajirah abdul rauf.  (2025).  demi: projek amal satukan komuniti dan bawa harapan baharu untuk pesakit dialisis.  - sinarplus.  . 

azman ismail, ummu ajirah abdul rauf, nurshahira ibrahim.  (2025).  relationship between interactional quality, patients’ perceived value and patient satisfaction in military hospital.  - journal of quality measurement and analysis.  79 - 97. 

ummu ajirah abdul rauf, mario p. brito.  (2025).  risk communication and financial performance in higher education: the mediating role of enterprise risk management.  - the international conference on business and administrative sciences research (icbas).  . 

ummu ajirah abdul rauf.  (2025).  memperkasa rakyat menyokong ekonomi.  - bicara 'alfa' belanjawan 2026.  . 

meng na, mazzlida mat deli, ummu ajirah abdul rauf.  (2025).  educational technology and ai: bridging cognitive load and learner engagement for effective learning.  - sage open.  1 - 28. 

abdullah a. afifi, khairul anuar mohd ali, ummu ajirah abd rauf .  (2025).  waqf within business model framework: a review and research agenda .  - international journal of research and innovation in social science (ijriss).  3373 - 3394. 

mohd helmi ali, zafir khan mohd makhbul, ummu ajirah abdul rauf.  (2025).  healthcare technology and innovamtion management in the era of society 5.0.  - .  . 

mohd helmi ali, zafir khan mohd makhbul, ummu ajirah abdul rauf.  (2025).  healthcare reform on technology and innovation.  - .  17 - 25. 

mohd helmi ali, zafir khan mohd makhbul, ummu ajirah abdul rauf.  (2025).  healthcare reform on technology and innovation.  - .  17 - 25. 

ummu ajirah abdul rauf, mazzlida mat deli, mohd helmi ali, zafir khan mohd makhbul.  (2025).  opportunities, challenges and risks in tech-driven healthcare.  - .  70 - 85. 

ummu ajirah abdul rauf, ‘ainul huda jamil, maryam jamilah asha’ari.  (2025).  risk management for uncertainty in healthcare society 5.0.  - .  54 - 69. 

maryam jamilah asha’ari, mazzlida mat deli, ummu ajirah abdul rauf.  (2025).  green human resource management (ghrm) and sustainable healthcare practices.  - .  86 - 99. 

maryam jamilah asha’ari, nur afiqah muhammad ishak, salina daud, rosmah mat isa, mazzlida mat deli, ummu ajirah abdul rauf.  (2025).  a decade of progress: a bibliometric analysis of green safety and health and sustainability performance, 2016 – 2025.  - proceedings of social science and humanities research association (sshra).  589 - 590. 

nanang husin, hujjatullah fazlurrahman, anita safitri, riska dhenabayu, ummu ajirah abdul rauf, aldi muhamad fitrah .  (2025).  policy perspective on proposed framework of nlp ai to bridge the inclusive support in higher education with a mixed methods approach in indonesia and malaysia.  - international journal of information and education technology.  2686 - 2699. 

ummu ajirah abdul rauf, paul bracken.  (2025).  mapping the risk: performance nexus in sustainable finance: insights from a 2020–2025 systematic review.  - international conference on social science and economics (icsse).  . 

ummu ajirah abdul rauf, ragnar löfstedt, paul bracken, astri ayu purwati.  (2025).  leveraging intranet quality for university financial sustainability: the mediating role of enterprise risk management.  - journal of applied engineering and technological science (jaets).  321 - 336. 

ummu ajirah abdul rauf, mazzlida mat deli, nanang husin.  (2025).  from exclusion to empowerment: redesigning e-learning to mitigate risks for disabled students.  - journal of applied engineering and technological science (jaets).  129 - 143. 

ummu ajirah abdul rauf, mohd hafizuddin syah bangaan abdullah, aisyah abdul rahman.  (2025).  love-hate with risk: a framework to drive financial success in higher education through knowledge management and enterprise risk management.  - 9th international conference on entrepreneurship studies, business, economy, and management science.  . 

ummu ajirah abdul rauf.  (2025).  brain vs. bot: is genai a game-changer or a risk in higher education?.  - the star.  . 

ummu ajirah abdul rauf, maura la torre, michele samuele borgia, adalberto rangone.  (2025).  from risk to revenue: a technology-driven enterprise risk management (erm) model for financial sustainability in higher education.  - the 11th international conference on business, economy, management and social studies towards sustainable economy (11th bemss).  . 

mazzlida mat deli, ainul huda jamil, ummu ajirah abdul rauf, maryam jamilah asha’ari, siti nur diana abdullah.  (2024).  e-commerce integration in manufacturing: exploring the effects on business processes, customer relations, and profitability.  - nanotechnology perceptions.  2127 - 2134. 

mazzlida mat deli, ummu ajirah abdul rauf, amaliyah, astri ayu purwati.  (2024).  leveraging community potential: a novel approach to boosting productivity for entrepreneurs.  - national social science &education conference series (nsse-24).  . 

mazzlida mat deli, ummu ajirah abdul rauf, siti norliyana harun.  (2024).  bibliometric analysis of big data and data analytics in agriculture: 2019-2024.  - international conference on agriculture, animal science & rural development.  . 

suguna sinniah; mara ridhuan che abdul rahman; mohd fadzil ramli; muhammad amer syafeq zuraihan; jumriah nunurung; shahmie aiman sabarudin; vivek raj ponnudurai; nur syazwani ahmad safian; muhammad ichsan bin zolkeply; nurul ain mohd bakhrin; ummu ajirah abdul rauf; ainul huda jamil; maryam jamilah asha’ari;.  (2024).  mba project guideline zcmf6514.  - .  . 

mukhtar, d., rauf, u.a.a., ali, m.h., suleiman, n.  (2024).  the comprehensive analysis of pro-environmental food purchasing behaviour among consumers observing halal diet.  - food research.  96 - 104. 

qudrat ullah khan, mohd helmi ali, ummu ajirah abdul rauf.  (2024).  influence of psychological contract violations and perceived service quality on continuance intention through customer satisfaction: moderating effects of switching costs and emotional exhaustion.  - educational administration: theory and practice.  9148 - 9160. 

qudrat ullah khan, mohd helmi ali, ummu ajirah abdul rauf.  (2024).  exploring customer trust and online continuance shopping intention of cosmetics, with mediating effect of perceived risk.  - rgsa – revista de gestão social e ambiental.  1 - 19. 

wang sibing, ma guoliang, fei haiyu, you jiaxin, leng yulong, zhang shuojun, yuan jiabei, ru siyuan, li shenhao, bai qingtian, li xueling, haung wei, ummu ajirah abdul rauf.  (2024).  art communication & exchange in culture integration for malaysian children.  - .  . 

ummu ajirah abdul rauf, ji yecheng, guorunlin, zhang youlu, yuan shuai, xiao rui, li liwei, zhang lu, lyu bingqian, zhang hanwen, zhao fei.  (2024).  together for child fire safety.  - .  . 

ummu ajirah abdul rauf, wang xu, liu jieyu, chen yimin, kang ling, wang yizhe, qin ruixi, zhang qingwei, li yunlong, zhang xiny, huang biy.  (2024).  supporting children with learning disabilities in malaysia.  - .  . 

ummu ajirah abdul rauf, liuyoujing, zhou siqi, quan haoran, pei chuya, dong biying, sun ye, gao xueqian, he xiaoqing, meng xin, cheng yuqing.  (2024).  developing qr code-based system at ukm bus stop.  - .  . 

ummu ajirah abdul rauf, wan yik mun, haylynn tan siau thong, muhammad dieny akmal bin rushdi, rimie azura binti amiruddin, syahirah izni binti mohamed shaharudin, nur yushan yusof, nirmala varatharajoo, suganthi muniandy.  (2024).  diabetes fun run.  - .  . 

ummu ajirah abdul rauf, ruan suqi, he jing, qiao dongliang, cui yaosheng, song wen, xia yanmin, chen guanyu, an haofang.  (2024).  public welfare - online environmental painting contest.  - .  . 

ummu ajirah abdul rauf, saif ahmed, mazzlida mat deli, maryam jamilah asha’ari, ‘ainul huda jamil, mohd hafizuddin syah bangaan abdullah, siti intan nurdiana wong abdullah.  (2024).  empowering higher education: the tech advantage in work coordination and risk management for financial growth .  - journal of applied engineering and technological science.  641 - 655. 

mara ridhuan che abdul rahman, ummu ajirah abdul rauf, suguna sinniah.  (2024).  oil palm smallholders entrepreneurs and financial literacy: technology adoption.  - journal of applied engineering and technological science.  656 - 667. 

yusrizal sufardi mohd yunan, mohd helmi ali, ummu ajirah abdul rauf.  (2024).  halal logistics and halal integrity protection.  - .  155 - 174. 

maryam jamilah asha’ari, salina daud, ummu ajirah abdul rauf, mazzlida mat deli, siti intan nurdiana wong abdullah, ainul huda jamil.  (2024).  the efforts of malaysian schools towards education for sustainable development.  - .  88 - 100. 

ummu ajirah abdul rauf, ainul huda jamil, maryam jamilah ashaari.  (2024).  sustainable development goals in risk management.  - .  60-71. 

mazzlida mat deli, ummu ajirah abdul rauf, maryam jamilah ashaari, ainul huda jamil, astri ayu purwati, siti intan nurdiana wong abdullah, fauziah ismail, siti norliyana harun.  (2024).  a bibliometric article regarding twin technology in technology management for the year 2019-2023: industry in malaysia.  - journal of applied engineering and technological science (jaets).  925-940. 

ainul huda jamil, mazzlida mat deli, ummu ajirah abdul rauf, maryam jamilah, suguna sinniah, siti intan nurdiana wong abdullah.  (2024).  resilience and sustainability in tourism-forestry systems through risk management framework: review and concept.  - journal of law and sustainable development.  1-28. 

mazzlida mat deli, ummu ajirah abdul rauf, maryam jamilah ashaari.  (2024).  bibliometric analysis for quality management in the manufacturing sector: 2020 to 2024.  - international summit scientific research congress.  1-16. 

mazzlida mat deli, ummu ajirah abdul rauf, maryam jamilah ashaari, ainul huda jamil, astri ayu purwati, siti intan nurdiana wong abdullah.  (2024).  a bibliometric analysis of publications on 3d food printing technology using vosviewer.  - 4th international conference on advancing knowledge from multidisciplinary perspectives in engineering & technology.  1-12. 

ummu ajirah abdul rauf, aisyah abdul rahman, mohd hafizuddin syah bangaan abdullah, ainul huda jamil, mazzlida mat deli, maryam jamilah ashaari, siti intan nurdiana wong abdullah.  (2024).  enhancing intranet quality for effective erm implementation: empirical analysis.  - international summit scientific research congress.  1-15. 

ummu ajirah abdul rauf, ainul huda jamil, mohd hafizuddin syah bangaan abdullah, aisyah abdul rahman, mazzlida mat deli, maryam jamilah ashaari, siti intan nurdiana wong abdullah.  (2024).  pioneering pathways elevating risk communication in higher education.  - international conference on scientific research.  1-15. 

ummu ajirah abdul rauf, mazzlida mat deli, maryam jamilah ashaari, ainul huda jamil, mohd hafizuddin syah bangaan abdullah, siti intan nurdiana wong abdullah.  (2024).  optimizing financial performance: a framework for malaysian public higher education through enterprise risk management.  - international conference on humanities, social science and business management (ichssbm-2024).  1-15. 

ummu ajirah abdul rauf, ainul huda jamil, maryam jamilah ashaari, mazzlida mat deli, mohd hafizuddin syah bangaan abdullah, aisyah abdul rahman, siti intan nurdiana wong abdullah.  (2024).  are information systems crucial in higher education? evidence from empirical study.  - 3rd international conference on multidisciplinary research for sustainable innovation (3rd icmrsi).  1-17. 

ummu ajirah abdul rauf, mazzlida mat deli, maryam jamilah ashaari, ainul huda jamil, siti intan nurdiana wong abdullah.  (2024).  cb-sem modelling on work coordination and enterprise risk management towards performance of malaysian public higher education.  - 4th international conference on advancing knowledge from multidisciplinary perspectives in engineering & technology.  1-16. 

nanang husin, anita safitri, muhammad fajar wahyudi rahman, fresha kharisma, ummu ajirah abdul rauf.  (2024).  ai chatgpt in academic information technology engineering to increase the engagement of extracurricular performance from students with disabilities.  - 2024 12th international conference on cyber and it service management (citsm).  13 - 18. 

mazzlida mat deli, siti mariam dasman, siti intan nurdiana wong abdullah, maryam jamilah ashaari, ummu ajirah abdul rauf, ainul huda jamil.  (2023).  exploring adult involvement as teachers to meet the learning needs of indigenous communities.  - international conference on economics, business, science, and technology (ice-best).  1-10. 

ummu ajirah abdul rauf.  (2023).  chapter 1: introduction to research.  - .  1-27. 

ummu ajirah abdul rauf.  (2023).  chapter 2: literature review & problem statement.  - .  1-41. 

ummu ajirah abdul rauf.  (2023).  chapter 3: research design.  - .  1-22. 

ummu ajirah abdul rauf.  (2023).  chapter 4: data collection.  - .  1-26. 

ummu ajirah abdul rauf.  (2023).  chapter 5: data analysis.  - .  1-21. 

ummu ajirah abdul rauf, ainul huda jamil, mazzlida mat deli, siti intan nurdiana wong abdullah, maryam jamilah ashaari.  (2023).  validating the technology component on financial performance in malaysian public higher education.  - 23rd asia pacific industrial engineering & management systems (apiems) 2023 conference.  1-17. 

noraini moktar, mazzlida mat deli, ummu ajirah abdul rauf, fazli idris, astri ayu purwati.  (2023).  esg disclosure: the extent of investors confidence in stock market.  - international journal of academic research in progressive education and development.  1005-1024. 

mazzlida mat deli, maryam jamilah ashaari, ummu ajirah abdul rauf, ainul huda jamil, siti intan nurdiana wong abdullah, siti norliyana harun, astri ayu purwati.  (2023).  issues of human resource in malaysian palm oil industry.  - international journal of academic research in progressive education and development.  1-8. 

mazzlida mat deli, ummu ajirah abdul rauf, maryam jamilah ashaari, siti intan nurdiana wong abdullah, ainul huda jamil, nur syazwani ahmad safian.  (2023).  breaking barriers: strategies to promote sustainable malaysian palm oil in the global market.  - the 23rd asia pacific industrial engineering and management systems (apiems) conference.  83. 

ainul huda jamil, mohd helmi ali, mazzlida mat deli, ummu ajirah abdul rauf, maryam jamilah asha'ari.  (2023).  anti-money laundering in supply chain risk management: qualitative study.  - 23rd asia pacific industrial engineering & management system conference.  1-16. 

mazzlida mat deli, ummu ajirah abdul rauf, ayu astri purwati, ramlan mustapha.  (2023).  expert agreement towards the orang asli community learning center model based on the local environment-analysis of the fuzzy delphi method.  - tuijin jishu/journal of propulsion technology.  3239-3255. 

maryam jamilah ashaari, salina daud, ummu ajirah abdul rauf, mazzlida mat deli, ainul huda jamil, siti intan nurdiana wong.  (2023).  islam and sustainability: bibliometric analysis.  - 23rd asia pacific industrial engineering & management system (apiems).  1-15. 

ummu ajirah abdul rauf, maryam jamilah ashaari, ainul huda jamil, mazzlida mat deli, siti intan nurdiana wong abdullah.  (2023).  unraveling technology components on the financial performance of malaysian public higher education: cb-sem approach.  - tuijin jishu/journal of propulsion technology.  6383-6398. 

ummu ajirah abdul rauf.  (2023).  pasca belanjawan 2024 intensif baharu.  - nasional fm.  . 

ummu ajirah abdul rauf, nusra izzaty aziz, nor amirah syairah zulkarnaini, mazzlida mat deli, maryam jamilah ashaari, ainul huda jamil, siti intan nurdiana wong abdullah.  (2023).  strengthening the university-maritime industry collaborations (umics): technology issues.  - journal of applied engineering and technological science.  515-530. 

ummu ajirah abdul rauf, ainul huda jamil, mazzlida mat deli, maryam jamilah ashaari, mohammad nurul hassan reza and siti intan nurdiana wong abdullah.  (2023).  predicting malaysian university performance through intranet quality: a review on mediating role of enterprise risk management.  - journal of management scholarship.  1-8. 

maryam jamilah ashaari, amalia nabila azman, ummu ajirah abdul rauf, mazzlida mat deli, ainul huda jamil.  (2023).  impact of alcohol: the role of local councils on alcohol regulation in malaysia.  - the international halal science and technology conference 2023 (ihsatec): 16th halal science industry and business (hasib).  1-18. 

maryam jamilah ashaari, salina daud, ainul huda jamil, mazzlida mat deli, ummu ajirah abdul rauf, siti intan nurdiana wong abdullah.  (2023).  waste management and business sustainability performance: moderating role of organisation age.  - journal of management scholarship.  1-9. 

maryam jamilah ashaari, azman ismail, ummu ajirah abdul rauf, mazzlida mat deli, ainul huda jamil.  (2023).  safety and health toward sustainability: bibliometric analysis.  - international summit scientific research congress.  1-10. 

ummu ajirah abdul rauf, aisyah abdul rahman, ainul huda jamil, maryam jamilah ashaari, mazzlida mat deli, siti intan nurdiana wong abdullah.  (2023).  spicing up risk management: halal compliance in malaysian non-muslim restaurant.  - the international halal science and technology conference 2023 (ihsatec): 16th halal science industry and business (hasib).  1-12. 

ummu ajirah abdul rauf.  (2023).  introduction to amos.  - .  1-10. 

ummu ajirah abdul rauf.  (2023).  amos: path analysis.  - .  1-11. 

ummu ajirah abdul rauf.  (2023).  amos: model respecification.  - .  1-11. 

ummu ajirah abdul rauf.  (2023).  amos: reliability & validity.  - .  1-11. 

ummu ajirah abdul rauf, maryam jamilah ashaari, ainul huda jamil, mazzlida mat deli and siti intan nurdiana wong abdullah.  (2023).  evaluating the relationships between knowledge sharing and financial performance of malaysian public university.  - international scientific research conference.  1-13. 

ainul huda jamil, zuraidah mohd sanusi, yusarina mat isa, najihah marha yaacob, suguna sinniah, ummu ajirah abdul rauf, maryam jamilah ashaari, mazzlida mat deli.  (2023).  navigating anti-money laundering:integration of knowledge management and ethical culture in banking operations.  - tuijinjishu/journal of propulsion technology.  1791-1800. 

tianovita juliani hutahaean, erfa okta lussianda, ummu ajirah abdul rauf.  (2023).  key drivers of police performance (personnel teaching staff coordinator): leadership, work discipline, personal competence, and interpersonal communication.  - international journal of information system and innovation management.  57 - 67. 

ummu ajirah abdul rauf, nusra izzaty aziz, nor amirah syairah zulkarnaini, mazzlida mat deli, maryam jamilah asha’ari, ‘ainul huda jamil, siti intan nurdiana wong abdullah.  (2023).  strengthening the university-maritime industry collaborations (umics): technology issues.  - journal of applied engineering and technological science.  515 - 530.