Projek Penyelidikan

Projek Tempoh Peranan
understanding the postgraduate and undergraduate students` perceptions on the generic skills for the workforce in the gig economy 01-09-202131-12-2022 Ketua Projek
new theoretical development on big data analytics towards sustainable performance in tourism industry 01-09-201930-11-2022 Ketua Projek
data analytics adoptions in small medium enterprise (smes) 15-10-202015-10-2022 Penyelidik Bersama
understanding the impacts of travel constraints and perceived travel risk on travel intention among malaysian consumers amid the covid-19 01-10-202130-09-2022 Ketua Projek
research and module development for digital entrepreneurial skills in gig economy 01-09-202131-08-2022 Ketua Projek
inpatient satisfaction index (ipsi) in the context of malaysian private hospitals 10-12-201915-12-2021 Penyelidik Bersama
pemasaran pelancongan dan hospitaliti di malaysia : perspektif teoritikal - vol 1. 01-01-201830-06-2019 Ketua Projek
assessing economics impacts of climate chane mitigation towards low carbon economy in malaysia 01-04-201431-03-2015 Penyelidik Bersama
pembangunan strategi perkhidmatan bersepadu 01-04-201431-03-2015 Penyelidik Bersama
sustainability assessment of the coastal zone in langkawi geopark, kedah 01-04-201331-03-2015 Penyelidik Bersama
modelling the service of shariah-compliant hotel in malaysia: a focus on dimensionality and measurement index 01-04-201331-03-2015 Penyelidik Bersama
assesing in mba curciculum-competency alignment dan managerial relevance in business research: an exploratory study 01-01-201331-03-2014 Penyelidik Bersama
exploring the influence of postgraduate-student engagement on satisfaction, behavioural intentions and success 01-01-201331-03-2014 Ketua Projek
program pembangunan strategi perniagaan perkhidmatan 01-01-201331-03-2014 Penyelidik Bersama
bantuan kewangan bahan penyelidikan :norzalita bt. abd aziz 01-03-201328-02-2014 Penyelia
nature & resource and food security study in comprehensive development plan (cdp) review 01-10-201231-12-2013 Penyelidik Bersama
developing the index and dimensionality of commercial hospitality for airline services 27-12-201026-12-2012 Penyelidik Bersama
developing internet addiction model in malaysia: young users perspective 01-12-201031-05-2012 Ketua Projek
exploring the brand equity of automobiles: a study on malaysian consumers 01-12-201031-05-2012 Penyelidik Bersama
mobile data services & advertising: an empirical investigation of consumers and travel service organizations adoption to the new delivery channel 01-12-201031-05-2012 Ketua Projek
marketing malaysia as a health tourism haven 01-12-201030-11-2011 Penyelidik Bersama
developing a higher education brand index for malaysia 01-01-200931-12-2010 Penyelidik Bersama
the role pf perceived justice and satisfaction as antecedents to cardholder citizenship behaviour and cardholder dysfunctional behaviour within retail loyalty program 01-11-200931-10-2010 Penyelidik Bersama
market orientation and marketing competency in the tropical fruits industry: identifing best practices 01-10-200730-09-2010 Penyelidik Bersama