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is greenwashing causing consumers to avoid buying organic foods? the mediating roles of green perceived risk and skepticism and the moderating role of green literacy
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01-06-202331-12-2023
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Ketua Projek
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relationship between social capital and business performance in urban informal sector: the case of smes in dar es salaam, tanzania
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01-10-202131-12-2022
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Penyelidik Bersama
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the effect of personalisation on repurchase intention and brand identification during covid-19 crisis pandemic: do employee friendliness and customer motivation still matter?
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01-10-202131-12-2022
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Ketua Projek
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the impact of organizational resilience on travel agency corporate sustainability post covid19: the moderating roles of government initiatives
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01-10-202130-09-2022
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Penyelidik Bersama
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factors influencing compulsive buying behaviour among malaysian consumers: an empirical investigation of antecedents and moderators
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01-01-201930-09-2021
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Ketua Projek
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essential insights into consumerology and brands
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01-01-201830-06-2019
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Ketua Projek
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strategi perniagaam berteraskan perkhidmatan bersepadu
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15-06-201530-09-2016
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Penyelidik Bersama
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exploring success factors: public sector development capabilities and government innovation initiatives
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01-06-201230-11-2015
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Ketua Projek
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packaging and consumer response behavior: a multi-dimensional perspective
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18-09-201417-09-2015
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Ketua Projek
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pembangunan strategi perkhidmatan bersepadu
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01-04-201431-03-2015
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Penyelidik Bersama
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incorporating islamic principles in customer brand trust in an online environment
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04-04-201203-04-2014
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Penyelidik Bersama
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program pembangunan strategi perniagaan perkhidmatan
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01-01-201331-03-2014
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Penyelidik Bersama
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customer perceived risk on purchase postponement: the moderating role of national culture
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01-12-201031-05-2012
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Ketua Projek
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successful product rollouts: a comparison between sequential and simultaneous launch strategies
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01-07-200630-04-2009
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Ketua Projek
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