Projek Penyelidikan

Projek Tempoh Peranan
the influence of ai-powered chatbots and ai-enabled voice assistants on tourism web continuance usage intention in malaysia: the moderating role of web atmospherics 01-01-202431-12-2024 Ketua Projek
the impact of organizational change on the sustainability performance of higher education institutions; mediating role of transformational leadership 01-01-202431-12-2024 Penyelidik Bersama
the influence of financial literacy on the intention to subscribe private retirement scheme (prs) among private sector employees & the self-employed in klang valley 01-10-202230-09-2024 Penyelidik Bersama
is greenwashing causing consumers to avoid buying organic foods? the mediating roles of green perceived risk and skepticism and the moderating role of green literacy 01-06-202331-12-2023 Ketua Projek
the effect of personalisation on repurchase intention and brand identification during covid-19 crisis pandemic: do employee friendliness and customer motivation still matter? 01-10-202131-12-2022 Ketua Projek
relationship between social capital and business performance in urban informal sector: the case of smes in dar es salaam, tanzania 01-10-202131-12-2022 Penyelidik Bersama
the impact of organizational resilience on travel agency corporate sustainability post covid19: the moderating roles of government initiatives 01-10-202130-09-2022 Penyelidik Bersama
factors influencing compulsive buying behaviour among malaysian consumers: an empirical investigation of antecedents and moderators 01-01-201930-09-2021 Ketua Projek
essential insights into consumerology and brands 01-01-201830-06-2019 Ketua Projek
strategi perniagaam berteraskan perkhidmatan bersepadu 15-06-201530-09-2016 Penyelidik Bersama
exploring success factors: public sector development capabilities and government innovation initiatives 01-06-201230-11-2015 Ketua Projek
packaging and consumer response behavior: a multi-dimensional perspective 18-09-201417-09-2015 Ketua Projek
pembangunan strategi perkhidmatan bersepadu 01-04-201431-03-2015 Penyelidik Bersama
incorporating islamic principles in customer brand trust in an online environment 04-04-201203-04-2014 Penyelidik Bersama
program pembangunan strategi perniagaan perkhidmatan 01-01-201331-03-2014 Penyelidik Bersama
customer perceived risk on purchase postponement: the moderating role of national culture 01-12-201031-05-2012 Ketua Projek
successful product rollouts: a comparison between sequential and simultaneous launch strategies 01-07-200630-04-2009 Ketua Projek