Projek Penyelidikan

Projek Tempoh Peranan
is greenwashing causing consumers to avoid buying organic foods? the mediating roles of green perceived risk and skepticism and the moderating role of green literacy 01-06-202331-12-2023 Ketua Projek
relationship between social capital and business performance in urban informal sector: the case of smes in dar es salaam, tanzania 01-10-202131-12-2022 Penyelidik Bersama
the effect of personalisation on repurchase intention and brand identification during covid-19 crisis pandemic: do employee friendliness and customer motivation still matter? 01-10-202131-12-2022 Ketua Projek
the impact of organizational resilience on travel agency corporate sustainability post covid19: the moderating roles of government initiatives 01-10-202130-09-2022 Penyelidik Bersama
factors influencing compulsive buying behaviour among malaysian consumers: an empirical investigation of antecedents and moderators 01-01-201930-09-2021 Ketua Projek
essential insights into consumerology and brands 01-01-201830-06-2019 Ketua Projek
strategi perniagaam berteraskan perkhidmatan bersepadu 15-06-201530-09-2016 Penyelidik Bersama
exploring success factors: public sector development capabilities and government innovation initiatives 01-06-201230-11-2015 Ketua Projek
packaging and consumer response behavior: a multi-dimensional perspective 18-09-201417-09-2015 Ketua Projek
pembangunan strategi perkhidmatan bersepadu 01-04-201431-03-2015 Penyelidik Bersama
incorporating islamic principles in customer brand trust in an online environment 04-04-201203-04-2014 Penyelidik Bersama
program pembangunan strategi perniagaan perkhidmatan 01-01-201331-03-2014 Penyelidik Bersama
customer perceived risk on purchase postponement: the moderating role of national culture 01-12-201031-05-2012 Ketua Projek
successful product rollouts: a comparison between sequential and simultaneous launch strategies 01-07-200630-04-2009 Ketua Projek