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Projek	Tempoh	Peranan
are we ready? exploring the perceptions towards the use of facial recognition payment system in malaysia	15-01-202315-06-2024	Penyelidik Bersama
the impact of coloured social media advertising on gen alpha’s intention to purchase	15-01-202315-01-2024	Penyelidik Bersama
-	09-12-202108-12-2023	Ketua Projek
forming a sustainable model of consumer’s palm oil-based food consumption, and food waste management among different personality traits and generations in malaysia.	01-09-202131-08-2023	Penyelidik Bersama
protecting local advertising identity: a case study on gen alpha’s perceptions of disparaging humour advertising	15-01-202330-07-2023	Penyelidik Bersama
does retail type matter? consumer responses to channel integration in omni-channel retailing	27-07-202226-07-2023	Penyelidik Bersama
-	28-04-202127-04-2023	Ketua Projek
evolution of gaming experience: assessment of an extended uses and gratifications model of online gaming among higher institution students in malaysia	15-10-202115-04-2023	Penyelidik Bersama
impacts of food, safety practices and initiatives on food business supply chain	01-01-201931-03-2023	Ketua Projek
pengurusan rantaian bekalan: praktikal, aplikasi dan cabaran	22-12-202122-12-2022	Penyelidik Bersama

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