Projek Penyelidikan

Projek Tempoh Peranan
are we ready? exploring the perceptions towards the use of facial recognition payment system in malaysia 15-01-202315-06-2024 Penyelidik Bersama
the impact of coloured social media advertising on gen alpha’s intention to purchase 15-01-202315-01-2024 Penyelidik Bersama
- 09-12-202108-12-2023 Ketua Projek
forming a sustainable model of consumer’s palm oil-based food consumption, and food waste management among different personality traits and generations in malaysia. 01-09-202131-08-2023 Penyelidik Bersama
protecting local advertising identity: a case study on gen alpha’s perceptions of disparaging humour advertising 15-01-202330-07-2023 Penyelidik Bersama
does retail type matter? consumer responses to channel integration in omni-channel retailing 27-07-202226-07-2023 Penyelidik Bersama
- 28-04-202127-04-2023 Ketua Projek
evolution of gaming experience: assessment of an extended uses and gratifications model of online gaming among higher institution students in malaysia 15-10-202115-04-2023 Penyelidik Bersama
impacts of food, safety practices and initiatives on food business supply chain 01-01-201931-03-2023 Ketua Projek
pengurusan rantaian bekalan: praktikal, aplikasi dan cabaran 22-12-202122-12-2022 Penyelidik Bersama
exploring the role of digital literacy in nurturing entrepreneurial intention among malaysian university students 15-10-202115-10-2022 Penyelidik Bersama
the intention to use internet banking between islamic and conventional bank consumers 15-10-202014-04-2022 Penyelidik Bersama
dynamic analysis of human computer interaction and digital assistance features for digital transformation strategy of crowdfunding in malaysia 15-10-202014-04-2022 Ketua Projek
framing supporting agency strategic relational model for triple bottom line sustainability of bumiputera digital entrepreneurs 01-01-201930-09-2021 Ketua Projek
university strategic engagement as interconnectedness: intensity and relevance 01-02-201829-02-2020 Penyelidik Bersama
modelling successful technology transfer from research to industry in the malaysian agro-biotechnology sector. 01-02-201811-11-2019 Penyelidik Bersama
consumer boycott: the influence of severity, csr and psychological contract violation in halal negligence incident 01-12-201731-05-2019 Ketua Projek
an analysis of self-determined learning methods, student preparation, and motivation among ukm undergraduate students :entrepreneurship course effectiveness 15-11-201714-05-2019 Ketua Projek
dana inisiatif penerbitan fep 01-01-201831-12-2018 Penyelidik Bersama
framework of entrepreneurial success when doing business is a calling/fardhu 01-12-201430-11-2017 Penyelidik Bersama
entrepreneurial orientation and strategic behaviors: new approach in agro tourism industry programs for rural transformation 01-08-201431-01-2017 Penyelidik Bersama
measuring user satisfaction with ukm web portal: a empirical study 15-07-201514-01-2017 Penyelidik Bersama
critical factors of entrepreneurial development and entrepreneurial enhancement programs : assessing the entrepreneurs program effectiveness at entrepreneur development division (bpu), mara 16-03-201530-12-2016 Ketua Projek
framing the development of a multi-perspective model for bumiputera entrepreneurs performance: a framework for improving entrepreneur sector in mara 16-03-201530-12-2016 Ketua Projek
product strategies in export ventures: an empirical investigation among sme`s in malaysia 11-05-201510-11-2016 Penyelidik Bersama
innovation capabilities, capabilities and entrepreneurship intention: are business students different from non business major students? 11-05-201510-11-2016 Ketua Projek
enhancing management towards organizational strategy implementation success 15-06-201530-09-2016 Penyelidik Bersama
strategi perniagaam berteraskan perkhidmatan bersepadu 15-06-201530-09-2016 Penyelidik Bersama
framing a multi-perspective model for takaful agency`s business performance : a critical weapon for wakalah model 01-04-201330-09-2016 Penyelidik Bersama
framing a multi-perspective model for takaful agency`s business performance : a critical weapon for wakalah model 01-04-201330-09-2016 Ketua Projek
pembangunan strategi perkhidmatan bersepadu 01-04-201431-03-2015 Penyelidik Bersama
contemporary issues in organization strategic management 01-04-201431-03-2015 Penyelidik Bersama
agenda penyelidikan dan penerbitan dalam era transformasi ekonomi 01-04-201431-03-2015 Penyelidik Bersama
bantuan kewangan bahan penyelidikan (bkbp): nor asiah binti omar 01-01-201431-03-2015 Penyelia
developing structured marketing experiential learning involving marketing course for business students in fep, ukm 01-07-201331-12-2014 Ketua Projek
towards optimizing student knowledge cocreation: assesetment of presentation slides use in marketing courses at economics and management faculty, ukm 01-07-201331-12-2014 Penyelidik Bersama
a new integrated business model of malaysian credit card deliquency 04-04-201203-10-2014 Penyelidik Bersama
urusniaga bioteknologi 01-01-201331-03-2014 Penyelidik Bersama
program pembangunan strategi perniagaan perkhidmatan 01-01-201331-03-2014 Penyelidik Bersama
agenda penyelidikan dan penerbitan dalam era transformasi ekonomi 01-01-201331-03-2014 Penyelidik Bersama
bantuan kewangan bahan penyelidikan :nor asiah binti omar 01-03-201328-02-2014 Penyelia
developing a model of explaining loyalty program attributes, store attributes and loyalty of consumers in hypermarket/superstore, department store and specialty stor 01-06-201031-12-2012 Ketua Projek
pembangunan program penambahbaikan perkahwinan dan kekeluargaan masyarakat melayu dan berpendidikan rendah di luar bandar dengan menggunakan pendekatan 16-05-201115-11-2012 Penyelidik Bersama
penambahbaikan carakerja di fep: perspektif sistem pengurusan kualiti iso 9000 01-04-201130-09-2012 Penyelidik Bersama
developing internet addiction model in malaysia: young users perspective 01-12-201031-05-2012 Penyelidik Bersama
enhancing loyalty for mall shoppers: the contribution of shopper-based mall equity (sbme) and relationship quality 01-03-201129-02-2012 Ketua Projek
modelling the effects of consumers` relationship drivers on their inclination towards a relationship with retailers (loyalty program) 01-06-201031-12-2011 Penyelidik Bersama
aif customers' satisfaction index - appointment as a resource person 01-10-201031-03-2011 Ketua Projek
the role pf perceived justice and satisfaction as antecedents to cardholder citizenship behaviour and cardholder dysfunctional behaviour within retail loyalty program 01-11-200931-10-2010 Ketua Projek
- 06-06-2023 Ketua Projek
- 24-12-2019 Penyelia