Projek Penyelidikan

Projek Tempoh Peranan
assessing determinants of green it awareness among it professionals in malaysian higher education sector: integrating esg principles 01-12-202530-11-2027 Penyelidik Bersama
investigating the antecedents influencing job hopping among malaysian youth of generation z 01-12-202530-11-2027 Penyelidik Bersama
marketing quest: leveraging an interactive gameboard for experiential learning in undergraduate marketing fundamentals 01-01-202531-12-2026 Penyelidik Bersama
artificial intelligence (ai) impact towards customer-brand relationships in malaysia and indonesia financial industry 01-08-202431-07-2026 Penyelidik Bersama
keusahawanan daya asnaf ukm-mib 01-10-202430-10-2025 Penyelidik Bersama
exploring the impact of virtual experience on tourists` affective state and visit intentions 01-10-202230-09-2025 Ketua Projek
a bibliometrics analysis of the effectiveness of ai integration on university students` performance 19-08-202418-08-2025 Penyelidik Bersama
ability, motivation and opportunity (amo) enhancing practices and employee wellbeing in malaysia: exploring the effect of generational differences. 01-10-202231-03-2025 Penyelidik Bersama
dana inisiatif penerbitan fep 01-01-202431-12-2024 Penyelidik Bersama
enhancing shoppers impulsive buying tendency in live-streaming via cognitive appraisal pathway among young shoppers in malaysia 01-10-202230-09-2024 Penyelidik Bersama
exploring the potential of extended reality as tools to enhance users’ experiences in the tourism education. a bibliometric analysis using vosviewer 27-07-202226-01-2024 Ketua Projek
evolution of gaming experience: assessment of an extended uses and gratifications model of online gaming among higher institution students in malaysia 15-10-202115-04-2023 Ketua Projek
tabung agihan penyelidikan (tap)-k023787 01-09-2022 Penyelia