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assessing determinants of green it awareness among it professionals in malaysian higher education sector: integrating esg principles
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01-12-202530-11-2027
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Penyelidik Bersama
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investigating the antecedents influencing job hopping among malaysian youth of generation z
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01-12-202530-11-2027
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Penyelidik Bersama
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marketing quest: leveraging an interactive gameboard for experiential learning in undergraduate marketing fundamentals
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01-01-202531-12-2026
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Penyelidik Bersama
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artificial intelligence (ai) impact towards customer-brand relationships in malaysia and indonesia financial industry
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01-08-202431-07-2026
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Penyelidik Bersama
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keusahawanan daya asnaf ukm-mib
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01-10-202430-10-2025
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Penyelidik Bersama
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exploring the impact of virtual experience on tourists` affective state and visit intentions
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01-10-202230-09-2025
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Ketua Projek
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a bibliometrics analysis of the effectiveness of ai integration on university students` performance
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19-08-202418-08-2025
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Penyelidik Bersama
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ability, motivation and opportunity (amo) enhancing practices and employee wellbeing in malaysia: exploring the effect of generational differences.
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01-10-202231-03-2025
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Penyelidik Bersama
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dana inisiatif penerbitan fep
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01-01-202431-12-2024
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Penyelidik Bersama
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enhancing shoppers impulsive buying tendency in live-streaming via cognitive appraisal pathway among young shoppers in malaysia
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01-10-202230-09-2024
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Penyelidik Bersama
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exploring the potential of extended reality as tools to enhance users’ experiences in the tourism education. a bibliometric analysis using vosviewer
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27-07-202226-01-2024
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Ketua Projek
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evolution of gaming experience: assessment of an extended uses and gratifications model of online gaming among higher institution students in malaysia
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15-10-202115-04-2023
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Ketua Projek
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tabung agihan penyelidikan (tap)-k023787
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01-09-2022
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Penyelia
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