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development of an integrated digital concierge with real-time avatar based\r&newline;on ai-rag for the empowerment of civic and smart tourism services
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01-06-202628-02-2027
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Penyelidik Bersama
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the differential impacts of fintech adoption on male and female income levels in malaysia: a quantile regression approach
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16-12-202415-12-2026
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Penyelidik Bersama
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understanding consumer resistance to the consumption of plant-based food: a comparison study between muslim and non-muslim consumers
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16-12-202415-12-2026
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Ketua Projek
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integrating the push-pull-mooring model and unmanned smart hotel case studies into service marketing pedagogy in malaysian higher education
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10-12-202509-12-2026
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Ketua Projek
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