pensyarah universiti
pusat kajian teknologi & pengurusan perisian (softam)
yazrina@ukm.edu.my
Biografi/ Biography :
Yazrina Yahya is currently an Associate Professor at the Faculty of Information Science and Technology at Universiti Kebangsaan Malaysia (UKM) where her academic career began in 1997. She was recently seconded to the Higher Education Leadership Academy (AKEPT) as the Deputy Director for Centre Leadership Sustainability. Her task at AKEPT requires her to establish global leadership management programs that will assist the leaders and communities of local and ASEAN academic institutions She has been appointed as the Governing Board Member of SEAMEO RIHED, responsible for operational policies, strategic planning, annual evaluation and review of the Centre`s programmes and budget within the framework of its approved Five-Year Development Plan and contributed through the meetings attended. Prior to her appointment at AKEPT, she was the UKM Director of Corporate Communication from 2019-2020 and the UKM Director / Deputy Director of International Relations Centre (UKM Global) from 2015-2019/ 2012 - 2015 respectively. Her extensive experience in internationalisation of higher education leads to her appointment as an associate fellow at The National Higher Education Institute (IPPTN) Malaysia under the cluster of HEI Internationalisation. She was attached to AirAsia Berhad in 2012 as an Innovation and Strategic Analyst where she developed the IT Strategic Plan for AirAsia Management, involved in various projects related to IT and innovation of AirAsia systems. Her landmark contribution to Malaysia’s STEM development in Malaysia includes the establishment of the Science and Technology Foresight Malaysia 2050 Emerging Science, Engineering and Technology (ESET) Study during her appointment as the Associate Fellow at the Academy of Sciences Malaysia (ASM) (2015-2019). Her research works in the area of Service Science is established via her writings in a book “Service Excellence for Sustainability: Lessons from Malaysia, Japan and Taiwan” and also in her postgraduate supervisions at the faculty.
yazrina yahya. (2023). cbtm in strategic human resource management. - . 1-141.
yazrina yahya. (2023). academic pesona. - . 1-25.
yazrina yahya. (2023). effective communication. - . 1-20.
yazrina yahya. (2023). personal branding. - . 1-30.
yazrina yahya. (2023). developing the leaders in you: leadership and being a global leader. - . 1-20.
mukhtar m., ismail m.n., yahya y.. (2012). a hierarchical classification of co-creation models and techniques to aid in product or service design. - computers in industry. 289-297.
norleyza jailani, noor faezah mohd yatim, yazrina yahya.ahmed patel, mazliza othman. (2008). secure and auditable agent-based e-marketplace framework for mobile users.. - computer standards & interfaces. 30(4):237-252.
wan azlin zurita, muriati mukhtar, yazrina yahya. (2018). evaluating the applicability of a social content management framework: a case analysis. - international journal of advanced computer science and applications. .
wan azllin zurita wan ahmad, muriati mukhtar, yazrina yahya. (2020). defining social content and social content management: service science perspective. - indonesian journal of electrical engineering and computer science. 1453-1460.
wan azlin zurita wan ahmad, muriati mukhtar, yazrina yahya. (2020). developing and validating an instrument for social content management. - international journal on advanced science, engineering and information technology. 239-245.
wan azlin zurita, muriati mukhtar, yazrina yahya. (2018). validating the social content management framework: a delphi study. - jurnal pengurusan. .
wan azlin zurita, muriati mukhtar, yazrina yahya. (2018). evaluating the applicability of a social content management framework: a case analysis. - international journal of advanced computer science and applications. .
leila moradi, ibrahim mohamed, yazrina yahya. (2018). the effect of organizational commitment and e-training on e-tourism job performance. - international journal on advanced science, engineering and information technology. .
bayu priyatna, zainab abu bakar, norshuhani zamin, yazrina yahya. (2023). machine learning trends in mushroom agriculture: a systematic review methodology. - lncs 14322 advances in visual informatics 8th international visual informatics conference ivic 2023 selangor, malaysia, november 15-17, 2023. 583-594.
vasaki seenivasagam, zainab abu bakar, norshuhani zamin, yazrina yahya. (2023). theoretical analysis of research methodology to study emotions using emotion ai among malaysian e-learning tertiary students for prototype of adaptive interface. - lncs 14322 advances in visual informatics 8th international visual informatics conference, ivic 2023 selamgor, malaysia, november 15-17, 2023. 101-108.
yazeed al moaiad, zainab abu bakar, norshuhani zamin, yazrina yahya. (2023). iso 9126 quality model for evaluating of student portal: al-madinah international university (case study. - special issue no. 15. 2nd international conference on business, finance, management and economics (bizfame), kedah, malaysia, 21-22 jun 2023. 113-119.
yazeed al moaiad, zainab abu bakar, ahamd mhd emad diab, norshuhani zamin, yazrina yahya. (2023). cloud service provider cost for online university: amazon web services versus oracle cloud infrastructure. - lecture notes in computer science 14322 advances in visual informatics 8th international visual informatics conference, ivic 2023 selangor, malaysia november 15-17, 2023. 302-313.
saed p., yahya y.. (2011). loading time effects: a case study of malaysian examination syndicate web portal. - 2011 international conference on electrical engineering and informatics, iceei 2011; bandung. .
norleyza jailani, muriati mukhtar, mohamad abdualgader al-aaidroos, ahmed patel, salha abdullah, yazrina yahya & zuraidah abdullah. (2016). encyclopedia of e-commerce development, implementation, and management. - . 888-904.
yang farina, koo yew lie, yazrina yahya. (2015). internationalisation of higher education: insights from malaysian higher education institutions. - . 93.
norleyza jailani, ahmed patel, muriati mukhtar, salha abdullah, yazrina yahya. (2010). encyclopedia of e-business development and management in the global economy. - . 24: 239-251.
yazrina yahya, doria abdullah. (2023). international student support and engagement in higher education : exploring innovative practices in campus, academic and professional support services. - . 282.
abdul latiff ahmad, yazrina yahya, nur haiqal rawlins una abdullah, aida syahirah mohammad. (2020). community development in asia and latin america. - . 10.
muhammad faizul abd hamid, yazrina yahya, abdul latiff ahmad. (2020). internationalisation and student mobility for higher education institutions in malaysia. - . 11.
muriati mukhtar, hazura mohamed, ruzzakiah jenal, siti aishah hanawi, norleyza jailani, nur fazidah elias & yazrina yahya. (2017). penyelidikan komputeran dalam era revolusi industri 4.0. - . 5.
norleyza jailani, muriati mukhtar, mohamad abdualgader al-aaidroos, ahmed patel, salha abdullah, yazrina yahya & zuraidah abdullah. (2016). encyclopedia of e-commerce development, implementation, and management. - . 888-904.
yazrina yahya. (2023). internationalization at the crossroads. - . 90.
yazrina yahya. (2023). internationalization 101 how to go global. - . 93.
yang farina, koo yew lie, yazrina yahya. (2015). internationalisation of higher education: insights from malaysian higher education institutions. - . 93.
yazrina yahya. (2012). learning object recognition: model and components establishment: a holistic model for learning object. - . 288.
abdul razak hamdan, mohd zakree ahmad nazri, mohammad faidzul nasrudin, hafiz mohd sarim, mohd shanudin zakaria, yazrina yahya dan mohd zamri murah. (2004). teknologi maklumat & komunikasi. - . 384.
yazrina yahya. (2023). personal branding. - . 1-30.
yazrina yahya. (2023). developing the leaders in you: leadership and being a global leader. - . 1-20.
yazrina yahya. (2023). effective communication. - . 1-20.
yazrina yahya, doria abdullah. (2023). practising ethics of care in hosting our international students. - iau horizons the future of internationalization in a changing world. 48-49.
yazrina yahya. (2023). academic pesona. - . 1-25.