pensyarah universiti
pusat kajian keutuhan tadbir urus & akauntabiliti (grace)
rubayah@ukm.edu.my
Biografi/ Biography :
Rubayah Yakob merupakan pensyarah di Fakulti Ekonomi & Pengurusan, Universiti Kebangsaan Malaysia (UKM). Beliau memperoleh Ijazah Sarjanamuda Sains Kepujian (Sains Aktuari) dan Sarjana Pentadbiran Perniagaan (SPP) dari UKM. Beliau melanjutkan pengajian ke Universiti Putra Malaysia dan memperoleh Ijazah Doktor Falsafah (PhD) Ekonomi. Beliau juga memiliki Certified Quantitative Risk Management dari International Institute of Professional Education and Research, USA. Pengalaman pengajaran dan penyelidikan beliau meliputi bidang dalam Insurans Hayat, Takaful, Pengurusan Risiko dan Analisis Kecekapan (Analisis Penyampulan Data – Data Envelopment Analysis). Kini, beliau sangat aktif dalam aktiviti kemasyarakatan yang melibatkan kesedaran tentang tabungan dan perlindungan risiko diri bagi meningkatkan kesejahteraan kewangan masyarakat. Beliau telah merangka Program Menggapai Impian, khusus untuk meningkatkan kesedaran masyarakat tentang tabungan dan perlindungan risiko diri.
Rubayah Yakob is a lecturer at the Faculty of Economics and Management, Universiti Kebangsaan Malaysia (UKM). She obtained a Bachelor of Science with Honours (Actuarial Science) and a Master of Business Administration (MBA) from UKM. She then pursued her studies at Universiti Putra Malaysia, where she was awarded a Doctor of Philosophy (PhD) in Economics. She also holds a Certified Quantitative Risk Management qualification from the International Institute of Professional Education and Research, USA. Her teaching and research experience covers areas in Life Insurance, Takaful, Risk Management, and Efficiency Analysis (Data Envelopment Analysis). She is currently very active in community engagement activities focusing on awareness of savings and personal risk protection to enhance financial well-being. She has also designed the Menggapai Impian Program, specifically aimed at raising public awareness about savings and personal risk protection.
nur syasya sahira m.s., rubayah yakob, hafizuddin-syah b.a.m., hendon redzuan, nurul hidayah m.r.. (2025). instrumen kualiti perkhidmatan industri takaful: perbandingan antara servqual dan piagam perkhidmatan pelanggan takaful. - journal of quality measurement and analysis. 321 - 339.
rubayah yakob. (2025). navigating the self-employment landscape: opportunities and challenges. - financial education and well-being research centre akpk. .
nor shafilyana zubairi, hafizuddin-syah b.a.m., rubayah yakob, hendon redzuan. (2025). retirement prediction modelling: a systematic literature review. - international journal of management studies. 75 - 95.
muhammad aqil fahmi ismail, muhammad fareed fauzan yusry. muhammad haikal abdullah, rubayah yakob, nuru hidayah md razali, mohd hafizuddin syah bangaan abdullah . (2025). esg & takaful: selamatkan penyu, selamatkan dunia. - esg & takaful: selamatkan penyu, selamatkan dunia. .
engku mohamad engku abdullah, aisyah abdul rahman, rubayah yakob, darmawati muchtar. (2025). factor influencing the adoption of fintech in investment among malaysians: a unified theory of acceptance and use of technology (utaut) perspectives. - journal of advanced research in applied sciences and engineering technology. 231 - 247.
nurul hidayah md razali, rubayah yakob, zaidi isa, mohd hafizuddin syah bangaan abdullah. (2024). penyuaian model analisis penyampulan data: bukti empirik daripada institusi wakaf. - sains malaysiana. 2085 - 2098.
ali mohammad saedi, zaidi isa, rubayah yakob, hendon redzuan, mohd hafizuddin syah b abdullah. (2024). safety climate and its relationship with workers' risk perceptions and risk tolerances toward the acceptance of risk management. - journal of scientific & industrial research. 782 - 795.
rubayah yakob, mohd hafizuddin-syah bangaan abdullah, sajiah yakob, nooraida yakob, nurul hidayah md. razali, hairolanuar mohamad. (2022). analysis of enterprise risk management practices in malaysian waqf institutions. - international journal of islamic and middle eastern finance and management. 569-585.
mohd hafizuddin syah bangaan abdullah, rubayah yakob, azlia asmira ruslee. (2019). penentu pemilikan takaful mikro dalam kalangan kumpulan berpendapatan rendah. - journal of nusantara studies. 101-125.
sajiah yakob, hafizuddin-syah, b.a.m., rubayah yakob, nur aufa muhammad raziff. (2019). the effect of enterprise risk management practice on sme performance. - south east asian journal of management. 1-23.
nur syasya sahira m.s., rubayah yakob, hafizuddin-syah b.a.m., hendon redzuan, nurul hidayah m.r.. (2025). instrumen kualiti perkhidmatan industri takaful: perbandingan antara servqual dan piagam perkhidmatan pelanggan takaful. - journal of quality measurement and analysis. 321 - 339.
nor shafilyana zubairi, hafizuddin-syah b.a.m., rubayah yakob, hendon redzuan. (2025). retirement prediction modelling: a systematic literature review. - international journal of management studies. 75 - 95.
engku mohamad engku abdullah, aisyah abdul rahman, rubayah yakob, darmawati muchtar. (2025). factor influencing the adoption of fintech in investment among malaysians: a unified theory of acceptance and use of technology (utaut) perspectives. - journal of advanced research in applied sciences and engineering technology. 231 - 247.
nurul hidayah md razali, rubayah yakob, zaidi isa, mohd hafizuddin syah bangaan abdullah. (2024). penyuaian model analisis penyampulan data: bukti empirik daripada institusi wakaf. - sains malaysiana. 2085 - 2098.
ali mohammad saedi, zaidi isa, rubayah yakob, hendon redzuan, mohd hafizuddin syah b abdullah. (2024). safety climate and its relationship with workers' risk perceptions and risk tolerances toward the acceptance of risk management. - journal of scientific & industrial research. 782 - 795.
engku muhamad engku abdullah, rubayah yakob, mohd hafizuddin syah bangaan abdullah. (2024). governance, enterprise risk management and public higher education performance: a systematic literature review. - . 27 - 49.
nurul hidayah md razali, rubayah yakob, mohd hafizuddin syah bangaan abdullah, hairolanuar mohamad. (2021). pembangunan item dan skor kepentingan ict dan fintech dalam institusi wakaf. - . 145-170.
rubayah yakob, hawati janor. (2018). isu kontemporari pengurusan risiko dalam perniagaan - pengenalan. - . 11-20.
rubayah yakob, sri norridayu salleh, hawati janor. (2018). pengurusan risiko enterprais dan pelaksanaan dalam industri kecil dan sederhana (iks). - . 62-90.
sri nooridayu salleh, rubayah yakob & aisyah abdul rahman. (2017). kesan cukai korporat dan zakat perniagaan terhadap prestasi kewangan industri kecil dan sederhana (iks). - . 103-123.
muhammad aqil fahmi ismail, muhammad fareed fauzan yusry. muhammad haikal abdullah, rubayah yakob, nuru hidayah md razali, mohd hafizuddin syah bangaan abdullah . (2025). esg & takaful: selamatkan penyu, selamatkan dunia. - esg & takaful: selamatkan penyu, selamatkan dunia. .
nur syasya sahira m.s., rubayah yakob, hafizuddin-syah b.a.m., hendon redzuan, nurul hidayah m.r.. (2025). instrumen kualiti perkhidmatan industri takaful: perbandingan antara servqual dan piagam perkhidmatan pelanggan takaful. - journal of quality measurement and analysis. 321 - 339.
rubayah binti yakob;hendon bt. redzuan;noriza bt. majid;humaida banu binti samsudin;munira binti ismail;mohd hafizuddin syah bangaan abdullah. (2024). pengajaran dan pembelajaran (pdp) melalui permainan dalam kursus pengurusan risiko di era pendemik. - . .
husnawati husaini, mohd hafizuddin syah bangaan abdullah, rubayah yakob, hendon redzuan. (2024). persepsi risiko dan tingkah laku pengguna terhadap pembelian secara dalam talian di lembah klang. - international journal of management studies. 679 - 710.
nurul hidayah md razali, rubayah yakob, zaidi isa, mohd hafizuddin syah bangaan abdullah. (2024). penyuaian model analisis penyampulan data: bukti empirik daripada institusi wakaf. - sains malaysiana. 2085 - 2098.
rubayah yakob. (2025). navigating the self-employment landscape: opportunities and challenges. - financial education and well-being research centre akpk. .
muhammad aqil fahmi ismail, muhammad fareed fauzan yusry. muhammad haikal abdullah, rubayah yakob, nuru hidayah md razali, mohd hafizuddin syah bangaan abdullah . (2025). esg & takaful: selamatkan penyu, selamatkan dunia. - esg & takaful: selamatkan penyu, selamatkan dunia. .
zaidi bin isa, nik abdul rahin bin nik abdul ghani, rubayah binti yakob, ali mohammad saedi. (2025). enhancing takaful awareness and uptake among the felda community in malaysia: a comprehensive study. - . .
khairul anuar bin ahmad, noor aimi binti mohamad puad, ahmad yani bin ismail, amalina binti shafie, aza shahnaz binti azman, fadilah binti mat nor, rubayah binti yakob, nurul hidayah binti md razali. (2025). knowledge and awareness about takaful of mosque committee members in peninsular malaysia. - . .
engku mohamad engku abdullah, rubayah yakob, mohd hafizuddin syah bangaan abdullah . (2024). a comprehensive review of enterprise risk management on higher education institutions performance. - asia proceedings of social sciences. 20 - 24.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| PEMERKASAAN KEAHLIAN KOPERASI PENANAM SAWIT MAMPAN (KPSM): SATU TINJAUAN DI RANAU SABAH | koperasi penanaman sawit mampan (kpsm) daerah ranau berhad | 91.1% (2023-12-01 sehingga 2025-11-30) |
| PEMBUDAYAAN PENGURUSAN RISIKO SEKTOR AWAM MELALUI GAMIFIKASI | unit pemodenan tadbiran dan perancangan pengurusan malaysia (mampu) | 90% (2023-12-08 sehingga 2025-12-08) |
| PEMBUDAYAAN KESEDARAN TAKAFUL DAN LITERASI KEWANGAN KUMPULAN MILENIAL: MEMANGKIN PENYERTAAN TAKAFUL KELUARGA UNTUK MASA DEPAN YANG TERJAMIN | persatuan takaful malaysia | 50.5% (2024-12-24 sehingga 2026-06-23) |