prof. madya datin dr. nor liza bt abdullah

pensyarah universiti

pusat kajian penciptaan nilai & kesejahteraan insan (insan)

 iza@ukm.edu.my



   Kluster Kepakaran/ Cluster of Expertise :
  • Transformasi Sosial dan Ekonomi,



  •    Biografi/ Biography :

  • Dr. Nor Liza has more than 20 years of experience in teaching and is an associate professor in the Faculty of Economics and Management, UKM since 1997. Prior to this, Dr. Nor Liza was a certified trainer in Malaysian Productivity Center and later joined UiTM, Segamat Johor as an economics lecturer. Dr. Nor Liza obtained her Bachelor of Economics degree from the International Islamic University and MBA from UKM. She obtained her PhD from University Malaya in the area of Strategic Management. Besides strategic management, her research interest covers the area of entrepreneurship, knowledge management and organizational learning. She has completed Postgraduate Diploma in Entrepreneurship from Cambridge University, United Kingdom under the Ministry of Higher Education program to strengthen entrepreneurship education in higher education institutions. She has received several academic excellence awards during her studies, such as Harvard Alumni Gold Medal Award, Perbadanan Nasional Berhad Award and Standard Chartered Award. She has led a number of research projects in the area of knowledge management and strategy. She is also an active consultant and trainer, and has led projects commissioned by MDEC, SKMM and several other government agencies.

  • nurul atasha jamaludin, nor liza abdullah, mohd radzuan rahid.  (2025).  cabaran kontemporari keusahawanan: transformasi organisasi ke arah berdaya saing.  - 13 - 30. 

     

    nurul atasha jamaludin, nor liza abdullah, mohd radzuan rahid.  (2025).  landskap baharu keusahawanan: cabaran dan daya saing.  -

     

    qin lingda tan, sharizal bin hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng .  (2025).  bibliometric insights into the impact of values on consumer sustainable environmental behavior: current trends and future directions.  - sustainable futures.  1 - 11. 

     

    chujie ni, nor liza abdullah.  (2025).  research on absorptive capacity in the green context: a bibliometric and visualization analysis.  - cogent business & management.  1 - 21. 

     

    nor liza abdullah, mohamad rohieszan ramdan.  (2025).  strategi dan amalan tidak beretika dalam perniagaan: di manakah garis pemisahnya??.  - majalah insan. 

     

    qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng.  (2025).  environmental social governance (esg) and consumer behavior: a systematic review and research agenda.  - international journal of consumer studies.  1 - 15. 

     

    zhe xu, nor liza abdullah.  (2025).  a multi-dimensional framework of dynamic capabilities in emerging economies’ multinationals: a systematic review of the literature.  - international journal of emerging markets.  4643 - 4665. 

     

    qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng.  (2025).  mapping the knowledge-consumer behavior nexus: a bibliometric analysis and systematic review.  - humanities and social sciences communications.  1 - 16. 

     

    mohamad rohieszan ramdan, nurul ashykin abd aziz, nor liza abdullah, norsamsinar samsudin, gurcharanjit singh veer singh, thuraiya zakaria, nursyazwani mohd fuzi, sharon yong yee ong.  (2022).  smes performance in malaysia: the role of contextual ambidexterity in innovation culture and performance.  - sustainability.  1-18. 

     

    nor asiah omar, nor liza abdullah, zuraidah zainol, muhamad azrin nazri.  (2021).  consumers responsiveness towards contaminated canned sardine in malaysia: does perceived severity matter.  - food control.  1-9. 

     

    nor syamaliah ngah, nor liza abdullah, norazah mohd suki, mohd ariff kasim.  (2023).  does servant leadership affect organisational citizenship behaviour? mediating role of affective commitment and moderating role of role identity of young volunteers in non-profit organisations.  - leadership & organization development journal.  681-701. 

     

    yunia wardi, perengki susanto, abror abror, nor liza abdullah.  (2018).  impact of entrepreneurial proclivity on firm performance: the role of market and technology turbulence.  - pertanika journal of social sciences and humanities. 

     

    farzana quoquab, jihad mohammad, norjaya md. yasin, nor liza abdullah.  (2018).  antecedents of switching intention in the mobile telecommunications industry: a partial least square approach.  - asia pacific journal of marketing and logistics. 

     

    wei han, mohamad rohieszan ramdan, nor zafir salleh, nurul ashykin abd aziz, nor liza abdullah, perengki susanto.  (2025).  modelling the evolution of new energy vehicle policies (2000-2024): a bibliometric analysis of trends and management implications.  - logforum.  239 - 256. 

     

    yin yin khoo, mohamad rohieszan ramdan, nor liza abdullah, nurul ashykin abd aziz, nurhanie mahjom .  (2025).  the impacts of game-based learning on thinking and learning in higher education context: a scoping review .  - international journal of education in mathematics, science, and technology.  623 - 637. 

     

    qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng.  (2025).  environmental social governance (esg) and consumer behavior: a systematic review and research agenda.  - international journal of consumer studies.  1 - 15. 

     

    chujie ni, nor liza abdullah.  (2025).  research on absorptive capacity in the green context: a bibliometric and visualization analysis.  - cogent business & management.  1 - 21. 

     

    zhe xu, nor liza abdullah.  (2025).  a multi-dimensional framework of dynamic capabilities in emerging economies’ multinationals: a systematic review of the literature.  - international journal of emerging markets.  4643 - 4665. 

     

    nor liza abdullah, abdul latif salleh.  (2011).  to continue prospecting: performance implications of combinative capabilities and explorative learning.  - 7th international strategic management conference; paris. 

     

    mohamad rohieszan ramdan, nor liza abdullah.  (2025).  pengenalan rancangan perniagaan.  - 147 - 156. 

     

    nor liza abdullah, mohamad rohieszan ramdan.  (2025).  keupayaan dinamik dan daya saing keusahawanan dalam era vuca .  - 31 - 42. 

     

    nurul atasha jamaludin, nor liza abdullah, mohd radzuan rahid.  (2025).  cabaran kontemporari keusahawanan: transformasi organisasi ke arah berdaya saing.  - 13 - 30. 

     

    nor liza abdullah.  (2024).  tarikan perniagaan dalam dan luar negara.  - 33 - 42. 

     

    mohamad rohieszan ramdan, nor liza abdullah, nor syamaliah ngah .  (2024).  kedwicekatan organisasi dalam pengurusan rantaian bekalan.  - 105 - 117. 

     

    nor liza abdullah, mohamad rohieszan ramdan.  (2025).  strategi dan amalan tidak beretika dalam perniagaan: di manakah garis pemisahnya??.  - majalah insan. 

     

    mohamad rohieszan ramdan, nor liza abdullah.  (2025).  pengenalan rancangan perniagaan.  - 147 - 156. 

     

    nor liza abdullah, mohamad rohieszan ramdan.  (2025).  keupayaan dinamik dan daya saing keusahawanan dalam era vuca .  - 31 - 42. 

     

    nurul atasha jamaludin, nor liza abdullah, mohd radzuan rahid.  (2025).  cabaran kontemporari keusahawanan: transformasi organisasi ke arah berdaya saing.  - 13 - 30. 

     

    nurul atasha jamaludin, nor liza abdullah, mohd radzuan rahid.  (2025).  landskap baharu keusahawanan: cabaran dan daya saing.  -

     

    nor liza abdullah, mohamad rohieszan ramdan.  (2025).  strategi dan amalan tidak beretika dalam perniagaan: di manakah garis pemisahnya??.  - majalah insan. 

     

    nor liza bt. abdullah;noradiva bt. hamzah;rosmah bt. mat isa;rasidah binti arshad;liew chei siang;noor azuan binti hashim;hazrul izuan bin shahiri.  (2024).  a new framework for human capital mobility: brain gain from professional expatriates in malaysia.  -

     

    nor liza abdullah.  (2024).  pengurusan strategik organisasi.  -

     

    nor liza abdullah, nursa’adah muhammad, mohd radzuan rahid, nor syamaliah ngah, mohamad rohieszan ramdan .  (2024).  developing a model of identity formation for youth: a case study of social enterprise.  - 6th asiaengage regional conference. 

     

    nor liza abdullah.  (2024).  soaring into the future with sustainable entrepreneurial ecosystem: the malaysian experience.  - international symposium commemorating the 10th anniversary of sungkyunkwan university's graduate school of global entrepreneurship. 

     

    MANAGEMENT [ORGANISATIONAL BEHAVIOUR, ENTREPRENEURSHIP] :SOCIAL SCIENCES
    Organizational Learning, Dynamic capabilities, Entrepreneurship
    Pengalaman / Experience : 15 tahun/years(s)

    MANAGEMENT [ORGANISATIONAL BEHAVIOUR, ENTREPRENEURSHIP] :SOCIAL SCIENCES
    Strategic Management, Entrepreneurship, SMEs, Leadership
    Pengalaman / Experience : 18 tahun/years(s)