pensyarah universiti
pusat kajian media & komunikasi (mention)
alba@ukm.edu.my
Kluster Kepakaran/ Cluster of Expertise :
Warisan dan Masyarakat Madani,
Warisan dan Masyarakat Madani,
Biografi/ Biography :
Associate Prof. Dr. Abdul Latiff Ahmad is senior lecturer in the Centre of Research in Media and Communication, The Faculty of Social Sciences and Humanities. He obtained his bachelor’s degree in Politics and International Relations from The University of Kent, United Kingdom and his master’s degree from Universiti Teknologi Mara (UiTM) Shah Alam, Malaysia. In 2013, he obtained his PhD in Communication Studies from University of Queensland, Australia. He is currently the Malaysian Regional Vice President for the World Communication Association and also a Committee member for the National Strategic Communication Committee under the Higher Education Department of Ministry of Education. Dr. Ahmad is also a Fulbright Alumni .
Dr. Ahmad research interest include intercultural communication and internationalization. He has become principle researcher for various research relating to international student experience, cultural adaptation, identity and new media technology studies. He has become a speaker on matters of internationalization and intercultural communication in various events such as the International Workshop for International Office, SHARE student mobility and alumni workshop, APAIE, Universiti Administrators workshop and etc. He was also the Head of Modules on Effective Communication and Intercultural Communication Skills for the 29th SEA Games Volunteer Training Program in which he and his team trained over 10,000 volunteers. He has headed grants provided by the Ministry of Higher Education Malaysia, Ministry of Sports and Youth Malaysia, UKM and Central Bank Malaysia and has been co-supervisors for research involving Ministry of Women and Family Affairs, UEM, Pintar Foundation and CIMB Bank.
meilian jiang, abdul latiff ahmad, jamaluddin aziz. (2026). overcoming academic challenges in malaysia: social and digital media support for chinese undergraduates. - journal of international students. 55 - 74.
liang shuting, kho suet nie, abdul latiff bin ahmad . (2025). from screens to support: a systematic literature review of female users’ access to social support on social media platforms.. - international journal of marketing communication and new media. 259 - 280.
nurul akqmie badrul hisham, abdul latiff ahmad, chang peng kee. (2025). social media influencers as cultural intermediaries: negotiating the korean wave in malaysia . - search journal of media and communication research. 1 - 16.
yangrui su, hasrul hashim, abdul latiff ahmad. (2025). china's official values propaganda in new mainstream films: a systematic literature review and theoretical analysis. - studies in media and communication. 69 - 82.
hazila timan, nordiana mohd nordin, azman mat isa abdul latiff ahmad, fiffy hanisdah saikim, haswira nor mohamad hashim, mohd yusmiaidil putera mohd yusof, marlia idrus, nor azyyati md saad. (2025). common space in higher educations: towards connectivity and harmonisation. - . .
arina anis azlan, mohammad rezal hamzah, jen sern tham, suffian hadi ayub, abdul latiff ahmad, emma mohamad. (2021). associations between health literacy and sociodemographic factors: a cross-sectional study in malaysia utilising the hls-m-q18. - international journal of environmental research and public health. 1-11.
emma mirza wati mohamad, manimaran krishnan kaundan, mohammad rezal hamzah, arina anis azlan, suffian hadi ayub, jen sern tham, abdul latiff ahmad. (2020). establishing the hls-m-q18 short version of the european health literacy survey questionnaire for the malaysian context. - bmc public health. 1-7.
nurul akqmie badrul hisham, abdul latiff ahmad, chang peng kee. (2019). refleksi penerokaan etnografi peminat gelombang korea di malaysia. - jurnal komunikasi : malaysian journal of communication. 286-304.
balqis aini mustafa, abdul latiff ahmad. (2019). adaptasi antara budaya pelajar malaysia dalam kalangan negara asia. - jurnal komunikasi. 18-34.
ireena ibnu, abdul latiff ahmad. (2017). kajian adaptasi budaya peserta malaysia program kapal belia asia tenggara dan jepun (sseayp) di malaysia. - jurnal komunikasi: malaysian journal of communication. 475-486.
meilian jiang, abdul latiff ahmad, jamaluddin aziz. (2026). overcoming academic challenges in malaysia: social and digital media support for chinese undergraduates. - journal of international students. 55 - 74.
yinghe wang, mus chairil samani, abdul latiff ahmad. (2025). the domestication of short videos: experiences of the elderly users from nanjing, china. - edelweiss applied science and technology. 1899 - 1913.
nurul akqmie badrul hisham, abdul latiff ahmad, chang peng kee. (2025). the cultural mediatization of the korean wave phenomenon in malaysia: the role of social media influencers as social agents. - international journal of research and innovation in social science (ijriss). 6366 - 6377.
yangrui su, hasrul hashim, abdul latiff ahmad. (2025). china's official values propaganda in new mainstream films: a systematic literature review and theoretical analysis. - studies in media and communication. 69 - 82.
meilian jiang, abdul latiff ahmad. (2025). the role of new media in chinese undergraduates’ academic adaptation in malaysia. - jurnal komunikasi: malaysian journal of communication. 165 - 181.
nur haiqal rawlins una abdullah, nuraderrah hasnul hafidzan, abdul latiff ahmad. (2025). the development of 21st century skills: universiti kebangsaan malaysia students' experience. - . 81 - 109.
nurul akqmie badrul hisham, abdul latiff ahmad, pue giok hun, nazra aliff nazri. (2025). mediatization, cultural negotiation and everyday practices of the korean wave among malaysian youth. - sungkonghoe university east asian resear. 69 - 94.
ravivarma muniandy, abdul latiff ahmad. (2023). cabaran adaptasi antarabudya pelajar mobiliti ukm di jerman sewaktu pendemik covid-19. - . 115-129.
balqis aini mustafa, abdul latiff ahmad, jamaluddin aziz. (2022). exploring the concepts of rohingya refugee integration in peninsular malaysia. - . 30-42.
abdul latiff ahmad. (2021). model adaptasi dan akulturasi komunikasi antarabudaya. - . 43-57.
abdul latiff ahmad, muhammad hazam hajanan. (2025). sukan & budaya: dimensi baharu perpaduan global. - selamat pagi malaysia. .
haslina mohamed hassan, mohd azul mohamad salleh, abdul latiff ahmad. (2025). penggunaan internet remaja: peluang, risiko dan keselamatan remaja. - . .
hamimda agil, abdul latiff ahmad, arina anis azlan. (2024). peranan dan pengaruh kecerdasan buatan (ai) terhadap industri periklanan di malaysia. - e-bangi: journal of social sciences & humanities. 303 - 316.
balqis aini mustafa, abdul latiff ahmad, jamaluddin aziz, andika ab. wahab. (2023). komunikasi antarabudaya pelarian rohingya di malaysia: peranan pekerjaan dan pendidikan dalam akulturasi dan integrasi. - jurnal komunikasi: malaysian journal of communication. 194-209.
safrena noreen abd malek, abdul latiff ahmad, wan amizah wan mahmud. (2023). adaptasi pelajar antarabangsa di malaysia: meneroka isu kejutan budaya di universiti swasta. - malaysian journal of social sciences and humanities. 1-14.
nurul akqmie badrul hisham, pue giok hun, abdul latiff ahmad, nazra aliff nazri. (2025). exploring social cohesion through the korean wave: a framework for understanding malaysian youth fandom, everyday practices, and digital communication. - the asian conference on the social sciences (acss2025). .
abdul latiff ahmad, muhammad hazam hajanan. (2025). sukan & budaya: dimensi baharu perpaduan global. - selamat pagi malaysia. .
salina nen, chong sheau tsuey, jamiah manap, norshaffika izzaty zaidey nor, abdul latiff ahmad, shamsiah abd kadir . (2024). an exploration of individual adaptation with disability in the workplace. - the 19th putrajaya international conference on children, women, elderly and person with disabilities 2024 (piccwed). .
emma mirza wati binti mohamad;abdul latiff bin ahmad;arina anis binti azlan;mohd helmi bin ali. (2023). leadership styles and strategies across malaysian universities. - . .
abdul latiff ahmad. (2022). digital transformation of international he gathers momentum. - university world news. 1-4.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| UNITED IN THE KOREAN WAVE: A FRAMEWORK FOR SOCIAL COHESION, YOUTH FANDOM, AND DIGITAL CULTURE IN MALAYSIA. | kelab pengkritik dan peminat korea (kmania) | 66.9% (2024-11-01 sehingga 2026-10-31) |
| DISCURSIVE REPRESENTATIONS OF SUSTAINABLE FASHION IN JAPAN: LESSONS FOR MALAYSIA | toshiba international foundation | 92.6% (2025-04-01 sehingga 2026-03-31) |
| MEASUREMENT OF AI LITERACY AMONG MALAYSIAN JOURNALISM STUDENTS | google asia pacific pte. ltd. | 80.5% (2025-03-06 sehingga 2026-05-31) |
| A STUDY ON STRATEGIES TO COUNTER CLIMATE DISINFORMATION NARRATIVES IN MALAYSIA | international media support (ims) | 59.1% (2025-08-01 sehingga 2026-07-31) |
| COMBATING CLIMATE CHANGE AND ENVIRONMENTAL DISINFORMATION: DESIGNING A WEB-BASED PLATFORM FOR DETECTION AND FACT CHECKING DRIVEN RESPONSE | international media support (ims) | 59.1% (2025-08-01 sehingga 2026-07-31) |
COMMUNICATION :SOCIAL SCIENCES
INTERCULTURAL COMMUNICATION
Pengalaman / Experience : 7 tahun/years(s)
COMMUNICATION :SOCIAL SCIENCES
Intercultural communication
Pengalaman / Experience : tahun/years(s)