pensyarah universiti
pusat kajian media & komunikasi (mention)
emmamohamad@ukm.edu.my
Kluster Kepakaran/ Cluster of Expertise :
Transformasi Sosial dan Ekonomi,
Biografi/ Biography :
Emma has 20 years of experience as an academic and a health communication researcher. She is passionate with the role communication to nurture positive health behaviours and strongly believes in the importance of health literacy to empower society in making informed health decisions. She is currently researching communication behaviours related to obesity, nutrition, COVID-19 and Knowlesi Malaria in Malaysia, where she works closely with UNICEF and The Ministry of Health to design effective behavior interventions. She was also a research consultant for the World Health Organisation where she led the development of a health literacy framework for Malaysia and is involved in the development of the National Health Literacy Policy. Emma was also a global UNICEF Think Tank member on Social Behaviour Change and Community Engagement. Emma led numerous research grants in the past including international grants from the WHO, UNICEF Malaysia and the Ministry of Higher Education LRGS Grant. She holds administrative position as the Deputy Dean (Research and Innovation) at the Faculty of Social Sciences and Humanities and the Director at UKM x UNICEF Communication For Development Centre in Health, also known as HEALTHCOMM. Emma keeps an active lifestyle where she enjoys jumprope, road running, trail running and mountain hiking in her spare time. She is a social media influencer in health, particularly in jumprope (IG: emma.jumprope). You may reach her at: emmamohamad@ukm.edu.my
chenglin zhang, emma mohamad, arina anis azlan, anqi wu, yilian ma, yihan qi. (2025). social media and ehealth literacy among older adults: systematic literature review. - journal of medical internet research. 1 - 33.
hafizah pasi, emma mohamad, arina anis azlan, mohammad rezal hamzah, mohd rahim sulong, affendi isa, sivasangari genapathy, hazwani damanhuri. (2025). individual, host–vector interactions, and environmental risk factors for plasmodium knowlesi malaria among at-risk communities in peninsular malaysia: a case–control study. - vector-borne and zoonotic diseases. 167 - 179.
yueshu luo, emma mirza wati mohamad, arina anis azlan, yue zhao. (2025). how social media influences the health narratives in the context of sdgs: a systematic literature review. - journal of lifestyle & sdg's review. 1 - 22.
yuyang liu, emma mirza wati mohamad, arina anis azlan, yunpeng tan. (2025). am i happier without you? social media detox and well-being: a meta-analysis of randomized controlled trials. - behavioral sciences. 1 - 22.
ruina guo, arina anis azlan, emma mohamad. (2025). mechanisms of short video selection behavior in elderly hypertensives under health information overload: a cognitive load theory. - future technology. 107 - 118.
chenglin zhang, emma mohamad, arina anis azlan, anqi wu, yilian ma, yihan qi. (2025). social media and ehealth literacy among older adults: systematic literature review. - journal of medical internet research. 1 - 33.
yihan qi, emma mohamad, arina anis azlan, chenglin zhang, yilian ma, anqi wu. (2025). digital health solutions for cardiovascular disease prevention: systematic review. - journal of medical internet research. 1 - 16.
yuyang liu, emma mirza wati mohamad, arina anis azlan, yunpeng tan. (2025). am i happier without you? social media detox and well-being: a meta-analysis of randomized controlled trials. - behavioral sciences. 1 - 22.
yihan qi, emma mohamad, arina anis azlan, chenglin zhang. (2025). utilization of artificial intelligence in clinical practice: a systematic review of china's experiences. - digital health. 1 - 21.
rodziah romli, emma mirza wati mohamad, rahana abd rahman, kah teik chew, syahnaz mohd hashim, azmawati mohammed nawi. (2024). validation and usability of sedar e-health video for enhancing cervical cancer screening. - plos one. 1 - 18.
hafizah pasi, emma mohamad, arina anis azlan, mohammad rezal hamzah, mohd rahim sulong, affendi isa, sivasangari genapathy, hazwani damanhuri. (2025). individual, host–vector interactions, and environmental risk factors for plasmodium knowlesi malaria among at-risk communities in peninsular malaysia: a case–control study. - vector-borne and zoonotic diseases. 167 - 179.
emma mirza wati mohamad & nurhazwani ahmad damanhuri. (2019). etika pemimpin pendapat kesihatan wanita di instagram. - jurnal komunikasi: malaysian journal of communication. 193-210.
mohammed fadel arandas chang peng kee emma mirza wati mohamad, syed arabi idid. (2019). framing the first palestinian general elections by malaysia's new straits times. - jurnal komunikasi: malaysian journal of communication. 141-158.
emma mohamad dan wan chooi han. (2017). komunikasi pemimpin pendapat dalam isu pembedahan plastik: suatu analisis kandungan dalam instagram selebriti media sosial terpilih. - jurnal komunikasi. 261-279.
chenglin zhang, emma mohamad, arina anis azlan, anqi wu, yilian ma, yihan qi. (2025). social media and ehealth literacy among older adults: systematic literature review. - journal of medical internet research. 1 - 33.
yanli li, emma mohamad, arina anis azlan. (2025). the impact of social media dependency on chinese netizens' willingness to forward health rumors: the moderating role of social media literacy. - studies in media and communication. 154 - 162.
hafizah pasi, emma mohamad, arina anis azlan, mohammad rezal hamzah, mohd rahim sulong, affendi isa, sivasangari genapathy, hazwani damanhuri. (2025). individual, host–vector interactions, and environmental risk factors for plasmodium knowlesi malaria among at-risk communities in peninsular malaysia: a case–control study. - vector-borne and zoonotic diseases. 167 - 179.
yueshu luo, emma mirza wati mohamad, arina anis azlan, yue zhao. (2025). how social media influences the health narratives in the context of sdgs: a systematic literature review. - journal of lifestyle & sdg's review. 1 - 22.
yuyang liu, emma mirza wati mohamad, arina anis azlan, yunpeng tan. (2025). am i happier without you? social media detox and well-being: a meta-analysis of randomized controlled trials. - behavioral sciences. 1 - 22.
emma mirza wati mohamad. (2021). teori literasi kesihatan. - . 96-112.
sabariah mohamed salleh, emma mirza wati mohamad. (2018). temu bual kumpulan fokus. - . 59-73.
emma mohamad, abdul latiff ahmad. (2018). rumusan : konvergens media dan potensi masa hadapan. - . 145-148.
emma mohamad, ummu khadijah wan sulaiman. (2018). selebriti media sosial sebagai pemimpin pendapat kesihatan. - . 93-108.
abdul latiff ahmad, emma mohamad. (2018). pengenalan media di era konvergens. - . 1-6.
emma mirza wati mohamad, arina anis azlan, shamsiah abd kadir, jeremy ang, zaiton m ajis & andi muhammad trisakti. (2024). dasar literasi kesihatan kebangsaan. - . .
mohamad fazlan kamaruzaman; emma mohamad. (2023). analisis tingkah laku pencarian maklumat covid-19 dari perspektif model literasi e-kesihatan transaksional. - jurnal komunikasi (malaysian journal of communication). 183-201.
noor aziah mohd awal, bariah mohd ali, emma mirza wati mohamad, bahiyah dato haji abdul hamid, rohayu abdul ghani, mohd suhami mohamad, haniff ahamat, normah mustaffa, hanita othman, nasrudin yunos, muhammad walid osman, abdul aziz abu bakar dan lain-lain. (2021). dasar universiti kebangsaan malaysia terhadap gangguan seksual & kod amalan pengendalian aduan dan pencegahan gangguan seksual ukm (pindaan 2021). - . 1-28.
emma mirza wati mohamad. (2021). teori literasi kesihatan. - . 96-112.
siti zaiton mohd ajis, arina anis azlan, emma mohamad. (2021). pembangunan indikator kesejahteraan lelaki di malaysia melalui perspektif komunikasi intrapersonal: analisis faktor penerokaan. - jurnal komunikasi: malaysian journal of communication. 199-219.
emma mirza wati mohamad, arina anis azlan, shamsiah abd kadir, jeremy ang, zaiton m ajis & andi muhammad trisakti. (2024). dasar literasi kesihatan kebangsaan. - . .
emma mirza wati mohamad. (2024). academia: between junk and genius. - bfm evening edition. .
arina anis binti azlan;emma mirza wati binti mohamad. (2023). ehealth literacy among ethnics in malaysia. - . .
rodziah ramli, azmawati mohammed nawi, rahana abd rahman, emma mirza wati mohamad, kah teik chew, syahnaz mohd hashim. (2023). development and validation of electronic health video sedar to improve motivation and uptake towards cervical cancer screening. - 23rd national public health colloqium. 89.
emma mirza wati binti mohamad;abdul latiff bin ahmad;arina anis binti azlan;mohd helmi bin ali. (2023). leadership styles and strategies across malaysian universities. - . .
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| SOCIAL BEHAVIOUR CHANGE COMMUNICATION FOR HEALTH | the united nations international children’s emergency fund (unicef) | 97.5% (2023-06-01 sehingga 2025-12-31) |
COMMUNICATION :SOCIAL SCIENCES
Health Communication
Pengalaman / Experience : tahun/years(s)
COMMUNICATION :SOCIAL SCIENCES
Health Literacy, Behaviour Communcation and Intervention
Pengalaman / Experience : 16 tahun/years(s)