dr. dahlia fernandez bt mohd farid fernandez

pensyarah universiti

pusat pengajian perakaunan

 dahlia@ukm.edu.my



   Kluster Kepakaran/ Cluster of Expertise :
  • Teknologi Digital dan Terkehadapan,



  •    Biografi/ Biography :

  • PENSYARAH UNIVERSITI

  • hafizah binti omar zaki ,fathiyah binti mohd kamaruzaman ,dahlia fernandez bt mohd farid fernandez ,nurul atasha binti jamaludin ,soliha binti sanusi ,aziatul waznah binti ghazali ,sharizal bin hashim .  (2026).  investigating the role of ai-powered educational game in shaping malaysian youths into future business leaders.  -

     

    yingcong liang, dahlia fernandez.  (2026).  a bibliometric analysis of rpa and ai research: current trends and future directions.  - multidisciplinary science journal.  1 - 13. 

     

    zhou nan, dahlia fernandez, aini aman, aziatul waznah ghazali, fan yuqiong.  (2026).  hyperautomation in accounting: a bibliometric journey through artificial intelligence and robotic process automation integration.  - journal of advanced research design.  42 - 64. 

     

    alfiandri, amizawati mohd amir, antonius siahaan, khairul naiziya kasim, dahlia fernandez mohd farid fernandez.  (2025).  the role of management control systems and automation implementation towards enhancing indonesian fintech company performance.  - asian journal of accounting and governance.  1 - 13. 

     

    nurul fadzilla mohd aris, siti sarah omar, noor aslinda abu seman, dahlia fernandez.  (2025).  empowering malaysian women entrepreneurs in small enterprises through institutional support.  - the proceedings of the 20th european conference on innovation and entrepreneurship.  514 - 522. 

     

    shuifang li, aini binti aman, dahlia fernandez , soliha sanusi, shasha dong, yuqiong fan, zhenwei liao.  (2024).  value identification and its creation mechanism of digital transformation at enterprises.  - ieee access.  55976-55997. 

     

    dahlia fernandez, omkar dastane, hafizah omar zaki, aini aman.  (2024).  robotic process automation: bibliometric reflection and future opportunities.  - european journal of innovation management.  692-712. 

     

    hafizah omar zaki, dahlia fernandez, omkar dastane, aini aman, soliha sanusi.  (2023).  virtual reality in digital marketing: research agenda based on bibliometric reflection.  - marketing intelligence and planning.  1-20. 

     

    zhou nan, dahlia fernandez, aini aman, aziatul waznah ghazali, fan yuqiong.  (2026).  hyperautomation in accounting: a bibliometric journey through artificial intelligence and robotic process automation integration.  - journal of advanced research design.  42 - 64. 

     

    yingcong liang, dahlia fernandez.  (2026).  a bibliometric analysis of rpa and ai research: current trends and future directions.  - multidisciplinary science journal.  1 - 13. 

     

    nurul atasha jamaludin, dahlia fernandez.  (2025).  navigating career selection: unveiling generation z's pathways.  - international journal of academic research in business and social sciences.  1555 - 1566. 

     

    sun xiaolu, dahlia fernandez.  (2025).  consumer perception of virtual influencers: a study on trust, engagement, and purchase intention among gen z.  - international journal of academic research in business & social sciences.  369 - 384. 

     

    shuifang li, aini aman, dahlia fernandez, soliha sanusi, shasha dong, fang wang.  (2025).  value creation mechanism of digital transformation in financial and accounting shared service: a systematic review.  - international journal of economics and finance studies.  322 - 356. 

     

    nik haslina nik man, dahlia fernandez.  (2023).  potential factors on blockchain adoption in malaysian public sector auditing.  - proceedings - international conference on developments in esystems engineering, dese.  188 - 193. 

     

    wong chin khang, dahlia fernandez, umi kartini rashid, abd rahman ahmad.  (2024).  oracle's business model: navigating challenges and seizing opportunities.  - 22 - 36. 

     

    kam siang see, dahlia fernandez, umi kartini rashid, abd razak ahmad.  (2024).  the apple way: understanding the business model behind global tech leader.  - 1 - 13. 

     

    hafizah omar zaki, dahlia fernandez.  (2023).  automation in digital marketing.  - 241-251. 

     

    dahlia fernandez.  (2024).  penerapan ai jadikan perakaunan lebih dinamik.  - berita harian.  11. 

     

    dahlia fernandez; aini aman.  (2022).  pengaruh teknologi automasi proses robotik terhadap kemahiran pekerja di profesion perakaunan.  - jurnal pengurusan.  1-13. 

     

    hafizah binti omar zaki ,fathiyah binti mohd kamaruzaman ,dahlia fernandez bt mohd farid fernandez ,nurul atasha binti jamaludin ,soliha binti sanusi ,aziatul waznah binti ghazali ,sharizal bin hashim .  (2026).  investigating the role of ai-powered educational game in shaping malaysian youths into future business leaders.  -

     

    dahlia fernandez bt mohd farid fernandez;hafizah binti omar zaki;nurul atasha binti jamaludin;soliha binti sanusi.  (2024).  factors influencing students` behavioral intentions towards the use of e-learning in malaysia during covid-19.  -

     

    soliha binti sanusi;ruzita binti abdul rahim;dahlia fernandez bt mohd farid fernandez;aziatul waznah binti ghazali.  (2024).  online learning satisfaction: a comparative study between malaysia, indonesia and china students during covid 19 pandemic.  -

     

    dahlia fernandez.  (2024).  penerapan ai jadikan perakaunan lebih dinamik.  - berita harian.  11. 

     

    hafizah binti omar zaki;kamarul baraini binti keliwon;siti ngayesah binti ab. hamid;syaima`binti adznan;suzana binti muhamad said;dahlia fernandez bt mohd farid fernandez;nurul atasha binti jamaludin.  (2023).  pembelian kompulsif atas talian dikalangan pelajar universiti semasa pandemik covid-19: kebaikan atau kecelaruan?.  -

     

    BUSINESS[INCL. ACCOUNTING,FINANCE & MARKETING] :SOCIAL SCIENCES
    Accounting Information System
    Pengalaman / Experience : 5 tahun/years(s)