pensyarah universiti
pusat kajian media & komunikasi (mention)
araredza@ukm.edu.my
Biografi/ Biography :
Dr. Ammar Redza Ahmad Rizal merupakan pensyarah kanan di Pusat Kajian Media dan Komunikasi, Universiti Kebangsaan Malaysia (UKM). Kepakaran beliau merangkumi bidang komunikasi untuk perubahan tingkah laku, penyebaran inovasi, dan komunikasi strategik, dengan fokus utama untuk memahami bagaimana komunikasi mempengaruhi transformasi masyarakat. Portfolio penyelidikan beliau merangkumi penerbitan yang melihat keberkesanan media sosial untuk penyebaran inovasi, peranan komunikasi persuasif dalam kempen vaksinasi COVID-19, dan penggunaan amalan pertanian mampan Kajian semasa Ammar menumpukan kepada pembangunan rangka kerja AI beretika untuk pendidikan, pelaksanaan pembelajaran berasaskan permainan untuk kelestarian, dan analisis peranan media sosial dalam penglibatan politik belia. Sebagai penganalisis politik, beliau kerap menyumbang pandangan kepada media khususnya mengenai landskap politik Sarawak. Melalui sumbangannya yang diterbitkan oleh Sarawak Tribune dan Suara Sarawak, beliau berjaya menterjemahkan dinamik politik yang kompleks kepada pandangan yang mudah difahami, membincangkan topik seperti peralihan kepimpinan, proses pilihan raya, dan pentadbiran negeri. Beliau berhasrat untuk menghubungkan teori akademik dengan aplikasi praktikal, memajukan wacana ilmiah dan pemahaman awam
Dr. Ammar Redza Ahmad Rizal serves as a senior lecturer at the Centre for Research in Media and Communication, Universiti Kebangsaan Malaysia (UKM). His expertise encompasses communication for behavioural change, innovation diffusion, and strategic communication, with significant contributions to understanding how communication influences societal transformation. His research portfolio includes publications that examine how social media simplifies decision-making in innovation diffusion, the effectiveness of persuasive communication in COVID-19 vaccination campaigns, and the adoption of sustainable agricultural practices. Ammar`s current work focuses on developing ethical AI frameworks for education, implementing game-based learning for sustainability, and analysing social media`s role in youth political engagement. As a respected political analyst, he regularly contributes expert commentary to major Malaysian news outlets, particularly regarding Sarawak`s political landscape. Through his contributions to Sarawak Tribune and Suara Sarawak, he effectively translates complex political dynamics into accessible insights, addressing topics such as leadership transitions, electoral processes, and state governance. His work successfully bridges academic theory with practical applications, advancing both scholarly discourse and public understanding
s. maartandan suppiah, prakash velloo, ammar redza ahmad rizal. (2024). kepimpinan rohani: perkaitan kualiti komunikasi kepimpinan mahathir mohamad dengan falsafah hindu. - jurnal komunikasi: malaysian journal of communication. 304-323.
malia taibi, ammar redza ahmad rizal, siti haslina hussin. (2024). political communication in sarawak: critical discourse analysis on political parties' manifestoes in the 2021 sarawak state election. - kajian malaysia (journal of malaysian studies). 191-213.
ammar redza ahmad rizal, shahrina md nordin, rafidah abd rashid, nurzihan hassim. (2024). decoding the complexity of sustainable rice farming: a systematic review of critical determining factor of farmers' sustainable practices adoption. - cogent food & agriculture. 1-13.
ammar redza ahmad rizal. (2023). dinamik politik pdp dalam gps deka berubah. - suara sarawak. 1-4.
ammar redza ahmad rizal. (2023). fahami keperluan pengundi muda di jepak. - tvs - jepak decides. .
ammar redza ahmad rizal, shahrina md nordin, rafidah abd rashid, nurzihan hassim. (2024). decoding the complexity of sustainable rice farming: a systematic review of critical determining factor of farmers' sustainable practices adoption. - cogent food & agriculture. 1-13.
shahrina md nordin, sonia lohana, siti nooriza abd razak, vicky kumar, rafidah abdul rashid, ammar redza ahmad rizal, eko atmadji. (2023). identification of opportunities for espousing green fertilizers technology among smallholder paddy farmers for higher productivity and environmental sustenance. - sage open. 1-20.
shahrina md nordin, nor izzah mokhtar, unggul priyadi, tarjo tarjo, wan fatimah wan ahmad, ammar redza ahmad rizal. (2023). communicating sustainable brand equity in a high carbon footprint and high-risk sector: comparing malaysia and indonesia oil and gas industry. - sustainability. 1-19.
ammar redza ahmad rizal, shahrina md nordin, wan fatimah wan ahmad, muhammad jazlan ahmad khiri, siti haslina hussin. (2022). how does social media influence people to get vaccinated? the elaboration likelihood model of a person's attitude and intention to get covid-19 vaccines. - international journal of environmental research and public health. 1-21.
shahrina md nordin, izzal asnira zolkepli, ammar redza ahmad rizal, rehan tariq, sobia mannan, t.ramayah. (2022). paving the way to paddy food security: a multigroup analysis of agricultural education on circular economy adoption. - journal of cleaner production. 1-9.
s. maartandan suppiah, prakash velloo, ammar redza ahmad rizal. (2024). kepimpinan rohani: perkaitan kualiti komunikasi kepimpinan mahathir mohamad dengan falsafah hindu. - jurnal komunikasi: malaysian journal of communication. 304-323.
malia taibi, ammar redza ahmad rizal, siti haslina hussin. (2024). political communication in sarawak: critical discourse analysis on political parties' manifestoes in the 2021 sarawak state election. - kajian malaysia (journal of malaysian studies). 191-213.
ammar redza ahmad rizal, shahrina md nordin, rafidah abd rashid, nurzihan hassim. (2024). decoding the complexity of sustainable rice farming: a systematic review of critical determining factor of farmers' sustainable practices adoption. - cogent food & agriculture. 1-13.
mohd pirdaus mat husain, mohd nor shahizan ali, ammar redza ahmad rizal. (2023). documentary photography: a content analysis of the best environmental photography 2020. - universidad y sociedad. 70-81.
akmal arfan, ammar redza ahmad rizal, megandaru w. kawuryan. (2023). komunikasi nilai-kepercayaan di media sosial: analisis terhadap kesan pempengaruh di platform tiktok. - jurnal komunikasi: malaysian journal of communication. 428-444.
ammar redza ahmad rizal. (2023). komunikasi dan perubahan sosial dalam norma baharu. - . 185.
ammar redza ahmad rizal. (2023). fahami keperluan pengundi muda di jepak. - tvs - jepak decides. .
ammar redza ahmad rizal. (2023). bertindak atas kepentingan rakyat. - suara sarawak. 1-4.
ammar redza ahmad rizal. (2023). dinamik politik pdp dalam gps deka berubah. - suara sarawak. 1-4.
ammar redza ahmad rizal. (2022). astro awani - pru15 | subsidi pulang undi gps galak demokrasi - penganalisis. - astro awani. .
ammar redza ahmad rizal. (2022). jendela fikir - undi 18 ubah pola politik negara. - bernama radio. .
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| THE DEVELOPMENT OF THE UMAP STRATEGIC SDG FRAMEWORK: IDENTIFYING PERCEPTIONS, ISSUES AND CHALLENGES AMONG KEY STAKEHOLDERS. | university mobility asia pacific | 67.8% (2024-07-30 sehingga 2025-06-30) |
| EXPLORE DEMENTIA CAFé: INTEGRATED SOCIAL SERVICES, HEALTH CARE AND PROMOTING DEMENTIA IN THE COMMUNITY SETTING. | japan foundation kuala lumpur | 68.7% (2024-12-01 sehingga 2025-04-30) |