pensyarah universiti
pusat kajian penciptaan nilai & kesejahteraan insan (insan)
Kluster Kepakaran/ Cluster of Expertise :
Warisan dan Masyarakat Madani,
Biografi/ Biography :
Che Aniza Che Wel is an Associate Professor in Pusat Kajian Penciptaan Nilai & Kesejanteraan Insan (INSAN), Fakulti Ekonomi dan Pengurusan. She hold a PhD in Marketing from Universiti Putra Malaysia, (2010). Her expertise are in Customer Relationship Marketing and Retailing Management. She join UKM in January 2001 after competing her Master of Science (Marketing) from Universiti Putra Malaysia. Her first degree is in Bachelor of Business Administration (Hons)(Marketing) from Universiti Teknologi Mara (UiTM), prior to that she completed her Diploma in Business in the same institution. Because of her academic excellence she received a Telekom Malaysia scholarship for her Diploma and First Degree study. Whereas her Master degree was sponsored by Malaysian Graduate School of Management (MGSM, UPM). Her PhD are under SLAB and UKM scholarship.
su kexin, siti ngayesah ab. hamid, che aniza che wel. (2025). understanding consumer responses to corporate social irresponsibility: a systematic literature review of punitive and non-punitive pathways. - agba's 2025 books of proceedings. 97 - 98.
aishah nadirah mohamed alauddin, che aniza che wel, siti ngayesah ab. hamid. hafizah omar zaki. (2025). fan engagement dimensions and their impact on stadium attendance: conceptual framework. - agba's 2025 books of abstracts. 94 - 95.
jingyi deng, che aniza che wel, siti ngayesah ab.hamid. (2025). understanding customer emotions in double deviation: a prisma-based systematic review. - abga's 2025 books of abstracts. 91 - 92.
kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid. (2025). 'they post, i scroll, i envy, i buy'—how social media influencers shape materialistic values and consumer behavior among young adults in malaysia. - journal of theoretical and applied electronic commerce research. 1 - 22.
kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid, nayab iqbal. (2025). “students play, teachers pray—it’s gamification in action!” exploring perceptions of gamification in marketing education. - asr chiang mai university journal of social sciences and humanities. 1 - 26.
kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid. (2025). 'they post, i scroll, i envy, i buy'—how social media influencers shape materialistic values and consumer behavior among young adults in malaysia. - journal of theoretical and applied electronic commerce research. 1 - 22.
qianwen liu, lokhmand hakim osman, zhongxing lian, che aniza che wel, siti ngayesah ab. hamid. (2025). from perception to purchase: how ai literacy shapes consumer decision in ai-generated sponsored vlogs products and services. - theoretical and applied electronic commerce research. 1 - 31.
siti ngayesah ab hamid, nadzirah rosli, roshayati abdul hamid, che aniza che wel. (2022). the influence of job characteristics toward intention to pursue sales career mediated by feelings. - frontiers in psychology. 1-10.
sirinya phulkerd, cut novianti rachmi, mohd jamil sameeha, elaine q. borazon, anne-marie thow, helen trevena, adila fahmida saptari, yong kang cheah, che aniza che wel, vanessa t. marquez, teeranong sakulsri, natjera thongcharoenchupong and bee koon poh. (2022). identifying opportunities for strategic policy design to address the double burden of malnutrition through healthier retail food:protocol for south east asia obesogenic food environment (seaofe) study. - international journal of environmental research and public health. 1-15.
bojei, j., julian, c.c., wel, c.a.b.c., ahmed, z.u.. (2013). the empirical link between relationship marketing tools and consumer retention in retail marketing. - journal of consumer behaviour. 12(3):171-181.
che aniza binti che wel, sallehuddin mohd nor and azhar hj. ahmad. (2011). exploring relationship drivers` toward loyalty card programs. - african journal of business management. 5(15):6429-6433.
sirinya phulkerd, weerapak samsiripong, elaine q. borazon, wai siew teh, adila fahmida saptari, mohd jamil sameeha, azka aulia fitri, suci trisnasari, penny farrell, anne-marie thow, bee koon poh and on behalf of the seaofe study group. (2025). a comparative analysis of food retail policy landscape in four southeast asian countries. - the lancet regional health-southeast asia. 1 - 16.
qianwen liu, lokhmand hakim osman, zhongxing lian, che aniza che wel, siti ngayesah ab. hamid. (2025). from perception to purchase: how ai literacy shapes consumer decision in ai-generated sponsored vlogs products and services. - theoretical and applied electronic commerce research. 1 - 31.
kaukab abid azhar, che aniza che wel, siti ngayesah ab. hamid. (2025). the test of time: a longitudinal study of parasocial relationships with social media influencers . - international journal of innovative research and scientific studies. 757 - 768.
kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid. (2025). trash talk: how malaysian zero waste influencers shape sustainable habits. - paperasia. 9 - 21.
nuohan li , hafizah omar zaki, che aniza binti che wel, nadzirah binti rosli. (2025). research on green purchase intention and behavior: a bibliometric analysis (2015-2025). - management (montevideo). 1 - 15.
mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin. noor aziah ti abdullah, ahmad el-muhammady, farah aida ahmad nadzri, muhammad rashidi wahab, liew sien long. (2025). kajian penubuhan prison incorporated. - . .
mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin, noor aziah abdullah, ahmad el muhammady, farah aida ahmad nadzri, muhammad rashidibin wahab, liew siew leong. (2025). kajian penubuhan prison incorporated. - . .
che aniza che wel, siti ngayesah ab hamid. (2023). prinsip pemasaran. - . 255.
syafura abdul halim, zulkefli mansor, che aniza che wel, yanti rosli, norzawani abdul rahim, nurul asmidar norozi, zatulhijannah miasin. (2023). laporan kewajaran pemakaian templat ringkasan maklumat kursus (summary of course information, table 4) bagi menggantikan format proforma sedia ada di universiti kebangsaan malaysia. - . 1-13.
che aniza binti che wel. (2022). halal positioning: investigating the antecedent of halal food positioning and its relationship with purchase intention. - . .
kaukab abid azhar, che aniza che wel. (2025). testing image repair strategies in influencer scandals: an experimental study about influencer trust, attitude towards endorsed brand, and the moderating role of parasocial relationships: a malaysian perspective . - agba's 2025 books of abstract . 89 - 90.
mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin. noor aziah ti abdullah, ahmad el-muhammady, farah aida ahmad nadzri, muhammad rashidi wahab, liew sien long. (2025). kajian penubuhan prison incorporated. - . .
mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin, noor aziah abdullah, ahmad el muhammady, farah aida ahmad nadzri, muhammad rashidibin wahab, liew siew leong. (2025). kajian penubuhan prison incorporated. - . .
su kexin, siti ngayesah ab. hamid, che aniza che wel. (2025). understanding consumer responses to corporate social irresponsibility: a systematic literature review of punitive and non-punitive pathways. - agba's 2025 books of proceedings. 97 - 98.
aishah nadirah mohamed alauddin, che aniza che wel, siti ngayesah ab. hamid. hafizah omar zaki. (2025). fan engagement dimensions and their impact on stadium attendance: conceptual framework. - agba's 2025 books of abstracts. 94 - 95.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| CONSTRUCTING INDEX FOR SKILLS MISMATCH AND REDESIGNING JOB PROFILES OF CRITICAL OCCUPATIONS IN THE ERA OF THE FOURTH INDUSTRIAL REVOLUTION: A COMPARISON IN THE INTERGENERATIONAL WORKPLACE DYNAMIC | sirim berhad | 88.3% (2023-10-01 sehingga 2026-03-31) |
| MARKETING QUEST: LEVERAGING AN INTERACTIVE GAMEBOARD FOR EXPERIENTIAL LEARNING IN UNDERGRADUATE MARKETING FUNDAMENTALS | infusion information technology sdn bhd | 47.6% (2025-01-01 sehingga 2026-12-31) |
MARKETING, FINANCE & ACCOUNTING :BUSINESS
Customer Relationship Marketing; Retailing Management; Consumer Behavior
Pengalaman / Experience : 10 tahun/years(s)