omar munther nusir, che aniza che wel, siti ngayesah ab hamid, lamees al-zoubi, ahmad samed al-adwan.  (2026).  the psychology of bnpl: a systematic review of impulsive buying and post-purchase regret (2018–2025).  - journal of theoretical and applied electronic commerce research.  1 - 29. 

kexin su, siti ngayesah ab. hamid, che aniza che wel, qiangqiang du.  (2025).  mapping the intellectual landscape of corporate social irresponsibility: a bibliometric review and future research agenda .  - sage open.  1 - 19. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2025).  'they post, i scroll, i envy, i buy'—how social media influencers shape materialistic values and consumer behavior among young adults in malaysia.  - journal of theoretical and applied electronic commerce research.  1 - 22. 

qianwen liu, lokhmand hakim osman, zhongxing lian, che aniza che wel, siti ngayesah ab. hamid.  (2025).  from perception to purchase: how ai literacy shapes consumer decision in ai-generated sponsored vlogs products and services.  - theoretical and applied electronic commerce research.  1 - 31. 

siti ngayesah ab hamid, nadzirah rosli, roshayati abdul hamid, che aniza che wel.  (2022).  the influence of job characteristics toward intention to pursue sales career mediated by feelings.  - frontiers in psychology.  1-10. 

bojei, j., julian, c.c., wel, c.a.b.c., ahmed, z.u..  (2013).  the empirical link between relationship marketing tools and consumer retention in retail marketing.  - journal of consumer behaviour.  12(3):171-181. 

che aniza binti che wel, sallehuddin mohd nor and azhar hj. ahmad.  (2011).  exploring relationship drivers` toward loyalty card programs.  - african journal of business management.  5(15):6429-6433. 

omar munther nusir, che aniza che wel, siti ngayesah ab hamid, lamees al-zoubi, ahmad samed al-adwan.  (2026).  the psychology of bnpl: a systematic review of impulsive buying and post-purchase regret (2018–2025).  - journal of theoretical and applied electronic commerce research.  1 - 29. 

hafizah jusril, elaine q. borazon, adila saptari, cut novianti rachmi, mohd jamil sameeha, che aniza che wel, yong kang cheah, vanessa tan marquez, teeranong sakulsri, natjera thongcharoenchupong, sirinya phulkerd, anne marie thow, and bee koon poh.  (2026).  shock and resilience: southeast asia’s food retail environment in the time of covid-19 pandemic.  - advances in public health.  1 - 16. 

kaukab abid azhar, che aniza che wel, siti ngayesah sb.hamid.  (2026).  influencer effect: a systematic review of parasocial relationships with social media influencers.  - international journal of management studies.  105 - 131. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2026).  social comparison with influencers and the spending spiral: materialism, buying behaviour, and financial stress among malaysian young adults.  - international journal of academic research in business & social sciences.  792 - 815. 

nuohan li , hafizah omar zaki, che aniza binti che wel, nadzirah binti rosli.  (2025).  research on green purchase intention and behavior: a bibliometric analysis (2015-2025).  - management (montevideo).  1 - 15. 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin. noor aziah ti abdullah, ahmad el-muhammady, farah aida ahmad nadzri, muhammad rashidi wahab, liew sien long.  (2025).  kajian penubuhan prison incorporated.  - .  . 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin, noor aziah abdullah, ahmad el muhammady, farah aida ahmad nadzri, muhammad rashidibin wahab, liew siew leong.  (2025).  kajian penubuhan prison incorporated.  - .  . 

syafura abdul halim, zulkefli mansor, che aniza che wel, yanti rosli, norzawani abdul rahim, nurul asmidar norozi, zatulhijannah miasin.  (2023).  laporan kewajaran pemakaian templat ringkasan maklumat kursus (summary of course information, table 4) bagi menggantikan format proforma sedia ada di universiti kebangsaan malaysia.  - .  1-13. 

che aniza che wel, siti ngayesah ab hamid.  (2023).  prinsip pemasaran.  - .  255. 

che aniza binti che wel.  (2022).  halal positioning: investigating the antecedent of halal food positioning and its relationship with purchase intention.  - .  . 

kaubab abid azhar, che aniza che wel, siti ngayesah ab. hamid.  (2025).  social comparison with influencers and the spending spiral: materialism, buying behaviour, and financial stress among malaysian young adults.  - the 16th asian academy of management international conference 2025 .  . 

su kexin, siti ngayesah ab. hamid, che aniza che wel.  (2025).  understanding consumer responses to corporate social irresponsibility: a systematic literature review of punitive and non-punitive pathways.  - agba's 2025 books of proceedings.  97 - 98. 

aishah nadirah mohamed alauddin, che aniza che wel, siti ngayesah ab. hamid. hafizah omar zaki.  (2025).  fan engagement dimensions and their impact on stadium attendance: conceptual framework.  - agba's 2025 books of abstracts.  94 - 95. 

siti ngayesah ab.hamid, che aniza che wel, roshayati abdul hamid.  (2025).  would controversial advertising leads to boycott? a malaysian perspective.  - agba's 2025 books of abstracts.  92 - 93. 

jingyi deng, che aniza che wel, siti ngayesah ab.hamid.  (2025).  understanding customer emotions in double deviation: a prisma-based systematic review.  - abga's 2025 books of abstracts.  91 - 92.