pensyarah universiti
pusat kajian media & komunikasi (mention)
hash@ukm.edu.my
Biografi/ Biography :
Hasrul Hashim is a lecturer of Broadcasting and Creative Content at the Centre for Research in Media & Communication, Faculty of Social Sciences and Humanities, UKM. He graduated in Media Communication from Universiti Kebangsaan Malaysia in 2007 and Master of Arts (Communication) from Universiti Sains Malaysia, Penang in 2011. He completed his Ph.D at The University of Western Australia, Perth in 2020. His research areas interest include the audio visual productions, film studies and audience analysis.
asma md. isa, wan amizah wan mahmud, maizatul haizan mahbob, muhammad adnan pitchan, hasrul hashim, sharifah yuliana syed ali hanafiah, aidawati abd rahman. (2026). viewing habits, mental health and online cinema in digital age: a bibliometric analysis . - journal of advanced research in applied sciences and engineering technology. 151 - 167.
liang bianyi, hasrul hashim, abdul latiff ahmad. (2025). a comparative study of axiological foundations and cultural values in eastern and western philosophical traditions through cinematic narratives. - cultura. international journal of philosophy of culture and axiology. 253 - 288.
yangrui su, hasrul hashim, abdul latiff ahmad. (2025). china's official values propaganda in new mainstream films: a systematic literature review and theoretical analysis. - studies in media and communication. 69 - 82.
shangmingzhu zhang, hasrul hashim, nurzihan hassim. (2025). cultural policy and the sustainable development of 12-episode web series in china : monetization, copyright and global expansion. - studies in media and communication. 255 - 268.
zhao zhongyu, hasrul hashim. (2025). the economic and cultural impacts of ott platforms on the film industry: a systematic literature review. - jurnal komunikasi: malaysian journal of communication. 185 - 202.
emma mohamad, jen sern tham, suffian hadi ayub, mohammad rezal hamzah, hasrul hashim, arina anis azlan. (2020). relationship between covid-19 information sources and attitudes in battling the pandemic among the malaysian public: cross-sectional survey study. - journal of medical internet research. 1-13.
hasrul hashim. (2019). dvfx and modernization of technology: audience's changing taste in the 21st century. - malaysian journal of communication. 182-195.
shangmingzhu zhang, hasrul hashim, nurzihan hassim. (2025). cultural policy and the sustainable development of 12-episode web series in china : monetization, copyright and global expansion. - studies in media and communication. 255 - 268.
shangmingzhu zhang, hasrul hashim, nurzihan hassim. (2025). narrative transformation in the 5g era : a literature review on the development and globalization of chinese web series. - visual review. 1 - 19.
yangrui su, hasrul hashim, abdul latiff ahmad. (2025). china's official values propaganda in new mainstream films: a systematic literature review and theoretical analysis. - studies in media and communication. 69 - 82.
zhao zhongyu, hasrul hashim. (2025). the economic and cultural impacts of ott platforms on the film industry: a systematic literature review. - jurnal komunikasi: malaysian journal of communication. 185 - 202.
liang bianyi, hasrul hashim, abdul latiff ahmad. (2025). a comparative study of axiological foundations and cultural values in eastern and western philosophical traditions through cinematic narratives. - cultura. international journal of philosophy of culture and axiology. 253 - 288.
sabariah mohamed salleh, hasrul hashim. (2023). misinformasi, disinformasi dan malinformasi. - . 9-17.
hasrul hashim. (2023). literasi media dan informasi: perubahan landskap produksi kandungan kreatif media sosial. - . 79-92.
hasrul hashim. (2022). modul pembelajaran literasi media & informasi. - . 70-78.
hasrul hashim. (2021). teori kepengarangan. - jilid 2. 72-87.
hasrul hashim, mohd. nor shahizan ali, mat pauzi abd. rahman. (2018). tapisan kendiri vs kawalan kendiri: etika individualisme dalam persekitaran dunia media baharu. - . 25-32.
sabariah mohamed salleh, hasrul hashim, nurzihan hassim, rani ann balaraman, mohamad saifudin mohamad salleh, bahiyah omar, sivabalan ethirmanasingham, shahniza azren mohamad shah, amirah ahmad salim. (2024). kod etika kewartawanan malaysia. - . .
mohd. nor shahizan ali, junaidi awang besar, winnie kariza bakri, siti noraini hamzah, hidayu rosli, noviatin syarifuddin, anis nadiah che abdul rahman, che abdullah che ya, abdul rahman ahmad badayai, nazirah hassan, wan robiah meor osman, mohd firdaus. (2024). persidangan kebangsaan sarjana muda (persada) 2024. - persidangan kebangsaan sarjana muda (persada) 2024. 1-2037.
nur zaheera zailan kamaruddin, hasrul hashim. (2024). penerimaan dan cabaran inovasi muzik digital terhadap industri muzik di malaysia. - jurnal komunikasi: malaysian journal of communication. 262 - 280.
hasrul hashim;normah bt. mustaffa;mohd azul mohamad salleh. (2023). rekabentuk mesej kreatif dan inovatif dalam penerbitan pesanan khidmat awam (pka) krisis kesihatan daripada perspektif model komunikasi smcr. - . .
hasrul hashim, normah mustaffa, muhammad syakir ahmad sazali. (2023). penerapan literasi digital dalam kalangan kru produksi pelajar melalui persembahan mesej pembujukan naratif penerbitan pesanan khidmat awam lengai. - jurnal komunikasi : malaysian journal of communication. 145-159.
sabariah mohamed salleh, hasrul hashim, nurzihan hassim, rani ann balaraman, mohamad saifudin mohamad salleh, bahiyah omar, sivabalan ethirmanasingham, shahniza azren mohamad shah, amirah ahmad salim. (2024). kod etika kewartawanan malaysia. - . .
normah mustaffa, hasrul hashim, shahrul nazmi sannusi. (2023). tipologi berita palsu dari dimensi fakta dan niat. - . 1-72.
hasrul hashim;normah bt. mustaffa;mohd azul mohamad salleh. (2023). rekabentuk mesej kreatif dan inovatif dalam penerbitan pesanan khidmat awam (pka) krisis kesihatan daripada perspektif model komunikasi smcr. - . .
muhammad syakir ahmad sazali, hasrul hashim. (2022). lengai - pesanan khidmat awam. - . 0.
hasrul hashim, arina anis azlan, norhafizah abu hasan, ahmad tarmizi abdul ghani. (2021). micro teaching modul 4 spppt ukm. - . 1.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| EXPLORING THE POWER OF FILM DOCUMENTARY IN MITIGATING HUMAN-WILDLIFE CONFLICTS: A COMPREHENSIVE CONSERVATION AWARENESS INITIATIVE | malaysian palm oil green conservation foundation | 58.2% (2024-03-01 sehingga 2026-09-30) |
| JOMCHECK CAPACITY BUILDING PROJECT AND ITS EFFECTIVENESS AS A STRATEGY IN IMPROVING ONLINE PRESENCE | international fact checking network (ifcn) | 93.6% (2024-07-01 sehingga 2025-09-30) |
| KAJIAN KEBERKESANAN KLINIK CERDIK FAKTA (KLICK) DALAM MEMPERKASAKAN KEMAHIRAN LITERASI MEDIA DAN MAKLUMAT MASYARAKAT MALAYSIA | google asia pacific pte. ltd. | 92.5% (2024-09-09 sehingga 2025-09-30) |
| DISCURSIVE REPRESENTATIONS OF SUSTAINABLE FASHION IN JAPAN: LESSONS FOR MALAYSIA | toshiba international foundation | 42% (2025-04-01 sehingga 2026-03-31) |