dr. nadzirah binti rosli

pensyarah universiti

pusat pengajian pengurusan perniagaan dan keusahawanan

 nadzirah.rosli@ukm.edu.my



   Kluster Kepakaran/ Cluster of Expertise :


  •    Biografi/ Biography :

  • PENSYARAH UNIVERSITI

  • yanqing peng, hafizah omar zaki, che aniza che wel, nadzirah rosli.  (2026).  a scoping review of data privacy concerns and their role on consumer decision-making in tiktok social commerce: exploring social media engagement and digital trust.  - review of communication research.  65 - 78. 

     

    elaina rose johar, nadzirah rosli, noor faezah juhari, muhammad syukri abdullah, noor azizah zamir.  (2025).  everyday ethics: making moral choices in personal and professional life.  - the ethical compass: perspectives on morality in life and work. 

     

    nor fazilah abdul hamid, mashitoh yaacob, nadzirah rosli, nor azilah ahmad, teh zanariah mohd raus, azrul azlan abdul rahman.  (2025).  contextual influences on recycling practices among melaka civil servants: a path analysis approach.  - international journal of academic research in business and social sciences.  1268 - 1283. 

     

    muhammad syukri abdullah, noor faezah juhari, elaina rose johar, nadzirah rosli.  (2025).  tingkah laku kerja inovatif dalam kalangan gen-z.  - from vision to action: for sustainable growth governance and integrity. 

     

    juhari noor faezah, m.y. yusliza, t. ramayah, elaina rose johar, nadzirah rosli .  (2025).  top management support as a catalyst: unpacking the influence of green culture, green hrm, and green work engagement on employee ecological behaviour.  - journal of management development.  534 - 562. 

     

    nadzirah rosli, akmal dahlia binti mohamad, elaina rose johar, sharizal hashim, xin-jean lim.  (2025).  beyond borders: the transcendent effect of korean celebrity credibility on brand perceptions among malaysian youth - a necessary condition analysis.  - heliyon.  1 - 15. 

     

    nadzirah rosli, elaina rose johar, nursyafinaz rosli, nor fazilah abdul hamid.  (2022).  psychological impact of covid-19: assessing the covid-19 related anxiety, individuals resilience and conspiracy beliefs on attitudes to covid-19 vaccination.  - frontiers in psychology.  1-18. 

     

    elaina rose johar, nadzirah rosli, siti murni mat khairi, shafiq shahruddin, norzanah mat nor.  (2022).  covid-19 outbreak: how do human resource management practices affect employee well-being?.  - frontiers in psychology.  1-14. 

     

    siti ngayesah ab hamid, nadzirah rosli, roshayati abdul hamid, che aniza che wel.  (2022).  the influence of job characteristics toward intention to pursue sales career mediated by feelings.  - frontiers in psychology.  1-10. 

     

    elaina rose johar, nadzirah rosli, lyu qiao.  (2025).  ai in education: mapping its influence on student achievement through bibliometric insights.  - international journal of academic research in progressive education and development.  1057 - 1072. 

     

    ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli.  (2025).  the impact of initial formation pathway on customer engagement and repeat purchase.  - journal of cultural analysis and social change .  4070 - 4082. 

     

    xiaochen zhang, nadzirah rosli.  (2025).  fomo, social validation and impulse buying in live streaming e-commerce.  - journal of ecohumanism.  4049 - 4063. 

     

    juhari noor faezah, m.y. yusliza, t. ramayah, elaina rose johar, nadzirah rosli .  (2025).  top management support as a catalyst: unpacking the influence of green culture, green hrm, and green work engagement on employee ecological behaviour.  - journal of management development.  534 - 562. 

     

    nuohan li, nadzirah binti rosli.  (2025).  data analysis for live streaming behavior: insights from a bibliometric analysis (2010–2024).  - data and metadata.  1 - 12. 

     

    nadzirah rosli, noor azizah zamir, nor fazilah abdul hamid, sharizal hashim.  (2025).  daya tahan pmks: pendekatan baharu dalam strategi pemasaran.  - 63 - 81. 

     

    nor asiah omar, nadzirah rosli.  (2021).  market leaders: anticipating the new norm in consumer behaviour during the pandemic.  - 85-97. 

     

    nor asiah omar, nadzirah rosli.  (2021).  transformasi digital dalam pemasaran: pemadanan graduan dengan keperluan bidang pemasaran.  - 132-147. 

     

    muhammad syukri abdullah, noor faezah juhari, elaina rose johar, nadzirah rosli.  (2025).  tingkah laku kerja inovatif dalam kalangan gen-z.  - from vision to action: for sustainable growth governance and integrity. 

     

    nadzirah rosli, noor azizah zamir, nor fazilah abdul hamid, sharizal hashim.  (2025).  daya tahan pmks: pendekatan baharu dalam strategi pemasaran.  - 63 - 81. 

     

    noor faezah juhari, muhammad syukri abdullah, nadzirah rosli, elaina rose johar & noor azizah zamir.  (2025).  membudayakan etika hijau di tempat kerja.  - the ethical compass:perspectives on morality in life and work . 

     

    elaina rose johar, nadzirah rosli, norzanah mat nor, roshidi hassan.  (2023).  amalan sumber manusia dan komitmen pekerja: peranan pengantaraan model amo dalam kalangan pks di selangor.  - jurnal pengurusan.  1-16. 

     

    hafizah omar zaki, nadzirah rosli.  (2022).  majalah insan: masa depan kerja pasca pandemik.  - fakulti ekonomi dan pengurusan.  1-5. 

     

    nadzirah rosli, elaina rose johar, noor faezah juhari, muhammad syukri abdullah & noor azizah zamir.  (2025).  ethics in social media marketing: doing the right thing online.  - the ethical compass: perspectives on morality in life and work. 

     

    elaina rose johar, nadzirah rosli, noor faezah juhari, muhammad syukri abdullah, noor azizah zamir.  (2025).  everyday ethics: making moral choices in personal and professional life.  - the ethical compass: perspectives on morality in life and work. 

     

    muhammad syukri abdullah, noor faezah juhari, elaina rose johar, nadzirah rosli.  (2025).  tingkah laku kerja inovatif dalam kalangan gen-z.  - from vision to action: for sustainable growth governance and integrity. 

     

    noor faezah juhari, muhammad syukri abdullah, nadzirah rosli, elaina rose johar & noor azizah zamir.  (2025).  membudayakan etika hijau di tempat kerja.  - the ethical compass:perspectives on morality in life and work . 

     

    elaina rose johar, nadzirah rosli, nor asiah omar.  (2023).  how to achieve business resilience: adhering to the sustainable development goals.  - majalah insan.  9-11. 

     

    BUSINESS[INCL. ACCOUNTING,FINANCE & MARKETING] :SOCIAL SCIENCES
    marketing, consumer behavior, branding
    Pengalaman / Experience : 7 tahun/years(s)