pensyarah universiti
pusat kajian penciptaan nilai & kesejahteraan insan (insan)
nadzirah.rosli@ukm.edu.my
Dr Nadzirah Rosli is a Senior Lecturer at the Center for Value Creation and Human Well-being Studies, Faculty of Economics and Management, National University of Malaysia (UKM), Malaysia. She obtained her PhD from University Malaya, Malaysia. Her research interest is in consumer behavior, service marketing and branding.
elaina rose johar, nadzirah rosli, lyu qiao. (2025). ai in education: mapping its influence on student achievement through bibliometric insights. - international journal of academic research in progressive education and development. 1057 - 1072.
nadzirah rosli, akmal dahlia binti mohamad, elaina rose johar, sharizal hashim, xin-jean lim. (2025). beyond borders: the transcendent effect of korean celebrity credibility on brand perceptions among malaysian youth - a necessary condition analysis. - heliyon. 1 - 15.
ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli. (2025). exploring customer engagement in social commerce: a literature review of frameworks, pathways, and emerging trends. - engineering, technology & applied science research. 20601 - 20608.
elaina rose johar, nadzirah rosli, noor faezah juhari, muhammad syukri abdullah, noor azizah zamir. (2025). everyday ethics: making moral choices in personal and professional life. - the ethical compass: perspectives on morality in life and work. .
juhari noor faezah, mohd yusoff yusliza, yusoff noor azlina, siti aisyah asrul, elaina rose johar, nadzirah rosli. (2025). enhancing pro-environmental behavior through csr: the dual impact of green organizational identification and environmental knowledge. - compendium by paperasia. 16 - 25.
nadzirah rosli, akmal dahlia binti mohamad, elaina rose johar, sharizal hashim, xin-jean lim. (2025). beyond borders: the transcendent effect of korean celebrity credibility on brand perceptions among malaysian youth - a necessary condition analysis. - heliyon. 1 - 15.
nadzirah rosli, elaina rose johar, nursyafinaz rosli, nor fazilah abdul hamid. (2022). psychological impact of covid-19: assessing the covid-19 related anxiety, individuals resilience and conspiracy beliefs on attitudes to covid-19 vaccination. - frontiers in psychology. 1-18.
elaina rose johar, nadzirah rosli, siti murni mat khairi, shafiq shahruddin, norzanah mat nor. (2022). covid-19 outbreak: how do human resource management practices affect employee well-being?. - frontiers in psychology. 1-14.
siti ngayesah ab hamid, nadzirah rosli, roshayati abdul hamid, che aniza che wel. (2022). the influence of job characteristics toward intention to pursue sales career mediated by feelings. - frontiers in psychology. 1-10.
nor fazilah abdul hamid, mashitoh yaacob, nadzirah rosli, nor azilah ahmad, teh zanariah mohd raus, azrul azlan abdul rahman. (2025). contextual influences on recycling practices among melaka civil servants: a path analysis approach. - international journal of academic research in business and social sciences. 1268 - 1283.
nadzirah rosli, akmal dahlia binti mohamad, elaina rose johar, sharizal hashim, xin-jean lim. (2025). beyond borders: the transcendent effect of korean celebrity credibility on brand perceptions among malaysian youth - a necessary condition analysis. - heliyon. 1 - 15.
elaina rose johar, nadzirah rosli, lyu qiao. (2025). ai in education: mapping its influence on student achievement through bibliometric insights. - international journal of academic research in progressive education and development. 1057 - 1072.
ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli. (2025). the impact of initial formation pathway on customer engagement and repeat purchase. - journal of cultural analysis and social change . 4070 - 4082.
xiaochen zhang, nadzirah rosli. (2025). fomo, social validation and impulse buying in live streaming e-commerce. - journal of ecohumanism. 4049 - 4063.
nadzirah rosli, noor azizah zamir, nor fazilah abdul hamid, sharizal hashim. (2025). daya tahan pmks: pendekatan baharu dalam strategi pemasaran. - . 63 - 81.
nor asiah omar, nadzirah rosli. (2021). transformasi digital dalam pemasaran: pemadanan graduan dengan keperluan bidang pemasaran. - . 132-147.
nor asiah omar, nadzirah rosli. (2021). market leaders: anticipating the new norm in consumer behaviour during the pandemic. - . 85-97.
muhammad syukri abdullah, noor faezah juhari, elaina rose johar, nadzirah rosli. (2025). tingkah laku kerja inovatif dalam kalangan gen-z. - from vision to action: for sustainable growth governance and integrity. .
nadzirah rosli, noor azizah zamir, nor fazilah abdul hamid, sharizal hashim. (2025). daya tahan pmks: pendekatan baharu dalam strategi pemasaran. - . 63 - 81.
noor faezah juhari, muhammad syukri abdullah, nadzirah rosli, elaina rose johar & noor azizah zamir. (2025). membudayakan etika hijau di tempat kerja. - the ethical compass:perspectives on morality in life and work . .
elaina rose johar, nadzirah rosli, norzanah mat nor, roshidi hassan. (2023). amalan sumber manusia dan komitmen pekerja: peranan pengantaraan model amo dalam kalangan pks di selangor. - jurnal pengurusan. 1-16.
hafizah omar zaki, nadzirah rosli. (2022). majalah insan: masa depan kerja pasca pandemik. - fakulti ekonomi dan pengurusan. 1-5.
elaina rose johar, nadzirah rosli, noor faezah juhari, muhammad syukri abdullah, noor azizah zamir. (2025). everyday ethics: making moral choices in personal and professional life. - the ethical compass: perspectives on morality in life and work. .
muhammad syukri abdullah, noor faezah juhari, elaina rose johar, nadzirah rosli. (2025). tingkah laku kerja inovatif dalam kalangan gen-z. - from vision to action: for sustainable growth governance and integrity. .
noor faezah juhari, muhammad syukri abdullah, nadzirah rosli, elaina rose johar & noor azizah zamir. (2025). membudayakan etika hijau di tempat kerja. - the ethical compass:perspectives on morality in life and work . .
nadzirah rosli, elaina rose johar, noor faezah juhari, muhammad syukri abdullah & noor azizah zamir. (2025). ethics in social media marketing: doing the right thing online. - the ethical compass: perspectives on morality in life and work. .
elaina rose johar, nadzirah rosli, nor asiah omar. (2023). how to achieve business resilience: adhering to the sustainable development goals. - majalah insan. 9-11.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| MARKETING QUEST: LEVERAGING AN INTERACTIVE GAMEBOARD FOR EXPERIENTIAL LEARNING IN UNDERGRADUATE MARKETING FUNDAMENTALS | infusion information technology sdn bhd | 49.5% (2025-01-01 sehingga 2026-12-31) |
BUSINESS[INCL. ACCOUNTING,FINANCE & MARKETING] :SOCIAL SCIENCES
marketing, consumer behavior, branding
Pengalaman / Experience : 7 tahun/years(s)