pensyarah universiti
pusat kajian penciptaan nilai & kesejahteraan insan (insan)
nadzirah.rosli@ukm.edu.my
Biografi/ Biography :
Dr Nadzirah Rosli is a Senior Lecturer at the Center for Value Creation and Human Well-being Studies, Faculty of Economics and Management, National University of Malaysia (UKM), Malaysia. She obtained her PhD from University Malaya, Malaysia. Her research interest is in consumer behavior, service marketing and branding.
nadzirah rosli, akmal dahlia binti mohamad, elaina rose johar, sharizal hashim, xin-jean lim. (2025). beyond borders: the transcendent effect of korean celebrity credibility on brand perceptions among malaysian youth - a necessary condition analysis. - heliyon. 1 - 15.
ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli. (2025). exploring customer engagement in social commerce: a literature review of frameworks, pathways, and emerging trends. - engineering, technology & applied science research. 20601 - 20608.
juhari noor faezah, mohd yusoff yusliza, yusoff noor azlina, siti aisyah asrul, elaina rose johar, nadzirah rosli. (2025). enhancing pro-environmental behavior through csr: the dual impact of green organizational identification and environmental knowledge. - compendium by paperasia. 16 - 25.
nadzirah rosli, elaina rose johar, muhammad luqman hannan bin mad lazim, sharizal hashim, noor faezah juhari. (2024). from hearts to carts: understanding the impact of comments, likes, and share functions on consumer purchase intentions in a social media landscape. - european journal of sustainable development. 46-62.
elaina rose johar, nadzirah rosli, noor faezah juhari, siti murni mat khairi, norzanah mat nor. (2024). driving employee engagement: examining the synergy of ability, motivation, and opportunity-enhancing practices. - european journal of sustainable development. 182-196.
nadzirah rosli, akmal dahlia binti mohamad, elaina rose johar, sharizal hashim, xin-jean lim. (2025). beyond borders: the transcendent effect of korean celebrity credibility on brand perceptions among malaysian youth - a necessary condition analysis. - heliyon. 1 - 15.
nadzirah rosli, elaina rose johar, nursyafinaz rosli, nor fazilah abdul hamid. (2022). psychological impact of covid-19: assessing the covid-19 related anxiety, individuals resilience and conspiracy beliefs on attitudes to covid-19 vaccination. - frontiers in psychology. 1-18.
elaina rose johar, nadzirah rosli, siti murni mat khairi, shafiq shahruddin, norzanah mat nor. (2022). covid-19 outbreak: how do human resource management practices affect employee well-being?. - frontiers in psychology. 1-14.
siti ngayesah ab hamid, nadzirah rosli, roshayati abdul hamid, che aniza che wel. (2022). the influence of job characteristics toward intention to pursue sales career mediated by feelings. - frontiers in psychology. 1-10.
ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli. (2025). exploring customer engagement in social commerce: a literature review of frameworks, pathways, and emerging trends. - engineering, technology & applied science research. 20601 - 20608.
juhari noor faezah, mohd yusoff yusliza, yusoff noor azlina, siti aisyah asrul, elaina rose johar, nadzirah rosli. (2025). enhancing pro-environmental behavior through csr: the dual impact of green organizational identification and environmental knowledge. - compendium by paperasia. 16 - 25.
nadzirah rosli, akmal dahlia binti mohamad, elaina rose johar, sharizal hashim, xin-jean lim. (2025). beyond borders: the transcendent effect of korean celebrity credibility on brand perceptions among malaysian youth - a necessary condition analysis. - heliyon. 1 - 15.
ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli . (2024). online purchase intention using social media: a systematic literature review. - engineering, technology & applied science research. 17261 - 17268.
haoyan liu, lokhman hakim osman, ahmad raflis che omar, nadzirah rosli. (2024). blockchain adoption factors in agricultural supply chains: a pls-sem study. - journal of infrastructure, policy and development. 1 - 19.
nor asiah omar, nadzirah rosli. (2021). market leaders: anticipating the new norm in consumer behaviour during the pandemic. - . 85-97.
nor asiah omar, nadzirah rosli. (2021). transformasi digital dalam pemasaran: pemadanan graduan dengan keperluan bidang pemasaran. - . 132-147.
elaina rose johar, nadzirah rosli, norzanah mat nor, roshidi hassan. (2023). amalan sumber manusia dan komitmen pekerja: peranan pengantaraan model amo dalam kalangan pks di selangor. - jurnal pengurusan. 1-16.
hafizah omar zaki, nadzirah rosli. (2022). majalah insan: masa depan kerja pasca pandemik. - fakulti ekonomi dan pengurusan. 1-5.
nor asiah omar, nadzirah rosli. (2021). transformasi digital dalam pemasaran: pemadanan graduan dengan keperluan bidang pemasaran. - . 132-147.
nor fazilah abdul hamid, mashitoh yaacob, nor azilah ahmad, zubaidah mohd nasir, nadzirah rosli. (2021). faktor-faktor kontekstual yang mempengaruhi amalan kitar semula penjawat awam negeri melaka. - malim: jurnal pengajian umum asia tenggara. 86-103.
nor fazilah abdul hamid, nor azilah ahmad, mashitoh yaacob, zubaidah mohd nasir, nadzirah rosli. (2021). faktor kontekstual amalan kitar semula penjawat awam negeri melaka. - proceedings citra international virtual conference on liberal studies 2021. 260-264.
elaina rose johar, nadzirah rosli, nor asiah omar. (2023). how to achieve business resilience: adhering to the sustainable development goals. - majalah insan. 9-11.
nadzirah rosli, elaina rose johar, nor asiah omar. (2023). we can change the world! the future is in our hands: packaging as a means of achieving the sustainable development goals. - majalah insan. 15-17.
nadzirah rosli, hafizah omar zaki. (2022). returning to work: are we ready?. - majalah insan. 8-11.
nadzirah rosli, nor asiah omar. (2022). gamifikasi pemasaran dalam era digital. - majalah insan. 12-15.
nor asiah omar, nadzirah rosli, aqilah hazirah anim. (2022). a safe workplace: using marketing approaches to convince vaccine-averse malaysians. - majalah insan. 44-46.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| KEUSAHAWANAN DAYA ASNAF UKM-MIB | maybank islamic berhad | 82.7% (2024-10-01 sehingga 2025-10-30) |
| MARKETING QUEST: LEVERAGING AN INTERACTIVE GAMEBOARD FOR EXPERIENTIAL LEARNING IN UNDERGRADUATE MARKETING FUNDAMENTALS | infusion information technology sdn bhd | 32.1% (2025-01-01 sehingga 2026-12-31) |