pensyarah universiti
pusat kajian penciptaan nilai & kesejahteraan insan (insan)
nadzirah.rosli@ukm.edu.my
Biografi/ Biography :
Dr Nadzirah Rosli is a Senior Lecturer at the Center for Value Creation and Human Well-being Studies, Faculty of Economics and Management, National University of Malaysia (UKM), Malaysia. She obtained her PhD from University Malaya, Malaysia. Her research interest is in consumer behavior, service marketing and branding.
hafizah omar zaki; nadzirah rosli. (2024). a bibliometric citation analysis on green marketing and waste management. - international journal of management studies. 235-268.
elaina rose johar, nadzirah rosli, noor faezah juhari, siti murni mat khairi, norzanah mat nor. (2024). driving employee engagement: examining the synergy of ability, motivation, and opportunity-enhancing practices. - european journal of sustainable development. 182-196.
nadzirah rosli, elaina rose johar, muhammad luqman hannan bin mad lazim, sharizal hashim, noor faezah juhari. (2024). from hearts to carts: understanding the impact of comments, likes, and share functions on consumer purchase intentions in a social media landscape. - european journal of sustainable development. 46-62.
elaina rose johar, nadzirah rosli, siti nur sabrina mohd hamirudin. (2023). ageless collaboration: from boomers to gen z, thriving in the era of multigenerational workforces. - international journal of academic research in business and social sciences. 2654-2660.
nor asiah omar, nadzirah rosli, syed shah alam, abu hanifah ayob, muhamad azrin nazri. (2023). the structural relationship among students perceptions of sales-related skills, sales careers, and views of others and the intention to pursue sales careers in malaysia: the mediating effect of feelings towards selling. - jurnal pengurusan. 1-14.
siti ngayesah ab hamid, nadzirah rosli, roshayati abdul hamid, che aniza che wel. (2022). the influence of job characteristics toward intention to pursue sales career mediated by feelings. - frontiers in psychology. 1-10.
elaina rose johar, nadzirah rosli, siti murni mat khairi, shafiq shahruddin, norzanah mat nor. (2022). covid-19 outbreak: how do human resource management practices affect employee well-being?. - frontiers in psychology. 1-14.
nadzirah rosli, elaina rose johar, nursyafinaz rosli, nor fazilah abdul hamid. (2022). psychological impact of covid-19: assessing the covid-19 related anxiety, individuals resilience and conspiracy beliefs on attitudes to covid-19 vaccination. - frontiers in psychology. 1-18.
hafizah omar zaki; nadzirah rosli. (2024). a bibliometric citation analysis on green marketing and waste management. - international journal of management studies. 235-268.
elaina rose johar, nadzirah rosli, noor faezah juhari, siti murni mat khairi, norzanah mat nor. (2024). driving employee engagement: examining the synergy of ability, motivation, and opportunity-enhancing practices. - european journal of sustainable development. 182-196.
nadzirah rosli, elaina rose johar, muhammad luqman hannan bin mad lazim, sharizal hashim, noor faezah juhari. (2024). from hearts to carts: understanding the impact of comments, likes, and share functions on consumer purchase intentions in a social media landscape. - european journal of sustainable development. 46-62.
elaina rose johar, nadzirah rosli, norzanah mat nor, roshidi hassan. (2023). amalan sumber manusia dan komitmen pekerja: peranan pengantaraan model amo dalam kalangan pks di selangor. - jurnal pengurusan. 1-16.
elaina rose johar, nadzirah rosli, hafizah omar zaki, dahlia fernandez mohd farid fernandez. (2023). does happiness really matter? exploring employee wellbeing recent research trends: a bibliometric analysis using r. - international journal of academic research in business and social sciences. 550-567.
nor asiah omar, nadzirah rosli. (2021). pengaruh revolusi industri 4.0 dan generasi milenial terhadap pekerjaan masa hadapan. - . 15.
nor asiah omar, nadzirah rosli. (2021). leadership in a wave of change. - . 12.
elaina rose johar, nadzirah rosli, nor asiah omar. (2023). how to achieve business resilience: adhering to the sustainable development goals. - majalah insan. 9-11.
nadzirah rosli, elaina rose johar, nor asiah omar. (2023). we can change the world! the future is in our hands: packaging as a means of achieving the sustainable development goals. - majalah insan. 15-17.
nor asiah omar, nadzirah rosli, aqilah hazirah anim. (2022). a safe workplace: using marketing approaches to convince vaccine-averse malaysians. - majalah insan. 44-46.
hafizah omar zaki, nadzirah rosli. (2022). majalah insan: masa depan kerja pasca pandemik. - fakulti ekonomi dan pengurusan. 1-5.
nadzirah rosli, nor asiah omar. (2022). gamifikasi pemasaran dalam era digital. - majalah insan. 12-15.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| KEUSAHAWANAN DAYA ASNAF UKM-MIB | maybank islamic berhad | 55.8% (2024-10-01 sehingga 2025-10-30) |
| MARKETING QUEST: LEVERAGING AN INTERACTIVE GAMEBOARD FOR EXPERIENTIAL LEARNING IN UNDERGRADUATE MARKETING FUNDAMENTALS | infusion information technology sdn bhd | 17.6% (2025-01-01 sehingga 2026-12-31) |