pensyarah universiti
ukm-graduate school of business (ukm-gsb)
ummu@ukm.edu.my
Kluster Kepakaran/ Cluster of Expertise :
Transformasi Sosial dan Ekonomi,
Biografi/ Biography :
Ummu Ajirah Abdul Rauf is a senior lecturer at the UKM-Graduate School of Business. She holds a Ph.D. in Management majoring in Risk Management from Universiti Teknikal Malaysia Melaka (UTeM). She has more than 6 years of teaching experience in higher education institutions, which allows her to be actively involved in academic management as well as research and publication. She has published in numerous journals, such as Journal of Advanced Research in Applied Sciences, Academy of Entrepreneurship Journal, International Journal of Advanced Science and Technology, and others. Her research areas focus on management fields such as risk management, knowledge management, and technology management.
meiqi huang, mazzlida mat deli, ummu ajirah abdul rauf. (2026). linking hr practices to employee engagement: a mediated-moderated model of self-efficacy and supervisory support. - decision science letters. 139 - 150.
meng na , mazzlida mat deli, ummu ajirah abdul rauf. (2025). self-efficacy and push-pull factors in international student mobility: a study of chinese students’ decision to study in malaysia. - sage open. 1 - 22.
ummu ajirah abdul rauf. (2025). knowledge in action: strengthening financial performance through enterprise risk management in higher education. - the 10th international conference on management studies and social science (10th masos). .
ummu ajirah abdul rauf. (2025). brain vs. bot: is genai a game-changer or a risk in higher education?. - the star. .
ummu ajirah abdul rauf, mohd hafizuddin syah bangaan abdullah, aisyah abdul rahman. (2025). love-hate with risk: a framework to drive financial success in higher education through knowledge management and enterprise risk management. - 9th international conference on entrepreneurship studies, business, economy, and management science. .
meng na, mazzlida mat deli, ummu ajirah abdul rauf. (2025). educational technology and ai: bridging cognitive load and learner engagement for effective learning. - sage open. 1 - 28.
meng na , mazzlida mat deli, ummu ajirah abdul rauf. (2025). self-efficacy and push-pull factors in international student mobility: a study of chinese students’ decision to study in malaysia. - sage open. 1 - 22.
meiqi huang, mazzlida mat deli, ummu ajirah abdul rauf. (2026). linking hr practices to employee engagement: a mediated-moderated model of self-efficacy and supervisory support. - decision science letters. 139 - 150.
meng na , mazzlida mat deli, ummu ajirah abdul rauf. (2025). self-efficacy and push-pull factors in international student mobility: a study of chinese students’ decision to study in malaysia. - sage open. 1 - 22.
ummu ajirah abdul rauf, ragnar löfstedt, paul bracken, astri ayu purwati. (2025). leveraging intranet quality for university financial sustainability: the mediating role of enterprise risk management. - journal of applied engineering and technological science (jaets). 321 - 336.
nanang husin, hujjatullah fazlurrahman, anita safitri, riska dhenabayu, ummu ajirah abdul rauf, aldi muhamad fitrah . (2025). policy perspective on proposed framework of nlp ai to bridge the inclusive support in higher education with a mixed methods approach in indonesia and malaysia. - international journal of information and education technology. 2686 - 2699.
ummu ajirah abdul rauf, mazzlida mat deli, nanang husin. (2025). from exclusion to empowerment: redesigning e-learning to mitigate risks for disabled students. - journal of applied engineering and technological science (jaets). 129 - 143.
mohd helmi ali, zafir khan mohd makhbul, ummu ajirah abdul rauf. (2025). healthcare reform on technology and innovation. - . 17 - 25.
maryam jamilah asha’ari, mazzlida mat deli, ummu ajirah abdul rauf. (2025). green human resource management (ghrm) and sustainable healthcare practices. - . 86 - 99.
ummu ajirah abdul rauf, ‘ainul huda jamil, maryam jamilah asha’ari. (2025). risk management for uncertainty in healthcare society 5.0. - . 54 - 69.
ummu ajirah abdul rauf, mazzlida mat deli, mohd helmi ali, zafir khan mohd makhbul. (2025). opportunities, challenges and risks in tech-driven healthcare. - . 70 - 85.
mohd helmi ali, zafir khan mohd makhbul, ummu ajirah abdul rauf. (2025). healthcare reform on technology and innovation. - . 17 - 25.
ummu ajirah abdul rauf. (2025). memperkasa rakyat menyokong ekonomi. - bicara 'alfa' belanjawan 2026. .
ummu ajirah abdul rauf. (2025). demi: projek amal satukan komuniti dan bawa harapan baharu untuk pesakit dialisis. - sinarplus. .
ummu ajirah abdul rauf. (2023). pasca belanjawan 2024 intensif baharu. - nasional fm. .
ummu ajirah abdul rauf. (2025). memperkasa rakyat menyokong ekonomi. - bicara 'alfa' belanjawan 2026. .
ummu ajirah abdul rauf, mario p. brito. (2025). risk communication and financial performance in higher education: the mediating role of enterprise risk management. - the international conference on business and administrative sciences research (icbas). .
ummu ajirah abdul rauf. (2025). demi: projek amal satukan komuniti dan bawa harapan baharu untuk pesakit dialisis. - sinarplus. .
ummu ajirah abdul rauf. (2025). brain vs. bot: is genai a game-changer or a risk in higher education?. - the star. .
ummu ajirah abdul rauf, mohd hafizuddin syah bangaan abdullah, aisyah abdul rahman. (2025). love-hate with risk: a framework to drive financial success in higher education through knowledge management and enterprise risk management. - 9th international conference on entrepreneurship studies, business, economy, and management science. .
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| DEVELOPING A RISK-BASED MODEL TO ENHANCE ENGLISH PROFICIENCY AMONG UNIVERSITY STUDENTS IN MALAYSIA AND JORDAN | applied science private university (asu) | 44.2% (2025-04-01 sehingga 2027-03-31) |
| SMART GREEN SAFETY AND HEALTH PRACTICE: REDUCING FATALITIES IN E&E HGHV INDUSTRY | advanced materials (imram), tohoku university | 64.9% (2024-11-01 sehingga 2026-10-31) |
| CREATING A SUSTAINABLE FINANCIAL ENVIRONMENT THROUGH DIGITAL BANKING ENGAGEMENT FROM AN SME PRACTITIONER PERSPECTIVE: STUDIES IN INDONESIA AND MALAYSIA | universitas negeri surabaya | 66.8% (2025-06-19 sehingga 2026-06-18) |
| UTILIZATION OF ANDROID AND IOS-BASED OCB E-TEST FOR MAPPING OCB BEHAVIOR OF EMPLOYEES AND ITS IMPACT ON MSME PERFORMANCE IN INDONESIA AND MALAYSIA (BEFORE AND AFTER THE COVID-19 PANDEMIC) | universitas negeri padang | 13.2% (2025-12-31 sehingga 2026-12-31) |
PENGURUSAN :MANAGEMENT
Risk Management & Technology Management
Pengalaman / Experience : 4 tahun/years(s)