pensyarah universiti
pusat kajian perniagaan global & ekonomi digital (globde)
mnadiasalleh@ukm.edu.my
Kluster Kepakaran/ Cluster of Expertise :
Teknologi Digital dan Terkehadapan,
Biografi/ Biography :
Dr. Masrina Nadia Mohd Salleh is an accomplished lecturer and researcher with over 10 years of experience in FinTech, financial innovation, and related fields. Her research explores diverse areas, including AI and dialect recognition,digital inclusions, financial management skills, and blockchain applications. She is currently a Senior Lecturer at the Faculty of Economics and Management (GlobDe), National University of Malaysia (UKM).
Her publications demonstrate her active engagement in research. Her work has been published in Scopus-indexed journals such as the Forum for Linguistic Studies, Nanotechnology Perceptions, International Journal of Communication Networks and Information Security, International Journal of Business and Globalisation, International Journal of Mechanical Engineering, Journal for ReAttach Therapy and Developmental Diversities, and the International Journal of Advanced Science and Technology. She has also contributed to the 2023 3rd International Conference on Advance Computing and Innovative Technologies in Engineering, ICACITE 2023. Her publication in The Empirical Economics Letters is ranked by AEA, ABDC, and ERA.
In addition to her publications, she is actively involved in the academic community, serving as a reviewer for reputable publishers and journals including Bentham Science Publishers, Science Publishing Group (USA), Journal of Governance and Integrity, and Journal of Islamic Marketing. Strong expertise in delivering engaging lectures, conducting impactful research, and fostering collaborative partnerships to drive financial innovation and achieve Sustainable Development Goals.
masrina nadia mohd salleh. (2025). asean gbs ecosystems – collaborate to scale, compete to excel. - . .
masrina nadia mohd salleh. (2025). education reimagined: immersive learning in the age of ar/vr . - . .
masrina nadia mohd salleh. (2025). ukm terajui kajian meaningful connectivity, memahami pengalaman sebenar rakyat malaysia dalam capaian digital. - ukm berita - jaringan industri. .
masrina nadia mohd salleh. (2025). data analytics i: descriptive & inferential statistics. - . .
muhamad abrar bahaman, mohd yushairi mat yusoff, muhammad zakir abdullah, siti mastura baharudin, mohd norazmi nordin, amirul haqeem abd ghani, masrina nadia mohd salleh. (2025). theoretical framework of financial management skills among special needs blind students. - advances in nonlinear variational inequalities. 45 - 50.
shaliza alwi , masrina nadia mohd salleh, mohamad naqiuddin md mansor. (2025). ai and dialect recognition: challenges and opportunities in linguistic diversity. - forum for linguistic studies. 1052 - 1062.
muhammad syukri abdullah, vani tanggamani, azlina rahim, hamidah bani, mohd mas rizat abdul latif, masrina nadia mohd salleh. (2025). an analysis of financial literacy and financial well-being in relation to sustainable development goals (sdgs) among women entrepreneurs in the federal territory of putrajaya, malaysia. - international journal of accounting and economics studies. 327 - 335.
nurul izzatty ismail, juhari noor faezah, muhammad syukri abdullah, masrina nadia mohd salleh. (2025). international journal of advanced computer science and applications (ijacsa). - benefits and challenges of cloud computing system in malaysian public healthcare organizations. 122 - 128.
muhamad abrar bahaman, mohd yushairi mat yusoff, muhammad zakir abdullah, siti mastura baharudin, mohd norazmi nordin, amirul haqeem abd ghani, masrina nadia mohd salleh. (2025). theoretical framework of financial management skills among special needs blind students. - advances in nonlinear variational inequalities. 45 - 50.
masrina nadia mohd salleh, shaliza alwi, herwina rosnan, norwazli abdul wahab. (2025). exploring the impact of fintech on sustainable development in malaysia: an interpretative phenomenological analysis. - discover sustainability. 1 - 16.
masrina nadia mohd salleh. (2025). ukm terajui kajian meaningful connectivity, memahami pengalaman sebenar rakyat malaysia dalam capaian digital. - ukm berita - jaringan industri. .
masrina nadia mohd salleh, mohd fahmi ghazali . (2025). rm 1.6 billion lesap:krisis scam semakin ganas mengancam ekonomi digital negara. - dagangmnews. .
masrina nadia mohd. salleh. (2025). dorong transformasi digital untuk pendidikan dan ekonomi berkelanjutan, feb unj dan ukm kolaborasi dalam international community service. - magister manajemen lingkungan unj. .
mohd fahmi ghazali, masrina nadia mohd salleh. (2025). super apps menyatu asean melalui inovasi digital : ke arah keterangkuman dan kelestarian malaysia 2030. - dagangnews. .
masrina nadia mohd. salleh, zumalia norzailan. (2025). tarif as, bagaimana asean, malaysia mampu bertahan?. - utusan malaysia. .
mohd fahmi ghazali, masrina nadia mohd salleh. (2025). rm1.6 bilion lesap: krisis scam semakin ganas ancam ekonomi digital negara. - dagang news. .
mohd fahmi ghazali, masrina nadia mohd salleh. (2025). super apps menyatu asean melalui inovasi digital : ke arah keterangkuman dan kelestarian malaysia 2030. - dagangnews. .
masrina nadia mohd salleh, mohd fahmi ghazali . (2025). rm 1.6 billion lesap:krisis scam semakin ganas mengancam ekonomi digital negara. - dagangmnews. .
masrina nadia mohd. salleh, zumalia norzailan. (2025). tarif as, bagaimana asean, malaysia mampu bertahan?. - utusan malaysia. .
masrina nadia mohd. salleh. (2025). dorong transformasi digital untuk pendidikan dan ekonomi berkelanjutan, feb unj dan ukm kolaborasi dalam international community service. - magister manajemen lingkungan unj. .
SOCIOLOGY :SOCIAL SCIENCES
FINANCE, FINTECH, FINANCIAL INNOVATION, DIGITAL INCLUSIONS
Pengalaman / Experience : 8 tahun/years(s)