pensyarah universiti
pusat kajian perniagaan global & ekonomi digital (globde)
abuhanifah.ayob@ukm.edu.my
Kluster Kepakaran/ Cluster of Expertise :
Transformasi Sosial dan Ekonomi,
Biografi/ Biography :
Abu H Ayob ialah seorang profesor madya di Fakulti Ekonomi dan Pengurusan, Universiti Kebangsaan Malaysia. Beliau memperolehi Sarjana Muda Teknologi (ICT) daripada Universiti Teknologi PETRONAS, Sarjana Sains dalam Pengurusan daripada Toulouse Business School, dan PhD dalam Sains Pengurusan daripada Université Toulouse 1 Capitole, Perancis. Seterusnya, beliau menjadi ahli akademik pelawat di School of Management, Universiti Boston sebelum mengikuti program pasca doktoral di Copenhagen Business School dan Toulouse Business School. Minat penyelidikannya memberi tumpuan kepada pelbagai aspek keusahawanan termasuk pendidikan, pengantarabangsaan, dan impak sosial.
Abu H Ayob is an associate professor at Faculty of Economics and Management, National University of Malaysia. He earned his Bachelor Technology (ICT) from Universiti Teknologi PETRONAS, Master Science in Management from Toulouse Business School, and PhD in Management Science from Université Toulouse 1 Capitole, France. Upon completion, he went to School of Management, Boston University as a visiting academic before pursuing his postdoctoral at Copenhagen Business School and Toulouse Business School. His research interest focuses on various aspects of entrepreneurship including education, internationalization, and social impact.
ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli. (2025). the impact of initial formation pathway on customer engagement and repeat purchase. - journal of cultural analysis and social change . 4070 - 4082.
aishath lahath, nor asiah omar, siti ngayesah ab. hamid, taslima jannat, abu hanifah ayob, syed shah alam, muhamad azrin nazri. (2025). the influence of the big five personality traits on impulse buying and wasting of palm oil-based foods. - discover sustainability. 1 - 24.
rico saktiawan jang jaya, abu hanifah ayob, zafir khan mohamed makhbul, wan mohd hirwani wan hussain . (2025). modelling multilevel predictors of academic entrepreneurship: empirical evidence across asean countries . - jurnal pengurusan. 1 - 14.
rico saktiawan jang jaya, abu hanifah ayob, zafir khan mohamed makhbul, wan mohd hirwani wan hussain. (2025). multi-level predictors of academic e-entrepreneurship: a review and future directions. - journal of advanced research in business and management studies. 243 - 257.
xiaoyi su, abu hanifah ayob. (2025). artificial intelligence in project success: a systematic literature review. - information. 1 - 18.
abu h. ayob, hazrul izuan shahiri, hamizah abd hamid, wan kamal mujani. (2024). personality and motives for self-employment. - european journal of psychology open. 161 - 172.
hamizah abd hamid, robert j. pidduck, alexander newman, abu hanifah ayob, farhana sidek. (2023). intercultural resource arbitrageurs: a review and extension of the literature on transnational entrepreneurs. - journal of business research. 1-14.
abu h. ayob. (2021). entrepreneurship education, institutions and student entrepreneurship: a cross-country analysis. - compare: a journal of comparative and international education. 745-763.
muhamad azrin nazri, nor asiah omar, aini aman, abu hanifah ayob, nur ainna ramli. (2020). corporate social responsibility and business performance in takaful agencies: the moderating role of objective environment. - sustainability. 1-18.
abu h ayob, jonathan a morell. (2016). the historical path of evaluation as reflected in the content of evaluation and program planning. - evaluation of program planning. 20-27.
taslima jannat, nor asiah omar, zizah che senik, abu hanifah ayob, abdullah al mamun, md. shamshul arefin, sri rahayu hijrah hati. (2025). people perceptions and coping strategies during the covid-19 pandemic: a phenomenological-longitudinal study in bangladesh. - omega: journal of death and dying. 2260 - 2282.
hamizah abd hamid, abu hanifah ayob, farhana sidek, zizah che senik. (2024). capturing transnational entrepreneurial opportunities through dual identification: immigrant entrepreneurs and transnational activities. - entrepreneurship research journal. 255-281.
abu h ayob, hamizah abd hamid, farhana sidek. (2022). individual values and career choice: does cultural context condition the relationship?. - analyses of social issues and public policy. 560-581.
abu h. ayob, shifa mohd nor. (2022). individual religiosity and career choice: does cultural religiosity moderate the relationship?. - cross-cultural research. 323-344.
abu h. ayob. (2021). institutions and student entrepreneurship: the effects of economic conditions, culture and education. - educational studies. 661-679.
xiaoyi su, abu hanifah ayob. (2025). artificial intelligence in project success: a systematic literature review. - information. 1 - 18.
rico saktiawan jang jaya, abu hanifah ayob, zafir khan mohamed makhbul, wan mohd hirwani wan hussain . (2025). modelling multilevel predictors of academic entrepreneurship: empirical evidence across asean countries . - jurnal pengurusan. 1 - 14.
nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman. (2025). navigating workplace morality: unveiling trends in counterproductive work behavior. - jurnal ilmiah peuradeun - the indonesian journal of the social sciences. 379 - 408.
ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli. (2025). exploring customer engagement in social commerce: a literature review of frameworks, pathways, and emerging trends. - engineering, technology & applied science research. 20601 - 20608.
taslima jannat, nor asiah omar, zizah che senik, abu hanifah ayob, abdullah al mamun, md. shamshul arefin, sri rahayu hijrah hati. (2025). people perceptions and coping strategies during the covid-19 pandemic: a phenomenological-longitudinal study in bangladesh. - omega: journal of death and dying. 2260 - 2282.
zafir mohd makhbul, mohd helmi ali & mazzlida mat deli. (2024). electronic human resource management (e-hrm) in smart society 5.0. - . 25 - 35.
nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman. (2024). emotional state linking counterproductive work behaviour in achieving sdg 16. - . 83-91.
nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman. (2023). keagamaan sebagai mekanisme mengekalkan kesejahteraan diri. - . 63-79.
farhana sidek, rosmah mat isa, abu hanifah ayob. (2022). spirituality and entrepreneurship: a muslim viewpoint.. - . 247-259.
zafir mohd makhbul, nor liza abdullah, fazilah mohamad hasun. (2020). mendepani stres pasca covid-19. - . 33-46.
nor liza abdullah, mohd hasimi yaacob, wye chung khain, shifa mohd nor, abu hanifah ayob, hazrul izuan shahiri. (2023). program mutiara fep: pembangunan holistik pelajar menerusi keterlibatan dan 52 penilaian berterusan. - kongres dan pertandingan inovasi dalam pengajaran dan pembelajaran (knovasi) 2023 - inovasi idea dalam pendidikan tanpa sempadan. 52-54.
nor liza abdullah, mohd hasimi yaacob, wye chung khain, shifa mohd nor, abu hanifah ayob, hazrul izuan shahiri. (2023). program mutiara fep pembangunan holistik pelajar menerusi keterlibatan dan penilaian berterusan. - kongres dan pertandingan inovasi dalam pengajaran dan pembelajaran (knovasi) 2023. 52-54.
nor liza abdullah, mohd hasimi yaacob, wye chung khain, shifa mohd nor, abu hanifah ayob, hazrul izuan shahiri. (2023). program mutiara fep pembangunan holistik pelajar menerusi keterlibatan dan penilaian berterusan. - kongres dan pertandingan inovasi dalam pengajaran dan pembelajaran (knovasi) 2023. 52-54.
abu hanifah bin ayob;wan mohd hirwani bin wan hussain;hamizah binti abd hamid. (2023). kajian kelestarian perusahaan sosial di malaysia: perspektif pasca pandemik covid-19. - . .
zafir khan mohamed makhbul, abu hanifah ayob & janette m @ nur atiqah abdullah. (2023). pembentukan model asas prestasi keselamatan pekerja dalam organisasi. - . 1-22.
abu h. ayob. (2024). . - let's go, hebei! langfang. .
huang yiran, hamizah abd hamid, abu hanifah ayob, nur sa’adah muhamad. (2024). trends and models of coping strategies for successful entrepreneurs in the face of adversities: a bibliometric literature review. - the academy of international business 2024 asia pacific regional conference. .
huang yiran , hamizah abd hamid, abu hanifah ayob , nur sa’adah muhamad . (2024). trends and models of coping strategies for successful entrepreneurs in the face of adversities: a bibliometric literature review . - 2024 aib asia pacific regional conference proceedings. 610 - 620.
zafir khan bin mohamed makhbul;abu hanifah bin ayob. (2024). exploring effects of multiple work events, emotions, and religiosity on employees’ counterproductive work behaviour. - . .
zafir khan bin mohamed makhbul;janette m @ nur atiqah abdullah;abu hanifah bin ayob. (2024). pembentukan model asas prestasi keselamatan pekerja dalam organisasi berdaya saing. - . .
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| DEVELOPING A MODEL OF WITHIN-REGION TRANSNATIONAL ENTREPRENEURSHIP: TAIWANESE TRANSNATIONAL ENTREPRENEURS IN MALAYSIA | y.s.p industries (m) sdn. bhd. | 83.1% (2023-12-01 sehingga 2026-05-30) |
| MARKETING QUEST: LEVERAGING AN INTERACTIVE GAMEBOARD FOR EXPERIENTIAL LEARNING IN UNDERGRADUATE MARKETING FUNDAMENTALS | infusion information technology sdn bhd | 49.4% (2025-01-01 sehingga 2026-12-31) |
BUSINESS[INCL. ACCOUNTING,FINANCE & MARKETING] :SOCIAL SCIENCES
Pengalaman / Experience : 11 tahun/years(s)