prof. madya dr. abu hanifah bin ayob

pensyarah universiti

pusat pengajian pengurusan perniagaan dan keusahawanan

 abuhanifah.ayob@ukm.edu.my



   Kluster Kepakaran/ Cluster of Expertise :
  • Transformasi Sosial dan Ekonomi,



  •    Biografi/ Biography :

  • PENSYARAH UNIVERSITI

  • gao xianghong, abu h. ayob.  (2026).  the paradox of digital transformation: how increasing data center energy consumption for digital logistics affects net-zero goals.  - journal of tourism hospitality and environment management (jthem).  247 - 262. 

     

    yani xie, abu hanifah ayob, hanjie zheng.  (2026).  digital economy development, green technology innovation, and corporate labor investment efficiency enhancement: dynamic mechanisms and heterogeneity.  - finance research letters.  1 - 8. 

     

    abu h. ayob, abdul hafizh mohd azam, wan kamal mujani.  (2026).  well-being of self-employed individuals across skill levels: empirical evidence from the world values survey.  - sociológia.  107 - 135. 

     

    zara kiran, zafir khan mohamed makhbul, abu hanifah bin ayob.  (2026).  understanding behavioural intention (bi) toward electronic human resource management (e-hrm) adoption in public sector higher education institutions (heis): a unified theory of acceptance and use of technology (utaut)-based mediation model.  - msw management -multidisciplinary, scientific work and management journal.  289 - 304. 

     

    aishath lahath, nor asiah omar, siti ngayesah ab. hamid, taslima jannat, abu hanifah ayob, syed shah alam, muhamad azrin nazri.  (2025).  the influence of the big five personality traits on impulse buying and wasting of palm oil-based foods.  - discover sustainability.  1 - 24. 

     

    yani xie, abu hanifah ayob, hanjie zheng.  (2026).  digital economy development, green technology innovation, and corporate labor investment efficiency enhancement: dynamic mechanisms and heterogeneity.  - finance research letters.  1 - 8. 

     

    abu h. ayob, hazrul izuan shahiri, hamizah abd hamid, wan kamal mujani.  (2024).  personality and motives for self-employment.  - european journal of psychology open.  161 - 172. 

     

    hamizah abd hamid, robert j. pidduck, alexander newman, abu hanifah ayob, farhana sidek.  (2023).  intercultural resource arbitrageurs: a review and extension of the literature on transnational entrepreneurs.  - journal of business research.  1-14. 

     

    abu h. ayob.  (2021).  entrepreneurship education, institutions and student entrepreneurship: a cross-country analysis.  - compare: a journal of comparative and international education.  745-763. 

     

    muhamad azrin nazri, nor asiah omar, aini aman, abu hanifah ayob, nur ainna ramli.  (2020).  corporate social responsibility and business performance in takaful agencies: the moderating role of objective environment.  - sustainability.  1-18. 

     

    abu h. ayob, abdul hafizh mohd azam, wan kamal mujani.  (2026).  well-being of self-employed individuals across skill levels: empirical evidence from the world values survey.  - sociológia.  107 - 135. 

     

    taslima jannat, nor asiah omar, zizah che senik, abu hanifah ayob, abdullah al mamun, md. shamshul arefin, sri rahayu hijrah hati.  (2025).  people perceptions and coping strategies during the covid-19 pandemic: a phenomenological-longitudinal study in bangladesh.  - omega: journal of death and dying.  2260 - 2282. 

     

    hamizah abd hamid, abu hanifah ayob, farhana sidek, zizah che senik.  (2024).  capturing transnational entrepreneurial opportunities through dual identification: immigrant entrepreneurs and transnational activities.  - entrepreneurship research journal.  255-281. 

     

    abu h. ayob, shifa mohd nor.  (2022).  individual religiosity and career choice: does cultural religiosity moderate the relationship?.  - cross-cultural research.  323-344. 

     

    abu h ayob, hamizah abd hamid, farhana sidek.  (2022).  individual values and career choice: does cultural context condition the relationship?.  - analyses of social issues and public policy.  560-581. 

     

    abu h. ayob, abdul hafizh mohd azam, wan kamal mujani.  (2026).  well-being of self-employed individuals across skill levels: empirical evidence from the world values survey.  - sociológia.  107 - 135. 

     

    zara kiran, zafir khan mohamed makhbul, abu hanifah bin ayob.  (2026).  understanding behavioural intention (bi) toward electronic human resource management (e-hrm) adoption in public sector higher education institutions (heis): a unified theory of acceptance and use of technology (utaut)-based mediation model.  - msw management -multidisciplinary, scientific work and management journal.  289 - 304. 

     

    yani xie, abu hanifah ayob, hanjie zheng.  (2026).  digital economy development, green technology innovation, and corporate labor investment efficiency enhancement: dynamic mechanisms and heterogeneity.  - finance research letters.  1 - 8. 

     

    rico saktiawan jang jaya, abu hanifah ayob, zafir khan mohamed makhbul, wan mohd hirwani wan hussain .  (2025).  modelling multilevel predictors of academic entrepreneurship: empirical evidence across asean countries .  - jurnal pengurusan.  1 - 14. 

     

    ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli.  (2025).  the impact of initial formation pathway on customer engagement and repeat purchase.  - journal of cultural analysis and social change .  4070 - 4082. 

     

    nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman.  (2024).  emotional state linking counterproductive work behaviour in achieving sdg 16.  - 83-91. 

     

    zafir mohd makhbul, mohd helmi ali & mazzlida mat deli.  (2024).  electronic human resource management (e-hrm) in smart society 5.0.  - 25 - 35. 

     

    nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman.  (2023).  keagamaan sebagai mekanisme mengekalkan kesejahteraan diri.  - 63-79. 

     

    farhana sidek, rosmah mat isa, abu hanifah ayob.  (2022).  spirituality and entrepreneurship: a muslim viewpoint..  - 247-259. 

     

    zafir mohd makhbul, nor liza abdullah, fazilah mohamad hasun.  (2020).  mendepani stres pasca covid-19.  - 33-46. 

     

    abu hanifah bin ayob;wan mohd hirwani bin wan hussain;hamizah binti abd hamid.  (2023).  kajian kelestarian perusahaan sosial di malaysia: perspektif pasca pandemik covid-19.  -

     

    nor liza abdullah, mohd hasimi yaacob, wye chung khain, shifa mohd nor, abu hanifah ayob, hazrul izuan shahiri.  (2023).  program mutiara fep: pembangunan holistik pelajar menerusi keterlibatan dan 52 penilaian berterusan.  - kongres dan pertandingan inovasi dalam pengajaran dan pembelajaran (knovasi) 2023 - inovasi idea dalam pendidikan tanpa sempadan.  52-54. 

     

    nor liza abdullah, mohd hasimi yaacob, wye chung khain, shifa mohd nor, abu hanifah ayob, hazrul izuan shahiri.  (2023).  program mutiara fep pembangunan holistik pelajar menerusi keterlibatan dan penilaian berterusan.  - kongres dan pertandingan inovasi dalam pengajaran dan pembelajaran (knovasi) 2023.  52-54. 

     

    nor liza abdullah, mohd hasimi yaacob, wye chung khain, shifa mohd nor, abu hanifah ayob, hazrul izuan shahiri.  (2023).  program mutiara fep pembangunan holistik pelajar menerusi keterlibatan dan penilaian berterusan.  - kongres dan pertandingan inovasi dalam pengajaran dan pembelajaran (knovasi) 2023.  52-54. 

     

    zafir khan mohamed makhbul, abu hanifah ayob & janette m @ nur atiqah abdullah.  (2023).  pembentukan model asas prestasi keselamatan pekerja dalam organisasi.  - 1-22. 

     

    abu h. ayob.  (2024).  .  - let's go, hebei! langfang. 

     

    huang yiran , hamizah abd hamid, abu hanifah ayob , nur sa’adah muhamad .  (2024).  trends and models of coping strategies for successful entrepreneurs in the face of adversities: a bibliometric literature review .  - 2024 aib asia pacific regional conference proceedings.  610 - 620. 

     

    zafir khan bin mohamed makhbul;abu hanifah bin ayob.  (2024).  exploring effects of multiple work events, emotions, and religiosity on employees’ counterproductive work behaviour.  -

     

    zafir khan bin mohamed makhbul;janette m @ nur atiqah abdullah;abu hanifah bin ayob.  (2024).  pembentukan model asas prestasi keselamatan pekerja dalam organisasi berdaya saing.  -

     

    huang yiran, hamizah abd hamid, abu hanifah ayob, nur sa’adah muhamad.  (2024).  trends and models of coping strategies for successful entrepreneurs in the face of adversities: a bibliometric literature review.  - the academy of international business 2024 asia pacific regional conference. 

     

    BUSINESS[INCL. ACCOUNTING,FINANCE & MARKETING] :SOCIAL SCIENCES

    Pengalaman / Experience : 11 tahun/years(s)