prof. madya dr. abu hanifah bin ayob

pensyarah universiti

pusat pengajian pengurusan perniagaan dan keusahawanan

 abuhanifah.ayob@ukm.edu.my



   Kluster Kepakaran/ Cluster of Expertise :
  • Transformasi Sosial dan Ekonomi,



  •    Biografi/ Biography :

  • PENSYARAH UNIVERSITI

  • yani xie, abu hanifah ayob, hanjie zheng.  (2026).  digital economy development, green technology innovation, and corporate labor investment efficiency enhancement: dynamic mechanisms and heterogeneity.  - finance research letters.  1 - 8. 

     

    xiaoyi su, abu hanifah ayob.  (2025).  artificial intelligence in project success: a systematic literature review.  - information.  1 - 18. 

     

    nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman.  (2025).  navigating workplace morality: unveiling trends in counterproductive work behavior.  - jurnal ilmiah peuradeun - the indonesian journal of the social sciences.  379 - 408. 

     

    caiqi jiao, abu hanifah ayob.  (2025).  national culture and digitalization: a moderating effect of trust.  - gatr-global journal of business and social science review.  1 - 11. 

     

    ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli.  (2025).  exploring customer engagement in social commerce: a literature review of frameworks, pathways, and emerging trends.  - engineering, technology & applied science research.  20601 - 20608. 

     

    yani xie, abu hanifah ayob, hanjie zheng.  (2026).  digital economy development, green technology innovation, and corporate labor investment efficiency enhancement: dynamic mechanisms and heterogeneity.  - finance research letters.  1 - 8. 

     

    abu h. ayob, hazrul izuan shahiri, hamizah abd hamid, wan kamal mujani.  (2024).  personality and motives for self-employment.  - european journal of psychology open.  161 - 172. 

     

    hamizah abd hamid, robert j. pidduck, alexander newman, abu hanifah ayob, farhana sidek.  (2023).  intercultural resource arbitrageurs: a review and extension of the literature on transnational entrepreneurs.  - journal of business research.  1-14. 

     

    abu h. ayob.  (2021).  entrepreneurship education, institutions and student entrepreneurship: a cross-country analysis.  - compare: a journal of comparative and international education.  745-763. 

     

    muhamad azrin nazri, nor asiah omar, aini aman, abu hanifah ayob, nur ainna ramli.  (2020).  corporate social responsibility and business performance in takaful agencies: the moderating role of objective environment.  - sustainability.  1-18. 

     

    taslima jannat, nor asiah omar, zizah che senik, abu hanifah ayob, abdullah al mamun, md. shamshul arefin, sri rahayu hijrah hati.  (2025).  people perceptions and coping strategies during the covid-19 pandemic: a phenomenological-longitudinal study in bangladesh.  - omega: journal of death and dying.  2260 - 2282. 

     

    hamizah abd hamid, abu hanifah ayob, farhana sidek, zizah che senik.  (2024).  capturing transnational entrepreneurial opportunities through dual identification: immigrant entrepreneurs and transnational activities.  - entrepreneurship research journal.  255-281. 

     

    abu h. ayob, shifa mohd nor.  (2022).  individual religiosity and career choice: does cultural religiosity moderate the relationship?.  - cross-cultural research.  323-344. 

     

    abu h ayob, hamizah abd hamid, farhana sidek.  (2022).  individual values and career choice: does cultural context condition the relationship?.  - analyses of social issues and public policy.  560-581. 

     

    abu h. ayob.  (2021).  institutions and student entrepreneurship: the effects of economic conditions, culture and education.  - educational studies.  661-679. 

     

    yani xie, abu hanifah ayob, hanjie zheng.  (2026).  digital economy development, green technology innovation, and corporate labor investment efficiency enhancement: dynamic mechanisms and heterogeneity.  - finance research letters.  1 - 8. 

     

    ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli.  (2025).  exploring customer engagement in social commerce: a literature review of frameworks, pathways, and emerging trends.  - engineering, technology & applied science research.  20601 - 20608. 

     

    xiaoyi su, abu hanifah ayob.  (2025).  artificial intelligence in project success: a systematic literature review.  - information.  1 - 18. 

     

    nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman.  (2025).  navigating workplace morality: unveiling trends in counterproductive work behavior.  - jurnal ilmiah peuradeun - the indonesian journal of the social sciences.  379 - 408. 

     

    taslima jannat, nor asiah omar, zizah che senik, abu hanifah ayob, abdullah al mamun, md. shamshul arefin, sri rahayu hijrah hati.  (2025).  people perceptions and coping strategies during the covid-19 pandemic: a phenomenological-longitudinal study in bangladesh.  - omega: journal of death and dying.  2260 - 2282. 

     

    nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman.  (2024).  emotional state linking counterproductive work behaviour in achieving sdg 16.  - 83-91. 

     

    zafir mohd makhbul, mohd helmi ali & mazzlida mat deli.  (2024).  electronic human resource management (e-hrm) in smart society 5.0.  - 25 - 35. 

     

    nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman.  (2023).  keagamaan sebagai mekanisme mengekalkan kesejahteraan diri.  - 63-79. 

     

    farhana sidek, rosmah mat isa, abu hanifah ayob.  (2022).  spirituality and entrepreneurship: a muslim viewpoint..  - 247-259. 

     

    zafir mohd makhbul, nor liza abdullah, fazilah mohamad hasun.  (2020).  mendepani stres pasca covid-19.  - 33-46. 

     

    nor liza abdullah, mohd hasimi yaacob, wye chung khain, shifa mohd nor, abu hanifah ayob, hazrul izuan shahiri.  (2023).  program mutiara fep: pembangunan holistik pelajar menerusi keterlibatan dan 52 penilaian berterusan.  - kongres dan pertandingan inovasi dalam pengajaran dan pembelajaran (knovasi) 2023 - inovasi idea dalam pendidikan tanpa sempadan.  52-54. 

     

    zafir khan mohamed makhbul, abu hanifah ayob & janette m @ nur atiqah abdullah.  (2023).  pembentukan model asas prestasi keselamatan pekerja dalam organisasi.  - 1-22. 

     

    nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman.  (2023).  keagamaan sebagai mekanisme mengekalkan kesejahteraan diri.  - 63-79. 

     

    nor liza abdullah, mohd hasimi yaacob, wye chung khain, shifa mohd nor, abu hanifah ayob, hazrul izuan shahiri.  (2023).  program mutiara fep pembangunan holistik pelajar menerusi keterlibatan dan penilaian berterusan.  - kongres dan pertandingan inovasi dalam pengajaran dan pembelajaran (knovasi) 2023.  52-54. 

     

    nor liza abdullah, mohd hasimi yaacob, wye chung khain, shifa mohd nor, abu hanifah ayob, hazrul izuan shahiri.  (2023).  program mutiara fep pembangunan holistik pelajar menerusi keterlibatan dan penilaian berterusan.  - kongres dan pertandingan inovasi dalam pengajaran dan pembelajaran (knovasi) 2023.  52-54. 

     

    huang yiran, hamizah abd hamid, abu hanifah ayob, nur sa’adah muhamad.  (2024).  trends and models of coping strategies for successful entrepreneurs in the face of adversities: a bibliometric literature review.  - the academy of international business 2024 asia pacific regional conference. 

     

    huang yiran , hamizah abd hamid, abu hanifah ayob , nur sa’adah muhamad .  (2024).  trends and models of coping strategies for successful entrepreneurs in the face of adversities: a bibliometric literature review .  - 2024 aib asia pacific regional conference proceedings.  610 - 620. 

     

    zafir khan bin mohamed makhbul;abu hanifah bin ayob.  (2024).  exploring effects of multiple work events, emotions, and religiosity on employees’ counterproductive work behaviour.  -

     

    zafir khan bin mohamed makhbul;janette m @ nur atiqah abdullah;abu hanifah bin ayob.  (2024).  pembentukan model asas prestasi keselamatan pekerja dalam organisasi berdaya saing.  -

     

    abu h. ayob.  (2024).  .  - let's go, hebei! langfang. 

     

    BUSINESS[INCL. ACCOUNTING,FINANCE & MARKETING] :SOCIAL SCIENCES

    Pengalaman / Experience : 11 tahun/years(s)