prof. madya dr. abu hanifah bin ayob

pensyarah universiti

pusat pengajian pengurusan perniagaan dan keusahawanan

 abuhanifah.ayob@ukm.edu.my



   Kluster Kepakaran/ Cluster of Expertise :
  • Transformasi Sosial dan Ekonomi,



  •    Biografi/ Biography :

  • PENSYARAH UNIVERSITI

  • yani xie, abu hanifah ayob, hanjie zheng.  (2026).  digital economy development, green technology innovation, and corporate labor investment efficiency enhancement: dynamic mechanisms and heterogeneity.  - finance research letters.  1 - 8. 

     

    caiqi jiao, abu hanifah ayob.  (2025).  national culture and digitalization: a moderating effect of trust.  - gatr-global journal of business and social science review.  1 - 11. 

     

    ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli.  (2025).  exploring customer engagement in social commerce: a literature review of frameworks, pathways, and emerging trends.  - engineering, technology & applied science research.  20601 - 20608. 

     

    rico saktiawan jang jaya, abu hanifah ayob, zafir khan mohamed makhbul, wan mohd hirwani wan hussain .  (2025).  modelling multilevel predictors of academic entrepreneurship: empirical evidence across asean countries .  - jurnal pengurusan.  1 - 14. 

     

    ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli.  (2025).  the impact of initial formation pathway on customer engagement and repeat purchase.  - journal of cultural analysis and social change .  4070 - 4082. 

     

    yani xie, abu hanifah ayob, hanjie zheng.  (2026).  digital economy development, green technology innovation, and corporate labor investment efficiency enhancement: dynamic mechanisms and heterogeneity.  - finance research letters.  1 - 8. 

     

    abu h. ayob, hazrul izuan shahiri, hamizah abd hamid, wan kamal mujani.  (2024).  personality and motives for self-employment.  - european journal of psychology open.  161 - 172. 

     

    hamizah abd hamid, robert j. pidduck, alexander newman, abu hanifah ayob, farhana sidek.  (2023).  intercultural resource arbitrageurs: a review and extension of the literature on transnational entrepreneurs.  - journal of business research.  1-14. 

     

    abu h. ayob.  (2021).  entrepreneurship education, institutions and student entrepreneurship: a cross-country analysis.  - compare: a journal of comparative and international education.  745-763. 

     

    muhamad azrin nazri, nor asiah omar, aini aman, abu hanifah ayob, nur ainna ramli.  (2020).  corporate social responsibility and business performance in takaful agencies: the moderating role of objective environment.  - sustainability.  1-18. 

     

    taslima jannat, nor asiah omar, zizah che senik, abu hanifah ayob, abdullah al mamun, md. shamshul arefin, sri rahayu hijrah hati.  (2025).  people perceptions and coping strategies during the covid-19 pandemic: a phenomenological-longitudinal study in bangladesh.  - omega: journal of death and dying.  2260 - 2282. 

     

    hamizah abd hamid, abu hanifah ayob, farhana sidek, zizah che senik.  (2024).  capturing transnational entrepreneurial opportunities through dual identification: immigrant entrepreneurs and transnational activities.  - entrepreneurship research journal.  255-281. 

     

    abu h ayob, hamizah abd hamid, farhana sidek.  (2022).  individual values and career choice: does cultural context condition the relationship?.  - analyses of social issues and public policy.  560-581. 

     

    abu h. ayob, shifa mohd nor.  (2022).  individual religiosity and career choice: does cultural religiosity moderate the relationship?.  - cross-cultural research.  323-344. 

     

    abu h. ayob.  (2021).  institutions and student entrepreneurship: the effects of economic conditions, culture and education.  - educational studies.  661-679. 

     

    yani xie, abu hanifah ayob, hanjie zheng.  (2026).  digital economy development, green technology innovation, and corporate labor investment efficiency enhancement: dynamic mechanisms and heterogeneity.  - finance research letters.  1 - 8. 

     

    ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli.  (2025).  the impact of initial formation pathway on customer engagement and repeat purchase.  - journal of cultural analysis and social change .  4070 - 4082. 

     

    aishath lahath, nor asiah omar, siti ngayesah ab. hamid, taslima jannat, abu hanifah ayob, syed shah alam, muhamad azrin nazri.  (2025).  the influence of the big five personality traits on impulse buying and wasting of palm oil-based foods.  - discover sustainability.  1 - 24. 

     

    taslima jannat, nor asiah omar, zizah che senik, abu hanifah ayob, abdullah al mamun, md. shamshul arefin, sri rahayu hijrah hati.  (2025).  people perceptions and coping strategies during the covid-19 pandemic: a phenomenological-longitudinal study in bangladesh.  - omega: journal of death and dying.  2260 - 2282. 

     

    xiaoyi su, abu hanifah ayob.  (2025).  artificial intelligence in project success: a systematic literature review.  - information.  1 - 18. 

     

    zafir mohd makhbul, mohd helmi ali & mazzlida mat deli.  (2024).  electronic human resource management (e-hrm) in smart society 5.0.  - 25 - 35. 

     

    nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman.  (2024).  emotional state linking counterproductive work behaviour in achieving sdg 16.  - 83-91. 

     

    nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman.  (2023).  keagamaan sebagai mekanisme mengekalkan kesejahteraan diri.  - 63-79. 

     

    farhana sidek, rosmah mat isa, abu hanifah ayob.  (2022).  spirituality and entrepreneurship: a muslim viewpoint..  - 247-259. 

     

    zafir mohd makhbul, nor liza abdullah, fazilah mohamad hasun.  (2020).  mendepani stres pasca covid-19.  - 33-46. 

     

    zafir khan mohamed makhbul, abu hanifah ayob & janette m @ nur atiqah abdullah.  (2023).  pembentukan model asas prestasi keselamatan pekerja dalam organisasi.  - 1-22. 

     

    nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman.  (2023).  keagamaan sebagai mekanisme mengekalkan kesejahteraan diri.  - 63-79. 

     

    nor liza abdullah, mohd hasimi yaacob, wye chung khain, shifa mohd nor, abu hanifah ayob, hazrul izuan shahiri.  (2023).  program mutiara fep: pembangunan holistik pelajar menerusi keterlibatan dan 52 penilaian berterusan.  - kongres dan pertandingan inovasi dalam pengajaran dan pembelajaran (knovasi) 2023 - inovasi idea dalam pendidikan tanpa sempadan.  52-54. 

     

    nor liza abdullah, mohd hasimi yaacob, wye chung khain, shifa mohd nor, abu hanifah ayob, hazrul izuan shahiri.  (2023).  program mutiara fep pembangunan holistik pelajar menerusi keterlibatan dan penilaian berterusan.  - kongres dan pertandingan inovasi dalam pengajaran dan pembelajaran (knovasi) 2023.  52-54. 

     

    nor liza abdullah, mohd hasimi yaacob, wye chung khain, shifa mohd nor, abu hanifah ayob, hazrul izuan shahiri.  (2023).  program mutiara fep pembangunan holistik pelajar menerusi keterlibatan dan penilaian berterusan.  - kongres dan pertandingan inovasi dalam pengajaran dan pembelajaran (knovasi) 2023.  52-54. 

     

    abu h. ayob.  (2024).  .  - let's go, hebei! langfang. 

     

    huang yiran, hamizah abd hamid, abu hanifah ayob, nur sa’adah muhamad.  (2024).  trends and models of coping strategies for successful entrepreneurs in the face of adversities: a bibliometric literature review.  - the academy of international business 2024 asia pacific regional conference. 

     

    zafir khan bin mohamed makhbul;abu hanifah bin ayob.  (2024).  exploring effects of multiple work events, emotions, and religiosity on employees’ counterproductive work behaviour.  -

     

    zafir khan bin mohamed makhbul;janette m @ nur atiqah abdullah;abu hanifah bin ayob.  (2024).  pembentukan model asas prestasi keselamatan pekerja dalam organisasi berdaya saing.  -

     

    huang yiran , hamizah abd hamid, abu hanifah ayob , nur sa’adah muhamad .  (2024).  trends and models of coping strategies for successful entrepreneurs in the face of adversities: a bibliometric literature review .  - 2024 aib asia pacific regional conference proceedings.  610 - 620. 

     

    BUSINESS[INCL. ACCOUNTING,FINANCE & MARKETING] :SOCIAL SCIENCES

    Pengalaman / Experience : 11 tahun/years(s)