pensyarah universiti
pusat pengajian pengurusan perniagaan dan keusahawanan
abuhanifah.ayob@ukm.edu.my
Transformasi Sosial dan Ekonomi,
PENSYARAH UNIVERSITI
yani xie, abu hanifah ayob, hanjie zheng. (2026). digital economy development, green technology innovation, and corporate labor investment efficiency enhancement: dynamic mechanisms and heterogeneity. - finance research letters. 1 - 8.
xiaoyi su, abu hanifah ayob. (2025). artificial intelligence in project success: a systematic literature review. - information. 1 - 18.
nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman. (2025). navigating workplace morality: unveiling trends in counterproductive work behavior. - jurnal ilmiah peuradeun - the indonesian journal of the social sciences. 379 - 408.
caiqi jiao, abu hanifah ayob. (2025). national culture and digitalization: a moderating effect of trust. - gatr-global journal of business and social science review. 1 - 11.
ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli. (2025). exploring customer engagement in social commerce: a literature review of frameworks, pathways, and emerging trends. - engineering, technology & applied science research. 20601 - 20608.
yani xie, abu hanifah ayob, hanjie zheng. (2026). digital economy development, green technology innovation, and corporate labor investment efficiency enhancement: dynamic mechanisms and heterogeneity. - finance research letters. 1 - 8.
abu h. ayob, hazrul izuan shahiri, hamizah abd hamid, wan kamal mujani. (2024). personality and motives for self-employment. - european journal of psychology open. 161 - 172.
hamizah abd hamid, robert j. pidduck, alexander newman, abu hanifah ayob, farhana sidek. (2023). intercultural resource arbitrageurs: a review and extension of the literature on transnational entrepreneurs. - journal of business research. 1-14.
abu h. ayob. (2021). entrepreneurship education, institutions and student entrepreneurship: a cross-country analysis. - compare: a journal of comparative and international education. 745-763.
muhamad azrin nazri, nor asiah omar, aini aman, abu hanifah ayob, nur ainna ramli. (2020). corporate social responsibility and business performance in takaful agencies: the moderating role of objective environment. - sustainability. 1-18.
taslima jannat, nor asiah omar, zizah che senik, abu hanifah ayob, abdullah al mamun, md. shamshul arefin, sri rahayu hijrah hati. (2025). people perceptions and coping strategies during the covid-19 pandemic: a phenomenological-longitudinal study in bangladesh. - omega: journal of death and dying. 2260 - 2282.
hamizah abd hamid, abu hanifah ayob, farhana sidek, zizah che senik. (2024). capturing transnational entrepreneurial opportunities through dual identification: immigrant entrepreneurs and transnational activities. - entrepreneurship research journal. 255-281.
abu h. ayob, shifa mohd nor. (2022). individual religiosity and career choice: does cultural religiosity moderate the relationship?. - cross-cultural research. 323-344.
abu h ayob, hamizah abd hamid, farhana sidek. (2022). individual values and career choice: does cultural context condition the relationship?. - analyses of social issues and public policy. 560-581.
abu h. ayob. (2021). institutions and student entrepreneurship: the effects of economic conditions, culture and education. - educational studies. 661-679.
yani xie, abu hanifah ayob, hanjie zheng. (2026). digital economy development, green technology innovation, and corporate labor investment efficiency enhancement: dynamic mechanisms and heterogeneity. - finance research letters. 1 - 8.
ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli. (2025). exploring customer engagement in social commerce: a literature review of frameworks, pathways, and emerging trends. - engineering, technology & applied science research. 20601 - 20608.
xiaoyi su, abu hanifah ayob. (2025). artificial intelligence in project success: a systematic literature review. - information. 1 - 18.
nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman. (2025). navigating workplace morality: unveiling trends in counterproductive work behavior. - jurnal ilmiah peuradeun - the indonesian journal of the social sciences. 379 - 408.
taslima jannat, nor asiah omar, zizah che senik, abu hanifah ayob, abdullah al mamun, md. shamshul arefin, sri rahayu hijrah hati. (2025). people perceptions and coping strategies during the covid-19 pandemic: a phenomenological-longitudinal study in bangladesh. - omega: journal of death and dying. 2260 - 2282.
nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman. (2024). emotional state linking counterproductive work behaviour in achieving sdg 16. - . 83-91.
zafir mohd makhbul, mohd helmi ali & mazzlida mat deli. (2024). electronic human resource management (e-hrm) in smart society 5.0. - . 25 - 35.
nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman. (2023). keagamaan sebagai mekanisme mengekalkan kesejahteraan diri. - . 63-79.
farhana sidek, rosmah mat isa, abu hanifah ayob. (2022). spirituality and entrepreneurship: a muslim viewpoint.. - . 247-259.
zafir mohd makhbul, nor liza abdullah, fazilah mohamad hasun. (2020). mendepani stres pasca covid-19. - . 33-46.
nor liza abdullah, mohd hasimi yaacob, wye chung khain, shifa mohd nor, abu hanifah ayob, hazrul izuan shahiri. (2023). program mutiara fep: pembangunan holistik pelajar menerusi keterlibatan dan 52 penilaian berterusan. - kongres dan pertandingan inovasi dalam pengajaran dan pembelajaran (knovasi) 2023 - inovasi idea dalam pendidikan tanpa sempadan. 52-54.
zafir khan mohamed makhbul, abu hanifah ayob & janette m @ nur atiqah abdullah. (2023). pembentukan model asas prestasi keselamatan pekerja dalam organisasi. - . 1-22.
nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman. (2023). keagamaan sebagai mekanisme mengekalkan kesejahteraan diri. - . 63-79.
nor liza abdullah, mohd hasimi yaacob, wye chung khain, shifa mohd nor, abu hanifah ayob, hazrul izuan shahiri. (2023). program mutiara fep pembangunan holistik pelajar menerusi keterlibatan dan penilaian berterusan. - kongres dan pertandingan inovasi dalam pengajaran dan pembelajaran (knovasi) 2023. 52-54.
nor liza abdullah, mohd hasimi yaacob, wye chung khain, shifa mohd nor, abu hanifah ayob, hazrul izuan shahiri. (2023). program mutiara fep pembangunan holistik pelajar menerusi keterlibatan dan penilaian berterusan. - kongres dan pertandingan inovasi dalam pengajaran dan pembelajaran (knovasi) 2023. 52-54.
huang yiran, hamizah abd hamid, abu hanifah ayob, nur sa’adah muhamad. (2024). trends and models of coping strategies for successful entrepreneurs in the face of adversities: a bibliometric literature review. - the academy of international business 2024 asia pacific regional conference. .
huang yiran , hamizah abd hamid, abu hanifah ayob , nur sa’adah muhamad . (2024). trends and models of coping strategies for successful entrepreneurs in the face of adversities: a bibliometric literature review . - 2024 aib asia pacific regional conference proceedings. 610 - 620.
zafir khan bin mohamed makhbul;abu hanifah bin ayob. (2024). exploring effects of multiple work events, emotions, and religiosity on employees’ counterproductive work behaviour. - . .
zafir khan bin mohamed makhbul;janette m @ nur atiqah abdullah;abu hanifah bin ayob. (2024). pembentukan model asas prestasi keselamatan pekerja dalam organisasi berdaya saing. - . .
abu h. ayob. (2024). . - let's go, hebei! langfang. .
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| DEVELOPING A MODEL OF WITHIN-REGION TRANSNATIONAL ENTREPRENEURSHIP: TAIWANESE TRANSNATIONAL ENTREPRENEURS IN MALAYSIA | y.s.p industries (m) sdn. bhd. | 85.9% (2023-12-01 sehingga 2026-05-30) |
| MARKETING QUEST: LEVERAGING AN INTERACTIVE GAMEBOARD FOR EXPERIENTIAL LEARNING IN UNDERGRADUATE MARKETING FUNDAMENTALS | infusion information technology sdn bhd | 52.9% (2025-01-01 sehingga 2026-12-31) |
BUSINESS[INCL. ACCOUNTING,FINANCE & MARKETING] :SOCIAL SCIENCES
Pengalaman / Experience : 11 tahun/years(s)