pensyarah universiti
pusat kajian perniagaan global & ekonomi digital (globde)
No. Telefon Rasmi : 5612
No. rasmi:
UKM : 03 8921 5555
Biografi/ Biography :
Abu H Ayob is an assistant professor at Faculty of Economics and Management, National University of Malaysia. He earned his Bachelor Technology (ICT) from Universiti Teknologi PETRONAS, Master Science in Management from Toulouse Business School, and PhD in Management Science from Université Toulouse 1 Capitole, France. Upon completion, he went to School of Management, Boston University as a visiting academic before pursuing his postdoctoral at Copenhagen Business School and Toulouse Business School. His research interest focuses on various aspects of entrepreneurship including education, internationalization, social and religious impact.
nor hafizah ibrahim, zafir khan mohamed makhbul,abu hanifah ayob,anitawati mohd lokman. (2023). systematic literature review: affective experiences as a predictor of counterproductive work behaviour. - international journal of professional business review. 1-30.
syed shah alam, mohammad masukujjaman, md shohel sayeed, nor asiah omar, abu hanifah ayob, wan mohd hirwani wan hussain. (2023). modeling consumers usage intention of augmented reality in online buying context: empirical setting with measurement development. - journal of global marketing. 1-24.
nor hafizah ibrahim, zafir khan mohamed makhbul, abu hanifah ayob, anitawati mohd lokman. (2023). the development of kansei-based work events scale. - the south east asian journal of management. 75-97.
nor asiah omar, nadzirah rosli, syed shah alam, abu hanifah ayob, muhamad azrin nazri. (2023). the structural relationship among students perceptions of sales-related skills, sales careers, and views of others and the intention to pursue sales careers in malaysia: the mediating effect of feelings towards selling. - jurnal pengurusan. 1-14.
abu h. ayob, joan freixanet, hazrul shahiri. (2023). innovation, trade barriers and exports: evidence from manufacturing firms in asean countries. - journal of asia business studies. 203-223.
abu h. ayob. (2021). entrepreneurship education, institutions and student entrepreneurship: a cross-country analysis. - compare: a journal of comparative and international education. 745-763.
muhamad azrin nazri, nor asiah omar, aini aman, abu hanifah ayob, nur ainna ramli. (2020). corporate social responsibility and business performance in takaful agencies: the moderating role of objective environment. - sustainability. 1-18.
abu h ayob, jonathan a morell. (2016). the historical path of evaluation as reflected in the content of evaluation and program planning. - evaluation of program planning. 20-27.
abu h. ayob, joan freixanet. (2014). insights into public export promotion programs in an emerging economy: the case of malaysian smes. - evaluation and program planning. 46:38-46.
abu h ayob, hamizah abd hamid, farhana sidek. (2022). individual values and career choice: does cultural context condition the relationship?. - analyses of social issues and public policy. 560-581.
abu h. ayob, shifa mohd nor. (2022). individual religiosity and career choice: does cultural religiosity moderate the relationship?. - cross-cultural research. 323-344.
abu h. ayob. (2021). institutions and student entrepreneurship: the effects of economic conditions, culture and education. - educational studies. 661-679.
abu h. ayob. (2020). an exploratory study of societal values in social participation across nations. - the social science journal. 310-325.
abu hanifah ayob, abrar ali saiyed. (2020). islam, institutions and entrepreneurship: evidence from muslim populations across nations. - international journal of islamic and middle eastern finance and management. 635-653.
syed shah alam, mohammad masukujjaman, md shohel sayeed, nor asiah omar, abu hanifah ayob, wan mohd hirwani wan hussain. (2023). modeling consumers usage intention of augmented reality in online buying context: empirical setting with measurement development. - journal of global marketing. 1-24.
nor hafizah ibrahim, zafir khan mohamed makhbul,abu hanifah ayob,anitawati mohd lokman. (2023). systematic literature review: affective experiences as a predictor of counterproductive work behaviour. - international journal of professional business review. 1-30.
abu h. ayob, joan freixanet, hazrul shahiri. (2023). innovation, trade barriers and exports: evidence from manufacturing firms in asean countries. - journal of asia business studies. 203-223.
abu hanifah ayob, hazrul izuan shahiri, hamizah abd hamid. (2023). religiosity, government favoritism, and entrepreneurial intention: empirical evidence among university students in malaysia. - jurnal pengurusan. 1-13.
nor asiah omar, nadzirah rosli, syed shah alam, abu hanifah ayob, muhamad azrin nazri. (2023). the structural relationship among students perceptions of sales-related skills, sales careers, and views of others and the intention to pursue sales careers in malaysia: the mediating effect of feelings towards selling. - jurnal pengurusan. 1-14.
farhana sidek, rosmah mat isa, abu hanifah ayob. (2022). world scientific encyclopedia of business sustainability, ethics and entrepreneurship. volume3: spirituality, entrepreneurship and social change. - . 18.
zafir mohd makhbul, nor liza abdullah, fazilah mohamad hasun. (2020). impak covid-19 terhadap insan. - . 14.
farhana sidek, rosmah mat isa, abu hanifah ayob. (2022). world scientific encyclopedia of business sustainability, ethics and entrepreneurship. volume3: spirituality, entrepreneurship and social change. - . 18.
zafir mohd makhbul, nor liza abdullah, fazilah mohamad hasun. (2020). impak covid-19 terhadap insan. - . 14.
abu hanifah bin ayob;wan mohd hirwani bin wan hussain;hamizah binti abd hamid. (2023). kajian kelestarian perusahaan sosial di malaysia: perspektif pasca pandemik covid-19. - . .
hairunnizam bin wahid;mohd azlan shah bin zaidi;mustazar bin mansur;shahida binti shahimi;abu hanifah bin ayob. (2022). pembangunan model modal kerohanian: kajian ke atas isi rumah mudah terjejas . - . .
zizah binti che senik;rosmah bt. mat isa;rasidah binti arshad;abu hanifah bin ayob;siti ngayesah binti ab. hamid;nur sa`adah binti muhamad. (2022). developing a model on brand communication strategy for sustainable malaysian palm oil industry. - . .
abu hanifa ayob , zulaiha ali othman, sabrina tiun, zurina muda. (2022). understanding female entrepreneurs across the globe: a data mining approach. - laporan teknik ftsm. 1-10.
abu hanifah bin ayob;shamshubaridah bt. ramlee;zizah binti che senik;mohd helmi bin ali. (2022). modelling integrated multi-level determinants of student entrepreneurship . - . .